# Opportunities To Make Extra Cash In 2024 l With Steve-O

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=9bV4cfmpM_Q
- **Дата:** 18.12.2023
- **Длительность:** 1:32:35
- **Просмотры:** 252,936
- **Источник:** https://ekstraktznaniy.ru/video/17007

## Описание

A lot of people would be genuinely surprised if they knew how quickly they could go from broke to having a nice breathing room financially, all from flipping finds at garage sales and thrift stores. Today's video is a recent conversation I had with the legend, Steve-O. We talk about everything from opportunities to make some extra cash, to motivation and being comfortable in one's own skin. This was an incredible conversation, and I hope you enjoy it!

Timestamps:
0:00 - 0:15 Intro
0:15 - 3:24 Convo about age
3:24 - 9:47 Top revenue streams
9:47 - 13:30 Raising the prices of your product/service
13:30 - 14:51 How VaynerMedia changed the advertising industry
14:51 - 16:57 Competition
16:57 - 21:14 How to go from $20 to $10,000
21:14 -  24:50 Everyone is motivated about something
24:50 - 26:45 If you're good enough, you will get yours
26:45 - 31:30 How to use kind candor for better leadership
31:30 - 44:20 Hiring/partnering with family members
44:20 - 51:55 Kindness and love always win
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## Транскрипт

### 0:15 Intro []

what is your advice for like absolutely zero to roof over your head the quickest way to go from $20 to 10,000 I genuinely believe is genuinely people of the

### 3:24 Convo about age [0:15]

Universe I bring to you Gary V what's up Universe yeah dude I decided to go woke are you woke no not even but uh but ladies and gentlemen and it occurred to me you know leave some people out and while I don't want to be woke I do want to include absolutely everybody I love that so that's why you're doubling down on Universe yeah yeah everybody in the universe yeah all shapes and Si yeah all you little [ __ ] like uh oh steo is woke like suck a fart out of my butthole and chill out like uh we're light we're easy we're having a good time and this is Gary V good to meet you pleasure brother real pleasure me you honestly you're a real legend thank you for having me you guys are about the same age yeah how old are you I'm 49 yeah I just turned 48 and you 46 Jesus Christ 40 sorry it's a lot of gray you look phenomenal if I now that I've now that you react that way and I'm looking closer to the skin I might have went 38 but if the gray was black you're 38 no I know I'm gr [ __ ] yeah of course it's just harder to hear that I I met up with Simon Eddie at the wedding and uh he's like are you 50 now I'm like [ __ ] 50 now it's just it's normal human behavior the gray over indexes it and but the cool part is you're fully in control like you're you mean I have my hair well yes which is amazing I think what saying is you're in control it's not too late to move your body yeah put down the pasta I know I bet you equally you get good compliments on the Silver Fox thing yeah well yeah so you're just I'm it's the choice of going bald or gray I'd rather go gray a th% 100% the question is do you want to color it green no black no and then you're F enoy I enjoy going Silver Fox but you're going to get some 44s instead of 38s for sure sometimes even yeah sometimes whoever that which is crazy cuz the face is too baby but that's nothing 44 and 38 same [ __ ] yeah I'm at the age where like uh people are starting to like Mis guess my age and I'm like oh [ __ ] it's happening I'm getting older well the worst part was when you know we're all going through this you're still a youngster like that flip where like you know like I me and a lot of my friends were babyfaced so when we were at 26 you'd go to Vegas and you get card you be like yeah you still got it all of a sudden you're like 34 and you're like you 40 like what just happened why did I just age 20 years in a seven-year window yeah age is undefeated fellas that's correct man and I could stand to uh put down some food and move my body around a little bit too I'm oh I got it I think at 40 it it becomes more of a health issue than like a vanity issue yeah you know I was at Dr Drew's house today how that and I love Dr Drew and I think we should get him back on but that's another conversation for another time and uh with Gary ve not um candidly yes Gary you're so uh

### 9:47 Top revenue streams [3:24]

specialized in uh business being an entrepreneur financial success and we've always enjoyed speaking with our guests about like what their various revenue streams you know like love to hear guest top three revenue streams without being invasive about numbers but uh but you want me to answer or yeah never so I think I operate and invest and so what I mean by that is I actively am always running a company from you know from my childhood from being 22 to 34 I did that from my dad's liquor store those were not super successful Financial years because I was building the company for him and we were an immigrant family and you don't get paid a lot but it was epic and one of my Great accomplishments so when I say I operate and I invest right now I'm the CEO of a company called Vayner at Vayner media is the big company in that I love this yeah a modern-day Communications company so basically Madmen 2023 my company does the marketing for companies like Pepsi and Chase and all these Fanatics and all these big Brands and we do different [ __ ] some people we do all the social media content the Super Bowl commercial we killed Mr Peanut oh wow we were the agency that worked on Planters when we killed Mr P during the Super it's an ad agency but it's 2024 version almost every client we work with we're like do you understand how important it is to do social media right you know that kind of I mean look this is actually very meta liquid death yeah started by Mike the job he had while he was building liquid death was at Vayner media in La wow sent me an emails like I'm ready to do my own thing do you want to invest I'm like yeah I wanted to support him he's a good dude I was like here's a couple bucks I'm going to make a [ __ ] fortune on it because he's a beast and he built liquid death he Mike cesio is a very impressive guy of liquid that's right and literally the job the second before he was the CEO of liquid death he was a creative director at Vayner media no kidding yeah he is absolutely a creative have you heard of hot sauce for your butthole do you want this to explode and you want me to help you out make yeah honestly no [ __ ] it would be great enjoyment whether right after this podcast and we got a couple minutes or let's get on Zoom the joy I would have to tell you to do six or seven different things to quadruple the [ __ ] out of this business would be a great pleasure of mine you don't have to say that twice yeah happy to do it so anyway uh I don't want to be longwinded I'm always driving something Vayner media the other thing I do is vriends which is like my Pokemon meets uh Marvel meets Sesame Street an intellectual property nfts trading cards apparel um coming out with animation uh here you can see it so be friends is really exciting for me you guys are quite creative so you can imagine how exciting this is for me like literally as a baseball card collectible comic book kid I can't believe I actually have like I can go on eBay right now and go to complete it actually you guys are doing this here if you go on eBay and go to completed items like it's crazy to me if you type in V friend now I saw you make a post about your V friends and you said that you were going to make it as big as Pokemon that's right that might let me clar like and even sometimes I need to do a better job C for the next 50 years I'd like to make it as yep keep scrolling you're good whoever this is Beast there it is completed and sold hit them both there you go look this is [ __ ] like I just got to say as someone who like has been on eBay since 1998 and just loves garage selling and finding [ __ ] and buying [ __ ] and pop cultures why I [ __ ] with you heavy like looking at this like blows my I [ __ ] Drew these things three years ago and now it's like a full pledge real thing okay we're looking at trading cards at the moment trading cards that sold on eBay um and which is distinctly different from nfts you know what's funny I think wildly not different but I get where you're going I understand fible and non-fungible very smart well nft is strictly digital correct yeah okay I was telling my dad yes that like My Philosophy or my understanding of nfts that it's like here like anybody that wants to bring it up on the internet technically can have it but the person who uh who buys the nft actually owns it that's right I said Dad this is like uh tell telling a woman you know yeah like any woman in the world can have my wiener but my we is actually yours okay that makes so much more sense that was how you got your dad to understand well yeah just like that's my way of saying anybody can have it but like one person's supposed to like have ownership of it just sounds like so anyway these are the two companies I run I also do you know so let's talk about it every is different because I do a lot of investing so obviously one day liquid death will sell to Pepsi or Coke and I'll get a check for that investment yeah do you think that's G to happen are you an investor yeah nice uh I don't know uh I I'm sure at this point anybody with you know between that and Prime energy drink there's some big beverages running around there that are independent that I'm sure the Cokes and the Pepsis and the biggest companies are looking at I think next two three year you'll see more and more m& a activity but the place I make my most dollars is being the CEO of VOR media it's a 2,000 person $300 million plus business I'm the founder operator so that's that world that's in Vader X um this I mean speaking is big for me stebo okay good yeah I'm a I'm a pretty substantial public speaker and like my fee is pretty bananas and if when I we're getting close enough to the end of the year that may be the second biggest of my Revenue so you book your um your speaking engagements which would be considered a personal appearance that's right uh with through an agent so I was with ca for a long time and then 5 years ago I started my own speaking bureau Vayner speakers W so if you're looking to make you know I can make you some money on the sauce speaking there you go yeah you have a story this is turning out to be a really good you no you know I'm

