# Avoid These Common Marketing and Business Mistakes

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=Dj0zIRDS4_A
- **Дата:** 12.07.2024
- **Длительность:** 40:02
- **Просмотры:** 18,022

## Описание

Today's video is another part of the 11-hour live stream I did for my book Day Trading Attention. In this section, I answer questions about 7 common business and marketing mistakes most people make and how to avoid them. Enjoy!

Questions:
0:00 Intro
0:46 Is it too late to start an online course?
6:04 Delegating vs doing it yourself
12:15 When is the right time to start monetizing for someone with 14K followers?
18:00 How would you spend the first $25-50K profit?
22:10 What do you recommend for my approach to sustainability topics when businesses are scared of it?
29:22 How to get more people to sign up for your newsletter
37:03 Transparency with the customer

Check out my new book - Day Trading Attention: https://garyvee.com/dta
—
Thanks for watching!

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Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches
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Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees
— 
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water. 

Gary's life ambition is to buy the New York Jets.

## Содержание

### [0:00](https://www.youtube.com/watch?v=Dj0zIRDS4_A) Intro

I do my website I edit my videos I create my videos I film myself I do all my Social Media stuff and I'm just wondering am I hurting myself by trying to do too much potentially now the thing by doing it that allows you is you'll know how to judge it because you did it most people hurt themselves by Outsourcing too soon you know why I was Unstoppable at running a liquor store cuz I did everything at 14 I did the ice and I stock the shelves and I closed the store like I knew how to do everything so you've been a practitioner of everything which is huge which is going to allow you to be able to build and when I say build it means when you hire someone to do things which you will if you keep growing you'll be able to know if they're good and you need to promote them or if they're bad and you need to fire them because you've done it attention is the number one asset my question is I am a uh full-time

### [0:46](https://www.youtube.com/watch?v=Dj0zIRDS4_A&t=46s) Is it too late to start an online course?

martial arts instructor and combat sport coach I coach kickboxing MMA and I'm a full-time YouTuber as well I've got 500,000 subscribers on YouTube at hard to hurt and uh I've my gym has been open for seven years I've been doing it full-time in Brick and mortars for nine and I am closing in two months is that hurting your feelings yeah if you can't tell I'm getting a little emotional um thinking about it just became because the business model the way that real estate and gyms like it just got too tough so I don't have any business you've talked earlier about do you have are you a true entrepreneur or do you have entrepreneurial Tendencies I'm not a true entrepreneur I uh you have a passion for the skill you're selling not the yeah so Michael good news I got it brother and thank you for giving me that daps of like you got it like good news you are a prime example of someone who should have a partner yeah um that's tough in my space people that do Fitness and martial arts are all flaky and they're artists so they're you know you're I'm talking about a business partner I'm talking about somebody right now who's dream in life is to operate a restaurant be the manager of operating a restaurant and and MMA gym is the same exact business I I'm not I love Vayner Sports is in UFC you do you know that yeah Chris Wiman uh yeah yes I mean Weidman Cory sandhagen like like we're in it like yeah I love MMA and but I'm a businessman right like there's do you understand if you made a video to your 500,000 YouTube people say where's where you located brother Myrtle Beach South Carolina even better brother do you because the I'll tell you why I said even better the amount of retirees that realized that they're like 61 and they're bored and they used to run an $800 million corporate company are going to see this video and be like [ __ ] it I'm going to go team up with him you don't even understand how good you have this you literally going to make a video and say and again I know it's shutting down and and I know that you have to like for a year like decompress but like if you decide to open another one in 2026 you're gonna make a video that says I've done it before I know what I've learned it's like watching the film to a fight in UFC or MMA and kickboxing and you're like oh [ __ ] I dropped my left hand and you get better at not dropping your left [ __ ] hand that's very apt and it's funny you mentioned a restaurant I actually have a buddy he owns a couple restaurants and he's like hey why don't I just do all the parts you don't want to do um but so I think you're 100% right the only issue why we didn't go that route yet and i' never even thought hey why not just give it some time and this might answer my question uh I did it because my kids are 14 11 and six and I cannot own and run that program and not be in there six days a week like I just can't do that and I'm missing everything so I want to pull back from the brick and mortar and focus more on the YouTube channel which I honestly probably would make more money if I did that and but I wanna I still love teaching sounds like it sounds like the gym was losing money uh it like breish but it was eating up all the energy and time and all that kind of thing yeah it was a the juice wasn't worth the squeeze I made a okay living it was a fine job and I was very passionate I enjoyed it but it it's so many hours and I was missing so much in my children's life brother picking family over money and business is never a bad decision ever ever only is it a bad decision when you're not doing something you loved and now you're between two things you love but that's a great decision by you I'm proud of you keep going so my on the uh you know day trading and attention I want to focus on the courses like online courses and martial arts courses am I too late to the game with that no the literally today somebody's going to make their first Tik Tok and beond their way to being one of the most successful Tik tokers literally today somebody's gonna start a YouTube channel bro I started my YouTube channel in 2006 when did you start yours uh about five years ago you mean 2019 yeah for 13 years after me was it too late no you're [ __ ] rocking yeah it's there's never a bad time to start a good business it's never too late if you're 8 years old and you still have energy like why wouldn't you start a business like the concept of like just waiting to die is a bad idea no you're not I've got a few courses and they do okay I guess it's just you know well that's because you've been wasting so much [ __ ] time on the store now you're going to find all these [ __ ] hours and you're going to allocate it to your kids and these coures you're going to [ __ ] be thrilled yes sir you're right yes sir I have a side hustle of selling

