# I STARTED AND SOLD 6 BUSINESSES BY AGE 32...my boring formula.. ## Метаданные - **Канал:** Alex Hormozi - **YouTube:** https://www.youtube.com/watch?v=sEQNnsaeiAs - **Дата:** 15.09.2021 - **Длительность:** 15:10 - **Просмотры:** 66,313 ## Описание Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta129 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta129 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025. ## Содержание ### [0:00](https://www.youtube.com/watch?v=sEQNnsaeiAs) Intro 99 of businesses end up closing down over a long enough time horizon only one percent of businesses ever get sold or trained chance and the reason for that is not because you know the what you might think right you might think that it's because business owners don't know how to sell their business or market the business to get sold but that's actually not the real reason is because most businesses are worthless and so what i want to talk about today is how to go from a worthless business to a business that has actual value hi my name is alex from joseon acquisition. com we're in a portfolio company that has 85 million a year and so my goal here at this channel is that there's a lot of people who are broken i don't want you to be one of them all right and so right now if you're a small business owner um which you know there's 30 million small businesses or whatever it is a lot most of these businesses ### [0:43](https://www.youtube.com/watch?v=sEQNnsaeiAs&t=43s) Why businesses dont have value don't actually have value and the reason for that is because they are not businesses they are jobs right and so if you remember robert kiyosaki's uh his wealth quadrant i think he goes employee self-employed uh owner and then investor i believe that's the quadrant i could be wrong but i'm pretty sure that's what it is at least that's how i would draw it in my head in terms of some progression so most of us have you know most people have jobs first right and then they make a certain amount of money they're relatively skilled and they think you know i could do something like this on my own right or i could do something else on my own and so then they switch to self-employed and what they don't know is that switch from box one to box two is that you actually take a decrease in pay and the re the reason for that is because you actually aren't that good yet you know how to do one thing well here and because of that because you fit into a larger machine you're able to earn higher pay because as a sum of parts uh you can actually provide more value right but when you actually have to be each of the parts uh you're not that good at it yet and so you become self-employed and you actually make significantly less for a long period of time the thing is that most people who are self-employed have an llc right and so they consider themselves to be business owners but the reality is that they are not business owners they are self-employed and even if you have other employees that work for you are still self-employed here's the litmus test for this right ### [1:55](https://www.youtube.com/watch?v=sEQNnsaeiAs&t=115s) The litmus test what happens is and i have these conversations all the time because there's companies that apply to become portfolio companies uh with us so we can invest in the companies and help them grow and that's just for fy it's when you're over five million bucks a year so if you're not there then don't worry about all this stuff is free so just consume it all right the thing that happens though is that they stop doing the actual fulfillment of the thing whatever the widget is whether whatever they're selling right where the service is they're not actually doing the fulfillment and so in that moment they're like i now own a business and i'm a business owner and now i can sell this business and that's so far from the truth because there are so many other things that must happen right uh in order for a business to be sellable because for it must be an asset they can run without you now you might think again here's the fallacy that your business can run without you and that's because maybe you don't do the actual thing but you're still involved in maybe the marketing and the sales right if you can't get someone to replace you in that then you can't sell it now you might think i'll just sell and then somebody else will do that it's not going to be a sellable thing no one's going to do that because they're like well you haven't done it well why would i believe that someone can do it besides you because you haven't proved it and so what you have to do is prove to what a future buyer would be that this business can operate on its own without you right and so the next step right is that you replace the acquisition so first you have the services that you're not doing then you replace the acquisition process to be something that is reliable pick one of the channels you want you could pick referrals you could pick affiliates you could pick uh manual outbound which is cold calls called emails whatever you could pick uh owned media which is like all the people that you already have contact with that you can message you could have uh earned media which is that you start creating a channel of your own that a platform will distribute your content that's how you generate a business or you could do paid traffic right media and start running ads on a consistent way to generate sales right no matter what it is you have to have a consistent process where you know if you put x effort or x dollars in this side that you will get y uh outcome on the other side right and if you don't have that then you don't have a sellable business now here's what happens next so first you productize your service so it's a consistent thing that you deliver it over and over again you're not custom if it's custom it's gonna be terrible and it's gonna be valued as a service-based business which is gonna suck and you're not gonna be able to sell it you're gonna have a massive earn out which basically means you're gonna work for the next five years to earn the exact same pay except you no longer own the business and the person who gives you the earn out has all the upside and you take all the risk and they got all the upside so no bueno there and so you've privatized the service you you're you have a predictable acquisition process right and you're like now i can sell the business ah wait there's more because the thing is that you still own all the hats you still might be managing the sales team you might still be managing the marketing you still might be innovating the product you still might be making uh all the chief decisions right you still might even be operating the business just not actually doing any of those things and so to say that like i am now a business owner and this works without me is not true you were