# Human and AI: Finding Authenticity in Automated Content [#07 Jay Enriquez from RoboNuggets]

## Метаданные

- **Канал:** n8n
- **YouTube:** https://www.youtube.com/watch?v=vdpju5BVxY8
- **Дата:** 14.11.2025
- **Длительность:** 42:59
- **Просмотры:** 1,510

## Описание

In this episode of the n8n podcast, host Dylan interviews Jay Enrique, also known as RoboNuggets, about AI content generation and automation. Jay discusses his journey from TikTok to leading an AI agency, the use of n8n as an orchestrator for AI workflows, and the impact of AI on content creation. They explore the benefits of AI in automating content, the role of human creativity, and the future of AI in various industries.

00:00 Introduction & The Power of AI in Ads
01:07 TikTok Growth & Content Repurposing
01:44 Maximizing Margins with AI
01:56 Welcome to the Podcast
02:17 Jays Content Creation Journey
02:55 Main Use Cases for AI Content Generation
03:45 Using AI for Logo Animation & Quality Content
04:24 AI Agents & Prompt Engineering
05:04 Lowering Barriers with Automation
05:26 AI Agents for Video Generation
05:45 Podcast to Short-Form Content
06:25 B-Roll & Eye Fatigue Solutions
07:14 Who Benefits Most from AI Content Creation?
07:59 Impact on Margins & Workflow
08:34 AI Video Models & Industry Shifts
09:08 Human Creativity vs. AI Generation
09:45 Human-in-the-Loop Workflows
11:02 Mind-Blowing AI Videos & Prompt Engineering
12:47 Tech Stacks & Model Leaderboards
14:16 Measuring ROI & Analytics
15:54 Trends in AI Ads & Testing
17:06 Authenticity in AI Content
18:24 Automation in Social Media Growth
19:07 Instagram & ManyChat Automation
20:32 Transparency & Building Trust
21:08 Advice for AI Content Creators
22:08 Applying Originality & Niche Content
23:03 Building Integrity with Your Audience
25:00 The Value of Transparency in Automation
26:00 AI-Generated Content Fails & Viral Moments
27:00 The Stoicism Lion Video & Niche Tutorials
28:00 Applying Technical Skills to Your Interests
29:00 Creating for Yourself & Your Audience
30:00 Educational, Inspirational, and Entertaining Content
31:00 Jays Personal Content Creation Pipeline
32:00 Cross-Posting & Automation Workflows
35:00 The Importance of Delivering on Promises
36:00 How to Avoid Losing Trust with Your Audience
37:00 The Role of Authenticity in Social Media
38:00 The Future of AI in Content Creation
39:00 Finding Your Niche & Combining Interests
40:00 Final Reflections & Staying Ahead in AI
42:00 Community, Tutorials, and Closing Thanks

#n8n #n8nMasterclassPodcast #podcast #masterclass 
The n8n Masterclass Podcast

## Содержание

### [0:00](https://www.youtube.com/watch?v=vdpju5BVxY8) Introduction & The Power of AI in Ads

The core of it is always going to be how do you make good ads or you can make it faster with AI but always the key is the testing right so if you have a 100 ads uh that you're able to test then that will tell you which one works best and this is where AI really shines — there is a thing around polish versus authenticity right people see these highly polished videos you're like someone's trying to sell me something — it's only in tools like n where you can strictly customize what goes into that caption — Jay Enriquez formerly managed some of the top brands in the world. Now runs Robo Labs and Robo Nuggets, one of the largest AI communities with over 1,300 members. Today he's revealing the secrets behind AIdriven content that actually converts. — I started on Tik Tok with an orange on a stick. Very simple, but it's quite effective. Like I didn't check Instagram for a while and then suddenly I have 60K followers in there now. All by reposting what I have on Tik Tok because a few videos went viral and stuff. So that's sort of a mini hack. Be aware about the latest AI models as much as you reasonably can. I think if you stay on this track as long as possible, then it will pay dividends for you down the line. AI is able to do a lot of the heavy lifting for you. Not just the

### [1:07](https://www.youtube.com/watch?v=vdpju5BVxY8&t=67s) TikTok Growth & Content Repurposing

creation of the image and the content, but also even the posting of it. That margin can go as high as 90% even higher sometimes and the barrier to entry to it is also much lower right. I think because there's a real need people and you know the industry at large will solve this at some future point. The customer is not a and she's your wife. Welcome to the Nadm podcast. I am here with Jay Enriquez aka RoboNuggets. You might be used to seeing his lollipop on a stick through all of his short form content. Jay, it's awesome to have you on the podcast, brother. — Thank you, Dylan. Thanks for having me. — Yeah, man. It's so good to connect with you cuz it's funny cuz I hear your voice and I know you from social media

### [1:44](https://www.youtube.com/watch?v=vdpju5BVxY8&t=104s) Maximizing Margins with AI

that way, but it's funny to see your face and actually go, "Oh, you're the guy who makes all of the amazing video generation content on the social media. " And you got started on Tik Tok. Is that right? — Tik Tok. Exactly. With a

