# You Can Turn Any Income Goal Into Action Steps in 3 minutes

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=rNiMm4eVq4M
- **Дата:** 25.12.2020
- **Длительность:** 2:23
- **Просмотры:** 17,852
- **Источник:** https://ekstraktznaniy.ru/video/16722

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta31
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta31

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Close

## Транскрипт

### Segment 1 (00:00 - 02:00) []

if i want to make a million pounds next year in 2021 obviously against the market circumstances like what should i be thinking about okay here's how you do it everyone ready so you have to think about units versus ltv so when i talk about growth consulting cash flow consulting i've made you know a handful of videos about it when people pay me 50 grand for six hours i literally break it down to these two core pieces which is how much is a client worth how many do i need to sell right and if you want to do a million gross versus a million net so we just need to be specific here if you're just looking for a million gross then you have your ltv at 10k you need to solve 100 clients right which means you need to sell two clients a week 52 right times two give yourself a little bit of buffer right so and then i just reverse engineer from there so if it's two clients a week and i know that i close one out of five sales calls then it means i need 10 sales calls a week that show and if i know that let's say your average show rate is 75 then i'm just going to say 15 so it's at 66 to give myself again at each level i give myself a tiny buffer so that it makes it realistic that i'm going to achieve it so now i need 15 calls a week in order for me to make get 15 calls a week what's my average you know cost per call yours is like five dollars uh but for everyone else you know it's a couple hundred dollars but let's say yours is 50 i would say okay i'm going to safely budget 75 right uh and it's 15 calls so that's 22. 50 per week in ad spend that i need to spend uh which means that i'm spending you know uh divided by whatever seven is 300 bucks a day right and so for me to get to and how many ads do i need to make to spend a day profitably probably need to make 10 good ads per month and so that means i would block one big calendar day per month to make all the ads and the copy and all that stuff i block out two to four hours a week to review them you know update the copy change you know change creative etc and then three hundred dollars a day yields me my 15 calls gives me 10 shows gives me two sales and then because of the back end system that i built i know that my ltv is 10 grand and that's the game