# THIS Is What The Future Of Social Media & Technology Looks Like | GaryVee on CREATIVO Podcast

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=CD4aLYMWHUE
- **Дата:** 19.12.2024
- **Длительность:** 53:54
- **Просмотры:** 24,836

## Описание

Today's video is my conversation with Roberto Martinez on his podcast, CREATIVO (@RobertoMtzTV ), where we talked about how humans resist new technologies but have always proved eventually that they can adjust. We talk about how the person you need to hold accountable is you, and why I love improvisation. And I pose the question: Do you think someday humans are going to live outside Earth? Hope you enjoy!

00:00 — The person you need to hold accountable is you
00:38 — Humans resist new technologies
06:24 — Humans have proved that we adjust
08:10 — Do you think we're going to live outside Earth?
20:19 — The power of improvisation
35:10 — The approach to building up a small business
42:15 — The importance of good health

#creativo #podcast #technology #ai #influencer #entrepreneur 

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Check out my new book - Meet Me In The Middle https://garyvee.com/VFB
—
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— 
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water. 

Gary's life ambition is to buy the New York Jets.

## Содержание

### [0:00](https://www.youtube.com/watch?v=CD4aLYMWHUE) The person you need to hold accountable is you

one of the quickest ways I know that somebody will be limited in their achievements is predicated on how much they blame others yeah there's actually a quote here that says the one person you need to hold accountable is you I believe accountability is the precursor to happiness I believe it is foundational to happiness accountable is accepting the truth after the fact yeah you know what I mean like I tried to do this it didn't work I could blame Dustin but I hired Dustin to film it could have looked at the edit once you're just always just knowing that it's you it gets good cuz then you don't feel like someone else is in control that's why I tell everybody to die on their own sword the

### [0:38](https://www.youtube.com/watch?v=CD4aLYMWHUE&t=38s) Humans resist new technologies

Train the television the telephone the automobile yeah the phone these are mon electricity these are monster I promise you before there was cars it's just not that long ago people were all over the city on horses yeah not that long ago brother the number one thing I know is that humans will resist new technologies it's what we do yeah and for the small group of us that are the other way there's great opportunity to create and build and um and I enjoy that I'm a software engineer and I made the I made an AI version of myself yes which actually hosts one episode per month of this show good for you I think that's a future what do you think about that oh 100% I think humans are going to be the intellectual property owners of themselves of other humans there's so much coming yeah I see that as me licensing my image 100% to it's all nil yeah it's all name image and likeness and I I heard in your book that you also mentioned the mascot aspect of companies yes AI is a form of masket for a human being 100% I think that's right um yeah I mean I think a lot of people are going to be freaked out by it at first there's a lot of resistance a ton but there is resistance to electricity you know that yeah when electricity was invented most human beings around the world especially in Latin America by the way said that there was Demons Inside of it yeah and they rather have candles and there was resistance to writing to radio to television everything how you how do you think we should treat these uh virtual versions of ourselves talking about AI should we see him like an extension of ourselves or as another character that looks like us like what's the I think the right way is yes meaning both yeah I think it's going to be all of the above I should make a virtual dog as my and build up that profile why not I should have a version of myself a variation of myself me and girl form yeah why not you could actually pursue different careers 100% there's so much that's coming and it's big stuff it's crazy it is definitely big stuff like I don't view this next wave of AI and V VR and virtual as some small little thing it's big um and that will come with societal anxiety and new Norms there are people in Japan in full pledge relationships with vtubers yeah literally dating people that are virtual that's crazy you know but that being crazy is no different than many things that have happened through the history of humans it was crazy to live to a 100 date someone from the opposite sex religion it was crazy to not have children get married it was crazy to get married if you go further back everything's crazy until it's not yeah but I think AI it's a different kind of crazy like it's what everybody says yeah it's the same speech that when somebody said when I did when the version of me said no we're all going to take airplanes and the other person said that's a different level of crazy I would say well that's what they said when we did boats people never left their land and took to the water but then have somebody invented the boat and they did sure and then the plane I get it h marrying a computer sounds weird to everyone right now or to marry code but I do not believe that will be weird in 500 years I don't yeah and that's just that because I promise you if a caveman was reincarnated right now and walked in here he would struggle yeah yeah like a lot's [ __ ] happen but a guy from the 1950s will struggle like the exponential progress in the last 30 years have has been insane that's right we we've turned from linear to expon would you age on that 100% so the world is getting smaller technology is bringing us closer together making us go further apart it's always doing the same [ __ ] what's going on right now that's interesting is people are not choosing optimism what's going on right now is that everyone's scared because politicians are being very effective in scaring people and fear controls people yeah I agree like if you think about for example H making your way from New York to LA a couple of hundred years ago that would take months and some people would die in in the process 100 right now you could take a 100 years ago not even a couple 100 years ago 1924 but do you think there's a point in this H technological Evolution that we're not really going to understand the implications of what we discover sure because for example right now we have big data we have uh all this uh what about the atomic bomb yeah there was a the bomb created by human beings that killed an ungodly amount of people in Japan it's terrible horrific the gun somebody invented it like if you go far back enough why does anyone get killed by anyone sure right but they killed him with a stick if it wasn't a gun and there was a knife and like of course do I think that we're going to create robots that may kill people sure might happen it's real life I just don't fear because I am