### [1:56](https://www.youtube.com/watch?v=vdpju5BVxY8&t=116s) Welcome to the Podcast

with the orange and a stick pretty much. — And you primarily focus on content generation using initin as an automation platform. Can you talk to me about a couple of the different like primary use cases for AI content generation using initin? — Yeah, absolutely. Because with the stuff that I do on socials, so RoboNuggets is sort of our education platform and

### [2:17](https://www.youtube.com/watch?v=vdpju5BVxY8&t=137s) Jays Content Creation Journey

probably how people most know me across socials. But my day job is I lead an AI agency that specialize in helping mostly brands and content businesses use AI in meaningful ways. Right? And N8N functions as sort of our orchestrator and central point to a lot of the builds that we do. Um so there's primarily a couple of use cases that we do. One is we through AI we're able to generate more content for clients. For example, we uh have this workflow that takes let's say any long- form video like this podcast for example and just clips it into short form content and that way a lot of that is automated.

### [2:55](https://www.youtube.com/watch?v=vdpju5BVxY8&t=175s) Main Use Cases for AI Content Generation

Recently because of the advent of VO3 uh which got popular past few months people have probably seen a lot of the Bigfoot videos and the ASMR AI videos all over Tik Tok and other social platforms. But the way we start to use it now is we're starting to unlock how to use it for brands and products as well. So just recently, I think two maybe a week ago, I made this automation that I published on my YouTube channel as well where if you have a picture of any product that you have, even if it's not a well-known product, you feed that into GPT's image one model, open a image one model, and then use that generated image where your product is placed in the scene to feed it into V3. And the reason why we do it in N8N is because a lot of the prompt engineering which is required in order to achieve like really

### [3:45](https://www.youtube.com/watch?v=vdpju5BVxY8&t=225s) Using AI for Logo Animation & Quality Content

good outputs we actually offload that task into the AI agent node that N8N has. So we have like a system prompt in there that sort of crafts the prompts and then N8N's and then our workflow in N8N processes all our inputs and out comes the uh really good content, really good logo animation and whatever it is that you need. So I'd say it's more around uh automating content for more content and then you have a stream around getting better quality that used to take like to do those kinds of things you need to learn you needed to learn things like after effects or cinema 4D before but now the barrier to entry to them has become much lower thanks to the tools that we have now. So that's most of what we do. So, what you're saying is

### [4:24](https://www.youtube.com/watch?v=vdpju5BVxY8&t=264s) AI Agents & Prompt Engineering

that you have an AI agent inside NADM that knows the right parameters to prompt the video generation AI system to be able to get the output that you want, whether it's some sort of logo generation or crazy apes running through the jungle. And so, it makes it really simple for businesses and other people to be able to use the technology to output what they want. — Correct. — I love it. And we're talking about a couple different use cases. One is, you know, taking podcast long form content, cutting it up into short form content to get a larger distribution network. Another one is around if you maybe are a someone who maybe has funny content but you need better videos to show them off like the apes and uh all their shenanigans going through the jungle.

### [5:04](https://www.youtube.com/watch?v=vdpju5BVxY8&t=304s) Lowering Barriers with Automation

And then the other one it comes down to is if you are making some sort of content and you need B-roll footage, some sort of footage that supports the long form video content that you're making, being able to prompt the system to create that output. So, as the human is talking in the video, you can slam in that B-roll video generation to kind of add to the video. And probably a lot of that's used around to get rid of

### [5:26](https://www.youtube.com/watch?v=vdpju5BVxY8&t=326s) AI Agents for Video Generation

what's called like eye fatigue. Instead of looking at the same image over and over again, you're now slicing and dicing all these different images and cut them up. Is that correct? — Exactly. And actually, I was just watching a couple of YouTube channels recently. Uh not sure if people know Mark Manson, but I watch his video that he released I think yesterday. And

### [5:45](https://www.youtube.com/watch?v=vdpju5BVxY8&t=345s) Podcast to Short-Form Content

at least to a trained eye because I know what V3 outposts look like. I can determine which B-roll are made with V3. Uh and probably people who are watching this uh can somehow identify if they go to this channel or some other YouTube channels as well. And it's really good, right? It's like it doesn't take away from the experience at all. And so creative agencies or people who edit these videos uh as part of the service offering that they do, there's a lot of leverage to be had once they start using AI instead of let's say purchasing stock footage or specific like this is a specific scene that I need for this B-roll. I need to find it. That takes a lot of time. Whereas if you have this NAT workflow where you just describe it

### [6:25](https://www.youtube.com/watch?v=vdpju5BVxY8&t=385s) B-Roll & Eye Fatigue Solutions

the agent prompt engineers everything for you so that you get what you need and then pass it along to V3. That is a much better way of work I would say versus having to uh do it manually from the time before. M um so yeah exactly — and it's interesting with that who is actually who gets the most value are you talking is this content creation agencies that want to be able to make content faster and better or their businesses like who are the primary people that get a lot of value out of this content creation generation systems — right now I would say it's definitely the content creation agencies basically whatever they call themselves if they're offering creatives as a service for people that is where the value is coming from. So for example, before when you when we used to do deal with clients and let's say we have a deal to create um

