# $320K/Month AI Expert Answers Your Toughest Questions

## Метаданные

- **Канал:** Nick Saraev
- **YouTube:** https://www.youtube.com/watch?v=PRxtWdI3xvA
- **Дата:** 18.05.2025
- **Длительность:** 35:39
- **Просмотры:** 10,983

## Описание

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Summary ⤵️
A $320K/month AI automation expert shares how to get clients with just $100, choose the right niche, price your offer, and onboard clients effectively—all while avoiding analysis paralysis.

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Why watch?
If this is your first view—hi, I’m Nick! TLDR: I spent six years building automated businesses with Make.com (most notably 1SecondCopy, a content company that hit 7 figures). Today a lot of people talk about automation, but I’ve noticed that very few have practical, real world success making money with it. So this channel is me chiming in and showing you what *real* systems that make *real* revenue look like.

Hopefully I can help you improve your business, and in doing so, the rest of your life 🙏

Like, subscribe, and leave me a comment if you have a specific request! Thanks.

Chapters
00:00 Introduction
00:54 Acquiring automation clients with $100
09:03 How to beat analysis paralysis
10:27 Deciding what problems to solve in a given niche
11:12 How to charge clients, who pays for credits & tools
13:46 Onboarding clients
15:13 When to stop outreach
16:03 Transitioning from hands-on expert to automation consultant
 20:40 Should first message to prospects be direct or indirect
23:21 Effective outreach & sales that gains trust even when you're young
34:44 Outro

## Содержание

### [0:00](https://www.youtube.com/watch?v=PRxtWdI3xvA) Introduction

What's going on everybody? Today I'm doing something a little bit different over on my daily updates channel, but answering tons of questions about starting and scaling AI automation businesses, more or less all the nitty-gritty stuff that doesn't always make it into my main content. Today, what I've done is handpicked the most common and valuable of those questions and compiled them all into one video to cover everything from how to start an AI automation agency with just $100 to how to find your first few clients to how to scale beyond 10K a month and then also how to solve a bunch of the minor more technical challenges most people here are facing right now. You guys can think of it as a direct line to the exact sort of advice I would give to you if we were having a coffee or a consultation together. No fluff, just all the things that I personally use to build multiple sevenfigure businesses. And it's also the exact things that I teach to people inside of my communities as well. So, if you guys have been wanting specific answers about how to grow your AI automation agency, this is the video you've been waiting for. And if you guys want your own questions answered, I check all of the comments on my daily updates channel. I've literally never skipped a question. You can go check it out. It's the second link in the description. Let's do this thing. study

