# What's Next In Social Media & Great Entrepreneurship | GaryVee Audio Experience w/ Bear Handlon

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=sDin-3lMSXI
- **Дата:** 24.01.2025
- **Длительность:** 41:11
- **Просмотры:** 64,081
- **Источник:** https://ekstraktznaniy.ru/video/16838

## Описание

Today's video is a conversation I had with Bear Handlon on The Born Primitive Podcast, where we talked about what's next in social media, what it takes to be an entrepreneur, and how most people don't have the grit it takes. We talked about how you can't hide in entrepreneurship, and whether or not people are born with the knack for it. Hope you enjoy!

00:00 — This is what it takes to be an entrepreneur
00:29 — What's next in social media?
08:04 — Speaking at an event for veterans going into the civilian world
09:20 — You can't hide in entrepreneurship
13:23 — You don't have to get it right the first time
21:43 — Starting a business aimed at veterans
31:17 — Most people don't have the grit to navigate becoming an entrepreneur
34:52 — Are people born with the knack for entrepreneurship?

#entrepreneur #motivation #veteran #army #podcast #socialmedia 

Did you miss my full social media marketing strategy In 8 minutes? Check it out here:  
https://garyvee.com/creative

Check out my new b

## Транскрипт

### This is what it takes to be an entrepreneur []

everyone got so caught up with a Mark Zuckerberg these stories of 20-year-olds that hit they didn't understand that 99. 99999% of people have to eat Judgment of others self-doubt along the way lonely ass moments for 3 6 9 12 years every day every hour every minute every second being in the fox hole no [ __ ] most people don't do it it's like your freaking Noam man like when it