### 13:30 Raising the prices of your product/service [9:47]

I'm fascinated with your you said you have a very big speaking fee yes but that wasn't always the case does that come with a self-worth thing or like no supply and demand of of it's a great question do I think people whether they're doing standup comedy whether they're doing anything you know cutting hair you can cut it for 12 bucks 50 like sure there's that game of do you know what you're asking for but the market is the market like when I first started 34 years old really speaking well I had pretty good confidence I'm like I really think I'm good but the market hadn't said that I was worth what I'm worth now okay so I think it's just supply and demand un you know speaking is funny and personal appearance is funny for the human and you've been through this and for people who go through it or think about it seems crazy that you could be compensated so well for a short period of time but in reality there's something happening on the back end so I could be like oh my God I'm getting [ __ ] flown to Madrid and I'm going to speak for an hour and it's I can't believe the economics I'm making it's not like the world is Puffy ideological yay the organizers of that event in Spain are making money on the fact that I'm there sure you know and so it's very much supply and demand sell for's a good question do I believe a lot of people listening right now mowing lungs cutting hair public speaking Super Famous not known at all doing a service business do I think most people don't know how to ask for a little more money the next time to keep upping their fee yes I do and I'm glad you asked that question um when I go do a podcast like this I'm like okay this is [ __ ] an epic show with icons I'm going to come on we're going to talk about our subject matter but like if I can leave in like three to seven people here one little tidbit and all whatever the [ __ ] we chop up at and it becomes a good thing for them like the thought that somebody right now actually that does something he's like yeah [ __ ] and like they charge a 100 bucks for whatever the [ __ ] we're talking about right babysitting 12 bucks an hour yeah and tomorrow the neighbor goes how much are you and you're like $15 an hour because you listen to this and they say yes then we had a good [ __ ] podcast that's great people will say you know I know and by the way people say no and don't change your price back to $12 an hour get 10 Nos and then you're like okay I'm delusional my big thing is get 10 NOS before you go back down too many people like are scared to go up try one time someone says no like see [ __ ] Gary I was always 12 yeah you get what you pay for yeah I'm glad that you said that too because when I initially was saying you know what I started to say I was uh going to express a sensitivity that uh speaking to my audience you know about like I wanted to make it relatable to people and you just did that for me I honestly no [ __ ] like I've got lots of passions but and I lots of things I want to talk about but you know I'm very selective of what I do and when I do it I always think it's only about them like I don't need people skipping this podcast for you I don't want to [ __ ] you up I don't want people to be like that suck that's not for me if you can't make it contextual and relatable to who's actually going to listen then what the [ __ ] are we doing here right like I'm more than capable of trying to build my own audience on my channels I think when you go into someone's home you take off the shoes you know what I mean like to me the only thing I'm thinking about right now is how to respect y'all and more importantly even more than you is your audience and so like look take me wherever you think I can bring value but the good news is like I'm aware of y'all and I'm a fan and like I like and more importantly like cool I'm a businessman but like I'm also a human being like what do you think me and my buddies did in Jersey in the 80s and 90s dumb [ __ ] and like you guys are legends to us they're like oh [ __ ] all the dumb [ __ ] we were doing is like real like that so like this is fun to be with you cool I love it thank you for that um what's the probably a very blurry line

### 14:51 How VaynerMedia changed the advertising industry [13:30]

like uh what Viner media yes um an ad agency and a production company yes God so we have a production company you can pull this one up Eva Noam how do you remember all these names it's two separate words they'll probably it's Eva space noad Dam nosad dam Eva space here we go there we go it's there um so this is Madison AB spelt back WS oh um this is our production company for our commercials in New York at La and I own this as well this is part of Vayner X Vayner media is the agency even Noam is the production company now to your point the world you grew up in production was heavy like big [ __ ] it was real and so our commercials our Super Bowl we do here our agency as the creative Department they're also producing actual social media ads so that's the twist that we did to the industry forever 70 years you had an ad agency that came up with the ideas and then that's what you got paid for and then there was a production company that would make this merch Madness by little baty B that we did for Fanatics we still do that as you can see here with iaos Sadam and Vayner media but inside of Vayner media the ad firm everybody in Creative also makes social media creative and that was the Twist and that's how we changed the industry is

### 16:57 Competition [14:51]

one of your uh contemporaries or your Rivals at um Vayner media a company called Sher ability are you familiar with them yes I think that got brought up to me the other day um maybe um one thing I don't do it's either my strength or my weakness I'm almost oblivious to competition good Blue Ocean strategy yeah I've heard that as well what is that it's just like there's no competition there's no red in the there's no blood in the Water by the way I love competition like if you guys were like let's THB wrestle I'd get like super serious right now yeah but you have the mindset there's like enough for everybody and it's abundant and by the way if somebody's like wins something you're absolutely I don't think that they took it out of me I by the way that includes like we're in a pitch right now for we're not but I'm going to use it because I love them if we're in a pitch for New Balance yeah and we're against droga 5 and sharability and widen and Kennedy and we're it's four of us and we lose I'm aware that one of those three people won M but that's the micro in the macro I'm going to get mine for sure we're good enough and honestly weirdly I even like when other people first of all I kind of weirdly like losing like I'm like you know there's a level of like leaning into your own humility and like you should never always win and the Merit and trying to figure out how to get better at it um but yeah blue ocean def for me it's always abundance for sure it's like nobody stopping me but myself if I spend a minute trying to figure out what everybody else is doing that's a minute I'm not figuring out the consumers and I don't have time for that nonsense um okay so let's uh take some that being said in your world Vayner watt vayer v y n r wt. com this one I'm excited about this is a new company for me about a year old now and this is maybe some way we Jam together in the future so we started a production company good and so this is a production company not for commercials scripted non-scripted the guy that left there Eric wattenberg it was at ca for 20 years then he did wheelhouse for the last five or six years and we've teamed up and we're just now pitching our shows that's pretty fun I like it um for

### 21:14 How to go from $20 to $10,000 [16:57]

somebody who uh doesn't know what they want to do who isn't even necessarily employed yes you know H having financial difficulty like what is your take on that well what is your advice for like absolutely zero to roof over your head it's the reason I started making garage sale videos so you can pull up Trash Talk Gary ve I'm just you could see I'm getting addicted with this pretty [ __ ] awesome I might need to live like this so um this lady was amazing anyway I this is my advice so I started getting those emails and I was like you know what so for the people listening I have good back to different audience cross I know a good amount may not know who I am I grew up I was born in the Soviet Union USSR belus thank you my man so I came here when I was three we lived in a studio apartment the size of this [ __ ] van with like five six family members like real humble beginning M and so you know I didn't grow up with much and you know in my teenage years I started going to garage sales and then going to the flea market and flipping [ __ ] I was always into like Collectibles that's why the vs thing is fun and all that and then when my brother's 11 years younger than me when my brother was like 13 I could tell my mom was trying to make him a lawyer I'm like no no like AJ come with me we're going to go garage sailing and now this new thing eBay I'm going to we're going to sell it on this thing MH and so how old were you I was 22 at that time or 23 at that time when I was teaching my brother that's when eBay had just come out a few years earlier and I watched my brother go from zero to like $10,000 in cash in a summer because we would buy video games for 50 cents and sell them for 20 bucks on eBay or a shirt or anything nostalgic pop culture things like that so my advice is first of all I'm going to go macro and micro in the micro right now in America and obviously it's in some other parts of the world but garage sailing is bigger here in America the quickest way to go from $20 to your name to 10,000 which creates some sort of breathing room of some sorts I genuinely believe is thrift stores and garage sales genuinely because it's a place where you can buy things for a quarter 50 cents in a dollar and get 20 you can't do that in many other places yeah but I feel like the G for sure you're right okay but if you're starting out at a thrift store on Melrose no [ __ ] way that's Bouie Thrift I'm talking Goodwill like you can go to the Goodwill it's very interesting all over the country yeah I bought some cool STS and [ __ ] in Oklahoma at the thrift store like and these are like brick and mortar places where you can go and purchase something for like 50 cents a dollar and then but then you take it online and you you've got such an infinitely larger audience yeah and it's not even your audience for was listening say [ __ ] I don't have an audience no no you just listed on eBay you just list it on post Poshmark these places Mari there's all these places now so a00 the most logical place I see is garage sales so it's the Tal's oldest time is like get a product and sell it that's the one like I think about this a lot because somewhere along the line I kept telling the stories about like early in my career after which was 10 15 years into my career after I saved some money I made these good investments in 2006 they were called Facebook Twitter and Tumblr and of course it changed my life and I would talk a lot about it talking but then I just started getting enough emails saying like yo bro I [ __ ] with you Gary I love you but like I don't have $25,000 to put in some sort of startup so what do I do and finally after because I read all my DMs and email especially back in 0789 10 11 I was really doing it because I could manage it I was like [ __ ] they're right I got to talk about some other [ __ ] and that's how I got to this and so to answer the question in the micro I believe the answer genuinely is garage sale flipping are you still doing garage sailing to this day yeah that's me like a couple weeks ago now at this point I'm donating what I buy and what I sell for to charity cuz I'm in this place in my life but no [ __ ] bro V like honestly I like doing that [ __ ] more than almost anything I do in life here okay so

