# Easiest Way To Get Your First 5 Clients [if you have no budget]

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=UR9dO1jZemE
- **Дата:** 01.04.2021
- **Длительность:** 5:45
- **Просмотры:** 189,614
- **Источник:** https://ekstraktznaniy.ru/video/16692

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta61
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta61

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Close

## Транскрипт

### <Untitled Chapter 1> []

what's going on uh if you are not acquiring customers every single week in week out then this is for you all right so fundamentally two ways you can well there's six ways you can search for clients but two that i want to talk about today

### Outbound and Inbound [0:15]

is going to be outbound and inbound all right so outbound being like you're actively reaching out to people and getting a certain small percentage to respond and the other version of that is paid

### Paid Ads [0:24]

ads which is fundamentally again outbound you're displaying stuff it's just you're paying a platform to have the eyeball rather than doing the manual work to get the eyeball but the result is more or less the same a certain percentage like one percent click from the ad and then they go through the process whereas when you're doing outbound you have one percent that might respond to your outbound response and then it comes inbound right so what i want to talk about here is the number one thing that i see people that mess this up is that they do insufficient volume and so what i want to do is give you a rule of thumb that i'm coining the rule of 100 all right and what it basically states and i'm i haven't heard this from anyone so i'm claiming it as my own all right is that if you do a hundred of something every day you'll likely get better at it and you'll likely be doing enough that you will be able to start seeing an outcome so in theory if you were like the biggest master of all time you would need to do less volume to get the same outcome if i was the best paid advertiser of all time then i wouldn't need to do a ton of paid advertising to get a lot of sales right to the same degree if i was the best cold caller in existence i would need to do far fewer calls in order to generate the outcome they're looking for more sales right but here's the twist how do you think you become the best paid advertiser of all time cold outbound cold messenger cold email or cold caller of all time volume and so the volume begets the skill but the thing is as you get better at something you like doing it more and so this is actually a circle that continues to reinforce itself and the thing is that most people do not start with the first thing in high enough quantity they do not do sufficient volume which is why i'm introducing the rule of

### The Rule of 100 [2:06]

100. and so basically it states that if you are not acquiring like right now if you're not acquiring customers then you're not doing the rule of 100. it's very simple if you're not spending 100 per day on advertising or doing a hundred reach outs per day then how do you expect to grow right and i'm saying this you can add zeros you can remove zeros whatever but the idea is that at a base level and this is per person this is per human being right that you have that's working if you are not doing this then you're not going to grow right and so most people do outbound and they do it one time a week or one time every two weeks when they feel motivated they don't do it every day to the same degree they're doing uh paid ads and they're like well i spent you know i spent 100 bucks it's like so what you got to spend 100 every day right and then what's going to happen is you're going to suck in the beginning and you hope you can break even and then over time the skill will improve and then you will get more back from your volume right but everyone wants to have a huge skill and do low volume to get their outcome but the reality is that to generate the skill you have to have the volume and then in so doing you do more volume times the skill and the skill gets better and then the outcome continues to increase and so right now if you're not doing 100 outreaches a day in your business where you're not spending 100 a day on ads how are you going to get clients like what's the plan like how like how is this working and so one of the number one things is like when someone's reaching out to me and they're like man i wish i could get more clients i'm like well are you doing either of these first question and if they're not then it's like well then don't pass go do one of these two pick one it doesn't really matter the thing is that if it's just you running in your business then this is going to be the cheapest thing to do because it's just selling your time right in the beginning and you'll be able to do this and then you can teach another person and then another person how to continue to do this because you will then have the skill that you can drop into their brains and so that they can replicate the same results you will and reality is they're not going to replicate the same result they'll probably do it half as well or a third as well but if you can still get uh you know thirty to one ten to one returns on the reach out efforts that you're doing then you can stand to have a you know fifty percent as effective person but have ten people doing it right at the end of the day most people especially when you're in the earlier parts of the business the people you hire aren't going to be better than you are at these things but 10 of them will be better than you are at those things and that was one of the biggest jumps i had to take is that sometimes you have to take a short step back when you go from you not selling to somebody else selling right but you can quickly go from one person to three people to five people selling because you are no longer the bottleneck of the constraint all right and so just recognizing that and using the rule of 100 as a rule of thumb for any of the acquisition efforts that you were doing i guarantee you uh will serve you in your life and so it's like if you have not spent a hundred dollars every day or if you have not done 100 reach outs every day and you are struggling to get clients then do that first and then keep doing it not one day do it every day for 90 days right and i guarantee you will have customers by the end of that process all right so anyways lots of love put those value before you um if you did enjoy this drop a like drop a comment and um i'll see you guys soon bye