### What's next in social media? [0:29]

comes to this stuff you always know where the evolution is happening and you're always like yelling from the rooftops of everyone like hey heed my advice because this pivot is coming or hey there's this new platform like how do you stay on top of that and I guess to load the question where do you see the next Evolution going live social shopping is going to eat up the world next year you should live on Tik Tok shop and whatnot it's happening right now in real time you guys are selling stuff live it's happening literally right now that's awesome literally right now as you can see out obviously podcast people if you're listening right outside my office I built a studio it's literally right outside my office this is expensive real estate by the way we're in the middle of Manhattan and they are literally live right now selling vriends trading cards by the way if you like Pokemon go to vri. com so that's awesome so you think that's where it's going people want that instant I got it first I'm telling you right now exclusive Vibe I believe 5 to 20% % of the content in for you Pages next year or the year after will be live streams social shopping has already happened in China see what I do well is I watch I'm very good at watching it's really funny I'm a real tough read at first but if you it sounds like you really got me pegged at this point like I'm a weird dude like I'm always talking but really it's only 1% of what I do I'm always actually just listening right I've got a lot ofp yeah you know what I mean like you got all see me when I'm talking but you don't see the 15 hours that when I'm not talking every day that leads to me talking about [ __ ] that's good but it's a lot of things that go into that but live social shopping brother you need to bet the farm on it okay it's you know Tik Tok was a big one I was super right about that and it was early for people a lot of people remember it as a pandemic thing as you know I was yelling about musically let alone Tik Tok and I was talking about Tik Tok 17 and 18 19 there was so much getting good then but everybody was over infatuated with CAC and LTV pre iOS 145 on meta what they didn't realize was the brand building that comes along with virality of organic posts is more valuable than best practices on performance yeah and the thing you call it in your book is too is like the when it's an early when you're an early adopter of something new the platform rewards you for leaning into that it's like buying real estate when people don't see it yet yeah cuz they want to cultivate that new platform it's not even they want even cultivate it it's just supply and demand it's not even the platforms doing anything for you I thought maybe like you know for example like when Instagram stories came out no that's smart they were like all of a sudden Kack in stories was like nothing that's a feature okay yeah when a new feature comes along yes the platform wants to get data on it so they will push that feature so adopting the feature is smart when a new platform comes along that's Meant To Be A Winner what happened in Tik Tok was there was [ __ ] 50 million people on it but there was only 100,000 people taking serious making content for it now there could be 100 million people on it with 50 million people being serious making content what the [ __ ] do you think happens everyone's like you know what's going on right now on Instagram I'm shadowbanned you're not [ __ ] Shadow banned you're losing on Merit there's more people posting than ever and you're not as good as you think you are I stay on top of it because I'm a practitioner so what's amazing is I'm a coach player just to give you context like this will maybe land for you this is me writing the actual copy to my Instagram post at 8:47 this morning love it do you have a team that ghost writes it and then you tweak it or was did you write that original no this as you can see they give me the content okay like we talk a lot with each other about what content they're putting out content they give me the things that they think I'll like and there it is so like think about where I'm at and I'm writing my own Gary ve words literally typing with my own fingers and we have so many people that get like six months of success and Outsource everyone's so quick like so first of all I'm a practitioner number two I run one of the biggest marketing agencies in the world so forget about just what Gary ve knows on the Gary ve accounts which is a big personal brand account I run a 2500 person global company that has employees in Singapore and Malaysia and Amsterdam Mexico City and Toronto so I'm sitting at the desk of a company that's spending billions of dollars in media making hundreds of millions of dollars in creative and I'm looking at the math and the Quant and the qual I also do a ton of investing I'm also Gary ve so entrepreneurs like me now and I'm getting hit up early on like Gary ve I just went from 0 to 10 million in one week on Pinterest I'm like you did let's talk like I'm so in the traffic I'm in the [ __ ] traffic then I'm another thing I'm selfless now I don't view me telling the world that this is happening as me losing out on something a lot of my most sophisticated friends in the world think when they see something that no one else sees they get quiet I get loud got it yeah no and that's a complete inversion right people oh shoot I know the new trick I know YouTube shorts is the new thing I'm not going to say [ __ ] right I'm going to put a ton of content into shorts correct right because I want mine right you're the opposite I am that's awesome I'm the opposite because I think the world's abundant and I feels good like it feels good to sit opposite someone at a table who has admiration for you that you've earned yeah feels nice there's you know I'm even getting the Goosebump there's no dollar amount that's like a $5 million right now put on this table doesn't feel better than the way I'm feeling sitting opposite of you the countless endless emails texts and DMs I get that just say thank you do you know what it feels like when somebody DMS you and says I had a t-shirt business that was failing I was [ __ ] working as a [ __ ] pre like a lawyer that I was miserable but I had to pay for my [ __ ] family I could this thing was about to give up but I saw your Tik Tok thing on the nine Tik Tok I made I sold 10,000 t-shirts three years later Gary I'm doing $3. 3 million I make double my salary would take home that I is a lawyer I'm picking up my kid from [ __ ] work every day do you understand what it feels like be is a I'm reading this [ __ ] and I'm like this is [ __ ] insane I as a lowly like a this little human over here one of 8 billion I'm putting out this content and this [ __ ] man this kid on the other side of this man taking him to work to school every day his life has forever changed cuz I decided to make one Tik Tok to tell this guy to make Tik toks that's rewarding I understand why people do nonprofit work serve this country I understand why people want to be guidance counselors and coaches and [ __ ] you know therapists it is an intoxication when you know you're leaving a positive impact on someone for certain people absolutely and I think it's one of those things if you do good enough it comes back you know what I mean it's God in the biggest way bro and it not in [ __ ] Lambos and [ __ ] hot boyfriends or girlfriends in [ __ ] just peace of mind yeah in [ __ ] soul and [ __ ] laying in your deathbed and being like you know what I [ __ ] gave it a good run one that I can be proud of and pump my grandkids can say nice [ __ ] mhm so I speak at a an event every

### Speaking at an event for veterans going into the civilian world [8:04]

quarter it's a organization that helps transitioning Special Operations veterans that are going into civilian world so they bring me in um I'm a prior Special Operations veteran and to as they do an entrepreneur panel and that we just take questions and the guys can ask anything hey you know even like how do I start my LLC and this and that and is that a physically done is that not virtually it's physical yeah I do it in Virginia Beach um I'd like to do it once with you that'd be awesome you know they bring me in and I think they're me to come in and be like you should do it and you know be an entrepreneur and it's awesome and I always give them a very sobering answer and say all right fellas let me break this down for you at best 7% chance of success um in my case um seven years didn't make a penny I mean the business was making money but when you're growing you have to put it all in there if this is something that you know is is burning you alive and you're staring at the ceiling every night thinking of it it's probably a reason to do it but if you're going to come into this thinking this is some glamorous thing and that oh I don't want to work for the man and you know be the hamster I said you know working a 9 to-5 with a good company and building back some Equity with your family and like what I basically said is I don't want you guys to think it's this romantic thing because guys you told them the truth like I it crushed me and now not only that what ends up happening is people fall into very deep depression and Suicidal Thoughts when they publicly

