# Building a Brand in 2025? Here's What You're Doing WRONG! | GaryVee — Are We On Air? w/ Arman Nafeei

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=6xbaNNxPPqM
- **Дата:** 28.11.2024
- **Длительность:** 29:04
- **Просмотры:** 23,552
- **Источник:** https://ekstraktznaniy.ru/video/16854

## Описание

Today's video is a fun interview I did for Arman Nafeei's podcast, Are We On Air? (@areweonair ) We talked on the streets of Los Angeles about the top three key things to do in building a brand in 2025 (and the worst), and how you can use AI for yourself. I shared the three songs that describe myself and what I would do differently if I owned the Jets. Hope you enjoy!

#entrepreneur #motivation #business #losangeles #podcast 

Did you miss my Q&A with business owners that gave full social media strategies? Check it out here:  
https://garyvee.com/business4ds

00:00 — The best way to sleep
00:42 — Three songs that describe yourself
09:18 — The top three key things to do in building a brand in 2025 (and the worst)
16:06 — How can I utilize AI for myself?
17:08 — What's your go-to track to get you pumped?
18:13 — What would you do differently if you owned the Jets?
23:48 — Finding balance in life

Check out my new book - Meet Me In The Middle https://garyvee.com/VFB

—
Thanks for watching

## Транскрипт

### The best way to sleep []

I sleep with white noise on the sound machine at full blast this is the soundtrack to New York to me and here's why when I went to sleep over my grandma's in Regal Park New York in 1985 we were still very like immigrant life so no air conditioning it was 100° in New York and the windows were open because it was so hot in the apartment the jungle of New York City hit me that night and I went to sleep and all the Sound Outside that was coming into the apartment put me out like a light The Sounds the chaos made me comfortable you'll see people be like walking through there'll be like honking and stoning so why don't we go straight into