### [0:54](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=54s) Acquiring automation clients with $100

motivation 6838 says, "How do I do outreach and get faster results when I'm willing to spend $100 or more on it? " Loom videos or asset based approach uh via sending automations. Sure. Let me cover exactly how I would approach these hypothetical scenarios. If I had $100, if I had $100, okay, if I had $100, here's exactly what I would do to acquire clients today. Okay, very first thing is I would find the number one most affordable because you only have $100 cold email stack. This is the biggest leverage. Let me show you what I mean. And we're actually going to math it out right now. So, first thing is probably instantly and then I think they have a growth plan for 37 or 39 bucks now. So, I'm going go over here and I'll use the monthly growth plan for 37 bucks. Okay, this is going to give you a,000 uploaded contacts, 5,000 emails a month that you could send. This is built in such a way that you could actually just roll over and like delete the leads that haven't responded and then upload new ones. So, here's what I would do. I would do $37 for instantly growth plan. Keep in mind this is $37 a month, right? So, you're going to have to do this every month, but I'm just hypothetically saying you have 100 bucks a month. We're going to spend 37 of it on the growth plan. Okay. Now, what is the cheapest mailbox source currently? Probably like cheap inboxes or something, I'd imagine. Yeah, probably going to be three bucks and they're going to be Google Business Workspace. I'd go for a very simple and affordable platform like cheap inboxes. I'd probably do let's say five times three is 15. Okay. So, I'd spend 15 bucks on cheap inboxes. 15 bucks a month. That's going to give you five times let's say 20 each 100 emails a day. Okay. And then what else do we need really? We have the cold email management. Then we have the inboxes. You might need some domains realistically. And I don't know, maybe you need three domains for this or two. Let's just say two for now. So it might be another 20 bucks. All right, so let's just do some tabulating here. 37 + 20 is 57. 57 + 15 is 72. So what we've done now is we've spent $72 in month one. Keep in mind that the domain cost here is not going to recur for a full year. So you can technically, if I wanted to be really cheap, I could amortize the cost over the full year. I could say the 20 bucks that I'm spending is actually equal to a dollar and a half and I could bring this down to like 60 bucks or something. But I'm not that cheap. This is the money that's coming out of your pocket. Okay. All right. So that is for infra. Now from there and I will be kind of cheap here. I would go Apollo and then I would scrape Apollo leads using a service called Ampify. So Apollo is a lead aggregator that allows you to find leads that you want and I would scrape them using this Apollo scraper which I believe is a $120 per 1,000 leads right now. Of this maybe you get like 600 email addresses. Okay. So, if we do the math on that, that's really like two bucks per thousand emails. So, if you think about it, let's figure out the volume that we're going to run on 100 emails a day. Let's say we're running a two-step sequence. So, 100 emails outbound divided by two means 50 new lead emails and then 50 follow-up emails. Okay? Now, if we hypothetically run this 30 days a month, which I don't actually usually do, but let's just say we are, and we do 50 per day, then how many are we doing per month? 30 * 50 is 1,500 per month, right? All right. So, 1,500 emails per month times about $2 per 1,000 is uh $3. So, we're spending $3 in the leads. So, now we have 72 bucks for the infra plus $3 for the leads. Keep in mind that this isn't super accurate. There are some gotchas. You might want to experiment with some email verification services or validation services like Mails. And stuff. I'm assuming if you're starting this, maybe you're already in Maker School. Who knows? Uh we have a bunch of codes that give you free stuff and there are a bunch of coupon aggregators and discounts and stuff like that gives you more. So maybe you get all this for $75. Okay, what that means is for $75 you get to reach out to 1,500 people. So, if we just do the math, $75 divided by 1,500 people, it's like a cost per lead of, I think, oh jeez, my math ain't good. So, $75 divided by 1500 is 0. 05. So, 5 cents per lead, something like that, right? Not bad. Assuming you get a reply rate on these 1500 people of I don't know, let's say 3%, you'll have 45 replies. Assuming that you get 20% positive reply rate on the 45 replies, you'll get nine positives, which will come out to about one meeting every 3 days. I'm making some estimates here, right? If you got more than a 3% reply rate, you get more than 45 replies. We just had somebody in make money with make launch a campaign that had a 10% reply rate. So, you could 3x this hypothetically, maybe you end up with a meeting every day. Yeah, you get one meeting every 3 days unless your stuff totally sucks. But I'm assuming you're keeping up to date with all of my content and my strategies and stuff like that. And you still have 25 bucks left over. What do you do with the other 25 bucks? Um, I just make my life a little bit easier. Yeah. What I do with the 25 bucks? I'd probably go on Upwork. Average application takes 10 connects right now. And a connect is worth uh $150. So that's kind of a $150 per app. But I usually recommend bidding or boosting. So that brings a $150 to like three bucks, three to four bucks realistically. The thing is, um, the math here is a little rough because you get your connect balance refunded if you don't get clicked on. And that is starting to happen more and more often obviously as more people get into the space. So the game optimal strategy is to bid as high as possible to make sure that somebody sees you. And then if you get out bid, it doesn't matter cuz you just receive the connects back. You know what I mean? So this $3 to $4 may be what's out of pocket, but in reality it might be a little bit lower than that after you take that into account. Maybe it's like $2. 50, whatever. or let's just say, I don't know, let's say three bucks. Okay, so it's three bucks per app right now. So that should allow you to do eight Upwork apps. So I don't know, if you have a 20% proposal to reply rate, you're going to have about two people getting back to you. Maybe you book one meeting from that. So how many meetings do we totally have? We basically booked 10 meetings in month one with this strategy for $100, which is equal to a CPM or cost per meeting of $10. Keep in mind that your product is probably going to be worth, I don't know, like $1,000 or let's say $1,500. You know, if you close one out of these 10, you'll make $1,500, meaning you will generate a 15 times ROI. Not taking into account some additional things you might have to do, like sign up to some services or something to try a piece of software out, that sort of stuff. Also, you may not make a client in month one. Maybe you really suck at cold email, or maybe your copyrightiting blows, or maybe you screwed something up really fundamentally. So, if you average this out over the course of, let's say, 90 days, maybe you make $4,500 for a total outflow of like 300 bucks or something. So, this is the math that I do when I consider somebody that hasn't done cold outreach before, hasn't done any sort of outbound before, is getting into this industry for the first time. I'm using conservative figures here. Closing rate of 10% is usually sub average. Most people have closing rates like 15, 20, 25%. 3% reply rate, I'd consider like pretty average, but some people have much higher reply rates. Yeah. Anyway, I guess the point I'm making is I'm being conservative here. And not all of these will show up, by the way. maybe 75% of these will show up. So, muddles the math as well. That's probably what I would do. Yeah. So, to be blunt, what that means is I would do cold email, then I would do Upwork, and then on top of cold email and Upwork, which cost sort of in my like little cost bubble. There's also going to be some things that don't cost, and that might be Loom videos. Now, Loom is free if you keep it under 5 minutes. And you could maybe repurpose some of the same leads that you've acquired through the cold email scripping method to like get people social medias and stuff like that. and then also hit them with like a customized loom video or something. Maybe you do five of those a day and now you're sending 150 per month. Maybe that leads you to I don't know, let's just say five more meetings. So yeah, you know, this is time not money. But I think in the first month, you know, assuming you're willing to spend 100 bucks and then be committed, you could probably Yeah, you could probably book even more meetings and there's probably like 15 meetings realistically. Get that for 100 bucks, close, I don't know, two of those, make three grand, you know, make a 30x ROI. Where else are you going to find 30x ROIs in the first couple months? Tusf