### You can't hide in entrepreneurship [9:20]

say I'm going to build a huge company you can't hide an entrepreneurship when you start a company and you say to your entire Inner Circle I'm starting this [ __ ] pizza shop I'm starting this new AI app I'm starting this fashion brand you have now put a [ __ ] Target on your self-esteem because unlike when you work for the man when you work at vayer media my company and I fire you because you know you're a [ __ ] loser do you know what you tell all your friends and family Gary's a dick face they [ __ ] me my manager actually Gary's I'm pretty nice no Gary's nice but he doesn't get it he you blame everybody you and guess what else everyone believes you CU everybody hates the corporation right yes when like people have excuses for everything when you work in the government a corporation for a startup you can always blame somebody when you have a company when inevitably like 90 [ __ ] three five% of them inevitably when it goes out of business in two to three years you can say [ __ ] like I picked the wrong time or like I got [ __ ] the economy no no this is sports M like that's what entrepreneur is like you picked the wrong time in all the do you know how good the lipstick business was during the Great Depression I'm being serious bear it was great during the Great Depression because everybody was poor in the whole country humans are still humans they still need a light one of the few things that was somewhat luxurious that was somewhat affordable was lipstick and women what lipstick exploded during the Great Depression cuz they couldn't go out like the Roaring 20s and hit the clubs in their dresses but they could put their lipstick on while they're [ __ ] in line for porridge and it was important for them so whoever decided to start a [ __ ] lipstick business during a Great Depression picked a great time so you know the other thing I take to tell the fellas and the ladies is hey when you fail when you make excuses you're losing friends will believe you but all the real people know and one of the reasons I try to talk people out of Entrepreneurship a lot is if to your point I love how you said it if it's not eating you up then you're probably not it there's I'm going to pull out my report card for you bear love it there's a reason this report this is my school what year is this is my all four years of high school recap report card all right for the listeners there's uh Some D's there a few A's some C's no not a few A's there's four A's one a year what class was that in uh gym fiz Ed that's right the only A's I got in high school were in gym cuz I was a Gym Class Hero nobody tried harder to win in gym than me just smoking dudes with the DodgeBall literally and like not because I was so much better than everybody because you know normal high school kids are like it's [ __ ] Jim who gives a [ __ ] and I treated it like game seven the NBA as you should have look at my class rank at the bottom all right where is that at the bottom here somewhere okay GPA 1. 67 class rank was 243 out of 254 so bottom fifth percentile for botom fth there was only 11 [ __ ] losers worse than me why why did this report card happen it happened because I wasn't capable to go all in something that wasn't real to me I understand why someone can't be a good entrepreneur because if you if it's not in you I wasn't able to be a good student not because I'm an idiot but because it wasn't in me I just couldn't humans are animals it's really hard to be a giraffe when you're a [ __ ] penguin yeah people need to find what that is for them right and they need to be not scared to try to find it if you're a big bulky dude like you and [ __ ] ballerina is in your [ __ ] soul then [ __ ] be a ballerina what the [ __ ] is someone going to say don't forget you're a big dude punch him in the [ __ ] face well and I think one

