# the single best way to make more money with ai in 2025

## Метаданные

- **Канал:** Nick Saraev
- **YouTube:** https://www.youtube.com/watch?v=Al5I8tPlgU0
- **Дата:** 14.11.2025
- **Длительность:** 21:44
- **Просмотры:** 14,804
- **Источник:** https://ekstraktznaniy.ru/video/11740

## Описание

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Summary ⤵️
In this video, I explain how to make more money from selling AI. Your issue isn't being bad at sales; you need to fix your offer. Focus on giving value for free, delivering it fast, and emphasizing outcomes. A better offer leads to better sales.

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## Транскрипт

### Introduction []

I spent tears of my life selling doortodoor and now I make more money than 99. 9% of humans on earth. And the reason why is because when you put yourself in front of people at volume, you tend to figure out what they want to hear in order to say yes. What they don't want is to be conned or seduced or tricked. What they do want is they want to be given an offer that's so good they have no choice but to say yes from both an emotional and a logical perspective. So, how do you do this? You start by telling people you'll give them something for free, which is a psychological tactic that invokes reciprocity. Then you tell them that you'll deliver it really fast to minimize your sales cycle time and let you get through a bunch of volume. And finally, you give them a guarantee. Because by giving people guarantees, mathematically, you drive something like 300% more on the top end for a marginal cost of 10 to 15% of your bottom line. So that's all a good offer really is. And this video is just going to be me giving you guys tons of examples and hopefully helping you conceptualize how to make a good offer for your own product or service, whether you're selling AI, you're selling ecom, whatever the heck you're selling. Let's get into it. So giving away something