### [9:03](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=543s) How to beat analysis paralysis

says, "How do you beat analysis paralysis of choosing a high- income skill? " I mean, I confuse it too much. Should I choose a automation, design, branding, or what? David O responds with just choose something based on your needs, then complete it until you have an MVP. Since you have an MVP, sell it. After that, you can judge whether you want to continue or not. That's what I think, but I'm 17 and have a 100 bucks. Well, you know what, David? If you're thinking this way at 17 with $100, I have no doubt you're going to add some zeros to that number in a while because yeah, I definitely wasn't thinking that way when I was 17. David Dio represents someone with a solid understanding of the market. I would say that's just how you do things today in modern business. You have some candidate options. You pursue them, but like the midpoint where like you actually get somebody interested in wanting to buy the thing for you and then and only then do you validate and then say, "Okay, I should probably build this thing. You know, I should actually probably learn how to do this thing. " Yeah. How do you overcome analysis paralysis? Well, you just stop the analysis part. Honestly, just choose one of these. Set yourself a timer for a month and then just like see how far you can go and then choose the next one the month after. You just have to get started, man. There's so much serendipity in this stuff that like there's no way to fully know whether or not something's going to work for you unless you get going. When I started my door to door agency, it's not like I had done a rigorous analysis of how much money I was going to make doing this thing. I just said, "All right, this looks like it could make me some money, so I might as well start and then I'll see where I land. " And I started and I saw where I land. And in that case, I didn't land very far. But that experience was able to give me enough of a background in this industry that I was able to make a more educated decision the next time. I want to start this

### [10:27](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=627s) Deciding what problems to solve in a given niche

business. I've chosen my niche, but how can I know what problems they face to create automations based on it? There are a couple of ways. Try and join a bunch of communities related to that thing. So, let's say you've picked your niche and your niche is like videography companies or something like that. Join a bunch of videographer subreddits on Reddit. schools and stuff. Then just scroll through all the way top to the bottom to see what are people bitching about. Basically, what do people have issues with? What are people not good at? What are the bottlenecks that most of these people are complaining about? And then just ask yourself, you're going to have a list of like 10 or 15 of them by the end of your day. Just ask yourself, okay, like what sort of systems could I create that would solve this? That's honestly about how indepth you have to go. There's a lot of money out there and like lowhanging fruit that you just kind of need to reach out and pluck and it's really like there's a distance of a day between you and then you being able to know what you need to know in order to make that money. Deans question which

### [11:12](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=672s) How to charge clients, who pays for credits & tools

is, "Hey Nick, love your videos. Had a question about pricing. What do you suggest charging clients only for setup and then monthly maintenance? Is the cost of open air credits and any other custom tools should be included or should I let the client bear them and charge for only consultation and maintenance? Great question. Um, so here's the really interesting thing about what has happened over the course of the last year or so. When I started my agency, Open AAI and AI credits in general were super expensive. I mean like I was spending uh thousands of dollars every month on OpenAI credits for my writing business and then several hundred bucks per month on OpenAI credits for stuff like enrichment and I don't know personalization of the first line of an email and that sort of stuff. Since then costs have dropped precipitously. When I say precipitously I mean like this is where they were at before and woo this is where they're at now. So you can realistically run AI 24/7 on every corner of your business. And unless you're using like the best and the greatest model, which you know at the end of the day is really only going to be a few percentage points better in terms of capability than the previous generation, you're going to be spending like three bucks a month. So you can actually just cover most the open air credits yourself. This did not used to be the case, but now it is the case. It is very easy. It's very simple. And if you do this, you typically avoid issues that I see a lot of people in my communities go through, which are where you run into rate limits on lower tier accounts on whatever these services are. Open AAI's tier five, pretty trash. You know, you can only send, I don't know, 10,000 tokens per minute or something. You know, you actually tend to run into problems if you do that. So, yeah, open AI credits are kind of a nuanced one, but no, I would not charge new clients for OpenAI credits. I would just be like, nope, I bundle in all the AI fees and everything like that because I'm partnerships with various providers and stuff. Now, I can say that cuz I do, but in your case, maybe you can't say that. Maybe you get a partnership and then you can't. Custom tools I guess are going to be what like what is a custom tool like make. com. If it's make. com then I would have the client pay for that. But the good news is if it's make. com nadan or something the costs are usually like sub50 maybe sub 100 bucks a month. So it's like so low it doesn't really matter all that much right? There are a couple different ways you could approach offers in general. You could swallow up everything and then just charge the client a slightly larger fee. That's what I call the simplest lowest friction approach. But I want you to know that does add some liability on your end. And then it also results in let's say you and the client split at some point. How does the client get access to all the stuff you built for them? Can they get access to it or do you just take it away from them because they're no longer working with you on a monthly basis? Right? Kind of sneaky. Um, so I prefer to have the client actually own most of their infrastructure aside from the OpenAI API key, for instance. That's like something that's simple enough that I could just run them through how to do it in like 10 seconds if we do end up in a handoff scenario. And then uh I have zero liability. They have the accounts. I just use their password in order to access the accounts and it's just simple and easy for everybody. Hopefully that gives you some context and hopefully I didn't absolutely butcher your name. Wyr