### You don't have to get it right the first time [13:23]

lesson for people is like I think they have to get it right the first time right and it's like guys like especially like at any age really but you know people you know they're in their late 20s and they're like oh they have this Grand decision it's like dude just do it and then pivot right and shift um you know my I launched a business right before born primitive and it was a failed business I threw the Hail Mary was an idea I had in college and I raised $110,000 in capital and I got a lease on a warehouse and all these things and was pitching anheiser Bush and Miller Kors and I was at the I thought I was in and long story short um we had a purchase order the director of the Miller Kors point of sale division got fired new guy came in he said I'm clean I'm clearing house on the program and everything's on hold oh I had just ordered $50,000 worth of foam overseas I raised 110 so that was nearly half of my Capital I just signed a lease for a $70,000 printer a giant printer to print the graphics um and I have a 5-year lease on a warehouse and I now have a 54t container coming to me full of foam that I now can't use so I tried to Pivot into a directed consumer angle of like selling it to the consumer but it was a product for a keg it just wasn't it was a B2B play all day long and skinny post down the field Hail Mary right through his hands at the 5 yard line you know what I mean and like that it was done well because maybe I'm just too dumb to know any better I immediately pivoted and launched this little born primitive thing you know what I mean and out of the garage right um had I been deterred from that experience then it wouldn't never exist and that's why I try to tell people it's like hey you don't have to get it right the first time pick a Direction I got a good one it helps a lot of people I've had hundreds of emails through my career on this entrepreneurship is baseball entrepreneurship is UFC entrepreneurship is baseball because if you go three for 10 in baseball you will go to coopertown New York and be in the Hall of Fame three of 10 three out of every 10 times especially now with the way they're [ __ ] trying to all hit home runs and everyone's batting 230 if you bat 300 for your career you're [ __ ] in Striking Distance obviously there's other variables there but three out of 10 and you're one of the best ever next UFC obviously there's been a couple guys who pulled this off but I think people really resonate with this nobody's going to end up being undefeated in that right yeah like you're going to [ __ ] lose e a dude's going to come along a lady's that's better there's also you're going to lose to somebody inferior to you because it's so raw you just might get caught with a punch right there's a huge F we're looking at Madison Square Garden right now this why I have my office here I'll be there next week you will Stipe is fighting J Jones so I don't know if you know this bayner Sports rep steepe I do he's one of our athletes one primitive athletes I know that I forgot about that I'm GNA be you gonna be there yeah we're gonna hang oh hell yeah uh look Jon Jones is arguably the greatest UFC fighter of all time Stipe hasn't been in the Octagon in four years he's been firefighting in Ohio and yet I'm going to go into that Arena and say one punch can change everything and so same in entrepreneurship you might be a remarkable entrepreneur I've had things not work for me in the last 5 years that are silly given my craft you know we all know this like the best always make mistakes cuz we're [ __ ] humans I I love that you tell people that and I talk about it all the time I'm like if you are scared of losing first why almost always it means that you're worried about what people think about your losses um but if you're worried about losing this is not for you yeah and you know there's so much honestly I think losing first helped me because it it painted reality right and I learned all the hard you know first of all never place a order for raw materials until that PO is locked down not only it locked down with a deposit you know what I mean I'm about to go further until the money hits the bank even approved money in the actual bank that can't be taken back yeah well you know I'm 23 years old we're drinking beers with the director after and like yeah the and I'm all excited oh yeah order the phone you know and you know there's many lessons I learned from that even negotiating my lease I should have had an opt out I should have and I did none of that um so you know if in a way it's like well go ahead and do it and actually if you fail that might be even better in the long term for first time entrepreneurs listening remember the first time you made out or had sex or ride a bike or drive I'm like petrified that I I'm thinking back to the first time I drove a car I'm like how the [ __ ] did I not die like no [ __ ] you're going to make mistakes the first you sucked at everything the first even if you're like a natural Talent like oh my LeBron I promise you the first jump shots were not as good as the ones today like no [ __ ] you [ __ ] up it's entrepreneurship is a series of micro losses with an occasional macro win all that entrepreneurship is micro losing every day and occasionally having a macro win micro losses occasional macro win if you're interested in that then come and hang with us if you're not which is 90% of people no judgment [ __ ] there's a lot of kns that I wish I wasn't entrepreneurial if you don't think there are kns I just got out of a budget meeting actually when you were here I got out of a budget meeting and I literally left it thinking [ __ ] and this is a direct report to me running one of my companies and I literally said to myself walking out this literally just happened said I wish I had his job because like I want to make that kind of money without any of the [ __ ] stress the number two is the best job in the business a business I think there's a lot of burdens that business owners carry that the employees don't realize right it's 24/7 it can never now you get the fruits of that I always tell my homies true like I'm going to say this real quick if you're confused your employees shouldn't care or carry the burdens you carry if you want them to let them get as much money as you get mhm it's true yeah and I'm and by the way I don't actually expect Compassion or empathy from my employees that's not what they signed up for they didn't sign up to work here to worry about me I now some people are compassionate empathetic humans and like I mean people see me sitting in this [ __ ] room for 15 hours a day every hour not eating lunch they're like all right they probably like that's beautiful but yeah you know I I think that a lot of employees that become entrepreneurs are hit smacking the face surprise they're like they didn't understand all the variables that came along and by the way that's what happens in Parenthood all of us grow up and judge the living [ __ ] out of our parents and then we become parents and we're like oh makes sense now love it well I want to tell a quick Gary ve story well it won't be that Earth shattering for the listeners but you might get a kick out of this so I actually saw you speak I think it was in like 2018 or 2019 it was out at Common Thread Collective I don't know if you know Taylor holiday the crew out there you came in spoke at an event and they had all their clients come and you were talking about the landscape of digital advertising at the time and you got up there in typical Gary ve fashion was telling us like you guys don't realize it you are in the Golden Age of social media ads right now like I don't even know what CAC was like I know what CAC means back then for those listenings customer acquisition costs our cac's like 55 right now I don't I don't even want to know what it was when you were speaking it was probably like eight bucks I don't even know and you were saying spend spend because this window of time that you are in is going to close quickly um and it was at a time and I think you've alluded to this before there was actually a guy one of the clients we were there with um that had his own brand and he would put puppies faces on socks right and this guy had a Lamborghini and I remember thinking man you know when the Going's good when you have an e-commerce brand where you put people's puppies on socks and you have are you're rolling around in a Lamborghini that's when the paid game is freaking you know that window has came because you don't need LTV first order profitability when C's that low just printing money around the holidays and then hey wait three nine months do it over again right that's right um I want to shift gears a little bit talk