### 24:50 Everyone is motivated about something [21:14]

this is great and the problem with most people is they're not motivated yeah that's right and like I I had a product in 2006 that I was selling in retail I invented this thing and I sold it and uh go me don't do that tell them what it is so I invented a workout towel the velro pocket so you can keep all your [ __ ] in there while you go to the gym towel safe I like that so I don't it's not even around anymore but uh people I mean it's it's a standard gy and you know like I totally understand that was by the way that was the easiest thing to understand of all time that was smart yeah you fixed the micro pain found a problem yeah I would like that's smart but my theory was people were like how did you do it it's like I think any product is a good product it just depends on how passionate that person is because how do you execute and how yeah of course that but and how much drugs you're doing at the time always a correlation but but the hardest part for me is like so back in 2006 I stopped listening to music when I was driving I listen to motivational books to keep myself that hungry and happy now you're now you're talking about why Gary ve exists right like so I was going to answer in the macro and I love you for going to where I this is all about people being comfortable in their own skin not everybody to your point let me tell you something about me I'm motivated when we're talking about business kindness or like people skills I'm not motivated when you're talking about filling out a form for sure like I'm in serious no I'm going to say this nice and slow I am borderline incapable of administrative duties yeah I'm with you for sure we're creative yeah look for everybody who's listening if you do not understand yourself and you're listening to [ __ ] like me or your mom or your dad or your buddy and they're like just you can't do that that's like telling me like just shut the [ __ ] up I can't I need to talk like we have to reverse engineer truth MH so to your point when I put out all these videos the comments are like yeah but the gas cost 20 bucks I'm like but I made $800 they're like yeah but the eBay fees I'm like yeah but I made $800 but those are just the weakest people that aren't survival of the fittest like it's not you don't have that drive to do that then what's interesting about that and I see where you're going is I'm fascinated by what the internet does to change the variable of how many don't have to be the weakest the option I'll give you a good example of this in culture right now everyone wants a [ __ ] on jenzy entitled lazy this that and like there's plenty of that like look when the government prints unlimited amounts of money during Co and gives it to people for staying home it [ __ ] up people yeah like it confuses people about Merit that being said when I hear like some entrepreneurs tell me like Gary this [ __ ] gen Z I'm like bro you're asking them to work for $13 an hour for 10 hours a day in your [ __ ] store I got news for you A lot of these kids know how to make $230 a day in Tik Tok ads like they could sell some T like there's these kids have options M like sorry they don't want to work at Kmart for eight bucks an hour for 53 hours a week like I don't blame them if they know how to make it a different way they're going too yeah and so what is that what was all that about that was about there's a lot of options and I think people right now who are listening to us with a blunt in hand and chilling and saying like yeah I'm just not Mo I'm just chill my argument is yeah but there's some [ __ ] you give a [ __ ] about something music something yeah and by the way this is so [ __ ] meta you and your crew that wasn't

### 26:45 If you're good enough, you will get yours [24:50]

monetizable 20 years earlier it's true it's very true you guys became famous and Rich doing [ __ ] that you couldn't become famous and Rich for 20 years earlier than when you did it and they had to get somebody to say yes the internet is like yo I'm here I'm open for business what do you want now the problem is the internet is also Fair meaning when people are like Gary I'm [ __ ] shadowbanned on social media I'm not doing well I'm like bro you're not shadowbanned you just suck like everyone's always got an excuse like yo [ __ ] instag do you think Shadow band's a real thing though sh so you think Shadow band doesn't not % of 1% it's not real for the guy who's been posting the same [ __ ] for 20 weeks and nobody gives a [ __ ] and he's like I'm Shadow banned I'm like you're not Shadow banned nobody thinks you're funny yeah and so and bro on some real [ __ ] I love when my content doesn't do well when I post something and it underperforms literally I'm like yep [ __ ] you Gary you thought it was good they didn't learn next yeah so the Internet isn't necessarily Fair it's just highly Democratic yes and the blockchain's even more de you know the internet's got its variables things work differently but here's the punchline most things are more fair than people want to think people want to blame a president their parents people want to blame blame we've gotten remarkable at pointing fingers nobody wants to do this [ __ ] for sure people have like almost cut their [ __ ] thumbs off like people don't want to do this [ __ ] Steve like guys like and to me I'm not trying to be like motivational or rough it's just very obvious to me there's a direct correlation of happiness and accountability I love that that's that I love I've Loved a lot of things that you said that's my favorite thing so far thank you man that's what change my life was when I went through the step work and you like what's my part in it and then you start getting into the habit of like looking at every problem in your life and being like Oh I [ __ ]

### 31:30 How to use kind candor for better leadership [26:45]

let me be vulnerable here a little bit I I've done well but like you know at five six years ago I was like hey this is me talking to myself hey if you're such a nice dude and like you don't care about the money and you really give a [ __ ] about your employees hey dude why then are there people that used to work for you that don't like you see that little Facebook group where they [ __ ] on you for employees you've seen some of these things that they said you've gotten emails from people that had the courage to tell you to your face why so I did the work you know I kept because it bothered me I'm like man I really want to be nice I really think I'm nice like what am I doing wrong and finally enough things happen both personally and professionally where I'm like oh Gary ve in a podcast with y'all he's canderous cuz he's not actually talking to any he's talking to everyone but if I cared about you I struggled to deliver cander believe it or not Gary vaynerchuk the businessman my whole life I would have very sloppy firings because I couldn't tell because I become friends with my employees right and then when you had to get like if something wasn't working for a long time it would be like all [ __ ] up and I didn't tell them along the way like maybe occasionally I'd say something but now the last five six years there's like a real process to how I do it like if 6 months in it's not working I have the strength now to sit down in front of somebody I like and say hey Johnny hey Susan like this not working let me tell you what you're doing wrong cuz there was still time to fix it right I wasn't over the bubble of resentment but you know and so like I get like being accountable I sit here and out loud say to all the people that have ever worked for me or interacted me where I had to fire them where they're like what the [ __ ] dude last week you were saying everything was great and I'm like you're right like I wasn't strong enough yet oneon-one to be able to talk about it because I thought I was scaring you but I thought I hate fear are you a people pleaser yes but not that bad it's more that I hate fear and I thought if I sat someone down and said hey shit's not going well that they'd be scared they go home that night and drink and cry and go on LinkedIn and try to find a new job and it wasn't about that yet I was trying to find different ways to help them but the lack of cander created a vulnerability and then ultimately especially if I had to let them go and I wasn't able to figure out a different way without ever telling them which I did a lot but a lot I didn't it became sloppy and I regret it and I own it and it sucks but I try to be better now how many people you think you fired thousands I mean I've employed you know lots and lots of people like you know probably 10,000 people have been employed at Vayner through the years the wine store probably had hundreds and hundreds it's definitely thousand you know and I directly had to do hundreds not thousands but but at the end of the day I always say to my people this is just true Everything At Vayner media my companies is my fault and by the way at Vayner media everybody who gets fired I have to sign off on just to make sure my managers are not [ __ ] up so at the end of the day it's still my decision the I heard a guy say that like he was a CEO that fired a lot of people and he said you know the one pattern that I found out uh that was consistent was as soon as you get that thought of like oh this person's got to go he's like they're he's like and you won't fire them because you feel bad or whatever you give them a chance he's like within three months they should he's like that's the point where they should have been gone already yeah that there's a lot of Truth to that I think what we've gotten better at in our company I've been surprised how many people have been refurbished we call it kind cander if you're able to with compassion take tell not hey Johnny you suck you better get your act together we'll [ __ ] together see you next week you know like no if you're like hey style there's a great boxing term Styles make fights Y what it really means for everybody who's listening is you could have the two best boxers in the world fight each other but because stylistically the way they were all of us as fans could be bored for 12 rounds you see in UFC as well styles make fights I use that a lot with people I'm like hey Styles make fights just cuz it's not working from the subjective opinion of me and four or five of your bosses it doesn't mean we're right doesn't mean we're wrong it's six people that think you're [ __ ] up yeah but that doesn't mean you suck like it just means maybe you're not doing the right thing here now what I've been surprised about is some people are like whoa I might get F like actually it changes them but other people we've changed positions within the company other people are like you know what I it's actually beautiful when you can do kind cander had a dude recently say you know what Gary I've been wanting to write like I need to write and like this you know obviously I pay my bills with all this but like this is the sign I needed like I know I'm not showing up proper this year because I've been distracted because I'm writing because it's work from home and I'm probably not working most of the time and he was just honest about it I was like cool bro like love like it's not so back to Blue Ocean I don't view my employees as my property as my competitors like bad I view them as family and sometimes you have [ __ ] that's not working out and it's okay mhm yeah what about hiring family