### [6:04](https://www.youtube.com/watch?v=Dj0zIRDS4_A&t=364s) Delegating vs doing it yourself

firewood and then I turned my side hustle of that into a side hustle of content creation YouTube Facebook Tik Tok and so over the past few years I've just you know been growing steadily uh I'm this Friday night will be my 230th consecutive live stream that I host weekly I'm impressed recently I don't know if you're familiar with like tabletop fire pits yes so recently I just launched mini firewood so like I sell mini firewood online perect that's [ __ ] I went through the USDA certification program to get be able to ship it across state lines and so and this isn't complaining at all but like I do my website I do my I you know I edit my videos I create my videos I film myself I do all my Social Media stuff and I'm just wondering like is there a point where I should you know look at Outsourcing something like to a team like am I hurting myself by trying to do too much uh potentially now the thing by doing it that allows you is you'll know how to judge it because you did it most people hurt themselves by Outsourcing too soon so that's number one so good news I love that you're doing it because you know how to do everything you know why I was Unstoppable at running a liquor store because I did everything right at 14 I did the ice and I stocked the shelves and I closed the store like I knew how to do everything like do you know why vayer media is a really interesting company because I'm the only CEO in advertising at this kind of scale that actually does the work that the company does all the people we compete with are Ivory Tower holding company accountants and bankers they're not practitioners so you've been a practitioner of everything which is huge which is going to allow you to be able to build which is huge and when I say build it means when you hire someone to do things which you will if you keep growing you'll be know able to know if they're good and you need to promote them or if they're bad and you need to fire them because you've done it the amount of people that Outsource social media to people and have no idea if it's going well or not is more than most can you afford to hire someone well no I mean that's the other downside of it you know if like that I am aware would require you know giving up some Revenue that I am making in social media so that's called investing into yes and that's how I look at it cliche mistake that most people make and I could tell you're not fully there you're on the right side of this but Dan do you know how many [ __ ] people's businesses never grow because they need the money that's coming from the business for their lifestyle and they don't put the money back in the business yeah I can imagine quite a few right and then something happens and they didn't have any money in the business and they're completely out of business yeah all because they needed a new BMW right yeah right so I you know I think the other thing for you to think about brother is um uh it sounds like you can afford something and I think you should do it just to taste it because the answer is nobody knows right yeah like right now I'm like trying to work on like packaging design you know for my shipping boxes and trying to you know let me ask question let me ask you a question because I don't I didn't view it as complaining um are you enjoying all of it or what parts yes are you eting any of it no i' keep doing it longer I just feel like I might be hurting myself because I am doing so much no you're saying I might be leaving some money on the table possibly yes if you said it you love something and I saw this way you said it I believe you how could you be hurting yourself if you're loving everything you're doing you're talking financially yeah and just maybe potentially like missing out on opportunities you know and not I guess achieving something as soon as I maybe could so well that's a lack of patience potentially possibly yes I think you just got to deci there's two different answers here there's the continuation of Joy which I would highly recommend and then there's what's the best way to optimize and then to your point and where I'm going to go with this is you could probably achieve all of it because it just seems like you're super [ __ ] obsessed with firewood and anything you do is going to be [ __ ] awesome potentially yes so when I hear the amount of times you've used potentially I would say that I have a really good insight for you every time that you have a burning feeling of something potentially might be better that way you should do it and then if it's not better unwind it and go back to the way you did it yep yeah just I mean it's just like you know right now I just think about things that I like kind of have on the back burner that I want to bring forward but then I get into something else and then I you know it's just a constant that's called being creative and being an entrepreneur yeah well by the way me too and I have 2,000 employees just at Vayner X yeah you know what I mean like yeah I've got plenty of quote unquote support around me um but like you're thinking about things because you're creative and you got a lot of things going on because you're running your business right and just real quick on your you know how the insecurity thing yes sir like the one thing that that's what I'm not afraid to admit I have small wood good way to S this out love you Dan good stuff and also oh on my Friday Night live streams uh like anytime somebody gives a super chat I have a little gimmick hooked up where like Drop of coin in the cup and we all take a drink we raise our cups and you know we can raise wine glasses if you're ever interested send it over brother I would love I want to know everything about your miniwood yes all right well thank you very much again I think I first heard of you back in 2020 during covid