### [7:14](https://www.youtube.com/watch?v=vdpju5BVxY8&t=434s) Who Benefits Most from AI Content Creation?

let's say 10 social media posts for this month and then we have that retainer to do that for month and we charge them let's say $80 per post. It used to be that you would need an account manager plus a creative designer who would create those images or videos for you and each image or video can roughly take maybe 20 minutes to an hour depending on the complexity. But now because of AI and because of things like V3 and N8N to orchestrate a lot of these automations, you can actually do them in like mere seconds like you can hit a button, walk away and see the output. And uh it costs less than a dollar to create that type of video or image. Um and so the effect of that is the margin that you

### [7:59](https://www.youtube.com/watch?v=vdpju5BVxY8&t=479s) Impact on Margins & Workflow

get when it used to be something like 40 to 60% per engagement would be sort of the average because AI is able to do a lot of the heavy lifting for you. uh not just the creation of the um image and the content but also even the posting of it uh through some of the tools that are available now that margin can go as high as 90% even higher sometimes and the barrier to entry to it is also much lower right so if before like I used to work with um like with unilver was where a lot of my marketing career began and we used to

### [8:34](https://www.youtube.com/watch?v=vdpju5BVxY8&t=514s) AI Video Models & Industry Shifts

work with creative agencies like Ogilv and Macan and all these big guns in the industry. And uh I would think that now because AI is so powerful and automation is so powerful, there exists sort of uh u a niche sort of opportunity for people to get into the space that even people even agencies like Ogillia and Macan are venturing into. But now they're able to do it because um the AI video models are getting there in terms of the composability, the quality, and everything else in between. There seems

### [9:08](https://www.youtube.com/watch?v=vdpju5BVxY8&t=548s) Human Creativity vs. AI Generation

to be there's a couple elements of it, right? There's the AI that will actually write the scripts for you, for example. There's the AI that will create the content for you. But it seems like there's this point of trying to have the human spirit like these uh gorilla videos where we have these gorilla videos that are really funny that are not written by AI. are clearly written by some humans that think that think this is really funny. — So where does the blend of the creativity of the human trying to make a really engaging video come into and then how does that merge with this generation of AI and whether it's video generation script writing and all that.

### [9:45](https://www.youtube.com/watch?v=vdpju5BVxY8&t=585s) Human-in-the-Loop Workflows

— Yeah, absolutely. I can probably speak about it on two levels like one is sort of the broad overview of how we approach it and uh this is I believe quite unique in how we use N8N in this instance because if you're building say usually an operation uh an automation in N8N where it's about um streamlining an operation to have less time less effort usually that's scheduled using like a trigger that is a web hook or either a schedule trigger but a lot of the workflows that we use internally. They function as sort of like mini applications. So you build the workflow and then whenever you need it uh you call on it on demand. And so let's say in your example, if I'm trying to create let's say one of those Bigfoot videos, uh yes, you have this workflow that helps you. You have your AI agent there that helps you operationally. And this is sort of the level two of how we do it. What I usually do is I open it, let's say, and I will trigger and play it up until the AI agent workflow so that I can inspect what the prompts are that outputs that is outputed from that before I send it to V3. Sort of it's sort of like an ondemand service where I inspect the prompts first, check if it's good, and then pass it along. And then some videos we featured, we took advantage of some of the human in the loop nodes that N also has. So that also

### [11:02](https://www.youtube.com/watch?v=vdpju5BVxY8&t=662s) Mind-Blowing AI Videos & Prompt Engineering

allows you to do it on the fly for example in Telegram, WhatsApp and things like that. — Yeah, that's what I was about to talk about was this is a great use case for human and loop where you're you wanted to generate this but you wanted to get to a point where a human can inspect it because if you did have an account manager or somebody reviewing this, you want them to kind of take a look at the script beforehand and see, okay, here's exactly what's happening inside of here. I see what they said, but let's not use this word or that word or this sentence and then swap it out and then send it back through and say, you know, thumbs up on this. Let's go ahead and send this through. And so it's kind of uh being able to have a final human loop check to make sure that the content that you're spending, especially if you're spending money on DO3 credits or anything else, — you want to make sure it's actually producing at the quality and level that you expect. — Exactly. So it's always right now the way to do it is both human and AI assisted. Um humans AI assisted is essentially how the best function works. — Yeah. And then what do you see as the most mindblowing AI generated videos lately? What are the ones that you see that you as someone who's deeply in the space go wow that is awesome? — Ah that's an interesting question. I think it varies. It varies depending on the period. Like I remember before when we first started I was so blown away by Dolly. Like if people remember back in the days I don't know how many months ago Dolly and stable diffusion were the primary image generators. You have to set up like automatic 11-11 or comfy UI which is still present now to do those. But now like with VO3 obviously past few months there's a lot of great content that was previously unavailable because of the audio vis visual lock that V3 has enabled. So I'd say if you asked me a few months ago that would be my answer. But now because my background has been on brand and marketing um I'm really impressed by the amount of creativity

