# What Our Family Business Taught Us l VeeCon 2023 Opening Keynote

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=sFoKn48SA38
- **Дата:** 28.06.2024
- **Длительность:** 28:44
- **Просмотры:** 13,705
- **Источник:** https://ekstraktznaniy.ru/video/16910

## Описание

In this video, I'm sharing the opening keynote of VeeCon 2023 where I interviewed my dad Sasha Vaynerchuk, and my brother AJ Vaynerchuk. My dad shares his perspective about working with family, especially sons, emphasizing that it can be challenging but manageable with love and respect. AJ discusses the pressure of not wanting to disappoint family in business. Emphasizes learning from failures, maintaining perspective, and much more. Hope you enjoy!

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How to Make Mo

## Транскрипт

### Segment 1 (00:00 - 05:00) []

dad as a father what do you think is the most challenging thing uh when you have a child come into the business what are the watch outs what were the challenges what's challenging what's hard as a father as a business owner it's not easy to work with a family member especially your son or your nephew or whatever but one thing I can tell you from my personal experience working alongside with Gary we had disagreements okay that's normal but not a single time I left my office without going to G's office or vice versa and tell them I love you I always put my love and as a father first and business second true attention is the number one asset what's up everybody I'm sure you're hearing all this background noise I'm at K you're about to listen to the opening keynote from last year's V con make sure you go to vcon doco to pick up your tickets we're in La this year August 9th to the 11th uh pretty excited about it LA Live anyway we would love to see uh all of you at Von V n. co Von 2024 August 9th to the 11th Los Angeles LA Live come hang Von 2023 we ready please sit let's get everybody sitting all right first I just want to thank everybody for being here I'm so excited about 2023 how did we feel about last night I'm uh I know a lot of people were out very late last night so I'm incredibly impressed with the intendance this morning look I'm excited to be here uh a couple things that I really want to talk about as I see a lot of people coming and getting over here just want to establish a couple of thoughts that I think will really matter and then we'll get into the talk obviously I have a single keynote um to close out the conference but I'm really excited as you might have noticed there's two other chairs up here so I'm excited what we're about to do here in a little bit but first of all I just want to thank everybody I want everyone honestly to acknowledge what I'm about to say I want everyone here to collectively clap it up for each other in a second because what I saw yesterday in day one outside as a matter of fact by show of clapping how many people is it your first beon clap it up so for those people so many of you have dm'd me emailed me I've seen your tweets I've seen your answers in Discord what you were sending me last night and this morning is absolutely true which is this community is impossible to fully understand until you actually physically feel it no matter what you feel on Twitter Discord no matter what you feel out there it's just impossible until we actually get together the amount of sponsors and people that were volunteers or people from the city of Indie that made comments to me in the last 24 hours about the collective Humanity the collective kindness the connective soul watching all of you interact with each other yesterday was by far the best part of the conference for me and so I want everyone to be as loud as humanly possible for each other right now and I want to keep that going louder I know who this group of people are I've interacted with so many of you actually let's do it this way how many people here have been interacting with me or my content and by the way lying is the devil it may be a resilient devil but it's a devil so do not clap if it is not true just for fake clout how many people here have been following the content or this journey for over 10 years clap it up seven by the way 10 could be part of the seven as well five years three what I know about this community is who you are I know who I am I know how I was gued that's easy you all know

