# This is Why You're Not Happy - Eye Opening

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=4LeHKDGmEIQ
- **Дата:** 09.02.2021
- **Длительность:** 14:05
- **Просмотры:** 82,779
- **Источник:** https://ekstraktznaniy.ru/video/16706

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta47
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta47

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Close

## Транскрипт

### Segment 1 (00:00 - 05:00) []

What's going on everyone? I hope you're having a phenomenal weekend, restful time. Um, this podcast is dedicated to all of the uh, younger entrepreneurs out there. So, this is a little departure from the normal business owner, but I think that you'll still find value in it if you know any younger entrepreneurs or you have uh, you know, teenagers or kids or, you know, college, you know, college-aged people slash maybe even people in their 20s, 30s, right? Uh, who are getting into business and so maybe you left your job and you're getting into business now, whatever, right? this would apply to you and it's regarding expectations and I think that expectations are literally the thing that will destroy your life uh or will make your life and many of us uh I think many people in general have you know figured out and many world religions have figured this out which is uh you know the secret to happiness is uh halves over wants uh which is let's say you have you know have one thing and you want nothing, you will be infinitely happy. The problem is where you might have a million things but you want two million things and you will not be happy, right? And so you can simply change how happy you are by expecting less. And so one of the things that I specifically wanted to address today was the expectations around education. And the reason this is a really meaningful topic for me is that I've I think I've talked to you about my neighbor. Um, and watching him go through the crazy expectations that he has as a young person has been really valuable for me because I've also seen a lot of those characteristics that he has in myself just add zeros to it. But it's still fundamentally the same thing and that's what's been uh it's been meaningful for me. And so anyways uh I have tried to frame things. Uh so if you are trying to learn things which is going to be the first step to any kind of entrepreneurial endeavor is I like to liken everything to a bridge because I think it's a simple visual. So imagine where you are on one side of you know this valley right is where you are and where you want to go is on the other side of this big valley right and you have a bridge that goes across the two sides. Now the problem is that people will buy things. They will buy courses. They will buy mentorships. They'll buy workshops. They'll buy seminars. They'll buy events. They'll buy whatever, right? In an effort on some level to get over this bridge, right, of where they are to where they want to go. And it could be from zero to $100,000 a year. a million dollar a month to $2 million a month. It could be from $100 million a year to a billion dollars a year. Whatever it is, there's a bridge, right? And along that bridge are bricks. And I like to liken um each skill as a brick on the way to where you're trying to go. And the problem with the expectations of somebody who's trying to learn a skill or achieve a goal is that they have a binary outcome. I either achieved it or I did not. I either am making $100,000 or I am not. And the problem is it can be incredibly frustrating because if you have a binary outcome uh then it's very easy to get a zero out of one, right? Where the reality is most things are exist on a continuum. And so this is the difference between a psychological binary and a and the biological continuum which is I'll give you a couple of examples. So it's not uh are you diabetic, are you not diabetic, it's how diabetic are you, right? It's not uh are you smart, are you dumb, but it's how smart are you? Right? And so we like to psychologically bucket things into yes nos because it's simpler for us, but it it misses actual reality, right? And this can be especially dangerous as we're trying to acquire new skills. And so the reason I liken this and I think it's so dangerous in education uh because that's what we're doing, right? And if we're trying to educate ourselves, we're trying to acquire skills is that we think as we're trying to get across this bridge that let's say you buy a course on copywriting, right? And so you're on one side of the bridge, you buy a course on copyrightiting, and then you still aren't a millionaire. Wow. Right? The problem is uh you may have put another brick on your bridge. You may be closer to where you were to getting to the other side of the bridge. You just haven't achieved it yet. And so this is one of the issues that I also see um just in general like it's so funny because in the in the I I'll say quote guru world um you know people will take on a coach that coach will move them forward you know to a certain degree and then they'll take another coach and that coach will move them forward to a certain degree and so forth and so on and then the thing is that they're like I'm working with so and so I used to work with that person they suck right but the problem and I used to do this right like and this is why I think it's so ridiculous um is that like if you were looking at your schooling right? And you had a third grade math teacher and then later you had a calculus teacher, you wouldn't be like, "Screw that third grade ma, you know, uh, math teacher. The stuff that I'm learning from this guy is so much, you know, more advanced, whatever. " Right? And I've had, you know, a lot of our clients say that about their franchises that they work with and