### [6:24](https://www.youtube.com/watch?v=CD4aLYMWHUE&t=384s) Humans have proved that we adjust

optimistic about human beings cuz human beings have proven for thousands and thousands of years that we adjust this doomsday like we're it's G to it's over social media robots AI like I don't know because I promise you if the four of us were having dinner in 1950 after the atomic bomb was invented I don't know if any of us would have believed that for the next 74 years nobody would use one yeah after it was just used I think the most underrated thing in the world is the human Spirit yeah and I agree because there's like these human tendencies that don't necessarily repeat over the years but are continuously present like for example in the book you talk about Collectibles that are coming back from the 80s from the 70s from the 50s from the 60s yes history maybe does not repeat itself but it kind of rhymes like this is like a radio show in a way and and that's exactly right so well there's going to be some elements of the human nature that are going to transend these new tools and we're still going to be necessary like I'm an optimist as well in this sense but I think the the this new technology uh like there's there there's biotechnology there's uh Big Data there's uh qu uh quantum physics yeah quantum physics but in in computer science that's right what's going to happen when all these things intersect like are we going to what's going to happen when four things that you and I couldn't dream of get invented in next 10 20 years I mean let me ask you a question do you think that people are going to

### [8:10](https://www.youtube.com/watch?v=CD4aLYMWHUE&t=490s) Do you think we're going to live outside Earth?

live outside Earth I don't know it's a it's an interesting question because I think there's two ways about thinking it like forget about that just for fun just when you and I are hanging out in heaven yeah in 400 years we're going to be having a podcast yeah and when I walk by you and be like hey yeah remember in 2020 before in when we were alive do you believe in 400 years people live outside of Earth I think the metaverse makes a really interesting argument against it because we're turning our we're turning more sedentary than ever so we may create something H virtually that substitutes the necessity humans have of exploring so I don't know because there's this like for example uh do you know what the fmy Paradox is is this question about if there has been so much time in the universe and and there has been a lot of time for an intelligent species to develop and to explore the universe where are they like if there's aliens where are they and there's this hypothesis called transcension that it actually says that H that uh intelligent species eventually evolve so much that they surpass the necessity to travel space because they create their own reality and I think we're seeing that in the metaverse so we're definitely going to live like in a in a different form and and even in a different space but maybe it's a space that we created which is kind of interesting I think all of that is valid like for example the but before you move on yeah like when I see you in heaven in 400 years yeah do you subjectively I don't expect you to know nobody who's listening knows it's just a simple question as you sit here today as a young man in this moment of your life not to be historically correct or not cuz good news will be dead but do you believe in 400 years that humans human beings that live on Earth today will evolve to a place where our great greatek great grandchildren live on a planet outside of Earth do you think if we find a really attractive planet that it's viable I think we would yeah do you think we have the capacity to alter or create ways to be on those planets where it is viable cuz I think we're educated enough that there's things as humans right now like it's too cold it's too hot it's to do you think we will have the capacity to alter it yeah I think so me too and that's it like that was it that's the whole thing for me on this subject yeah like I think you affirmed your actual in-depth optimism there yeah sure this concept that I sit here today and I know everything that the human species is capable of over the next 400 years in a world where we just invented the Internet recently inv electricity in a world where we invented dams like why on Earth are humans not capable of continuing to grow out of necessity potentially environmentally sure or out of curiosity exploring which is our [ __ ] gift yeah why on Earth would we not figure it the [ __ ] out it seems too obvious to me on that than what most people think is the alternative they're using the logic of what they know now yes I understand right now it's not clear to you how we're going to go up to the moon and [ __ ] chill but it wasn't clear to people how they were going to leave their continent 500 years ago yeah I agree I agree and that's I think that's like a really big thing I admire about you because you have this visions of the near future that are really diff are really difficult to to express and 10 years from that uh declaration it seems like really actual like for example I don't know how the how this cartoon is called in English but in Spanish it's Su sonicos which is The Flintstones and the guys from the future what yes the Jetson yes there's something called uh retrofuturism which means that it it's kind of like exploring the path that we didn't travel like if you see the visions of Back to the Future of the Jetson from the it's like it's kind of like a childish dream no yes but you don't get that with your Visions that's like that's really big especially now I don't like to guess yeah I'd rather say nothing and I just think that there's you know back to intuition and improvisation certain things come natural to me when it comes to humans I think again one of the great things about getting older one of the you know I brought it up again I'll bring it up again one of my dreams for Heaven is you get the answers to everything thing you know I think we all have skills and talents and I definitely feel like I have a very special relationship with humans I feel very connected to the other 