### [12:15](https://www.youtube.com/watch?v=Dj0zIRDS4_A&t=735s) When is the right time to start monetizing for someone with 14K followers?

um you I was working at a bank you know I was uh I wasn't having like terrible time um but I was also like kind of wondering what more can I do right and then you came across my feet and you started talking about you know finding your passions you know chasing your passions doing what you love and that really resonated with me so after that I started a um you know a little private soccer training business you know one-on-one private soccer training and and I was enjoying it but it became draining right so I was like okay this is uh it's fun but it's taking too much of my time I'm not enjoying my time with my wife with my with family and it's just it's too much so then I transitioned into video editing making highlight videos for uh soccer players and same thing you know a little too timec consuming so yeah start it started uh you know kind of just posting for fun right posting for fun on on all social platforms man I take everything that that you say to heart um and uh yeah so a couple of weeks ago you know I got we reached a thousand subscribers on YouTube got approved for the YouTube Partner program and uh we were excited about okay yeah's let's start monetizing this a bit right a few content and then soon after that it took off 1,000 the following day an extra thousand subscribers the following day and so on and so and that's how it's been for the past couple of weeks now and we're up to almost I think we just hit 14k this morning um and I saw the you know I saw the generated Revenue that that's been coming in from that I'm like wow like this is I see why people you know turn this into a full-time gig um I kind of had forgotten what my question it was no it was about merch no I kind of you kind of answer it partially as I've had you on the background while I've been working but it was like okay I have this Spike so Spike 17 is my nickname I had spiky hair in high school um 17 was my jerse was my jersey number so I was like 17 and I was okay so Spike 17 training was in my business and I now I have YouTube the YouTube channel called Spike 17 TV um and uh I've had this merch right I've had it for over a year I haven't really like pushed hard on it to sell on it I think what I've been focusing on is building the brand right like gaining the followers you know kind of telling the story having people uh you know get emotionally connected to Oscar and to the YouTube page makes sense what I was asking was like how like should I keep wait should I keep waiting right to to you could do both brother you can jab and right hook you you're allowed to throw out the merch push once in a blue moon like you could do that [ __ ] and uh you're more than allowed to do that and I would highly recommend you putting it out there yeah that's kind of what I figured yeah and that's kind of the same thing that we're doing with uh with you so you know I've gotten really big into content creating uh just making content for fun right and I got recently I got reached out by a USL 2 franchise Utah United shout out to Utah United academy uh shout out to Mark Davis is a huge fan of You by the way he's a he's the head coach kind of co-owner or founder of Utah United and we just kind of talk about you all the time and it's funny now that he's watching this too but U yeah so uh I don't know I guess the question would be like what with Utah United we're on we're kind of on a mission to kind of uh Stand Out amongst all the other I don't think in the terms of standing out providing value Fring Valley yeah you know what I mean back you've been listening a little like we talked to Joey bats the Vegas your Rivals there like the way we SP to that lady in the UK like too many people are like oh we're going to stand out from all the other you know soccer teams or you know like it's not about that the way you accomplish the standout happiness it's all the same [ __ ] which is how do you bring value to people right the this book was originally called jab jab left hook right which was a followup from a book that I wrote 10 years ago which is what I was just telling you to do which is give value give value and then you can ask if the Utah Club puts out great videos you know learning videos of how to start your soccer Journey highlight videos that people think are rad and are escapism and then you ask for people to tune into the game on the ESPN Plus or to buy tickets you're going to convert better because you brought value yeah there's a lot of people Eric that are going to buy this fundle book today because it's a thank you consciously or subconsciously for the value I've provided for 15 years right and because they think they're going to get value right no that's exactly how I feel that's why I bought the book I was I asked it for a Christmas present back in uh yeah last Christmas and figured out that it was barely gonna be released right now so yeah I mean I'm just grateful to be on here Gary and uh I mean I kind of like I said I take everything to heart from what you say when it comes to you know pursuing what you love not chasing the cloud not chasing the money you know chasing happiness true Jo it's always happiness like look money and clout slanging for reputation potentially at its best form those are good things having a good reputation having money they're not bad things it's just not easy to sustain them if you're not in a good place right why do so many millionaires burn out and go into addiction or lose their money it wasn't sustainable because they weren't in a good place with themselves I'll try to give you a very short

