# $100M CEO: "How to make the HARD decisions that change your life" ## Метаданные - **Канал:** Alex Hormozi - **YouTube:** https://www.youtube.com/watch?v=7YMjZgr7sHM - **Дата:** 10.12.2021 - **Длительность:** 9:26 - **Просмотры:** 48,432 ## Описание Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta165 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta165 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025. ## Содержание ### [0:00](https://www.youtube.com/watch?v=7YMjZgr7sHM) Intro In the past nine months, I've had to make a number of decisions that had a nine figure ramification on my personal net worth. And what I want to walk you through is the actual decision-making framework or process that I use to create those. And so, if you're new to the channel, my name's Ashamosi. I own acquisition. com. It's a portfolio of companies that does about $85 million a year. All right? I make these videos because a lot of people are broke and I don't want you to be one of them. All right? So, one of ### [0:23](https://www.youtube.com/watch?v=7YMjZgr7sHM&t=23s) Decisions the important I mean, the most important things that we have in our lives are our decisions, right? And one of the things that I live by is that we're one decision away from changing our life forever, right? You're one decision away from drinking and getting killed in a car accident. You're one decision away from, you know, cheating on your spouse and destroying your marriage. You know, you're one terrible comment away from destroying your child, right? And you're also one decision away from destroying your business if you so chose. So decisions are the wellspring of life or at least the the train track uh splits uh of where we're going to end up. All right. Learning to make the decisions is an important concept. But believe it or not, for this video, what I want to focus on is actually the environment under which to make the decision. During this process, one of the things that was very frustrating for me. Um, and this decision took me about uh 12 months to make. And uh I'll make I'll explain what the decision was in another video in the future, but it's safe to say like it was a hugely impactful decision in my life financially and otherwise. One of the difficulties that I was having is that the information that I had was not changing. And yet my decision of which way to go continued to falter. All right? So I kept pingponging back and forth and back and forth. And so I was like, it's not my decision-m process, right? And the data that I have to make this decision is unchanging. And yet at different days I would have different outcomes, which to me is big red flag danger alert in terms of like the um a leading indicator of a bad decision. Mind you, as a quick caveat to this, this is not how you need to make all the decisions in your life. I would say that you should find and use this process for the most important decisions you make in your life. Who are you going to marry? Where live? What are you going to work on? Right? like those are the decisions, you know, are we going to make this big strategic change in our business? Those are big irreversible decisions. And that's the key for me is that if a decision is irreversible, and has downstream consequences, then those are the ones that I take more time to analyze. All right. Now, here's the the piece that I was missing in my equation for making these decisions, which I want to share with you. All right. One of the key pieces of how we decide is the brain chemistry that is going on. So, whether you have lots of dopamine, lots of serotonin that is circling around in your brain will ultimately affect how you make decisions. Believe it or not, we are 100% emotional decision makers. The thing is what we want to do is control the extent to which the emotions control our decisions. All right, that's the key point here. If you don't acknowledge that emotions weigh into all of your decisions, even your quote rational ones, you are lost. All right, what you can do is first identify when you are feeling emotional. And a lot of guys feel like this. This is like a foofu term. If you're angry, it's emotional. If you're insecure, that's emotional. Like there are other emotions beside being a pansy. If you have emotions, it decreases the speed with which you make decisions. And mistakes love a rush decision. You can say it with me. Mistakes love a rush decision. It's one of the credos that Leila and I live by. The environment under which we make this decision is important. Now, we have to acknowledge the biases that we have. Here's where emotions get even worse. You have two biases that you have to fight against. One is confirmation bias which is your emotional soup in your brain is going to say this is what I want because this is how I feel safe. Then your logical brain will search out reasons or data to support that thing. Right? It's like making an argument to yourself. The problem is you may change your argument but it's not going to change reality which means that the decision can be good or bad based on the soup that we started as the predisposition towards how we were going to gather data. The second is conviction bias, which is how convicted am I in this thing or this decision? The more you believe in it or the more you want the positive outcome to occur, the more you will purposefully blind yourself because you want to save your ego and how you feel about yourself because you it makes you feel good to think about this positive outcome, but it does not affect the percentage likelihood that it actually occurs in the real world. Which is why you see other people because you can be rational about others. You