8 billion of them I like them yeah you know I believe in them I Believe in Us I watch so many people who are literally scared of every other person and it makes it breaks my heart do you know that I often say Dustin's about to laugh I always talk about like I don't like dogs and it's an inside joke to myself because what it represents for me is that people blindly Love Dogs yeah but they don't blindly love people and I wish it was the other way around why do you think that happens because of the media because of the politicians the division the polarization the media and politicians have always been around I think parenting DNA it's just how animals work we animals like I think there's a lot there but I think that sin I will say this and I've been spending time on this with myself cynicism and anger and fear and darkness is easy sure optimism and hope and love is hard so I think a lot of people just choose the easy path yeah sure it's it's easier to go and Destroy somebody's sand castle but it's way harder to build your own right I believe in it the most brother my favorite it's fun to say this with this view I always say I'm sure it sounds like you've listened to me enough to have heard this before but for people listening for the first time there's two ways a different way to say it there's two ways to build the biggest building in town build it mhm or build a little one and tear everyone else's down and a lot of people choose the ladder and um that's un fortunate and then people get thrown off humans are many humans are uh not strong enough emotionally that when they are hurt they then deploy that as everyone will do that to them yeah and they close up for me when people hurt me when people have bad intent towards me I view them as an enigma an anomaly a rarity and I believe in that I also think that you have a really valuable skill in the future that is this intuitiveness but it's an informed intuitiveness because your process of for example the process of creating ads that you share in your book that first start with Organic content that perform well in social media like it's an intuition but it's a it's like somebody that did his homework and then uses that information to make these observations right yeah there's momentum like I always had the intuition but the experience and the pattern recognition and the momentum and that deep trust yeah I trust my intuition in a way that I know most don't and I wish they did for me here's why when I trust my intuition it's always a winning outcome even if it's a losing outcome yeah this goes into self-esteem this is why I talk so much about it if I worried about what everybody thought about me I would do nothing and that's why so many people do nothing they worry about Judgment of others it's one thing to worry about your parents or your significant others or somebody who admires judgment but there's people that are scared of strangers judgment and it's really hurt the world yeah this confidence that you have is because you pursue what really interests you and and you have the gods to fail with your own idea because this term intuition is like a really complicated one because if you're not all in with your intuition you in a way Outsource success to somebody else yes and you need to be in control of that so even if you fail it's a successful outcome because you're in control of your next step it's so well said my friend but there's another part of the meal there's an very key ingredient to make all this work humility yeah you know none of that would work if I wasn't accountable to when I'm wrong one of the quickest ways I know that somebody will be limited in their achievements is predicate on how much they blame others yeah or they complain yeah there's actually a quote here that says the one person you need to hold accountable is you that's accountable ant one of my favorite vs this room is called accountable ant I believe accountability is the precursor to happiness I believe it is foundation to happiness I think when sometimes people hear me say that they think of themselves right now and they're at home beating themselves up you're not being accountable you're being unfair to yourself accountable is accepting the truth after the fact yeah you know what I mean like I tried to do this it didn't work I could blame Dustin but I hired Dustin to film it could have looked at the edit if this video like once you're just always knowing that it's you it gets good yeah you know because then you don't feel like someone else is in control yeah I agree 100% And you need to build like this architecture of your life that you can hold yourself accountable and I think a big part of it and you can correct me if I'm wrong is to build metrics that depend on your work and not on other people like for example if you start a podcast one big goal could be make it to 100 episodes instead of making to a million subscribers or followers because it depends on your work and you create a life that with your work you can win because then it's a it's another person's game or there's this external influence which obviously you prefer like you prefer to have success you prefer to how old are you I'm 31 you got your [ __ ] together brother thank you know and I see it because I remember being 31 and understanding this too now you have the luxury of a lot more information than I had at 31 I wish and I don't like using that sentence but it would have been great forget about I wish cuz I don't even like it would have been wonderful if I grew up in the era like it's so Advanced on how you're thinking and I had that naturally at a mother that I think was a huge impact and it just came natural to me but yeah man if you know I really hope that you get great success because then you'll have influence and I hope that kids listen to you thank you brother I read your last book uh for this interview H I read all Al your jab jab right hook because I heard in the introduction that it was like a prequel to the book no yeah day trading attention originally was called jab jab left hook yeah it's uh both books were trying to accomplish the same thing which is talk deeply about why organic social media content matters yeah I actually heard the audiobook

