# The 4 RAREST skills on earth that make BILLIONAIRES... ## Метаданные - **Канал:** Alex Hormozi - **YouTube:** https://www.youtube.com/watch?v=SbZFTPJ9KZU - **Дата:** 13.12.2021 - **Длительность:** 9:43 - **Просмотры:** 105,465 ## Описание Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta166 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta166 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025. ## Содержание ### [0:00](https://www.youtube.com/watch?v=SbZFTPJ9KZU) Intro In this video, I'm going to walk you through the four scarcest, highest value skills that exist on Earth. It is the cornerstone upon which every single top 100 or even top 50 billionaire has built their wealth. Before I dive in, just as a heads up, if you're new to the channel, my name is Alex Shamoszi. I own acquisition. com. It's a portfolio of companies that is about $85 million a year. All right? The reason I make this channel is a lot of people are broke and I don't want you to be one of them. Let's dive in. Before we get into each of the four skills, all right, an important distinction I need to make here is that when I am saying these are the scarcest skills, it is because of two major things. One is that the assumption is that we are doing these skills at maximal scale. All right, number one. And number two is that these are not binary skills. It's not I have it or I don't have it, but it's to what extent do I have it or to what degree do I have it? How masterful am I in this skill? And so these are the four skills that exist. and you will see a clear corlary between the four ways to create leverage. So the first and easiest one ### [1:00](https://www.youtube.com/watch?v=SbZFTPJ9KZU&t=60s) Raise and multiply money for everyone to understand and that's why I'm going to start with it is the ability to raise and multiply money which means you have the skill of getting money from other people and you can allocate that money in a way that it multiplies at a higher rate than anything else. Right? If you have that skill, you can create endless unlimited fortunes and again at scale which means you can get lots of money and you have and you can handle mass massive sums of money and you can multiply it because of how good you are at the skill. So that is scarcest high value skill number one. These are not in order. These are just the top four. Any of these four if you have them can build you to a billion dollars plus. Number two ### [1:45](https://www.youtube.com/watch?v=SbZFTPJ9KZU&t=105s) Capture and multiply attention is the ability to capture and multiply attention. All right? And so think about a Joe Rogan for example, right? He's able to build this empire that he has because he's able to capture attention and multiply attention which is a function of media. Mark Zuckerberg, he was able to capture attention, get people to look at his app and then tell their friends, multiply attention. And so the ability to capture and multiply attention is the second scarce and high value skill that exists. So right now if you're not making the money that you want to make or you were poor it's because you are usually not allocating your time to the highest value scarcest skills that exists and often times these skills are not skills that can be taught but they are learned which is a quote that I got from Navar Rava which I like a lot and often times you'll note that it's not just one component of this. It's not just being able to raise money. It's being able to also allocate it and multiply it. It's not being able to just capture attention. You have to be able to use that attention to then multiply the attention on its own organically at no incremental cost. That's the key point is that you have to be able to multiply it at no incremental cost to you. That's how you get unlimited leverage. Number three, and this is one that a lot of ### [3:00](https://www.youtube.com/watch?v=SbZFTPJ9KZU&t=180s) Return time to others people are going to trip up, so I'm gonna I'm probably say this a couple different ways. the ability to return time to other people at no incremental cost to yourself at scale. So for example, if I can save everyone on planet earth 10 minutes every day, I will be a billionaire. Think about that. And so the way to deconstruct that is to think what is something that lots of people spend time on. Is there a way that I can automate this? And again, zero incremental cost, which means this is often going to be some sort of technology or software solution. No incremental cost to me, which means that if I build this thing one time, I can save everyone time forever. That is a way to build a fortune. billions and billions of dollars of wealth. That is scarce highv value skill number three. So you can return time to other people. You can decrease the effort of sacrifice that they experience in their lives that they do not want to experience and because it's at no incremental cost you can sell that thing to everyone because everyone will pay something for their time. Now the amount maybe may you know widely vary but if it cost you almost nothing you can capture an entire marketplace by giving them time back. What did Google do? Gave everyone time back. Now they obviously multi they adver they monetized through advertising but everyone was looking for something. Normally it would take longer to look for something and then they consolidated in one place. They saved everyone time. The fourth high value