### Segment 2 (05:00 - 10:00) [5:00]

who you are deep down no matter how much you posture or not you know who you are what I'm most excited about is I know who you are we got here because of the interacting for a decade for five for four for three and what I know is this is the kindest Community out there and it will forever be that and I'm humbled by that and I will work every day of my entire career on this project until the day I die and I love you all for that thank you all right I'm really excited about what I decided to do this year one thing that I've noticed from a lot of you is that you reach out to me around family business Dynamics a very big theme a lot of you are pondering it and what I really know is that this audience is grooming a lot of their own business partners who happen to be their children right now as entrepreneurship and side hustles and family business Dynamics are growing in society so knowing so many of you are on this journey right now and knowing so many of you will be on this journey in the future I thought there was no better way than to kick off Von than to have Sasha and AJ vaynerchuk join me up here so give a huge vcon welcome to Sasha and AJ vayer chock love you sit sit all right boys any opening remarks to Von 2023 dad excuse me opening remarks wait a minute is that your bad ear AJ switch with Dad he can't here for [ __ ] there's hundreds of thousands of dollars of audio visual telling trust me any opening remarks Dad yes you got to use your mic as a father of uh Gary and obviously AJ and Liz I am that's the second year of Becon and I'm totally blown away and I'm so proud of what my oldest son Gary has been accomplishing and what he's doing for you as a community and the whole society and I hope that's going to trigger to our wonderful Country USA and uh we need speak to people tell them we love them and uh that's the most important thing AJ opening observations any thoughts anything catch your attention yesterday yeah I mean for those of you that I saw yesterday it was awesome to see everybody the energy was incredible um last year at vcon I was only here for like 10 hours at the field day I didn't even make it to the stadium so to see like what you and your team did from last year the lessons learned and how it got applied to this year is just super impressive um thank you to everybody just for everybody's kindness great energy um appreciate everybody that came through the Vayner sports pass activation yesterday that was a lot of fun and I just appreciate everybody so it's going to be fun a morning all right let's get into the me of the content dad as a father what do you think is the most challenging thing uh when you have a child come into the business what are the watch outs what were the challenges what's challenging what's hard well I don't know if everybody knows but gar came to my business many years ago I think they might know that story yeah I don't think everybody knows uh sometime I'm so I'm actually meet some people on the street and I always you know talk about Gary and whatever and a lot of people don't even know you star in the wine business it's true you know so anyway uh as a father as a business owner it's not easy to work with a family member especially your son or your nephew whatever ever but one thing I can tell you from my personal experience okay as a father we had working alongside with Gary we had disagreements okay that's normal but not a single time I left my office without going to Gary's office or vice versa and kiss him and tell him I love you I always put my love and as a father first and business second

### Segment 3 (10:00 - 15:00) [10:00]

true but would you answer the question no really I really like what was hard for you well uh being a little bit competitive by Nature I think it was in the beginning was a little bit of a competition between myself and my son Gary uh Mar fact Gary's father-in-law Peter once said to me why do you have to compete with your son I said Peter it comes to me very natural and vice versa Gary's also you know compete and hopefully he's going to compete with Zander one day it's true AJ what about for you came into a different situation you're on the other side of this equation you know when we started Vayner media you know I was the older Statesman what was most challenging I mean honestly it's a cop out but there was no aspect that was challenging in the day-to-day workings I think the fact that we were 11 years apart and you were already really Successful by the time I got into business made it very clear that you were the onea and you were the one and I was the two CEO coo so you know I think you would attest we never had any like any conflict Gary and I have had have never happened in the office or in business it's been on the basketball court or playing a board game so we never our single biggest fight in our entire relationship was during a game of scatories that's correct what was it you tried to say that B I don't remember the exact details what was the exact weapon no I know what happened oh I'm proud of I think a hammer I think but yeah I think so too actually there's no hammer and clue right is there a hammer and clue no right so here's the problem we were playing categories and it was the letter H was rolled and the context was like a weapon or a murder weapon in the game of Clue and he writes hammer and I'm like well that's easy there's no hammer in clue he's wrong and then Gary tries to sell the other players that there's a hammer and clue I'm like guys like this isn't subjective like it's black and white I've played a lot of clue in my day there's no Hammer it's is very easy G's like but no and people start agreeing with him like I lost my lip cuz it's just a black and white fact so anyway I'll answer your actual question though I would say the hardest part about being in business with you I'm 22 you're 33 we're starting up vayer I think not wanting to let you down I think that was the hardest part nothing dayto day everything was easy with that you were great you were my mentor it was that was smooth I think just the pressure of like Dad and Gary had a business they were successful we now have a business I've been look I did not want to go to college I've been looking forward to this moment of starting a business and um yeah I think I just don't wanted I wanted to succeed thank you um Dad what should people look for in finding the balance of letting their child run with things versus trying to stop them from making a mistake that can hurt the business why I'm sitting and listen to AJ respond to the question Gary asked I'm sitting here and I'm saying hopefully I'm going to have a chance to tell uh the community uh what really uh as a business owner as a father uh you should do for your child and it's incredible Gary just asked this basically question and quite honestly and I think I believe Gary can agree with me what I led Gary to do things and to watch him to succeed some decisions for example I'll give you spent $80,000 on Sam kakami brochure at the jet Stadium didn't mean anything but I knew he wants to try it and do it and you know what it didn't work but I just wanted to get on the you should what is that jet so I just bought the advertising that's it uh anyway you have to allow your child to try things and uh if he fails and he will move on what about what about the fact of If the child fails early on multiple times when do you cut the cord obviously in our relationship I started so young by the time I had say of any kind even a even say I'd already been around for a long time one thing I get from a lot of people you started knowing I had it when I was a teen teenager right A lot of