### [18:00](https://www.youtube.com/watch?v=Dj0zIRDS4_A&t=1080s) How would you spend the first $25-50K profit?

backstory but I'm building a business with my Dad we are we've grown up loving minibikes we've ridden them all our lives he literally buys and flips them and fixes them and really cool and over the last decade I've worked as a professional filmmaker making marketing content so I learned working with business and entrepreneurs uh business owners and entrepreneurs like what it takes to build a business and so I finally took the leap to build one with my dad and um so for the last eight nine months we've been promoting before we've launched our product and we're about to do our VIP pre-sale for the first 25 bikes that we'll be doing and uh I'm confident that we're going to sell out because I think with the amount of hype that we've been building um but my question for you is once we get an influx of this Capital what would be the best way to invest it back into the company is it better to hire people because right now it's just my dad and I would it be into equipment that can help make our jobs easier would it be into more marketing um also for background I literally I left my job let me answer that question quick yes all three well so I'm think so the question becomes the Cadence and I think the Cadence of which ones of the three are completely predicated on which ones you want to do or which ones you least want to do and I would focus on what you want to least do yes okay so accounting I definitely don't want to do accounting so then I would hire somebody that knows how to do that yeah that makes sense you can do somebody who's part-time and partial because you're still a small company so I like to go with either extreme offense marketing or plugging holes that is a vulnerability because we don't want to do it gotcha now what if it's something I enjoy doing I'm good at like video production but it also is the most timec consuming element which takes me away from the Visionary role which is what I'm kind of in the company because like the Visionary role is not something you actually do it's something you think I'm in a Visionary role in the company too yeah that makes sense I do my visioning when I'm [ __ ] in the shower or taking a poop or on a plane or when I'm walking across the street or while I'm talking to you right now I'm visioning some of the stuff I want to do with virtual influencers for vayer X because the brain has the capacity to be thinking about multiple things at once the vision the thing you're talking about the Visionary thing is don't let that turn into some sort of bougie entitlement no yeah that's like what are you going to [ __ ] do sit in a room and look at yourself yeah no not at I just I while you're editing if you're like a lot of other good video editors the video editing a lot of time is your therapy and your time to think as well so Vision while you [ __ ] edit that's true totally I understand that 100 percent it's something I actually do a lot of my thinking in the shower that's where I do my best thinking um and I don't know if you'll appreciate this but we literally my fiance and I moved back in with my parents to start this business of course you brought that up knowing I was gonna [ __ ] appreciate it it's I'm obsessed with everyone I hate when people live at home so that their parents pay for their whole life and they're just sitting on the couch and [ __ ] talking [ __ ] and doing nothing I love when people have the strategy to have the humility to move back in with their parents to save dollars to reset to a springboard and extract more family time with their parents two very different versions of living at home one is you're still a [ __ ] child the second is you're a humble operator looking to reset and strategize two very different [ __ ] people that's exactly the I had this realization last two summers ago I'm like we only have X amount of time and I don't spend enough time with my dad and here's something we both care about and I have I believe the skill set to build it it's the greatest thing that ever happened to me was that time with my Dad running that Wine Library like the great blessing of my life yeah that's I feel that every day I feel fortunate I feel like we're living a dream I was very fortunate in the fact that the only reason I was able to do it we had a condo I had to move to the states for a little bit for work and so I sold that condo and I had a bunch of money sitting in a bank account I'm like what am I doing I could use this money to build something of my own or I can keep just doing what I'm doing and miss out on that opportunity and so we took the leap and uh here we are 16 months later we haven't sold the product yet but it took time to build for you look my business