### [13:46](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=826s) Onboarding clients

nation says, "Hey Nick, love your content. I just had a quick question. How does your onboarding work and what do you sell? " It's a good question. How does my What do I sell? Hm. No, I sell AI automations mostly. Well, my AI automation agency sells AI automations. It sells like a monthly strategy service where I basically outline the shortest line path that person needs to take in order to improve the growth of their business. I actually do the building, so I'll build out automations and so on and so forth. I do a fair amount for that. My kind of like coaching arm instead does like a zero to1 roadmap on how to get up and running with an AI automation agency. I show people essentially what they need to do to build out an agency that is similar to mine. And then I also offer some higher level coaching now. I do some one-on- ones where I tackle specific problems and stuff like that. So I'm actually selling quite a bit if you think about it. My onboarding, if you're talking about for my a automation agency, it's pretty simple. I get them on a kickoff call. On the kickoff call, I get them to sign up to all the platforms that they need. That's usually, I don't know, 10, 15 minutes. I have like a list, a step by step on how to do it for all these platforms, which is pretty straightforward. And then I guide them through it via screen share. Zoom has this little annotation feature where you can draw on the screen as they do the sign up. So I literally like underline, hey, this is the button you need to press. Hey, go over here. Oh, Nick, what should I do next? H, okay, go over here where it says that setting and give that a click. At the end of it, I'll do like two-factor authentication. I'll log into all the services on my end. I'll verify that I have access to all of it. And then I also do stuff like timelines. I cover expectations. I get them laughing. I get them excited and stoked about, you know, me solving a problem they've had for a while. And then, yeah, that's how my onboarding works in a nutshell. Muhammad Kasim 7

### [15:13](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=913s) When to stop outreach

says, "Nick, I can handle, let's say, five clients at a time, and I've currently have five active clients. Should I stop my outreach until there are four or do I keep going, get the extra people onto a wait list? " My main man, you keep on going. You never stop the lead generation. Why? You always do lead genen. Always first, the second you wake up, cuz lead genen solves everything. Lead genen solves growth, obviously. Hopefully, that's self-explanatory. lead genen solves project management wos. Why? Because if you have a ton of leads that are willing to work with you, you can just pick the one that pays you the largest amount of money for the least amount of work. And if you are getting a lot of clients that are willing to pay a lot of money for very little work, well now you have easier project management because these are simpler projects. Legen solves virtually everything. I could go on and on, but like legen just solves all the problems that you're probably suffering from. So keep on going. I know it seems counterintuitive, but the more lead genen you do, the more opportunities and ideas you're going to have. Trevor

### [16:03](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=963s) Transitioning from hands-on expert to automation consultant

