# Instagram is the best example of the Peak Shift effect

## Метаданные

- **Канал:** Varun Mayya
- **YouTube:** https://www.youtube.com/watch?v=eDIuH_Q2cxw
- **Дата:** 12.07.2019
- **Длительность:** 3:44
- **Просмотры:** 9,627
- **Источник:** https://ekstraktznaniy.ru/video/12728

## Описание

Cero means "Zero" in Spanish.

Business was my gateway drug to philosophy and understanding humans. 
In these short podcasts, let's talk black holes, computing, physics, business and philosophy, and let's try to keep it short.

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More:

At the end of the day, everything from product to marketing to sales is fundamentally about psychology.
I spend a lot of time reading research papers and running experiments in the neurosciences lab and on people. 
On Instagram, I've noticed how putting out any advanced content on this type of research gets me lower engagement - so I'm going to reserve that platform to put up motivational quotes and updates, and use this playlist to put out content for people to really win at this game of life.

## Транскрипт

### Segment 1 (00:00 - 03:00) []

so I love the intersection of both psychology as well as learning and specifically machine learning although you know you could argue that learning in the real world and machine learning are pretty much the same thing there's this particular effect that we are all subjected to on a daily basis but we don't actually realize and this effect is called the peak shift effect now if you go to Google and you just key in the words peak shift you'll find some very vague research papers on you know discriminatory learning but let me explain what it is in the real world so if you train a rat in an experiment and ask it or train it to respond to say a square you give it some food when it identifies the square or makes some sort of reaction to a square over time what you realize that the rat has exaggerated responses to exaggerated versions of the square right so if you show a rat a square and it's responding and you show at a bigger more extreme version of the square then you'll find a more extreme response and more often than not you find the rat more gravitated towards the extreme version of the square now in the human world that means that we are more drawn towards extreme versions of things we already respond to like a caricature is a more exaggerated version of a human being and our response to a caricature is much higher than our response to something that's normal now I'll tell you why this happens in animals so if you look at the bee ecosystem and I'm talking about bees right honey bees they are more likely to gravitate towards a novel flower and by novel I mean you know if they've generally gravitate towards a yellow flower then they're more likely to gravitate towards a flower that's even more yellow people shade of yellow and that's the peak ship phenomenon and reason it happens is to actually prevent misidentification so if the B is given two options one with you know a pale yellow flower and one which is a deep yellow flower the P will more likely gravitate towards the deeper shade of yellow to prevent misidentification you know the B might think okay that's that paler shade of yellow it could be a white flower and could not have what I'm looking for whereas with the people shade of yellow even though it's more novel I'm less likely to be wrong now one biggest examples of peak shift I've seen in the real world is Instagram if you scroll down Instagram you will just realize this is entirely peak shift right exaggerated versions of human beings more aesthetic human beings and you know what I'm talking about better food better places things that we normally respond to but better versions of those visually and that's what gets the highest amount of engagement if you look at YouTube's content creator Academy and they have you know some content on how you can actually be a better content creator one of the things they mentioned is hey if you have fancy carves or a fancy house or you're at fancy places or you have better food involve that in your videos because they get better engagement today's social media is driven entirely by the picture phenomenon and you know the more you understand why you're doing it or why you're attracted to this the reason it gets better engagement and the reason that when we do ads at Avalon we try to engage the pic ship effect is you're less likely to scroll past it miss identify it it's the same reason OB gravitates towards a yellow flower it's the peak shift effect