# What Every Marketer Can Learn From Politicians On Social Media | GaryVee CNBC Squawk Box Interview

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=Js0DemEH0UQ
- **Дата:** 12.09.2024
- **Длительность:** 7:26
- **Просмотры:** 9,018

## Описание

Today's video is my appearance on CNBC's Squawk Box, where I talk about the power of social media. Looking at the Obama win in 2008 and Trump in 2016, I share why I think it all comes down to social media. Many people underestimate social media's organic reach. I also share my thoughts about hope vs. fear and much more. Hope you enjoy!

Did you miss my 2024 VeeCon Keynote? Check it out here:
https://garyvee.com/veecon2024keynote

#socialmedia #hope #invest 

Check out my new book - Meet Me In The Middle https://garyvee.com/VFB
—
Thanks for watching!

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— 
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water. 

Gary's life ambition is to buy the New York Jets.

## Содержание

### [0:00](https://www.youtube.com/watch?v=Js0DemEH0UQ) Segment 1 (00:00 - 05:00)

I don't know how people don't get this the Obama win and the Trump win 8 years apart happened because of social media the 2008 Facebook execution that the Obama campaign did is historic and the preview to 2016 Trump Twitter social media has the attention of the end consumer at a scale that our society continues even now to underestimate and those who know how to create communicate and execute on it win attention is the number one asset does hope work on social of course it does how do you think I have 40 million followers no well it I think it does me too there's only two extremes There's Hope which is hard right love and hope and optimism is hard fear and negativity and cynicism is easy and lazy yes Hope works the problem is most people aren't talented enough for Hope how do you think this election is going to play out on social who's winning right now I mean the look America's 50/50 who's winning both neither depends how you want to look at it I think what's most important is when you think about what they did yesterday I think for the people that are watching this program I'm stunned that Washington DC is sometimes ahead of Madison Avenue I think the real punchline is that Fortune 500 companies are grossly underinvestigated wild to see that the candidates are starting to and the White House is starting to understand the power of it because these humans are media Outlets no different than CNBC you know your platform my platform your platform so I think how is it going to play out I think it's we're so polarized people are going to vote the way they're going to vote they're not going to have an influencer change their mind but I think the business impact is what do you think of the idea of a campaign reaching out to influencers to use them and to leverage them if you will in these campaigns including potentially and I don't know the truth of it you may actually know more about it there's some sort of it's almost an accusation or speculation among some influencers that some of these campaigns are going to start paying the influencers uh on their behalf I mean as long as they're disclosing that like they're supposed to do on everything right if this water pays an influencer they're putting hasht ad FTC is pretty clear on this again and I don't know if that's happening you're sure to see some weren I mean shouldn't they wouldn't it be worse if they didn't pay them in a weird way or if they would it's very interesting issue I think it's less of an issue and more of a dawn of starting to understand that at the end of the day attention is the punchline back to the format we're on now and presidential elections if you go into your history books kids the JFK Nixon debate played out very differently on radio than it did on television right I I don't know how people don't get this the Obama win and the Trump win eight years apart happened because of social media the reason that people continue to be not the Obama win but the Trump win do we have social media of course if you go break down barely I mean not barely the 2008 Facebook execution that the Obama campaign did is historic and the preview to 2016 Trump Twitter social media has the attention of the end consumer at a scale that our society continues even now to underestimate and those who know how to create communicate and execute on it win which platforms do you think are winning meaning so uh Donald Trump going on X the other night with with musk how much influence does that have versus whatever you think he's doing or she's doing now on Tik Tok or Instagram I think both campaigns are grossly undere executing on LinkedIn and Facebook interesting LinkedIn uhhuh Tik Tock um as we all know kids talk but don't vote I'm a businessman this is just practical to me I think both campaigns are getting caught up in the same thing that Fortune 500 companies are getting caught up in they're going to the cool place wait but wait a minute you just said that Facebook in ' 08 and 20 you could have said at the time it's just the kids votes don't matter but they evidently mattered so shouldn't you go to the hot new thing now the there's some good validity to what you're saying there but in ' 08 it was such momentum and of such a different time such a unique campaign plus kids only vote during times of Hope kids vote when there's hope and optimism there's no hope and optimism in the air right now let there be no confusion there is nothing but fear being weaponized there's no hope in here so that's one I think Harris is trying to be a candidate I think even you the problem is I respect that and that's a great call but I think it's got to be contextual if you look at 2024's version of hope it looks

### [5:00](https://www.youtube.com/watch?v=Js0DemEH0UQ&t=300s) Segment 2 (05:00 - 07:00)

very different than 16 years ago and definitely different than Clinton JFK yeah we're in a very different place but the but I do want to say this Facebook is grossly underpriced organic reach that that's the other thing unlike spending a fortune on a television commercial or a billboard when you know how to do content on social as a business as an entrepreneur and as a candidate you get reach for free well it's expensive now I mean you do organically but if you do ads it's really gotten expensive it's dramatically cheaper than every other medium in the world Google AdWords television print it's not it's more than free but the price of the cpms is dramatically underpriced and there's another thing all of this is based on reach how many people can you reach social media because of the way the news feed works you don't know that the next picture or video is an ad when I watch CNBC when you're like all right we'll see you after this I know an ad's coming when you when I look at I'm in my phone when I'm in the car I don't see the billboard more social media ads are actually consumed on their reach than the potential reach of every other medium and their cpms are lower so I would argue it's underpriced that's above and beyond the fact that organic reach is free can I ask you just a different question about this hope idea for a second yeah please does hope work on social of course it does how do you think I have 40 million followers no well it I think it does me too only two extremes There's Hope which is hard right love and hope and optimism is hard fear and negativity and cynicism is easy and lazy yes Hope works the problem is most people aren't talented enough for Hope well that's that but that's what I was going to say so it becomes this sort of you know train wreck you know everybody's uh you know rubbernecking and that seems to work that becomes societal accountability before we blame the candidates and so media and our parents I actually think it's time for everyone to instead of pointing fingers to point thumbs if you were leaning into cynicism and negativity that's your fault

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*Источник: https://ekstraktznaniy.ru/video/16880*