# Anyone Can Use This Strategy To Win On Social Media TODAY

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=PNZacDqQst4
- **Дата:** 14.06.2024
- **Длительность:** 24:29
- **Просмотры:** 115,067

## Описание

Today's video is a Q&A I did during the Grow With Video Summit, organized by Think Media. I answer a bunch of interesting content creation and social media questions including:

0:00 Intro
1:05 What are the current trends to grow on social media?
4:48 What qualities do you look for in collaborators?
6:03 How can I promote my credentials effectively without coming across as bragging?
8:15 How often do I email my list?
9:44 How to market a new kids YouTube channel in 2024?
11:54 How to overcome content creation burnout?
14:14 How to attract clients who have tax problems?
15:37 How can businesses optimize for AI search?
16:22 How do you stay focused amid distractions?
17:44 How to balance family & career alongside YouTube entrepreneurship?
21:04 How to build a brand focused on gaming, personal development, and overcoming physical disabilities? 
22:18 How important is posting on other platforms for a YouTube creator?
23:15 How to establish yourself as an expert in a niche?

Hope you enjoy!

Check out my new book - Day Trading Attention: https://garyvee.com/dta
—
Thanks for watching!

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— 
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water. 

Gary's life ambition is to buy the New York Jets.

## Содержание

### [0:00](https://www.youtube.com/watch?v=PNZacDqQst4) Intro

what's my advice to give your dream as much time as possible cuz you'll never get to your dream if you don't give it time you don't want it to have that come at the expense of the other things but there's a cost of Entry as long as you're good with your dream coming true in 6 years instead of 2 years well then you can allocate more time to those other things if you're not okay with that you have to realize that means that you might have to have a cost everything in life has a price that's just the reality attention is the number one asset hey everybody it's Gary Bayer Chuck author of the new book day trading attention that I'm excited about uh CEO of Vayner X and Vayner media a 2000 person Global agency a content creator myself and I'm excited to be here at the grow with video conference look we're living through one of the great changes in marketing history right now with the attention economy going all over the place and obviously uh video as someone who's benefited from that format uh since February of 2006 so 18 plus years in counting uh I'm excited to speak about what I'm seeing in the land cape in the marketplace and obviously answer all your questions I am humbled I am grateful and I'm excited to be here

### [1:05](https://www.youtube.com/watch?v=PNZacDqQst4&t=65s) What are the current trends to grow on social media?

what is up Gary Sean canel here with think media I want to thank you so much for speaking at the grow with video Summit question for you is what are the current trends and changes in the social media landscape that we should be paying attention to if we want to specifically get more reach get more views get growth right now everybody feels the rising competition so especially if I'm starting from scratch or if I feel plateaued what should be the mindset that I have and actions that I take in light of the current state of social media at this exact moment thank you so much Sean thank you so much uh have a lot of thoughts on this as you can imagine obviously you know I've had the luxury of having you pay attention for a long time on this journey current state more rigor around thumbnails copy first three seconds the hook the science around the art uh is huge and more commitment to short and long form collaboration meaning doing long form video films podcasts things of that nature but also doing cutdowns for short form and vice versa uh the pyramid content thing that I put out years ago the trends that I think are interesting are pushing the boundaries of the creative meaning uh Dustin you know this that whole model on Tik Tok on the Stitch where it's like a viral video and then you act in it right like somebody tumbling down a hill and then you tumble in and be like and now what you should do is buy day trading attention you know that's a creative tactic green screens if I could get everyone here to understand it's not as easy as it used to be I used to be able to yell and be like be on Tik Tok and if you just did it you won now and back to why I'm like so focused right now is we're in 301 course land not 101 course land and so it's creative strategy brother like I don't want to call it testing but being dramatically more Curious and creative different formats written audio voice over humor seriousness how much can everyone be a renaissance man and women you know how can you be a variety show you just got to do a lot more and a lot of different stuff on every platform so LinkedIn versus YouTube shorts versus Tik Tok like it's complicated now and the rising competition is going to get worse and you have ai content coming you have just so much coming and so it's not going to get less competitive it's going to get more competitive because what I was yelling about when I wrote crush it can you show it you know when I wrote that book in 2009 you know was this is underpriced attention let's go and I've been doing it for the last 15 years but now we've fit an inflection point where like people figured it out and you know really comes down to the creative now um and the algorithms create the organic reach so it's a whole different world and it requires much more creativity and much more curiosity and much more humility goes to macro and then uh tactically it's you know you really got to understand how these things work and which platforms do what and what's happening in pop culture and how do you tie that into your business like how does Taylor Swift's tour a year ago when it's on fire how does that factor into your business and can you speak to it or factor it in so what's going on in pop culture and what's going on platforms I call it pack Platforms in culture uh and who are you trying to Target too many of you are trying to get to everyone like if you know you're targeting 21 to 27-year-old male Carpenters go more narrow when you make your content there but that also means you could be selling to 42 to 49y old moms in Seattle that drink high-end coffee and yoga you can imagine those two groups need different content but if you're selling coffee or a book you want both of them to buy get it hey Gary what