### 44:20 Hiring/partnering with family members [31:30]

members I believe in it you believe you ever had a fire family member um not really but I've had to have like conversation like to me the reason I like hiring family members is first of all my dad has fired both me and my sister so big shout out to Sasha vaynerchuk who has no problem firing family members um uh I got fired for one day my sister permanently sorry Liz um I think that uh to me I like I think people tell you know that old saying right don't hire family or friends yeah I think it's a mistake I think it works a lot I think if now I would say 48-year-old Gary is far more should hire family and friends now than 25-year-old Gary because the lack of cander led to resentment and awkwardness so I think it comes down to do you believe you and the person you're hiring has a communication structure and what I've always done with family is I'm like listen to me I and running this business for everyone and I can't create an eptisa effort into finding a spot for them I do that for anyone you came in as an account manager maybe you should be a creative you came in as a creative maybe you should be a back office per like I think companies give up on people too fast um would you be a 50-50 partner with a family member I have been did it work out it worked out because me and my brother are pretty remarkable at this and I'm going to tell this story because I hope this helps someone my brother and I my brother comes out of school he's 22 I'm 33 we start this company bayner media we start off 50-50 I had all the cred credibility in the market I had the money like I was the guy but I still went 50/50 because I had just come out of forming not resentment but I just went through building a big company for my dad and owning nothing so I was overly empathetic for my brother plus my brother I already knew was t did and I had no clue how it was going to play out but we did something smart and I hope this helped someone we said to ourselves day one we're going to go 50/50 and we have no idea what's going to happen but whatever happens we trust each other enough that we'll adjust in the future to try to make it as good as we can or as Fair as we can you know I would use both of those words similar to the best of our ability loving each other and trying to communicate let me tell you what happened correctly you're saying well we'll start 5050 and as we go we'll adjust it to what's appropriate but you can't adjust it so easily because there's tax implication there's a lot that comes along with that right it couldn't be like my dad my if let's say I wasn't doing anything like here you go AJ here's 30% of the company he has to pay taxes on it like it it would become so challenging so yes and you can do that but for everyone listening do your homework on how tax law works and all this it's not so easy let me tell you how it played out I thought cuz I was the older brother and I had other aspirations as well that I would work with him for a while and eventually he'd become the CEO and I'd go do the next thing and he would run it my brother has Crohn's disease at about 25 about 3 26 about three four years in maybe a little bit further five six seven years in he has a tough uh spell and he has to take like I think 12 inches out of his intestines has surgery I come in and he's like yo like he's in the hospital comes I could see who was shook about I don't remember perfectly but a couple months later maybe within the year he comes in and he says I want out and I was like [ __ ] okay like first of all my I'm 11 years older than him so first my older brother slfa intins come in I'm like I got you then I'm like then I settled down from that I was like yo we need to talk about this yeah at this point he says he wants out how big is the company pretty big I mean it's bottom line is I had to buy my brother out for real money then we started a company called Vayner Sports this is but you have to hear the most important part of uh of this story yes I have to buy him out and yes I was a big impact on how much we were doing overall and were we 5050 we were not and I feel comfortable if AJ sat here he would say Gary did more and was a bigger impact but then we started vayer Sports and to my brother's credit Jee he's working 100% on this I'm impacting it and recruiting and different things like this but this is what we're doing and look at our guys this by the way weird moment Sidetrack in the time of this filming the Jets which are my entire life I love the New York Jets more than anything are playing the Falcons this weekend and it's the first time my team is playing one of my quarterbacks and I'm very weirded is it still a huge goal of yours to own the Jets yes sir yeah anyway I'll finish this to move on to next part we start this company my brother's GNA be on fulltime and I think if I remember at the beginning I got 85% of company he got 15 because we were going to work on trying to make it fair and but he's putting in more Sweat Equity yeah and what so how what are you bringing to the table at 85 and he's at 15 making up for what happened on Vayner media oh now I'm also me I [ __ ] recruited most of the like I'm a beast and I'm right that's what you're bringing to the table but even but to my brother's credit I want to give him his flowers even if I never spent a minute on this company I would own 85% of it because that was him holding his bargain of his word at 22 that we would see what would happen at Vayner media and we would always adjust and we're but how was that conversation talking about splitting shares at the time for this one yeah easy because me and my brother got lucky and I want everybody hear it again if you feel like you have a family member who if you set out to like will always try for each other that leaves a lot of room for you never talking to that person again well my people always ask me like uh you know I have a thing with a business partner and uh what I say is like if somebody asked me if they want to go in the business with a friend or whatever I say if you're going to do that because you have to make sure your operating agreement is so explicit that it everything there's a step for anything that can [ __ ] up cuz like what do you do if you know he goes on drugs yeah you got to assume the absolute worst and address by the way you two just crushed the [ __ ] out of that last you're not the bad guy both are unbelievably right and comma so we don't live in fantasy land and it's still going to be gnarly no matter what you could have the perfect plan in place with everything covered you could assume the worst and I promise you N9 years later when there's real money involved and it's not even the money it's the feelings I [ __ ] worked every Friday night like I'm even getting the Goosebumps I always get these when I know we talking about something important like just assume and then you and then to your point here we go we spied it out for the last s minutes you decide it's on you has it worked for some yes does it not work out for most yes and you're not the bad guy the piece of paper is the bad guy but you know this even with that [ __ ] changes a decade later like please dude you don't understand I just had a bad couple I went to rehab dude I'll make up for it it's like dude [ __ ] and there's [ __ ] you don't think about when you both started out as Brothers cousins whatever you wen't in relationships now you get married one of the wives has a point of view on some [ __ ] and by the way even if it's not that gnarly what if it's not even weird like the wife has a point of view two sisters start a company the husbands get involved and they're both beautiful perfect marriages and it's all good feelings but one of the sides of the marriages just want a different level of work life balance with their two kids than the other side and have different goals and Ambitions it's all good but what do you do now you're 50/50 and one person's saying I want to work 9 to 5 4 days a week so cuz I want to with my kids and the other side's like whoa we're about to explode I want to double down now it's now what now are do you have the you have a shotgun clause and you can buy out the original like there's this is [ __ ] it's complicated but let me say this to someone who's spent his whole life working with his father and his brother it's the [ __ ] best when it's right yeah but okay so here's the question no go ahead well I want to say Can you be clear to the audience members or whoever you're speaking to like don't do a handshake deal always put it in writing right if you do a handshake deal which I've done those things too it will almost always end up with anxiety at the end almost always yeah so yes I think you're giving people very good advice if you make a very detailed contract you always have something protecting the relationship the paper the contract can be can take some of the energy what's interesting I'm saying this mean Steve have handshake deals but I'm just saying like if you're going you guys have confidence each it's this is a different like we understand each other very well no but I'm going to say it again you just sat here and said you understand each other differently I just sat here and said me and my brother and this is what I'm saying there's no one siiz fits-all are there a billion relationships that got totally [ __ ] because of business yes are there tens of thousands that work beautifully because they understand each other yes you just have to be accountable what you are walking into and have your eyes wide open yeah fair enough yeah okay the question that that's burning on the tip of my tongue is uh who surfaced the number 85 and 15 so on the record it's good news it's somewhere in that range by the way it might have been 8020 I don't recall this is 78 years old who surfaced it I believe it went down I'm not remembering because obviously it went so well and easy it's not something I remember so vividly I believe my brother said hey of course we're going to whack this up in a different way based on what's been going on with Vayner media because that's what we talked about and I think if it happened right this second here's what would have happened and I think this is how it went down and I would have said cool why don't you come to me with what works for you and then that's what I remember happening here here's my uh what my gut tells me please when you're negotiating with somebody and you need to arrive at a split um it's always going to be better for you to tell the person to suggest what they're thinking and less about the number Landing for me I've learned even when we did Vayner Sports which was seven or eight years ago I've learned that money isn't my driver because I'm capable of making it and because I like the game more than the trophies so it's always works for me that way because I'm less likely to be upset about five or 10% less than I think I was worth but I don't want the other person that feel that way because they may get [ __ ] up because for a lot of people they don't have the same mindset as I do H and again here's me giving advice that I don't take myself because I'm always like I'll give you this yeah he likes to give out percentages before he sees p& l statements because I get it bro it's I honestly bro I'm not a great negotiator by any stretch I'm about Vibes and people and stuff like that I'm a good businessman I'm not like whatever but I get it I get but do you have a shark on your team that does that for you no but I have Mark yudkin who's my guy he's my lawyer he's my CEO he's like my consilier he definitely like provides a even my brother represents that for me a lot they're definitely more straight and like try to keep it in Pocket the problem is everybody knows like push comes to shove I won't listen to anybody meaning like they TR there's been plenty of times where I'm like and they're like dude and I'm like d and they're like dude and I'm like you know like now there's also plenty of times where I'm like and they're like dude I'm like yeah you're right [ __ ] I got to you know like so that's how it works yeah I like well we do that with Steve a lot but when he's so dead set on that I honestly just like dude well you have the vision [ __ ] we got you that's it and that's it and like this is great I'm so pumped that a lot of people are listening to this right now because this is going on a lot right now with a lot of people are listening they've got their crew they're trying to figure out these Dynamics and look I'm sure you guys will say this and I'll say it there's no right way there's some great principles we've talked a lot about them for the last 10 minutes but like honestly let me give you the last point on this unless you guys keep talking about it just try like [ __ ] hell to remember you love the other person like your boy your like if somebody if my dad was here and you asked him why did you and Gary work out even though there was potential for it not to work out family business are hard and he would say cuz we just loved each other just a little bit more than our feelings towards every issue and that was right we loved each other just a couple percentage points more than what was pissing us the [ __ ] off first one the love wins 100% love you for that that's absolutely right yeah and when you're 90 none of this shit's going to [ __ ] matter when the person that you're mad at right now is on their death bed right it's real man like could you imagine if somebody calls somebody right now that they've haven't talked to for seven years because of a bad business breakup like a brother or sister-in-law or Mom and reconcile the relationship how cool is that we did that sure yeah um Ste was like I don't give a [ __ ] I think that's great but I'm

