# This Is Why Influencer Products Are Crushing Big Brands l The VeeCap Ep. 6

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=3wcfp_c15YE
- **Дата:** 22.07.2024
- **Длительность:** 9:40
- **Просмотры:** 10,167
- **Источник:** https://ekstraktznaniy.ru/video/16900

## Описание

Welcome to The VeeCap episode 6! Today's vlog captures a day in my life, starting with thoughts on popular brands like Gatorade and influencer products and a surprise birthday celebration for the football player Rob Gronkowski with a "Go Jets" cake. The day continues with an insightful discussion on the changing dynamics of the restaurant industry in New York City due to remote work and a strategic conversation about building unique business environments.

The highlight of the day was the launch of my new book, "Day Trading Attention," celebrated at the NASDAQ closing bell event. The vlog also documents some interactions with the audience, providing entrepreneurial advice and sharing a visionary idea of creating a self-esteem vaccine to combat insecurity. The episode concludes with a powerful message about the significance of self-esteem in handling social media and judgment from others.

Check out my new book - Meet Me In The Middle https://garyvee.com/vfbook
—
Thanks for watching!

J

## Транскрипт

### Segment 1 (00:00 - 05:00) []

you know Gatorade feels patter to drink in real life Hershey's really is feeling Mr Beast of like poy is a problem for Coca-Cola in a way that when I was yelling about it 10 years ago they didn't have the belief that it was real enough so I it didn't have to matter as much they feeling Market l but uh just deep down doing things hold on I don't know if we know this yes is it got happy birth my gosh let's sing it happy it happy birthday look at this cake look at this to you happy birthday dear go Jacks I can't believe I would ever say that but I not mean that I was just saying it says go Jets this is the best I don't know if I can even take a bite say go Jets on it I don't know if I can take the candles it's 30 years of bad luck I can blow out the candles all man incredible thank you guys let's use New York City since we're just in the middle of it right now in a world where everybody who surrounds this little Island no longer comes to it on Friday because work from home is now a real reality I'm going to guess no correct me if I'm wrong that your Friday nights don't look the same that they did four years ago Fridays are the one day that have completely changed especially in cities like New York you just used to fill up at lunch and stay busy all through the day until the night and then people would come into town now you're quiet all day on Friday and you don't pick up till dinner time and it's very strange very different I'm going to tell you we're building larger front ends larger environments I'm contrarian when everybody's cutting down their k and McDonald's is just drive every of these bus are being overreactive as a country I want to provide a space that you want to sit in come to any of my places cuz nobody else is providing it and they're doing better than they've ever done there's obviously variables of the rest qsr is going to be different than a private club but for example it's also margins if you're in rural parts of the country the fact that you're now giving a vig to a door Dash and an Uber Eats that 7 years ago was someone that was just coming for the capital expenditures you put into your building starts to chip away at your margin there's a lot of pressure on the new behaviors happy with the book I am I think it's you know it's I'm taking a really interesting approach with it I am curious to see what will happen if I really let it organically do its thing I think the Merit of the inside is really strong I'm really proud of it but the last version of this I wrote jab jab Ray hook I love 10 years ago it's this is the 301 version of it it's like yeah and like honestly because of that and like this does it again it goes visual that's nice and now we have something called QR codes I didn't have a decade ago it has a Darkhorse chance to really pick up heat it's now like every day a meaningful fortunate 500 company is not on coming in and saying like we need social it's 301 not social 101 like what does that mean it is truly my great f to welcome you all to today's special closing Bal to celebrate the launch of Gary Banner's new book day trading attention a prolific builder of audiences Gary is known across the world as an expert on connecting with people on a human level in that scale and for that I think that deserves a big round of applause I just want to thank everybody for my incredible fiance Mona to the rest of the Vayner X team for being here um I think at the end of the day there was no place that was more obvious than to launch this book than here literally it's called day trading and it's about attention and the foremost uh Brands and Innovative brands in the world I do believe are listed here and some of the companies you mentioned along with their competitors and their contempories are going into the most challenging decade in communication history let there be no confusion this book was not written

### Segment 2 (05:00 - 09:00) [5:00]

for hahahha and giggles and fun it's being written because we are entering the most challenging media and marketing landscape that we have seen since the transition of the radio to the television social media and modern digital platforms will completely impact the prices of all these incredible companies over the next decade like it has for the last and I hope you enjoy it thank you for being here I'm honored to be here it is a little boy's dream to be here and so I thank you and I'm excited to be here and I hope everybody has a great day here we go 6 5 4 3 2 1 it was a nasda record closed today all it was the record closed sense call right this way everyone time everyone ready 1 2 3 I want to be an entreprene entrepreneur when I grow up I want to focus on business and finance so um do you have any advice for me don't read about it be about it you want to be an entrepreneur at 16 sell some [ __ ] on the corner that's what I've been doing be an entrepreneur I've been selling right now it's good man I to you a lot thank you brother I see all your videos thank you I'm the best guy I took the believe four years ago Tik Tok Instagram Because of You passion empathy I'm a teacher disabled my passions I'm a helper empathy love kindness thank thanks for being inspiring and positive I really appreciate you putting that out there that means a lot to me thanks thank you yeah so you have all the photos from today I love that I'm going to put that on my shelf let's get that on the back of my shelf all right amazing thank you for your help my pleasure could done it without you on your caller have you ever rang the bell at either exchange I know not here so this was really first do your shirt we want to know every everything you think but not publicly so we're not done yet thank you so much for coming I'm Sahar the Don the chief digital officer here at NASDAQ it's a pleasure to be with you all here today thank you Gary for convening us and giving us a reason to really be here and be in conversation um it's my pleasure to welcome you all to nasak we try to ask everyone this question or I do at least not we um if you suspend reality and you had a billion dollar not to put a down payment for the Jets but to use it to spend to solve some kind of problem what would it be I believe that the biggest issue in the world is that humans are predominantly insecure and that leads to envy and jealousy and unhappiness you know I just wish people genuinely could love themselves and so I want to create a vaccine that in that instills actual self-esteem while it extracts insecurity because I genuinely believe if that happened then everybody would get this fantasy world that you dream about the answer to the quiz my friends is insecurity it drives everything and on the flip side all the good comes from Pure self self-esteem you want your kids to be able to deal with social media it's not deleting Tik Tock off the phone it's at building actual self-esteem the way we talk about social media today is the way that we talked about alcohol in this country in 1925 you can ban it you can do anything you want that's not the solution is understanding how to handle it we are so incapable of handling judgment from other people that that's what's happening so that's what I would spend a billion dollars on love it thank you so much