# Ask Me Anything @ Scalers.so: Systems, Starting Over, Agency Deep Dive

## Метаданные

- **Канал:** Nick Saraev
- **YouTube:** https://www.youtube.com/watch?v=cWYnMhu3AFg
- **Дата:** 07.03.2024
- **Длительность:** 52:42
- **Просмотры:** 3,806
- **Источник:** https://ekstraktznaniy.ru/video/12768

## Описание

JOIN MY AUTOMATION COMMUNITY & GET YOUR FIRST CUSTOMER, GUARANTEED 👑
https://www.skool.com/makerschool/about?ref=e525fc95e7c346999dcec8e0e870e55d

WATCH ME BUILD MY $300K/mo BUSINESS LIVE WITH DAILY VIDEOS ⤵️
https://www.youtube.com/@nicksaraevdaily

SUMMARY ⤵️
Joe Davies, friend and founder of FATJOE, runs a community called Scalers.so. They hosted an AMA for me yesterday asking me everything from my origins in business to how I'd set up an email marketing agency!

WHAT TO WATCH NEXT 🍿
How I Hit $25K/Mo Selling Automation: https://youtube.com/watch?v=T7qAiuWDwLw
My $21K/Mo Make.com Proposal System: https://youtube.com/watch?v=UVLeX600irk
Generate Content Automatically With AI: https://youtube.com/watch?v=P2Y_DVW1TSQ

MY TOOLS, SOFTWARE DEALS & GEAR (some of these links give me kickbacks—thank you!)
🚀 INSTANTLY: https://instantly.ai/?via=nick-saraev
🧠 SMARTLEAD.AI: https://smartlead.ai/?via=nick-saraev
📧 ANYMAIL FINDER: https://anymailfinder.com/?via=nick
🚀 APOLLO.IO: https://get.apoll

## Транскрипт

### Segment 1 (00:00 - 05:00) []

hey everyone Nick here and I just did an AMA for scalers doso this is Joe Davy's private productization community that teaches agency owners uh how to scale their businesses I thought I would record a video just going through answers to a lot of those questions because I know that these are things that all of you have been asking me about so I'm going to talk about things that I've never covered before on camera including uh some productivity systems for output specifically on YouTube and then with my own automation company uh I talk about everything from like how I personally got started in business my first few steps to what I would do if I were all of a sudden back at square one again and I had no customers clients or anything like that I'll also talk about some very automation specific things as well as email systems uh what I do if I didn't know anything about crms where to go to learn about email copyrighting and all that sort of stuff so if that sounds interesting to you then stay tuned and let's get into it okay so this is scalers it's Joe davies's Community I love this wonderful man look ugly mug he is uh one of the most successful product agency owners on planet earth guy runs Fat Joe which does I think well over $10 million a year may be mistaken on that don't hold me to it uh but they're super successful they oper with really high margins and so I've worked with Joe before and I consider him a friend of mine and I thought we'd sort of collab by me doing an AMA the way that we structured it was we put a post up for 24 hours just because our time zones do not SN up uh tons of people posted on it and asked me a bunch of questions and I'm going to both provide a textual response there and then I'm just going to answer in the video provide a lot more context and that sort of thing so yeah this is where we're at right now I am getting a couple of messages here so if uh I don't know you hear weird noises or whatever I just turn down my volume hopefully that'll fix it uh but just uh just be aware of that so I'm just going to start at the top at what I consider the most important question and then work my way down the way that I've set this up is I'm now using clickup to manage all of my uh videos and I've sort of produced a Content calendar so we're getting very systematic here and uh I've actually written down the question and the answer the question below so the first and probably the most important question in my humble opinion that a lot of people are probably wondering is hey Nick you seem to have a relatively high output what's your system for getting things done and I hope I say that humbly um but I did not used to get probably like a tenth of what I get done now until I learned what I'd consider to be the single most important thing that any young entrepreneur or business owner can learn and that's the difference between Effectiveness and efficiency so when I first started in business the most important thing to me was to do the task that I was working on as quickly and as effortlessly as possible I just cared about okay I got a task in my queue I'm just to figure out the simplest and easiest and quickest way to get it done and that was great in terms of my ability to get a certain number of tasks done but I found that I was never really moving the lever various aspects of my life forward that I wanted to move forward so um you know my career my Revenue my business my relationships all those things were sort of stagnating I was really good at them for sure uh but they were never actually really moving forward in any meaningful way and the reason why is because though I was being efficient I was not being effective if efficiency is your ability to do one task really well and very quickly then Effectiveness is you taking a couple steps back and asking yourself hey which tasks should I be working on anyway which ones are providing me the ROI in my life that I want do I even need to do this task hell I might be really good and really fast at doing this task I might be super efficient but is that even necessary to start with a lot of the time you'll find that those tasks are not necessary the ones that you're the most efficient at are usually ones that you just should not be doing in the first place and so it's actually the task that you're usually very inefficient at uh they usually move the leader uh lever and most people ignore them in favor of tasks that are easy and that they feel good doing so Effectiveness over efficiency really good Paradigm Shift especially if you guys are early on in business um just take a couple steps back and ask yourself what you find valuable what you find meaningful what you think will really produce like an outsized Roi in your life um and that's you know personally the number one most important thing in my life for getting things done another system that I use and I've written about this a little bit on my blog recently is uh minimization of friction it's sort of Paradigm and I'm not like inventing this has definitely been written and talked about before but I'm using it now and it seems to be providing a very disproportionate RI of the time I spend basically instead of me focusing on working really hard I focus on lifestyle design and ways to uh build systems in my life that make it just easy to do things that produce money or impact or relationship value or anything like uh of the sort and so a quick example of that is uh for instance the reason my YouTube outputs so high a lot of people would ask me hey man how are you recording ing a video every day the reason why I'm able to record a video every day is because it's not actually that much extra work the stuff that I record is basically 99% of the time just that I'd be doing anyway and it's more just documentation and then there's a little maybe 10% or 20% added time just in terms of my explanations and me slowing things down to make sure that they're understandable and that sort of thing but the overhead is nowhere near as much as I think most people are considering like the way that I built out the systems to record the YouTube videos if you watched my previous video on how I grew to like 4K subs or something in uh in less