### Three songs that describe yourself [0:42]

it okay three songs to describe who you are um probably eye of the tiger oh yeah like I think that song it's amazing I first heard it obviously as a kid when I saw Rocky I've probably listened to that song 25 times this year normally before I take a shower in the morning I'll have I have an Alexa in my bathroom and I'll be like Alexa play ey the tiger and I will pump out like 52 meaningful proper push-ups right in the [ __ ] mouth of the day I kind of just like I'm telling the day that like don't [ __ ] with me I'm about to win this day so eye the tiger definitely stands out uh um hey Gary what's up brother how are you uh ah I told you it's amazing I literally might want to do this fulltime for in my life this is how my I might just work like this 12 hours a day in the middle we have Wi-Fi here we're here with the laptop we have lunch shat I know we come back here like we sell some products that's how we roll um so here's an interesting one yeah I'm going to go next with Bridge Over Troubled Waters Okay now what's interesting about that song is I'm not even sure if I can recall right now I'm trying to do it I don't actually think I know what that song's about which is kind of silly because it's so iconic and one should but for me I've always thought as the oldest son of an immigrant family I was raised I had the DNA and I was raised in a manner where from the time I can remember I told my mom told me that if anything God forbid ever happened to her or my dad that I was in charge of taking care of my sister and then later my brother and I've always been such a stable framework both emotionally and then later financially for most of the people in my life and so I've always been very attracted to Bridges interesting I also am attracted to them because I like things that pull hard from opposite directions I like being nice but I want to kill you when I compete with you right I'm very ambitious and hungry and high energy but I'm incredibly patient so I've always found myself as like a strong contradiction and I've always Associated that with Bridges pulling on opposite directions so at a very young age when I would hear Bridge Over Troubled Waters I kind of viewed that I was the Bridge Over Troubled Waters for my friends and family and uh that song is really spoken to me wow beautiful I also love that you found a song where it actually connects to your story on such a level that you actually felt like the bridge yeah that mean and also looking for the J position and trying to bridge A J position or well what's interesting about it is I was attracted to song before I think I had the realization okay and then later it kind of like really played out for me and yeah it really I think like nailed it for me and in my late teens early 20s I was like wait this is maybe why I've always loved this song you know so those are two and I you know and it's talking about your family though your heritage belarussian that's right I was born in the former Soviet Union so when I was born there it was called the USSR I love your hat than you you're welcome it was called the USSR uh it's now known as it's now bellarus uh you know very challenging upbringing right like was born in a shitty place got very lucky to get out and had a very immigrant starting from the dirt kind of us life and you know the American dream is uh you know a very big impact on me and um yeah that's where I come from because I love Soviet disco so the question disco is amazing the question is do you have fond memories as well of your of your heritage I left when I was three but from your family growing up in your culture there's no music there was nothing oh I'm sorry the police was a bad place not fond from that but fond from like all my uncles pounding vodka to the face and playing like Russian music and like eating pickles like yeah that's fun like that was fun like that kind of like family but you I will say this unlike Persian culture Latin culture it's a very sad culture there there's a reason that alcoholism is rampant in the Soviet Union it was not a happy place and it is a less joyous culture than many though music and dance and food there there's plenty of fun things to look at but all net not the greatest place on Earth give me one Russian track that you like uh there was a Russian song called Atlantic City p basically it translates to Atlantic City I'm sure everybody understood that part and the hook is like keep pouring the alcohol and keep betting so that was a that was in the Russian restaurants when I was like 13 I was like wait a minute that's a good [ __ ] song So Atlantic City by Sister Rosa I think is the artist but I could be wrong on that somebody correct me on the internet we'll find it third one I was as I as we were talking about the last couple things I was like where am I going to go with this you know I'm a interesting one on the third one it's not a songish probably and I've brought this up many times some of my homies that are behind the camera right now are going to be like uh-huh I am infatuated with the last scene of 8 miles oh okay where Eminem is in a battle rap for anyone who's seen not seen it most of you have and he goes first which is a very challenging position to win a battle rap because you're giving the other person Last Licks and what he does is he decides to completely [ __ ] on himself you're aware of what I'm talking about of course that song the amount of times that I said that I say in my brain but I know something about you in real life meetings where someone's trying to do something to me that is in their good and my detriment the amount of times I say something in my own to myself that says but I know something about you in that I'm going to let you finish but I'm going to [ __ ] kill you now and end this Checkmate is probably somewhere in the ballpark of a 100 to a thousand it's just a lot and that scene I actually think is the unlock to happiness for all8 billion people on Earth that if you are willing to lean into full humility and [ __ ] on yourself to the world then the world has no leverage on you on [ __ ] on you cuz you did it first and I think it is literally one of the most profound songs even though it's very quick and uh I will go with that third damn okay you got my respect that's for sure well for me you know I app that means a lot coming from you I think you know I'm up for the challenge of like not just saying [ __ ] yeah no no stuff music for me I will say this I don't think I understand Melody super well I'm not musical by Nature like it does like when music hits it doesn't like but boy when I tell you words matter to me [ __ ] heavy and the lyrics and like what the point is and the context it really matters to me yeah and the you don't have to be musical to have a moment in a memory and with a s or sense well I think that's what's so profound about what you're doing I think that's exactly right I feel like even the least interested people on Earth to music or least musical it's probably impossible for them not to be able to reference a song in the context of the something remarkable or something horrible happened in their lives or meaningful and I think that is why music is so uncomfortably forever 100% And it's Timeless like and it changes your soundtrack changes all the time but one thing that doesn't change is and I have to read this to you becoming

