# Adobes New Predictive Agents Are Stunning.... (Adobe AI Agents)

## Метаданные

- **Канал:** TheAIGRID
- **YouTube:** https://www.youtube.com/watch?v=RpE41RcgQdQ
- **Дата:** 20.03.2025
- **Длительность:** 19:03
- **Просмотры:** 11,930
- **Источник:** https://ekstraktznaniy.ru/video/13181

## Описание

00:00 Adobe Agents
00:39 AI Assistant
01:14 Agents Explained
02:22 Audience Agent
03:20 Audience Example
04:21 Journey Agent
05:26 Personalized Journeys
06:25 Experimentation Agent
07:01 Marketing Experiments
08:07 Marriott Example
08:57 Marriott Demo
10:39 Audience Demo
11:38 Journey Creation
12:52 Experimentation Demo
13:42 Brand Concierge
14:19 Concierge Explained
15:36 Concierge Demo
17:47 Real-Time Analytics
18:17 Final Thoughts


Join my AI Academy - https://www.skool.com/postagiprepardness 
🐤 Follow Me on Twitter https://twitter.com/TheAiGrid
🌐 Checkout My website - https://theaigrid.com/


Links From Todays Video:
https://news.adobe.com/news/2025/03/adobe-brings-ai-agents-to-adobe-experience-cloud

Welcome to my channel where i bring you the latest breakthroughs in AI. From deep learning to robotics, i cover it all. My videos offer valuable insights and perspectives that will expand your knowledge and understanding of this rapidly evolving field. Be sure to subscribe and stay u

## Транскрипт

### Adobe Agents []

so Adobe just introduced some exciting new predictive AI agents starting with the AI agent orchestrator check out this Quick Clip first to get a glimpse at how it works and then I'll explain to you a bit more in detail where data BS and ultimately agents support all your marketing productivity and creativity Endeavors now that technology comes to life in Adobe experience platform and all its Associated applications really uning agentic AI to deliver UniFi customer experiences now last year we introduced

### AI Assistant [0:39]

the AI assistant it's a technology that allows you to use natural language uh to seek insides from your customer experience data who forward we are supercharging the AI assistant with agents so spend a few minutes describing what are agents well to start with they are powerful software artifacts that are both intelligent and autonomous you continue to engage with

### Agents Explained [1:14]

them through conversations but they go beyond answering questions they can actually do things for you I mean you have to tell them what you want what are your goals what are your constraints and then they get to work often in the background and they proactively make suggestions filling in gaps and it turns out that adobe experience uh platform applications are a natural fit for such agents so sure enough we are tightly integrated there into all your favorite applications like the realtime CDP Adobe Journey optimizer customer Jour analytics and a duty experience manager now all these capabilities will be surfaced through the AI assistant so thereby you have a uniform interface across the board behind the scenes the AI agent orchestrator will manage all these agents for so maybe let's take a

### Audience Agent [2:22]

look at a few of the agents that are on there the first is the audience agent so as the name suggests this is your ally that it comes to audiences and it is tighty inter oven into real time CDP and why the familiar AI assistant interface you will now be able to create and manage AES so let's take an example of an online cin website and say an audience specialist goal is to increase car vent through CA The Specialist can ask the a agent to find customers with flights Crews or hotel bookings in the next 6 months and then filter the ones that have a high propensity to add C enter so if you see

### Audience Example [3:20]

that the directives are pretty simple uh that the practitioners are providing to the assistant but what happen happens behind the scenes is a lot more complex now the agent Begins by analyzing your stated goals and constraints it reasons about your intentions and then it generates an orchestration plan picking up relevant uh attributes and events from unified profiles it may even build some descriptive and predictive models on the fly to estimate audience sizes and eventually the agent explains the plan to the practitioner seeks at justment and then based on your feedback it can update the plan and then go into action so in effect you as a practitioner are specifying what you want and the agent focuses on the how

### Journey Agent [4:21]

and of course all of this is managed by the agent orchestrator behind the scenes so next up is the journey agent now this is embedded within Adobe Journey Optimizer so just like the audience agent this also accesss your directives in natural language to create and manage Journeys so it can handle you know basic things like hey what are my top performing Journeys or stop on Upson Journeys but it does go further than that so if you did travel and Hospitality you know it's an industry with loyalty tiar like St Silver Platinum and when customers risk losing status Brands had to bring them back into the full so how do you incentivize them to kind of stay on trap that's the goal and the constraint is that you know loyalty programs they run on an annual

