# 11 Lessons on Building a Successful Company in 2024

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=fZOz_P1jNqE
- **Дата:** 17.04.2024
- **Длительность:** 29:28
- **Просмотры:** 85,633

## Описание

Today's video is part of an interview I did with @bigthink  covering leadership and EQ topics that I believe are essential for any leader to have in 2024! Hope this help a leader or two ❤️

Check out my new book - Day Trading Attention: https://garyvee.com/attention
—
Thanks for watching!

Join My Discord!: http://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees
— 
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water. 

Gary's life ambition is to buy the New York Jets.

## Содержание

### [0:00](https://www.youtube.com/watch?v=fZOz_P1jNqE) Intro

Kmart in America as a big retailer said no to enough things that allowed Walmart to pass it IBM said no to enough things that led Microsoft to happen and Microsoft said no to enough things that let Google happen and Google Facebook happen and on and on attention is the number one asset what does Patience mean to you in

### [0:26](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=26s) Patience

a business context when I think about patience it makes me smile because it's probably the favorite thing that I talk about to me nowadays because it drives people crazy especially people that are ambitious and on fire and they associate so much with me because I'm plenty ambitious and plenty on fire and when I throw out patience like wait a minute you're going off Q like this doesn't sound like you Gary and I'm like that's because you don't realize that there's a different word in the dictionary for Pat patience and complacency patience is not complacency patience is probably one of the most important ingredients in building something meaningful back to building brand back to other things that I care about like parenting if patience is not one of your partners you're dead you're too short term you're going to deviate from the plan and you're probably going to make a misstep and more importantly what really drives me crazy about patients is that most people don't have it usually for very poor reasons right they need to make their bonus and sales this year so they can buy a new boat they don't want to do this because they need it now now they want to build a very big business right now to buy things to impress people that they don't even like when patience is not at the table it is almost always associated with a trait that creates a vulnerability in building something meaningful and so I'm incredibly into patience I think it has been foundational in my happiness both as a human and as an entrepreneur and I think that some of the most successful businesses of all time that when you look under the hood and you take away the masks and the facades you can really see the patience was one of the biggest ingredients how can I know if my

### [2:20](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=140s) Measuring Results

patience is paying off and I'm moving towards my long-term goals you know I always hear people say well H okay Gary I'm into the patience I'm building something meaningful in brand like how do I know it's working and look I think the answer is results like you know I don't I hate going to the gym I don't think if I didn't see my waist size go down my weight on the scale and Visually having a little more muscle if I didn't see that happening I don't think I would keep doing it that said I've been pretty serious about my workout regimen for about a decade now exactly actually 10 years if you showed me what I look like now 10 years ago and told me that I worked out almost every day to get to this I would have been like that's it like you know like I think sometimes we just have too big of a vision and so look I think the way you measure it is measuring what you want to happen so for example if you're building a brand for your nonprofit your charity right and you start and last year you got $88 in donations I think and you're doing all the work we're talking about I think it's appropriate to want $4,000 in donations at the end of the year and then you go into the next year and it' be nice if it goes to 15,000 and then 100,000 like result we're not trying to avoid results we just want to look at results more in a one-ear window than a one day window and so the way you measure it is the results donations sales you know the reach and I don't want to say followers because I think the social media game is going away from followers and it's going more to how many people you reach but the reach real metrics but again in a one or 18 month or 24mon window and how do you know it's working there's indicators you know if you're going from $84 in donations to $14,000 in donations in a year it's happening every day but you can't be discouraged if you go through 90 days and it's not going well because it's the summer and the kind of people that donate for you are taking off the summer there's going to be steps backwards along the way but I think the results should be part of it just not too rigid you've got to create a little bit of gray in the black and white of how you look at that but that's how I would look at it and by the way back to working out properly I didn't see any muscle gain for several years really was also a little bit because I needed to put more protein in while I was working out but that's a different story for a different day but it's similar to how I think about social media if you're not doing it right you're not going to see results just because I believe doing proper social media and creative is right it doesn't mean it's going to work for you have to do it right hence the details um but you know if you if you're doing the right things it it's pretty fun to lean into patients because eventually those petals will pop the rose will Bloom um and even if not and I mean this I want everyone to hear this even if not doing things the right way is the value in itself and so if you lean into patients you tend to find a lot more success I've watched way more people fall short because of lack of patience than because of patience but again and we brought it up earlier if you're delusional you're always vulnerable doesn't matter how much