### Starting a business aimed at veterans [21:43]

about storytelling and authenticity which you hit on of course um and I think that like for me I kind of want to present this through a more primitive example one to kind of have you maybe pick it apart but also if you feel like there are cool things about it you know kind of lean into what you think is all right so I'm in the originally you know we started in Fitness apparel we've branched out we're in tactical apparel um outdoor apparel L Leisure jeans flannels Footwear everything you know we're in a lot full brand of lanes now right and you know anyone who's in a Peril knows you got to be a little bit of an idiot to go in that space because there's no barrier to entry um it's any there's just there's thousands of Brands and there's a lot of noise and you have to do something different to differentiate yourself in that space and okay what is your actual value proposition right um everyone can make good leggings it's not that hard right um so you can't just be oh make we have great sports bars and great leggings while good product helps there needs to be more to it so we fake product good product is the cost of Entry yeah sustain call that like an implied task like you better have good products no [ __ ] because even if you're a coolest brand and you're winning on cool for a minute you will lose overtime yeah the [ __ ] sucks that's right yeah so um what I've tried to do over the last couple years once I got out of the service is Art we need to lean more into the values of our company that makes us different and for us a lot of that is kind of giving back to Military and First Responders um it's authentic to us because it's the roots of our company um you know over half of our employees are veterans um spouses of act active duty service members firefighters cops or the spouses of those individual over half of our building and we got 80 people right so it's in our DNA that's not intentional you know we hire whoever comes in and is awesome but it shakes out that hey that's kind of the disposition of our company we live in the s um was it intentional early on um well early on it was funny it was just I hire like my buddies wives that I sered with like hey man like can you get my old lady a job like yeah she seems awesome and like now she's the new email girl you know I mean knows nothing about it that was the early days you I mean similar to my background most of the people around me that have bu buil companies with me are bad students I just was like yo I get that I'm like oh you're a scrapper with FS like if literally 15 years ago if you went to Harvard and then walked in for a job and you were a kid that dropped out of high school and but like but you told me that you sold Blow Pops and in junior high I always hired number two that wasn't right by the way but it was right sometimes yeah um I now at for turning 49 next week I know that half the people that went to Harvard suck [ __ ] at the game and half the kids that sold Blow Pops and they got suck at the game well I went to Yale so I can confirm the Harvard gu sucks right yeah I mean like you know you learn but on the flip side I used to blindly think all the Scrapper kids would be monsters and I was like oh I got badg grades for a different reason than you got badg grades you're just not it well so with this example um I started to realize when we would lean more into that part of our value proposition it it made us stick out amongst the noise and one example that I'm proud of what year is that um so I got out of the service at the end of 2021 so now I actually had the full week that I could you know I'm not doing the other job which was very serious and stressful and intense right um and it opened up my aperture to okay now I can actually like take a step back and see how I'm going to kind of position my forces here you know what I mean and um and I realized sayy we got to lean more into this because that's what the consumer I think wants at least from our consumer and as you know you your consumers don't choose you choose your consumers by how you market right um and I wanted to be more assertive with that so one of the things we did in June it was the 80th anniversary a D-Day coming up in June and uh this popped into my head I was getting on a plane in Wyoming two years ago and I said I want to do this I'm going to make a D-Day shoe for the 80th and uh so we made an 80th anniversary shoe for D-Day and we donated uh $50,000 of the proceeds to fund a group of like 60 World War II veterans who went back to D-Day for the reunion and a lot of them were original like first wave Omaha Beach guys right um so those Omaha Beach guys you know I've had the luxury of uh of meeting a couple through my life there's not many people I admire more it's [ __ ] nut so this why I'm always trying to smack my friends around I'm like they're complaining about like some dumb [ __ ] I'm like [ __ ] do you understand what the world has been through and you know so I got to go with those guys and I was a caretaker for one of them for a day at the