### Personalized Journeys [5:26]

cycle so when this problem why these gold and constraints is proposed or stated to the agent it will design a journey to enti certain customers that could you that are off track with relevant offers it will look up the past travel Behavior it'll look up their loyalty status it'll combine that with industry knowledge as well as with band requirements and then it will recommend well and how to nudge customer customers deciding on the right offers the timing as well as the chots now these recommendations with explanations will be presented to the practitioner and they can Define them at trably so I can tell see a pattern here that you are always in the driver's seat and you have an autopilot that you can switch off so now that you built your audiences

### Experimentation Agent [6:25]

and craft it what you think are the perfect Journeys that's awesome but we know that experimentation in marketing is an always on exercise as uh customers change or you know markets evolve you want the ability to play with new ideas and to that end we are building the experimentation agent now the experimentation agent it lets you quickly cycle through ideas deploying the ones that prove effed so

### Marketing Experiments [7:01]

again let's take an example saying only increase the new subscriber engagement you present this to the agent in turn it gathers insights from your customer experience data as well as prior experiments and you'll generate multiple ideas or hypotheses it even predicts results for each hypothesis so let's say one suggestion that the agent makes is to incentivize subscribers with small rewards for competing certain CS you like the expected lift you choose to run the experiment and at the end of which it's going to summarize the results in a way that are pretty easy to comprehend so at that point based on real world validation you can either productize that experiment or you can continue to iterate further so with that let's look at how medat is using agents to enhance their B War guest experiences so as you just saw

### Marriott Example [8:07]

this orchestrator manages several AI powerered agents simplifying tasks across marketing productivity and creativity and for instance if you wanted to Target customers who have upcoming trips and might want additional car services like car rentals the AI is able to take your goal identify the ideal audience create predictive models which is absolutely insane and then present an actionable plan all you'll need to do is approve it and the AI handles the rest next up adobe actually showcased how marott uses these predictive AI agents to encourage business travelers to extend their stats and here's a glimpse of what that looks like now Mar's business Travelers are really as loyal as any in the hospital anist and empowered by new Adobe capabilities they're braking smarter ways to inspire bonvoy business travelers to extend their tricks and how

### Marriott Demo [8:57]

many of you sticking around in Vegas after Summit all right with a couple of deals well let me show you a glimpse of the experience that Barett can deliver I've just finished booking a work T to Las Vegas after booking I receive a notification to extend my say now I'm just thinking business right now so I'll swipe it away but later what have in my confirmation email I noticed that there's an opport Unity for a points bonus if I extend my trip when I tap through I see discounts on local Vegas activities and what is that a discounted helicopter tour I'm going to extend my trip with this activity and now I'm all set for my Vegas work trip now that Marriot upsell experience was delivered to guests at scale leveraging several new Adobe capabilities why don't we check in to see how we put it together I'll start by finding the Right audience to Target for my goal of extended business trips I'll do this using audience a new goal oriented way for practitioners to create and refine audiences in Adobe experience platform I'll start by asking audience agent through AI assistant help me expand my extended state plan with additional audiences it books like audience agent came up with three audiences based on my goal and looking a bit more closely

### Audience Demo [10:39]

luxury Travelers will play really well for this campaign so I'll add that to my plan once I'm on the canvas I can actually simulate engagement across the different channels using machine learning on the Fly and it looks like I have a pretty good opportunity for email promotion I'll definitely be capitalizing on that later last I'll optimize my audience just by focusing on profiles that have a high propensity to convert and with that I just got a pretty sweet upgrade and I didn't even when have to pass by the front desk for it now when my audience is optimized let's sculpt the journey that these business Travelers are on rather than starting from a blank slate I'll just prom AI assistant to create the journey to incentivize business travelers to extend their trip to include leisure