### Segment 2 (05:00 - 10:00) [5:00]

things like that. And I just it drives me nuts because it's it's stupid, you know? It's for lack of it's stupid because a lot of times you need step one to get to step two, right? And you don't have to and it's because people have psychological issues, but like they can't they can't say I've learned from all of these people, right? And it doesn't decrease your status to say I've learned from many teachers. Look at all the richest people in the world. They say like I've had multiple mentors. I've had so many people help me out over the years. And I think if you can shift that perspective, it will be incredibly valuable for you. But one of the other things that's so poisonous about especially in the like the quote make money world is that if we if everyone in the world viewed college because I think about this a lot. I'm like why is it that people will spend $200,000 four years of their lives study you know Aztec literature of the 1700s and get to the end and not in any way be upset about the fact that they're not making money when they graduated. They can't even get a job. Like why is that? And the only reason that I can come up with is that they didn't expect to, right? And so that's it. Like that's the difference is that people come in and part of that is because the marketing messaging and the sales and all that kind of stuff. So don't get me wrong, like the reason that you know the big academic uh powerhouse has been able to stay there, well, one is because they got the government to get on board and give away free money. So that's obviously one part of it. But the other part of it is that when people are coming in, they expect nothing. Like nothing. Literally, they they're not expecting anything. you expect to get a check mark next to the name that says you have a diploma. Congratulations. Right? And so uh if my my my request of everyone um and I've requested this of myself is that when I go into trying to learn something that I do not have give myself a binary outcome of uh did this work or did it not work, but instead give myself the question am I closer or further away from my goal? And I think that has been tremendously helpful. I've spent I mean recently I I spent $50,000 on [snorts] uh I think eight hours with someone. Uh it was different than uh the the Grant Cardone one that I did. Um that's that was four hours for 120,000 if you're curious. Um and honestly I got enough value in the first hour that I was like I don't know what I'm going to do with the next three calls. Um w with Grant. It was really good. Um but the point is you know with the other one that I did it was actually to have assistance on a higher level project that I was working on. And about halfway through I realized that um it was not a priority uh for me. And so I could either say this got me you know I'm not going to be like hey screw this guy right or anything like that. It was just um for me if I can get the perspective that something is not a priority that is valuable in and of itself. And so is does that take me closer or further to my ultimate goal? Closer. And so why would I be dissatisfied? And so shifting uh our education expectations to is this another brick on the bridge to where I'm trying to go or instead of excuse me instead of am I at my destination or not? And I think that this is probably one of the biggest things that you can do uh or like that that's it's or it's been useful for me and this is what I've tried to shift my neighbor's perspective uh for himself on which is it's kind of alignment with that kind of investor mindset which is if I were to look over a 5year time horizon and I were to continue to acquire skills like this would I and I put more and more bricks on my bridge uh by the end of that period would I be better or worse off? And likely it'd be better, but you will be worse off if you keep trying to build a new bridge, right? And that's why when you jump from opportunity to opportunity, a lot of times you can never get to where you're trying to go because you take two steps of progress and say, "Oh, I'm not there. Binary outcome. Therefore, I will start something else. " And it's only after failing three, four, five, six things that on the seventh thing, you had enough acquired skills from your first six failures that you were actually able to make it all the way across the bridge. And that's what's kind of interesting about this is that like there are plenty of people who uh you know have come to us and immediately start making a lot of money, right? And then they and then they're like, "Oh my god, Gemma launch is awesome. " And the thing is that like I we don't honestly deserve all the credit because you pro like some of these people may have gone through three, four, five courses that they believe failed them when in reality there may be 38 skill sets that they need to create their business, you know, core skills and they may have acquired 24 of them from other people and we just happen to be able to get them the last 14 that gets them all the way across. But because they have a binary outcome expectation, [snorts] they then attribute all the credit to us. And I don't think that's fair. Um, you know, uh, to themselves in terms of their mental space, but also to everyone else that they've worked with, right? And so I think thinking about it this way has been really helpful. And especially, and this is again, I mentioned the franchiseor one earlier, but I'm going to say it again. I can't tell you the amount of facilities specifically that worked with the franchiseor and then said, you know, started working with us, started making more money, and were like, I hate my franchiseor. you got, you know, like screw them, blah blah blah. But the reality is that many times they

