# How I CRUSH copycats, thieves and competition.

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=cGup9yYrOoc
- **Дата:** 29.10.2021
- **Длительность:** 11:07
- **Просмотры:** 70,361

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta147
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta147

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

## Содержание

### [0:00](https://www.youtube.com/watch?v=cGup9yYrOoc) Segment 1 (00:00 - 05:00)

Over the last five years, I've had 22 different clients and/or employees uh try and repurpose, you know, our licensing material into their own business. And um I wanted to make this video to talk about how to handle that. Um as you inevitably grow in business, this is going to happen to you. So, it's a matter of when, not if, and what I think have been some of the best strategies that I've used to deal with them. So, by the way, FYI, my name is Alex Rosie. I own acquisition. com. We do about $85 million a year in revenue. So, today I want to talk about uh kind of the backlash against competition and um copycats and things like that. So, the biggest problem that most entrepreneurs deal with, or at least that I was dealing with, uh, each time, especially earlier on when this would happen, is that I took it as such a great deep personal affront. Um, as in it was a true, um, attack on my character. I was like, how could you be this way? I thought that they were scum. Um, and all the many things and thoughts that we, you know, would naturally go through. But I had a mentor early on in my life and she shared something with me that I've always it's always stuck with me and she said, "You'll become astonishingly good at predicting the behavior of others if you always assume they will act in their own best interest. " And that has been incredibly telling. And so instead of listening to what people say and uh and believing them, if you just simply can think what is in this person's own best interest independent of myself or anything that I am, you know, basically take yourself out of the equation and think from their perspective, you will become astonishingly good at predicting what people are going to do, right? And so the idea if you want to get people to do what you want them to do is that you must align what is in their best interest and what is in your best interest together. And if you can do that and accomplish that effectively then you will be able to harness people's selfish nature towards a common goal which is ultimately what a lot of business really is. Right? So back to the story 22 different people have tried to take our stuff repurpose our stuff and it's not just taking it and repurposing it. It's typically also uh additionally them talking right about you. Um and usually soliciting uh other employees or current clients of yours to go with them, right? And so that then creates even more anger because it feels like someone's taking your stuff, etc. But this is what I can tell you has happened. Um, in the few instances uh that I did earlier on my career where I focused a ton of time and effort on these people, um, I even one time dramatically changed my business model in response to uh, somebody who was trying to solicit my best clients and my current clients and start a business adjacent to me. Um, the only thing that happened was that I just hurt my own business. And the reality is the vast majority of my customers had no idea any of this was happening at all. It was all happening in my own head and I was magnifying it way out of blowing it out way out of proportion. Right? And so if you're in this situation, these are some of the things that I think through or that I think with uh to help myself feel better about it. Number one, they need me. I do not need them. I am the source of the thing that they are trying to copy and therefore they will always be a subset of me. Which means they cannot be bigger than me if the source of everything they have is me. Right? If their source of customers is my customer base, if the source of their business model is my business model, they need me. Right. So that's number one. Number two, the type of person who operates in this way admits that they are a follower and not a leader. All right? Which means that they cannot lead you. It's a different way of saying the first one, but I think it's worth mentioning. All right? Number three, the type of person who operates in this way will always operate from a place of scarcity. Right? They will always try and hoard and they will always be focused on you and not their customers. All right? So, where their focus goes, right? Where your attention goes, uh, shoot, what is it? Where attention goes, money flows. That's one of my money sayings. Um, if someone is doing that, right, then they are purposely telling the marketplace that you are the focus, not them and not their customers. All right? And so the thing to do, and so these are the actions to take if you're in one of these situations. If they get loud, you get louder about yourself. your solutions. purpose, about your mission. You never acknowledge them ever. Coke never acknowledges Pepsi. The classic never acknowledges the inferior. There's no point. You gain nothing. The only thing that is gained is what they should hope that you do is that you give them credit, right? And as