### Segment 2 (05:00 - 10:00) [5:00]

than 25 days I believe um you know my recording setup is super simple all I do is I just click a button and then I start talking don't really have to worry about editing or crazy lighting hinks or anything like that it's just like a oneclick on sort of deal I don't worry too much about um the way that I SEO optimize like I don't worry about any of that stuff because to me the highest lever task if we're thinking from an Effectiveness perspective not an efficiency perspective the highest lever that I can pull or the biggest is just producing the content in the first place and so the way that I see it is I want to run really far I don't really want to run super fast again Effectiveness over efficiency um so I just build like my lifestyle in such a way that it's easy to do things like produce content without me necessarily um spending a lot of my own time energy or effort on it and that's actually the reason why I started uh writing recently because I actually do write every day I Journal usually most days uh well maybe not as much as I would like recently but I Journal most days and what I've decided to do is just post that journal online uh because if I'm doing work anyway on documenting my thoughts and if my thoughts if I personally think that my thoughts are valuable enough that other people would probably find Value in them uh I might as well just post them online kill two birds with one stone and then just get a bunch of content out right so yeah um I have a lot of rationale here on my blog and if you guys are interested I'm considering just making this a newsletter again and actually like posting stuff out in email but uh that's my thought process there additionally um I'm minimizing friction with regard to content consumption so whether you know we're talking Instagram or YouTube or Netflix or Tik Tok I think it's unrealistic nowadays considering that the content landscape we all live in is so weaponized it's unrealistic nowadays to not really consume content you can try and live as like a monastic order monk or something shave your head and wear cool fancy robes and then not watch YouTube ever but it doesn't really seem very reasonable to me given how it's basically our Outlet into like World culture and it's very productive potentially like it's just engaging and it's fun so what I've done instead is I've focused on consciously designing the content that I consume to just be as high value as possible I follow a bunch of what I would consider really high Roi crators and the way that I see the shift in I guess socializing is now we're a lot more parasocial and a large portion of the way that we socialize is just through social media and stuff like that so um instead of the old Doge where it's like you are the five the average of The Five People You spend time with it's now more like you are the average of the 50 YouTube creators or whatever that you subscribe to so you have total control over the top of that funnel off of changing those YouTube subscribers and if you can consciously design them to be people that you're interested in and you look up to and that are Your Role Models your life will be a lot better so yeah both of these are minimization of friction conscious lifestyle design sort of things and then the last is uh zooming out this is going to sound pretty like hippie dippy and maybe not everybody's going to agree with me but uh the way that I see it is realistically unless we nuclear vaporize ourselves sometime the next like 10 or 15 years the entire internet the ssds the servers everything like that it's going to be around for like the next million years assuming that you know Humanity lives that long people could be listening to or getting value from the stuff that you're producing right now in the year 2400 and so I think most people consider the work that they do like a temporary transient and fleeting thing but I think about the work that I do is something that will potentially be it's like a statue that I'm building for hundreds or thousands of years and there are some moments when I feel pretty demotivated I'm sort of in a slump when I think back to that sort of all the just gets Stripped Away and I'm like wait a second the YouTube comment I'm leaving or this video that I'm recording or the AMA that I'm doing or whatever sure it may be a lot of time and energy right now might be taking a little bit more out of your day than you anticipated but this is something that people will probably be watching for hundreds of years realistically so frame the expected value of that action in that light and so yeah that's my zooming out advice so hopefully that answers that question uh I believe it was actually Joe that asked me that question directly which is quite nice the next question is Nick if you were to start again from scratch would you start your content agency or would you start left click uh the process optimization company this is a good question I think the reason why I started my content agency initially uh was just because I had a very unfair Advantage if you think about one second copy. com you know it's a Content writing business and a lot of people now think that content is should doable with AI and that sort of thing well if you roll back the clock like three years uh nobody knew about Ai and there was very little public awareness that AI could do any of this stuff the only real people that knew about AI were was me and you know the company that I was running and so I trained all of our writers to use artificial intelligence which allowed us to produce probably three or four times as much for the same amount of money uh we managed uh minimize turnaround time significantly lower than most other companies could this was a massive freaking Advantage but it was only a massive advantage to us at the time right if you