### Segment 3 (10:00 - 14:00) [10:00]

wouldn't have even survived long enough without the fundamental bricks that have been laid by the franchiseor with their business model. There's so many fundamentals that they may not even been aware of and mistakes that they would have made that were avoided because the franchiseor got them 70% of the way across the bridge, right? Um, and we just got them the last 30, right? And so, um, another perspective on this as well is that let's say you've got two people who all have who both have all 38 bricks on this bridge, right, on the path of your opportunity vehicle you're trying to pursue to get to the other side, right? Now, let's say both of them have all both all 38 bricks. But with your learning style and their teaching style, you're only able to accurately, you know, absorb 25 of the first guys, right? It's kind of the same thing, right? It's like for some reason I, you know, I maybe the first person you worked with taught you how to sell, but it like it didn't absorb or wasn't real for you. And then later on in your life, uh, it was able to be real for you, and then you attribute your success, uh, to the second person when in reality, the first person helped you along the way. And so, um, this has just been really valuable, uh, for me from a shift in perspective in my overall happiness. Um, but also just in thinking about outcomes and what what do I believe is reasonable? And I think I've been asking myself this question much more frequently, which is do I believe my expectations are reasonable? And is there a way that I can lower them? And uh there's difference between lowering your expectations of the performance you want of people. I believe you should be absolutely intolerant of people who do not want to be world class at something. Uh or you should be intolerant of any lack of effort. But if you can maintain absolute intolerance to anything but excellence, but then also decrease your expectations of the outcome, then that is going to be a winning formula. So increase expectations on activity and actions, decrease expectations on outcomes. And I think that is a formula for business success just as uh halves over wants is a uh formula for happiness in life. And so anyways, I figured I would share that with you. Um just quick recap of takeaways. Try not to think about things or at least for me this has been valuable. I have shifted to going from binary is this good is this bad to how good is it? And instead of thinking uh this is what needs to happen is a first is that a reasonable expectation and b can I lower it and b and c can I raise my expectations of the activities that I would be willing to tw take to make my very low expectation so believably reasonable to achieve that I should hopefully surpass it. And so, um, I think when we go into e, uh, expectations around education and skill acquisition and thinking about things on the the continuum of am I closer or further from my goal as a result of this decision. Uh, many times we will think much more favorably about our experience and be significantly less frustrated with what might be perceived as a momentary uh, quote setback, which isn't even a setback. It's only a setback because we think it is. rather than I am 22 of my 38 steps along the way and I just need to continue to identify which are the bricks that I am missing to get me to my goal which is ultimately the rule um which is why so many you know billionaires etc talk about having good mentors because they can look at your skill set bridge and say this is what's missing this is what you need and the thing is that when it's sometimes that last brick it's that one thing that you need that you didn't see and then all of a sudden you attribute all your success to that person when in reality it was because you spent four years building the other bricks So, anyways, hope that was valuable for you. Hope that made sense. Uh, keep being awesome and, uh, having a happy and productive life. All right, lots of love. Stay real. Bye.