# The Choice | How To Improve Decision Making Skills

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=xQLQoGD6Sjg
- **Дата:** 25.02.2021
- **Длительность:** 6:50
- **Просмотры:** 21,614

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta52
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta52

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

## Содержание

### [0:00](https://www.youtube.com/watch?v=xQLQoGD6Sjg) Segment 1 (00:00 - 05:00)

what's going on everyone uh last night i was speaking uh i was one of the speakers and clubhouse it's a new app uh you can follow me there it's at hormozy um but anyways i was i was one of the speakers of this app and they were asking questions like if you had to start all over you know what would you do what's the biggest mistakes you've made and things like that and one of the things that came up in my mind is one of the hardest things about being an entrepreneur which is the disconnect between the right decision and the right outcome and so let me explain so you've you if you've listened to my stuff i talk about repeating successful actions right find something that works and keep doing it over and over again right but the thing is your decision-making process is ultimately the most valuable thing valuable thing that you have right it's what makes you it's your picker right it makes you decide what way to go who you're going to marry what business opportunity you're going to pursue how you're going to price start marketing what you're going to learn first who you're going to you know get mentoring from all of these things so you're going to become friends with like all of these are decisions right and you know you can take the money away from a billionaire and then they can recreate it again elon musk you know lost it and then gained it all back right and so like the thing is the decision making is what ultimately fuels all these things and the hardest part about entrepreneurship and really i mean i think almost life in general is that you can make the right decision and have the wrong outcome and i think and let me give you a couple examples of this so for example um you may say you know what like i look i listen to warren buffett i think he's a good investor and so he says i wouldn't touch bitcoin right and i hear that i'm like man well he knows a little bit more about it than i do but his argument was simple it is speculative which means i'm buying it not because it has intrinsic value but only because i believe that someone else will buy it for more later right that's all it is he only believes in investing in things that have intrinsic value and also produce right so they actually have production so like a business you buy you still own the business at the end and then it spits out production which would be profit or crops or whatever right so that's the basic difference right and so the thing is that you can make the right decision so for example i chose not to buy bitcoin two years ago or whatever and now the amount of money that it would have been worth is a lot more was the decision wrong or was it that the outcome did not match the quality of the decision and so let me explain let me like unpack this if you are going to change the way you make decisions because a decision that you made in the past that was probably a good decision ended up bad you have to apply the same decision making context or framework to everything else all right so let me explain so if i say i'm now going to be a speculator right i'm going to be someone who buys things with the hopes of selling them later for more even though the thing itself doesn't have more value right if i choose to start making those types of decisions then i have to think about all the other investments i would have made and lost money on as a result of that decision making framework and the place that i heard this first was ray dalio in principles so he's one of the richest men in the world uh an investor as well he said one of the hardest things is passing up on an opportunity and then seeing it you know do really well right he's like and but the thing is i have to think to myself if i were to use the decision-making framework that would have made that deal a winner then i'd have to apply that same framework to all of these other businesses or situations that would have been losers and my net of having that different decision making framework would ultimately cause me to lose and so this has been one of the most powerful concepts for me as an entrepreneur because what it does is it allows me to separate the outcome from the quality of the decision why was it that i did these things right and i can't even tell you like so for example you know actually i won't even give that one but like their decisions that i made when i was younger that ended up being you know poor later but when i thought back about why i made the decision i would make the same decision today so it's not fair for me to say well i wouldn't have made the same call now but you can't use the information that you have today to make the decision that you would have made in the past because then it means that you're a different person because you're not using information that you have access to right and so claiming that the this decision that i did in the past that didn't end up well you know working out in my favor was the wrong call can just be really poisonous and it may not be true now if you make a mistake because you had poor calculations and you repeat the same mistake over and over again then you should consider looking at your decision-making calculus and see if you need to tweak some things right but for me this has been one of the hardest learned lessons and emotionally one of the most trying is looking at decisions i've made looking at the outcome and being able to separate was this a good decision independent of the outcome and i'll wrap this up with just a quick example to show you if you had a perfect baseball swing right you're just an amazing you know

### [5:00](https://www.youtube.com/watch?v=xQLQoGD6Sjg&t=300s) Segment 2 (05:00 - 06:00)

batter right if someone gets up there and they're the best batter in the world and you strike out is it because their swing is horrible is it because they don't have the right decision making about how they swing at pitches or how they pick the pitches probably not he's probably really good batter right because i just said he's the best but it still means he's going to strike out and he's gonna get out and hit pop flies and all that kind of stuff but he's gonna be an amazing batter with three you know 350 average or whatever and still two out of three times he's gonna strike out or basically you know not get on base get out and so when i think about that like you can be the best at this thing and still only be right a certain percentage of the time right and so rather than that batter striking out once and saying i need to change my swing and then getting back up there and striking out again and be like i need to change my swing and always resetting the baseline instead being like i understand that if i apply this swing to enough at bats quite literally i will get the opportunity to knock it out of the park and me knocking on one of these right decisions will ultimately outweigh the negatives of the wrongs that i have done right um and so for me obviously with in the context of your own life like i talk about decision making in other videos but you want to make sure that you never bet the farm and you don't put everything on black when you cannot afford to lose right like don't bet everything but i mean sometimes you know things get crazy but for the most part don't bet everything the point being just like a big ball player you're going to have these decisions that you have to make and not changing your decision calculus your decision maker your picker every single time is going to ultimately allow you to judge the quality of your decisions based on these principles and so that is one of the hardest things that i've had to learn and i hope that the illustration with baseball made sense to you if it did drop a comment otherwise keeping awesome i'll catch you guys next vid bye

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*Источник: https://ekstraktznaniy.ru/video/16701*