### [5:42](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=342s) When to Pivot

patience you deploy how should I know when to Pivot the how do I know when the pivot question is the hardest one here because the truth is there are millions of people over the last 100 years who quit what they were going for a week before it was going to tip which is devastating yet there are equally tens of millions of people who've done the same thing for 30 years and it's never worked for them and they should have pivoted 14 times along the way this is not a question I can answer the truth is no one really knows there's too many variables I will say this the time you should always pivot is when it hasn't been enjoyable for a sustained period of time if you have not enjoyed your process for the last two years every day even if it might be a hum um Ling pill to swallow even though it might not be fun to hear the Judgment of your friends and Neighbors when you close up your restaurant even though you spent 5 years telling everyone you were going to crush it if you haven't enjoyed building it for the last two years it's time to Pivot there is always a time to Pivot it's called when it's not sustainable anymore emotionally by the way a lot of people should pivot in prosperity just cuz you're making money doesn't mean that you shouldn't pivot if you are unhappy for a sustained period of time and everyone's tolerance is different I throw two years out as an arbitrary number that I feel is like man if you've gone 750 days plus really deeply not enjoying what you do every day regardless of how much money you're making it's time to Pivot do you have

### [7:20](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=440s) Focus on Two Areas

any tips for leaders who are trying to build the capacity for patients across their organizations I think When leaders are trying to build Pat patients in organizations they need to focus on two things one fear two bonuses when you're building an organization you have to know why people are doing what they're doing so if you're preaching patience but you're creating bonuses based on every 30 days how much sales they do you're talking out of both sides of your mouth and you're a hypocrite you know and you maybe talking about patience in a different way than sales and that's all fine and you can balance the two things I just said but please focus on two areas bonuses because all of your employees will go towards that and if you're in a direct conflict of patience you may want to tweak the bonus structure and the way you give them and what you reward and two fear one of the reasons most people don't have patience is because of fear they fear failing and so they try to go fast because if it's not going well they can't deal with the music aka the Judgment of the people around them as a leader you must navigate and most importantly eradicate fear at all costs that doesn't mean accountability because that's required that doesn't mean a million things I'm using the word fear if you weaponize fear or if fear is weaponized in your organization in the air in your organization almost no one will be patient patience is in direct conflict with being scared it's hard to be patient when you're scared and so please try to eliminate as much fear as possible how can a company

### [8:57](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=537s) Legacy

think about the Legacy that they're leaving on the world I'm empathetic that not everyone is as passionate about this as I am you know I'm incredibly affected by the belief system that the more you think about leaving a legacy the more likely your behavior will be good you know I think if you care about your reputation in the long term if you care about leaving a Mark if you care about being 80 or 90 years old and sitting on the porch shrinking lemonade that you're smiling when you tell your War Stories or when you see things that are going on in the world knowing you contributed to them you know you're going to care more about Legacy and I don't think everyone thinks that way as a matter of fact I'm pretty aware that most people don't think that way I am arguing and trying to compel people to think about that because if you do you tend to have a better day-to-day life as well you have bigger successes you make more things happen and so you know I think Legacy and thinking about Legacy is incredibly powerful because it's wildly lucrative both financially but more importantly spiritually and emotionally you know it's just more fun if you've done bigger things or better things or gone about them in a better way you will enjoy that much more I promise you when you're 91 that you know some 25-year-old saying to you that their grandmother said you were this that and the other thing and hopefully those are you were kind you were smart you were cool you helped them you did something in the world that's enjoyable and as the world becomes more transparent and it gets harder to hide and everybody knows everything about everybody I think leaning into Legacy is a very good strategy on an individual and on a business level why do you think