just you were doing higher level skills which believe it or not are more expensive to replace believe it you know and so now you have to go find someone who's going to become your vp of sales so you can take that hat off and who's going to become your your director of marketing so you can take that off and who's going to become the chief product guy who's going to be consistently innovating the product and improving it so that it you know delivers excess value to your customers right so you have all these hats on and so the process of entrepreneurship of transitioning from self-employed where you literally have 100 hats right to transition your business owner where you take all the hats off your head and you were just a shareholder which is how i prefer to see it it's like you have to think of yourself not as the owner but as the director of the board as the as the chief shareholder in the company right rather than the owner okay even that change in language i think is helpful and it was for me what we have to do here and if you're like man that's gonna take a long time to do that duh that's why most businesses don't get sold and that's why sometimes it takes years to build something that's great right it might take you three years five ten years right to get the business at that point and if you're like man if i only just had xyz insert person i could do this welcome to entrepreneurship like the game is about people right once you have the model and you have some of the tactics in the beginning so you can get some initial traction like the rest of it is people right people are the thing that are going to run this machine for you and that means you have to learn how to recruit have to how to hire how to manage and how to lead right and those are the soft skills that are harder to um to um they're less tangible but they're just as important if not more so right when you look at the biggest billionaires and multi-millionaires out there they have they keep their their space around them very clean they know what they stand for they know and people are attracted to them because they have admirable qualities and traits and that is how you get the higher level people so think about this so let's say that you've got somebody who who's a brilliant marketer who can generate demand like crazy for you right well that person isn't going to work for someone who's lower skilled than they are right you have to have more skills to attract the type of people that you want ### [6:38](https://www.youtube.com/watch?v=sEQNnsaeiAs&t=398s) The journey who are going to help you run this business and grow it because they have to believe in the vision they want to do something that's meaningful and so um the journey here is understanding and this is the piece that i think most people miss is that they don't even know the hats that they are wearing you making decisions is a hat it's an important hat right and so selling it without the person who can make decisions isn't a business right if you're selling it and you're still the chief marketing officer you're the one who's controlling the messaging and the branding and all of those things it's still like that that role still exists and so there's typically far more leadership that has to occur in order for the business to be sellable and here's the thing now all of a sudden all of these roles that you've been doing up to this point you've been taking profit sell discretionary earnings sde right from the business when in reality a lot of that profit must be allocated back to the roles that you're doing but you're not choosing to pay yourself for right what happens is a business will become more sellable as you replace all of the pieces that you're doing and oftentimes the margin will drop but that is okay because now you have 100 of your time back and then you are truly a shareholder in the company and this takes years not months not weeks and the thing is you're gonna hire somebody who you think is gonna be good at marketing and they're not gonna be and then you have to hire another person and then you think they're gonna be good at marketing and they're not then you gotta hire another person right and if you're like man that sounds tiring that's the reason most people who own big companies are like it is hard to do this is not easy this is not for the faint of heart you must have a long-term vision that you are committed to because you will burn out if you're only doing it for the money you will because once you've satisfied your personal needs you'll just stop being you'll stop being inspired by the reason that you're doing this right and the thing is your employees will be even less inspired because all of it starts with you and then gets diluted down and so if you are not extremely potent right distilled down in terms of your vision of where you want to go and why you're doing this why this business even exists then other people be even less so and less committed to that vision and you will attract lower quality people and they will turn out and they will not be skilled etc what happens is the small businesses become big businesses because you need to slowly grow them so that you can accommodate more people right who can actually do all of the things that you do and the reality is that you're not going to find because right now you're like well there's one of me so i just need to hire one more person but that's not reality right you might be doing six things and you might have to hire six people to do what you are doing and of course you do and that sounds unreasonable but welcome to business and so for businesses to be scalable oftentimes they have to have significant enough gross margins and volume to be able to pay for high quality talent actually do these things to take decisions off your plate and where you get into the point of kind of like hyper growth and hyperscale where you're starting to talk 10 million 20 million 30 million plus per year right is when you have people who come with solutions pre-loaded they come with experience of having done the thing that you need to solve already so this like you'll notice the transition the business owner and i'll tell you this right now is that once you start crossing multiple eight figures the people that you are hiring are better than you are at everything and that's one of the weird things that happens because in the beginning most people don't have the skills that you do right and so you have to hire people who are not as good as you are and then you have to train them right and then later on you start hiring people who are okay at some things you still have to train them on how you want it done so they have they've done the type of role in the business in the past but they don't know how you want it done here so you have some training but there's less and there's some