# The Mind-Blowing Reason A Competitor Made Twice As Much As Me

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=vHi18F4yyH4
- **Дата:** 04.01.2021
- **Длительность:** 1:34
- **Просмотры:** 8,314
- **Источник:** https://ekstraktznaniy.ru/video/16717

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta36
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta36

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Close

## Транскрипт

### Segment 1 (00:00 - 01:00) []

so i was 24 and i was running ads in my space and i was getting 15 to 20 to 1 returns in a local market and i've been doing this for like a year at this point so i was like i felt pretty good about myself and then there's this competitor who moved into my area and somehow we hopped on the phone and uh and he was just killing it he was doing like he was selling more people than we were i was like what the is this guy doing right and he told me that he was converting how many percent of his leads is converting and i was converting two and a half times more leads than he was like i was he was converting 10 i was converting 25 of my leads like i was killing it but i was like what the like how is this even possible i mean i was spending 100 a day and he was spending 500 would spend 15 000 and he would make 60 and keep 45 and i would spend three and make you know whatever 25 or whatever it was and i you know i was making 22 and he was making twice as much money as me even though he was spending five times as much and that's when i was like wait none of this matters like it's just about who makes the most money and so at some point you're gonna like just everyone all your will get less effective i'm just telling like it will be less excuse me less efficient in terms of spend but that's part of scaling you