ceremony you know it's at the cemetery um we went to the beach they did a rose ceremony where they each put a rose down there one guy he had his friend killed on Omaha Beach behind this giant boulder that was embedded into the sand and the boulder was still there and he hadn't been back right so he like got to I mean how Wild is it nearly 10,000 Graves at that American cemetery it'll it'll take your breath away uh very humbling um is it 10,000 yeah it's nearly 10 it's like 99,900 something um and and just obviously a very surreal experience but you know I try to okay this is a obviously we have to be very delicate because this is a memorial moment right so you have to commercialization you're stepping away as much as you can yes so you got to be it's a very fine line but I also believe hey if I can leverage our platform and reach to do good then everyone high five so we launched that intent man intent nobody's going to look at you and be like you [ __ ] piece of [ __ ] you exploited D-Day not if that's not your intent yeah that's why cancel culture didn't work you know that right the reason cancel culture ultimately when it's read about and understood in the history books is the reason it lost was because it didn't factor in intent if you didn't mean to hurt someone's feelings it's not great that you did but it's very different than if you did yeah do you think it worked in the beginning though of course yeah it was wild in the beginning of course it did because and you think do you think it's dead oh I think it's on its back foot look I think the concept of holding people accountable to bad Deeds is a wonderful trait but The Branding of it like what we did for a couple years which is at any moment's notice being like I don't like the way you looked at that person you should be F like that was [ __ ] Ridiculousness because intent was taken out it's hard for me to believe with what I knew about you from afar and now spending some time with you that you were like oh okay this is going to be awesome I'm going to make so much money on the back of these [ __ ] guys that's not what you wanted to do you wanted what I think a lot of the best entrepreneurs want which is ooh this is a winwin winwin win sit situation mhm and there's no way for Amo Ford to bring these guys back if I don't have this variable people get confused who the [ __ ] do you think supports nonprofits I love when people are like oh what who the [ __ ] do you think gives donations how do you think this [ __ ] works you know so no good for you man but intent bro what I think you might like is so we did a limited edition box and I wanted to we I wanted it's a you know you talk about storytelling so we got the French government gave us permission to bring back 10 kilos of sand from Omaha Beach um it was sanctioned we said this was going towards this charity it's called the best defense foundation so we did a limited edition we did 500 units of The Limited Edition version it came in a wooden ammo crate that we had uh transitioning veterans handm in Virginia Beach so it's a replica ammo crate ammo can went in that was branded inside the ammo can you had the uh order from Eisenhower on that day written out in an old parchment paper uh sand from Omaha Beach in a vile can you send me a link to that like some I might even have an extra one to see and then a limited edition challenge coin inlaid and then obviously when you pulled that out the shoes were in the bottom um and every penny of that went to the you know the cause um and it was a huge moment for us and it made me realize that like this is the secret sauce this is the [ __ ] this is how you get the art always beats the math in the end bro the gray always beats out the black and white in this what do you think religion is the American dream is ah man [ __ ] of course story is everything and I think that's the but that's the hardest part to manufacture because like well if you're over the transactional email SMS like that's like the Tactical stuff that's the easy stuff that's a commodity that's like having a good product yeah General entrepreneurship um obviously you know I know you're your Origins um kind of being a scrappy Entre entrepreneur from the early days so just could you quickly walk through the early years of Gary ve and particularly like I want people to know what it takes to get through that initial inertia um you know from my business it took seven years before I made a penny right A lot of people I think want that instant gratification and I think um people need to know what they're getting themselves into so walk us through the early years of you the early Gary ve cutting your teeth um and uh you know doing your thing I think I've talked about it so much and I'm happy to hear as well but I want to actually get to the Crux of what I think you're asking friends if you're listening by the way this very handsome structured man and you're a fan of him what he's trying to do right now is very smart which is he's how old are you now brother I'm 36 yeah you're at the place now where like it is crystal clear to