### 51:55 Kindness and love always win [44:20]

just very fixated on something that you just said um that nobody's going to none of this is going to matter when you're 90 years old and then for me and I know this is important to Scott as well that come when you're 90 and it doesn't matter but then you die in your life review you experience all of the uh feelings that you cause other people in every circumstance have you ever heard of that like we're big into these YouTube videos that um near experien people recount their experiences having died and come back to life and they what do they say they uh so they go through when they you know when they die they go through the tunnel they meet their guide or whatever and uh this right here that uh near-death experiencers undergo a Life review in which the meaning of their life is presented to them but also how their life affected other people as well as an awareness of the thoughts and feelings of those people you experience whole life as honestly I have literally my whole life up into this nanc wanted to live forever I'm so looking forward going through that it'd be interesting when I tell you when I die and go through it and they review all the [ __ ] that you just showed me I'm going to be smiling like a [ __ ] I have so much more Goodwill towards random human beings in general than anybody I've ever met and I say this because it's an outlandish statement as a compliment to my parents predominantly my mother what did I do they made me I am stunned on a daily basis How Lucky I Am of how nice I feel towards every human of all shape sizes and angles especially in the world we live in now where everyone's just trying to at all cost around anything it we ran out of [ __ ] to be mad at each other for religion race gener now we're on Generations now we're teaching humans okay hey everyone if you're in gen Z you have to hate Boomers and hey Millennials like I'm like watching all this [ __ ] and I'm like [ __ ] so anyway seeing this for the first time I'm pretty fired up I'm looking forward to it I'm gonna grab some popcorn have God show me my [ __ ] and I think I'm going to crush it you said you once said something that really uh struck a chord with me was uh I want to be remembered for giving more than what I took when I tell you I it similar to what we're saying here and maybe you've heard this as well I'm not sure I haven't said I used to say it all the time I haven't said it recently I literally live my life based on how many people are going to show up to my fun funeral I believe most people do not show up to funerals unless it's really really that person like I think back to my life and watching like funerals and being like I cannot believe X wasn't like you know like obviously like to compel someone to go to your their funeral you had to have a real impact yeah like actually and like look I've I'm very fortunate 48 I've been to I've been unfortunately I've been to a lot of funerals in the business world and boy I've I remember when I was 19 I went to this one funeral and there was like nine people there and I was like makes sense he just was not nice you he laughing it was like Honestly though it was very real to me I was like this guy was profoundly successful in the business the liquor business that I was a part of but he was just genuinely not kind and like and I saw it all manifested right there and I'm like mm I'm going to do the reverse of this [ __ ] yeah and I'm and I was such a [ __ ] I'm like and I'm going to build a much bigger business with the This Life review thing it's the saying is you see your life flash before your eyes I know everybody's heard that and it's like like all of these people who have had near-death experiences are are describing the same thing and what's crazy about it like to make you even more excited and maybe the rest of us less excited is that the the construct of time is something that like only really applies in this physical realm but like on the other side the way they describe it it's just like there's just there's not uh it's not in the confin of so the detail like you can feel like from like the perspective of a misquito that's off like 300 yards over there like the detail like the the detail of the experience and without any uh constraint of time is like so like beyond our compreh can you please stop talking because I literally like am getting too excited and I still got a ton of [ __ ] do die right and I I feel very strongly that I've done more good than bad but man do I have a something I think you'll enjoy I think you're going to enjoy this because I think about this as well and now you just said it and Trigger something I am so excited to give you this these flowers that I'm about to give you we're all living life you're a public figure um in the business World moving and shaking 20 times in the last 20 years I am so excited to tell you I love the way people talk about you that actually know you w cool man thank you yeah you do good business for the most part and like and it's funny it's sometimes not even like I'm very talkative and extroverted and talk to a lot of people even one I remember is like how you treated someone at a restaurant okay they told me they were actually paying me a compliment comparing me to you the way you also treated them nice oh that's cool yeah so definitely business like he was great on the Sho or this and that but like people are watching we're affecting people and not just people that are known all of us every human like if you're a human walking by and another human that doesn't have any followers or one they're not nice you feel that it's really funny I'm like I do this a lot it's my natural state I've been doing it since I was eight I really enjoy smiling at people like it's really interesting man like no [ __ ] no like hahaa or whatever just like real talk like just like seeing somebody at Dunkin Donuts getting coffee and they're in front of you line you just look at them you're like a little I like to do a little hand and like people really like it well there's some funny Reactions where if you smile at somebody then they look away and they smile you notice that they like weird out but they look away and they realize and then they smile as they're looking away it's just it's really sad like I feel like Civility and loving your neighbor like some of the [ __ ] that was actually really I've been thinking about this a lot the last month oh [ __ ] this the this how I think about stuff oh [ __ ] we've put youth on a pedestal youth yeah these kids know technology jenz has a say they're going to be better than us and we've really started to disrespect our elders they don't get it they [ __ ] up the world for us they don't know how to use technology and for all these years it was the reverse right respect your elders I saw something that [ __ ] me up the other day these three kids good dudes they weren't trying to do they weren't like Hans but they were just sitting on the F at the airport on these three chairs and this 80-year-old lady like clearly was looking for a I was on the phone having a business call but I was watching it and I was like dude how the [ __ ] is nobody getting up for this lady and like that would have never happened in 1954 every [ __ ] person would got up yeah I've done that the other thing too is that old people serve as a reminder of our mortality and if we don't want to think about our mortality I think there's some validity to that I just think we underestimate wisdom sure do okay how about this um the uh the idea of having

### 56:55 The power of accountability [51:55]

children yes you know back in the beginning of the country and and in and work on the farm times yeah we needed them workers yeah you needed workers and you wanted to have more children so that when you in your like end of your life you would have these children to care for you it was the you were setting yourself up with caregivers that's right and somewhere along the line I'm going to guess it was somewhere between the Boomers and the Gen xers Y that uh that that shifted to where children uh were no longer uh future caregivers they the children became really expensive pets and that's all it is as a kid is like you have children now you've got really expensive pets yes that you have to take care of at fully into their adulthood like I saw a statistic um in 1940 um like over uh over 90% of every kid um would uh be more successful than their parents then in 1980 that became a 50-50 coin flip 1980 it became a 5050 coin flip so what is it now what percentage do you think of Jen's ears have 15 that's the general area we're going to find out we more success do better than their parents you know um oh wa jenzy most likely to say they're doing better than their parents okay that doesn't tell us anything well yeah what were um did you have a stat in mind that you're going to say I don't know I only all I saw was 1940 I think what you're saying is like cuz most geners are like dude I can't even afford a [ __ ] house now well right I mean and that's the thing like I got out of ectomy because uh you know multiple reasons but very major uh influence on me getting the sectomy was what I considered to be just dwindling opportunity like they you hear people say the American dream uh you know isn't what it would used to be yeah you know I'm a I'm more optimistic than that I by the way I understand all of that and there's plenty of validity to have that conversation I think there's a couple problems first I think it's hypocrisy let me explain you have all these gen Z kids saying like [ __ ] my parents they [ __ ] up [ __ ] and they're 24 and they're on the payroll right like so first it's really s hard to say well I can't do it or this sucks and you're not changing the narrative for yourself meaning our lack of patience of eating [ __ ] for a period of time to get to where we want to get to is Gone Gone the reason so many people were able to make it was you thought that it would take 15 years for you to make it MH now you tell someone who's 21 it's going to take 15 days to make it way and they're like nah man I ain't got that time I'm like bro all you got is time now a couple things one I'm generalizing I've met an ungodly amount of 18 to 22 year olds who are on fire who want to [ __ ] do it plenty of that but it has become because some people popular culture is [ __ ] up people because Mark Zuckerberg could in seven years because of the internet get to a tril everyone's like yo you know the top 1% in America the richest country in the world the top 1% Mak 650,000 a year lot of money but every kid that's 19's like if you tell them well you're only going to make a million year they like damn I suck they think it's like so easy it's impossible YouTube influencer money that's right and so every everyone's confused so couple things I get that I understand why that's happening separation of wealth is an issue it's all Roman Empire [ __ ] but here's my thing as a human don't be discouraged meaning okay the American dream listen I love America I immigrated here from the Soviet Union I [ __ ] love this place but really as a human it's all about accountability if someone if I was 19 and somebody told me bro 10 years from now it's a wrap nothing can happen here my next question would be like where does it happen and if they were like Australia I'd be like let's [ __ ] go like to me it's like okay like honestly you know it's like I there's always an option like I'm so pumped next year's an election year mainly because all my buddies and friends and acquaintances and business associates are all going to say the same dumb [ __ ] if x or y whichever one of the two wins I'm leaving I've been doing this for 20 years there's not a [ __ ] that moved to Canada yeah do you want to be in the frying pan or the fire this time around neither neither the ice box eating some I think 2024 is going to be a good year because I think