### Segment 3 (10:00 - 15:00) [10:00]

were to start a Content company again today we wouldn't really have those advantages because now the Le the playing field is all level so in short I would not start a Content agency today I would absolutely start an automation agency though and that's basically what I did granted I'm sort of doing a freelance outfit you know I work with people from time to time but it's mostly freelance but the way that I see it is right now everyone knows about chat gbt everyone's following Twitter or the news on a because it's so relevant to their lives but nobody really knows how to implement that into your business and so awareness of automation is really high demand for but we're still at the early stages of supply and the best and most consistent way to get rich during a Gold Rush is not selling the gold or panning for gold it's selling the shovels so that people can go out and pan for gold themselves and that's basically the situation that we have here I'm selling shovels I'm selling Automation Services during the beginning of one of the biggest gold rushes of all time so that's that another great question that I received was hey Nick how did you get started what was your first few steps in business like I have written at length about that over here in this link which I'll include in the description it's basically just a biography about my life and where I'm coming from and sort of my family history and that sort of deal but just to give you guys the real summarized version the tldr is my family went bankrupt when I was very young they were immigrants from Eastern Europe and that really like changed my relationship and how I value money as I was about to graduate uh I was initially on like a medicine path because you know those IM Grand parents and the hustle lifestyle you got to be a doctor uh but as I was about to graduate I sorted did the math and I was like hey actually um I could probably just start making money today and if I'm good at what I do I could probably make way more money today than I'd be able to make in like 10 years after I finish my doctor studies I probably have less debt i' probably enjoy my life more I just sort of did some Roi and Medicine just didn't really seem that worth it to me another Point here that I'm going to make that like 99% of people are probably going to disagree with me on is that I considered working like a 9o5 or like a corporate style job whether it's medicine lawyer or something else is really insecure is lacking in job security and I do fundamentally believe this uh I know people think that running companies and starting businesses and being an entrepreneur is super risky and that's way riskier than a stable 9 to-5 but I see it in the exact opposite way if you have 100% of all of your income coming from One Source if that Source gets wiped out tomorrow you're done you're back to zero you have no security no stability and really no life to speak of instead if you run a business and you have 100% of your income split between 20 sources that's 5% each if any one of those go out of business well now you're at 95% of your income not 100% even in a catastrophic uh economic event or maybe AI coming and replacing large portions of your industry you're probably at least still fine to some degree and so I firmly believe that and that was one of the reasons uh that and you know my poor kind of scarcity relationship with money it was one of the reasons why I decided that I would start a business so the way that worked in practice is immediately after I graduated and uh I decided that I was not going to go into medicine I started selling marketing Services door to door with one of my best friends and one of my business partners at the time his name was Ginder and this guy was just Whimsical he was a magical salesman I've never seen anything like it he would go out in a dingy suit and convince a random business owner of like a $10 million year business to like book a meeting with him to sell them $100 a month Google ad services or something so unbelievably unnecessary but they bought it up and they ate it up because it was Charisma and because of his charm and to me it was just the most magical thing ever so I started going out with him and uh he start dating no I started going out with a door too and we ended up wrapping an agency around it that was like a marketing service at the time called Pacific Creative Group and we ended up scaling that to like 150k in a year or something but because it was one of the first real businesses I'd ever run it was disproportionately valuable uh we did end up splitting up we just had some partner difficulties and differences but after that I started an event video uh videography business which ended up scaling to about 10K a month and then that's when covid-19 hit and then if you're in the event business and doing videography around an event business you're not going to have a good time during covid-19 so uh yeah our business is basically mandated illegal by the government which was pretty unfortunate but from there I managed to get put on a path of like programming uh which sort of happens if you're just like forced to stay at home for you know 24 hours a day for several weeks your mind starts wondering hm like I wonder if this computer makes any sense and then uh I started binging a YouTube channel called traversy media which is basically just like the best programming Channel ever taught me everything I know about like web development and some simple stuff in hindsight but just the way that it was explained was really good I actually leverage a lot of what I learned from him in terms of how to talk to people how to explain people um explain things to people in this channel so if you're interested in productivity and uh webdev uh and if you like me then maybe check traversity media out too um hopefully this is at least a the smallest thank you that I could give him anyway eventually I started freelancing and then from freelancing I learned a lot more about AI and then I fell down a

### Segment 4 (15:00 - 20:00) [15:00]

massive Rabbit Hole of text generation gpt2 was just coming out at the time or it was just gaining popularity at the time for misinformation and all that stuff and it was just starting to cover the four about how these Technologies might actually be pretty devastating politically and then I was just like so hooked I was like man you can like write stuff with this is insane so my interests at the time were freelancing and then text generation and so I think you can see how the intersection of both was me starting to do freelance writing instead of freelance development uh just using these text generation tools and then that quickly took off and I ended up wrapping an agency around that ended up being my content agency one second a copy um which you know we were able to scale pretty quickly so yeah that's that another question I received is Nick if you had to start over today what nure industry would you pick and how would you get your first couple of clients this is a fantastic question I sort of answered it before so I'm not going to beat that to death but I would definitely do automation uh selling shovels during a gold rush man everybody wants a on their business nobody knows how to do it except for me my road map to the first client uh I've talked about this before in a video but essentially I would start by joining an agency community so I would Google like agency communities well maybe not that maybe I do like marketing agency community and then I just find like a big list of marketing communities uh and then I you know join as many of the free ones as you can I go on Facebook and join those too I join communities like scalers doso right which I think is currently free um and I just you know get as involved in as many agency community as possible because presumably those are the people I'm going to be selling Automation Services to and then I just post very consistently every day uh or two for maybe a week or two and I just provide as much value as I can solving specific problems if you don't know what the problems that agency owners suffer from are then just read um just watch my Channel watch a couple of other channels on the subject and I'm sure you'll know enough to at least impress somebody some percentage of those people that uh respond to you will be down for a call so after you DM them and are like hey I'd love to chat about this with you a little bit more in detail some per of those people say yes and then uh when you are on the call show them what they need to do in order to achieve the thing that they want to achieve and some percent of those people will say hey I want to work with you and then of the people that say that hey I want to work with you um send them a proposal send them a list of prices that you offer that sort of thing and some percent of those people say yes to that so it's really just like a volume in volume out thing um if I already get my first customer I could probably do it within a few days realistically but I think maybe a week or two is more feasible for most people that don't have business um uh like an understanding of how to do business communication that sort of thing any who hope that helps and I really appreciate it another question is Nick your output is phenomenal huh you're going to make me cry how many hours a week do you work I actually have a time tracker that can answer this question exactly it's called rise uh rise basically just does all my time tracking for me it's super crazy invasive and it watches where my mouse goes the various URLs that I'm on and that sort of thing uh no I'm just kidding you give it all the permissions that it needs in order to do it and then you kind of take it from there um but he asked me how many hours a week do I work so yeah it looks like I didn't track on Tuesday which is weird so maybe I just didn't uh I don't think I turned it on uh but anyway I'm just going to take the average so average time work per day seems to be about 7 hours and 55 minutes right now um that's different from what I wrote I wonder why that difference is uh yeah I'm not entirely sure maybe it's because I counted Tuesday before now I'm not counting Tuesday I don't know but any who um on average if we just multiply 7 hours in 55 minutes uh what's 755 minutes I don't know it's like 7. 875 or something and we multiply that by six which is usually how many uh days a week I work then that's 47. 25 hours uh this is a little bit higher than usual just because I'm also now responding to YouTube comments doing a couple things that I previously did not so realistically if I could be honest it's probably somewhere around 35 to 40 hours just like most people that are watching this video nothing special uh I believe that I am just capable of providing slightly more output because I focus on Effectiveness over efficiency uh and lifestyle design so yeah that's that another great question is Nick what is your 10-year plan I want to become the most respected person in this industry I don't necessarily want to become the most popular and I feel like the two are often conflated just like Effectiveness and efficiency my goal is for people to like what I have to say to dig my authenticity and to get a lot of value out of what I'm telling them hopefully go out and change their lives I'll be honest I don't really have any more concrete Milestones than that at the moment plus with the YouTube channel growing faster than I thought my trajectory and how long I thought it would take to do the various things I want to do in my life have changed significantly so I'm not going to lay it out much more granular than this but uh if I could just give you the road map it would become number one be incredibly well respected number two join or start some company where this company has a significant impact on our vertical and then number three would be to achieve some type of Legacy or security or