scarcest skill on ### [4:35](https://www.youtube.com/watch?v=SbZFTPJ9KZU&t=275s) Influence others planet earth is to be able to influence the behavior of others at mass scale at no incremental cost to you. So you look at someone like Jesus or any prophet. I'm not saying he's a prophet. That's not my point here. My point is if you look at the mass leaders, probably shouldn't even brought it up otherwise people get triggered. Point is that there are people who have walked this earth. Thomas Jefferson, you know what I mean? People who have had massive influence over other people and their subsequent behaviors they take as a result. And so this is the ability to change people's minds. If you can help people change their beliefs and change their thoughts, you will change the way they behave. Which is why when people come to a new faith, all of a sudden you see this massive change in behavior. It's because the operating system and the lenses through which they see the world, the perspectives that they weigh their judgments using have shifted. And so if you change the decision-making calculus, you change all of the downstream behaviors that happen as a result. And if you can do this in concert at scale, you can a change the world, but b you can also make a ton of money. If you look at the best persuaders of our era, they're ones who for them, I would argue aggregated power because some people at a certain point you run out of needs for money. You start looking for power. And so if you have the ability to massively influence other people at scale at no incremental cost to you, you have the fourth scarce high value ROI skill that exists. So right now, Mosie Nation, what it do? If you're looking for ways to increase your wealth, you can see that all four of these things were are correlary to the four types of leverage that exist. ### [6:30](https://www.youtube.com/watch?v=SbZFTPJ9KZU&t=390s) Leverage These are how fortunes are created. Leverage number one is on labor and actions on on behalf of other people towards your goals. So other people do stuff for you. That was the fourth one. The one I just mentioned. All right, that's around labor, work, and basically actions other people take. When I talked about money multiplying, right, that is leverage using capital. So the ability to maximally raise and multiply capital at scale is a ### [7:00](https://www.youtube.com/watch?v=SbZFTPJ9KZU&t=420s) Time high value skill. The third is being able to give people their time back. What we're talking about and this is a good friend of mine who's a technologist. He says all technology automates luxury. And luxury is typically a function of convenience, effort, and sacrifice. And so we look at the places where people spend time and spend effort and sacrifice and we return it back to them at no incremental cost. That is how you create scale using technology. All right. And the key resource we're giving people back is ### [7:30](https://www.youtube.com/watch?v=SbZFTPJ9KZU&t=450s) Media time. And then the fourth and final one is media. All right. And so using media and being able to multiply uh media via the capturing and multiplication of attention because ultimately media is just the substrate through which impressions are conveyed to other people. Signals that they are interpreting through their senses. The idea is how can we capture as many senses as we can and then get those senses to get other people plugged into our thing and then in so doing it will compound. And so one of the key notes to note about each of these four things that I just mentioned is that each of these skills compound. They are not multiplicative. They are not additive. They are not incremental. They are compounding. Which means they are exponential in nature. A lot of people say it's an exponential growth. They don't even know what exponential means. But it means that it multiplies unto itself and then each time it multiplies itself bigger upon itself. Not just like we 2x every year but it would have to be when we incrementally go 10% 10%. Growth that is where is compounding. And each of these in the form of labor people or influence people tell other people. People tell other people they do the thing for you and it compounds with capital. The money that you multiply gets you more money which you then multiply. It compounds the time. You save people more time which then gets you more people to save time for and it compounds with attention. You capture the attention. You multiply the attention because those people tell other people and then the attention comes back. And so each of these are quadratic in nature in terms of the skills and those my friends are where you focus your time if you want to create a fortune. And so you can look at your skill set right now and say which of these skills do I lack or which of these four buckets do am I currently at least working somewhat directionally towards and then we can again think this is not a binary checklist if I have the skill or I do not have the skill but to what degree to what extent am I a master of this thing and so lots of love Mosy Nation keep being awesome. I make this uh channel because a lot of people broke and I don't want you to be one of them. I think I said this earlier, but if I didn't, my name's Alex Ramosi. I own acquisition. com. You know, all the dollars, things like that. And I'll see you guys next video. --- *Источник: https://ekstraktznaniy.ru/video/16587*