### Most people don't have the grit to navigate becoming an entrepreneur [31:17]

you this is not confusing 99% of people think entrepreneurship is cool because they think about the wealth that comes along with it now clout uh for some people it's Destiny like for me potentially you want to get to know you better like it's in them but what's a what's the struggle is for guys like you and I that clearly have some level of interest to communicate Journeys or ideas or with the hope that it's beneficial is we're aware at this point that most people don't have the grit the determination the comfort with uncomfort the ability to navigate the truth of this which is everyone got so caught up with a Mark Zuckerberg or these stories of 20-year-olds that hit they didn't understand that 99 I need I'm actually going to take a pause and now go to it friends listen to me 99. 99999% of people have to eat [ __ ] Judgment of others self-doubt along the way [ __ ] like lonely ass [ __ ] moments for three 6 9 12 years every day every hour every minute every second being in the fox hole no [ __ ] most people don't do it we got so into the glamour of it I am a poster child I'm one of the humans one of the hundreds of humans hundreds out of 8 billion that caught this moment where entrepreneurship went from not being talked about to the as cool as being a rapper or an athlete or a celebrity I'm very aware of it because I lived most of my 30s without entrepreneurship being cool so I lived my 30s my 20s my teens and my childhood and so the lemonade stands and the G and the garage sales and the shoveling [ __ ] snow when you're nine and it snows and you're from an immigrant poor family and it's in you to build and you're a builder and you're a provider you unlike your friends in the neighborhood who are building [ __ ] snowmen and sledding you [ __ ] grab a piece of [ __ ] shovel that's in your parents house from the [ __ ] Soviet Union which was like a [ __ ] G like not a snow shovel that you buy a [ __ ] Walmart this [ __ ] piece of [ __ ] shovel that I shoveled with was literally from [ __ ] Russia and was like the kind of [ __ ] you use on a farm like you know the whole shovel head was like be this big it's like cast iron steel yeah like [ __ ] it weighed more to me bro like I remember I'm not bullshitting you I had to drag it cuz I didn't have the strength to carry it and you're ringing doorbells and you're [ __ ] hoping that somebody says yes I will let you [ __ ] spend the next 45 minutes of hard labor to give you $3 and when you get 15 of those people to say no to you no I will not pay you to shovel snow when you stand behind a [ __ ] lemonade stand in the heat of the summer and you [ __ ] watch car after car after car not stop you start to [ __ ] understand that no is your friend real entrepreneurs know wannabe entrepreneurs ideological entrepreneurs people that have entrepreneur Tendencies people that view successful entrepreneurship as a way to put a Band-Aid on the gap of their own self-esteem they think knows the enemy which is why they [ __ ] quit well I'm curious to get your opinion do you think because so my version of that was