### [22:10](https://www.youtube.com/watch?v=Dj0zIRDS4_A&t=1330s) What do you recommend for my approach to sustainability topics when businesses are scared of it?

is twill the worldly nether it's a brand but I everything has started because I've been 25 years in the leather industry over 25 years so and I realized that the materials when they are the leather when is properly processed is one of the most sustainable materials so that's why even if I was in the supply chain I mve completely to the to where directly to the consumers just because I wanted to create a brand where the materials were uh where I could educate and bring some M products to the people um that were sustainable what I'm my challenge is the creating this education and bring bringing this awareness because there was a big gap the leather industri is at the front of the industries because of uh the nature of the business so uh somebody on Twitch said they need a 100 leather wallets should they DM you on your yes thank you uh yes and so thank you so much so um there is my Instagram so my question is that when I also i' I've learned that the many companies are doing of course the green washing it's just saying that they are doing something that is not but there are many companies are also doing the green hushing so where the green hushing is where the PE the com the Industries or the companies are doing some of the sustainable efforts but they are not communicating it why because they're afraid of not reaching the goal or whatever so what would you recommend to approach and not I mean of course social media and I'm trying to educate create um every Von I'm really thankful for the opportunity at Von because I have had the opportunity to even to talk to Mike Michael ruin or leaders like that say hey what are you doing for us consumers you know what I mean because we want to learn so what do you recommend or help me to how can I address this on creating um marketing I mean creating content so I can get people because a lot of people think oh sustainable ins sustainable it's so expensive but if we all start like you are saying eating healthy oh when you start eating clean I mean you help the soil I there's so much behind it so a couple things I think you know with anything that people think about in these genres there's the ideological part there's the financial part there's the one thing that I always think that for good businesses struggle with is when they start bleeding into shaming people versus educating yes oh yes it's a humongous issue for nonprofits and for cause businesses there is a really incredible insight about people they are visceral to being shamed people would rather be punched in the face than shamed sh shaming is an incredibly ineffective tool so I think that the first thing that I would say is one the answer to your question is content you know that you know what my answer is g to be but I think how you do your content is important I think you have to be very thoughtful of being overly empathetic and just keep pounding that empathetic framework with information and patience and lack of emotion like this is something you're passionate about I will never achieve me fulfilling my goal of making all 8 billion people like each other okay no it's not going to happen doesn't mean I'm not gonna try okay yes like it's just execution right like what is be is my opportunity to scale my message using characters that I know can get to people that I can't yes but different um and Jessica said why the [ __ ] not Jessica the reason I don't think I'll be able to achieve getting eight billion people to all like each other is it's just not the reality of the human race in 50 years based on where we are right now maybe we can get there in 5,000 years but like we're just too far away from that right now we've been taught too much to dislike we lack compassion we lack sympathy we're too selfish to be able to be there modern parenting is not showing me that they're going to achieve that so why not because fear is a very effective formula well in fact that was a big mistake done by I mean the Le the industry did not approach um every all the sustainable efforts being done and that's what I'm trying to communicate also to businesses because if you start doing anything uh in sustainability don't make the mistake that the leather industry did yeah but I also think the bigger issue is that businesses go out of business if they run out of money and so you know yeah like the question starts to get very heady on this issue for example like what like when I hear this issue I'm like yes sustainability process for a lot of businesses doesn't require more money but for many it does and it requires you know this short-term money but then long term it will work yeah money has never been more expensive than it is right now interest rates are at alltime High for a lot of people like or at least in times most of the businesses I know are barely holding on to State like businesses are in big businesses are stressed the [ __ ] out Eva people are asking them to like business environments are more competitive than ever AI is looming and changing the whole world government's regulations are getting harder people are asking them to do [ __ ] and they're barely getting by and some aren't some are flush and crushing and I think when you look like and then there's also consumer Demand right until the consumers demand it businesses aren't going to give a [ __ ] about anything this is what is very interesting because there was a survey done by Ikea where it says that three out of four are really looking for the sustainable surveys are full of [ __ ] Eva okay like the way people buy [ __ ] is the way it actually works out but look I think it will head that way because people will learn but like it's a challenge you know like again I think we've touched on a lot of important I would say for you focus on not shaming yes that's what I've been doing yes and just information and then you could feel when you're 99 when you're laying there you can feel like you gave it your all and that's all that I'm trying to do that's all you we're just human beings we're doing the best we can and take directly put out the information all right well thank you so much I got a question for you all right

