# 3 Landing Page Tests To Skyrocket Conversions & Optins ## Метаданные - **Канал:** Alex Hormozi - **YouTube:** https://www.youtube.com/watch?v=9Dc2UQbQNTo - **Дата:** 10.05.2021 - **Длительность:** 4:40 - **Просмотры:** 129,147 ## Описание Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta73 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta73 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025. ## Содержание ### [0:00](https://www.youtube.com/watch?v=9Dc2UQbQNTo) Intro what's going on everyone entrepreneurs uh and business owners my name is alex ramose i'm the ceo of allen prestige labs uh gym launch and a number of other portfolio companies that we own um what i want to give you today is one very simple hack that we've used to consistently improve our marketing uh neil patel said in one of his keynote speeches that he believes that the future of marketing is going to exist in cro so conversion rate optimization and he said that because you know the prices are going to only consistently go up and it's most of most platforms are based on an auction which means that it's just multiple businesses competing for the same eyeballs and so the people who are better able to convert those eyeballs are going to be the ones who able to out compete and win obviously the model the price points all the other stuff matters but the conversion rate in it of itself matters a lot too now there's a lot of parts in a pipeline that exists from acquisition but what i want to do is just give you one thing uh from today's video that you can immediately implement and it's simple that has worked and made us a lot of money all right the process is simple every ### [0:55](https://www.youtube.com/watch?v=9Dc2UQbQNTo&t=55s) The Process week what we do is we have our marketing meeting and we do one split test just one all right and that's because everyone wants to test 100 things but what it does is it forces us to be very focused on the one thing that we think is going to drive the highest result for us and the thing is that when you do this every single week for 52 weeks in a row and you do that for five years your process just gets better and better and those increase those increases in conversion compound all right and so when we are running split tests on marketing especially for paid advertising um i'll give you the two biggest things that we look at all right the first thing it sounds obvious and simple but people don't do it is we simply split test the headlines on our landing pages that's it we simply split test the headlines the next thing that we'll split test is going to be the image that is underneath of the headline all right because what we've seen from the vast majority of all of the tests that we've done is that almost all of the juice that's going to come the biggest jumps in conversion rate happen above the fold and so when i say above the fold it means like when you go on your desktop and you go to a landing page everything that you can see before scrolling is above the fold when you go to your your phone um and you blend and you load a page everything you see that's immediately available on the screen is above the fold and so that is where you're selling them on whether they're going to stay on the page and continue to read more and that's where the biggest returns will come from all right and so we will split test almost every week the majority of our tests will be i would say 90 of our tests are either headline or image tests and that's it that's literally it um sometimes you know we'll actually because if we're changing a headline then the image doesn't make sense we'll do you know a new headline and image against it against the old headline image and image but that will be the entirety of the test and so if you can implement this one process into your marketing cadence so when you meet with your marketing team or if you're hopefully you know if you're just doing the marketing for yourself if you set this cadence on your own calendar of every monday we meet and we say what was last week's test what was the winner great did we beat the control if we didn't beat the control then we try another test right and the thing is when you do this on a continuous basis the business will continually improve and so there's a million things you can do but what are the few things that you should do that are going to drive the biggest result because ultimately all of us have the same amount of time every day and so it's the people who make the best decisions who focus on the fewest variables that make the biggest difference right one of the biggest things that drives me nuts is when someone says you know oh i said we should do that ages ago right which is one of the things by the way for my team if anyone's listening please don't do that it drives me nuts ### [3:42](https://www.youtube.com/watch?v=9Dc2UQbQNTo&t=222s) Conclusion there's a million things that we should do right we should probably be better about our follow-up doing more email marketing we should probably be making more content well obviously but what of all of the things that we can do given the resources time effort and human capital that we have and money are going to drive the biggest result and so when i think about all the different things that we can improve on our marketing standpoint just doing this one thing will consistently yield better returns in terms of time and effort and the amount of time it takes to do this and the amount of return we get from it is disproportionate and i see even a lot of experienced you know marketers and business owners uh who don't do this you know what i mean and i'm like that's crazy you know why would you not do that and so a simple process you can outline focus on everything above the fold usually headline sub-headline image those are the things that are going to be the things that drive the biggest conversion rate optimization and you know use this in the business see the results for yourself and keep being awesome and i'll catch you guys on flip side bye --- *Источник: https://ekstraktznaniy.ru/video/16680*