experience right the level above that is when people come in they know what to do they know how to do it better than you for your specific business and when that happens then you realize how little utility you actually have in the business and how your really only role is to just recruit people right recruit people and cast the vision of where you or want to make the bet for the company of where you want it to go ### [10:22](https://www.youtube.com/watch?v=sEQNnsaeiAs&t=622s) Why most businesses are worthless and so anyways um the reason that most businesses are worthless is because they sell entirely customized things they sell to everyone which makes it completely unscalable they're the ones who are still heavily involved in the acquisition in the rain making and so because of that um and then even after they've graduated from getting out of the selling and fulfillment the business still doesn't have value because they might still be the talking face they still may be the spokesperson which means that the business has no value outside of themselves because no one else could take it over right unless the person agreed to a three or five year earn out which then means that you transfer the ownership to someone else they get all the upside and if you don't hit the milestones they get your business anyways and you get none of the money right and so it may sound arduous to do this and it is but i can tell you that having now gone through this process it is one of the most worthwhile things that you can do is look at the business as a true sellable asset because i heard this from i heard this quote from an mit dude who spoke from john warlow's book but anyways uh he said all of you guys are busy selling your services what you should be doing is selling your business right you as the ceo or the owner your job is to sell the business the job of the sales people is to sell the products right once you can make the transition from your businesses or your products rather than your services of the business are the products you look you move up in a level of um an order of magnitude right and so i'm not saying that you should immediately be selling your business right but you should be making your business sell a bull and the beauty of this is that when you go through this process you end up having phenomenal leverage in any kind of negotiation that you want to have in the future and this is a key hack for negotiating fyi is that don't need the deal the guy who needs to deal the less is the way that you negotiate like that is like everyone wants all these tricks and tactics and things for negotiating the way to have the best negotiation is to have the most leverage the way does not need the deal ### [12:13](https://www.youtube.com/watch?v=sEQNnsaeiAs&t=733s) How to have the best negotiation simple right simple not easy how about that and so if you want to sell your business someday for a lot of money then the business must be sellable and in order for you to do that you must get the business to the point where you don't even mind keeping it because it's still cash flow so much money to you and you don't do anything that is the position of fu where you'll get the most money because now you have something that people want no one wants a business where the owners you know no one wants to buy themselves a job right and they don't want to buy themselves your job and so you have to think and this is the critical self-awareness of thinking like what are the actual things that i do everyone likes to think oh no i don't do anything this thing ruins itself except if you step away and didn't answer calls for two months with the business store on itself probably not right so then we have to look at what are we actually doing and it might be little fractional things that we're doing all over the place but we still have to quantify those things and put processes around them and then hand them to people and see how they do and then continue to improve them until eventually you get to that promised land where you don't actually have to do anything and you can still own the business and i mean to prove this like you can probably own shares of companies on the public traded market they have figured this out right and you can own a piece and participate in the upside without ever looking at what apple is doing for their roadmap right and so we have to get to that point as business owners in order to make the asset that we own the most valuable thing that we have probably the biggest thing on our net worth balance sheet is all the equity that we have in our businesses and to increase the value of that equity we have to make it so that it actually a business and we transition from employee to self-employed to owner right and then the transition there goes from owner to investor because when you make that transition that is when you start seeing your business for what it is which is a sellable asset that sits on your net worth balance sheet all right and so um this is one of the hardest lessons that took me the longest amount of time to learn i'm hopefully just translating this to you because i see so many people who are like i want to sell my business but the business is not sellable and it is worthless without them and so we can't just say oh the next person's going to figure it out because they're not going to i'll tell you right now you have to figure it out and what most people do instead is they just start another business because they don't know how to solve the problem and so we must confront the problems that we have which is you have to articulate the thing that you don't know how to do as a problem that you can solve which is i don't know how to insert find hire direct a marketing director i do not know how to find a vp of sales uh and train them and manage them and grow them i do not know how to find a chief you know product officer who's going to innovate the product on my behalf and make it better than i ever could and make a better product client experience around and consistently improve it based on these metrics until we can articulate what the problems are we cannot solve them and if we consistently live in this world of like i just want to sell my business someday you're not going to be able to until you put these pieces in place so that the business is sellable and actually has value in and of itself separate from you and then when that happens your net worth will skyrocket because now you have something that everyone wants which is an asset that produces cash while you sleep so anyways uh my name is oxford moses own acquisition. com which portfolio company says 85 million a year keeping awesome if you like this hit the subscribe button uh if you didn't like this i love you either way and i'll see you guys next video bye --- *Источник: https://ekstraktznaniy.ru/video/16624*