### [12:47](https://www.youtube.com/watch?v=vdpju5BVxY8&t=767s) Tech Stacks & Model Leaderboards

and prompt engineering that goes into creating videos for brands. So for example, if you hop over on Twitter, actually like Twitter is one of the best spaces to get inspired. There's a lot of creators there who are crafting these prompts that are by their nature JSON formats like JavaScript object notation format. So they have like the parameters and attributes in there and that allows them to let's say create an IKEA ad that is going to basically rival what you see on TV commercials. And we feature this a lot on our channels too like that human in the loop component that I uh we talked about earlier. uh we were able to create workflows where let's say I take a picture of whatever product I have let's say this um earpods then you'll be able to place it on the scene and just generate uh high VFX studiograde video coming from that so I'd say if people are interested in how to take most advantage that has the most practical use case right now with AI and uh N8N and video generation those are probably where I'd pay attention to um that Plus, you know, the faceless content is still there. Like the ASMR videos are still pretty good. — Yeah. The uh artist formerly known as Twitter uh has some really good cutting edge content on it. If you look at it, you can see what people are producing. And then part of this value generation, right, is seeing what they as a concept and then like turning those into actual YouTube videos and saying this is actually a really interesting concept. Let me put my own spin on it with what I have and then put it out there so that a lot of more people can see h how did

### [14:16](https://www.youtube.com/watch?v=vdpju5BVxY8&t=856s) Measuring ROI & Analytics

they build that? What did it look like? What are these things looking like? And I think most importantly too is you know what is like the current latest and greatest tech stacks that are people are using like so we have init right uh whether you're using cloud or openai or grock and you have v3 what is what do you think right now is the current standard gold standard for a tech stack for people that want to use image generation automation. — Uh honestly when people watch this on like a month from now it may change. I know — maybe sort of the how to fish component of this is whenever I try to refresh myself on what's the latest and greatest like Twitter is good as sort of a feed but people should really check out like the arena elo leaderboards because that shows you that's basically like a uh I think it's an open source project where um on that website people are served let's say two different images or two different videos and they do blind voting and then they do a score based on um how much votes this model got versus the other. Um so what is that what's the name of that website again? — Arena ELO leaderboards. Um I'm not sure who is the — primary sponsor of that but you can just search arena leaderboards for um AI video models that will come up. Uh basically — I'm not aware of that. Okay cool. — So you can basically — artificialysis. ai AI is the website basically but yeah so and if you look at that the top models are uh V3 is there for sure uh but since a lot of I'd say if people want to learn these kinds of things um V3 would be the best right now for video

### [15:54](https://www.youtube.com/watch?v=vdpju5BVxY8&t=954s) Trends in AI Ads & Testing

as of the time of this recording and for the images like GPT's image one model plus flux context would be uh some of the best I think with video it's tricky because um if you look at the leaderboards um models like Cance are actually on top uh versus VO3, but VO3's audio capabilities is just unique, right? So, it's currently the only one that can do that and so a lot of people still gravitate towards V3 as the top video model just because of that key capability that is not really present anywhere else. — Got it. Yeah, they know about that website. It's cool to see the leaderboards and see what people are doing in terms of real-time competitions and how it's performing and then you kind of see the latest and greatest uh you know Thunderdome style. I wonder too around uh you're talking about the concept of not only making this content for brands and agencies or whether or not you're a creative agency or you're a social media marketing company or anybody else that might use this. What are the analytics that you use to report that this thing is effective? Do you simply count the videos and the output? Do you try to track views and metrics or what do you what do you use to quantify the ROI generated for a company for the content that's being generated?

### [17:06](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1026s) Authenticity in AI Content

— It honestly depends on the client. Um, but I'd say sort of the gold standard with marketing and digital marketing in general is you want to be able to tell the client what their rorowass is, like what their return on ad spend is because that clearly says that, okay, I invested $100 and I was able to get, let's say, $200 of uh, revenue back. Uh, and then they can triangulate that to how much profit they actually got from that sale, right? Um, and that's the closest that you can get to equating how much you spent and if it actually gave you a net positive on your money, like on your return versus that. Um, I'd say that differs because sometimes like smaller clients, they just want to fill in their socials with uh content uh and that's uh mostly good enough for them. Um, sometimes it's an end-to-end process where not only is it the creatives we have to worry about, but also the social media management piece and um the creation of ads, the tracking via the pixel, things like that. Uh, which is more end to end. But I would say if there was one metric, it it still is I would say the return on ad spend uh that is most important for businesses to understand. — Yeah. So you're talking about level one, you need a social media presence. So how

### [18:24](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1104s) Automation in Social Media Growth

do you do that? So one, you can take a podcast, chop it up in loan form, uh, and turn that into short form, spread that across the internet, and now you have some sort of at least presence online. So step one, getting presence. Step two, once you have the presence, now you're trying to say, how do I get my rorowaz ads, which is return on the ad spend, and be able to track back, okay, how many people are coming in, whether it's from organic social media or which much more trackable. It sounds like you're making AI ads, for lack of a better term, that are generated and then you can type that back and say, "Okay, if we build this AI generated ad, is this are people clicking through? What are the click-through rates? " And then if so, you can always do the backend data crunching on the funnelytics of what's going on inside of there. Are you can you talk to me a little bit about is there any unique things or things you do

