# How to Build a Great Company Culture ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=se9YwsJwuuU - **Дата:** 20.07.2023 - **Длительность:** 4:55 - **Просмотры:** 13,243 ## Описание The mark of true care from a leader is actually taking the time to get to know your employees as individuals. "What do they care about?" "What does good company culture mean to them?" "What do they have going on outside of the office that might be affecting how they show up in their job?" Problems aren't one-size-fits-all, and neither are the solutions. A good leader will do their best to find the answer that fits each of their people. You may not get it right every time, but it's the intent that counts. — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. ## Содержание ### [0:00](https://www.youtube.com/watch?v=se9YwsJwuuU) Intro if you think people work for you as the CEO or the founder of a company versus you working for them you will never ever ever ever zoom in ever ever ever ever ever build a good culture in a company what's your advice on uh building a great culture in your company ### [0:21](https://www.youtube.com/watch?v=se9YwsJwuuU&t=21s) Work for them I've got a lot on this and honestly this is probably the place where I can see myself going more and more because soon vayner's really really going to be big and it's going to be really because of this and then I'll feel confident that I'm allowed to talk about it I've started talking about a little bit because we're starting to get big are you the partner CEOs like is it your business yeah first and foremost you have to realize in a real way in a non-bullshit way that you work for them if you do not do that you've lost if you think people work for you as the CEO or the founder of a company versus you working for them you will never ever ever ever zoom in ever ever ever ever ever build a good culture in a company that is number one got it number two you have to realize that there is no blanket rules everybody in your company how many employees you have uh 330 330. great ### [1:17](https://www.youtube.com/watch?v=se9YwsJwuuU&t=77s) Micromanage nice number you have to micromanage 330 people's wants Ambitions and needs on an everyday basis predicate on what else is happening in their lives day after day month after month year after year what that means is he may be motivated by money I love when people like Millennials are so Zen and I'm Millennials who literally rather work an extra 20 hours for six more bucks and you know so like you have to figure out what drives them is it money is it work-life balance like are they a huge you know Chelsea fan and you buy them random tickets when they aren't looking and then they're like oh my God you actually know something about me you think I pay attention a lot to you guys I [ __ ] stalk the [ __ ] out of my 650 employees on social media I know who [ __ ] loves Tinder I know who loves bourbon I know it all and so it's very hard to scale ### [2:10](https://www.youtube.com/watch?v=se9YwsJwuuU&t=130s) Build Infrastructure one-on-one context with 330 employees the other thing is you have to build infrastructure last Friday I announced a new role that I announced was the most senior role in the company besides me more senior than AJ more senior than James Orsini my right hand guy more senior than my CFO who is Claude silver who is now my partner basically in the company and she's the chief heart officer um she will help me scale the mapping of one to one because you know Rick who wants money at 22 to 24 might want something else when he gets engaged because his partner wants him home on the weekends and he used to want to work and make money and so he would work on Saturday and now he doesn't want to or scaring your [ __ ] that I'm always mentally prepared for which is a tragedy may happen in your family and you have to leave for nine months and you come back shaken and so the only way to build great culture is not only through words that are written on the wall but in your actions you have to make every one of those people understand that you care more about them than you want them to care about you it is the only one and and I swear I'm trying to do it at a level that's never been done before but wherever I land is what I will have if I'm a 92 and the Market's a 67 that's incredible right you can't be crippled by the task what I just said some people get crippled when I tell them that advice on 13 employees you got 3 30 my man I got 650 like it's tough but if you do it you will build great culture and if you don't every step of the way that you do less of it you will have less of that culture thank you got it and it's about allocating the dollars to the right things one of the best things I do is the most talented people in my company if they are not bought into being the bigger woman and bigger man in every situation I don't care if they're the number one sales person the best creative director they're right and you have to be religious about that the second you let somebody get away with something you will lose and the meritocracy we started the company with eight of AJ's friends some of them are the number 10 most important and well-compensated employee and some of them are number 387 meritocracy if you take care of your nephew better than somebody's hustling you've died you're done your culture's broke you let something besides meritocracy rule --- *Источник: https://ekstraktznaniy.ru/video/17100*