# Why I Turned down two people who offered me $50K (ALEX HORMOZI)

## Метаданные

- **Канал:** Alex Hormozi
- **YouTube:** https://www.youtube.com/watch?v=bpPoIOPgoAw
- **Дата:** 12.11.2020
- **Длительность:** 6:49
- **Просмотры:** 11,020
- **Источник:** https://ekstraktznaniy.ru/video/16735

## Описание

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta18
The easiest business I can help you start (free trial): https://www.skool.com/hormozi
Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta18

If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Close

## Транскрипт

### Segment 1 (00:00 - 05:00) []

I wanted to make a another little video for you because it was on my mind and I thought it was uh I was telling someone else about the story and I figured I might as well share with you guys. So, um so some of you guys might know uh we were just at the uh funnel hacking live event. We were some of the speakers were talking about high ticket sales and um you know we won in one of the awards which is like it's called the AX award which is um it means you did over 10 million in sales um which is pretty cool. Um, I mean, we were excited about it, but I mean, it's awesome. But the thing that happened afterwards is where I kind of want to bring the lesson home. So, I had a couple people after we, you know, spoke and um, we were kind of showcased as kind of a success story type thing. Um, who were like, "Hey, you know, could you consult for my business? I'd like to do something like this in my space and chiropractors and dentists or blah blah blah," right? And people um, offer to pay us 50,000 for a single day. We had two people come up and offer that um for us to kind of coach them on their business, help them scale, help them start doing high ticket, whatever, right? And my wife uh before I even had a chance to answer the question, um step forward and said, "No, we don't do that. " And um I wanted to kind of highlight why it was important and why um why that kind of attitude has helped us grow so fast. And so what happens as you, you know, continue to scale and continue to make more money and continue to have stuff that works is that the better you are, the better the opportunities that you have to say no to are. And so what happens, especially as entrepreneurs, a lot of times we see things that we're like, man, this would be so cool. I got like six businesses and like none of them really make money, but like I don't know which one I'm going to do, but I'm going to invest in all of them and like I'm going to see which one takes off. But like that's fundamentally flawed because you as an entrepreneur can make any business take off and any single business can be as big as you want it to be. And so all you're doing when you're diluting your attention is and then ultimately you're ensuring that none of them will work. Right? And so we turn down these two $50,000 a day consulting clients because the attention that would take is going to take more from our business than it will give us. Um, and making decisions in that way has been probably the number one thing that has grown us to where we are now. I can't tell you the amount of guys who I think are um, than we are. And it's because they can't focus. Like they cannot focus. They can't stick to one thing. They do launch after launch. They switch product. They switch industries. They switch customer avatars. They're like, well, I was thinking about doing this and then I was doing this. And um, they just can't stick with it, right? And if you look at our business, gym model and then if you look at our current gym launch business, it's all about doing the same thing over and over again. And it's so boring. It's so boring, right? All you do is you get really good at doing one thing and then that's it. And as much as you want to do the next thing, all you do is you go back to that first thing and you do it better better, right? And that's all you do as you continue to scale. If you look at the difference between a $30 million year business and a hund million year business, so right now we're on pace for a $30 million uh run rate is where we're at now. Um, if you look at that versus a $100 million business, they're virtually the same. The only thing that changes is that $100 million business does more of the same thing. They just do more. Instead of having 10, five sales a day, they do 15 sales a day. That's it. It's the only difference. They're not doing new verticals. They're not constantly um trying to sell different things. They usually focus on the same customer avatar and they solve the same problem that they're really good at solving. They solve it better and that's it. And so by us turning down these two $250,000 day consulting deals, um I can guarantee you that having thatness is what has been some of the reasons for our successes that we've been able to focus on doing. implore you to not look at if you're a gym owner, not look at online training, not look at meal prep services, not look at um all the many things that you can do that will distract you um you know doing this JV or doing this 50/50 thing with my buddy who's got this little thing going on the side. Like there are always things, but I can guarantee you that they always have strings attached and the strings are attached to your attention and that's the most valuable asset you have. Not your time, it's your attention. And so even if we did do this $50,000 consulting day, um what would end up happening is that person after that day would still try and take attention and ultimately what that'll do not allow us to fulfill on the promise that we made to our initial gym owners who came to us. And so if I take that same amount of attention and then I put it towards the existing model we have and brick by brick continue to stack, you'll make more and more focusing on those fundamentals than you will on anything else. So um sometimes you got to do more to do less. And I had a mentor once said sometimes you got to go slow to go fast and I really believe in that in the and he was a COO of a $10 billion company with a B 10 billion. And um I had an extended period of time where I was working really closely with him and I learned a lot of things from him.

### Segment 2 (05:00 - 06:00) [5:00]

And um that was one of them was that sometimes you have to go slow to go fast and sometimes you just got to get good at one thing and all you have to do is focusing on doing that thing more and more despite being an entrepreneur and wanting to do lots of things. The ones who make the most money are the ones who do the least. Right? And by least I'm not saying you don't work. I'm saying you do the least amount of things and you just do a few things extremely well. So double down on that. Don't get distracted with shiny objects. the better you are, the better the opportunities you have to say no to. So, keep that in the back of your mind. Say no to the meal prep service. online training thing. Say no to the training from afar. Say no to the the, you know, the little corporate deal that you might be able to set up. Um because they will distract you from the main thing because those are not the end goal. And if you have the gym, selling them, giving amazing results, get them to send more people to you. And do that over and over and over again. And then one day you will look up and you'll be really that's the point. All right. It's awesome. Um, a lot of us are just used to the struggle and we basically self-sabotage um, by just putting more stuff on our plate rather than just focusing. Some of you guys right now have multiple things on your plate and you can't focus on it. Um, but imagine if you only had one thing to focus on. Maybe it was one location. You have three and you know you should have done it. You should have only had one. How easy would it be to make money with one location? Super easy cuz you have all your attention on it, right? But some of you aren't making attention with three, right? May not make money with three. Same thing if you have multiple businesses, you can't make it right a lot of times because your attention's so split. So focus in on the one thing that makes you money and do that over and over and over again until you're sick of it and then do more of it and I promise you'll make money. All right, lots of love, guys. Hope you have an amazing day. I'll catch you guys on the flip side.