### The top three key things to do in building a brand in 2025 (and the worst) [9:18]

remarkable at the craft of doing social media staying humble enough to adapt and being where the attention is AKA on the social media platforms where everyone's spending time on Yes sounds familiar day trading attention yeah now the big question is what are the top three key things to do in branding in building a brand in 2025 and what are the worst things to do in building a brand in 2025 the number one two and three thing that's being done worse by everybody in 2025 and late 2024 is that almost everybody who's watching this is producing content for selfish wants whatever that might be selfish okay one they want to become famous rich they want more followers they need more likes they want to get the girl it's all very for me that is the number one two and three mistake of everybody making content every brand selling rebok or sneakers or Toyota just drove by or whatever Hard Rock Cafe or everything I'm looking at crackers I want you to buy this the the macro framework what's up my man the macro framework I know the ma the macro framework that everybody's misplaying is they're making content for themselves I'm going to make myself look good smart it's very selfish the entire opportunity is when you make content to make it for them I'm going to make them smarter look better I'm going to let them grow their business this is a huge challenge for people by default are incredibly good at being selfish and really struggle with being selfless it's a huge deal so that's the macro one two and three in the micro number one the biggest mistake that people are making is that they're over relying on Instagram and Tik Tok they are so one-dimensional in those two platforms sprad your portfolio 100% the amount of opportunity on Facebook Snapchat Spotlight which is their Tik Tok and Instagram YouTube shorts is profound secondarily it's harder to blow up on Twitter but you can LinkedIn um those five platforms are equally as important as Tik Tok and Instagram yet 99% of the people watching or listening right now don't even post on them or at best it's secondary repeat and rinse content and meanwhile for most people and this is going to be the most important sentence here follow along friends most people watching aren't good enough to break out on Instagram and Tik Tok because you're competing with the world and the best in the world so find your Niche going to a different platform and maybe you can go training wheels it's like a boxer before you go fight the heavyweight champion of the world why don't you go win a couple of local easy fights before you try to dominate face Instagram or Tik Tok What about getting your feet wet on Snap or YouTube shorts so that's a huge mistake number two not enough analytics too many people and this is so fun to say in La too many people are [ __ ] artists about this [ __ ] it looks good they think their subjective opinion of their taste visually is the punchline in a world where most of the people that think that don't realize they look like everybody house all your [ __ ] grids look the same you've all got the same [ __ ] Aesthetics with your throwback camera and your [ __ ] beige and gray like it's all the same [ __ ] get rid of this what I think is happening is the aesthetic subjectiveness yeah of humans that don't realize that they are actually pretty much in a group of three different flavors that you like you're all vanilla strawberry or chocolate and you think that's the punchline without looking at the analytics of what time to post how many words should be in the C like no math all ego art no practical math that's pretty much me and everybody else now by the way I'm this is a very important side note but on that note though yeah okay go go go that's okay if you want to make yourself happy but don't [ __ ] cry about being Shadow band or the algorithm because you stink I actually smell quite good but so that's a big question and fundamental question quality versus quantity the real answer is both okay meaning if you're good enough Kai senet is putting out unlimited content and he's good enough to do it I've had a high career of volume and I and I'd like to think that I've been good enough most people to your point can't do enough volume of quality and so it makes sense for them to have to be less but if you were good enough if you are good enough Kevin Hart and Ryan Reynolds are everywhere all the time yep there's no overexposure they're good enough so I think everyone has to be humble and self-aware and say how good am I and if I'm good enough I should put out more good stuff because that will only be good for the audience and myself but to your point if you don't have anything to say or you can't contribute let less frequency is probably your partner but I think everyone should achieve for Quality quantity ratio at the highest level that their talents reward them AI influencer is that the new Tik Tok it's not a new Tik Tok star it's a new Charlie demilio it's right it's a new you know uh Alex you know Alex Cooper it's the new it's the new influencer it's what started with Tila Tequila and Dane Cook on MySpace and is now Alex Earl and whatever all those years in between all those people that popped Perez Hilton uh my career many others that are much bigger than me Casey neistat you know anybody you want to mention that's ever achieved millions and millions of followers the next group of people aren't going to be regular people this town got very surprised by Regular People becoming famous regular people that became famous are about to be surprised by AI influencers being famous so as a brand

### How can I utilize AI for myself? [16:06]

as a company as an individual how can I utilize this new tool for myself you should create your boyfriend girlfriend younger brother fake mother like you should create your Mickey Mouse if I was a 25-year-old super attractive boy or girl right now that was single or if I had a relationship for that matter that had 4 million followers on Tik Tok or a million on Instagram immediately I would create my AI boyfriend or girlfriend and have a relationship with them because you're going to build up a huge audience you know that whole ason Kutcher milauna like you know Demi Moore the whole Travis Kelce Taylor Swift that OnePlus One Celebrity becomes a superpower couple thing that can be done by influencers right now at scale um in a really meaningful way but they own the AI influencer so that's what you should be doing I when you get ready for talking at a conference yes or even heading the gym yep besides I of the tiger what's your go to track to get you pumped do you