### [20:19](https://www.youtube.com/watch?v=CD4aLYMWHUE&t=1219s) The power of improvisation

version and I was impressed about the your improvisation skills oh I yeah is that like an always on part of your life yes it's it might be my biggest strength yeah I uh very much it's how my sense of humor is it's more improv than standup it's um it's a big part of my creative process and yes what you got to see that day was how many of the best things that have ever happened to me yeah have happened you know I sense something it could happen to me during this interview yeah actually happens a lot when I'm interviewed because questions are taking me down different paths that I'm taking my own self yeah yeah I actually got really inspired by that because I have published two books and I was thinking about making the audiobook version and I actually fell in love with that version because it was like a podcast 100% you would be great at it and since the early days you were like that like since as a child even yeah I was very disruptive in class because if I had an idea even if my teacher was presenting I just never was able to contain my enthusiasm my passion um and I've always allowed it I didn't want to contain it I think today in society through medicine and through parenting and through Society we try to contain art I think it's a huge mistake yeah and I think it's an essential part of making of keeping the artistic process alive like I'm a really big David Lynch fan yes and i' and I've heard interviews about his creative process and he calls them happy accidents when those kind of Eureka moments happen like on site I don't even to your point it's funny where we're going with this I don't even think about it any other way yeah I actually think scheduled or structured creative brainstorms by Nature have already eliminated the opportunity for it to be truly creative yeah and how do you professionalize that because it's May structure is sometimes like a necessary process to become a professional at certain uh I think that's very well said uh the way I do it is through culture okay so what I mean by that is to your point I have a 2500 person Global Marketing company that only schedules its brainstorming and things of that nature but the culture of eliminating fear is actually the single most important variable of creativity okay so let's break that down the real artists of the world in whatever genre they're less scared yeah and it's an it's a really important part in Social progression to have that artist mindset because I was watching a couple of months ago this really cool documentary of Netflix that's I don't remember how is it called but it like documents the the Studio Life of this really big artist and there was this girl called NTI oxman and she had like this graph uh that tried to represent human progress and it all started with art because art usually asks like the questions about what's next and they don't necessarily have the skills or the knowledge to materialize it but they think out outside of the box once the artist asks that question it's then the job of the of science to to provide like the building blocks of the idea and then it turns down to engineering and then it eventually turns out to design and then the design is the input for the new generation of artists to start the cycle all over again so you need that artistic mindset to think forward right yeah I mean for the way I see the world is math and art are foundational and incredibly special and some people over index very heavily to one side or the other my great gift that I'm thankful for is I think I blur those lines I value both very much and um to double click into what you just said that's exactly right I mean there's a re if black and white ruled the world everything would be figured out yeah so to me the gray the art is profoundly important and really so much of our passions as human beings sit in art and art comes in so many shapes and forms not just the way most people think about them you know food I think for us we've all lived in an era where food is Art yeah like we respect chefs today 50 years ago the chefs were help yeah sure look down on so I think we keep evolving in understanding art and yeah I mean it's uh I agree that it is um it is probably the most wonderful currency in our society and there's like a potential to find a canvas in every form of work do you think so 100% everybody can find the artistic value in their own work oh gosh I mean my sense of art is pretty broad like I think it is um I think the way I manage people is Art yeah I agree how do you build this sense of culture because I've been following you for a couple of years and you're like this voice sometimes inside my head like you have these phrases that eventually I think about it especially when I had an agency in Mexico how do you build that sense of culture I think by taking on the responsibility that you work for everybody and not that they work for you okay I think the reason I've been able to do things is real leadership is to make it good for them not for your pocket so I think intent it starts with intent do you want to have a good culture or do you say it and not mean it and what you want to do is have a good p& l you know if you're going to invest in culture when you manage a lot of people it's going to come at the expense of profit sure you know and so and I don't mean like you throw parties and you have a fball table in your office I mean the grace and patience you give employees to get there instead of firing them costs a lot of money I can't even comprehend how many tens of millions of dollars I've lost by giving people more room over the last 30 years to have them not deliver but it has a higher impact on the overall culture when you're place that tries to be like that and how do you like verbalize all that that you said like in a business perspective like how do you convince everybody that that's the right path to follow because you had a lot of success with this mindset but how can you pursue or persuade sorry everyone else that that's the way to go by not having passion on persuading or convincing I'm not in the convincing business I'm in the conviction business I don't control the other man and woman on the other side of this podcast I can only speak from the happiness and the joy and the truth that I live and I'm aware that it may impact someone in a way but I think when people get focused on convincing and persuading yeah that is ego I have no interest in everybody doing it my way or believing in my way I have interest in oversharing it with the hope that it brings other people Joy at the same level that it's brought me joy yeah it's like a