### Segment 4 (15:00 - 20:00) [15:00]

people don't have that context so what's the advice to Think Through the balance because I had to earn piece by piece you give a little more what if the first two things don't work what if the kid doesn't have it well actually it's you know a difficult question for me because my kids Gary AJ Liz they got it it's a I guess it's well mom is very talented well of course mom is a talented woman of course I have to give her all the credit she's right here standing anyway uh but I believe I and I was thinking about something else while you know I was sitting here I in my business in my industry wine industry Spirit industry I know some retail owners who had or half children came to the business and they took a very couple people who comes to my mind they took a very strong uh position they said to the child my way or hit the highway and that's not the case was in my situation with Gary I let him do and believe me nine out of 10 he made the right decisions okay not uh reverse so for me it was a little bit easier than for other people in my business because he was uh he was he's still and he's going to be an extremely talented gu guy person okay so for me it was a easy decision I can't take too much credit I'll take a little bit but not too much AJ what do you think is the biggest thing I taught you and what that you think you taught me I think the biggest thing you taught me is just and this is for business and life is just perspective I think when we first started and going back to my answer before I think I put a lot of pressure on myself and naturally I want to be successful and I don't want to let you down or my family down and I think um you really helped me in the first couple years just contextualize when things went bad and when things went well so just not getting too high not getting too low um I think that really helped me ground myself and really is helpful just getting through life whether it's a work rated issue something with my kids so that was huge and I think foundational um I think the biggest thing I taught you I think you referenced it I think just more um cander in terms of managing staff I think that when we first started working together you know you your preference when dealing with maybe somebody that was an underperformer is to just let it drag out and hope that it resolved itself and I think I was a little bit more direct of like let's address it before it festers and um AG I think that agree dad say I would like to add something else uh the reason AJ and I don't want to speak for AJ the reason AJ didn't come to my business after he graduate because he's basically and correct me if I'm wrong he's basically said what the [ __ ] I'm going to do in this business that's two Cooks already in the kitchen I'm not going to fit in so that's what real right y 100% dad same question to you what do you think is the biggest thing you taught me and what do you think the biggest thing is that I taught you thank you you're welcome uh good question when gar came to the business and he was um doing baseball cards and all this kind of stuff so when he came to my business I set him down and I said Son listen to me and listen to me good when you make a promise and you shake somebody else hand you better [ __ ] deliver what you promise because that's to me and I believe you use this in your speeches uh an occasion right what I learned from Gary uh an extremely important things and as a father uh it's a little bit you know but I got as I got older I have to admit uh if you compare me today go back what is that 40 years 45 years back I'm a very different person because Gary show me his love his respect and how much he cares about employees people how much he love people and to me that's the biggest uh lesson in my one of the

