# How To Create Content That Drives Business ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=B-Pb_iZ_F-c - **Дата:** 28.11.2023 - **Длительность:** 14:42 - **Просмотры:** 36,289 ## Описание Taking risks in life and business is important for growth. We all deserve to pursue something we love and care about. For some, taking the leap to start their own company or product can be challenging. Today's video is a quick podcast interview I had on the A2B Hospitality Group Podcast. We dive deep into content strategies to grow a podcast and scale your business. I also share my thoughts on how franchisees can diversify their business. Hope you enjoy it! Timestamps: 0:00 - 1:35 Intro 1:35 - 6:57 How to build your podcast audience 6:57 - 13:00 How franchisees can diversify their business 13:00 - 14:42 How to create content for a niche audience — Thanks for watching! Check out the A2B Hospitality Group's Podcast here: https://www.youtube.com/@peoplebringprofit Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Gary Vaynerchuk Keynote Speeches: https://www.garyvee.com/keynotespeeches Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: https://www.garyvee.com/web3nfts Life, Business, and Career Advice l Gary Vaynerchuk Original Films: https://www.garyvee.com/gvoriginals How to Make Money at Garage Sales l TrashTalk: https://www.garyvee.com/trashtalks Inside the Life of a $300M+ Company's CEO l DailyVee: https://www.garyvee.com/dailyvees — Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. ## Содержание ### [0:00](https://www.youtube.com/watch?v=B-Pb_iZ_F-c) 1:35 Intro before you go into the ground and You're Dead Forever try one store your dream your Aesthetics your menu your formula your product just go for it once attention is the number one asset let's kick it right off uh the Arbitrage is here is I spent all summer selling cards on eBay to join a Fanatics live stream and win an auction to what I think I stole to grab 15 minutes of your time so uh eBay I mean I've been following you for years we're obviously all in on the vending we're cards the books the whole nine so uh we run a podcast and we want to give back to our people our staff our employees and we've got you know a couple questions teed up for you I want to just like introduce ourselves real quick um and go from there and see where that takes us and uh just holy crap we're so blessed to even uh you know have a little bit of your timeon Justin's voice is shaking you guys are being very sweet thank you for the all the swag that's on the tables and everything I'm ready to rock and roll I'm excited to be here with you got the black cat got the 10 ants that I know you saw earlier today and I launched on Courage stream last night so um this is Chris Alexa our CEO we're aspire to be Hospitality 16 restaurants Buffalo wildwing Starbucks and this is Kimberly Alexa our CFO so uh we wanted to be sensitive of our time we each kind of have a question teed up for you um you know kind of specific to our industry and your expertise and we wanted to rock and roll so Kim us off yeah so and forgive me I wrote my ### [1:35](https://www.youtube.com/watch?v=B-Pb_iZ_F-c&t=95s) 6:57 How to build your podcast audience question down just because I I'm so Star Struck I didn't want to get preoccupied but my question really is evolved around like our podcast and Next Level and we have this we have run this for a very short time around 10 months our podcast but my question is what are some strategies or tactics that you recommend for Us increasing our podcast audience engagement and increasing our loyal customer um base right now we're at around 500 subscribers and over the next six months we have a goal to reach a thousand so what strategy specifically that you can help us out with to reach F go from 500 to a th in a six-month pretty short time span um for uh many things one how often are you doing the podcast we well it's once a week we are releasing our podcast once a week and then we have episodes so Tuesday morning we release one yeah our episode this is our third episode no worries how did you get the original 500 just originally just organically organically I mean we're gaining 5 to 10 a week every episode we've done 30 episodes and 290 shorts which are just basically shorts or Clips within the episodes yeah makes sense are and you're filming the episodes yes sir and are you this is our studio without the lights this is and so for me the way I would do it is you film the episodes and I would chop up the highlights and I would focus on LinkedIn and I would target employees I would run media to amplify that content of employees of other Hospitality groups on LinkedIn okay yeah that's a we haven't hit LinkedIn we're on every other one but not LinkedIn so LinkedIn to me is disproportionately the most fruitful platform for y'all because you're a B2B conversation more than a b Toc conversation so people's mindset in consuming content in LinkedIn is much more business content oriented plus the way that LinkedIn ads work you can post a con piece go 37 second clip or two-minute clip that you think is really great from the show and then you can literally run $1,000 in ads or $500 in ads against employees of these seven different Hospitality groups who clearly would be more likely to be interested in what you're talking about you could also pretty cool but think about it you could also go broader than that obviously you can run against employees of this restaurant group or that one but you can also run against employees of marott you can run it against employees of Taco Bell like there's a lot of different ways you could Target your media and these are like three four $500 media spends not 400,000 okay yeah good totally makes sense y thank you yeah cool thank you that's a good question a good answer that helped out a lot so Chris has a I've got one more for you all three of you need to go to your phone and you need to all one weekend grab a glass of wine go to contacts start at the letter a and hit up Aaron Anderson and text him and say hey Aon hope you've been well we haven't spoken since high school here's a link to my podcast it would mean a lot to me if you would listen and I would end with Zar Zaron and do that for a week or two until you're done with a toz but literally directly sending a link to the podcast and then obviously adding a sentence or two because some people you haven't talked to in a year and it might seem out of touch and other people you might have talked to last week but you're just very transparent I'm really been I'm doing this podcast I'm really pass about it mean the world to me if you listen to it okay yeah that's great we thought about that but never pulled the trigger on that yeah we're kind of intimidated by that right we don't want to thend our friends we pushing ourselves off them that's right you don't spam them that's right this is why you have the link and you have to take time and write a custom thing you're not control C control V and spamming everyone you're literally going to Barry Bond and saying Hey Barry you know like and don't forget this in your contacts you have a lot of former employees former business associates by the way you may want to say to one of them or 10 of them or hundred of them hey would love to have you on the podcast oh yeah I love it yeah I like the thing about drinking