### Segment 5 (20:00 - 25:00) [20:00]

safety for my family or that sort of thing so I'd say those are that's the rough bird's eye view if you were to zoom way out if I could crystallize it further and figure out where I want to take that I would but I found that this is one of those weird problems in life where the time that you spend trying to solve it is completely divorced from how effective you are at solving it I've like lied in my bed for 10 hours a day and just thought like what the hell do I want and it doesn't really seem like that actually gets me any closer to figureing out what I want so I've elected just to start moving and then hopefully I'll figure that out as I go along so yeah I believe that is as realistic and answer that I can give you okay now we're starting to get into more agency specific questions and the first one here is Nick do you see potential in doing a productized automation service approach and if so how would you go out and do it my answer to that is absolutely freaking yes I've actually tried it before it's worked reasonably well and I do plan on doing it again at some point moving forward if you guys have heard of design Joy or revolution design I think Revolution do design probably I think that's it I might be completely mistaken here yeah if you look at these two businesses these are basically what are called design subscription businesses and they're just productized ways um or subscription based ways to grow agencies disproportionately quickly compared to what most people think is possible uh and so this is actually one of my uh friends from Twitter uh love to death man this is such a such an incredible designer uh but probably the more well-known one is Brad at design joy and the way that these companies work is you just pay like a flat Service uh every month and then you get like unlimited numbers of requests and very profitable it's been written about a lot recently and it's just like taking off as we speak as a business model that said I'm definitely not doing it right now to be successful with a product eyes type of service you need to be against any sort of consulting or any sort of business model that pays you directly for your time at the moment I'm doing a ton of Consulting because I find it extremely interesting and I love getting into bed with companies and learning about how they operate especially in the various industries that I'm in it's just the most interesting thing that I've ever done I'm also attempting to pitch these people on much larger relationships so they'll usually start pretty small With Me 3 4K a month and then I will after working with them for a certain amount of time understand their business see their growth potential and figure hey I could probably help them Reach 10 times that in x amount of time um where I'll then propose like a percentage Revenue share or some type of equity and I find that is really valuable as well um I'm in I'm interested in finding like a prizewinning racehorse and then helping train that racehorse to go even faster than it's going so yeah that's sort of what I'm doing but don't just pay attention to what I'm doing maybe I'm not the best example here if you want a better example of what productization might look like check out Fat Joe because Joe really has nailed productization now if I were to give you a road map because I believe strongly that any questions should have a 7 Point list as an answer uh here's exactly what I would do let's say you're selling automation systems I would ask myself to start hey man what systems do you have in make that are modular easily repackage and provide an outsized impact so if you watch all my videos up until now it'll probably be like the lead gen system that I've created the helper reporter at these one-click CRM templates maybe I take one of those builds save it as a template make it a one-click thing or maybe some of the email systems that I've made I would find the systems that I would consider modular packageable and then I would just like make a list and these are now your e-commerce Shopify products you know these are your your products that you can work with when you have them I would then make a list of every platform that you need to integrate to make that system work so we're using make. com here obviously make. com is the glue that holds systems together so what the hell are the systems right is it uh Gmail and then type form is it Panda do and then clickup right just make a list of all these once you have a list of these you'll platforms and uh sorry you'll have a list of systems and then you'll have a list of platforms per each system now you have everything that you need to actually go up there and then sell this all you need to do is you need to set up a product on one of these like information product uh services so like gumroad is a really good example there's like another 10 that just aren't coming in mind right now but basically they let you set up these payment products where people click and then maybe a web hook gets fired and then you catch the web hook and deliver a product so maybe in practice this is on gumroad and what you do is on gumroad or on wherever you're selling your service you actually ask the client hey in order for this to work we need to integrate the platforms for you obviously so what's your email address and password to all these platforms some people probably aren't going to feel super comfortable with it or whatever you can get around that Comfort using password management platforms and maybe being a little bit more creative than I am now but I think even this is going to work if they like and respect you enough so that's probably what I do to start and then all you do is you build a flow that every time you get a new purchase you will export your scenario template as maybe a blueprint or something and then you'll pay a virtual assistant somebody that's