### [19:07](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1147s) Instagram & ManyChat Automation

around AI ads um that uh that you see as a common trend — when it comes to AI ads honestly I think we are getting there but we are not yet there right u and the reason why is like if you think about the video generation and image generation capabilities a lot of the problems have been solved like previously we used to have problems around literally like the count of fingers that people have when we're generating with AI. So that's obviously uh a no and a huge tell. And then text as well wasn't adherent, but those have been mostly fixed. Like if you try two times, three times um to generate an image, that usually fixes it. But there's still some ways to go, right? So there's no like the length of the video is still quite short like 8 seconds for V3 is a bit of a problem and the unavailability like the audio visual luck uh is not yet there. like if I want uh a UGC user generated content influencer type uh to say some specific line sometimes we don't it appears as um not as good as uh what we want it to be and then it starts to become a bit jumbled that said I think because there's a real need people and you know the industry at large will solve this at some future point maybe when people watch this in the future that it has already been solved um but I'd say when it comes to when it comes to creating AI ads, the core of it is

### [20:32](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1232s) Transparency & Building Trust

always going to be how do you make good ads, right? So there's no difference. The only difference is you can make it better, faster with AI, but if you think about how to make good ads, it's always about thinking about the consumer first, right? So with a lot of um social media now and the way that social media is one mostly I'd see that a lot of people are gearing towards UGC like user generated content like before if on Facebook on meta if you buy meta ads and you have like a really nice looking creative there with a lot of V effects and a lot of um you know time

### [21:08](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1268s) Advice for AI Content Creators

put in there. Sometimes even like uh like I see sometimes ads that are literally screenshots of like an iPhone notes app and those sometimes work well. Um but always the key is the testing, right? So if you have a 100 ads uh that you're able to test, then that will tell you which one works best and this is where AI really shines. Like I saw I was talking to the founder of Arcads uh Roma and he did a podcast with Greg Eisenberg recently and I was remarking to him that I really like their example around they had this client um that is basically promoting a learning app and they were running like hundreds of image ads in there that are all created with AI. Um, and what that allows them to do is even if some of the image ads are lower quality, they're actually able to just zero in on which ads work best and just use that. That wasn't possible before. Like the amount of ads to the amount of effort to create a 100 ads um is clearly not accessible for most people and will

### [22:08](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1328s) Applying Originality & Niche Content

take a lot of investment to do. So I'd say testing plus you know the the continuous improvement of these models which are bound to happen hopefully would be the two huge unlocks but the core of it is still you know if you are asking what what would be the best way to create ads is always just about you know uh thinking about the consumer thinking about proper testing and looking at the data which has been true before and it will still be probably true a few years from now. So you're saying that the the real obstacles right now are around the ability to make longer form content with these videos and one of the biggest issues is really keeping the same state. If I ask for a gorilla video then gorillas might look different every 8 seconds and so therefore it kind of breaks the continuity of the video. So that's one of the elements. Uh the other thing that we're talking about really on the opportunity side of things is about being able to have a plethora of use cases to test on. So, right, so if you

### [23:03](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1383s) Building Integrity with Your Audience

want to make a 100 different ads, then you can really use this to quickly generate them, run them, AB test them, and figure out what are the outliers that are top performing in this category — and being able to create those. And it doesn't necessarily need to be perfect because we know there is a thing around polish versus authenticity, right? People see these highly polished videos, beautiful things, you're like, someone's trying to sell me something and like you jump backwards. — I started on Tik Tok with an orange and a stick. I think authenticity, — it works. — It works, man. It the thing is it's about value and people sometimes have this I think previously when you see a highly polished video you would think it would be high value and you realize a lot of those things are just you know hi welcome to the wonderful land of this and you're like oh and you start to tune out versus you know somebody jumps in the camera like oh my god you got to look at this thing it's incredibly valuable right that authenticity where you feel that person come through on the other side of it I think we're trying to get there with AI generatedness which is why I think the gorilla videos are so interesting is that yes, we know that they're AI generated, but we can tell that there's almost a soul behind that. Now, it might be a slightly disturbed soul, but you feel like, okay, this is some real business going on inside of here. And so, I think my question around this is, are you in terms of pulling like UGC, userenerated content, um if you're pulling that content out, uh are you looking at possibly top performing UGC's and then pairing them up to possibly brand ads and saying, "Okay, this is what some top performing UGC's are. " and then here are some possible brand ads that we could make based upon top performers. Is that the way you might be ideating on this type of stuff or how are you trying to pull in the like the authenticity from content creators and bring this into an AI video generated landscape? — I'd say the core by brand ads I'm assuming you're referring to like some of those more polished ads that are usually uh that we were just talking about. Would that be what you were mentioning? I'm think anything to really drive people to click through whether it's a rorowaz or whether creating presence on social media just something