### [10:43](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=643s) Emotional Intelligence

emotional intelligence is so essential for leaders I'm not even sure how much I even value IQ at all for leaders when we talk about emotional intelligence I believe EQ is the direct Cor relation to one's Effectiveness I think it is almost impossible in today's day and age of the Consciousness and the spirituality and the conversation and the requirements and the advancements of who we are as humans I do not believe that your intellect your IQ has the ability any longer to be the only thing you rely on as a leader I just don't think you can so I think emotional intelligence is the most growing important variable in the world and more importantly when you start going into emotional intelligence and kindness you have an incredible opportunity to lead an entire organization country World family into one big game of entitlement which is incredibly dangerous so using American politics so for people around the world in America we have a red party and a blue party and I know that's that way in a lot of places I'm a big believer in purple I believe there are absolutely attributes from both sides of the way that people see the World As Leaders that is a requirement to be successful I believe that EQ emotional intelligence is going to continue to rise but I think as we go there we have to be very thoughtful with our words and our actions to lead to something that's also not delusional also something that is functional also something that respects the Merit of how the world humans actually work and um I'm excited about it I'm obsessed with EQ I agree with you

### [12:35](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=755s) The Importance of Emotional Intelligence

I think it's the most important skill that any of us can learn particularly As Leaders are going to have to recognize sooner than later that most humans have more options than ever and unless you're able to trade on emotional intelligence they're going to leave it's just not the way it used to be no matter half how tough the economy gets the internet and side hustles and organizations that are leaning into EQ are going to be too much of a problem for the companies that act like it's the 60s and 70s where you get paid shut up is just not going to be a model that works now on the flip side I think most companies today around the world are trying to deal in trying to reel back some of the entitlement that has happened from work from home and things of that nature so it's a complex time um and I think that's where EQ comes in one of the most important EQ characteristics that I think is kind can you know I myself am right now tackling as of time of this recording of how I'm going to require more people to come back to the office because it is become incredibly obvious that we are losing efficiencies and it is hurting our organization badly not even kind of I don't want to be the old man who walked a mile in the snow and tell everyone you've got to be in the office every day at the same token if we keep going the way we're going people are going to have to be let go to make payroll and make our finances anyway so if I don't tell them the truth I'm not accomplishing anything anyway you know and so there's a so when I talk about EQ I think the misconception is it's all warm and fuzzy and rainbows and sunshine no no EQ is emotional intelligence and delivering cander in a way that's effective and lands well very difficult and so you know exciting times for all us leaders more pressure than ever harder than ever but you don't get to choose when you're born for the fact that it was easier to run a company in 1940 cool but there was a lot of other things going on in 1940 that were not easier and so we all have to n navigate our times but yeah I do think emotional intelligence is now a prerequisite to Be an Effective leader in 2023 four five 6 78 2030 and Beyond

### [14:56](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=896s) Kindness and Humility

how can I pair the idea of kind cander with giving good feedback is grounded in my opinion in kindness and humility and cander you know we call it kind cander in my companies I've been thinking about changing it to kind and humble cander and let me explain why we've turned a major Corner in our organization with kind cander it is a rallying cry that people can wrap their heads around I am about to leave or lead or have a communication with someone that may not be that easy where I'm going to tell them that it's not going well um and I'm going to try to do that with kindness little sugar with the medicine in the old days and it's been effective the problem is as I analyze it in its current form and not only in my organization but others is people still leave confused because bosses even though they can say it kindly will say hey you just haven't hit the mark yet and you ask them what the Mark is and what we are not accepting as Leaders is that these are subjective opinions often so I just had a meeting today where I told a very senior leader I really want your leaders when they give feedback to say nicely kind I want them to say in my subjective opinion you are not working hard enough you are not playing nice enough with the other boys and girls the quality of your writing is not good by saying in mind my subjective opinion you're adding a layer of humility which makes the constructive criticism more productive because no longer is it absolute and gray it is not absolute focus group subjective of one but clear that I telling you that in my opinion and unfortunately it is my job to make this subjective opinion as your manager that you are not hitting the mark of is but that doesn't mean you're not a good person and let's keep talking in this meeting to figure out how to close the gap on my subjective opinion but I leave but I believe most managers and leaders are not deploying the humility needed in a meeting to make it about their subjective opinion they're treating it as it's absolute truth and yes it may be absolute truth because it's their business or they're the manager but I think hedging it with the subjectiveness and letting that person know it's your subjective opinion takes a little steam out of it and makes it more constructive I think the way to have a constructive feedback session is by making the person feel safe and good and I would argue almost all the meetings that are being had are making people feel scared and not great as a

