# What Every Marketer Can Learn From Politicians On Social Media | GaryVee CNBC Squawk Box Interview

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=Js0DemEH0UQ
- **Дата:** 12.09.2024
- **Длительность:** 7:26
- **Просмотры:** 9,018
- **Источник:** https://ekstraktznaniy.ru/video/16880

## Описание

Today's video is my appearance on CNBC's Squawk Box, where I talk about the power of social media. Looking at the Obama win in 2008 and Trump in 2016, I share why I think it all comes down to social media. Many people underestimate social media's organic reach. I also share my thoughts about hope vs. fear and much more. Hope you enjoy!

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https://garyvee.com/veecon2024keynote

#socialmedia #hope #invest 

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## Транскрипт

### Segment 1 (00:00 - 05:00) []

I don't know how people don't get this the Obama win and the Trump win 8 years apart happened because of social media the 2008 Facebook execution that the Obama campaign did is historic and the preview to 2016 Trump Twitter social media has the attention of the end consumer at a scale that our society continues even now to underestimate and those who know how to create communicate and execute on it win attention is the number one asset does hope work on social of course it does how do you think I have 40 million followers no well it I think it does me too there's only two extremes There's Hope which is hard right love and hope and optimism is hard fear and negativity and cynicism is easy and lazy yes Hope works the problem is most people aren't talented enough for Hope how do you think this election is going to play out on social who's winning right now I mean the look America's 50/50 who's winning both neither depends how you want to look at it I think what's most important is when you think about what they did yesterday I think for the people that are watching this program I'm stunned that Washington DC is sometimes ahead of Madison Avenue I think the real punchline is that Fortune 500 companies are grossly underinvestigated wild to see that the candidates are starting to and the White House is starting to understand the power of it because these humans are media Outlets no different than CNBC you know your platform my platform your platform so I think how is it going to play out I think it's we're so polarized people are going to vote the way they're going to vote they're not going to have an influencer change their mind but I think the business impact is what do you think of the idea of a campaign reaching out to influencers to use them and to leverage them if you will in these campaigns including potentially and I don't know the truth of it you may actually know more about it there's some sort of it's almost an accusation or speculation among some influencers that some of these campaigns are going to start paying the influencers uh on their behalf I mean as long as they're disclosing that like they're supposed to do on everything right if this water pays an influencer they're putting hasht ad FTC is pretty clear on this again and I don't know if that's happening you're sure to see some weren I mean shouldn't they wouldn't it be worse if they didn't pay them in a weird way or if they would it's very interesting issue I think it's less of an issue and more of a dawn of starting to understand that at the end of the day attention is the punchline back to the format we're on now and presidential elections if you go into your history books kids the JFK Nixon debate played out very differently on radio than it did on television right I I don't know how people don't get this the Obama win and the Trump win eight years apart happened because of social media the reason that people continue to be not the Obama win but the Trump win do we have social media of course if you go break down barely I mean not barely the 2008 Facebook execution that the Obama campaign did is historic and the preview to 2016 Trump Twitter social media has the attention of the end consumer at a scale that our society continues even now to underestimate and those who know how to create communicate and execute on it win which platforms do you think are winning meaning so uh Donald Trump going on X the other night with with musk how much influence does that have versus whatever you think he's doing or she's doing now on Tik Tok or Instagram I think both campaigns are grossly undere executing on LinkedIn and Facebook interesting LinkedIn uhhuh Tik Tock um as we all know kids talk but don't vote I'm a businessman this is just practical to me I think both campaigns are getting caught up in the same thing that Fortune 500 companies are getting caught up in they're going to the cool place wait but wait a minute you just said that Facebook in ' 08 and 20 you could have said at the time it's just the kids votes don't matter but they evidently mattered so shouldn't you go to the hot new thing now the there's some good validity to what you're saying there but in ' 08 it was such momentum and of such a different time such a unique campaign plus kids only vote during times of Hope kids vote when there's hope and optimism there's no hope and optimism in the air right now let there be no confusion there is nothing but fear being weaponized there's no hope in here so that's one I think Harris is trying to be a candidate I think even you the problem is I respect that and that's a great call but I think it's got to be contextual if you look at 2024's version of hope it looks

### Segment 2 (05:00 - 07:00) [5:00]

very different than 16 years ago and definitely different than Clinton JFK yeah we're in a very different place but the but I do want to say this Facebook is grossly underpriced organic reach that that's the other thing unlike spending a fortune on a television commercial or a billboard when you know how to do content on social as a business as an entrepreneur and as a candidate you get reach for free well it's expensive now I mean you do organically but if you do ads it's really gotten expensive it's dramatically cheaper than every other medium in the world Google AdWords television print it's not it's more than free but the price of the cpms is dramatically underpriced and there's another thing all of this is based on reach how many people can you reach social media because of the way the news feed works you don't know that the next picture or video is an ad when I watch CNBC when you're like all right we'll see you after this I know an ad's coming when you when I look at I'm in my phone when I'm in the car I don't see the billboard more social media ads are actually consumed on their reach than the potential reach of every other medium and their cpms are lower so I would argue it's underpriced that's above and beyond the fact that organic reach is free can I ask you just a different question about this hope idea for a second yeah please does hope work on social of course it does how do you think I have 40 million followers no well it I think it does me too only two extremes There's Hope which is hard right love and hope and optimism is hard fear and negativity and cynicism is easy and lazy yes Hope works the problem is most people aren't talented enough for Hope well that's that but that's what I was going to say so it becomes this sort of you know train wreck you know everybody's uh you know rubbernecking and that seems to work that becomes societal accountability before we blame the candidates and so media and our parents I actually think it's time for everyone to instead of pointing fingers to point thumbs if you were leaning into cynicism and negativity that's your fault