### Segment 6 (25:00 - 30:00) [25:00]

trusted and obviously can be promised or that can promise you that they're not going to do anything with these credentials that maybe would be considered malicious to make sure they got data good data security practices and that sort of thing and then all I would do is every time that happens add a new task to a project manager your virtual assistant takes that task goes in implements the system and then the costs for you would be incredible or sorry the emergence if you sell one of these systems for maybe 1K the implementation time for your virtual assistant is probably going to take like 25 bucks he pay somebody like 10ish dollars an hour all they're doing is clicking through a bunch of authentication modals maybe takes them an hour or two generously uh you're P you're spending 25 bucks there then maybe you offer a standard two weeks of email support and you have another assistant or some executive that manages this for you maybe that's like $75 and pay for like the 10 minutes they're solving this problem five minutes they're dealing with this question that sort of deal on a th000 system then you're uh your margins are like 90% and you're not really going to find better than 90% margins in basically any industry so I'd heavily consider uh looking into that sort of thing now this is sort of tempered by the fact that these platforms like gumroad are now offering or taking a much larger cut just because they realize their value but still whether it's 85% margin 90% margin still a pretty damn successful business am I right next question is what is the smartest and most impressive automation you have ever done and this is a great question because it allows me to clearly identify a difference in what some people consider useful other people consider impressive I think that the two are very different I think a smart system versus like an economically useful system completely different things my economically useful systems the ones that generate me the most money are usually like five modules in a row my most impressive or intelligent systems are usually like super crazy complicated and they make me $3 so definitely want you guys to know that the systems that make money are usually very simple but I'll just run you guys through a couple of them right now from a sheer complexity perspective it would probably be my red itology automation basically what I did was and I did this with a business partner who did a ton of the editing side of things so I can't take all the work but if you type Reddit ly right now you will find a bunch of pretty creepy ass videos and I don't really want to turn the volume up because I think it's going to kind of screw with the um recording that I have set up but basically what we have here is we have a system that would go on Reddit and then scrape Reddit for top performing posts on various subreddits usually askreddit AMA that sort of thing it would then calculate the ratio of the up vote to the down vote and then if it was above some threshold maybe like a five or a 6X or something I don't know what we ended up using and if it was above some absolute magnitude of popularity then we would scrape every comment on that post we'd organize those based off popularity organize them into threads and then we would feed every comment to an artificial intelligence voice which at the time I think was either 11 Labs or play. HT one of the two big ones I think 11 labs has now sort of come out as the number one and if we were to do it today I mean these voices sound like real humans right sound just like me talking to you um maybe I'm a robot uh anyway so then we would uh feed some of that information to uh Dolly I think or maybe was stable diffusion and then we would generate images and then that would be our thumbnail and then we would feed that into like the most complicated video editing API and then the end result which I'm not actually going to show right now because I just tried doing it and then I recorded about five minutes and then I realized I had to voice talking in the background which is really silly and stupid and I need to fix that uh but the end result was basically just like a voice over that would be like R askreddit what would you think is the most important blah blah and then every time a comment was posted we'd change the picture to the comment and then the comment would be like oh it's on blah blah or whatever the point I'm making is it was like a dialogue like a back and forth it was entirely a generative it's pretty cool so yeah that was the most like technically impressive probably and I can't take credit for the um editing p portion of that because my uh my business partner at the time was really brilliant he was working with a specific API and knew had to do it a lot better than I did but that was super cool and you can check that channel Out Below if you are interested the most economically useful which is probably what you and myself are significantly more interested in was The Proposal generator uh basically the way that it works is I will go and I will fill out a short two-minute proposal and the proposal um uh the proposal sorry I'll go and I'll fill out a twom minute uh type form and then on the typee form It'll ask a couple of quick questions just about who the client is what they want that sort of thing and then assuming that you know I fill that out correctly and everything like that before the end of the call I will usually like click enter and then have a beautiful customized high quality proposal sent to the client people love this so much and their responses vary from like dude this is crazy you're just copying and pasting something from somebody else there's no way you guys just made this that's nuts to how much money do you want and like what account should I send it to so obviously very iry very valuable and this is just like five or six modules in a row in a