### [17:43](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=1063s) Empathy and Care

leader what other actions do you think I should take to show empathy and care and to make it felt within my organization I believe that General kindness and warmth are able to deliver on these things for example you know before you get into a sit down session where you might have to give some critical feedback even though you're trying to do it kind and humbly you know grabbing someone and taking a walk around the block and telling them what you're you know hey you're starting to see some early signals that are concerning you and don't do this mistake that I've seen others and like getting to Things Early um and just genuine things like wishing people a happy birthday you know putting your hand on their shoulder if you're noticing that they're having a bad day if you're sensing that they're off you know doing a random act of kindness um being overly gracious when someone's overd delivering for you like when somebody worked 18 hours over the weekend to get the thing done you know not just doing the cliche maybe a card or you know a just even first acknowledging it but be maybe doing something out of your way or see the reverse this is why emotional intelligence matters you want to just reward people going out of their way with tangible things all the time either you know maybe just conversations I may say to someone like hey I'm not going to send you uh some chocolates or a video game because you went hard this weekend because remember the last three months when you've been like kind of having half days like it's pretty cool that we can have each other's back where you've got my back when it might be an intense moment and I'm giving you a little Freedom when it's not an intense like just being human it sounds obvious but it's so hard to do corporate environments are almost impossible to be human in unfortunately and that is the number one thing I want to eradicate before I'm off this world I'd like to change two things one the definition of success it cannot be just about financial it needs to be about peace of mind and happiness and being content and joyous and number two how we Act in work environments it blows my mind that people think it's okay to cry at work we must eliminate tears in the workplace it can't be it's just work it can't be that serious and I by the way I'm the record there's not many people that of the 8 billion that has more pride and more enjoyment and more care about work than me but we still must contextualize that in the world and I think people lead with fear too much and I think the reason people cry too much is because their bosses have weaponized that fear in that moment to make that person think that they're going to lose their job and we must stop that behavior how would you describe the

### [20:40](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=1240s) Attitudes to Emerging Technologies

attitudes that one should bring to emerging Technologies like generative AI or emerging platforms somebody asked me the other day about why I've had such a successful career and my answer is cuz I love maybe and she had a perplexed face and that I dug into it and that is my answer to how I think about technology I believe the far majority of people in the world when faced with a new technology throw up an enormous no sign no they don't want to be on the internet no they do not want a pager no do they not want a mobile phone no do they want a Blackberry to switch to iPhone open a Facebook account Twitter on and on and I remind all of you which is most of you who are watching this most of the things you say no to you eventually have to say yes to because it's how the world works so no matter how hard you tried to not have a smartphone because you didn't want the internet following you around because it was enough that the internet was at home you now have that and on and on and so I believe with AI we're seeing some of the most aggressive no ever you know I want remind people that when social media first hit the scene Myspace most of the mainstream media told you to not let your kids on MySpace because they would get kidnapped at the mall by somebody who they met on MySpace this is real I believe that right now we're in a 3. 0 version of that conversation with AI everyone's like AI is bad and by the way there are many things that are bad about AI or potentially bad the fact that deep fake videos are going to be prevalent all over the Internet is bad the fact that there are videos of me in 5 years saying a million things I've never said and you won't be able to tell if it it's a real video or not that's bad it's bad because we're going to have to reset the world from believing video for the last 100 years We Believe video I would argue that video proof has been the judge and jury of society I get that we're going to have to adjust but guess what we always adjust video has not been around forever and so we always adjust and so you know I think this relationship I have with new technologies of maybe has been very powerful every time I look at something I say maybe I saw Bitcoin in 2013 I said maybe I bought a couple I lost them but I bought them and it didn't mean that I thought Bitcoin was going to change the world then but maybe it might and there's been social networks Vine social cam plurk uh all sorts of things that people don't remember Peach um all these different apps that I spent time on cuz it was maybe and it didn't manifest in growth but when I said maybe to YouTube eight weeks after YouTube came out that worked out for me and there was millions that said no and so I beg everyone to not just demonized because AI is going to be the technology that saves a lot of people's lives when finding cancer that the best doctor in the world couldn't find or just like the tractor trailer with was demonized cuz it took people's jobs from farms cuz now a trailer could do it instead of people what happened was people found new things they could do and the reason we as humans continue to advance into more complex forms is because we keep inventing technologies that find and buy us time to be able to do more things AI is going to be the single technology that enables almost every single person that's watching this to spend more time with their family before die you know how great that is so yes I'm obsessed with maybe I believe that people are way too into know and I believe maybe by the way is not just a good framework for technology I think it's life and uh I'm a champion of maybe