### [29:22](https://www.youtube.com/watch?v=Dj0zIRDS4_A&t=1762s) How to get more people to sign up for your newsletter

I so I started a newsletter it's called the Sunday sauce we do one every week don't start getting don't be like well you got to do 90 a week like don't start doing that let me just get the question because I know you're about to say my we reped s Garder at Vayner Sports and I was gonna help you now that you said don't say it now I'm not doing it yeah sorry I spoke too much um no but my seriously the idea behind it is to to get some real data from like the actual audience that we're cultivating and obviously provide value to what it is we're writing about my question to you is what's a a good way and a cheap way to help boost the amount of people that see it and sign up is it just volume of like here's what we're doing or is it I think look you're very comedically strong I would do like a very smart video that is like a normal Nicki cast kind of video yeah but the hook and the laugh is signing up for the newsletter yeah all right you see where I'm you liked it huh see I like it bro I didn't get here with my [ __ ] looks I like it no I like it nck I'm really proud of you bro I see big things for you stay focused I and I see that in you I See Your Capacity to be like me which is just live in your [ __ ] cocoon and don't give a [ __ ] yo you know hearing you say that gives me chills because I think and I'm not just saying this like that it just I believe you and I believe that and I know that for me too and I like hear you say that it's very cool and bro you just got to remember right now like you're in a good Zone there's going to be times where it's going to be even though it's natural to you hard for you to stay in that cocoon yeah you know like uh you're gonna get a Netflix special and then it gets canceled at the last minute you're like what the [ __ ] you know there's gonna be adversity right W I love adversity I know you do that's why I believe in you love adversity yeah I app I appreciate you saying that do you know how much like I love it adversity I you know what's so funny dude I [ __ ] and like it's like when I say that people like make fun of me like around me and they'll be like what do you players yeah like you like what is that like I get excitement and so probably little [ __ ] up if you think about it like I get bro it's very [ __ ] bro I literally want to go bankrupt so I can start again that's not good stupid like when like this whole thing people talking about Tik Tock going away and all this stuff I'm like good [ __ ] let it go away like [ __ ] and then we figure it out you know what I mean like then what's the next move yeah there it is you know much attention is g to be up for grabs exactly right banned from a it's a slippery scope slope with democracy I think there's bigger issues than people realize like it starts with like they're bad and then it's like you're bad and like it gets a little weird weird but I'm empathetic it's above my pig rade I don't know exactly what the [ __ ] is going on right on the flip side if it goes to if it goes away everyone's gonna be scam scambling and I love when it's scrambled me yeah y let me ask you this I feel like like I said there's the comedic side to me like stand up's not in the C like I genu I played Sports my like business you're more yeah I get it and I I'm struggling I said a Netflix special not a standup no I know no I know I'm the but what I'm asking you Gary is transitioning because on the street all the it's all love but on the street it's like oh dude the skits are so funny the skit and that's great that's the only thing people wanted bro my original [ __ ] business videos talk to me I'm talking to you right now my I did wine content only for five years I start making business videos the comments are literally stay in your [ __ ] Lane wine boy okay good yeah [ __ ] yeah now look at you Gary sign in BS so I'm glad well templates but you know like but uh yeah and they're going to tell you like why are you talking this business [ __ ] you should have stayed doing the videos this is boring you were funny before and you need to be like I don't give a [ __ ] right well I never do that you're right like everyone's why you doing the V friends thing I like the other stuff I'm like I don't care because in 19 years you're be like now I know why this [ __ ] did the be thing when your [ __ ] kid is wearing be friend's pajamas One Day You're Gonna understand exactly fck so you know what's so funny too I don't know how much time it yet but I'm just going to rip it the I was in Disney two and a half weeks ago and at the end of the [ __ ] night they do the fireworks right I was family vacation and they do this whole thing and I'm thinking to myself like this guy like Walt Disney someone I look up to this guy created these characters and like I think every adult should watch Disney movies and educate themselves on what it means to be like a a very empathetic good human being because the lessons that are taught in those movies are so powerful and like the like it's so genius how you take the guy's imagination you make it into a reality and then you make these movies about it you make the amusement parts and people are learning how to be a good human being through these creative outlets and I'm like that [ __ ] Gary ve is doing the same [ __ ] and I'm like it's awesome like it really is it's sick what town in Long Island did you grw up in I grew up in huet Nikki what do you think of huet Long Island never been I'm not from Long Island I'm in uh I'm from Rockland people I'm is supposed to say a bunch of pusses and like make fun right yeah now honestly I you know I don't want to I got all the love in New York I don't want to say talk bad let me ask you this right you when you go to the bagel shop in New York are you like what I'm so C I never seen you eat in my life I seen the blueberry video but like what do you challeng down you getting like the amount protein per day no yeah I like protein like I've gotten very educated on like getting my protein carb ratio into a decent place um I bro I love food I just don't eat from wait I don't eat until seven8 o'clock at night predominantly I don't eat during the day what yeah bro but you're not getting enough cows what the [ __ ] you mean so you're telling me you're just dialed on no food just black coffee every day until 800 p. m. well I like a little cream in my coffee but like I'm like chilling yeah like this is like I don't know everybody's been here since 10: a. m. like I'm not moving like I've been sitting here the whole [ __ ] moment like and you're not hungry at all are you getting in the gym are you doing some resistance training what's that I'm like I thought you were watching daily be bro I'm [ __ ] like yeah don't you watch Daily B I don't I saw you stretch I saw you do a couple [ __ ] yoga and maybe a little bit of curls and what not but no bro I uh I um I get protein I just pound it in the evening you know what I mean good for you all right so then you wake up in the morning right alarm goes off yep is like what's the routine to the office I literally my phone go poop make sure nothing was on fire in Singapore like all the [ __ ] that I have to worry about uh and then I shower I go to the gym 83% of the time hour upstairs shower office 8:30 or 9 until literally [ __ ] seven then seven to 10 business meetings you know love it it's a lot of how I roll um around

