# 4 Ways To Win On Social Media in 2025: Tactical Advice I Gave Influencers In Secret! | GaryVee Q&A

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=8BudazwJ5bU
- **Дата:** 18.03.2025
- **Длительность:** 16:17
- **Просмотры:** 38,561
- **Источник:** https://ekstraktznaniy.ru/video/16821

## Описание

Today's video is a Q&A with a group of talented creators and influencers that I invited to join me at my VaynerX offices. I talk about 4 ways to win on social media in 2025, and answer questions about virtual influencers, challenges with live social shopping, creating value to build brand and listening to the opinions of others. Hope you enjoy!

00:00 — I could not push you more towards live social shopping
00:33 — 4 ways to win on social media in 2025
02:43 — Virtual influencers are coming
06:11 — Don't tell me live social shopping doesn't work for you
11:02 — Creating value to build brand
14:12 — Why do you value others' opinions?

#influencer #liveshopping #entrepreneur #business #motivation 

Did you miss my interview with Codie Sanchez? Check it out here: https://garyvee.com/codiesanchez
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## Транскрипт

### I could not push you more towards live social shopping []

live social shopping I could not push you more to get serious about affiliate and live selling if there's any way you can get into that with what you do you should like if you're a magician create some deck of cards and sell that on T you know like it is a big thing that you should start learning the other by far biggest mistake most of you are making is you're not on enough platforms it's crazy this whole like just locked into Tik Tok Instagram thing is killing people like Facebook's a monster most of you don't post there every day it's 100% that someone who does something similar

### 4 ways to win on social media in 2025 [0:33]

than you is g to pop off way more than you next year that's 100% you can't spend a second on that that's one two challenging yourself to do different [ __ ] the biggest thing that catches so many people here up is they're not doing different [ __ ] they like do dance they do the fashion they do you know get ready with me they get whatever you do you get caught because at some point it becomes mundane and so like not having the self-esteem or the confidence to try completely different [ __ ] because you're scared it's going to underperform to what you're used to is the hidden poison for so many in here um live social shopping I could not push you more to get serious about affiliate and live selling like if there's any way you can get into that with what you do you should like if you're magician create some [ __ ] deck of cards and sell that [ __ ] on T you know like it is a big thing that you should start learning because it's going to eat up a lot of oxygen uh the other by far biggest mistake most of you are making is you're not on enough platforms it's crazy like you should be on seven platforms real talk like I it's just this whole like just locked into Tik Tok Instagram thing is killing people like Facebook's a monster most of you don't post there every day you know what I mean and so Snapchat Spotlight is like free opportunity cuz no one 's posting there and there's plenty of attention the same attention that sits on Tik Tok and Instagram um those are the big things that stand out for me for sure but I think keeping the noise out and not letting what happens to This Crew always happen which is when you're plateauing or when you're not growing and all that stuff it [ __ ] you up and it just can't like because if it does then it's over anyway understanding like trends like people don't follow people anymore like content comes to you now so like be like I don't like real [ __ ] talk I don't know if I've really paid attention to my following C for a year now like I'm aware of it I see it when I'm in my [ __ ] but it doesn't even like really register right