### Giving value away for free [0:56]

for free. Most people are very hesitant to do this because they think, well, I can't just give away something for free every time with no guarantee of anything in return. If I do this, how the heck am I going to make any money? And essentially what they're describing is risk. And if you want to crush it in any sort of business, you need to understand and be capable of feeling and experiencing a large amount of risk. So to that, I would say buckle up cowboy. Rad's probably going to get a lot rougher than it is right now. If you can't handle risk at literally the entry point to your business, which is marketing, which is where you make offers, odds are you're probably not going to do too damn well later on in the business as well. Another big point I'm going to make is attention is a really scarce resource. Back in the good old days, you know, 1600s, 1700s, I live in Canada up here, so I always like using the beaver pelt analogy, but back in the good old days, there would be like one fort that bought and sold beaver pelts uh within like hundreds of square kilometers. And so as somebody that was looking to interact with the business, engage in some form of commerce, you know, you didn't really have a choice. If you wanted to sell your beaver pelt or buy something, there was like one general store in the Ford and that was it. Good freaking luck trying to buy or sell that anywhere else, right? Nowadays, we live in a hypers sophisticated society. We are super capitalistic. Everything is mega consumerized, if you want to call it that. And the average consumer has a quadrillion possible businesses that they could spend their money with. And so if you really want to grab that attention, that scarce resource, you typically need to give them something in return. Now, the term that describes this whole idea of giving people something in order to get something back is customer acquisition cost or CAC. Okay, you've probably heard a bunch of three-letter acronyms like that. CAC is the most common one. And essentially, in order to understand how to make a great offer, you need to understand that the customer acquisition cost has to be very favorable relative to the total lifetime value of all of the purchases or orders of an average customer. And if you can understand this, you'll go really far with offers because you're already unlocking a key part. Another thing is like all businesses will spend some amount of money in order to acquire a customer. Denny's, even when you walk by a Denny's and you see the signs and you're like, "Holy crap, this looks awesome. I'm thinking I'm going to go inside and spend some money. " that Denny's, believe it or not, actually spent some money to acquire you. Um, in a given period of time, they bought a certain number of signs, TV commercials, certain number of ads, certain number of magazine clippings. And essentially, if you just add up all those expenditures over time, then you divide that by the total number of customers that they got in any of their establishments over time, voila, you have the customer acquisition cost. So whether it's like a physical restaurant or it's like a brick-andmortar store or if it's like an advertising agency or whatever, basically every business on planet Earth is spending some money in order to acquire. And you know, if you think about it logically, that is like them giving you something in order to get you. You giving away something for free is just a very simple, streamlined version of that. Sure, there could be somebody outside of Denny's being like, "Hey, do you want 20 bucks? If you got 20 bucks, I'll get you in the business, so I'll give you, you know, maybe you could buy some lunch or something. " Obviously, that is kind of a hypothetical contrived example. Although, there are actually some businesses out there that have done this. Just think PayPal in like the early 2000s. So, all businesses will pay some amount of money in order to acquire customers. In Denny's case, it's the commercials and the TV signage and stuff like that. In the case of an advertising agency or an AI agency or something like that, you're probably going to be spending your money on different things like cold email, paperclick ads, and so on and so forth. Another really important point to make is that's not enough. Once you've stacked the deck in your favor by getting some sort of very low customer acquisition cost, what you also need to do is you need to make sure the thing that you are giving away is very favorable in the production cost internally and then the perceived value externally. So, a couple of ratios here, right? We have the CAC to LTV, which is the amount of money that it takes to acquire a customer, uh, divided by the amount of money that customer will pay you over the course of their lifetime with your business. But then there's also how much does it cost to produce the thing that you are giving people away for free divided by how much money would they be willing to spend on it in an open market. And really, if you want to make a fantastic offer, what you need is you need really favorable ratios of both. You need at least like I want to say a 1:20 on the CAC to LTV side. and you need something that's like a 100x on the internal cost of production to the perceived value of the thing that you're giving away. So, the way I like to describe these are as level one offers. If all you're doing is you're just giving something away for free, you got a pretty good offer already. Don't get me wrong, most people literally think that like their stinks. And just by them being a business, they're a fantastic service provider, they make the best products, you have to come and buy. And if you don't, it's your fault, not theirs. So, if you even understand the concept of giving something away, you're going pretty far in business. But, um, there are multiple levels to it. And so this will be the level one offer. Let me just give you some examples. These are offers