stoic perspective that you're only responsible for what you can say but not what others can interpret I also think you know yes and I also think it's the most common you know to me sometimes what makes when I hear stoic or stoicism it makes me smile cuz in my brain it's I think of it sometimes as common sense in what world do I have control over you yeah you know I I think people are very insecure and I worry about that and I think Gary ve exists because I hate insecurity you know I want to Champion people to get more confident to be more happy um but I am not audacious enough to think that I've got it figured out I'm just passionate to overc communicating um what I see you're also a really intuitive guy like in the best sense of the word you've been I I read your jab jab right hook yes and you made some bold predictions that turn out to be like really right yeah I know that you you've never described them as predictions you just you describe them as observations because you're really like in the bleeding edge of of the I can do it right now virtual influencers social shopping like it's all happening right now but I'm so in it I just see it earlier a lot of times than the 99% yeah you are actually a really big voice in my conscience because I missed the Tik Tok wave early in the day yes but right now I'm really into the AI wave coming back to this improvisational nature I'm also a really big fan of your talks I'm a speaker as well and you've influenced me a lot because you have like this reverse engineering process with the audience which I find fascinating because it makes every talk kind of different because you're like responding to the audience feeling that's right how like when did it all started because it takes go because I had like that really static talk and then I I took the leap of fith and I like if gar does it I can do it as well and I started doing and right now I have so much fun on in this public event and it's better right it's a lot better like you grow a lot actually look so here's probably the most flattering thing that has ever happened in my career I'd never done television Wine Library TV pops off in 2007 and I get invited to do the Conan O'Brien show this is at the height of late night television in America in 2007 we don't pre- rehearse I did not know that was unusual later I did Ellen degenerous later I did the Today Show later I did a lot of TV and they would always rehearse our thing Conan didn't cuz he's an improv he's a writer he's a [ __ ] genius I go and do the thing you can find it on YouTube anybody just type in Gary vaynerchuk Cen O'Brien and it's [ __ ] fire like I don't love to give like I let others give me love I'm confident and I'll talk it a certain way but like I won't say that was I'm amaz but it was good right and it's funny and the time like what you've observed the timing's right it's and it's straight [ __ ] improv like at the highest level America's watching there's a studio and I've never done television at the height of it first thing I've ever done that's crazy and it kills it's the last segment of the show it ends he goes good night America thanks g b good night America show ends and he turns to me and he goes where do you do comedy and I'm like no no I'm a wine guy and he said get the [ __ ] out of here I don't think I understood how smart Conan was and how like respected in comedy improv writing I didn't really know yet at the time it's one of the greatest compliments I've ever been given one of the really profoundly talented yeah you know comedians of a generation from a writing from an improv standpoint on one interaction with me thought I was a comedian and so to answer your question similar to that night I think maybe a year earlier was the first time I gave a speech down in Florida it was immediate the first keynote I ever gave was in that style I have never in my life prepped had slides now as you know cuz you listen a lot it's not that I have a caned speech I have things that are in my mind in periods of time and if I'm speaking a lot you have like reefs h I have riffs because they're there and they're real yeah and some of them are jokes and I'll go to them um but yes I think one of the reasons I've had a big speaking career is I'm contextual yeah right if I go to Mexico right now and go give a talk I'm going to make references to maybe what they did in the world cup or what's happening in popular culture in a Nolla or like I'm you know I'm going to I'm contextual and then I'm contextual to the audience if I'm speaking to a bunch of roofers that's different than me Cosmos sure if I'm speaking at a Collectibles conference that's different than I'm speaking to a B2B SAS industry and I have such a wide breath of knowledge because I'm a practitioner that I'm always ready to speak yeah I think you're contextual but without losing your essence yeah and you're also really good at recognizing patterns which I think that's the essence of intelligence like it's maybe a really systematic approach to intelligence but I really believe that intelligence is recognizing pattern and you're really good at perceiving people and acting upon it right yeah I trust yes thank you I yes I there's probably nothing I trust more than my initial read on a human being what detonated that approach to life like was it your parents your education I think it was my circumstance I think you know first I think my mother has a lot of it you know it's really funny when I think about my mother and father I really genuinely do have it's crazy like and it's a joke in my family the analogy is that because I was first I got to pick all the best things you know I really am no question my mother Father's son like I just and like just the sheer best versions of them both my parents have tons of great qualities shortcomings I really took a lot of their best qualities that's number one number two my upbringing I got very fortunate that I grew up with little you know I'm an immigrant I was born in the sov sovet Union not a great place to be born came to America in the late '70s a bad time in America especially in New York it was like ghetto you know where we lived in Queens it was like you know in then New Jersey and good diversity and 80s you'd go outside and play for 12 hours a day and like I was a grownup at 8 years old I literally went outside and lived life like my mom knew I was outside but she didn't know where I was so you just matured differently I was the oldest of three kids I was parented by my mother who's amazingly emotionally intelligent so not only did I have the natural ingredients but then the [ __ ] cook cooked it right just a lot of things went well when did you started with your