Anderson says, "Always enjoy the content here. High value stuff. My agency is about 2. 5 months old. I'm up and running with paying clients largely thanks to Maker School. Hell yeah, brother. Highly recommended. The program pays for itself. Plug. Thank you, Nick. One challenge of faces transitioning from the hands-on tools expert into a broader consulting role. Someone who deeply understands a client's entire business, helps them scale, and also handles automation. When approaching this more consultative role, how do you typically structure your thoughts or preparation for client calls? Are there specific frameworks or questions you recommend to guide these conversations that will help provide more value? Yes, all the time. Inside of Maker School, actually, you'll have access to like my sales skeleton. So, just check the first month somewhere along there. But essentially what I always do is I ask the client to tell me, so I have a structure, right? You know, I'll build a little bit of rapport, get them laughing and stuff, and then I basically say something along the lines of, "Hey, why are we talking right now? " Right? You probably get dozens of cold emails every day. What about my outreach made mine different? And why are we in this virtual call right now? So, let's just, you know, cut to the chase and tell me. They'll tell me it's usually because they really like my outreach or they're currently hiring for some sort of role and they wanted to like see their options or I mean nowadays it's usually like, "Oh, you know, I know you from YouTube. who have seen your videos and stuff and I thought this was really serendipitous whatever in your case it's probably like hey this is the right time so I want to make sure this is the right person from there I get them to run me through their business top to bottom I say something along the lines of all right so you know in order for me to really fully understand this I always like to ask this question and that's what is the customer journey where's the very first time that a customer is talking or getting into contact with you or your company oh is it through Facebook ads okay oh it's through cold email okay most of the time people are going to say oh it's through referral okay gotcha and typically when you get a referral what does that look like? Is it an email where somebody CC's you uh forwards it over? Do they do like a little welcome email chain? Hey, Peter, this is my great contact, Trevor. Trevor's an a automation specialist. Like, how exactly does that look? So, I literally get them to walk me through every contact point with the customer and the company from start all the way to finish. I get them to run me through, you know, the onboarding. I get them to run me through how they contact and keep in touch with them throughout like the engagement or the fulfillment, aka whatever the business is doing. If it's a digital agency, maybe they're making some PPC ads or something. Like, when do you give clients updates? meetings and that sort of stuff? I basically get them to walk me through literally everything all the way until the client, you know, retention part at the end when the client exits the engagement. And then from there, you know, if like you've had a few clients and if you've watched a few of my videos, you'll probably start to pick out patterns and how businesses do things. At the end of the day, these are the niches that I interact with. There's really only so many steps that a company will go through from meeting a customer to closing out that engagement, right? And so it becomes pretty trivial for you to say, "Hm, okay, so you guys are currently doing all that stuff manually. " Hm. All right. Well, we could probably build a system that would improve your ability to onboard the client. So, instead of you having to do all this stuff manually, maybe we have some form with a creative brief. Maybe they automatically get the email after the payment is triggered or something like that. Maybe they automatically get some big PDF thing. They automatically get a new ClickUp space created for them where they can monitor their projects. You tend to be able to pick up on this stuff pretty quickly. But yeah, I have the customer run me through it top to bottom, start to finish. After I'm done with that, I already have these ideas of like, okay, how am I realistically going to be able to help this client? I will ask them to tell me a little bit about the return on investment, customer lifetime value. How much money do they realistically make off of a single customer going through their pipeline start to finish? Now, if you're working in like the digital agency space, this might be between $5 to $10,000 realistically. Cuz you got to keep in mind, it's not just like the one time that you do a job with a customer. Customers have what are called retention multipliers or repeat business multipliers where 20% of customers recur. And if they're if 20% are recurring on a $10,000 deal, then that customer is actually worth $12,000 at minimum. They also have like referral multipliers. So there's a 1. 2x likelihood that customer is going to refer out some other customer, right? If you do the CLV or customer lifetime value calculations, you know, you start to get a real idea of how valuable a single customer is. And that usually turns out to be very valuable. Well, here's the really cool thing. Once you know how much money a customer is worth to that business, now you can start justifying, okay, how much money can they pay me, assuming I get them this many customers a month. This is more on the marketing and sales side of things, but most of my systems are marketing and salesoriented, right? So that is typically how I approach things. And now if you think about it, what do I know? I have like a road map of their entire business start to finish. You know, I can pattern match this against all the other businesses that I've helped. It's very trivial for me to say, okay, we could build that system to help their onboarding, their, I don't know, ad creatives, that system to help their lead genen. And then I also know, okay, assuming that I do all this, how much money am I realistically going to make the business? Well, if we do some very conservative estimations and I can help improve their client acquisition by, I don't know, three extra clients a month or something, they're each $15,000, I'm adding $45,000 a month in value to that business. Maybe I can charge 10 or $15,000 a month for my services. So, that in start to finish in a nutshell is how you take this consultative partnership based approach. And you also price yourself value-wise as opposed to, you know, you just pulling a number out of your ass. Hopefully that helps. Solah says, "The

### [20:40](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=1240s) Should first message to prospects be direct or indirect

