# The Importance of TRUE Positive Affirmation for Kids l GaryVee Audio Experience with Karissa Bodnar ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=rXa2MHJWdjE - **Дата:** 05.05.2023 - **Длительность:** 32:01 - **Просмотры:** 8,816 ## Описание Today's episode of The GaryVee Audio Experience is an interview I did with Karissa Bodnar, the CEO of Thrive Causemetics. We talk about the power of following your passion and believing in yourself, complimenting kids for the right things, the role our upbringings played in shaping our entrepreneurial spirits and Karissa shares her story of how she entered the beauty industry and started her brand. Hope this episode brings you a ton of value! — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. ## Содержание ### [0:00](https://www.youtube.com/watch?v=rXa2MHJWdjE) Intro when you're reinforcing positivity to kids around grades their athleticism or how attractive they are it makes them vulnerable because their self-worth becomes in that and all of those three things kind of change over time most kids don't play professional sports totally most people realize somewhere around 23 that uh oh grades mean nothing in real life and if you're fighting for like looking beautiful it's a constant game of insecurity because all of us age so to your point if you're complimenting kids on their energy their Ambitions their kindness their grit and the words coming out of their mouth V audio experience ### [0:35](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=35s) GaryVee Intro vaynernation what is good really excited about today's podcast I think it's always fun to understand people's Journeys um use it as a reference point I know my journey resonates for some but some can't connect because variables are different sometimes you need to have the person look like you or come from the places that you came from and so on our forever journey of finding interesting people to have conversations with uh we have a really good one here today that I think is going to work for a lot of this audience I'm going to let her introduce herself and give you a little bit of her background and then I'm gonna fire away with some really fun questions and try to tap in a little bit into what and why and how and so Chris how are you so great to be here Gary thank you of course I'm Carissa [ __ ] Bodner and I am the CEO of thrivecon no I just had to bring it because I'm on the Gary [ __ ] V show today um no I uh my name is Carissa Bodner I am the CEO of Thrive cosmetics and by the time this drops it's going to be bigger than Beauty skincare it's amazing ### [1:41](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=101s) What is Thrive Cosmetics give it go deeper what is Thrive to just give everyone that context and we'll go back to how we got there I appreciate the prompt so very specifically Thrive Cosmetics is spelled c-a-u-s-e-m-e-t-i-c-s meaning that we are for cause since I founded Thrive Cosmetics we've donated over 125 million dollars in funds and products to over 500 Charities around the world wow so that's why we put the cause in cosmetics but honestly we are [ __ ] up the industry like we are the biggest direct-to-consumer Beauty brand in the US we are profitable since day one I started this out of a one bedroom apartment and I am only here because of the Thrive Cosmetics Community which includes our customers first and foremost I didn't have employees for the first three years then our Charities like our Charities the people who are supporting cancer survivors domestic abuse survivors veterans I just got off the phone with one of our partners Raquel who runs self-esteem Rising just down the road it's all about making young women and young men feel beautiful and confident and just love themselves and uh and I'm so blessed I'm only here because of those people I would have quit if I didn't have those giving Partners telling me that we needed to exist so that's Thrive Cosmetics we're vegan cruelty free we create all of our formulas from scratch I'm a cosmetic chemist I'm a bad [ __ ] on the bench that's chemistry talk for you but I'm a philanthropist and um and I'm so grateful for the opportunity to do what I do over the last nine years at Thrive Cosmetics we're launching our second brand bigger than Beauty skincare where we're going to be providing scholarships to women underrepresented communities to get dermatologist degrees and uh and also estheticians licenses so ### [3:22](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=202s) Ingredients that got you here take me back to the ingredients that got you here so when you hear all of that when you say it out loud and if I asked you when you hear all of that where you're at now at this scale what was happening in your childhood that got you here when I think about what you said like were you a science nerd when I think about what you were said like were you just hungry and ambitious when I hear what you said you know did something happen in your family life or did your family have a great cause infrastructure did something trigger that passion what who were you at five six seven twelve it's a great question Gary I happen to think that we may have been born with a little bit of this hustle were you born with your hustle yeah I think so I mean I think ### [4:08](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=248s) Growing up poor when I think back to what I know about my grandparents and my great-grandparents then I think my circumstance right you know I was born in the Soviet Union and I come to the U. S and we were so poor and it was so clear um that you know and my mom was we were immigrants cheap so you know very early on I'm like man if I want stuff you know right around 10 is when it was very clear to me that like we weren't going to Toys R Us when I was getting something so like I vividly remember Sega Genesis when that came out and I wanted it and I could tell in my mom's face that I was now a big boy and she wasn't gonna buy that for me yeah I think some of the hustle was instilled in parenting and others parts of it was based on my DNA and upbringing so let me ask you the most important question about what you just said were you listening to Biggie when you bought your Sega Genesis