### Journey Creation [11:38]

time now ai assistant is using past jury performance data as a reference to help me come with some basics for my use case it even identified the two audiences that I just optimized I'll indicate further that I need a fomo inducing push notification a personalized confirmation email and discounts on local activities fantastic that saved me a lot of time with just a few short prompts to AI assistant I was able to publish a draft of my journey all the way to the Camas easier than room service okay but we're not done yet we now need to continuously optimize the journey that these business Travelers are on using experiment ation and to do this I'll use experimentation agent now the metric that I'm trying to move is booking extenstions it looks like experimentation agent has already come up with a pretty promising hypothesis for me that promoting discounted excursions instead of a Point's bonus will drive more booking

### Experimentation Demo [12:52]

exceptions using this information I can add an additional treatment to my journey and then base on simulated performance I'll either roll this experience out to everyone or I'll go back and find another hypothesis to test but for now I'm ready to pack my bags and go back to you angel and as you saw marott cleverly uses these AI agents to predict these Travelers interest offering attractive incentives at exactly The Right Time Imagine you were booking a trip to wherever and you might initially ignore suggestions to extend your stay but if you have personalized emails offering bonuses or discounted activities that you personally would enjoy you're probably going to actually go to those events now finally Adobe also introduced the brand conge which is another Innovative predictive AI agent and let's quickly see in action now just

### Brand Concierge [13:42]

as marketing practitioners have the AI assistant your Brand's customers will also soon have a similar technology at their fingertips and we are calling this the Adobe brand coner now we are all familiar with the power of commodity llms at Adobe we are taking this technology a step further brand coner is really the fusion of generative AI with customer profiles and your band's asset portfolio so much like the air assistant

### Concierge Explained [14:19]

this is also conversational it's multimodal it has insights into your customers buying patterns and references and it also knows about your Brand's offerings it knows about you know the inventories of products and other assets so all of this very on our score personalized engagement in decision B no more generic ansers from commodity LX so when my daughter goes online shopping for talks the brand coner can recommend the Fells and styles that match the pants she bought in store a few weeks back to see more there now if my daughter hears this she would want all her favorite pants to have the rank on now or to wa to see thanks so much Angel so many Mar premium properties can offer a personalized quer experience in the lobby of their hotels but that type of experience isn't really scalable across all hotels in their

### Concierge Demo [15:36]

portfolio or is it it's done digitally jump ahead with me to the last day of the conference I've now shifted from business to Leisure mode and actually you glass helped a lot with the bright lights at the end of the conference I received a push notification about a celebrity chef diing experience and can I just say I love that Marriott knows that I'm a foodie it's in my consumer profile when I tap through I enter a multimodal conversational experience that's powered by Adobe brand cierge and will you look at these brand assets there is nothing generic about this experience it looks like the dinner is tonight at Marian's partner cosmop polian Hotel let's get a little bit more information about it can you tell me more about the chef okay this looks bud I have to meet this guy let's book an APN reservation for four tonight anyone want to come with me great well Marriott was able to confirm my reservation instantly by linking me to a booking agent that's links to Adobe Commerce well back at Marriott with brand concierge deployed to over 9,000 properties they need a really simple way to analyze across all of the guest interactions they'll of course do this using Adobe customer Journey analytics new Data Insights agent I'll simply ask AI assistant analyze brand coner requests this is looking across all 9,000 and properties I can even filter down just by business Travelers seems like everyone's really interested in these Chef experiences last you may have noticed this real- time refresh button at the top and yes it does exactly what you were hoping it does when I select this

### Real-Time Analytics [17:47]

all data and visualizations update to show in real time there's no better way to get a pulse on what's happening right now across your entire consumer experience all right well it's time for me to turn in my key card and check out back you Angel fantastic I cre now the Adobe brand consur is basically like your personal shopping assistant blending AI insights your purchase history and detailed brand information it

### Final Thoughts [18:17]

understands all of your style and preferences providing personalized recommendations tailor to pass interactions even from weeks ago and Mar leverages this AI agent uniquely personalized guest EXP experiences such as suggesting the special guest with that celebrity chef I think this is truly interesting because I think Adobe are doing stuff that a lot of these other companies are simply lacking on they're basically building predictive a agents streamlining them into companies and ensuring a lot better customer delivery on many different things that are part of the customer experience and I think this is going to become a really big part of the future you're probably not going to have a lot of that spam marketing anymore using generative AI companies like Adobe are actually making ads and personalized all really effective so if you enjoyed this video don't forget to check out the one later coming about more Adobe a agents cuz it's super intriguing