# How To Stay on Top of Consumer and Pop Culture Trends ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=42KDzVJudZM - **Дата:** 01.12.2023 - **Длительность:** 22:30 - **Просмотры:** 17,039 ## Описание Today's video is my Q&A at the Culture.Code.Humanity event. I share my two cents on how to win on social media as a creator in a 2024 world, the current state of NFTs, and how creators can utilize it for more engagement with their audience. I also dive deep into consumer and pop culture trends sharing some tips about staying on top of trends. Hope you enjoy it! 0:00 - 3:43 How to win on social media 3:43 - 6:50 How creators can utilize NFTs for more engagement with their audience 6:50 - 11:35 How to stay on top of consumer and pop culture trends 11:35 - 13:19 Starting a business from scratch 13:19 - 16:50 Is making money from garage sales real? 16:50 - 19:26 The #1 problem with college 19:26 - 22:30 Technology is undefeated — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Gary Vaynerchuk Keynote Speeches: https://www.garyvee.com/keynotespeeches Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: https://www.garyvee.com/web3nfts Life, Business, and Career Advice l Gary Vaynerchuk Original Films: https://www.garyvee.com/gvoriginals How to Make Money at Garage Sales l TrashTalk: https://www.garyvee.com/trashtalks Inside the Life of a $300M+ Company's CEO l DailyVee: https://www.garyvee.com/dailyvees — Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. ## Содержание ### [0:00](https://www.youtube.com/watch?v=42KDzVJudZM) 3:43 How to win on social media the skill set of content in Social matters a lot more than if you're a travel blogger there's a million travel bloggers that don't get any views attention is the number one asset I wanted to ask you for a lot of Americans they're moving overseas and they are becoming digital Nomads so I wanted to know if you didn't want to become necessarily A travel vlogger what's a good platform to use and what's a good strategy if you're an entrepreneur and business owner but don't necessarily want you know do traveling so you so you're saying you don't want to travel no I'm going to travel but I don't want to document it like that I want to educate people but I'll be in different locations so would they be more interested in the different locations or are they interested in what I'm teaching well a bigger question is what would you like to teach like what are you trying to accomplish right because I love that you're thinking about them which is exactly right but ironically the best way in the world to be selfless is to be selfish meaning for me for example why I'm even on this stage right now and why you know me is I think the world lacks perspective on how much good there is and how much opportunity is going well we are fixated on what's not going well so I have a passion to talk about those things and I had entrepreneurship and wine and lots of stuff many of things that weren't really popular when I first started talking about them and so I can give you a lot about what the audience is going to want but first I want to make sure I understand what you want what would you want to do what with the content what are you trying to accomplish I would love to educate them in dope environments that's what I would like to do educate them on the things that I've been learning throughout the years firearms training or personal defense and how they can protect themselves wherever they go around the world but making sure I do that in a peaceful place for me and my mental health I love that so the key here is it doesn't matter where you are to do that I built one of the largest wine shows in the world from New Jersey and when I did it in 2006 like everybody was like well you got to do this in Napa you have to move to Napa and I'm like why so you know are people intrigued by the visualization of where people are yes but it sounds like you're trying to teach people something that's important to many people and the setting or the backdrop is not very very important to that it's a component but you can do that anywhere and I think the question becomes do you actually know how to do it ironically this a fake cover but I announced this today so I'm launching this next year right and it's heavy detail on what I'm going to tell you right now which is it doesn't matter if you're in Sri Lanka Japan or Manhattan if you want to reach people you need to make sure you know what time to post with the first three seconds of the video look like what the thumbnail looks like how LinkedIn Works different than YouTube you have to understand the distribution and the content that works in it and then more importantly the slang the wording the copywriting the skill set of content and social matters a lot more than if you're a travel blogger there's a million travel bloggers that don't get any views 10 million travel bloggers that don't get any views how well do you know your content of all the things you've learned self-defense all this firearm trading and then how good are you at the craft of putting out the videos the pictures and the written words on these 10 social media platforms that dictate Society oh that's great um next question Gary ### [3:43](https://www.youtube.com/watch?v=42KDzVJudZM&t=223s) 6:50 How creators can utilize NFTs for more engagement with their audience grateful to have a little time with you I'm Chris I'm known as the yoga boss and my intention is to inspire and Empower people with yoga meditation and I've used nfts to help give people access to meditation and I feel like especially in the last year the criticism of and skepticism around nfts has created a huge marketing challenge so I'm curious how your vision of how creators can utilize nfts as vehicles for Consumer