that I actually ran. Free sample article back at 1 second copy which was my content writing company. We used GPT3 to write articles before most of the internet knew that GPT3 was a thing. We got to leverage that and make a fair amount of money. And when we were scaling from between 20 to 30K up to over $90,000 in a month. We were doing free sample article offers where basically we would say, "Hey, we'll write you a 500word sample article on a topic of your choosing. It'll be written in your tone of voice. we'll ghost write it and it'll be written by somebody with like journalist style quality. Uh that was obviously a very valuable offer. The reason why was because the perceived value to our market which at the time was primarily SEO companies, people that made money directly through content was really high because I was giving them an article and they were looking at the article and just seeing a bunch of money. They were seeing that wow they that guy's going to give me something that's directly convertible into currency. Let's go. — [snorts] — And so our internal cost of production on the other hand was like a dollar because we had models do most of the writing and then we just had an editor give things a brief look. So their perceived value might have been 100 or 200 bucks. Our perceived value or our internal value is about a dollar or two. That was like a 50x to 100x ratio which is obviously fantastic. Additionally the CAC to LTV ratio was pretty high. On average one of these people would spend between5 to $10,000 with us over a lifetime of engagements. Now that lifetime in our case is pretty small. It's probably actually more but we were getting somewhere between $5 to $10,000. uh customer acquisition cost was realistically like 15 20 bucks. So 20 bucks divided by $5,000. Do the math there. That's a pretty damn good ratio, too. Another thing that you guys could provide if you're in maybe some sort of like content creation uh vertical is you could do free YouTube titles. That's something that we've run to some success. You could do free scripts to like content creators. You could do free email newsletters. If you guys are selling physical products, let's say you're a manufacturer and you're like making some brand new widget. Well, the way that you do this and grow and market is you actually create little free product sample packs and then you give them to distributors aka retailers and stuff like that to actually go about like selling. Um, if you are trying to sell your product to a retailer to then sell on your behalf, probability of them being open to that idea without at least seeing your product in your hands is very low. So, you do need to spend a little bit of money, manufacture the product, ship the product over to them, and just like hope that they're willing to, you know, look at the thing, see how high quality is, and then want to retail it to make their own margin. But let's say instead of B2B and sort of doing it um to retailers, you're doing this direct to consumer. Well, in that case, you'd give away a free consumable. And you guys have seen this on tons of these like DTOC e-commerce websites. They will say, "Hey, sign up today and we'll give you a free whatever. We'll pay for the shipping and handling, right? " Or, you know, maybe some slightly more sophisticated offer on like a Teeu or a Sheen or something like that where, you know, you pay $1 and then they like send you over this big thing. The reason why that works is because your perceived value of the thing is like $20 and their internal cost to actually get it over to you is like 30. And then by you spending a dollar, now they have your card on file. Now they have a bunch of information about you. It's very easy for them to market to you and then increase your LTV over time. You could give away free webinars, assuming you're gatekeeping some sort of knowledge. If you're like an information product creator or a coach or a consultant like myself, that's typically very valuable. You could write some sort of free PDF. That could be really valuable as well. And back in the day, you know, when I was going through a door, like I mentioned at the beginning of this uh this video, something that we experimented with was actually just giving away free laser etched business card holders. Uh we would get glass, okay? And we had a vendor for this that would then etch the first name and the last name as well as the company name of the business that we were looking to target onto it for like $6 or $7. Then when we went door to door anytime we'd have a meeting in case somebody would consider wanting to work with us, we'd actually bring one of those. We were considering running this thing at scale. I think it would work really well because the cost to acquire a customer when you kind of go above and beyond with some really cool sexy offer like this um tends to be quite low relative to the amount of money that they're willing to pay once they see what a professional service provider you are. So, if you give people something for free, that's good. And you're already distinguishing yourself from like 99% of businesses because 99% of businesses think that their doesn't stink and they think just because they're a fantastic service provider, you must do business with me. And if you don't, then it's your fault. That sort of pretentious pompousness just really kills me. And that's why the vast majority of businesses aren't successful. You need to be willing to make compromises on the front end if you want an actual like healthy and successful pipeline nowadays. That's just part of life. But if you give people something for free, you're already in a pretty good spot. However, that's not enough. You also have to give it to them really fast. And so, it's not enough just to say, "Hey, I'm going to send you a sample article. " You have to be like, "Hey, I'm going to send you a sample article in the next like three hours. Just send me a oneline description of what you want and I will