### [4:48](https://www.youtube.com/watch?v=PNZacDqQst4&t=288s) What qualities do you look for in collaborators?

qualities do you look for in collaborators whether they're on your team or potential clients Robert I look for emotional intelligence I look for kindness and warmth I'm very hot I'm just like nice uh and then you have to figure out if they're good so I start with Humanity it's easier for me intuitively some people are not as good of Judge of character but it's easy for me to be like oh I like this person's warmth like let's try it out and then I try to over articulate to a collaborator or an employee about like what I'm looking for like hey you're signing up for this here's what you're in for so I over communicate reality and then judging so it's you know icj right intuition immediately on personality um Clarity on what they're getting into so if they say yes or no if I see what I'm talking to them they're hesitant which may lead me to bail out and then judgment and judgment like it might be a t analyzing maybe we want to change it I see you know like once they work with you then you actually know you don't know beforehand once they know you're analyzing and then you got to you know put deposits into that relationship and try to groom them so that's how I see the framework Gary thanks for everything that you do my question is about authenticity and my content and using my

### [6:03](https://www.youtube.com/watch?v=PNZacDqQst4&t=363s) How can I promote my credentials effectively without coming across as bragging?

credentials to my advantage but not feeling like an egotistical jerk when I say things like I've won two Emmy Awards in my career maybe it's just me but I need a little bit of help with this first of all that was really cool um congrats those emmies are pretty gangster look I mean I think like when I'm introduced in like a five time soon to be six time New York Times bestselling author or he has this many followers like you know it is what it is like you've want like look I think this should land everybody here knows when someone's trying to brag versus when it's naturally in the conversation right like you live in Beverly Hills I get it but there's a way to tell me that you live in Beverly Hills that is far more authentic and organic I believe that most humans don't realize that they're animals we're animals and we can smell things and I just think we're all very good at smelling when someone's not being authentically uh when people are actually bragging right and so look if I had two emys I you would know it um it' probably be right like it's okay you should be proud of your accomplishments but don't force it that's all that don't force it and I think that's really worked for me like I'm happy to talk about my stuff and I'm happy not there's plenty of times I'm on a podcast they like plug your new book and I'm like H and other times where I'm like the book and like it just it if it doesn't feel natural to me then I know it's not going to feel natural to you so there are natural times in your content and your conversation and the way that you roll that you can integrate those two incredible emmies and there's other times where you shouldn't because you know you're forcing it and you're forcing it into a com if somebody's like how's the weather you know it's funny you say that when uh when I won my two emys it rained that's very different than if you're talking about content you're talking about hey and Gary you know the golf we think it should be from this angle but like look not that twoes mean anything but like the reason those won was because we were coming from a aerial and like you see what I mean those two Fe you got to feel it hey Gary