engagement and customer retention has evolved over the last year just patience you're absolutely right no different than in 2001 when all the internet stocks crashed and everybody had a bad taste about the internet and all the Articles were written that the internet was a fad all I was doing at wine library. com was just building I was just building the website better I was getting my email newsletter better I was making the store better same with be friends as the nft thing had a over excitement and then Rec correction crash I've been working on the physical stuff squish mows trading cards pins and refining our web 3 products and services building and preparing for the next wave and so to your point you know I'm not in the business of convincing I'm conviction so my conviction for the blockchain and for web 3 and for where nfts are going to be in society hasn't changed in the height nft land and it sounds like this might have hit your radar I was making videos that 99% of mfts were goingon to go to zero because nfts are a platform not individual projects so you're right now the overall consensus on nfts because people are headline readers is the same way people treat everything don't fully know and they're just kind of like looking at it and there was over speculation 99% of sports cards are not worth money Michael Jordan's rookie card is 99% of Contemporary Art is not worth money but Rasheed Johnson's art is 99% of sneakers that people wear are not collectible Sneakers but there's sneaker conon and there's all sorts of Jordans in Air Force ones that are rare and sell so people got caught up last year two years ago thinking everything that was an nft was worth money no it's a digital collecti or in your world it's a digital asset or marketing tool to get people to make it a utility a membership there's a lot of things that are going to be used for in the meantime to your point you can't lead with nfts right now because it's not that time you need to be building your skill set and be prepared for when it is that time again whether that's six months a year or two years from now ironically nfts from a collectible and trading standpoint have had their best week this week in the last 18 months or 12 months so you know you never know when going to happen but I think for you right now I'd focus more on content and social networks while being behind the scenes educating yourself on all the advancements of ethereum and new nft protocols and keep practicing and then be ready to hit hard when it's back just like 2005 six7 internet was that post 2001 hey gu I ### [6:50](https://www.youtube.com/watch?v=42KDzVJudZM&t=410s) 11:35 How to stay on top of consumer and pop culture trends want to jump in really quick I want to just ask a question how do you stay oppressed because you know you're always right on the edge of culture where things are going and then you know start leading it how do you and what's your strategy when you learn something you just jump in but what do you how do you keep a breast of it and then how do you make those decisions and say I'm going to do it's a great question um I put in the work like I'm Gonna Fly I got Vegas F1 right a lot of Business Development this weekend coming up I have a five hour flight at 8:30 in the morning on Friday from 8:30 to 11:30 on that 5 hour flight I'll get my work done my email this that the last two hours I'll do all sorts of random curious stuff that's happening in the world for example if you can see I'm wearing a corduroy hat right uh as you know because you're hip you know uh people are rocking corduroy hats I'm actually curious why like just like in the late 90s early 2000s corduroy hit pants right now corduroy hats cordoy jackets they're hitting again I like to know why like and then I'll go into chat GPT or Google or social media and actually spend an hour trying to figure out who popped it off did Michael B Jordan rock it at Paris fashion week and that got it going is there some Tik tocker nobody's ever heard of but she's the next fashionista was it pushed by a brand that really wanted it to pop off and they had the juice at the moment to get it done I always want to know why things are happening what Netflix show is working what food trend is happening what part of the world ispp off like why why why everything is curiosity everything is why but here's the thing about even at my state of where I am in my career where my time is now really valuable I still think that I outc curious most people you know and so for me I saw ice spice happening six months before people really felt it because I'm in the trenches I'm looking at Social I'm looking at Google Trends I'm just listening you know it's funny I'm such a talker you know this actually you and I had night in can talking about a pretty important subject you know around race and life and you got to see a version of me that most people don't get to see we sat on a boat you and I for three four hours yeah and I only talked once yeah and it was not only because I was being respectful to the subject matter it's because I listen way more than I talk y'all see me when I talk 90% of my day is behind the scenes MH and so I think the reason I've always been on it is I'm not sure how many people are outworking me in paying attention to culture the way now we now talk about it which is like let's call it what it is black urban culture which is the cool but then you know Midwest culture hunting and fishing country music Latin trap food Trends diet Trends why is stoicism increasing why are people walking barefoot and grass for ground ing psychedelics Japan anime video games fortnite recall like I'm in it you know I and I think that's one of the reasons why you know I don't know if you saw when when I was on the boat I had a Manga