reason I follow you is because you stand out as a down to earth and real person. " Thank you. No fancy hype, FOMO, emotionally hype videos. No, these are pretty boring. Uh, at least I got some hate earlier that said it was pretty boring. Instead, you sound like a regular guy making money using ASR. I appreciate you for that. Hell yeah. My question is, when reaching out to a new client, a first-time client, is it best to throw your offer right away in DMs? I'm asking because I'm currently doing outreach in LinkedIn email, outreach, and Upwork. And then you're talking about Instagram here. But what's the best way to reach clients on DMs? Throw your offer right away or start with a casual message with the client? Also, how long should an ideal conversation when the client pays take while in communication with that prospect? I'm curious to hear your take on things. So, just before we move forward, Solah, I think that it's really important to disamiguate or to distinguish between a client and a prospect. Okay? Because you're using the term client over and over here, but client is somebody that has paid you money for a service. Client is somebody that is giving you something basically in return for work that you were doing. You have progressed. They're no longer some prospect that you're pitching. This is somebody that like you're working with now. Okay? So, the way that I see things is basically, you know, if this is like the start, okay, of your relationship with somebody, they're a prospect here. And then you go to the point where they do something. I don't know, they sign a proposal. Okay, maybe this is some proposal signing event or some payment trigger or something like that. And only from here onwards are they a client and then maybe you end your working relationship or something. Well, now this is like a past client. Okay, just terminology wise, I think it's really important to know these because a lot of people misrepresent what a client is. They say, "Just signed a client for $10,000. " And it's like, "All right, great man. $10,000. What are you going to invest all this money in? My god, let's spend all this money on X, Y, and Z. " And then they're like, "Oh, I don't have the money yet. " It's like, "Are they a client if they haven't given you any money? Are signed any paperwork? Oh, no. They just said yes to me that one time. " It's like they're not really a client yet. Right? So, this is the anti-hype or anti- FOMO that I always have to push back on in Maker School because everybody will say stuff like, "I'm chatting with my new client. " And it's like, "Dude, they haven't paid you anything. There's no relationship or engagement there. " Anyway, to answer your specific question, is it best to throw your offer right away on DMs? Um, yeah, totally. You need some reputation by building content followers, which will take time. I mean, no, I wouldn't worry about that. Just like if you're going to start DMing people, man, just start DMing people like on whatever platform you're using. And yeah, have your offer, have some sort of risk mitigation. like quick social proof win introduction, social proof, risk mitigation or guarantee and then call to action, right? Like, is this worth your time? Can I give you a call tomorrow in order to chat about this? What's the best way to reach clients in DMs? Throw your offer right away or start with a casual message. Yeah, man. Just throw your whole offer right away. through the whole pitch, you know, 100%. 100% through your whole pitch. Don't waste time with people by like trying to warm them up or whatever. Hey, I loved your last photo. Haha, let's keep in touch. Like any serious business person will not be really paying

### [23:21](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=1401s) Effective outreach & sales that gains trust even when you're young