### [37:03](https://www.youtube.com/watch?v=Dj0zIRDS4_A&t=2223s) Transparency with the customer

uh on buying and selling um service contracts between like B2B okay um negotiation from the purchasing side and the seller side because I have an entrepreneurial uh boyfriend who does selling and then I purchase on my side for my full-time job no way yeah that's awesome okay so uh any like especially when you're dealing with um like competitive likeness between businesses that you're vetting or how transparent do should we be from the buyer side and then from the seller side if they're getting um you know driven to lower pricing lower pricing because the big dog in town is trying to stay in Big Dog hold on guys stay in um the game and they're about to lose that service to like a third party or something like what are some strategies around that well the biggest strategy how far do you go I guess to the place you have yeah to go is transparency to the customer sure like that like whatever is in the best interest of the customer will always be the future leverage of your life sure so that's number one yeah right so if you're telling a customer like do this because it's in your best interest not theirs you're dead yeah and that's how I think like he's always approached it has always been from the perspective of you know trying to be the best and then also like delivering at a really good value um the problem is there like who he competes with is like an oem and so um but they're like third partying out there service and so I think it's I mean you know if the service is subjective that to the consumer if they don't value it you know these you know it's always price and service and like it's always quality like in the marketing world they're like Gary these are good priced cpms but I'm like they're cheap because they suck banner ads on websites should be cheap it's [ __ ] inventory right like at Wine Library if I call my dad right now I'd say how's our service he'd be like it's the best in the state but that's because he's grading his own homework right you know so like some things are debatable some aren't service provided is subjective yeah absolutely price is not right what you need to do is make sure the service so much better that the far majority of people believe that service is better otherwise you'll beable sure

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*Источник: https://ekstraktznaniy.ru/video/16905*