### Delivering it fast [9:46]

literally get my team to create a journalistic style quality thing and I'll hand it back to you on a silver platter within the next 3 hours. " There's a couple reasons why you do this. The first is when you offer to give people something, you are now invoking a sense of reciprocity in the other person. But that sense of reciprocity is temporary. It's very compressed. And so reciprocity is a psychological tactic where if I give you something, probability of you giving me something back in return is quite high. Even if I frame it as some sort of altruistic or like generous or charitable thing. And so the sooner that you can actualize that reciprocity, the better. And so when the iron is hot and somebody says yes, I will happily take you up on that free offer. If you can just give it back to them immediately and then move on to that next step, you're in a really, really good spot. The second reason is it significantly shrinks your sales cycle time. So any veteran salesperson will know what I mean by this, but sales cycle time is like the death of a bunch of organizations, specifically those that are targeting enterprise. What it refers to is it's basically the amount of time it takes to close a deal. And some industries are very, very short. Some industries, like back when I was going door to door and knocking on, we did something like 10,000 businesses over the course of a couple years. Our sales cycle time was really, really short because we would go into the business, we'd deliver a really cringy pitch. Uh we would try and book a meeting right then and there like that same day. If that didn't work, we'd try and book a meeting for the next day and then we would just like push as hard as we could until they told us to screw off. Our sales cycle time was like 24 to 48 hours for most of our deals. The reason why sales cycle time is so valuable though, to make a long story short, is because the length of your sales cycle time is directly related to your total revenue. If a sales cycle time is, let's say, 10 days on average, okay, you will make, you know, $10,000 every 10 days when you do your average order value math. If you could just shrink that down to 5 days, well, now you're making $20,000 in the same time period. This is related to a concept called throughput, which um is very foundational uh to any sort of like manufacturing performance optimization. I got it from this fantastic book called The Goal, which I've talked about a couple times this channel, but essentially throughput is the main thing to optimize for. And the shorter sales cycle time is, the more money you can make per unit time. And so when you do an offer like I'll give you a free sample article in three hours versus I don't know 72 hours or something like that. Um you can just make proportionally more money. This is also part of fulfillment time. So it's not enough just to sell the thing. You also have to deliver it quickly. But yeah, if you sell fast and you deliver fast, you're going to make way more than if you sell really slow and deliver really slow. No So if we take that level one offer, okay, and we move it to a level two offer, we'd get something that looks like this. From one free sample article to in 3 hours. from YouTube titles to 10 free YouTube titles in 24 hours, from an email newsletter sequence to a 15 email newsletter sequence in 45 minutes from now. And this is much more powerful because now you're basically taking this core nugget which works which is providing something that has high perceived value that takes very low internal cost and then acquires high LTD clients for relatively little CAC and then you're adding fuel to the fire by heavily compressing whatever your sales cycle is. But the third way that you take this nugget, okay, which is now like a it's like a chicken nugget and it's all fantastic and crunchy and you just really want to dive in is you got to add some sauce. The way that you add some sauce, my editor is going to kill me for this analogy. The way you got to add some sauce is with a guarantee. Okay? Now, giving people something is okay. Uh doing it fast is good, but giving people something really, really quickly that's free that you then guarantee is awesome. The one issue with all the examples that I talked about earlier, so the sample article, the email newsletter and etc. were that these were deliverables. And so these were physical things that like a customer could see, touch, hold or feel essentially, right? So, you know, there's like an email newsletter sequence. They could like print it out, they could look at it, they could actually touch it. It's like um I don't know, some sort of report. It's like a thick stack, right? Hell, if I'm giving somebody like a CRM or something, it's still something that they're like looking at that's like in a dashboard somewhere. It's almost helpable. But deliverables aren't how you maximize return essentially on any sort of offer. If you really want to crush it, okay, dunk that fantastic chicken nugget in a big thing of Sichuan sauce, what you need is you need to focus on outcomes. Okay? And the second you focus on outcomes, you can guarantee them. And the second you guarantee them, you make a million times more money. So let's say you're doing sample articles of businesses and that's your offer. What is that business trying to do with that sample article? Well, presumably