### What's your go-to track to get you pumped? [17:08]

actually listen to music before you go like how I really love the music is I music is every morning in the bathroom for me music is when I'm traveling a lot on a plane or the airport those are my core places M I run the gamut right now I'm very stuck on Hungry Eyes from Dirty Dancing Patrick sh you know not maybe not the coolest thing I could have said but it's beautiful plus it in Hollywood come on fair enough so um I'm also listening to uh Polo te a lot like Polo G excuse me a lot um and I'm just mixing it up right now a lot of Bone Thugs and Harmony damn okay shout out to crosss Cleveland B Thugs and Harmony is Cleveland really uhhuh straight out of Cleveland blah BL bleeding Cleveland well maybe you thought C because they were disc discovered by easy Ah that's why okay there you go that's what your brain did yeah okay good uh talking about

### What would you do differently if you owned the Jets? [18:13]

Cleveland I also read and saw that you your dream is to own the Jets eventually so there's this whole thing happening right now in sports team how they're converting into lifestyle Brands right like we're talking about p sanj and Jordan Daniel Aram and Cleveland yep uh and so forth what would you do different if you would own the Jets I mean for me it would be what my big bet if I literally bought the Jets today yes please if I yeah the biggest Battleground I would have is I would want to make them more popular than the Giants in New York so I would think a lot about a lot of things because you have to win on a lot you know what's amazing about New York which makes I don't know dramatically better than La is that it has so many things I mean we would take up 10 podcasts for me to finish this sentence well you do can take a right here on the red light that's as wor was it in Manhattan the cultural what was it the best thing that came out of California is that you can take a ride on the red line sorry no it's great uh I'm all for that yeah that Raz uh I would want to win in food culture in New York fashion so I think the Jets what I would do with the brand is get very contemporary so for example one of the things I thought about is as you said it is I would want the I would create signature cocktails and foods that would have popup you know that whole popup Bagel thing like by the way this is why I'm so enamored by this yeah this is just [ __ ] brilliant I think you should do a takeover I'm in let's set it up de uh and so you know I at first I would focus on the football team because I'm a die hard I love our current GM so I would try to Joe Douglas to a longer extension but from a cultural standpoint I've tried to win Manhattan in a meaningful way he was wearing a cowboy hat so we I like Cowboy fans because we both hate the Giants my number one objective would be to out culture the New York Giants interesting cuz you know we just talked about will n and this little think tank for Scott malcin they who also owns the New York Islanders and so we have this conversation a lot because yeah in New York such a it's a it's a big Market but also you have all these different brands within this market right so who's doing what so it's kind of interesting there's really you know it's funny New York and obviously I'm having a little fun here at La is a great place but like when I tell you as someone who's very grateful to have traveled the world significantly there's just nothing like that place like New York by itself almost feels like the rest of the world combined in its nuances that is obviously hyperbole but it's not as far off as some may think it is that's how profound that place is I remember I used to live in New York and I still have that sticker talking about Nike New York against the world nowhere you to be seen was the Nike logo or nothing but it was like you know say that it's kind of what I'm saying if there was any place against the world that would even have like a CH a fighter a puncher's chance it's [ __ ] New York what's the soundtrack of New York for you what's that sound oh this is interesting it's funny what came to mind right away so I sleep with a sound the answer to your question is white noise on the sound machine at full blast so I this I'll share with you this is literally what I sleep to ready full blast this is full blast as you can see it's a mix of seven sounds this is the soundtrack to New York to me and here's why the reason I believe the reason I sleep to the sound machine that I just shared which is full blast White Noise seven different sounds in a mix full blast highest on your iPhone is because when I went to sleep over my grandma's in Regal Park New York in 19 85 she didn't we were still very like immigrant life so no air conditioning it was 100 degrees in New York and the windows were open because it was so hot in the apartment and I went to sleep and the all the Sound Outside that was coming into the apartment one cohesive put me out like a light I actually wait watch this do you see it I'm literally starting to get goosebumps I'm record it you got it it's I can feel it right now that sound hit me and like I knew that was my sound the sound of the [ __ ] jungle maybe a different song that I maybe a different answer to your question could have been like Welcome To The Jungle by Guns and Roses We'll add that to the playlist because the jungle of New York City hit me that night it was like 10 o'clock at night my grandma let me go to sleep a little late for a young kid it was hot as [ __ ] kind of like right now the window all the way up and just the sound and it became the chaos made me comfortable I need that action you put me in the middle of nowhere where it's actually silent I don't mean like the woods which works for me sometimes with the [ __ ] frogs and the Crickets and the birds I mean actual silent I hate it which