### [35:10](https://www.youtube.com/watch?v=CD4aLYMWHUE&t=2110s) The approach to building up a small business

father's business of wine when I was 14 when you were 14 yes you had like how different was it the approach from the one that you share in your book H or you recommend in your book of like for example if you have a roofing business that you do it in secret was it kind of like that but in obviously in another era or in another yeah you mean in convincing my father to do things yeah like you started doing things in secret to help the business or was he like it was a I would say this to my father's credit he I he supported a lot I earned that in the first two years I work my face off I'm 14 15 16 I'm working 12 hours a day and then I'm selling wine at as 16 and you have a young face I did I used to old he's the number one he's Dustin's number one we're pointing to Dustin who's [ __ ] 40 and looks like he's 25 but when I was 15 I look seven you know when I was 19 I was 13 so at that point in my life I looked even younger than I was so I was 15 looking 11 and people are coming in buying alcohol yeah that's crazy and I'm like oh you should buy this you should buy it was I the Great sadness of my life as there's no footage of this it has to be ridiculous so I gained my dad's Trust on being good in the first couple years and then by the time I'm 16 17 he just trusts and he said yes to most things and the things he said no to yeah I did them out of his vision and then showed him it worked and did it we're we now in bner media yes bayner media was a consequence of this uh wine store and your YouTube career or your social media career was a consequence of Vayner Media or how was the chronology yes I started doing YouTube in 2006 right when it came out February 2006 it came out in 2005 mid 2005 So within the first year it exploded I was good at it worked it helped the business and then Twitter came out and I was fast on Twitter and then Facebook and so my career was always about marketing but this was the era of 2006 where it was about personal marketing that gave me leverage to have people interested in me which allowed me to listen to the market and know they needed my skills to do what I was doing for my father's business but for the biggest companies in the world and so Vayner media came out of me being a marketer for my dad's business but realizing that it was going to become the most important Marketing in the world and that's Starbucks and Nike and BMW we going to need it yeah it's incredible the difference uh between the marketing more marketing right now and in the 70s and 80s you know I know you said even in the early 2000s like it's so much complicated right now oh I wish I could be Don Draper yeah you know I wish I could come up I have a lot of ideas you have ideas yeah sure I going into a room and selling someone on believing in my idea would have been the best and then going in the middle of day and getting a cocktail and becoming I would have been the best or having this sense of stability that you know that this ideas were maybe work in 6 months I mean it was unbelievable what we're in now the Merit where the math shows you if you were good at creative or not because of the algorithms that's a different game but luckily I've been training for this game for over a decade so we're in a good position do you think the reward is as well exponentially bigger right now yeah I do it's also potentially very low cost yeah that's one clip from this for you could result in doubling your audience yeah that's crazy yeah it's crazy what advice would you give me I have this podcast I have found success in Mexico I'm over 500 episodes in this podcast but I want to start H breaking the American Media I already have my working Visa I'm going to come to the states probably next year and you don't have to give advice to somebody that knows what to do you're doing it right now just knock on doors and we are in you breaking into the US market you're my first guess in English which is we are in the moment right now this is the meta of you executing on your vision you're no dummy you didn't get beer by accident me saying yes to this interview you're going to leverage that to completely penetrate the entire Market I appreciate your yes by the way I was happy to do it I go back to intuition I get a lot of these there something just smelled right how do you continue to find interesting this career because you've done it for so long uh because I have interest in building the building okay yeah it's interesting because you describe yourself as a serial entrepreneur and that tells me that you are in love with the game you're also a Serial social media Creator because you're contextual with the way you express yourself in different platforms have you fallen in love with the social media game similarly to the entrepreneurship game or is it part of the big game uh I think it started as being part of the big game but I think I love the craft of it as well I was always aware that if I built a personal brand that would be a leverage point for growth it's called I love when people are like oh so personal brand it's so yucky I'm like reputation yeah people get so caught up in words I knew having a big and good reputation would be good for business go figure you know so um I think it started off as me knowing that it would be valuable for my entrepreneurial career but I think I now enjoy the craft of the creativity the science the strategy similar to the way I enjoy being an entrepreneur I'm also very interesting I probably love being coo as much as I love being CEO okay so one of my shortcomings potentially is that I spend too much time being coo because I love operations too I enjoy all of it yeah I I have the same problem I really love the creative process and the technical process of this podcast but you need to you only have so much hours Willer no matter how [ __ ] amazing you are no many how many hours that's right I also like that uh by dedicating yourself to build like this personal brand in a way you also incentivize yourself to build a better you like you not only grow professionally but you only you also grow personally with each new experience that makes it like addictive like for me I sometimes live experiences for the podcast or for which is my way of verbalizing my interest but for me it's actually like a this virtual cycle of I get better to perform better so H I'm a buyer of that yeah how about physical health you're also in really good health does that come into the equation of the business performance no I think that's