### Virtual influencers are coming [2:43]

um and then again like when I walked into brand deals like it's going to get harder not easier is meaning it's like this crazy thing more PE more Brands want to do more influencer work than ever but there's more influencers than ever and virtual influencers are coming right and so these companies are going to create replicas of you like when I say you I just mean not like you directly like they're just going to make like funny people and attractive people and black and white and Hispanic like in like you know years ago I would talk to Hollywood like this and be like the influencers are coming and they'd be like yeah yeah and then the influencers came now I talk to influencers and I'm like the virtual influencers are coming and they're really coming and that they're going to put money behind like it's a lot better for New Era to create an influencer they own than rent you for a couple posts so don't let that [ __ ] you up cuz that's already H that's done that's going to happen um you just need to be as good as you can be for you does that make sense like do not worry about competition other humans each other and definitely not the virtual ones cuz they're going to keep coming and you're going to wake up in 5 years and there's going to be there's 8 billion people on Earth there'll be more than 8 billion virtual influencers on social in a decade yeah and what is that going to mean it's going to mean that you might not get paid as much it's called supply and demand so you need to go hard during this era and I highly recommend you add live shopping to your repertoire highly you know some people won't translate into that genre as well there's certain reasons why big actors or big names never do SNL they can't do improv they can win an Academy Award but they can't do improv some of you could amass 10 million followers really making a skit but you might not be good at selling [ __ ] that's okay but you need to find out if you can because if you can it will be your hedge against what I'm talking to you about make sense is that only on Tik Tok like selling that no it it's it's Tik Tok is leading whatnot is doing very well that's a one-off app that's just live social shopping but everyone's coming Twitter's going to roll out something next year meta is not going to sit and let Tik Tok win this so I don't know anything but I promise you that Instagram and Facebook next year will be like announcing live shopping you know like it's like I just can't see how it's too important it's happening and it's like in fact I wonder if Facebook will buy whatnot just to like speed it up I don't know but it's um I expect by this time next year every platform's playing with it it's that important so I I've run live shopping like marathons for tar Cosmetics we did put so much time into live shopping like a year and a half ago and I don't really see them doing it I see them doing that much anymore but like the gmv from live shopping and my friends at the ordinary that also do live shopping so low right now like you could spend six hours on live and make like a couple yeah and revenue is it like if you already know how to do it I'm running a new brand now but it's like startup if you already know how to do it do you think it's worth it to be on the platform and be dedicated time to live when you know that the money is not being spent there yet or should you just like P off until what you just said in a different way is somebody

### Don't tell me live social shopping doesn't work for you [6:11]

saying like I've tried to be an influencer and I haven't I did I want to break it down though I did $41,000 in sales in an hour two nights ago right so I think that it's just cuz you guys didn't do it well right like if for example if you're doing tar cosmetics and you don't have a unique product for that live shopping which was exclusive to that live shopping and you know that becomes a thing you I it's I see that you did then it becomes how was it produced right what was the call to actions who was the hosts the host back like I just said some people here might not be good at it and comma to your point a year and a half ago it was not where it is right now right so like in that 18 months there's just been so much more growth in demand so many more people have put their credit cards in so many more people buy now the algorithm 18 months ago did not put as much live shopping into the foru page now anybody that goes on live shopping is getting a huge so there's like 13 variables I'd have to look at that show 18 months ago to understand why it happened no I guess just interesting you are seeing it like cuz they were saying the same like a year ago it's like oh live shopping now everyone get on right now but it wasn't like there at least for our product and like our demo like it wasn't there yet which I'm assuming it you're seeing now just possible that it is actually even 18 months ago it was a game of halves and Have Nots again I'd have to look at what y all did but it it's the same old thing like if you're not like I think everybody here should become a basketball player like right it's the best business in the world like literally wemi is going to make a billion dollars being a basketball player but most of us aren't capable of it and so like I think all of you should do live shopping but you can imagine if not good at it won't go so there was just so many things from that you know but there are people making millions of dollars a month so that's just real data what are like best practices said it earlier that people don't go on social for the sake of getting sold right and it's like anytime I feel like I'm getting sold quick to swipe out so with then have like whatnot how do you get people to go there they only want to go to buy this was a distinction I said a long time ago that I still believe which is people don't want to be sold when you guys are being tricky about it right like when you're trying to be clever you know I think people are comfortable if you're like upfront like you're [ __ ] live and you're like on QVC you're like yo I'm selling [ __ ] like you know what I mean like it's nobody's getting tricked if they don't want you know what I mean so I think I what we see is that when people are trying to be sneaky about it like here's my free white paper on how to become a Creator and you click it and then it's like put in your email and you get one page free but then give us $99 to get the rest of the ebook then you're like [ __ ] you but if that person was like my ebooks 99 bucks to be a creator that converts better so I think it's just about clarity as a best practice so on brand connect would the engagement be in like would that be the factor of compensation views your reach will be the first lever so how large you can help distribute the brand itself will be the most important thing now they're measuring above and beyond reach how valuable are those reach is it just it came on someone's screen or did someone actually consume it and that's how they're measuring it is the measurement how people are being paid like would a brand pay a Creator B you get paid more you mean performance yes you'll be paid more it it depends like at the end of the day any negotiation in life is completely subjective right so for example the reason I've never done a single deal ever is the halo effect of what I'm actually doing I can't capture right if someone's like well this is how many followers you have Gary or views you have I'm like cool but like my influence over the entire ecosystem is so profound that for me I have to think of it from like a name image and likeness standpoint and then that becomes complete error compared to what Peter's talking about which is pure math path and then as you all know now more things are going into affiliate and live shopping where that's Pure Performance you have to decide that if you're get if you're going to be on live for an hour selling stuff and you're only getting $13 a unit for the thing you're selling but what about all the brand halo effect that comes along with the creative so these are just all things but this all happens while there's also a million of you being born every hour and virtual influencers are coming and they're not even human beings and they're going to eat your food too so that's all real