### Focus on outcomes [13:57]

at least in my case, back when SEO and you know, all of this stuff was their rage is they would post it on their website and then their website would have a little contact form and then they would rank high in the search results and then people would click on their website and then click on the contact form or whatever and then get in touch with them. Think of all the steps that are required in order to go from the thing that I just gave you, which is the sample article, to the thing that you actually give a about, which is money in your bank account. What if you just guaranteed something way closer to the money in the bank account? What if instead of let's say sample articles, I'm saying, "Hey, I'm going to give you this thing in 72 hours, and it's up to you to kind of figure out everything else. " What if I say, "Hey, I'm going to guarantee you 20 people fill out that contact form in the next like week, right? " What if I say, "I will guarantee you, okay, a certain return on your investment. I will guarantee you a certain amount of money in a certain period of time. " Like, money is the universal language that all business owners speak. Whatever language it is, man. You could be speaking Swahili. Some dude could be speaking uh Mandarin and some other guy could be speaking English and they would have no freaking idea what any of these three people are saying. But you put a stack of gold coins on the table or something and all of them will know what that means. So if you could find a way to convert all of these offers into the thing that ultimately is just all we really give a about anyway, which is money, you go a lot farther. So how do you do this in practice? Well, what you do is you take the deliverable and you ask yourself, what the heck are these people going to do with the deliverable anyway? And then you just walk backwards and you reverse engineer and you say, "Okay, well, the reason why they want these YouTube titles is because it'll alleviate a bottleneck in their production process. " They produce videos and then they post them on YouTube. People watch the videos, they click some link, and then they, you know, buy their product. So, why don't I just get more people to click the link and buy them their product, right? Or why don't I go as far as like guaranteeing an outcome? So, you get the deliverable that you're planning on providing. You walk back a couple steps. Once you have the actual like much closer thing, which is usually some form of leads, it's a booked appointment. it's somebody uh signed up to an email newsletter or something along those lines. You ask yourself, okay, how much of this could I realistically get them assuming I started working today and you know I had an average order value of I don't know, let's say like $10,000 or whatever. You got to find out like the average order value of the niche. Once you find out niche, you know how much money these people are realistically willing to spend. you can now backwards, you know, reverse engineer and ask yourself, okay, how much time and energy am I, as a business willing to spend in order to acquire them that outcome for a given offer that feeds into a given product or service. And when you get into the guaranteeing of outcomes as opposed to the guaranteeing of a deliverable, you go way farther. So, one of the ways that I scale Leftclick to over $70,000 a month, LeftClick's my AI implementation agency, is I guaranteed appointments. And so, before this, I was trying all sorts of guarantees. I was guaranteeing, you know, like I was giving people CRM. whole YouTube scripts like I was talking about. I was giving people newsletters. I was giving people uh like AI generated art, AI generated videos and stuff like that. And this was working okay, but like nothing really lit on fire and took the hell off. And [snorts] it wasn't until I started guaranteeing, you know, one step further down the stack where I think I just like saw some random Facebook ad and the Facebook ad said like, I'll guarantee you 50 booked appointments in the next whatever period of time. I mean, I'm sure it was like some kind of quasi but it wasn't until I saw something like that I was like, "Wait a second. Isn't that like what all my customers really want from me anyway? " Like, why am I selling one of these AI uh slideshows? Well, I guess I'm offering these AI slideshows cuz they're using the AI slideshows for their YouTube channel and then they get their YouTube channel, get them leads. Why don't I just like sell them leads? So, then I kind of cut the middleman and it became hyperefficient. All of my offers changed from, hey, I'll build you a free CRM. uh, you know, email newsletter. Hey, I'll build you a free whatever. to literally just like, "Hey, I'm going to guarantee you a certain number of booked appointments in your calendar and then even on a couple of occasions, hey, I will guarantee I will make you $20,000 over the course of the next 60 days or you don't pay or I'll give you all your money back or you know, something along those lines that basically completely and utterly nullifies the risk. " So, to make a long story short, when you do this, okay, you massively widen the top of your funnel because business owners, as I mentioned, speak that universal language of money and they will look at you and they will say, "Is this guy crazy? He's guaranteeing that he will basically make me money and he's willing to do it for me for free. That's insane. You will massively widen your top of funnel. And then the cost to you is if you can't hit that guarantee, you just got to give some small percentage of people some refund or a smarter thing to do is to frame it as, hey, I'll do this thing for you. I'll guarantee you 20 booked appointments in the next six days or if I don't, I'll continue working for free until I do. Because now what you're doing is you're still guaranteeing the outcome. And then you're offering to just like increase your own internal production cost, which is likely at many multiples lower than their perceived value of that production cost until they get the thing that you promised them. And then when them, then you're pitching them on a totally new thing anyway. So when I understood this, uh, Leftclick took off and we added like $30,000 literally in like one month. And it was entirely because we were flooded with people that wanted our new booked meeting guarantee. Uh, and then we sold them on something and it was essentially like a money back where, hey, you know, sign up, you pay me $1,980 right now, and if I don't achieve my projected outcome, which was 20 booked appointments in 60 days, I'll give you all your money back. I gave like one person their money back over a period of like 3 or 4 months, and we scaled to 72K a month with that. So, yeah, pretty sweet. I see this sort of offer working really, really well all over the place, though. It's not just cold email, which is what we were doing. Paperclick ad guys can crush with this. If you're really good at metads, Facebook, if you're really good at Google PPC or whatever, like get in the habit of guaranteeing your results. That's really like the last variable left uh in purchase decisions. Like if somebody really wants to make a lot of money and they're willing to go businessto business for it, they're looking for a projected ROI, the probability that you can achieve what you're saying, and then the amount of friction involved in you delivering the service. Well, if you just like nullify the probability uh part of the equation completely and you just like fix that one is really high, the only thing that people are going to be judging you on is the ROI and then how easy it is for you to deliver, right? And what if your ROI is really high? What if you fix it at like a 10x or a 20x? Well, obviously that's an offer that anybody on planet Earth would have to say yes to. I mean, you're willing to guarantee your results, aren't you? So, that's how you make a killer offer. Odds are you're not like a bad salesperson. You're just like playing a game where the odds are fundamentally stacked against you. you just are fighting on an extreme hard level. If anybody here has played Doom, but I used to play fair amount of Doom, uh you're playing like on the hardest level humanly possible. Offers take that difficulty setting and they basically default it down to easy and just make selling uh on easy mode. So, I highly recommend that if you really want to crush any form of marketing, you nail in your offers and you do so as quickly and as astutely as humanly possible. Okay. All right. Hopefully, you guys learned a little bit about offers today. I didn't over yap. I know I've had the habit of doing that in the past. If you guys have any questions about how to put together a good offer, just let me know down below. And it's sort of a demonstrative

### Outro [20:36]

way of me to do so. Um, if you like this sort of thing, check out Maker School. It's my 90-day accountability roadmap where I guarantee you your first paying customer for an AI related service in 90 days or you get all of your money back. Now, this sort of offer is, as I mentioned, something that I'm giving to you for free. Essentially, it's a paying customer that if I don't get you that paying customer, that outcome, I will give you your money back. and I'm also time bounding it. Okay, so this is all three of those elements that I talked about earlier. Um, I've done the math on my end. The lifetime value of somebody coming into my program divided by the customer acquisition cost is super high. The internal production cost on my end in order to fulfill you versus the value that you see in a product like this is obviously extraordinarily favorable for me. It's also favorable for you. I mean, like our winds threads go out of control. But as a demonstrative way of showing you how that offer works, check out my program and you'll learn a lot more about what you need. Also, if you guys like this sort of thing and maybe you want to design your own offer for your own services, but you want it in more of a done for you way, check out Leftclick. My team has worked with everything from small to mid-size business all the way up to multi-billion dollar portfolio companies. More than happy to help you. Just uh fill out the form down below. Thanks so much. Have a lovely the rest of the day and I'll chat with you all