attention to that. Aiden says, "Hey, next. Greetings from Prague. Hello. As a 16-year-old just got into the automation space, never been on a sales call. Can you share some advice on sales and how to gain trust of way more experienced business owners? " So, don't let me fool you. It is hard to sell when you're that young. The median business owner age is probably going to be mid-30s. you're going to be less than half their age. A lot of people are going to look down on you just by proxy just by virtue of the fact that you're young. When I started going door to door, I was pretty young, too. Like, how old was I actually? 20, 21. The thing is, I have a baby face. Maybe not as much anymore, but I had a hell of a baby face. So, I looked like I was actually uh I don't know if I want to pull that up at risk of showing you guys other photos. Anyway, go to yesterday's video and scroll like 80% 90% of the way through and I'll show you a picture of me at the time that I started doing doortodoor sales. I did not look very old. I looked pretty young. Most people probably pen me at like 18 or 19. So, the number one thing I got when I was going door to door and selling while I looked that young was like incredul I believe it's called. people were just like really inherently skeptical because I was just so young that they just thought I was some pthead teenager or whatever that was just having a go at him like they didn't really think that I was serious. So the most important thing that I would do is in order to dispel that notion right away have a keen understanding of where the business owner is coming from and have a keen understanding of how to present information in such a way that you answer a lot of the questions that business owner is going to have like ahead of time. What do I mean by this? I mean, if you are talking to a prospect for the very first time, they've never talked to you before in their life, they have no idea who you are. The very first thing that they're going to be thinking about is, is this person a spammer or scammer? Basically, right? If you go to my email inbox, and I will show you my email inbox. Go to people selling me stuff here. Okay? The very first thing that I am trying to determine, and you guys can't see this. There we go. The very first thing I'm trying to determine is, are these people scamming me or spamming me? Okay, that's like question number one. And so what am I looking at when I look at outreach? I'm looking at like the subject line of the email, the teaser here. I'm looking at their name. I'm looking at any files they give me and stuff. And so that's the very first question. So you need to construct your pitch and information in such a way that they think that you are not a scammer or spammer. How do you do that? You do that by personalizing your outreach. If you personalize your outreach, it's very high quality and it seems as if to the person that is watching that you are not just blasting up a bunch of stuff out there. They won't think that you're a spammer or a scammer. Okay? They'll be more likely to actually, let's say, click on your outreach. So, what are some really shitty examples of this? Nishant, he says, "Want editor exclamation point. Exclamation points. I edit videos that attract thousands of views. I work with several small and big creators and pulled in millions of views for them. Also, I did. " What are you guys thinking? Huh? This is gladiator. No, this is spam, right? It seems like spam cuz it's not customized. It's not personalized. There's nothing here at all that makes it seem like this person is reaching out to me. It just looks like they're spamming into the interwebs and I'm like scared basically of opening this email cuz maybe there's something inside of them. Contrast that with this chick Paula Green. The title of this might be LinkedIn content, but then the teaser says, "Hi, Nick. I watched your video. " And then she at least mentions the title of the video and then says, "And made 21 LinkedIn posts that you can use on your profile too dot dot. " Then she attaches a PDF that says Nick Sarai space-space li. Okay. Now, how much more likely is this to be a real email versus Nishant down here, right? Like we're talking a thousand times more likely, right? So, at least I'm buying myself a click. Okay, great. So, that's the very first question that somebody's going to ask. you know, as a 16-year-old that's never really done this. Just put yourself in the mindset of a person like me. That's the very first thing that I'm trying to determine. Once I've determined that and that's all good to go, the next thing that we have to figure out, okay, is okay, so this isn't spam. So, who the hell is this person then? So, the next thing you have to do is you basically need to identify yourself and you need to answer that question. All right, so who is this? So, Paula didn't do a very good job of this. Paula just said, "Hi, Nick. I watched your video and made 21 LinkedIn posts you can use in your profile to build authority, audience, and engagement. Take a look and let me know if you want more. " Paula is probably using AI to like pre-draft these PDFs, which is cool and I think it's a really cool system, but I'm still feeling a little bit disrespected here as somebody that's on the other end of her outreach. Okay, I'm going to get into the actual sales call and stuff later, but I'm still feeling pretty disrespected as somebody that's on the other end of this outreach because I still don't really know who Paula is. Paul's assuming that I know who she is essentially, and I don't. So, a much better way to do this to answer that second question is to say, "Hey, Nick, I watched your video blah blah and I made this for you. I am Paula. I do LinkedIn stuff and have been a longtime follower and watcher of your content. Just wanted to say, "Hey, and I know you're all about leading with value, so here's a bunch of stuff. " If Paul had said that, I would have checkmarked. I would have answered that second question for me, and I probably would have been much more likely to actually want to work with them. Okay, so that's another really big one. Let's think about the third question. Once I've determined whether this is spam or not spam, and then once I've determined who the hell this person is, the next thing that I need to do is obviously figure out why the hell this matters to me, right? Like, uh, it's not spam. Okay, this person is some LinkedIn ghost writer. Okay, so why the hell should I listen to them and not all of the other LinkedIn ghost writers out there? And that's where you do something like you provide a lot of value. So that's where you say the LinkedIn post, you know, I made all this value. I linked the PDF and stuff like that. I mean, in Paula's case, she did like three out of the four steps. The last thing is you need to have some sort of ask. Now, in Paula's case, her ask is, "Take a look and let me know if you'd like more. " The way that she's laid this out is pretty good. I'd say it's probably like, I don't know, 80th percentile in terms of outreach. Essentially, what her ask is is, "Do you want more? " But what she could have done is she could have phrased this in such a way to substantially improve the probability that I would have said yes. All she would have had to do here is say something like, "Take a look and let me know if you'd like more. If you want, I can draft up another 10. Just reply yes to this email or something or you know, just give me a thumbs up or something. " Okay. Uh the value there is she's essentially just minimizing the friction involved in me saying yes to her and moving forward. And if all of these pieces come together, okay, and if Paula were to have written me the email that I just told you guys that I wish she would have written me, I 100% would have got back to Paula. You know, emails like this have like 10 15ish percent reply rates when they're done perfectly and they're super customized and you throw in an asset like this. Okay, so that's kind of step one. You're putting yourself in the mindset of the customer and you're basically inoculating against a bunch of questions that they're going to ask. So construct your outreach in such a way that is respectful of their time and that sort of like makes so that they don't really have to work in order to do the thing that you want them to do. Cuz if you have to do a bunch of additional work in order to complete the thing that they want you to do, you're a lot less likely to do it just cuz of friction