### Segment 7 (30:00 - 35:00) [30:00]

straight line nothing fancy anybody can do this with any level of skill what was really interesting about this just while I'm on the topic is that a lot of people wanted this exact same system for themselves uh and that led to a bunch of funny situations where I was then using a system to sell them on the exact same system and then some people loved it so much they offered to resell that system for me and then give me a cut so they were selling I sold them a system using a system which they would then sell that system to other people using that system super meta uh but yeah definitely the most economically useful made a fair amount of money on that okay Nick if you were the beginning of your journey into automation for business where would you start do you think somebody has zero knowledge about how crms work has a chance in this game and I'm really glad you asked me that because absolutely um I've answered this question here before initially so I'm just going to skip to the second part but yeah man if you have zero knowledge in crms it's not a big deal at all like the distance between having zero knowledge in crms and then being able to charge money for crms is like two weeks realistically it's not a big deal if you know how a Google sheet Works you're probably about 50% of the way there already all a CRM is it's like a very dressed up pretty Google sheet with some extra functionality for people that are less technically inclined usually so wouldn't worry about that at all um just sounds like more of a self-esteem thing um about your knowledge in the industry than anything else the great part about 2024 man is that just you can learn anything you need in like two weeks and then be able to charge money for it unless you're doing like I don't know pipeline design like actual oil pipeline design uh anyway what I would do if I were in your shoes is I would recommend picking one platform to start and what I would do is I would pick clickup is not sponsoring this video but they better damn sponsor it after this um and what I do is I'd go to their help page and I'd read all the documentation all the guides and all that sort of stuff and what I do is I go to this uh wonderful woman called lelite process driven who I'm kind of scared to click this button because I think the audio is going to play whatever I'm doing it anyway don't talk Lea ah she talked anyway Leila is uh really good at building out clickup based processes and she takes all of the templates and stuff that's inside of clickup natively and she just like adds so much context to them just makes them so much higher quality so I'd go in there I'd hit her up she's basically just like a worst version of me honestly no I'm kidding I'd go in there i' veraciously consume everything she's ever posted I'm sorry Lea and then obviously go to my channel as well when you're done consuming the process driven Queen and then uh at the end of that process I guarantee you you'll know more about clickup than 99% of people that are making money off it today so you'll be in a good spot for sure okay Nick want to have your insights what type of cold emails work well are there any templates available to get started with this I really like the emails used in your video tutorial so I am going to repeat a lot what I a lot of what I mentioned in the video tutorial but essentially you can use any formula you want for this like the Ida formula or I think the OE o formula I don't know there bunch of formulas for this stuff this is what works for me you always mention where you found them so hey man I found you on Apollo or hey man I was just like look looking at Google Maps images for pictures of my exboyfriend and you know your business front came up or something uh and I wanted to reach out number two is mention what you do for people like them so specifically say I build XYZ process for people like your business essentially or you know I generate leads for companies like X Y and Z then mention why they should care so say something really big dick if I could be frank and be like hey you know in 2024 I made X dollar for this company and I'm confident I can do the same for you and at the end just do some type of call to action was that all worth the call do you get do you guys find this interesting enough to sit down with me tomorrow at 8 AM for 34 minutes you know something like that so I would just do variations of that for templates I don't have templates available I would just yeah I would just copy and paste whatever I wrote initially in that previous video and that's probably more than enough to at least get you guys started I will give you some tone of voice advice that I have not talked about up until now um I went back after recording that last video on emails which I think was like a week or two ago and I looked at my highest performing campaigns and then I looked at a couple of other accounts that I'm a part of where people have much higher performing campaigns and I found that there's a big similarity between all them and that's the tone of voice that's used high quality highi emails use a very specific tone of voice and I kind of want to call it like the CEO tone and that's where you're like a really busy CEO that just doesn't have time for it's sort of like a yes or a no is this worth your time or is it not and probably the clearest example I can give you of that is it's just let's say you get an email and says I would like to see if I can help you with XYZ process if you just trim away everything except for literally the information that is relevant to like the sentence and it doesn't even have to be grammatically correct anymore or missing a subject I would like to see if I can help you with XYZ process want to help with XYZ I mean like that is just what like a third of the length it uses words and it delivers the exact same message um so yeah that tone of voice seems to work extremely powerfully for me and for a lot of other people and the way that I conceptualize it is sort of like a formula like impact is equal to the number of words

### Segment 8 (35:00 - 40:00) [35:00]

divided by the no the impact of each word is divided by the number of words to get like the total impact basically so if you want to maximize the impact you need to minimize the number of words okay great Nick in these cold emails do you recommend adding an unsubscribed URL to the bottom of the email does using an unsubscribed link affect the deliverability of the emails absolutely it affects and not in the way that you'd expect I would not recommend ever adding an unsubscribe link to your email unless you are considered a bulk sender by Gmail or Outlook or these other platforms I think a bulk sender is like a thousand or more emails a day coming from one workspace account um I don't know for sure a lot of people pretend like they know a lot about this and they don't because Gmail and Outlook and all the various like sending infrastructure throughout the internet you know they're only ever going to tell you what they want you to think in order to make their lives easier right so they're going to tell you that you have they have like bulk limits they can automatically detect when you're sending and you know if you send more than 500 a day then you need blah blah but nobody really knows and anybody trying to tell you that they know just doesn't I mean even I don't know at least I'm admitting that I don't know uh But A good rule of thumb for me is I don't send more than 1K outbound emails a day per workspace um without adding some type of unsubscribe link and in practice I've never done that I've never hit more than 1K up on emails from a Google workspace account so it's just never really been a problem maybe I could scale even higher I don't know but uh I'm part of a bunch of communities where people do this and yeah they say that that's generally Like A good rule of thumb so the reason why is because if you hadn't unsubscribed like it's just going to like crush your results like nobody wants to deal well very few people want to deal with robots they much prefer to deal with people and the success of a high ticket email campaign basically hinders entirely on your ability to convince them that you're a real person in my opinion again there are multiple ways you could do this some people do very clearly robotic campaigns but they like do funny stuff and they make it very meta and they have like gifts and that works well for them but it does work well for me because I'm selling like high ticket stuff right so yeah that's that Nick how would you structure an email marketing agency that's such an interesting question including the client management the strategy the implementation the cooperating and the design through different stages the stages that it's lovely gentleman provided were five members 10 members 20 members more than happy to help I love stuff like this such a thought experiment I'm not going to answer uh what I do at different levels 5 10 20 just because I don't really think that makes that big of a difference and my advice isn't going to change but I will say before I get into this disclaimer I haven't run an email marketing agency on my own so I want you to take with a grain of salt I have worked with a few and this is exactly what I would try if I were uh starting an email marketing agency tomorrow and I actually went out and I built out the clickup flow so what I'd start with here is I would first set up all of my project management click up obviously and by doing this you're going to have 90% of your work on your whole company for real I'd set up a space the space would first be called project management it look just like this high level space you click this button and then write project management below then every time I get a new client I would add a new folder and I'd Call It Whatever the client name is with in the folder I would have three lists one would be called strategy another would be called deliverables and the last would be called resources strategy is where when you're running an email marketing agency you usually have some type of recurring event so um you'll have like a weekly call with the client to confirm and ask how things went last week to cover some campaign statistics that sort of thing you usually have this um you can of course get by with like a weekly summary email or whatever but basically the reason why agencies love these weekly calls is because it gives them an opportunity to show the client that you are basically like doing a really good job and that you deserve more money and then you can upsell them really easily while building a relationship so that's not what I wanted to do so uh you know on your weekly call what you do is you have a Str a strategist so you hire a strategist and the strategist is probably in-house and they're probably salaried and the expectation is hey if you're a strategist in my company you can handle 10 clients at a time something like that but anyway what happens is once a week they have that call and then the strategist goes through and then adds whatever Str strategic information I'm Canadian whatever strategic information that they need in order to make this work so maybe they're like taking notes here or something like that they have like a weekly Note file I don't know you could do that you could have like a weekly Note file I guess um so maybe it'd be like uh Mar 7 to Mar 14th 2024 then you know maybe every week when you have that call uh you jump in here and then you add notes about the call right next what you do is at the end of that call the strategist's job is to go into the deliverables list and then create a bunch of deliverables to be assigned to contractors so you have a conversation with the client about X Y and Z client's like you know I want this and you're like hey why don't we also do that you take those three points and you go down here and then you write like copy or creative upgrade for email campaign y or uh new copy for email campaign Z something like that and then you will