the wine too at the same time that's good yeah love it yeah that's awesome yeah all right cool uh let's Chris is our fearless leader he's got one teed up for you yeah so Gary um ### [6:57](https://www.youtube.com/watch?v=B-Pb_iZ_F-c&t=417s) 13:00 How franchisees can diversify their business as you can see this is my nft right here the bullet schol and that's who I am right me and Kim started this company back at we were 26 and no college education and bought my first franchise as quiz know and me and her work those stores to death every day of the week until we grew to two and then we sold those and grew this brand and this we changed our company name to Aspire to be and that's what it is aspire to be more we're just out here trying to change other people's lives too just as you're doing too so but we're part of six different brands Starbucks Buffalo's Arby's as a CEO I'm always sitting in my office I spend a little bit of time of always dreaming and visionize what's our next step what are we doing next we are so saturated with the restaurant as when covid hit I mean it killed us all right and it was like I've always tried to diversify what can we do next and I'm always looking out there and I want to kind of want your advice I've looked at other things too and I'll use this for example like energy drinks I mean we sell a lot of Red Bull in our bars and and a lot and then one of the things Kim Envision was a slip resistant shoe can we get in a Sho line because we have a thousand employees if not more that are buying these you know Sketcher shoes and is there anything that you can throw at me that you might can let us look at that we should be looking at in this business I believe the natural step for you to go for the Grand Slam is to become the franchise or yeah I believe if I'm if I was if you guys were my first cousins and we were always family vacationing at the level and scale that you just referred to I'd be bothering you on that one week at the grandparents Lake every year saying listen with the money you're making cuz you've got the successful thing once a year you need to try a concept that is yours because what will happen is either it's just a good ontore execution and this is a muscle you don't have I always say to franchisees you know I speak at a lot of franchisee conferences through the years and I'll get off stage and I'll Crush because I'm good like that like Gary like I love you and me are you know we're the same we're entrepreneurs and I always say this and this is not disrespectful I need you to hear this because this is the most fun way to answer your question I go we're not the same my friend I'm an entrepreneur you're entrepreneurial you got when you're a franchisee you are an entrepreneurial person with training wheels on because when you're an entrepreneur you do everything when you're a franchise e yeah you do most things but not everything I think the next step for you versus using your infrastructure which is smart I see the energy drink I see the slippers my gut is you've built in a ridiculous core competency over the last decades you're educated the way I'm educated from the streets from the stores in the trenches I find it inconceivable that the two of you the three of you whoever else is in the Inner Circle don't have some idea of a taco a pizza a hot dog a Philly cheese I don't know what you think but there's always new Concepts it's [ __ ] hard but I think it would be wildly fruitful and enjoyable for you to try because I believe you have too much operational knowledge that even if it's not a great concept you'll have a one-store unit that does well and you can just sell it off or you might just want to have it for yourselves and if you really made the qsr that you really wish existed it will also be enjoyable yeah true that's true thank you um because that is something is you know I've always told people that I'm not an entrepreneur I'm mean I'm a franchisee I'm just following the blueprint but we've always had that Vision to do our own thing and we would love to do that and it is at this point in life it's I want to do something enjoyable really it's just like you know take one like that like and invent something like maybe you love watermelon juice like you can go for it you know this because you've been in the game how long have you now uh now I'm 50 we've been doing a since I was 26 yeah so 24 years you've seen some Concepts that people did not think were gonna work right you you've seen some stuff that is now H scale right that you know when you read it in the magazines or you heard about it or I'm sure both of you look at each other and be like [ __ ] we shouldn't have passed on that one did one did well yes a ton of times yes sir game I would say that before you go into the ground and You're Dead Forever try one store your dream your Aesthetics your menu your formula your product just go for it once yeah thank you my friend you just watered the seed brother thank you know why brother here's why God forbid you hit it God forbid it's gamechanging that is right the energy drink or this that's solid but like you could CH and you know what as a franchisee at this level of success with this many units it's inconceivable to me that it hasn't crossed your mind so [ __ ] it and use the amount of money that you can go to zero on when you do it a million bucks five million bucks two million bucks three million I don't know you but do it at a level where it can go to zero because it is very hard but remember that the three of you have and two of you for sure and I don't know have all the relations but you have the operational capability yeah I'm done Yes W I gotta get started Gary finish this up here I got to get to work on my dream so uh go ahead Justin ### [13:00](https://www.youtube.com/watch?v=B-Pb_iZ_F-c&t=780s) 14:42 How to create content for a niche audience let Justin get his question in let me end here with you know Hospitality franchising uh we have a niche audience and uh I do LinkedIn I've got 10,000 followers and we go to conferences and people just kind of they rant and Rave about what we're doing but it's not necessarily resonating into like call it our subscribers or viewership or impression so like as someone who's got an inner circle of some you know what we say best-in-class restaurant folks and Hospitality you've got any ideas on the of short form content that as an operator I can excel in I'm super connected into VRI I've read the books could doing that's kickass I think you should do Ask Gary ve tea with Gary ve I think you should do your version of a Q& A show because then it will go deeper and then that concept will resonate with who you're talking about because it's hard to self-start on details that we're talking about but if you answer questions from this universe you will get to the nerdy content which will then make you go further yeah the nerdy content that's what we were talking about yeah very cool we just started that it's hard for me I'm great at this to just come up with the nerdy content which is why I've always done Q& A there's a reason I did ask Gary ve there's a reason t with Gary ve worked got it yeah I have two let's wrap it up with this I like your like the vibe I'd like to get to know y'all better and get closer oh% yeah thank you heck --- *Источник: https://ekstraktznaniy.ru/video/17022*