alone. Now, you probably at least have some baseline level of trust. Now, when you get on the sales call, the sales call is basically everything that I've talked about regarding outreach and how to make yourself get noticed and how to like get somebody, you know, how to generate a lead. It's everything that I've talked about there just compressed into, you know, like face tof face sort of video call or something like that. Like, like it's everything that I just talked about where people are going to wonder, are you a scammer? Are you a spammer? Okay, well then great. Who the hell are you? Okay, great. Well, why the hell does this matter to me? And then, okay, great. or what the hell do you want me to do about it? It's you answering all of those questions, but instead of you doing it over text, like in an email or a DM or a Loom video, you're doing it face to face with that person. So, when you construct your sales script or your skeleton or however you want to phrase it, when you construct the strategy that you're going to use in order to convert people, just keep that in mind. The very first thing you have to do is you have to make it abundantly clear to them that you're not a scammer or a spammer. So, you have to show them some form of legitimacy. How do you typically do that? You say, "I've worked with all of these people before. " Okay? It's very difficult to do at the very start line of your business. But there are some ways that you can get around that. You could say, you know, I'm part of the community. You know, my colleagues have hundreds of thousands of followers. My I don't know, my mentor, my coach, right? You could reference some internships that you've had. people that you may have talked to or worked with, like me, for instance. You know, one of my mentors is a 60,000 YouTube subscriber AI and automation guy called Nixive. Maybe you've heard of him. He told me to reach out because he wanted to talk about X, Y, and Z, right? These sorts of things are they're heavy on the implication, but uh you know, he told me to construct this sales call in such a way that you would trust me immediately. So that's what I'm trying to do right now by showcasing some social proof this that and that. It's really interesting when you get really meta with these people. So anyway, once you've verified that you're not a scammer or a spammer, the next step naturally is you need to answer the question, okay, great. Well, if you're not a scammer or a spammer, then who the hell are you? And that's where you might give some sort of pre-planned pitch or elevator sales 30 second scripted portion where you say, "Hey, you know, just to make things abundantly clear, so who am I? Um, I'm I believe is probably how I'm going to say your name. You know, I'm from Prague. I'm headquartered over here. We started the AI automation agency a year and a half ago. We got our roots with recruitment companies and from there we positioned our business as a way to help recruiters reach more employers, but then also connect with candidates using automated methods. We do this in a variety of ways like X, Y, and Z. And you know, I'm reaching out to you because I thought that there was a big opportunity given all of this stuff so that I could help you. So now what you're doing is you're basically taking this big long email. And then you're turning into a phone call if I'm being honest. The next question is a social proof question like I talked about. So now you're saying, "So let me tell you why you should take me seriously. Um, here's what I've done for this client. that client. " Again, if you don't have any of this yourself, you can always use, I want to say proxy social proof by virtue of your community, by virtue of people like me that have done this. You can't claim these wins as your own, obviously, and reputation and being honest is very important, especially if you're starting this young. You want to set up your track record for success early, but you can certainly showcase the value of these services based on what other people in the communities that you're a part of have done. And that's totally fine. And then from there, at the end, you need to make some sort of ask or pitch. So now you know you've answered all those questions for me except for the major one which is all right. I mean this sounds really good but what do you want? Right? Can we just get down to brass tax here? Am I signing a contract right now? Are you going to send me a proposal to read over? Are you signing me up on some sort of revenue share? Are we doing some sort of payer lead sort of thing if you're doing lead genen? Like what exactly is the pricing? offer? And so that's where you explain your pricing and your offer. That's where you say, you know, the simplest and easiest way um that I found to do this sort of thing is I charge people a monthly retainer for the implementation of these services. Here's what that looks like, right? You actually go line item by line item and then you say, "How does that sound? " You give them the floor essentially to give you the yes or the no. And the way that I usually do things is I usually give them a proposal and then I actually don't answer objections and stuff like that unless they explicitly ask me and unless they're really easy. Like I don't actually try and close them on the call. I don't find that very valuable. I much prefer to close people both emotionally and logically. So I make them really like me on the call and then I go through and I do a bunch of scoping and stuff and then I send them the proposal immediately after so that you know when they make the decision to work with me. They don't feel pressured. They don't feel like they have to because there's some super crazy hardline salesperson that's on the other end of the line being like so why aren't you signing up today? You know what's stopping you from doing this? I've just always hated that. So I think that that's probably my whole sales methodology in a nutshell if I'm honest. That's more or less everything that I've done on every sales call for the better part of the last, oh god, I don't know, uh, 3 years. Um, I basically just try and answer those four questions. And I do it during my outbound outreach. sales call. Hell, I even do it like during my fulfillment if you think about it. This is just a cycle that repeats itself over and over and over again. Verify that you're not a spammer or a scammer. Identify yourself, right? Give people a quick run through of who you are. Talk about projects that you've done that are similar or big social proof things that you've done that have verified that you are the sort of man for the job. And then ultimately you need to make sort of ask. You need to make some sort of pitch. So that's how you gain trust. That's how you um showcase a deep understanding and implied experience of working with business owners regardless of the fact that you're 16 years old. Hopefully that helps and hopefully you can take uh something away from that. And there you

### [34:44](https://www.youtube.com/watch?v=PRxtWdI3xvA&t=2084s) Outro

have it. I hope these answers have helped clear up some of the questions you guys have been asking me about how to start and scale an automation business. I hope it's clear that the industry is moving very quickly and the opportunities are just starting. Whether you guys are beginning your business with 100 bucks or you guys want to scale beyond 10k per month, the strategies that we covered today are literally exactly what people are using right now to make money. If you guys enjoy this format, you guys want more direct answers to your specific questions. As I mentioned, I literally check every single comment on my daily updates channel, I've never skipped one, just head to the second link in the description, subscribe, and then drop your questions. I promise I'll address them in all of my upcoming videos. And for those of you guys that are serious about accelerating your AI automation agency, if you guys want to join a community of people that are really making money right now with AI and automation, check out Maker School. We've got over 2,500 members as of the time of this recording. We have a 90-day accountability program where I literally guarantee that you'll have your first paying customer by the end of those 90 days or you get your money back. So yeah, join. Hit that subscribe button if you guys haven't already.

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*Источник: https://ekstraktznaniy.ru/video/12007*