# Wealth Principle #1: Get Paid First ## Метаданные - **Канал:** Alex Hormozi - **YouTube:** https://www.youtube.com/watch?v=ZZZNsDs2G_s - **Дата:** 04.05.2021 - **Длительность:** 8:49 - **Просмотры:** 25,979 ## Описание Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta70 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta70 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025. ## Содержание ### [0:00](https://www.youtube.com/watch?v=ZZZNsDs2G_s) Segment 1 (00:00 - 05:00) what's going on everyone it's alex and moses here and if you're new to the channel um built three companies that did 110 million dollars in sales and continued to do so now we invest in other companies as well um and one of the talks i want to talk about today is the money ladder uh and so this was actually came up during a conversation i was having with layla my wife um and she was like you should make a podcast about this she's like because you know a lot of people don't know how this works and um so right now i'm writing a handful of books around a one of them is kind of wealth beliefs that changed my life um and then i've got a bunch of books on acquisition stuff that's coming out so what's the money ladder that's what i'm calling it but basically it's the order in which people get paid and a lot of times like one of the biggest beliefs in my life that changed as i got wealthier and that changed before i got wealthy that caused me to become more wealthy was how i viewed the flow of money all right so what i mean by that is if you look at who gets paid when right when money flows you can see typically where and who is making who has the most control and who's making the money all right so think about it from a concept of work and payment all right so at the bottom here you have an employee in general all right and there's nothing wrong with this right ever like i was an employee too so like it's not that there's anything wrong it's more so that like this you just have to understand how it works from a hierarchy standpoint what happens with an employee is that they work first right they work first and then they get paid two weeks later so they front their labor they front their time and then they get paid two weeks later right or four weeks later depending on what the job is right so that is if you look at the money flow they have cost of time cost of effort that goes out and then delay and then they get paid right now if you've got somebody who's self-employed this is kind of like a lot of contractors vendors gig economy etc these people typically there's they're trying to choose scenarios here one is and and you can see because these people are a little bit more flexible you'll see them kind of move on this money ladder so on one on the total i'd say worst side of the equation the lowest they basically model the same thing that an employee would um that a normal employee would set up which is they front the work and they get paid later right um later you know if they get better and they become truly more independent contractor type things then they might get paid half up front and then half upon delivery right so it's kind of like 50 right um and then later right then they start moving up this ladder some of them will get paid up front or as they as they work etc right so the next one is paid first right so think about this if you go to a doctor right they don't do the surgery and then they get paid they get paid and then they do the surgery right and so if you think about your work like that or your business like that you get paid first right now um this is where like payment plans and things like that like the more someone pays upfront and then i would say like in full right that's another kind of mini variable here right are they paying somewhat a front are they paying all upfront or whatever um getting paid first is another level of kind of wealth and kind of control and power all right now but notice if you're looking at this from the video we've still got we still got a little bit of ways to go up here right so then about above this right this is kind of like this is kind of where i see people ending and then you kind of get into like the business side of it right so um above this you'd have like banks right so what do banks get so banks have something called a capital stack so this is what i mean by that is when you buy your house right you're actually the bank's really buying your house and then you're paying the bank back the bank is a preferred creditor what that means is if you know hits the fan they get paid first and then whatever is left over is yours right that's how it works that's why you repay your mortgage when you sell your house and then whatever's left over the scraps go to you right banks get paid first they're preferred creditors and so when you're thinking about like money in general look at where the exchange flows right is who's fronting time and then getting paid or who's splitting it up front or who gets paid in full right and then if goes bad who's the one who gets paid out first and who's left with the scraps now i'd say that there's one thing above banks here which i would say is insurance this is really interesting i've learned a lot about interns over last year so insurance is fascinating insurance gets paid far before they ever have to do anything think about that you pay your insurance for 20 years before they have to fulfill ### [5:00](https://www.youtube.com/watch?v=ZZZNsDs2G_s&t=300s) Segment 2 (05:00 - 08:00) what they are do and they also can not end up having to fulfill anything and you just get paid they just get paid for 20 years for truly doing nothing right if you really think about how the money flows like really think about it for a second imagine you have a business imagine i started signing people up for an insurance business you know alex hormozy you know insurance um and i just started going around saying hey i'll ensure your life hey i'll enter your life hey you enter your life right and people just start saying sure i'll sign up and they start paying me a thousand dollars a month and i've got 100 families 500 families who start paying me a thousand dollars 2 000 a month i'm doing a million dollars a month and i do that for decades right and then as people you know come to term because of how i wrote the contracts or whatever this is obviously a shitty way of doing it but candidly it does happen um you know they might not qualify or they can no longer afford the fees because i increase the fees as they become higher and higher risk right of actually me needing to fulfill this stuff so the point is that if you look at insurance it's basically the opposite of a depreciating asset so when you depreciate a building so you buy something and then you depreciate in your tax a lot of people see that as a good thing it's like oh yeah we can depreciate it that it's only a good thing because in your mind because the tax code not because it's actually good that things get old and become outdated right think about it so insurance is the reverse of that so instead of putting all your capital up front and then having depreciate something over time insurance companies get all the money up front and then they get to appreciate the money over time and then pay you off of that right and there's a reason that insurance companies the oldest companies in the world the oldest ones are you know 180 200 300 years old and it's because that is a business model that is unreal they even i mean they predate the tax code they don't have to pay taxes so um interesting so when i think about this stuff um this was uh hopefully this is valid to be valuable for you when you think about um and you know actually i'll put one level above this the top level i'll say god and franchisors um obviously i'm not saying franchise words are god it's kind of just being funny don't get personal all right and so the last level above this is that god gets 10 off the top period for life and so that's how you can see the money ladder right all the way at the bottom people front their time from their effort from their labor they delay and then they get paid they move up to self-employed they front their time or they split you know they get half now half later um and as they move up this ladder they get paid more up front right a lot of that's because of demand because of how good you are right you're a doctor you get paid first before you do your surgery right if you're a professional you're a great consultant something like that you get paid up front right beyond that you've got banks who uh they get paid first and they leave people to scraps afterwards so that's when there's a defined pot of money above that you've got insurance companies who get paid the whole time and then may or may not ever have to fulfill on their work right so them there they get money guaranteed but the work that they have to fulfill on is not guaranteed think about that right and then above that you've got god um who gets 10 off top line of what you make so um i hope this was valuable for you this is the money ladder as i see wealth and as i've thought of these things as time has gone on um i shifted my views around it i changed the way we did agreements all that kind of stuff um and so hopefully you find some value in it so this is one of the beliefs that changed my life that um that made me a lot wealthier is watching where the money flows watching where it goes and watching who gets paid when keeping awesome bye --- *Источник: https://ekstraktznaniy.ru/video/16683*