### Segment 9 (40:00 - 45:00) [40:00]

assign it to a copywriter or a creative at your company that you are paying as a contractor and so what this means in practice is your organization chart looks like this you have a Founder up top and you can do this up until like one maybe even $2 million a year you have a Founder up a top underneath the founder are strategist strategists and then every strategist can handle let's say 10 clients so you know that you know if you're at nine clients should probably start looking at hiring a strategist pretty soon to take on you know the Overflow uh and then under every strategist you have all of the contractors they work with and uh you know they I ideally your strategist would work with specific contractors so like every strategist would have a certain number of directs right this is going to minimize the bloat in your company because uh you're going to need you know for 10 clients paying I don't know $5,000 a month or whatever you need one strategist one founder and then maybe five contractors or something like the economics of this work really well anyway what you do is uh then obviously it's just like a pipeline as the contractors do the work so I mean i' I'd make it much more complicated than this but I didn't want this to be an hourong section so have your columns whatever you want and then uh what you do is in the resources uh list or the resources doc I would like have a bunch of resources so I'd have like you know client Google drive or something and you could embed this as a Google drive right here and then just have other stuff maybe like their brand assets or whatever they need and then every week what I do is I would automatically generate a new Google drive folder uh with whatever the current dat is and then the date for one week in advance and then all that happens is anybody that is a contractor working on a task um just stores all of the files the Google Docs everything that they need inside of that Google Drive and it it's known that hey it's you know it's March the 7th that means I have to access the March 7th to the March 14th folder that's like your sop the benefits of this is your contractors all have guest access with the way that this works and they can only see the deliverables list so you have very good data sing you don't need to worry about anybody ever taking anything running off on you uh it's extremely easy to manage because as the founder of this business you basically just manage one or one strategist per 10 clients and maybe you pay the strategist I don't know like 80k a year or something so you want somebody good but then you know they manage all the contracts they do everything else so it's insulating and then it's very scalable like if you consider let's just hypothetically say it's a 5k a month model so one strategist can have $50,000 uh you pay the strategist 80k a year uh what's 80 times or 80 divided by 12 am I right here 6,000 Yeah so basically you make 50k a month and then you pay I think 6,000 of that to your strategist and then maybe your cogs are like 30% so that's another 15,000 and then you're left with like 29,000 um not counting for software or other operational expenses that's damn good man you're making a ton of money and then because you're doing it through this project management thing like you just don't need to you don't need to host the projects anywhere else you don't need to worry everything is in clickup and Google Drive everything's 100% self-managed so yeah man that is how I would do it and I'm extremely excited just showing you guys how that works it makes me really want to like start my own email marketing agency or something any uh Nick you mentioned how one of your videos it's worth it to put at least 10 or 15 hours of your time into learning cold email because cold email is such an invaluable skill today where would you go to learn about cold email tldr I would go to instantly accelerator which is app. instantly. apppp accelerator you see this once you log in don't know if this cost you money uh this may this used to just be on a bunch of like random Google Docs that the founder R just post it all over the Internet so I got my training back when it was free maybe but all you do is uh after you sign up for instantly you go to the bottom left hand corner instantly accelerator here and then just like thumb through every single thing in this course and this will teach you more about cold email than 99. 9% of the world um I say this without a hint of humility or Pride or anything like that um everything that you learn from me I probably at some point just learn from These Guys know everything about cold email and they're very up to date with all of that knowledge so definitely check out the instantly accelerator you're going to be top one% of coold email senders easy maybe even top 0. 1% another question Nick apart from the LinkedIn scraping method you mentioned in the video are there any other reliable sources to get high quality data what is your process for filtering and validating that data as well this is an awesome question if you are a business to business agency um the two most common sources and really the ones that just make the most logistic sense are LinkedIn and then to a much lesser extent Apollo a lot of people are using Apollo I'll be honest I'm pretty sure under the hood Apollo is just using LinkedIn and then they're just selling an Arbitrage uh but you know if you want a more managed service or something Apollo might be good for you um it does have a nice UI and you do get like higher quality data than you do if you try and do it all yourself which is nice but uh basically like what do you pay 99 per month uh for 2,000 export credits uh export credit is how you would like turn this into a CSV or something that's a fair amount man 2,000 a month for now $99 that's like I don't know 20 cents per person I think my math isn't very