### [8:15](https://www.youtube.com/watch?v=PNZacDqQst4&t=495s) How often do I email my list?

Joey here from the coral reef talk and I'm developing an online course and I have an email list that's been growing by offering a free aquarium checklist but how often do I need to send emails to entire group so that they're interested whenever the online course drops this a great question Joey a couple things that I'm concerned about one when you acquire emails from a free thing like that checklist it'll be interesting to see how quality the conversion is but obviously it's a very narrow Niche and so it should do pretty well how frequently look I think I would probably send an email to all of them to a live stream where they get to know you better so instead of like the email being hey we're dropping a product soon buy it after they came in through a Freeland if you say hey we're doing a live stream from 9: to 10: p. m. on YouTube come here and in that stream you're kind of integrating selling I think you'll find a lot more success and so you want to make them aware that you got something coming and you should do that and but how you do that matters the tactic and I think the tactic of driving them to live streaming uh and getting to know you better uh I think we'll convert them better in the long term so you don't just go from free thing to buy my course you checklist to spend some time with me on live stream to the sale and so I think find that middle step hey Gary if you had a new

### [9:44](https://www.youtube.com/watch?v=PNZacDqQst4&t=584s) How to market a new kids YouTube channel in 2024?

kids YouTube channel in 2024 based on positive moral values how would you go about marketing that channel well since I do have that exact thing coming with v friends cartoons coming soon uh I can tell you that you know pre-roll YouTube is a big factor organic Tik Tok is another Factor those two stand out tremendously and then Mom influencers on Instagram uh dming them and trying to find ways to bring them value or at least respectfully making them aware of things those three things stand out my friend so pre-roll YouTube kids is obviously huge that's going to give you awareness in that ecosystem Tik Tock is the place where you can go with youth content that there's a lot of consumption even not teenagers younger parents see it than they show their kids and then three obviously mom influencers if you're dming them and you're getting them on board um there's a lot there by the way before I go to the next one I realized what was what why I just jumped in and you got to do a lot of it right like you can't DM five mom IG influencers and be like Oh Gary thing didn't work I'm talking like 5,000 which is like N9 a night 50 a night for months and years I replied to every single at Gary V tweet from 2007 to 11 all of them you can go look all of them as a matter of fact you know what I think we should go back and make that video show all of them it's there the receipts are there okay like that's going to be some real work on somebody on the team maybe the international team but like going back all the way and finding them like a 3 minute 4 minute green screen of just like it's just showing every single like with your voice saying exactly what you yeah like I'll will even go even deeper but like Anyway by the way I don't want this edited I want everyone to see what just happened you're constantly creating content do you see what just happened I don't want to set it out I want you to see how my brain works I'm like oh I just thought something let me talk to my team let's go make something constant flow of content creation that goes back to the first question Sean you got to mix it up now you got to be better hi

### [11:54](https://www.youtube.com/watch?v=PNZacDqQst4&t=714s) How to overcome content creation burnout?

Gary Zach here you're a master content creator and you have a large audience have you ever come up against burnout and if so what are some of those tips or things that you do to get yourself back on camera and in front of your audience thank you for taking my question I would argue that I'm in Burnout mode right now in some way right that's there's a lot of times where I'm like hey I don't want to be filmed I'm in such operation mode right now that um yeah of course I'm a human being there's going to be times where I'm feeling it more than I'm not feeling it right and so you know the way I get back to motivation is it's not sustained cuz I love it like burnout that's sustained means that you hated it occasional little it burn micro Burns instead of burnout is what I like every other H I think a lot of people call burnout just micro burs right so like there's going to be weeks and day there's definitely days there's even weeks and now there's even months where I'm like H because I got out of practice pre-co I was just filming all the time it was just like my life postco I'm so operational right now with be friends and Vayner X that I'm just head down and like it's kind of hard for me to get up on um on these uh video days like we just don't live the same life DUS and I don't travel 12 hours a day the way dck and I did and when dck and I were doing that I was in 40 different settings a keynote and then meeting an influencer and this meeting and then back in the office for 30 minutes and then it was now it's like me in my office for 12 hours that's not as compelling and so um and then even like because I do that all the time when we go and hit the road it's a little hard for me to get back on the saddle and so yeah it's it's um it's an adjustment you know like actually when I postco when I like traveled for the first time without a camera person I it was like weird to me and the second time it was like liberating I'm like oh this is relaxing that made me not want to do it as much and so like it's all just interesting stuff you just EB and flow just don't beat yourself up that's what I would say like I you if it's meant to be you'll get back on it I'm not you're motivated cuz you like it you're motivated because you're ambitious and so just follow that track hey Gary