comic I had created and the artist that actually created and similarly I think that curiosity is one of the strongest tools that don't like I read Japan I read Chinese and Korean fiction every night and I've been reading it for a while now curiosity is probably going to be the thing that allows us to really solve some of the wicked problems just by just 100% And it's my entertainment when people watch Netflix or you know obviously I love my sports teams so they get precedent when they're playing but for me it's like fun you know think about all the people that love curling up to a book for two hours before they go to bed or watching the same movie or watching a Netflix show or drinking wine or going out at night clubbing like it is my great joy to sit for two three hours of curious culture digging a night and I just think I'm outworking the world on that and I also think I'm naturally talented at making the next leap which is some people could read and see a lot of Trends around cupcakes but I have a knack for understanding what does that mean and what's going to happen next MH hey my name is Charles Manfield and um you've had your company uh well one of your companies your media ### [11:35](https://www.youtube.com/watch?v=42KDzVJudZM&t=695s) 13:19 Starting a business from scratch company since 09 yes sir I wonder what would you do if you were starting that from scratch today how would you approach it if you were building your media company uh right now yes sir I would do the same exact thing I did in 09 first I would keep cost down I started the company in a conference room of another company so I had no cost because I didn't have money I believe when you start a company you need to start from the dirt when come you know everyone talks about I need to raise capital I always get scared because I think like you know when we were kids if you were the kind of kid that got like five bucks and then you bought some [ __ ] in the store real quick and your grandma would be like man that money's burning a hole in your pocket you know those people I feel like that's what a lot of Founders do when they raise Capital they spend it on dumb [ __ ] so the first thing I would do is keep it humble and the second thing I would do is what I did with this Med company which is sell things you know what I knew in 2009 was social media in a world that most people didn't know if you're asking this question for yourself you got to ask yourself what do you know people start companies around where they think money is versus starting companies around things they like or things they know the only companies that I get excited about as an investor is if I feel the founder really knows it or really loves it and you show me somebody who really knows it and loves it and I'll show you something I'm really interested in so I think that keep it humble and keep it slow people want it fast and then do something that you really know or you really love I really think that framework puts you in the best position to have a successful company and then be patient because it takes time hi Gary my name is Jose Marquez uh I'm the chairman and CEO ### [13:19](https://www.youtube.com/watch?v=42KDzVJudZM&t=799s) 16:50 Is making money from garage sales real? of tech Latino uh you've heard of uson Ivan Peña has been uh one of our members that has been in who lives in New York and ran our chapter for a while he's a good friend of yours and I wanted to say hello first of all thank you brother second of all I want to say thank you for introducing me to yard sales because let me tell you I've become a yard sales Warrior and because of your advice um I found a very prosperous uh card of Roberto Clemente's wiie card unbelievable you know and that was right there and in the box and people didn't even they didn't even know it was there I thank you for that because that was a $21,000 winfall that I made for two grand for two thou $2 I'm sorry2 21,000 for $2 investment I know brother it's there I keep try listen I make those garage sale yard sale videos because so many people email me and say Gary you're talking about investing in Facebook I got $48 and I was like you know what I'm going to start making content for people who have $48 because and I know exactly what I did and I know what's going on out there I believe that most Americans are lucky enough to be in a place where they could go garage saleing or thrift store shopping or Goodwill store shopping and spend $30 and make $300 $400 every week and that really matters for a lot of people a lot of famili and obviously you're talking about a very incredible find but for a lot of people the emails I get like somebody emailed me actually yesterday I think they're going to Disney World they're paycheck to paycheck family but the entire family for Christmas is going to Disney World proper too like nice hotel good flight and all of the money happened in the last five months making $7,000 buying $1 items on at garage sales and selling them for 30 40 bucks on eBay Facebook Marketplace it's there for people that want to go get it and it's fun if you like it so here's my business question I've been doing Tech Latino now for 27 years wow we have brought the Hispanic Community from point A to point from nothing but not even knowing what Cisco was to over ending on cell phones and getting that uh Broadband experience that they needed and they couldn't what do we do next as an organization to help our community I mean look I think there's a lot of ways to think about that I think similar to the first question it's what do you feel that is most needed I believe education is massive and then the next part is the putting people on so for example maybe we can do a business development deal where people that want to either enter