# I spent $2,000,000 and it didn't make me happy..

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=RzswhUHnTHA
- **Дата:** 25.08.2021
- **Длительность:** 12:43
- **Просмотры:** 40,343

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta119
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta119

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

## Содержание

### [0:00](https://www.youtube.com/watch?v=RzswhUHnTHA) Segment 1 (00:00 - 05:00)

I gave away $2 million personally uh donated to uh after school allstars in the form of cash and uh and actual physical products. We gave 250,000 bands uh like workout bands uh like digital ones, you know what I mean? Like fit fits. Um 250,000 kind of Fitbits to uh to kids in underprivileged cities so we could encourage them to uh get fit and healthy. And uh we donated 1. 2 million uh to fund the staffing. And I can truthfully tell you that when I did that, I did it because I wanted to feel better. And I can tell you now that it didn't actually make me feel that much better. I share that because I don't know how many people would say that. Um, and I just want to keep this channel 100% real. I think a lot of times, at least for me, like I want to do things because I want to find meaning. And um, I had a really interesting conversation. And so the other day I had a 4-hour conversation uh with I'll say a friend of mine, but I consider him a friend. Hopefully he considers me a friend, Dr. John Bardi. And um he sold his company or the majority stake in his company for over nine figures. And he doesn't do anything right now actively. I've had two unbelievable conversations with John and I'm always very grateful for my time with him. There were two statements that he made uh through that four hours that have stuck with me um since then. And one from the former conversation that I had with him that really kind of changed my life and my outlook. And from the first conversation, what he talked about was how he said, "You need to look at things and consume content for people who are outside of the matrix. " And I was like, "What do you mean by that? " He was like, "Everyone's inside of the matrix. Everyone is trying to make money, right? But everyone's trying to make money. They're operating from a place of scarcity. desire of wanting something more than what they currently have. And whenever they're doing that, they're like they're operating from a different energy level. And uh I don't think he used that exact word, but that's kind of how I perceived it. And that was like my big takeaway from the first one. And I think that between my first conversation, my second was about six or nine months, I'm feeling this kind of shift that's happening within us, you know, Leila and I, as we start this channel. And uh you know, we write the book, which you guys, if you haven't heard of it, it's $100 million offers. Uh it's got a lot of good reviews. It's 99 cents. I made it 99 cents because I want everybody to be able to afford it. That's as cheap as Jeffy B will let me do it. And anyway, so I had this conversation with John and the first question I asked him when I shifted the conversation to kind of personal stuff, I said, "Now that you, you know, you've made what you have, you made your exit. " I was like, you know, how do you create and destroy meaning? He was like, "Huh, that's an interesting question. " And I was like, "Like like in work, like how do you create and destroy meaning in the things that you work on? " And he paused and he looked at me and I felt like he was staring into my soul and he was like, "Why do you think work needs to be meaningful? " I was like, [snorts] "Ah, okay. " And this is why I love talking to people who who are outside of the matrix, right? There's just so much perspective. And later in the conversation, I was like, "Well, then outside of work, you know, like how do you gain meaning? " And he's like, "Why do you think work why do you think life needs to be meaningful? " And he's like, just hold for a second. So if you say that life has to be meaningful, then what happens is you create this desire, right? That life must be a certain way, which means we're not accepting life as it currently is. And as soon as we say that life has to be a certain way, it must be meaningful. Then we create this deficit, this deficiency between where we are and where we want to be. And so in so doing, we create the deficiency that we're trying to avoid by saying it must be a certain way. And I was like, God. And so it just made me realize a lot of the you know in the in the book I think my first book gym launch secrets which is a gym book for transparency this book is for all businesses. Uh but my first book was a gym book and uh I think the opening passage uh says this from Orson Scottard we question all of our beliefs except for those that we truly believe and those we never think to question at all. And I always take that to heart because the beliefs that we truly hold dear the ones that we don't they operate in the background of our minds. There are assumptions that we make on how the world is and how it's supposed to be, how it must be, how it should be, right? What we have to do, right? I'm like, I must create meaning. I should work should be meaningful. But by creating that, I end up creating an equation of deficiency which then ends up making or forcing myself to not experience that, right? And so I'll tell you a quick story. So when I was in college, I dated a girl who was really, really obsessed with happiness. And she might be completely over this chapter in her life. I'm sure she is, but at the time she was really into happiness and positive psychology. She even majored in positive psychology. So everything was always like, does this make me happy? Right? So it's like we're studying for a thing. Like does this make me happy? And so for me, I ended up actually getting really sick of that concept because I felt like I was always analyzing and being like, no, like this doesn't make me happy. Right? I got so frustrated with it. I got so in my head about like happiness, happiness that I remember that I came gave myself the mantra [ __ ] happiness.