### [14:14](https://www.youtube.com/watch?v=PNZacDqQst4&t=854s) How to attract clients who have tax problems?

Carlos samgo Redlands California um I am an enrolled agent I actually represent people who have IRS tax problems what would you say would be the one or two strategies that you would use in regards to video on how to attract more clients that have um personal clients or personal or small businesses that have IRS tax problems and they're looking for somebody to help those IRS tax problems thanks again you're welcome my friend uh that's pretty easy I would go with a especially if it's you Carlos a very heavy green screen strategy take articles about IRS issues and make video overlay where you're explaining the issues at hand right so take articles from CNBC The Wall Street Journal tax. com or whatever the big sites are things that you have things to contribute to and talk over them over the green screen and I would focus very heavily on LinkedIn now has its own for you page just like Tik Tok and just like the algorithms work on meta and all these other platforms and I would pound LinkedIn and YouTube shorts naming the YouTube shorts videos based on SE query of common tax problem questions CU YouTube's the second biggest search engine so people are searching in there for certain things that's what I would do hey Gary if

### [15:37](https://www.youtube.com/watch?v=PNZacDqQst4&t=937s) How can businesses optimize for AI search?

people are going to use AI to be able to search in the future is there a recommendation that you have for businesses to be able to get their information out there in a way that AI will pick up to best utilize the attention from that is a very good question the answer is content content we just don't know where and how and what yet so video written word it's been content content content and so really really doubling down on that heavy that's the answer like the answer is we don't know we open AI first of we don't even know which AI is going to win right is it going to be Google well then it's going to come from the same basis of their web stuff but probably a whole bunch of other stuff so just content content content hey Gary thank

### [16:22](https://www.youtube.com/watch?v=PNZacDqQst4&t=982s) How do you stay focused amid distractions?

you so much for taking our questions my question is this how do you stay focused when there's so much going on in life so you know uh squirrel moments things that just come up and everyday tasks um what kind of fences or parameters do you have set that uh keep you on a on an open you know track to getting what you want done thank you uh my friend really good admin infrastructure so having people really care about my time so my schedule's hardcore it really it's really fragmented 15minute meetings 30 minute meetings really tight of my time and then so it's one is black and white one is gray that's what works for me tactically the calendar the admin admins and calendars the gray is not judging myself like when I do squirrel out or when I do get distracted I'm a human being and I don't dwell it's kind of like the reason people don't get into shape right they go well for a week then they have a big they they don't even realize they didn't really go up 5 lbs there's water weight there's all this but they're all bent out of shape and then they like give up whereas if you just got back to good behavior the next day you're good that's how I am with business I see a lot of people spinning out when they're not so my

### [17:44](https://www.youtube.com/watch?v=PNZacDqQst4&t=1064s) How to balance family & career alongside YouTube entrepreneurship?