### [25:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1500s) The Value of Transparency in Automation

to say how do we make what is how do we take the soul of humanity of what's really working with content creators and are you leveraging any of that whether it you have script writers writing this or you pulling what's working online and trying to say okay this is what's working online and then bringing this over into the video landscape I'm just trying to figure out are you is there any way that you're trying to leverage that from an automation perspective — right yeah I mean there's definitely ways I would say it differs, right? If you are trying to optimize for an ad and you have something that you want to promote, let's say via meta ads, like the key is always testing. Like it almost sometimes doesn't matter unless you're a big brand who's obviously very concerned with like you have already like a huge base that there is something to lose. But if you like you're a new aspirant, um usually the more ads that you run the better because then you'll be able to pinpoint which one works. Um, and if it's like a sort of a robotic non-human voice that works, then there's sort of a business decision to be made whether to continue running

### [26:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1560s) AI-Generated Content Fails & Viral Moments

with that uh because it works or do we go to the second option which sounds more human. So, I'd say that's the human component. The social media aspect though like if you are a content creator yourself like a content business um like me for example the reason why I haven't used um like a lot of creators use hey genen for their likeness and uh a lot of their content where it's sort of their AI avatar talking um because I think it's not yet there right outside of the AI space I am unable to find maybe there is already I'm unable to find people who use their AI avatars for their content because it's still visible that it's not uh an actual person and so that humanness is trip right. Uh you can power a lot of your content with AI for sure like the script writing. So for example I have this GPT like a simple GPT setup where it helps me when I ramble it organize it into a script and I read that and I sort of um obviously cross check and fact check that. Um but it's still me. It's my thoughts but I

### [27:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1620s) The Stoicism Lion Video & Niche Tutorials

just have this sort of intern this AI assistant that helps me write the script uh more cleanly. Right. Um, so it's always together. It's always the human and the AI. Um, and so it really varies depending on what you're trying to do because with socials and content creation, if you're trying to become a content creator yourself, that factor of authenticity and just being true is much appreciated anyway and it and it's what works, right? So gone are the days where like the polished YouTube videos are what is working. for sure it's still working on some aspects like I don't have all visibility but at least from what I can see especially on Tik Tok and uh even on YouTube sometimes um people sometimes just do um quick um recordings over like a loom video sort of uh and that's how people progress and yeah like at the center of it like N8N because N8N is so flexible like you can a lot of the stuff that I have just talked about all of those can be orchestrated in N8N

### [28:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1680s) Applying Technical Skills to Your Interests

um like you don't have to jump between tabs and use different um models um through their specific websites in order to do these and uh and would be sort of the centerpiece to it all I'd say. — Yeah. So the three buckets educational, inspirational, entertainment, those are the three buckets of value generation. Now the thing is when you're creating that value generation, that's why showing a lot of YouTube videos and tutorials is valuable. But then there's also the humorous whatever Mr. Beast videos that are just pure entertainment that you're getting something or inspirational. you know, I lost 100 lbs in 100 days. Watch me on my journey. You can, too. So, these are the three different types of values. And what you're saying here, which I think is interesting, is, you know, yours is, I'd say a lot of it is around educational, right? You're learning complex things around in things you can do with video generations and you're producing videos with it. When you talk about making your own personal workflows, right? So, you have a ramble assistant that helps you figure out if you're rambling or not and organizing your thoughts. Are there any things that you do in your own content

### [29:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1740s) Creating for Yourself & Your Audience

creation pipeline? Whether it's ideation, organization, production for content that you're using NAN for or AI agents for to be able to kind of streamline the process for you to make content. — Yeah, absolutely. Um, so I can give one clear example. So I mentioned I started on Tik Tok, right? So whenever I post videos there, I edit it on the Tik Tok app. Um, and for quite a while I didn't really have any presence on like Instagram or shreds. And so what I did and now the sort of the updated version of that any personal workflow that I have is you have a simple workflow. started as a simple workflow where you get the Tik Tok videos from Tik Tok and then you crossost it to Instagram to threads and wherever uh using N8N as the orchestrator um and the automation tool and then uh potato is what we use for autopublishing them. What I've done recently is because N8N is so flexible, you can actually customize it so that in Instagram, it adds sort of a top line

### [30:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1800s) Educational, Inspirational, and Entertaining Content

there where it says uh comment keyword in order to get this resource. And the reason why is because ManyHat, which is probably a lot of people know, ManyHat is this tool that allows uh Instagram DM automation. And Instagram, a lot of creators know that um if people comment on your videos, there's a higher likelihood that it will get served to more people. Like the algorithm loves it. So operationally, that's how we do it. And then I just have my sort of AI agent via many chat um reply to people whenever they comment the keyword for that specific video. But the only way by which we were able to do that where it's custom because there's a lot of auto poster tools that are sort of SAS companies as well, right? But it's only in tools like any where you can strictly customize what goes into that caption. And even that keyword is dynamic, right? Because obviously it will change per video. Uh I just have like a Google sheet hooked up wherever where whenever I upload a video, I just put in the keyword there and then it gets that