### Creating value to build brand [11:02]

[ __ ] how do you balance so my social media is a is a pipeline for business as well so how do you balance reach and exposure versus it becoming a legion a source of Legion well the creative becomes that variable right so the way I think about that is most of the stuff I do 99% of it is back to 10 years ago when I talked about jab jab right hook 99% of it is I just want to create value to build brand when I go for conversion it never does as well as the other stuff when I'm like buy this book buy this hoodie that never gets the same reach cuz people don't want to be sold to right and there's creative ways to do it and like for me like green screening blog posts I write about things that like have done better cuz the format's better but you can't dwell on it not performing as well in reach when you're trying to convert because by Nature it won't and we're always challenging ourselves to find creative ways to hopefully make that happen but that's you know it's like what's the purpose if you're in brand building mode you want to get as much read reach but if you're in sales mode in a B2B environment you may only need one person to convert to make it worth it you know so I just graduated from drama school and I wanted to know um I created content before I started my acting journey I wanted to know how do I share my acting Journey without overexposing myself cuz I noticed like um some of the actors I truly love a lot of them aren't on social media and it's like a Mystique type of thing I was wondering like how do you go about that and also you know just keep that self-esteem going without those are two separate question so the first one I I'm I walk down the street a 98 % of the people have no idea who the [ __ ] I am many people in this room have no idea who the [ __ ] 80% of the other people in this room are I promise you my guy you will not be Overexposed this concept of overexposure is a 1980s television thing like Madonna Michael Jackson literally most of you don't know who the rest of the people in this room are yet many people know who these people are right so Overexposed osure is a farce of a day that long ago that Hollywood wants to keep around cuz they trade on it it's straight the boogeyman [ __ ] it's Santa Claus there is no overexposure literally Sabrina Carpenter could walk into this office and 35% his office has no idea who the [ __ ] she is you know how insane that is that's the world we live in now it's Mass fragmentation so don't worry about overexposure it's just not real you know I don't know the journeys of your favorite actors they just might have gone up the acting track the whole time but I also know that King Batch used Vine to get on every Netflix movie I see him on like there's you know there's different ways to go about it as far as self-esteem I just don't know why anyone

### Why do you value others' opinions? [14:12]

values somebody else's opinion about their life I really don't I just do not know the second you realize that is the second you have self-esteem like I just don't know why you would care what I think about you I don't know you I'm being honest I don't even care what my parents think about me because I know there's many things they don't know about me and I'm close as [ __ ] to my parents you the only person in the world that knows you is you no matter how close you are to your spouse your partner your parents your sibling all of you right now can think of the single person you're most close to in the world and you know how much they don't know about you actually right so that's [ __ ] self-esteem to me that's it in a WAP like self-esteem is an inside game but it really is based on outside forces right you're worried about what people think about you know especially a kid like you if you're going up a drama like I'm sure for a while you're like I'm going to be a big actor I'm going to right and so you start worrying about like what people think cuz you aren't yet but you're trying what are they doing I always think about this like sports if athletes who are on the court when they get like when the Knicks have a 130 run the other the way team has a 130 run and we call a timeout and the whole garden booze the [ __ ] out of the Knicks if the Knicks players were like H and like and had to go in the locker room like they're not worried about me booing I'm [ __ ] eating a popcorn watching them everybody who's got opinions about you is eating [ __ ] popcorn watching you I believe awesome I got to go see you love you thank you