marketing and technology or switch careers and get into it I'm a unique entrepreneur where if someone is in join Tech Latino and they you know they're a lawyer but they don't want to be they want to be in like digital marketing I'm not the kind of guy who's scared to hire someone like that just because it's not on their resume so I think what's next is going from education to becoming a place that puts people on and start business developing with things that creates opportunity so I'm Isabelle Moi and one ### [16:50](https://www.youtube.com/watch?v=42KDzVJudZM&t=1010s) 19:26 The #1 problem with college of the hats I wear is as a professor at Georgia State University and this is where we're calling you from coming right I you've been very transparent about how you feel about how Ed in very colorful language so challenge you and I love that and so but assume for a moment that we are working with a population that is in college and committed to continuing so they've already made that decision at our best we a community of practice with a captive audience that's willing to learn so how do we leverage that time at the highed experience in our resources to help them develop their entrepreneurial skills which is literally something that transcends discipline and that will be perhaps more useful long term than the actual craft that they using in a moment I love it couple things one on the subject matter of higher ed I actually am dramatically more as you can imagine when in context are clipped in a certain way it seems that there's a certain point of view I have on higher ed but just so because I respect it so much I want you to hear this you know obviously I'm 40 I actually turned 48 today is my birthday when I grew up every single kid in junior high in high school was told that if you do not go to college you are a Monumental failure in society so a lot of the content I started creating 20 years ago was like look college is not for everyone I'm one of those people but boy do I think college and higher ed and advanced even you know the highest levels of Ed is exactly right for a lot of people I genuinely believe that my big passion is trying to make sure that people are self-aware to your point what I love about your question is look I believe where highered struggles for people that are looking to be an entrepreneurship is similar to the concept of reading about how to exercise versus exercising and so what do I think you can do in this captive audience we have to go to the field and do entrepreneur classes from your incredible institution to Babson to USC to all these places I've come and spoke they must require these kids or people that are transitioning into new chapters in their life they must requ require them to do it's very hard to get good at swimming without swimming cooking by watching unlimited content about cooking and reading cooking books must cook and if we're going to advance their entrepreneurship yall need to create programs where the entire semester is actually being an entrepreneur love it uh one more Gary hi ### [19:26](https://www.youtube.com/watch?v=42KDzVJudZM&t=1166s) 22:30 Technology is undefeated Gary happy birthday thanks for being here Catherine Johnson I'm an executive with storage distributed cloud storage and Sher of storage Institute um my question for you is what um excites you most about the future of technology and what scares you most about it great question um what scares me is that people are scared of it we're incredibly good at demonizing technology what excites me is it's the undefeated advancement of the human race everything we are today is based on people innovating in technology 80% of us were on farms 150 years ago until we started inventing the tractor so what I what I'm excited about is it's why the world continues to get better we we sit and listen there are unlimited problems humans are flawed but we continue to get better and better even though it doesn't feel like that in Social and traditional media so technology is why are life EX and all these things there's so much good about technology what I fear about it is we're going to over demonize it because it's getting more powerful and what I mean by that is of course I understand what AI means it may commoditize something that is special my entire life is based on my brain power if I if everyone takes every video of me and everything I've ever put on the internet and put it into an AI learning bot my special sauce gets commoditized I'm not confused I also know that I can adjust I believe in the human spirit and so I'm concerned that we continue to demonize technology to a point where we start to suppress it and manipulate it into something that doesn't have the potential to bring as much value ironically it's similar to the last question my issue with education is the way that we package and sell it not the concept of Education there's nothing I believe in more than education my most emotional exciting answer in this entire interview was me staying up at night educating and trying to be educated so you know I think our relationship with technology is you know this we all know this 15 years ago all the tech stuff was clapped for and amazing and doing these positive things now it feels like it's all bad AI is gonna ruin the world I'm not naive but boy am I practically optimistic and so I you know when when parents are like these kids they're on their phone and they're constantly under phone I look at them and say so be a parent right like succumbing to like we like what H like all of us in this call like we were parented if my mom didn't want me watching TV I wasn't watching TV we need to focus on Modern parenting issues not on technology issues I know that's right h --- *Источник: https://ekstraktznaniy.ru/video/17019*