### - [56:55]

the fed's going to start dropping the rate because it's an election year Bitcoin having I think the crypto markets are going to start popping off so then the real estate where you at with the real estate market if they're going to be dropping the rates do you think though that there's going to be more inventory I don't one thing I like is I speak with a ton of conviction of what I know and I tread lightly where I don't know real estate I watch it I'm a human being I like business I like pop culture it's all part of it but no I don't have the expertise I think what I do have is I'm good at history and of course to your point if interest rates start coming down [ __ ] starts to happen of course people aren't going to buy [ __ ] when money's got an 8% big on it and it did like this is very historical um there's also Trend changing meaning shit's changing like where people want to live how now it's Zoom life like it's like when some kid the other day said Gar I'm just going to live around the world and do all my meetings and I'm like I get it and they can I'm like get it I'm like yeah you like van life yeah bro like I'm like I get it like like to me everything's like why not like everyone wants to look at yesterday without understanding where tomorrow's going like why can't you be a kid and by the way once you make that shift the places you can live if you love the outdoors and you're a little bit more Rural and stuff like that like some of the [ __ ] like sometimes I get weird and just Google [ __ ] I'm like 900 acres and weird in like weird do it right now 900 acres in Pennsylvania like watch this right you ever do this Zillow porn yeah it's like just click anything like I don't know there you go the first one I don't give a [ __ ] pay the [ __ ] ad fee l. com um like some of this [ __ ] play figure it out I believe you you've been very good at navigating this he's a genzer look at this shit's crazy to me here we go 845 Acres look at this 88 now that's 11 do me what I'm looking find me like three acres for like $4 go like least price 800 acres for a million two that's like 800 soccer fields that's crazy isn't this like I look at this stuff so I think about somebody who loves the woods actually let's just use this 878 acres in Alabama you got it right there bottom left third fourth one down if you don't mind with the river not that one go down left down that right there that's pretty the creek let's just look at this for a second look $3. 5 million is a ton of money let's put things into perspective comma 800 78 Acres so if you're someone who genuinely loves that life and you needed and you wanted to live in New York City and work to get this kind of thing you had to go to the Hamptons where it cost $8 million for a half a acre or you could just chill in [ __ ] odil Alabama what the [ __ ] this is and have 878 hunt every day work live off the [ __ ] food in the land and the whole that [ __ ] and like but you could go on Zoom all day from your [ __ ] and that goes for San Diego some tropical place that we can probably Google Now like the world's changing and I love that and so I'm not like honestly I'm not worried about my mom made more money than me or the American Dreams done here's the punchline the American dream has been going on for a 100 years and there's been unlimited [ __ ] who've been losing more than 100 years that's 250 but branded is the American dream branded all right and during that time steo unlimited dudes and gals were losing mhm the American dream was opportunity now it's going away there will be unlimited opportunity for people in America and everywhere else the question becomes what are you going to do about it because I promise you if you stand all day and Google and go through your feed and completely believe that your generation can't have it as good as your parent generation well then it's a wrap and it's already over yeah I like that I I like that a lot man let me uh let me ask you this you find what you're looking for you want to say the world's all [ __ ] up I can show you 900 things right now on the internet and you're right you want to say the world's awesome I can show you 900 things and tell you the problem is 95% are in that first part right now is that victim mentality 100% it's all perception it's easier to be a victim then you have to do [ __ ] about it well feels good to point people love a good [ __ ] point yeah um he's getting too super into it yeah look at him he just forgot he was on the van yeah let me ask you this cuz I know I think a lot of people are always

### - [1:01:26]

learning you know H how did you know this my biggest question in my 20s were like dude these [ __ ] millionaire like how did they how do they know this and I started you know reading Tony Robbins books or Rich Dad Poor Dad and then I started say well how did they know that and then I kept tracing it back to well they all got their information from Napoleon Hills think can grow rich and that's my favorite book and it's the bestselling self-help book of all time love it do you have a book no that's not how I don't I've learned that I don't have I have real uh reading comprehension issues I was an ' 80s kid so I didn't get diagnosed but I don't read books what I've learned from is the market but H but I'll explain yeah it it so where you were going yeah I can't explain to you why at 600 or 7 when it snowed in Jersey and everybody started building a snow and sledding that I wanted to get a shovel and ring doorbells and be like can I shovel your driveway for five bucks nobody taugh you that nobody taught me that my dad my mom was an 80s mom just go outside and play it was very cool it was awesome and my dad was never around worked which I respect the [ __ ] I'm saying that in a good way like he was building our family's life it was just naturally in My DNA I was like I was actually genuinely I think truly entrepreneurial it was just my makeup but what taught me all what I learned was the doorbell ringing was the baseball card shows was stocking the shelves at my dad's store I'm inherently curious and I pay attention so even as young as like 12 doing baseball card shows when someone's like how much is that and I was like oh this Cal Ripkin Jr is 20 bucks and they'd be like oh no I would always analyze what went down when I would ring doorbells as a kid no I remember not just being like scared most people are scared to get the know which is why I don't do it I wasn't even not only not scared I was always like fascinated by like what did I say how did I say I was very introspective so I think a lot of mine was natural and then what I was learning on the job as you hear people talk about anything in life so I'm a better learner living it than I am reading it and I think a lot of things came natural which is why I actually think my platform has played out the way it is I think when I hit the scene a decade ago and I was like okay now let me give the game to the kids I was saying it's so different and saying different [ __ ] because I think I did it a different way and so like I'm very grateful for being like I feel I can step out of my own self and be like oh okay Gary you were pretty you were original enough that it brought but it was based on I'm sure if I read those books I'd like oh [ __ ] yeah they knew like I never think I don't think anything I do is new I'm sure it's you and I promise you long before Napoleon Hill like somebody like well yeah cuz his whole thing was he hung around with like the billionaires of like the 1900s and he studied their thing and he wrote into a principle but the like the billionaires knew and he and they exactly but I think there's Universal truths to like I hustle muscle and hustle muscle is you know and now we've like made cancelled I mean that was such a pain in the ass that's canceled yeah like can hustle muscle hustle it's like a bad like that because people turned it into burnout and like and honestly and I get it by the way nobody wants I like how trains popped up for hustle muscle um uh yeah well D look at this kid that the universal truths of work ethic are real it well they're they come from somewhere Network networking is real like people [ __ ] make [ __ ] happen yeah like you know like uh I think a big one that is not tell me if I'm wrong you I like that you know some of this stuff well I think humility is a big one of course like it's not like what dudes want to talk about enough I think humility is a [ __ ] superpower like if you don't get high on your own Supply it's just enjoyable people will could because you reach a certain level and so many people are insecure they start talking [ __ ] about people because they got somewhere and it [ __ ] you up like I think genuine humility is a beast of a builder like I think uh of 100% yeah I mean I'm I never want to bus tables again I love that and I love um I think being scared of going there it's more of like no look we've been fortunate the three of us right we worked for that I don't think like I got lucky like of course you get lucky that you didn't die or you were born at all like you could I don't like when people weaponize luck so that they don't have to do [ __ ] no but of course we're fortunate but we've worked hard and we're here right but the reality is that once you get there how you act is like incredibly fascinating to me I mean look you guys know you guys have been around like watching I hate that people don't understand that money and fame they don't change you they expose

### - [1:06:25]

you they uh yeah I I couldn't agree more it uh it um emphasizes it uh exaggerates it uh magnif magnifies your TR it exposes you 100% I'm telling you it just does I've just met too many people I've been around too long now it's too obvious if you were a great dude before it happened and you get money you become a really great dude if you were miserably hurting inside and the way you got successful there's only two ways to get successful deep conviction gratitude like happiness or the reverse deep anxiety and neg like I'm going to show you [ __ ] everyone like they are superpowers oo I definitely it's Star Wars it's like the dark side and the Jedi are super close just going to win by just a little bit like plenty people make money because of Darkness it's just hard to sustain it once you're there yeah I remember in my 20s I would go to bed every night see you like that well I do because um when uh when I was dropping out of the University of Miami in 1993 I had been dumped by this girl she said she was looking into her future she couldn't see me in it she wanted to be successful in life she wanted to have stuff she thought I was going to be a loser like it it really I really understand where she was coming from well there was no president for what I was trying to do she like talking you're talking about you're going to become a crazy famous stunt man with a video camera like I don't get it I really do like I mean it this goes back to how the world works but go ahead I don't this I don't get it like I just I can't you know like and were you in love and I mean you had a big crush on her she had been my girlfriend and I mean I don't know like a year and that's a long time oh a year w that in that time of your life the year is like everything yeah I mean a whole semester and then we were aart for the summer like uh don't downplay it fans he was super in love you could see it was his first love Yeah was it your first was in yeah right and so and nothing what's her name was Tracy and there's nothing wrong last name I'm kidding there's nothing wrong I'm not disar was right Tracy was right she wanted better for herself and she had to have boundary and and me I was blowing it I wasn't going to class I was drunk all the time I failed out I got kicked out she couldn't have been more right but it hurts so much to be told that she thought I was just going to be a loser in life that like when that when I proceeded on with the video camera and trying to do the stunts every year Tracy received a VHS tape of how badass like my the the filming that I did like each year the tape that I mailed to Tracy got more and more bad how long were you doing that for I what started in last week yeah it started she just got the Buckle theil it started like when uh I mean she dumped me in 1993 I certainly uh was presenting footage to her like whenever I had the chance in person like uh mailed a tape in 1996 1997 19 like uh by 1998 like uh there were actual like professional Graphics bed in because I was showing up in like and so like I I just so genuinely it resonated with you when you're like [ __ ] you know and I'll show you f it's funny wow when you told that story like the way I would think about I don't have that same gear but when I do think about trying to have that gear or like what would do in that gear I wouldn't have gone I would have gone the other way I think the more gangster version is nothing and just know you're going to get that Outreach in 10 years that Outreach that long game like I've gotten some fun outreaches when I was started to pop 10 15 years ago and it was deliciously satisfying yeah but it's okay to get like motivation out of SP out of spite and like look but I do think I will say this brother and I think it's fair but I will say this because I really am fascinated by this subject matter I tell everybody who's motivated by Spite try to tweak it because when it is your driver when you get there it's not like like when I hear that he's also a humorous dude like for sure like to your point I think the way you're saying just make sure it's not 100% spite cuz when it's 100% spite when it's that pure Darkness it gets dark when you get there totally yeah I just mean by like this one chick broke up with me and I was like oh I just want to get better looking and just like also for my health and like to look better on camera and all that stuff but it was like just like no I want to show her that like what she's am I seeing your eyes right are your eyes that pretty yeah they're pretty my God I was like listening to him talk and I was like man he's got some pretty [ __ ] up chicks fall over head over heels dude and he's like it's the eyes dude I'm tell guys I'm telling you it's eyes I'm so blown away that people have not figured this out we need to do a lot like all these people are trying to look good I'm like man if they just realized it's that you should do a little contact lenses like the eyes are the game to the soul dude I'm tell thank you close I'm pretty far away right now and just like they were glowing from here I was like no I think they're pretty thank you that light eyye dark hair thing is real yeah very Eastern European if you Vinnie yeah thanks Scott I think that I think

