# This Lesson Cost me $5,000,000...

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=ZuFSLAw2pEI
- **Дата:** 01.01.2021
- **Длительность:** 1:18
- **Просмотры:** 7,261
- **Источник:** https://ekstraktznaniy.ru/video/16718

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta35
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta35

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Close

## Транскрипт

### Segment 1 (00:00 - 01:00) []

the decrease in price never equates to the corresponding increase in sales i'll give you one hard learned example that i had my employees two years ago bitched and moaned about how they thought we were too expensive soul crushing right because they were like our churn is 15 month over month right it's terrible it's it's yeah heartbreaking and we had been there for like a year they're like i think we got to lower our price so we said we're going to go from 800 a week to 600 a week that was going to be our price drop we made this big announcement right big announcement super excited not only that we're going to give a discount and add coaching services on top so we're going to give more for less just crazy over delivery first off i got complaints from clients because they were upset that they had paid more number two i cut my profit by 400 dollars a month and my churn remained the same wow so that series of employees lost me five million dollars wow and you do not have to learn that lesson