# The Key To Finding a Profitable Market ## Метаданные - **Канал:** Alex Hormozi - **YouTube:** https://www.youtube.com/watch?v=LqC-oXjatmA - **Дата:** 21.01.2021 - **Длительность:** 7:08 - **Просмотры:** 98,588 ## Описание Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta43 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta43 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025. ## Содержание ### [0:00](https://www.youtube.com/watch?v=LqC-oXjatmA) Segment 1 (00:00 - 05:00) What's going on everyone? What I want to talk to you about today is a question that I get all the time, which is how do I know I have a good market, right? Which is what are the things I should be looking for to know I have a market that I should go after? And the first thing I want to address here is, you know, I had this conversation yesterday and someone's like, "Hey, I'm between uh you know uh you know, dentists and hearing aid specialists and pharmacists, right? For what market I want to go after and serve, right? " And I was like, "Okay, cool. Well, what are the considerations? Right? And they didn't know how to actually analyze each of those businesses. And so, the first rule of thumb that I'll give anyone is as long as the market is not dying and is either normal or growing, then which of the markets can you provide the most value to? All right. So, most value and that's given your skill set. So if you have an advantage inherently or you have experience uh working with people in a specific marketplace or especially if it's personal experience then I would usually recommend going after that market first because you know their pains, you know what it feels like. You will empathize with them and you ultimately create a better product that will provide more value to them and you'll be able to win. Now that's a great scenario but many people I talk to have basically no experience in any market. And I'm like okay well then these are the four things that I look for. All right so they are as follows. The first thing that I'm going to look for is the market in pain. All right? So, do they have a desperate need for my product or services? Right? A nice to have is not something people are going to take their money out and buy, especially in a bad economic condition. Right? If we're in a good economic time when you're watching this, and that's awesome. Uh, and if we're in a bad one, then you'll know, right? So, the first thing I'm looking for is, do they have a desperate need? Are they starving for the thing that I'm looking for? Right? There are some things that are timeless, right? Health, wealth, and relationships are the timeless needs of humanity, right? Uh, you know, are they sad and lonely? That's relationships. Uh, are they broke? That's always pain. And, uh, health, are they or do they feel bad about how they look? And are they unhealthy, right? And so those are the three big ones, right? But is there key pain that I'm solving? The second is, is the market growing? Right? So, I'll give you an example of this. Uh, I think I've told the the story of my buddy who owned the newspaper company. Uh, he could not figure out why his company was not growing. Um, and he called me up and I was like, "Dude, like you're much smarter than I am. Uh, it's probably because you're selling the newspapers. " And he was like, "No, no, it can't be that. " And I was like, "No, I think it's that. " And as soon as he switched from selling newspapers to selling masks uh, in manufacturing, he went from a few million dollars a year to week. All right. same entrepreneur simply applied it to a growing marketplace. All right, the uh the next thing that I'm looking for in terms of marketplace is are they easy to find? All right. And this is important because if you're marketing and you can't find your prospects, if I'm marketing to plastic surgeons, for example, and the only people seeing my ads are nurses, then I'm not going to be able to get my my product, my service in front of them or even get my offer to them if they're impossible to find. And so whenever I'm picking a market, I'm going to try and find one that I can easily target uh that has associations. They have groups. They have channels they all watch. They're all congregated in one place. And so that way I can cast my fishing line there. And then I can hook the clients that can take a step towards me because if you can't find them, they'll never find you, right? And so one, they have to be in pain. Two, growing. Three, they have to be easy to find. All right? Now, the fourth one is purchasing power. All right? which is do they have the monies? Right now, a quick example of this is I had a friend of mine who was looking at this and he was like, "Dude, I've got the perfect market. I'm going after unemployed people and I want to coach them on how to do their resumes, right? Tons of pain on not having a job. " He said, "It's definitely growing because people are coming in out of the market. So, there's tons of people that are coming in out. So, my asma get fatigued. " And I was like, "Okay. " He's like, "They're super easy to find. " And I was like, "That's great. " But then he's like, "No one wants to buy my stuff because they all say they don't have jobs. " And so he wasn't able to have the purchasing power from this target. Right? And so let me give you an example of of two different ways that you could use this framework, right? So let's say if I were a relationship coach, I was somebody who serves uh couples or I'm good at helping people find love, right? Well, I'm going to look for a market that has all four of these things. Which means instead of saying I'm going to help, you know, college kids, right? For me in my service business find love. All right? Instead of having that's a heart uh college kids find love. What I would probably do is instead go after seniors right in maybe their second half of life to find their next partner. Um that would probably be where I'd focusing. And what happens there is ### [5:00](https://www.youtube.com/watch?v=LqC-oXjatmA&t=300s) Segment 2 (05:00 - 07:00) seniors have tons of pain because they're alone. It's growing because people die and get older every day, right? They're easy to find. And I know that senior citizens in general have far more money than college kids do, right? And so even though I have the same core value proposition, I'm choosing to serve a better market that I will ultimately probably make more money with. All right? And so this is kind of the process that I look at is number one, above all else, which market can I provide the most value to? If I have personal experience, that's going to trump everything. Now, if I don't have personal experience and I just have a skill of being able to market or sell or whatever, then I'm going to look at my market in these in in this four fourpiece part system, whatever you want to say, checklist. And the thing is you can't just have three of them, right? Uh in the newspaper example, they were in tons of pain. They were easy to find and they had purchasing power. The problem is they weren't growing. They were shrinking every year, right? Uh the the unemployment example, they were growing. they were in pain but they didn't have the purchasing power. So that's the problem there. Uh the nurses and plastic surgeons example that would be one where if I can't find them then I can't display the ads to them. And then obviously if people don't want your product at all uh and it's just a nice to have then they will not buy it. All right. And so you want to make sure that you do not have one, two, three of these. You want to have all four in any market you pick. And ideally pick a market that you already know you can provide value to and solve a problem that meets these four criteria. and you'll have the recipe for success. So, um, hope that made sense. That's how I look at markets. That's what I look at when I'm trying to invest in companies. Uh, I look at the founder. I see if they already have experience in this. And then I see if the problem that we're solving matches these things. And then at that point, I say, you know what? I think this is a good opportunity. Let's do it. Hope you enjoyed that. And, uh, I'll see you in the next vid. Heat. --- *Источник: https://ekstraktznaniy.ru/video/16710*