### Segment 10 (45:00 - 50:00) [45:00]

good don't hold me on that um but you can kind of contrast this with the LinkedIn method that I talk about in most of my videos if you scrape using LinkedIn and Phantom Buster and then use drop contact your monthly cost is probably $350 a month which is three and a half times this but then you can scrape probably 1,250 per day so 12250 per day * 30 is 37,500 so you're spending 30 for 37,500 leads you're spending let's just say 350 which is a cost of oh sorry 300 350 37500 like 0. 0093 contrasted with 100 divided by 2,000 which is 0. 05 so it's like five times more to use Apollo I don't know my math just tells me that apoll uh link is a better choice for cost purposes but whatever now if you're not in B2B for whatever reason and somebody's you know looking for your help or maybe you want to start a business where you're not selling a B2B leads I would just go to an industry specific listing website if I'm doing real estate maybe it's red fin if I'm doing a video editing SAS or something well maybe I'm going on like a video editing directory and then I'm scraping all of the people on the video editing directory uh so I'd actually create like an industry specific scraper the volume of your leads are going to be a lot lower but I also want you to think about it as like the quality of every lead is going to go up that much more too because these people because you have to go through an extra step these people aren't really getting spammed with emails like most people on LinkedIn are at least like once a day uh so they're going to respond much differently to how your LinkedIn leads would respond in terms of the filtering and validation step I'd recommend this process here um if you are getting your leads from LinkedIn or Apollo you don't really need to do any of this uh well you don't the filtering because the leads are probably high quality enough as is I wouldn't filter it uh but what I would do is I would enrich the data and enrichment today means something different than it did like three or four years ago back in the day enrichment meant just like getting the email address of a record you know if you have the first name last name company name where they went to school all that stuff you could usually pass this into a service like clearbit and then get a get an email address to the lead then you know sell them your My Little Pony plushy or whatever uh but these days um enrichment means two things it means that and then it also means using artificial intelligence to add extra context to the lead and maybe some like additional field for outreach so I'm going to cover the first which is finding the email address after this I'm going to cover the second to enrich uh the email address I would use either drop contact which is that French company that uh I probably showed in about my videos or I'd use another service called any mail finder I don't know which pricing is better but by the time you're watching this video may or may not be relevant to you anyway so I'm not going to do too much digging um those are just the best Services as a present and then what I do is I pass them through i' pay whatever cost per email that I need to there and then I take the exported records which you could do automatically or you can just manually do this and then i' create a make scenario and what the make scenario would do is for every record in this Google sheet it would take in like the profile picture maybe the LinkedIn summary like some additional info and then I'd pass it into AI saying something like hey write me a customized first line Icebreaker to this Prospect using the information that I'm providing below and the idea behind this would be for you to get something like another column called Icebreaker with text that would be love your shirt man is that UCLA in the background right just something like that and then what you do is when you pump that into your cold email platform you use that as the first line uh or like under underneath your high name use that as like the first realign of your email so your email would go like hi Peter dude is that love your shirt is that UCLA in the background I wanted to be a front with you and talk about X Y and Z platform because Blah Blah by doing that you just completely remove yourself from the horde of robotic messages that they're probably getting and you imply that you know you're a real human being that's doing this you're not a robot uh which massively improves conversion rates for one massively improves reply rates for two and it also just makes it a lot nicer to deal with the prospect so uh they're not going to tell you like off they're going to say hey man like dude thanks so much for that yeah that is UCLA I'm not actually looking for business right now but you know I appreciate you reaching out that's somebody that's warm they're funer to deal with and maybe you could sell them on something later on uh that's what I would use even though it's a little bit more expensive Nick is there a reason that you choose clickup over a table for things like CRM building absolutely uh clickup is like a dedicated almost like bit B2B agency project management and CRM tool and then air table is sort of just like a blank canvas that you can paint anything on so it lacks a lot of the built-in functionality that you get in clickup um clickup has like Time Track and built-in assignes notifications due dates all that stuff and in air table you have to like explicity add these functions um either using air table features or going out and getting like plugins or thirdparty time trackers that sort of thing so simply put since I do CRM builds for B2B agencies mostly or coaching companies uh clickup just has everything that I need and so I just use clickup and I have a bunch more logic

### Segment 11 (50:00 - 52:00) [50:00]

over here but yeah air table Google Sheets on steroids do whatever the hell you want with it you're building it from scratch clickup specific to the companies that I work with I'm going to use clickup it's also a little bit more cost uh effective but I'm not going to beat a dead horse um and then air table also used to have their own built-in automations because I personally use make. com I don't really need those obviously this may be different for you and I still do use air table for some applications mostly structured data scraping and that sort of thing um sometimes I build a ux stuff but yeah most of the time I'm using clickup these days lastly Nick when you get a new client do you have them create their own make. com account then add you as a user or do you just like make it for them uh it's a great question um I didn't actually represent that last part then uh do you have the client create through own make. com a clickup account first then add you as a user so you can build it up that that's what was asked so I've experimented with this before and my personal recommendation what I personally do is I will always just give them a call after they sign the deal and then I will say hey over the course of the next few minutes we're going to sign up for this platform that platform or that platform are you already part of any of them yes okay great then what's your email and password if there are any issues with that I explain that the reason why I need the email and password is because I don't want to have to go through sub accounts because these usually have some type of information sharing blocker or credential blocker or authority blocker admin access blocker uh if we're to work together I want to be able to do it efficiently and autonomously without having to ping you every five minutes or deal with two- Factor authentication issues so if you're concerned about the password you know could you change it to something neutral and then could we just go from there um you know and most people don't actually care they're just happy to give you the email address initially I'm just pretending that you know they have some type of concern so yeah I'll just do that and then I'll always have their uh email address and then their password and then I'll add that into my big fat password manager I currently use one pass uh and then I'll just manage that okay that is the AMA guys thanks so much for watching that if you guys found the value in those comments as high as hopefully the scalers community uh then please head over there J bab is an awesome guy and I think some of the conversations that we've been having on scalers have also been uh very high quality here um to do so I think it's currently free they're probably going to be pay Walling this at some point uh I'm not entirely sure but yeah jump on there if you guys like what you've heard today if there's enough demand for it I can also do an AMA just directly on YouTube um answering specifically like my YouTube subscriber questions I don't mind doing that at all I really enjoy doing these sorts of things because there's so many questions that I didn't even think were questions that now starting to realize hey wait maybe I can do content on this or that so if anything it helps me just as much as it probably helps you guys aside from that please leave a like down below subscribe to the channel comment Nick is awesome for the algo no don't actually do that um and then I will catch you on the next video cheers