### [42:15](https://www.youtube.com/watch?v=CD4aLYMWHUE&t=2535s) The importance of good health

more about life okay you know I don't think I'm in good health because I want to work forever though it's more that I don't want to die you know like I love life so much work is a big part of that but I also love my leisure I love my family I love build like so you know I think the P the health is not the driver of business though one of my favorite clips of me on the internet is a kid asking me Gary how do you factor Health into your business and my answer was I was walking in the Super Bowl and I said to him well if you're dead you're out of business and I've always laughed about that and it came very natural it was a fun improv moment but I think I do health because I'd like to see my grand like I want to live why wouldn't if you like life why wouldn't you want to live as long as possible yeah you know and you know I think some of us have such passion for what we do like I feel like if I was out of shape and not as healthy I would still have the adrenaline and the passion to work as much yeah I just don't think I would live as long and I prefer to live longer yeah I sure agree how do you talk to yourself like in private like for example I'm often yeah but but how Conant what's like the tone like oh it's a love affair yeah in the way that I think I talk to the world I think the way you see me show up is what's going on with me too which is I'm like if I'm a cheerleader for Dustin well of course I'm a Cheerleader to myself but I'm also telling myself like I enjoy a good this actually happened very recently maybe this week or was it last week I was in the bathroom in our office I was thinking about something I got to the you know the mirror I washed my hands and I look at myself and I like I razed myself like literally physically looked at myself I'm like don't be a [ __ ] idiot you know it's like fun I have a very nice relationship with myself and it is actually my it's one of my deepest sadness that I know so many don't yeah you need to know how to talk to yourself and how do you respond to certain kinds of tones like I talk to myself like a boxer like if I'm My Own Co my own coach because I respond well to that yeah but there are some people that don't yeah I think I think you know sometimes I'm my father to myself sometimes I'm my cheerleader sometimes I'm my you know guidance coach or you know like there's a lot of versions but all of it is so warm and well- intended yeah how do you deal with success because it's one thing that I I've noticed in this talk is that you don't you don't stay a lot in your successes because you're moving forward like how do you deal with us with success do you move on quickly yeah too fast actually I'm trying to be a little bit better my brother razes me quite a bit of like can you [ __ ] take a second to smell the rose but for me the rose doesn't smell good the putting the seed into the soil to grow the Rose now that manure yeah that I plant the rose in that smells good to me I like the [ __ ] yeah the the really good part of enjoying your dayto day is that the process is the reward 100% I I'd like to be a little bit better More For The Memories yay we sold the company or like you know like I've had some remarkable things happen that it's almost humorous now that I'm sitting here and thinking about it like I've had some pretty big stuff happen where like I'm not sure I'm spending even a [ __ ] minute on it you've seen it dust you know like yeah so but I don't think that's a bad thing I don't think that makes me a sicko or [ __ ] up like I I'm a little detached from my success that's like over here it's almost like a shelf of trophies like I don't know like it's got dust on it like I don't think I shine my trophies you know yeah I and I totally identify with that like I'm a I'm a really big poker player poker fan and I approach poker like really mathematically and you cannot feel so bad for losing a big hand if you did the right decision and vice versa like you cannot feel so good well that goes I right so good if you played it Loose yeah um I'm a I like that I'm very similar I it's why I tell everybody to die on their own sword okay yeah you know I love that saying don't let somebody else dictate like don't make a decision based on someone like you your own terms yeah that's why I like when I lose a hand in poker and I'm not actually a very good poker player I'm enough to be dangerous um yeah just like I dwelling is just not something I think is a great trait yeah dwelling is very poisonous yeah I agree it it gets you to a to the wrong State of Mind to analyze your next decision like if you're playing golf and you had a really bad ho you need to move on like that's and in sports I'm like that I'm actually not in sports I can get very caught up I I saw you had black guy like a couple of months ago took an elbow in basketball in sports I get very un tilt I can lose my way I let my em in business in life emotion is really under control in sports it's out of control but you need to have a vessel for your emotion so youo sports right I think the New York Jets is my great vessel all that disappointment all that negativity they actually play you can I don't know if you know this you see where the lights are very far away oh yeah that's where the New York Jets play that's the stadium stadium I uh that place drives me [ __ ] crazy that place I'm