I wish I was if I because ### [5:01](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=301s) Listening to Biggie then I'd be younger but since I'm older um biggie wasn't on the scene just yet it was more KRS one and stuff like that okay Daddy Kane okay yeah but you know to your point things like sports Merit things like hip-hop coming up the game those things always resonated with me because they were so close to my you know realities but what about for you and you're gonna buy the Jets right that's right yeah I'm gonna buy Amazon is that your plan yeah you know Moon you can end up on the top of a mountain and I think people limit you know I think it's one thing like for ### [5:43](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=343s) People Limit me I've always actually believed that I have a lot of friends that I meet acquaintances business associates who are like Gary I'm gonna do this I'm gonna buy Tesla somebody said the other day and I just looked at him probably third time I've been around this person said do you I could just feel that it wasn't true it was like Hyperbole and I said hey do you really think that and it was like he took a b and he's like no and I'm like hey I've heard you say it three times now I've always felt that you didn't believe that to be true yeah I'm like you don't need to have a big goal just totally but try to create the biggest goal that you actually think is obtainable totally and like go forward and so like people could say they could buy Amazon and Facebook and Mattel and buy a country and if I can sense that they believe it I'm like that's huge because then they're gonna actually try to do it totally um I think about that a lot with Goal sending totally yeah I mean I had people that thought it was crazy that I was going to come on this podcast I'm like garyvee doesn't even know we're gonna be like I mean totally I mean we're already working together no I mean so yeah I mean it's like so if you don't believe then No One's Gonna believe like literally when I so it's crazy this building that we're filming in I actually used to work for the largest company here L'Oreal yeah they were the first tenants here yeah even before coach that owned the building yeah and I was at 575 when L'Oreal bought the company that I worked for Clarissa Sonic back so many years ago I didn't even know what L'Oreal was I didn't know to dream this big Gary I grew up on it a dirt road I also so um speaking of immigrants my grandmother immigrated just down the street through Ellis Island and um came over from Germany like I have bad [ __ ] energy in My DNA like I'm not gonna [ __ ] waste what grandma Ruth and Grandma Jackie did for me like my grandma Jackie was like she's an icon she was an alcoholic she was um she was a smoker and in her 50s quit drinking quit smoking completely cold turkey went back to school to become a drug and alcohol counselor like if you have that bad [ __ ] energy in your DNA how can you not honor them like my grandma did not struggle for me to not just shoot for the moon and buy Amazon you know what I mean like so that's so what's happening on the dirt road like really I want to get oh my gosh 789 yep school sports yep siblings give me pay me a picture so I was born different right like I had this incessant need to create I was I grew up on a dirt road was walking door to my neighbors because a lemonade stand spoiler alert when you grow up on a dirt road and everybody's on five or ten acres like you don't yield that much profit you have three potential customers totally yeah so the hustle was not happening there so what I wound up doing actually was creating in my parents kitchen so I was making lipsticks I was literally now the statute of limitations has passed since I since I was literally stealing from Port Susan Middle School the toilet seat covers garyvee so next time you're on the cover of a magazine I got you I will get you my toilet seat covers to absorb the oil so that you look bomb as [ __ ] on your cover so no I got some setting powder for you now but like literally like I was born with this in this deep passion for living and thriving I will say though I lost it I was super depressed when I was in uh late middle school high school um I was bullied a lot I mean trauma like trauma that I'm not necessarily ready to talk about yet but like I it what's so crazy is that with Thrive Cosmetics like I had no idea when I started Thrive Cosmetics I wanted to give back to women that were going through cancer and I wanted to make them feel beautiful because I as a makeup artist and I'll get to that in a second had been so [ __ ] blessed to see the transformation in a woman's self-esteem no matter what they were going through and Men I mean I've done ton of men's makeup so it's like what was so powerful was that I had this Vision to help people that were going through cancer because I had lost my friend cancer when I was just 23 years old she was 24. Christy um and it was I wanted to create something that was about more than just selling makeup and skincare I get it like I wanted to give back so from the very beginning how long ago was that nine years ago yeah I mean you ### [9:50](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=590s) You Can Grow Up were I think one of the great things that's going on in the world is the conversation is more complex today and youngsters like yourself are growing up I mean it wasn't even a thing when I was in high school or college where companies would talk about doing something with purpose attached to it yeah right it wasn't a norm it wasn't an expectation it wasn't an option yeah so the fact that you have this tragic event you have this crazy thirst of an entrepreneurial Spirit the fact that you could take those two passions together totally was like a supernova it I'm so grateful like that's the thing is like I'm not supposed to be here like my business the volume that we have done has a [ __ ] B next to it like that's what people need to know that you can grow up on a dirt road you can go to Community College and if you have a community and a passion and a vision like I was not people think I'm an influencer now my first Instagram was Thrive Cosmetics like we didn't even have a profile