### [31:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1860s) Jays Personal Content Creation Pipeline

keyword for that video uh for Instagram. So that's one of the ways very simple but it's quite effective. like I didn't check Instagram for a while and then suddenly I have like 60k I think I have 70 plusk followers in there now all by reposting what I have on Tik Tok um because a few videos went viral and stuff. So that's sort of a mini hack I would say and one of the ones that I use the most. Well, and that's a really good use case, too, of what you're talking about is you make a high-quality educational video on TikTok, you automatically repurpose it, repost it across other channels. You're not even paying attention to it. And then many chats, as some we know what it is, but just anybody else that doesn't know what it is. It's essentially a no code version where you can essentially automate your DMs and engagements on Instagram. Uh you can also do it, I think, on Facebook as well. But with many chats, what it does is a lot of people say, "Hey, comment the word potato down below. " And then what happens if they comment the word potato, what that does for the person that is creating the social media

### [32:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=1920s) Cross-Posting & Automation Workflows

content is you're getting more engagement. And so the algorithm, you're hacking the algorithm in Instagram to say, "Wow, 100,000 people have typed the word potato. This is obviously a high quality video. We should serve more of that. " And so you're more or less creating a lead magnet on the front end, but you're automating that process and you're not even getting inside of Instagram because you've hooked up the many tabs automation to a Google sheet to an end automation and now you're driving, you know, this content that you if you didn't have that automation placed, you would maybe not have 60,000 subscribers on Instagram. So you're not spreading the word. So it's a really cool use case for leveraging that out. And I'm a really big fan also of like if you try out the automation like in my Instagram channel, you'll see that it's very clear that it's my AI agent that is sending you the um resource just to be because this is one of the things that I think Tik Tok has done well as well. Uh like being very clear that it's AI generated for example like this one is clearly an automation and I think we shouldn't shy away from that right like people know if it's automated. It's not really me replying to them, but just to make it more direct, I say that, "Hey, this is Jay's agent. Uh, thanks for commenting. " Things like that. So, that's how I set it up just for better transparency. — Yeah. And that's the thing, at the end of the day, people really just want to know. They're not trying to be fooled. They don't want to be fooled. And then if you have this fooled effect, like, uh, but if you're like, "Hey, this is an AI agent calling you or texting you or DMing you. I'm here to give you the value that you want. " People want it because at the end of the day, they don't want to be tricked and they want the value that they want quickly. So, if you comment the word and they never get it and you keep doing that, they're going to you're going to lose trust. And then if you try to trick them as your uh and you're not really the human behind the wheel, then they're going to get mad. But if you just give them what they want right away, they're like, "Oh, this is great. I'm getting value from the thing. " So, there's a good thing about using auto automation in an authentic way to be able to deliver value quickly for the people that want to engage with the content that you make. — Exactly. One of my favorite quotes is by uh David Duggilvi who's one of the founding fathers of advertising. He said something like the customer is not a She's your wife. Something like that. And that basically means that if you don't want if whatever thing that you're putting out is something that you don't want to serve to your close friends and family, then don't release it because every customer that you're trying to communicate can see through it. Um people people are real and people are um able to discern that, right? So if you treat your audience with respect and you know provide as much transparency as you reasonably can then it will pay dividends down the line. 100%. Yeah. David Goldie is one of those master original OGs in the space of advertisement. And it's a really good point because — there is a thing that people talk about clickbait and the thing with clickbait is that you can do clickbait as much as you want as long as you deliver on the actual clickbaitiness. So if you say you know this is how you can you know get leads in your business. I'm going to give you the step by step and you actually deliver it. Amazing. or I'm a

### [35:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=2100s) The Importance of Delivering on Promises

you know, a whole master class in AI video generation using it in you actually deliver it. Amazing. It's just if every time I go to your video and I know this guy's going to have a clickbay thing and I know if I comment down below I'm never going to get the thing back. You start teaching and training your audience that you don't do what you say. Yeah. You start sewing distrust all across your content and that's not — you know it might work in the short term but it's very shortsighted. So what are some of those warning things that you've seen people do like inside this space like okay this is a way to lose trust but gain trust like letting them know that there's an AI agent. Are there any other uh advice that you would give to people that want to automate with AI agents and video generation for social media content? — Yeah. Uh well we touch on the main points like one is transparency as much as possible. Uh and then the second one is like exactly not doing for example I sometimes see creators who try to do the comment this keyword and then you'll get

### [36:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=2160s) How to Avoid Losing Trust with Your Audience

the resource over at uh Twitter or Tik Tok. uh but since I don't think many chat has that direct integration with that yet then it is not really applicable at scale like you can probably comment there and the person will automatically send it or I may be wrong maybe there's uh technology out there that uh is already able to do that but as a principle I think just you know whatever you promise is what you should deliver um and also the going back to the authenticity point like sometimes with the AI videos even um I sometimes see videos that perform well where the sort of subject is this is my failed attempt at my AIS ASMR video and that got like millions of views. Um so that's like a niche in itself, right? So um that would be probably something to think about. Uh I would say that because a lot of our tutorials like one time one of our most popular tutorials is like uh automating and creating content for YouTube for like the stoicism niche and because I

