# Why Coaches Get So Much Hate (ALEX HORMOZI) ## Метаданные - **Канал:** Alex Hormozi - **YouTube:** https://www.youtube.com/watch?v=7wN8n3qrqnQ - **Дата:** 10.11.2020 - **Длительность:** 12:28 - **Просмотры:** 20,767 ## Описание Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta17 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta17 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025. ## Содержание ### [0:00](https://www.youtube.com/watch?v=7wN8n3qrqnQ) Intro people who had mentors and coaches experienced four times greater success than the exact same person doing it on their own. Uh it is something that is highly debated uh oddly. Um and you see, you know, internet gurus, you see coaches all over the place, right? And the reason I wanted to talk about this is because I think it's a super important uh topic for a variety of reasons. one is why you know why is it important but secondly why do coaches get so much hate right and so I wanted to uh tell you what the data says what the science says and so I was having a conversation with Dr. Cashi, who some of you guys know is a very close friend of mine. Um, and he was saying that he had just seen a paper that was a mega metaanalysis of the impact of coaching and mentorship on success, right? On how people um are doing, right? and they found over 40,000 uh research studies and when they consolidated all of the information and they controlled for income and you know IQ and all of the different things that could uh make one person do better than another people who had mentors and coaches experienced four times greater success than the exact same person doing it on their own. All right. And to me, that seems like the most no-brainer reason. I mean, why would you I mean, who wouldn't want to have four times greater success or four times faster results um by having that, right? And the thing is despite knowing that, despite knowing that every professional athlete and every Olympian and every major team has coaches, for some reason the general population or people at large still have so much hate for them, right? Um, and you can pro, if you've ever had any kind of coach, you can probably think back and think like, yes, I was coaching with this person. And then many, many times people have a negative impression of that person who they worked with. All right? And so, I like to dive into these ### [2:00](https://www.youtube.com/watch?v=7wN8n3qrqnQ&t=120s) Influence and Persuasion types of things because if I see like huge generalities, you know, sweeping across the board, um, and I'm by no means immune to this. I have tons of people that I've helped, you know, go from broke to million-dollar plus gym that now avidly speaks me. Um, and I just like to think like what caused this, right? And so I was reading um I think it's 50 scientific ways, which is a phenomenal book by the way, 50 scientific ways to uh persuade people or to get the yes, I can't remember it's something like that. It's one of Robert Kaldini, who is the author of influence and persuasion, which are both two of the best books on influence and marketing and sales that exist. Um so he's a co-author of this book and one of the chapters highlighted uh something that I thought was like a huge eye openener for me and it was that when doing a favor for someone all right and I'll show you how this relates to coaching. When doing a favor for someone the perception of the favor and how important and how big it was actually correlates with time. And so immediately after you do a favor for someone, the person who received the favor thinks super highly of you because they were just in pain and they're immediately relieved from the pain that they were in. And then at that moment is when they believe what you did for them to be of the highest importance of the highest impact on their life. Then over time it just continues to decline. Right? over time it continues to go down of what their perception of what your favor was and what it did for your their lives. Now where this is gets interesting is that the perception of the favor doer of you right if you did the favor you believe that the amount of effort and the amount of impact it had on the person's life goes up over time and so immediately after you do something for someone is the moment where you feel like it was nothing it wasn't a big deal I just you know I just did this and this but the person who received it was like oh my god this was like I was stuck in this for two years and it was ### [4:00](https://www.youtube.com/watch?v=7wN8n3qrqnQ&t=240s) Psychological Bias horrible and as soon as you came in everything changed Right? But if you revisit that same story 6 months later, the person who got the favor is like, I mean, I would have figured it out anyways. You know, I'm a pretty smart guy. I really wanted to do it. I if it wasn't that guy with someone else, I was going to figure it out, right? It wasn't that big of a deal. And then the person who did the favor is like, "Oh my god, I saved this guy's life and he doesn't even blah blah blah. " Right? Whatever. But the point is that this is a psychological bias and it's just real. It's just in people. And so in recognizing that, it can give you a little bit for me of solace because I'm just like, okay, you know, what's going on here? Um, but it's just it's a scientifically proven psyological bias that exists in all humans. And so I think that there's a couple of takeaways that I've taken from this and that you can too. um is that one if you if you're doing any kind of coaching right it could be fitness coaching it could be you know it could be you're being a doctor and I'm using coaching in a broad term it could be mentorship it could be you know what I mean it doesn't have to be business related it could be anything right is that if you so this is purely just me giving you the tactics behind this if you do someone a favor the time to ask for a favor in return is immediately after you've done the favor because at that point is where they will believe what you did for them was of the most importance. Right? Now, you can also get into probably secondary effects of this, which is well, if you can continue to do favors over time, right? Then you continue to have those windows of goodwill, right? And I think of it like a telephone wire. So if you guys are old school, I don't even know if they of course they still make telephone or power lines where you know there's a pole and then it dips down and then there's another pole and then it dip down and then it's another pole and just think of each of those poles as the goodwill or the things that you do to help uh people out. But if you don't do that, then it just continues to go down and then touches the ground and ### [6:00](https://www.youtube.com/watch?v=7wN8n3qrqnQ&t=360s) Favors then it, you know, the wire blows up because of whatever, right? And so, um, I just find this