### [5:00](https://www.youtube.com/watch?v=RzswhUHnTHA&t=300s) Segment 2 (05:00 - 10:00)

And so as soon as I said this is how I'm going to live, I was like [ __ ] happiness. I'm just going to get [ __ ] done and I'm going to move forward. I feel like I ended up actually experiencing more joy in the work that I was doing. I didn't realize this but as we kind of reached another quote mountain top or whatever you want to call it as we've kind of succeeded in business and whatnot we I created another happiness uh placeholder right which I now called meaning or fulfillment right by doing that I created yet another equation of deficiency in my own life which is always analyzing my work and saying is this meaningful do I get fulfillment from this and all of that kind of jazz but for me what ends up happening is like if I go donate all this money and I feel nothing. I feel like I failed, right? And then the question is like when you donate, are you do you should you feel better? I assumed that I was supposed to feel better, right? Feel good, but I didn't. This has been kind of the thing that I am doing right now, or at least this is what I'm thinking through. So, I'm sharing this with the channel. It has been I'll use the word it's been meaningful for me to uh give myself the excuse or give myself permission rather to not find meaning in things and that has been unbelievably freeing which is just giving myself permission to work on things that I may or may not find meaningful but to simply do the thing. And I think that for me giving my self permission to not find meaning has allowed me to accept reality as it currently is. And by accepting it as it currently ends is I have I do not have a deficiency that I must resolve between where I am and where I think it should be. And by doing that I have um I've you know I've just I've enjoyed the process more. So I'll put it that way. I have less uh less anxiety around those things. Not to say that anxiety is bad. It is a human condition or part of the human condition. Um but it has been something that I have experienced by first saying [ __ ] happiness earlier in my life and then creating meaning as the new happiness thing that I should be striving for. And again I think now it's removing meaning or destroying the idea that something should be meaningful or should not be meaningful. That has been very valuable for me. Simply focusing on the work at hand and doing it well according to my values which is whether this is meaningful or not. the way that I choose to live is according to these values and is the way that I am completing this work showing up on this meeting is the way that I am conducting myself is the way that I am making this decision in alignment with those values and in thinking like that I feel like I am able to do it in the present rather than in the future I'm able to walk with the values that I choose rather than try and pursue meaning in and of itself which created a def a deficit between where I was and where I wanted to go, which created a negative experience. Again, not that negative experience are bad, but I have a preference of not having them if I can avoid them. I share this, I know this is a little bit more heady than more of my my natural stuff talking about money, but um I guess I make this because I know a lot of entrepreneurs are like me. Hopefully, maybe not hopefully like me, but hopefully they're just like themselves. But if you are like me in that you strive for these things, I can tell you that I got no more meaning from giving lots of money away um at all. Taking the actions that I am taking with the intention of being aligning being in alignment with the values that I find meaningful has been the thing that has been truly freeing for me mentally. And I make this channel because it feels in alignment with my values. I wrote the book um and the books because they're in alignment with my values. You know, building acquisition. com and and taking interest in the companies that we do in our portfolio has been in alignment with the values rather than saying, is this company meaningful? Is my work with this company meaningful? Because here's the one that really gets me tricked up. And this is also something that John brought up which is like admitting that and again this may be contrary to a lot of people's religious beliefs. I don't mean to offend anyone that is not my intention here but my belief my viewpoint of the world is that when we die nothing happens. And when you and legacy is a myth and so when the idea of taking money and then having my kids right then have something I think that ruins people. I think wealth without the skill of acquiring the wealth is uh like my favorite magic card of all time. in Magic the Gathering. Um there's a card called burning wish. The flavor text on the card is she wished for a weapon but for not the skill to wield it. And I always thought that was so profound because when you give I feel like money is power, right? It's just raw energy that you can either you know you create hospitals, you can build bombs with it, whatever you want, you can do it with money. But if you don't have the skill of learning how to master and wield money, which is in which is really just learning how to get it to flow to you, if you don't have that skill that those

### [10:00](https://www.youtube.com/watch?v=RzswhUHnTHA&t=600s) Segment 3 (10:00 - 12:00)

traits, right, if you get it, it's like having all this raw power and I think it ruins people. And so I already knew, Leila and I already decided and we just signed our will. This is probably why this is top of mind for me. I we signed our wills a few days ago. And when we did that, I realized that we don't have kids and everything that I've amassed and what's probably going to become a pretty big fortune when we die, I'm just donating anyways because I believe that even if I did have kids, one, I wouldn't give it to him. And if I did choose to give it to him, here's how I think how crazy this is from a legacy standpoint. A 100 generations from now, you're diluting your gene pool, you know, 100 multiplied, like factored, right? And so it's like, you know, cutting by half, cutting by half, cutting by half times 100, right? And that's assuming that humans are still around a 100 generations from now. But if they were, I'm still not even any way related to these people. And I kind of ruin them anyways because I'm giving them wealth that they don't control and don't understand how it was generated, right? And they definitely don't remember who I was. Not that that's I need that, but like just being real. And the other alternative is that in 100 generations there won't be any humans, right? And in that case, then the legacy doesn't matter either. And so that was what was kind of like my ultimate wraparound with this of meaning is that nothing inherently has meaning which al also gives us the power to create and destroy meaning as we see fit but more importantly to rise above meaning and say why am I saying that things should or should not be meaningful and answering and examining that question has been very valuable for me as an entrepreneur because in some ways it's freed up a lot of my attention because of this continued obsess obsession I had or that I have tendencies towards only doing things that are meaningful when in fact I feel like my an easier thing that has been useful for me has been am I doing things that are in alignment with my values and those values uh to me um are meaningful in and of themselves and that is all and they don't have to be that way they shouldn't be that way but for me doing actions in that way rather than putting it and casting it in the future um has been a useful mental exercise and so um I don't know where you're at in your journey u but my name is Alexi we got a portfolio of companies that do about $85 million a year. My goal with acquisition. com is to uh help entrepreneurs uh build their businesses and you know get financial freedom. The way that we structured everything is I give away everything. Um so the courses, the books, this book you can get for 99 cents. I have this is the first of a big series of volumes that I'm making um of the real stuff that actually helped us build these companies. Um and then with the hopes that uh that we can help invest in some of the bigger ones that succeed using those materials. So anyways, um lots of love. keep being amazing and uh I will see you guys next video. All right, hit subscribe if you liked it and if you didn't, I still love you either way. Lots of love.

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*Источник: https://ekstraktznaniy.ru/video/16634*