### Segment 5 (20:00 - 25:00) [20:00]

biggest lessons in my life what I learned from my son what's a favorite story you like to share that's funny about us being in business together just like a funny client thing or a loss or a win or a you got something uh we're this is probably 2010 we're a year into Vayner media we're maybe somewhere between a dozen and 20 employees and we get an opportunity to meet at a holding company of a consumer package goods company to pitch them some social media ideas and we get kind of like a car wash treatment where we met with three different brands and we had like a 90-minute meeting with one brand another a 90 meeting with another and so we go through the meetings this is a year in and you have to understand like at this point not a single employee has Ad Agency experience yet I think we don't hire our first Ad Agency veteran and of any Merit until like year two and even that person would had been like four years of agency experience it was very raw and so we go in and we meet with each of the three brands and we're pitching them ideas for social media and Gary's doing 95% of the talking and he's on fire he's spitting out ideas he's swaying left and right he's asking them questions he's giving them IDE back and we wrap up these 4 and 1/2 hours and we get in the elevator and it goes great each meeting ends with them being like Hey we're definitely going to do at least one of these things let us regroup you kind of spit like eight things at us um but we'll get back to you we're definitely going to do something and we did each of those Brands gave us a project it was very successful four and a half hours we get in the elevator and Gary takes a big sigh he just goes he goes that was hard how do like ad agencies do it I go gee they [ __ ] prepare we walked into these three meetings with zero materials Gary told me about the meeting the night before we had no materials we had no presentation we had no market research I didn't know who which brands we were meeting with I'm like which brands he's like I don't know we he literally Wings the entire thing we land six figure projects with each of these three brands I go gee they like have meetings and brainstorms and create presentations and you're like ah that makes sense that was ridiculous dad same for you what's a funny story you like to when people say tell me a story about how you and Gary work together what's like a funny story or an interesting story a story that you think about when we were in business together funny story I can't think about any funny stories or an impressive story or a surprising story a story [ __ ] it any story you can think of it could be about anything just a [ __ ] story uh kind of caught me out of guard I didn't plan to tell any stories uh let me tell a story The best story about Gary uh so G born November 14 1975 right so at that time we were back in uh in s former Soviet Union so uh my wife gave birth to Gary you're not allowed to go and visit believe it or not yeah Russia so the Soviet Union was so [ __ ] she's on the third floor she is of uh the hospital right and I'm with my best friend Mark who's here Mark where are you we standing downstairs uh on you know on the street we waving and we turned around and we went to SAA but in Russia called and we got so drunk I don't even remember how I got back home that's how I celebrate birth of my son G well you want a story I gave you a story I like that story I my personal favorite story of my dad's career was my dad's first liquor store was in Clark New Jersey and right next to the liquor store was a bank and one day my dad's walking over to deposit the day before and as some of the ogs know here people used to buy things with cash and so you actually had cash as a business and so you had to go to the bank can deposit it and as he's

### Segment 6 (25:00 - 28:00) [25:00]

depositing it into the story there's all this commotion and there was an armed robbery in the bank in with ues yeah with ues that's armed robbery with ues and my dad sees the robbers run out into the car and he convinces my uncle to jump in the car and chase them yeah I walked in the bank the girls behind the counter crying yes and I said what happen they said this car they pointed out to the window car we just got roughed and I ran out of the bank like an idiot got in the car and start chasing and all of a sudden like 15 police cars with cuses and this guys was armed you know I could be killed dad what year was that huh that's was 1980 I want to say 1984 1985 something like that so if you're successful in your Chase I don't exist I was born in '87 good thing you didn't catch him right V friends I think about the world like this strangers become acquaintances become friends become family I have a very strong feeling that many of the faces that I can see right now in the crowd that I flat out already know and know a lot about you are destined to become family with each other and with this community with myself and so I thought it was incredibly important to start vcon 2023 with family I thank you for sitting through our stories I encourage you to please interact with each other last year you did a great job with that my concern this year is it's year two of summer camp and you've got your friends and you want to milk it with them which means you're not going to say hello to someone else many of you yesterday in your one-on ones told me you continue to be scared to say hello to someone many of you have to figure out this game the way you get better at things is practice putting yourself out there and not being as introverted is by saying hello to a stranger these are not strangers that sit amongst you today they are friends there is no safer place on Earth than for you to practice pushing yourself to say hello then this next two days in this Stadium please as you're an activations as you're in the selfie line as you're walking to the bathroom please push yourself to say hello to as many people as possible the stories and the connections that happened from last year's vcon are extraordinary the activations behind me the activations in the hall are incredible Gary's garage sale is insane please find it nft land and obviously the content I wanted to start family Vibes off and I wanted for Jesse to follow with high energy I just want you to please be friends with each other that is the biggest Roi of this project I thank Sasha my dad AJ my brother and I thank all of you most for being here at beon thank you thank you love you