really interesting because favors I think also act a lot like information, right? And if you sell information like I do, right? I sell business model, I sell sales trainings, I sell, you know what I mean? How to generate customers, all that kind of stuff, right? is that information although incredibly valuable upon consumption immediately decreases in value in perceived value to the person who consumed it. And so information is one of those in interesting things that is incredibly valued but declines in value very rapidly. All right. And so this is why if you are teaching people things, you need to consistently teach new things on a regular basis so that they can continue to have those telephone poles of over and over again you breaking a belief or teaching a new thing or whatever it is so that they can continue to grow. And I do think that over time there's some level of goodwill that gets built. Um but still most people are function on the what have you done for me lately, right? And I just you can be resentful of that and you can be the favor doer who's like I changed this guy's life. Um or you can just deal with the reality is that people don't care, right? They'll just think about what you did for them lately. And so I just see this as incred like as statements of truth. And so then you can just act in accordance with that. It's like so if you want, you know, you help someone lose 25 pounds working with you, then get the testimonial at that time, right at that moment, right? Don't wait and then ask for it six months later because at this point they're gonna be like, "Well, I was going to join another gym. You know, probably do something either way and it was really me who was doing all the dieting. I mean, yeah, you know, he helped, right? " Whereas, if you've done it right after they get off the scale and you tell them to come right in and then you do a great video, they'll have all the emotions. They'll just have gotten out of pain. They'll have achieved their thing and thing is they'll probably far more accurately depict how much of a change you really did in their lives, right? And so I ### [8:00](https://www.youtube.com/watch?v=7wN8n3qrqnQ&t=480s) Psychology of the Coach think this has far-reaching uh implications for a the psychology of the coach, but also b coach e right and I think that I've experienced this myself with different coaches that I've had throughout my life recognizing myself internally is like, you know, I look back on what they did and I think those same thoughts which is like I would have done it anyway. I'm a winner winner's win. Um and I was going to happen. Now whether or not that's true doesn't really matter. The point is that they were still the one who helped me out, right? And so, you know, giving respect to those people, I think, has been something that uh in the beginning of my career, I don't think I did um as much as I do now. And I think it's partially just, you know, maybe it's age, maybe it's experience, maybe it's scar tissue, you know, um whatever it is. But I have I think I have probably in the last year or two um been much better about giving massive amounts of respect to the people who helped me out uh earlier on in my life. And um and let me give you a different framing as well if you're the person who did got received the favor. So I kind of talked about this from the coaching perspective but talk about it from the student perspective is that like in my book which was released two years ago year and a half ago whatever it is um I have acknowledgements in the back and I have all people who influence me on that page good and bad because I still learn tremendous amounts from some of the people who were what I would consider maybe negative mentors right I learned uh I learned what not to do uh a lot of times and still some of those people still broke beliefs of mine even if they weren't intending to, right? And so, uh, I think Tony Robbins talks about this where he says, you know, blame them. You can't just blame your mom or your dad, right, for the insecurities they gave you. Also, blame them for your resilience. ability to uh, persevere. Blame them for all the positive characteristics that you developed as a result or in reaction to some of the negative things that they did, right? And so I think that if you can adopt that perspective, it's one way mentally healthier for you. Two, you won't burn bridges with people who probably did help you at some point. And then three, if you are the coach, if you recognize that this is going to be a cognitive bias, psychological bias that's innate in all humans, then you can adjust the way that you fulfill your business or you fulfill your coaching, which is one, if you want to get someone to recognize what you did for them, you want to have that done immediately or as soon after they achieve their result, right? And then secondarily, you want to continue to put post up those telephone polls week after week, month after month, so that you don't have to have that information decline over time. And the only way to do that is work, right? Is it requires effort. Like we have to continue to innovate. make things easier. We have to continue uh to strive to solve the next problem. Because the good news for everyone is that every single student you ever have as soon as you solve a problem, a new problem will be created from the gap that you just bridged, right? They will just go across the bridge to the next plateau where there's another gap where they need another bridge built. And so as long as you've been far ahead enough of the people that you are teaching, coaching, mentoring, student teaming, right? um you will be able to continue to build bridge after bridge for those people and it will force you to grow as a as a coach, as an entrepreneur, as a business owner, as whatever, right? Uh because you will force to level yourself up so that you can continue to provide value because the value that you provided has an expiration date. So, um I hope you found that valuable. interesting for me. I think it was really um once I kind of connected all those pieces together u it made a lot of sense in my own life uh for me as a student but also for what I've you know experienced uh as a quote coach or mentor I hate the word mentor but you know whatever um as a you know as a as somebody who develops business models and helps other people uh make more profitable businesses. It's been something that's been very valuable for me and honestly just very calming uh to my spirit. And so anyways, I hope that makes sense to you. Um, I hope you found that valuable and if you did, tag a coach. Uh, tag one of your coaches, tag some of your trainers, friends, family, dogs, pet, higher power, whatever it is. Um, otherwise, have an amazing day. Hope you guys have a crushing Tuesday and I'll talk to you guys on the flip side. --- *Источник: https://ekstraktznaniy.ru/video/16736*