### [5:00](https://www.youtube.com/watch?v=cGup9yYrOoc&t=300s) Segment 2 (05:00 - 10:00)

soon as you speak their name into existence, they become more elevated and then they become on your level. And so you can never acknowledge that they even exist. All right? But if they are loud, then your course of action is to become louder about your message. And so if you need something to motivate you, use it to motivate you to market harder, to sell harder. And the saying that I like to use in our company is beat them in the field. All right? If people are talking smack in the stands, beat them in the field. All right? Look at the scoreboard. That's all we care about. All right? And so these are some of the things that over time I've kind of accumulated in my little toolkit of, you know, mental toolkit of how to deal with the haters and the and people who copycat and stealers and all that kind of stuff is to understand that they need me. I don't need them. That when they focus on me, they put more attention my way. That the only thing that I can do in response is to get louder about my thing. Never acknowledge them. Right? And finally, just remember that the person who always gives the most to your customers wins. Period. And the founder of HubSpot said something that I think is really cool and powerful. He said, "You don't have a customer until somebody has offered them a cheaper version of your solution and they have chosen not to take it. " That is when you have a customer. And so, I think that's really telling is that if you if you're so confident in the value you provide, then you shouldn't be worried about it. If you are worried about this person, then double down on the value that you're providing to your customers and then it will help you sleep better. Channel the nervous energy or the angry energy that you have not at the competitor, but target into the value that you're going to provide to your customers. All right? So, I'm not saying, you know, I'm some saint. I'm saying I've done 22. I've got like I'm I was counting with my uh my GM the other day. We're talking about every single time somebody has tried to attack what is ours, right? has tried to take what is yours. And a saying from Yellowstone, the show that I like is that anything if you want anything if you have anything worth having, people are going to try and take it from you. Right? The only way to have something that no one will ever take from you is to have something that no one wants. And if you want something that other people will have, excuse me, if you have something other people will want, then you should expect that people will try and take it from you. And you should take the fact that they are trying to take it from you as a sign of success. that what you are doing is the right thing because they are trying to take it from you because it's an indicator that what you have is desirable. All right? And that's the game. And the more desirable that the state that you have is, the more people will try and take it from you. And so having these mental things, these mental tools in your tool belt is very useful as an entrepreneur. And I'll leave you with one final thing. I think that when I look back on my life when I'm 80 or 90 years old, I will be ashamed of things that I did and actions that I took out of malice. And so I think that the truest guide that we can use for what actions we should take in response to others is what values do I want my life to exude? actions to stand for and be in alignment with? And if you don't think that an action will be in alignment with the values that you would have when you're 80 or 90 years old and you look back on the situation, then don't do it right or do the action that is in alignment with those values. And a lot of times the sad part about taking the high path is that when you win, because right now I'm 22 for 22 in terms of people that I have defeated um who have tried to take what is ours. Um you don't actually get you don't get a victory lap. dance because when people lose to you, you can't go stand on their corpse and teaag them like a uh like a video game, right? It doesn't work that way. In the real world, they disappear with a whimper. They fade into n into obscurance or into obscurity. They fade into non-existence. That's what ends up happening. And when asked about why when they tell their own story, they'll just say they decided to change their mind and didn't want to p pursue it anymore because of XYZ reason that they will cite about the industry and never take uh ownership for why they actually sucked. And uh if you're one of those 22 people and you're watching this video, um I remember you, but I will never acknowledge your existence. Um, and so I uh I say that because when you win, it's not that fulfilling because it's very rare that you actually get into a hot battle with somebody. It's all happening in your mind and most people just don't have the skills to compete with you if you have a business and they'll eventually just

### [10:00](https://www.youtube.com/watch?v=cGup9yYrOoc&t=600s) Segment 3 (10:00 - 11:00)

disappear. And it just sucks to have to deal with it. And the thing is when they disappear, you'll have forgotten they exist to begin with. And so it's not like you get an envelope in the mail that says the person, you know, waves the white flag. They'll just move on with their lives and so will you until eventually you forget they exist. And uh and so yeah, so that's the unfulfilling uh path of the victor. But the thing you do get to have is you get the scoreboard and you get the business clients and you get the impact. And that is really the only reward for continuing to act in the way that is in alignment with values and providing more value to your customers is that you'll just continue to win in the long haul and everyone else will just shrink in comparison to you. So anyways, Mosy Nation, I make these videos a lot of people broke and I want you to be one of them. I don't want you to take a stupid action as a result of a competitor or an ex employee or an exclient trying to siphon your clients. It happens. It's part of business. The fact that they're doing it shows you that you're on the right path. Just don't do anything that 85year-old you wouldn't be proud of. All right. Lots of love. Keep being awesome. I'll catch you guys in the next video. Bye.

---
*Источник: https://ekstraktznaniy.ru/video/16606*