### [24:47](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=1487s) Embrace Maybe

for life and uh I'm a champion of maybe as a business leader how can I learn to embrace or learn to love maybe well as a business leader the reason I think you're going to learn to embrace maybe is cuz the Market's not going to give you any choice everybody who's obsessed with no goes out of business let me say that really slow one more time for all the kids in the back every business leader that obsesses and puts no on a pedestal goes out of business eventually no means you're not doing anything it means you're doing yesterday and unfortunately that's just not how the world works tomorrow comes Kmart in America as a big retailer said no to enough things that allowed Walmart to pass it IBM said enough things said no to enough things that led Microsoft to happen and Microsoft said no to enough things that let Google happen and Google Facebook happen and on and on and I believe no is poison for long-term growth and happiness and so I highly recommend people get off the no train because what's fun about maybe is you can end up in no I go to know a lot but it is always after maybe let me also say on the record the predominant Joy of my life has been based on the yeses I've said after maybe

### [26:18](https://www.youtube.com/watch?v=fZOz_P1jNqE&t=1578s) Closing

is there anything we haven't talked about that you would like to talk about in Closing one of the things I would love to talk about is taking this up and we've I've been pretty headyy here because the format allowed me to but to take it up even heavier and even headier as you wrap up watching this video I hope the thematics can trickle into every aspect of your life can actually spur some deeper conversations with yourself I think about this a lot we are not born for a very long time I don't know if you know this but a lot has happened in the world before the day you were born you're also dead forever so I'm not sure if you're aware of this but once you die you're pretty much dead and that's that so this little tiny window this tiny window God willing a 100 years for the people that are watching with modern medicine this tiny window that you get to play please don't mail it in take the thematics of this talk and deploy it to not just your content or your marketing strategies or even your business deploy it to your life you know there is so much joy and I'm not confused I listen the thing I most pride myself in is I am not overly ideological or delusional um I'm aware that there's a lot going on in the world I'm also very good at history and I beg you to look back at the world the last 50 100 200 300 years I think you can argue very quickly that this is the greatest era to be alive that doesn't mean we don't have major issues we will always have that it's the Flight of the human but I ask you to take this video this energy and really ask yourself important questions are you fighting for the right things are you caring for others and most of all yourself which will then allow you to care for others and I think going through that game and going through that framework and using the thematics that we talked about in this around marketing and business and deploying them to your life will a help you be better at marketing and business but more importantly it'll help you be a better father mother sister brother child human in our society and I wish that for you because I'll leave you with try to find some time to spend with 70 80 90 year olds that aren't your grandparents we underes we've done a really good job in the world last 20 years putting youth on a pedestal visually and Technology wise but I think we've lost our way and we don't respect our elders enough anymore and I don't think we're extracting the value out of the 80 and 90 year olds in the world go spend an hour with a 90-year-old that isn't your grandparent I promise you're going to leave that meeting in a different way and I hope this energy inspires you to maybe tweak a couple things to make the future more joyous and impactful

---
*Источник: https://ekstraktznaniy.ru/video/16956*