### Are people born with the knack for entrepreneurship? [34:52]

growing up walking around the neighborhood with a lawn mower and a weed whacker saying hey can I mow your lawn right and grade and where you I was in Indiana right and um that was just all I knew you know what I mean and you know they grew into like having 35 Lawns and awesome good little hustle for high middle school high school but uh do you think people are born with that Knack yes and I also think it's developable to a certain degree do I think some people are born to be better at basketball or skiing or cooking yes I do I think all of us every sing good news every person listening you were born with certain tendencies that you're better than the average bear on oh that was fun that was pun there it is that was a Yogi the bear reference but that work right here per that was fun uh I think I was born with a high ceiling natural talents and then I [ __ ] cultivated and worked the [ __ ] up it for 40 years and became who I became similar to what LeBron's doing similar to what you know people do so do I think that if somebody worked as hard as you and I and had less entrepreneurial skills and tendencies DNA wise do I think they'd be less financially successful I happy I don't think so that's cool to me you know what I mean like I think it I think there is a version of but I also think like look I think I could like back to entrepreneurship I think you and I both could have made less or more money we were given all the ingredients but we made decisions along the way you know and so I don't think money is the scoring card in a lot of ways though it's one of them obviously an entrepreneurship so yes I think some people are born with more talent and then less talent but had parents that pushed entrepreneurship on them and that made them slightly better at it so good news everyone hard [ __ ] work and practice is real [ __ ] yeah I think that can make up for you know a lacking Talent many way sports like if you know anything about sports friends I promise you the most talented were not the all-time greatest the most talented who also worked their [ __ ] face off became the greatest of all times and people the amount of you know I have a sports agency now we have hundreds of athletes the amount of guys that told me like bro I just outworked everyone like he's like half my high school football team was better than me but they [ __ ] got into drugs girls dumb [ __ ] or just stopped working as hard they took their talents for granted they got hurt obviously Sports unlike entrepreneurship has that um so yeah I mean I think it's a beautiful world now the world's simple like yes there's talent that you're born with but then there's the thing everybody on this call on this listen on this podcast can do which is you can control how much you go the reason I got so into mindset [ __ ] like when I think about why did the [ __ ] did I start talking about self-esteem that wasn't in the [ __ ] bingo card 15 years ago oh [ __ ] that's the thing that's stopping people from working hard because they're worried about people's judgment the it's very clear to me now you know I turn 49 next week that means 50 is real [ __ ] for me now right bro so you know it's fun cuz I feel like I'm at halftime I think I'm going to live to 100 so it's fun to be like how the [ __ ] did I get here and what's very clear in how did fck did I get here as a public figure it's I have this deep dream that every time I do a podcast like this so for example this one there's going to be people that have never heard of me because that's how the world works and they'll hear me and three of those people will be like this [ __ ] dude's awesome I'm going to listen and that's where I can leave positive impact there's going to be another group of people here who used to listen to me who don't check in with me anymore who are going to hear something new or different slightly different because they [ __ ] with you heavy and now I'm here and they're like oh [ __ ] let me get back on that train a little bit there's going to be other people here who don't [ __ ] with me at all that they don't like me they're like [ __ ] that guy he curses I don't like his style Jersey whatever and but they love you so much and like ah [ __ ] I don't even want to listen to this but I love Baron [ __ ] it let me listen let me see if this douche bag comes up with anything worthwhile and I might say something that's worthwhile for them all for the same game of like God I wish people knew how real this is they can I want everyone who's listening to realize [ __ ] your mommy and daddy [ __ ] your boss [ __ ] me [ __ ] you beer like [ __ ] you Johnny Sally believe this or not no [ __ ] no rah I don't I'm not a motivational speaker I'm a dude that builds big [ __ ] companies and yeah I talk about optimism because it's real because I've watched people in deep [ __ ] situations just change their [ __ ] start to hang out with positive people start doing positive things and good miraculously good [ __ ] happened go [ __ ] figure I know every time done wrong behaviors bad [ __ ] happened and every time I've Done Right behaviors good [ __ ] happened and I'm obsessed with overc communicating that to people even if they're listening right now and I just did my rant and they're like [ __ ] this dude he's full of I you know what bear I can hear them yeah I can hear the dude driving right now who's a big fan of your podcast who's like nah whatever dude you got lucky or nah not for me or if you knew what childhood I had I'm like bro I'm 50 almost now I was a poor student and grew up in bad neighborhoods and went to a [ __ ] college with B neighborhood kids I know what the [ __ ] I'm talking about then I got [ __ ] I [ __ ] won and I met with unlimited people who have [ __ ] rich kids who are all [ __ ] up and like I've lived and the [ __ ] reality is bear that it's [ __ ] achievable for these people if they just decide that it is bear I apologize I actually have to run oh you're good well this is a pleasure man no no I want everyone to hear this I don't feel like we even got going yet well I'd love to come back some there's two ways to think about this one can we do part two next year when I come to Virginia I'd love to or if you want to do it sooner in case some like next summer yeah if you want to do it sooner come back in January and let's do part two I just did a part two podcast where on my podcast okay and it [ __ ] crushed I don't feel like we've even gotten into it yet I think we need a part two I would love oh I appreciate I'm humbled that you would invite me back I'm Ling the Vib so fun by the way everybody I'm not trying to be rude this is like my life I'm a practitioner I have a big meeting in Midtown that I have to run to and it's inappropriate for me to not be there so I'm I got to run I apologize but I promise you part two all right part two is coming with Gary ve thanks Gary see you