overly emotional but you've got it very much figured out I think people like me seems like you others they have some sort of vessel for that and mine thank God is sports it's not politics it's not family members it's something that's silly I think it's structured super right I think giving a [ __ ] about something that much that actually means nothing is wildly healthy sure especially when it doesn't affect anybody else it's kind of poetic that you could see here the yet Stadium it's like your Polar Star it's literally a very big part of me it's the Jets are there my other favorite team is the Knicks which is my office there and then uh if we go over there the Statue of Liberty is there and that represents a lot to me I'm a very I'm very Pro America I'm not naive that America has shortcomings but so does everybody like what Mexico Russia China Sweden France like you can't be a country and not have many shortcomings let alone a couple but um yeah um I love this office because I get to see a lot of the things that matter to me yeah and if and if you have love for yourself you need to have love for the environment that created you like that's an essential part of well that goes into like you know I wish I think another thing that I'm spending a lot of time in late nights in showers and airplanes and moments of Silence I wish people had better relationships with their parent parents yeah I wish people gave their parents more grace I said something at vcon once that said it was said the line was I just want you to all know if you're upset with your parents like [ __ ] your grandparents and the point was there's so many people that are mad at their mom they know their grandma Yeah they know what their Grandma did to their mom but they like their Grandma cuz their grandma didn't do that to them sure but they're mad at their mom but the grandma created the mom I don't think we need we do not leave enough Grace for our parents' mistakes we are I think in general humans do not have the right relationship with their judgment of their parents I totally agree and there and you come eventually to an age that you are the age of when your parents had you like I'm the age of when my parents had me as a baby and you start to humanize your parents and that's a big part of life understanding and humanizing them and it goes it makes sense right cuz when you idolize your parents as so many of us do when you're 2 4 6 7 you go through this transition when you're like wait a minute my parent is a human yeah really F made these mistakes wait a minute my parent made this terrible mistake and you know you take them off this pedestal that you put them on and [ __ ] it all up but to your point then you come back around yeah I just have incredible Grace for my parents um and uh I think that's a big part of my happiness are you nostalgic about your past because I I've I'm having the same reflection about my parents in the recent years and I appreciate them right now but that comes also with a Nostalgia of my childhood of the I think I do I think I have it I'm very fond of my childhood yeah I like it what are you interested in right now a lot I mean you know I'm in I'm always interested in maximizing joy and impact in my life I'm incredibly interested uh this is I could feel myself smiling I'm let me not use interested I am getting more confident that I'm going to turn v friends into a Pokemon like Marvel like brand that has me very happy it's going to take me another 20 years but I'm I smell it so that's exciting has me interested live social shopping has me infatuated the QVC ification of um of social media um food yeah I love food you know in a couple different ways um you know my fiance is an incredibly educated expert in clean living so not just food but chemicals like my deodorant that I use right now has no chemicals in it the first two weeks I used it I was scared to be around people cuz it didn't [ __ ] work and just watching my body adjust to it has been fascinating to me so your body adjusts to the de deodorant mhm oh I didn't know that and in and you know deodorant is pretty interesting because it's really going in you yeah so um you know Mona has definitely been a huge impact on my curiosity and interest on cleaner eating cleaner living I think people are going to I'm excited for gut health intuition the gut yeah as an overall thing the gut both in gut health a lot of people around the world take medicine that they don't have to if they understood the gut because the gut is so important and then what we talked about earlier back to creative yeah sure like I I'm infatuated and genuinely interested in gut intuition and gut health yeah that's really interesting because some things that we balize in a way like in the ' 80s in the 70s with technology it has changed drastically like for example my we're about to be done yeah I can't believe how fast it went yeah holy [ __ ] yeah well Gary for me has no go ahead go I want to make did you touch on everything you wanted yeah sure I actually touch in even more topics it was an improvisational talk and I really appreciate the biggest compliment I can give you is the fact that this was an hour and it real like I literally looked at it and I was I thought we had a whole another half an hour only speaks to how enjoyable this was for me so thank you

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*Источник: https://ekstraktznaniy.ru/video/16848*