### - [1:12:12]

yeah thanks Scott I think that there's so much Merit so much value in that and if I'm honest I absolutely was like I wanted to show her everybody and it's been a huge help for me like in stand up like oh people don't I'm going to show them I'm that's a healthy SP and for me what was interesting was back to some of the stuff we just talked on brother I've been curious the whole time to me it's like how big can I make this it's been a very like almost like an curious engineer I say in my head sometimes I'm like I like it because I'm I really want to make my parents proud that I've realized is a big one that's a big driver for me making them proud like real like even now like I can already start to like feel getting a little you know like I love it I I'm so grateful thank God they got me I was born literally in the least entrepreneurial place on Earth for all the kids that are listening the USSR was like North Korea you weren't allowed to leave I was literally born in a country a communist country that you weren't allowed to leave like America passes some like weird like California New York passed like some subtle law and they're like social no I in real socialism like and so like I'm so grateful so hey I know I'm driven that I want to make them proud which is awesome but I am I've become very curious on the Merit on the blue ocean thing I'm a big thinker of like a big believer not thinker big believer of like to build the biggest building in town there's two ways to do it either you just are capable of building it or you spend your time tearing it down everybody else's buildings and I watch people and they really like number two they build a decent sized building and then they spend all their energy [ __ ] tearing everybody else's down mhm and I'm just kind of on like how Okay 40 stories 50 stories 70 you know like I sit here just turned 48 Real Talk guys real talk I know we're just getting to know each other I'm like I'm just starting yeah sure like of course I know I've done [ __ ] but like I've got juice for these next 30 40 MH like and not like because I want like just cuz why wouldn't I want to play you can't see yourself retiring no I really can't ever no and only because whatever I would do instead of building companies is not as fun the way someone loves golf or sailing or cooking like I like what I'm doing right now more than those things I don't want to go water skiing like [ __ ] your golf clubs like this is more fun I'll go garage sailing yeah but yeah no I don't want to not retire because I want to make more or like whatever like it's just fun pure bread anything pure bread comic purebred mother purebred teacher guidance counselor sailor Plum like pure bread is pure bread I am a pure bread entrepreneur there's nothing more fun to me than doing stuff in business it's super fun and it's not about the money like it's just not yeah I'm a pure bread

### - [1:15:12]

attention [ __ ] I get it yeah we're getting Steve into the affiliate marketing game so I've been researching all that kind of [ __ ] that's going to be exciting next chapter sure that the only thing in that game is make sure you believe in what you're selling sure yeah that's the big one that's where that gets [ __ ] up you got there's like you got to really find it yeah no we made a cool list of like things that he actually uses and stuff so that and they by the way you know what's going to be huge is finally it looks like I've been waiting for this it finally looks we're in a prus in America of live shopping so in China for the last decade all the social networks live shopping is a monster like you're going through and you're picking out actually virtually no nope Q QVC like video on I mean um on the man put uh live shopping China uh lady with handbags there's something that went pretty viral recently this is the most insane video like QVC but on your phone I'm saying Tik Tok live I I'm saying my man right here oh like social media yeah and Tik tok's already doing that didn't Tik Tok just start that um yep Amazon's doing it everyone's gonna do it I believe that St as you go through your experimenting of affiliate because I'm getting a sense of you got some chops you're going to be like wait a minute [ __ ] affiliate links let's go live on Tik Tok for two hours a day and sell [ __ ] all right that'd be interesting hell yeah dude well dude this is epic and here we're like it's live put live shopping it's less selling it's live shopping on social China China in China the future of shopping is already happening that's right this whole phenomenon this I think you would crush cuz you're actually entertaining and you're actually talented and and like by the way I'll just do it right now one of the ways I was going to tell you to explode the living [ __ ] out of this is to set up a Tik Tok shop and go on Tik Tok for an hour a day and just [ __ ] doing what you guys do best you will be flabbergasted of what's going to happen and flabbergasted I have no idea what I just said flabber guested uh yeah this this phenomenon is coming and it's coming fast but do you think like with Tik Tok yes it becoming this live shopping thing it's going to kill the whole creative nope like posting I believe in the world of and there's enough for everybody Vinnie you know what I mean Vinnie like do I believe that the hour spent on so do I believe the hour someone's gonna watch steo and you three selling this joking around trying different dishes bringing on people with their products to like put it on does that hour come away from somebody scrolling in feed and maybe watching a 30-minute video of me or something else sure but that's going on every day every hour right I mean it's either that or they're going to watch someone play a video game look what's happening there where it's kind of been happening this is coming to America and it's going to be [ __ ] bananas and you guys I'm kind of pumped right now that we stumbled into this combo cuz I'm convinced in a year one of you is going to DM me or text me it'll chop it up and you'll be like holy [ __ ] dude that's how big this is going to be now how do you especially for someone like you who can actually do [ __ ] some people suck dick on camera yeah yeah but okay how do you they're not going to sell [ __ ] Vinnie how are you so you will CU they're just going to zoom in on your eyes and people are going be like I'll take five because he recognizes patterns that's what I was going to ask because like you predicted like Facebook buying Instagram you predicted uh WhatsApp thing and then Jo it's just all at this because I put

### - [1:18:52]

in the work I pay attention I've been watching this [ __ ] since 2018 yeah like I'm like I don't know like it's what we do with our time nature follows patter how could I help me understand how could a pattern predict Facebook's going to buy Instagram Mark Zuckerberg at I'm trying to think what he did before he bought Instagram that tipped me off to it well he has to yeah but that's revisional history like at the time like it was just like you know at the time what I knew was that Mark was looking at all things that had attention not just Facebook did he tried to buy maybe Twitter I think that's it I think Mark tried to buy Twitter I just could see by his patterns that he got the two entrepreneurs that I most pegged were Bezos and Zuck because they I just understood what they were doing Bezos was doing how I built my dad's store customer over everything I cared about nothing I cared about my employees only because I knew that would help me care about my customers and I could give a [ __ ] about anything else profit margin what me whatever me and my dad made I knew that if I was obsessed with it's what I do now yeah like people make fun of me all I'm writing a new book called day trading attention it's GNA come out next year Vinnie I swear to God I'm putting out literally every secrit I'm this Tik Tok thing right now like my friends make fun of me of doing [ __ ] like this like why are you telling them it's back to the blue ocean I'm like cuz I'm going to get mine M and honestly I like that somebody's going to email me in nine months it's going to say steo podcast I'm going clicking reading like yo never heard of you actually I did see you actually I thought you were a dick face before you were on steveo's podcast like I saw you say something I didn't like it I listened I liked it was a cool show and then I heard the Tik Tok thing and I started selling my [ __ ] skateboards on it and like oh my God I have 600 like it's [ __ ] awesome for me I people aren't motivated so even if you give them an idea they're not going to use it not everyone not but like to your point as long as one person yeah to me it's like I'm with you brother I'm with you so much comma you weren't until you were I always was respect but I was trying to follow your story where you said that like you started to build more momentum so maybe well I always had the drive and I always was like I will work for free for the next 50 years to make it this is why you and I get along like work look like work ethic matters to your point everybody's trying to figure out a way to make work ethic not part of it will always be part of it my point is well then do something you love when stebo said this and Tracy yeah said you're not going to make it I get it Tracy didn't have the understanding that the genre of entertainment he was doing was about to pop we grew up in an era where a lot of our friends were amazing at video games on Nintendo and Atari and television and Sega Genesis but none of us were like hey bro keep at it you might be the [ __ ] Tony Hawk of video games in 20 we didn't think that way like that I didn't see yeah I didn't see that because I wasn't thinking that way today I see all those things like so what happened was to his point I'm very good at pattern recognition popular culture history you know what's funny I had dinner with Tommy Mata the other night and he was telling me about his career and I was like oh I see what he did he knew what happened in the 50s and 60s Frank Sinatra did A Christmas album let me tell Mariah Carey to do it because it makes sense Christmas out you just keep playing you keep playing them right like this time of year like and he just did he did Selen Deion's residency at Vegas yeah of course he did that's what the [ __ ] rap pack did in the 60s he was good at rebooting [ __ ] I'm good rebooting [ __ ] when I see twitch I'm or when I see social media I'm like yeah that was MTV when MTV first came out I was like [ __ ] what the [ __ ] is cable there's three channels but HBO was fledging MTV was play you know like MTV actually worked right out the gate but what MTV was in the 80s and 90s is what Tik Tok is now it's just the place where kids attention is everything is going to be player one ready I can't wait that's what it'll be like right I digital currency people are going to be in their headsets I think I think VR is real it to be yeah it's going to be 20 years but it's real like if I want to sit