### Finding balance in life [23:48]

actually one of my question is do you meditate because you're so high energy when is when I actually switching off like when you're like nonstop b b bu I got a funny answer for you cuz with every High there's got to be low right do you have that do you have the balance in your life I back to bridge yeah there you go I believe that I'm meditating right now interesting so I don't actively meditate no Joe dispensa no like I don't do it actively I think I'm doing it passively I would argue that my form of meditation is a unbelievable and I'm grateful for this is luck of the draw I don't take any credit for this let me preface it I believe that I have an uncanny healthy perspective on life which keeps me in a constant state of neutrality and so in my outward chaos and the sound machine and this and right our kind of personalities I'm really [ __ ] chill I feel meditated all I don't I'm also detached from my myself a little bit like I don't think I'm cool cuz I'm Gary ve special cuz I'm a good businessman I and I don't get my validation for my life from my career or my Gary Venus and so between that and that all I care about is the health and wellbeing of my family and everything else is manageable um and even that's manageable in the scheme of things I think I'm meditating 24/7 what I think people try to do in a Plunge in a workout in a meditation in readings I think that's what comes most natural to me I like that because that's the ultimate way right when you walk through life and you're in the meditative step like uh but yeah as a matter of fact to be even like a little bit weird about it which I'm sure is wrong this is my own mishas I am scared to meditate because I don't want to throw off my meditation my rhythm I'm actually not joking I'm like why would I [ __ ] with if everyone's trying to achieve a day or an hour of this level of peace of mind and I'm living it constantly the [ __ ] would I [ __ ] with that for I like that that's the ultimate well one thing we love and share is culture is a big topic culture is big in advertising it's big in our lives um what is culture to you A and B obviously here at a we are a cultural brand where what potential do you see in the A on a cultural brand well the answer let me answer the first one so we can Jare on the second one which I'm excited to do I view culture as two things current popular culture and historic culture that leads to kind of like stereotypes things that are ingrained I referenced it earlier like Latin culture tends to be more joyous than Eastern European culture that's historic family you know Sunday night supper for Italians right culture historic culture and then popular culture of the moment Kai senet right Aiden Ross uh b a '90s back Aggy [ __ ] clothes are back after we were just fully skinny jean the [ __ ] out mullets which we're made fun of for 20 years are now good the EB and flow right of uh reebox versus Air Force One like the EB and flow and so that's how I Define culture of the moment popular culture fashion food people and then the mix of that with historical forever culture as far as your thing yes and I'll tell you why believe that the way things become popular culture is based on format and how you fill the format so social media was a macro format and the humans that knew how to fill it won I believe this entire framework of being in the like this incredible like when I mean I my brain works in a way where I'm thinking about multiple things at once I haven't gotten over the fact that you were there and you saw this and you knew like that level of Brilliance of seeing underpriced attention that's what I live for so this format is incredibly conducive to culture and then your talent of filling it to me this is structure and this is distribution and filling the distribution and I think that most things don't even start with good distribution that's what you hacked here but then if you sucked in doing this show and getting guests well as good as this was it would fail it'd be like a Super Bowl commercial Super Bowl commercials are the best attention but if you do a bad ad you lose on the flip side if you did this up there and nobody saw it and it was still the same show your distribution wasn't as good even though the content is the fact that you have 1+ one I view that as equals 11 not two that's why I'm bullish that's why I say yes to this that's why I root for you my man awesome my brother what a pleasure congrats really success thank you