question is um what actionable advice would you offer to someone balancing a family and a demanding career who is um looking to Embark or desires to Embark into YouTube entrepreneurship without compromising their family life and job security this a great question look you have so job security that means you're trying to do this as a side hustle at first with the hope that it brings you value in the future plus family time honestly patience if you're going to allocate a lot of time to your stability and family that means that you're not giving as much time to your dream there's only 12 to 15 hours a day you know 17 18 hours max in a day you're breaking up that up into things one is your peace of mind Insanity right so that's gym that's watching TV that's laughing at a YouTube video that's talking on the phone with your friend the other is family the other is your stability like you mentioned your job and then the last part is your dream what's my advice to give your dream as much time as possible because you'll never get to your dream if you don't give it time you don't want to have that come at the expense of the other things but there's a cost of entry and so as long as you're good with your dream coming true in six years instead of two years well then you can allocate more time to those other things if you're not okay with that you have to realize that means that you might have to have a cost everything in life has a price that's just the reality and so I think it's just uh everyone's balance is different I thought I work crazy right but I grew up in a place where the fact that I'm home on Saturdays is like insanity I grew up the first you know from 14 to 34 I worked every Saturday and my father worked every minute and Saturday and Sunday and so I thought when I was a grown up like I'm you know I worked later cuz techn ology um but I don't know like I thought I was around so much more and like had more work life balance of my dad even though I was working more in some ways and so you know but if someone looked at my life and had a parent that worked 9 to5 they think I work crazy so everyone has their own judgment on balance when I hear that you don't want to compromise your family time or your stability and I know that you're going to need some Leisure looks like you work out in the video then you know that just means you're giving your dream less time and so you need to be patient you're not going to get to your dream as fast as someone who's giving it 15 hours a day when you're giving it two and that's okay two is amazing you just have to be patient and accountable don't blame other people's people for like who are successful and be like well they got lucky no they didn't they did it for 15 hours a day you're doing it for 2 hours a day I want to build a brand that

### [21:04](https://www.youtube.com/watch?v=PNZacDqQst4&t=1264s) How to build a brand focused on gaming, personal development, and overcoming physical disabilities?

combines the niche of gaming and personal development in order to share my journey of overcoming multiple disabilities on the way to financial spiritual and physical Freedom how can I combine these niches and connect with people who might be interested I love it such a great question I think for you what stands out for me is streaming like I think that especially if you're talking gaming and personal development I think you need to get on Twitch and you and Tik Tok live and start streaming live and like you I promise you 3 seconds into watching you you're a motivation and inspiration for many you just got to find them all and you got to put in the Reps and so I think you especially if you're talking about gaming I think you need to be really seriously looking at twitch or you or Tik Tok or YouTube live and stream on all of them use streamyard connect them all go live and just start putting in the Reps just like I did like nobody followed me until the first person it's day by day putting out that content and I think you doing gaming or talking about gaming videos just being a streamer will crush hi Gary how

### [22:18](https://www.youtube.com/watch?v=PNZacDqQst4&t=1338s) How important is posting on other platforms for a YouTube creator?

important do you think other social media platforms are to YouTubers in 2024 is it still worth posting content over there or should we just focus solely on YouTube I believe that depending on how big you want to be what you want to achieve you want to have attention everywhere that's the purpose of the latest book that I wrote and so I think it's always been important for YouTubers to be relevant in other platforms and I think the more you do that the more success you'll have of course you know some will say focus on one thing sure your YouTube can be your house but the other social platforms have to be the restaurants you visit have to be your vacation place of work right YouTube can be your house but you go to many other places your job you go every day and so that could be Tik Tok or that could be Instagram you know the restaurants you visit could be once a week that might be Facebook or LinkedIn and vacations like you can post on Snapchat once in a while and that's how I would do it all right last one hey

### [23:15](https://www.youtube.com/watch?v=PNZacDqQst4&t=1395s) How to establish yourself as an expert in a niche?

Gary Matt from great hacker we have an education Channel and the views have been plateauing and there's so much competition I wanted to ask you how did you establish yourself as an expert that the audiences can trust with every piece of content that they publish thank you being branded an expert comes from being earned you can't position yourself that way you can just speak your truth and then the audience decides that you know what you're talking about at scale and so that would be the focus in my opinion and that's how I would think about it and so that that's what I would do uh that's what I see and uh and that's how I think you should attack it um you don't get to decide you're an expert they do and so just keep putting in the Reps and follow the tactics of the other questions like put out more content YouTube shorts Tik Tok Instagram along with long form YouTube you just need more attention cuz competition is going to keep coming everybody thank you so much for having me I hope this brought you value I hope the book brings you value and I can't wait to see you in the real world

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*Источник: https://ekstraktznaniy.ru/video/16917*