### [37:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=2220s) The Role of Authenticity in Social Media

didn't realize that would get so popular but it got a lot of views. I think it's like 400,000 views at this point. Um one of the knock-on effects of that is if you just search for uh the stoicism lion video on YouTube, there's a lot of videos already doing that. Um, and so whenever you learn about these new tools and new things, always apply your originality to it, right? So maybe it's like a uh catering to a different language. Uh, so I'm Filipino, so I'll see a lot of teahalog based AI videos as well. Um, one is like catering to a whole different niche. Um, but I think what's important is to take the technical skills that you learn and apply it to something that you're interested in so that you're an audience of one at the very least. So, um, if you create like an automation for, let's say, a sleep podcast, let's say, like it should be something that if it runs in the background and you just approve it, um, you should be able to be the first customer who actually listens to that

### [38:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=2280s) The Future of AI in Content Creation

podcast, let's say. Um, but yeah, I'd say broadly that's some of the principles that people should follow. — 100%. And when you look at that, there's a couple of elements I think are good. One, you had that is Matsui, I think it was Matsui Zi, the video that you were showing. It was the motivational v video series. I used to watch a bunch of those back in the day. Uh, cuz I'm really into stoicism, the philosophy, and all that jazz conversation for another time. But I saw that I was like, "Wow, he's able to generate that. " So, I did watch your lion video on that topic, and it was really neat because I there is value in that. And I think part of it is trying to figure out how do you put your own personality or your own interest or your own appeal on a model that works because that is you're teaching a framework for video generation, script generation. How do I take this and bring the essence of me into it? How do I deliver uh what I say I'm going to deliver in the clickbay title? If you do that, how do I deliver on the back end? If I say put something in, I'm going to give you x y and z so that you keep the promises you make. you can build integrity with your audience and then you make things that are enjoyable that you know if it is your wife or if

### [39:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=2340s) Finding Your Niche & Combining Interests

it's you on the other side of that you know is this something that I would enjoy and if you're making it for yourself and you're enjoying it and you catch yourself watching them then the chances are there's a lot of value there. — Exactly. — Yeah. I love it Jay. It's been awesome to have you on the podcast brother. I really appreciate this. Is there anything else you'd like to let the audience know about before you tell them how to get a hold of you? — No, I think that's pretty much it. I think the only thing is like we are in exciting times like we were talking about that video that I had that was I believe maybe 3 4 months ago and back then that technology was is so different already versus how it is now. So I think we have not yet reached the peak of what would be possible because there's so many people working on this space and uh just stay tuned for what's uh what what's happening like be aware about the latest AI models as much as you reasonably can. I think if you stay on this track as long as possible then it will pay dividends for

### [40:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=2400s) Final Reflections & Staying Ahead in AI

you down the line. Um, and also have a think around like AI automation agencies like streamlining operations or even the track we're on, which is sort of the creative aspect. Those are not the only two tracks, right? Um, there are a lot of services that are billiondoll markets right now. Uh, regarding, I don't know, recruiting or real estate. There's probably a lot of very specific use cases there where AI can come in and assist with the current workflows, the current um I guess way of working. And if you plug in AI, plug in any what would that look like? And then that can reasonably uh I guess bring down your uh raise up your margins, bring down your costs and uh just make it more accessible for the normal folk instead of like the bigger groups that have the manpower and resource to help out uh businesses in that realm. So yeah, have a think on what's true to you. — I love it. Yeah. And what it makes me think about is almost like having a finding your niche in the area that you are interested in but also kind of adding in these lessons learned. So for example a stoic video to help motivate real estate you know creative people in their industry to say hey this is specifically dedicated to stoic philosophy in the real estate space just for you. or you're leveraging and pulling the things that you're interested in and then putting it in a unique category because the chances are there's probably not a lot of those lions for real estate videos that are out there. Uh maybe there is and maybe there will be. Yeah. But that's an interesting use case of going this is interesting. How do I eeky guy put these things together in a unique space that is unseen. Uh that is something that brings me personal joy and adds value to the audience that I'm seeking. — Yeah. — Cool. — Exactly. Right. — Yeah. And Jay, how do people find you? Uh just the usual like if you type in robo nuggets everywhere you'll probably find us. Um YouTube is mainly where we're at. We have a lot of tutorials there and lessons as well. Um we obviously are present in school. We have

### [42:00](https://www.youtube.com/watch?v=vdpju5BVxY8&t=2520s) Community, Tutorials, and Closing Thanks

a free network now which uh basically where we share a lot of our workflows. But the paid community the community that we run the robonogus community that's sort of our education program in ARM uh where we basically teach a lot of AI practitioners. I think we have several hundred members now across the globe. They're basically all AI practitioners creating with AI. Um so that's a good community to be in uh and where we share everything basically. Uh but yeah, just [clears throat] look for RoboNuggets and then you'll be able to find me find us as well. — Jay, it's been an honor and pleasure my friend. Much love and I will see you on the other side. — Thanks Dylan. — See you. Bye now. — Bye. —

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*Источник: https://ekstraktznaniy.ru/video/15191*