see other people make these terrible decisions and you think to yourself, why on God's earth would they make those decisions when in reality that person is you and it's other people who are looking at you. This is how I have learned to help mitigate or decrease the emotional impact or the impact that my emotions have on my decision-making process so that I can at least be as rational as I can possibly be and operate from the stance that will benefit myself in the highest degree in the long run. So here's what it is. ### [4:55](https://www.youtube.com/watch?v=7YMjZgr7sHM&t=295s) Sleep Number one is that I make sure that I am well rested when I make the decision. So if I didn't have like a really good night's sleep, like everybody knows like there's like normal sleep, there's bad sleep, there's like decent sleep, but I'm talking like you wake up like a newborn child. I recognize those days and I joke with about it cuz I'm like, man, I slept like a cherub last night. Like if you've got so many big decisions, I'm like, let's make them now cuz I feel completely clear. All right, so number one, very good sleep. Number two, and this may sound [ __ ] obvious, but people don't do this. All right, number two is to be ### [5:28](https://www.youtube.com/watch?v=7YMjZgr7sHM&t=328s) Well fed wellfed. All right, when we are wellfed, our serotonin levels, our dopamine levels, etc., all get elevated in our body. All right, like you feel better after you eat. And here's a fun one for you. Your body interprets stress, both physical and emotional, the same way. It's a cortisol response. And so you, in a very real way, when you eat more, are more stress tolerant. It's why people do it. It's why people stress eat because you do cope and make yourself more resilient to stress when you eat more. So, I'm not saying you do this all the time, but if you're going to make a big decision, you want to make sure that you are wellfed and well-rested. All right? And what we're doing here is we're trying to decrease the anxieties and the stressors and the noise that normally will confound the decision-making process because they'll start triggering emotions that will then force you to start finding and nitpicking different data points to then make a supposedly rational decision that is wrong and that is there to protect your ego rather than what is going to serve you best in the long run. And the third piece of the environment that I try and create is if I can I try and get space away from the day-to-day activities that I have. So be ### [6:38](https://www.youtube.com/watch?v=7YMjZgr7sHM&t=398s) Remove anchors that a vacation or literally just removing yourself from the normal space where you operate. And because those spaces have anchors in your mind that you have made decisions in the past, you have emotional occurrences that have happened in the room or at the desk that you work at. And so you have these anchorings that are around you and you want to remove yourself from those things so that you can have as few outside influences on the decision as you possibly can. Now here's the trick is that once you create this environment, right, you want to make the ### [7:10](https://www.youtube.com/watch?v=7YMjZgr7sHM&t=430s) Abundance decision from a place of needing nothing. And so the definition of abundance is having everything you need, which the correlary or the reverse of that is to need nothing else. is to have enough. And so when you have enough, you will not need this decision to get you anything at all. And so the key to make as rational of a decision as you possibly can is to not care about the outcome either way and to realize that you already have everything you need or want. And so if you have everything you want and you're well rested and you're wellfed and you're surrounded by the people that you love and you realize the things that are important in life, all of a sudden it will appro it will help you appropriately weigh the decision that you are trying to make. And so I don't know if anyone here who is listening to this has an important decision that they must make. But these ### [7:59](https://www.youtube.com/watch?v=7YMjZgr7sHM&t=479s) Conclusion are the four steps. Number one, rest. Number two, eat. Number three, separate. Number four, operate from a place of needing nothing. And when you have those four frames that are stacked on top of each other, they can disinhibit to a great degree the extent to which your emotions will influence your decisions. They still will, but ideally secondarily so, or at a lower percentage of influence. And so, it gives us just enough room to peak our heads above our emotional cloud and make a decision that's truly rational. And when we make more rational decisions, we much we live a much easier life. All right? And I'll say that firsthand. A lot of the decisions I made in my past that were based on emotions ended up really budding me in the ass, especially when I had lots of emotions and I acted really quickly in large ways against irreversible decisions. Great recipe for a terrible life. And so the opposite of that, if we're trying to use Charlie Monger's inversion process, is how would I make a terrible decision? I wouldn't be well rested. I'd be hungry. Uh I would be rushed, right? I'd be I'd be anchored around all the things that stress me out and I would make sure that I was operating from a place of having to have the thing. And so we look at those things and we reverse them all to stack in our favor so that we can have the best possible decision. And so Mosy Nation, I love you all. Keep being awesome and I'll see you guys in the next video. Bye. --- *Источник: https://ekstraktznaniy.ru/video/16588*