# Is this the cost of creating for likes and shares? #TEDTalks

## Метаданные

- **Канал:** TED
- **YouTube:** https://www.youtube.com/watch?v=LFE5VzUlsWQ
- **Дата:** 10.02.2026
- **Длительность:** 1:06
- **Просмотры:** 31,942
- **Источник:** https://ekstraktznaniy.ru/video/10202

## Описание

Joseph Gordon-Levitt has gotten more than his fair share of attention from his acting career. But as social media exploded over the past decade, he got addicted like the rest of us -- trying to gain followers and likes only to be left feeling inadequate and less creative. In a refreshingly honest talk, he explores how the attention-driven model of big tech companies impacts our creativity -- and shares a more powerful feeling than getting attention: paying attention.

## Транскрипт

### Segment 1 (00:00 - 01:00) []

I think that our creativity is becoming more and more of a means to an end and that end is to get attention. There's these two powerful feelings. There's getting attention and paying attention. Of course, in the last decade or so, new technology has allowed more and more people to have this powerful feeling of getting attention for any kind of creative expression, not just acting. Could be writing or photography or drawing or music, everything. The channels of distribution have been democratized and that's a good thing. But I do think there's an unintended consequence for anybody on the planet with an urge to be creative, myself included, because I'm not immune to this. And so I feel compelled to speak up because in my experience, the more I go after that powerful feeling of paying attention, the happier I am. But the more I go after the powerful feeling of getting attention, the unhappier I