### - [1:22:55]

into a therapist office but she's in New York I'm going to get on the VR and session like I mean that's you're pretty much already there you just took the [ __ ] words out of my mouth perfect job good work yeah cuz they're gateways Zoom is the middle step to that yeah I mean you could put on an Oculus right now go to zoom. com and yeah the only problem is one day the Oculus will look like this and you're just like hello you're reading AR like even better one day Oculus is going to look like this like a contact yeah like you seen the movie Aon noten I know the punch line I mean you're walking down the street and it's just like a digital profile everybody walks by it's AR is amazing AR is [ __ ] amazing by the way the new Rayband meta Facebook thing oh or you could just hit the uh dude it's [ __ ] fresh the fact that they did that from one year to the next year and you don't need earpods it's going to speed up I love when people think that the moment they're living in is when technology stops no I'll go this iPhone is going to look like a [ __ ] beeper in 20 years for sure yeah well it's going to be the once neurolink takes off if it does like that's going to be a game changer but I it's it would be weird to implant a chip into your brain I would do it would you let me tell you when I would do it I'm a second wave guy I wouldn't be the first dude to do it because I like what's up with the cancer but if you gave me a few minutes of it and I understood I'm definitely not going to be the hold out like I'm going to like why not yeah like I don't know like what do you chip in your brain that's kind of weird concept I get it but like people put [ __ ] in their heart and that was a weird concept to people 70 years ago when people were like yo we can fix everyone was dying of heart attacks back in the day and then they're like we're going to cut you open and put a [ __ ] thing on your heart I would have been like [ __ ] you yeah Amazon when you could pay with your palm at first I was like [ __ ] that saw that for the first time yesterday I want everyone to know everything I want everything to be frictionless I was like of course blockchain wait to deep fake videos come out do you understand that we just did a full pledge interview and in four years kids are going to [ __ ] around and change the [ __ ] we said on this and it's going to look like we said it well have you seen the on Tik Tok they're taking aren't they already doing that they're doing that with Rogan podcast they're like hey my dick got bigger it's like him and but they're changing his voice to sell their product that's right so what happened is the last 100 years video has been I would argue video has been the judge and jury of our society if you see it on video happened JFK did get assassinate like video was the proof we're about to go into the era of where you don't believe a single video over the next decade all the videos we're not going to see and then people going to understand why the blockchain matters because this episode in a three years you're not going to post on YouTube first you're your blockchain address first IO that's right to show that this was real and then go up and then when I find on the internet I don't know if this doesn't exist yet from my knowledge base they're going to connect those two things the blockchain's about to get uncomfortably important cardono baby all the way to the Moon do you see what the that's the for what the blockchain does is nobody owns the service everyone everyone's like America China Russia everyone's like Facebook Tik Tok all controlled now good news there's something called the blockchain nobody controls the servers that's the place of Truth and obviously the nft craziness of two summers ago that happened just like internet stocks in the first wave people got crazy because this new thing things get overvalued because greed and Ridiculousness takes over it gets reconnected corrected excuse me and then you start to build the aftermath of the 2000 stock crash of all the internet companies was 99% of the husters went away and went back to Banking and being a lawyer and the 1% that actually gave a [ __ ] built the Amazon and the paypals and the ebays and the [ __ ] that [ __ ] actually mattered but here's the pattern how I know blockchain is going to pop off is when you start seeing sign that says we are no longer a cashless cash business that's right you're like well what is it it's like oh they want you on your phone well it's so funny a buddy of mine was like really passionate like a year and a half ago when this combo was hot he's going to get me at dinner and he goes into he would [ __ ] I felt like he did a lot of HK I was proud of him like some good points he goes how could you trust it like how do you know that's your cash how can you trust it you have to hold it and I was like what's in your pocket he's like what and he like so I got his wallet out I go that's a credit card how do you trust that I'm like do you understand this the same conversation that happened in 1960 when people were talking about credit cards are coming and all these could you imagine dudes in the 60s all those characters with real money like [ __ ] you it's all cash I don't want people knowing my [ __ ] cash cash I mean there's still people like that today of course but today like it's I laugh when people like well how do you know where your money is I'm like where's your money right now yeah where the [ __ ] losing 7% under your mattress a year crazy yeah [ __ ] t- bills now like it's crazy like it's a it's listen all this shit's interesting first of all I just want to say not that I'm wrapping it up I still got time but I'm enjoying the [ __ ] out of this but yeah I I got to pee like crazy and

### - [1:27:49]

uh we crush it we've been doing it for a while I know we got an hour and a half oh we [ __ ] annihilated I think this is good that's a lot to ask of the audience if you went Coast to Coast I [ __ ] love you dude I say that at the end of every episode I say it's our street team by the way Tik Tok live I'm telling you right now here's why first of all Let Me Tell let me I'm just going to add a little more value Instagram live you go on Instagram pings the people that follow you they all come on and then as I'm sure you know it decreases over time right because everyone comes they get pinged and they decrease makes sense like an email like fine they see what's going on okay I've seen yeah they hang for as long as they can and they got a bounce but because you had a full flood and it declines Tik Tok goes the other way Tik Tok the longer you're on the more they're s surfacing your live even non-followers too right especially non-followers yeah Instagram doesn't even do that Instagram doesn't do non-followers so you go on for an hour you guys do what you got to I mean this is the last thing you guys have to worry about yeah it's all going to be predicated on good ideas fun ways to do it you have unlimited ways everything from just wanting to do it by yourself for an hour and talk about it to like you producing cool ideas I don't have any worry about that but you do it a lot here's the best part also then you get to chop up little pieces from it where there's Tik Tok will show you where the spikes were of interest you clip it and you run those as Tik Tok and Instagram and Facebook and YouTube short ads to sell the stuff so you're basically creating a production day to create good ads while you're selling [ __ ] on a Tik Tok live it's crazy it's [ __ ] crazy you're basically let me use it in old school terms you're basically doing a QVC show that's randomly showing up to people who don't know who you are and for that you get to see the data that shows you what commercials you should make for your product on all the other platforms that's great wow that's great are you still on the same tip as uh um posting as much as you can all day every day yeah I think this like push-ups if you do 30 push-ups you get 30 push-up results yeah you do 100 push-ups you get 100 now what people don't hear when I say it back to things I say that maybe I need to do a better job breaking down which is why I'm writing this book or I or I'm hoping people can hear what I'm saying when I say post 30 times a day I'm also saying post on seven platforms yes and I'm also saying tweak it slightly based on a platform so for example I think y'all should post a lot more on LinkedIn that doesn't seem native or natural but meanwhile LinkedIn is getting a ton of organic reach and because most of it is business content but people are in it all day long now like Facebook anything that's somewhat out of the ordinary does even better and let's call spade a lot of people in LinkedIn are in their 40s and 50s who are like real fans of you it's like a good demo for you wow so like so all of a sudden think about 30 now 30 posts a day all of a sudden if you're just posting on Instagram and YouTube that's like 30 a day that's [ __ ] up but when you're posting on are you guys posting on Snapchat Spotlight there you go I know trust me I know I'm watching everything Snapchat's got unbelievable reach if you know what you're doing YouTube shorts versus is just YouTube LinkedIn is now if you say when you know what you're doing like are there different strategies for like different from Snapchat content strategy is the hardest marketing craft in the world YouTube shorts is where it's at G media yeah but that's super expensive and for big companies that's why I'm trying to put out as much that's why every five or 10 I wrote a book about 10 years ago called jab jab right hook and to this day I get 10 emails a day like head of marketing this marketing that entrepreneur like that book and I went like a huge rally of it a couple months ago just randomly just hearing from a lot of people of how much that book changed her life and I was like man how are and then even new people like I just read it it's so great I'm like [ __ ] man it's so outdated so I started writing a new book called jab jab left hook oh great but then when I went through it I realized this is much more complex so it's been renamed to day trading attention because that's what I do I day trade attention I'm giving you platform strategy right now but I'm also paying attention to everything that's happening in pop culture why are people wearing corduroy hats why did Alex Earl pop on Tik Tok why did liquid death work who's the upand cominging rapper what food is working like shoes sneakers like why like I like why did vans cross over from skateboard West Coast kids to black kids in the urban world like why why so I live in that both on platform and on culture once you understand those things you can dominate okay wow all right let let's dominate yeah I love it dude thank you man thank you for having oh yeah that was