but my friend Kaiser had to tell me to put a [ __ ] profile photo in there like I didn't have a profile photo and it was this community the Thrive Cosmetics community that put me on and built this company from my one bedroom apartment and now giving over 125 million dollars like that's the Thrive Cosmetics Community take us back ### [11:03](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=663s) Get One Level Deeper because we've got the big headlines that I want to make sure what I'm basic just so you know where I'm going with this there's like three people a 50 inspired by your grandma B15 inspired by you listening right now and this is the singular podcast that changes the course of their life that's how I think about these things I know that to be true so one of the things I like to do is like get one level deeper in like little nuances that are harder sometimes fine so let me go there yep okay so you have this you know very creative kid fire in the belly early on have this period of time where you lost your way suicidal like I was a suicidal kid we can go there let's [ __ ] go listen you're in control yeah what you know when you know what's funny when I hear something that extreme yeah what is running through your mind like zero self-worth yeah that much pain in your stomach yes because of trauma again and so what was so crazy is to grow up with this bright light inside of you yes and also be misunderstood like I was like an alien in my family like my parents loved me but they also didn't know what to do with me like this kid that's got so much energy and just wants to create and is talking to everybody and I'm like hey like walking into garyvee's office just being like hey what's up man like let's talk and so you know I my parents put me in a lot of situations like I they made me work for everything I got huge um I nothing was given to me so that to me like that's why I'm here like being like if I would have had to or and I say had to like if I would have just had things given to me I wouldn't be here hard to be hungry if you're fat totally you have siblings yeah older sister what's your relationship with her she's awesome and you guys always were good or had ups and downs I mean we're very different we're here no I mean I love my sister I love my parents and you know everywhere I went I mean my grandma Ruth she would tell me how lucky I was to be alive how like how I needed to work for everything because she worked so hard to raise my dad I mean my dad was raised like total like food stamps poverty um my mom uh struggled a lot like but the Grandma's a big factor in your life yeah oh yeah that's what I say like I started with them so fast totally yeah and I lost my grandma that was part of that trauma it was a cluster [ __ ] of trauma if I'm being honest got it so there was a series of things yeah and when do you feel like you started to get your head up from it this is my favorite story to tell it was future Business Leaders of America and deca so I was a kid with no Direction so I was this kid that was like beautiful bright so vivacious and so passionate about life and then due to trauma was like suicidal depressed um and I never attempted anything but it was serious yeah he's not in a good place then somebody uh talked to me about future Business Leaders of America and I thought okay like I grew up in this small town that was super entrepreneurial Stanwood Washington town of five thousand grew up on a dirt road and those like I was surrounded by entrepreneurs my parents were not entrepreneurs my dad was a teacher principal administrator my mom had a bunch of different jobs so like but I was surrounded if you wanted money like you had to be an entrepreneur in this community of Stanwood and so I got involved in this uh this group called future business leader of America are you familiar oh we gotta go like it's epic it's epic so it literally transformed my life so it's a it's an extra curricular activity that is um throughout the US and you compete and so you're basically I mean this is like literally you said that I just wanted to beat up 14 year olds in high school exactly exactly no no seriously physically like just beat them and okay then you need to get involved in Deca because that's an international competition so I got them both titles so then let me tell you about my Monopoly board that I raised 25 000 when I was um 16 years old I was getting truancies like skipping school my parents were like what the hell is going on you're gonna get kicked out of school I was like just you wait and then I so I made this Monopoly board by literally going door to all of the local businesses saying I gotta I got a great marketing opportunity for you you're gonna pay me four hundred dollars and you'll get Park Place but we named it after them so I did that all throughout the town and it was like 40 50 people uh or companies that I got on there and um and that paid for my cost of goods that was the first product I made I was 16 years commercially it's a commercial product when you get 400 times 40 you know 40 when you get 16 like when you do that was that the first affirmation of that like that's high scale for a 16 year old when you're going through that were you getting such a high off of getting yeses from small businesses yeah was that like when you're going from getting shoved into lockers being told that you're a [ __ ] all these things to then being on the front page of the newspaper it doesn't matter I was in a small town like it's still yeah and what's so epic Gary is that 25 000 because that paid for the cost of goods like and I can walk you through the full p l of that first product that I made that Monopoly board was called twin cityopoly that funded so then the sales of that so everything was profit from there of course it was 20 to 25 depending on if it was wholesale or sold directly of course all those businesses bought some boards to sell in their own business totally yeah I had people autographing them they're asking me to autograph them back then so cool and it was like and but they believed in me when I didn't even believe in myself so that execution got you going totally it transformed my self-esteem and then that just propelled me I got an internship at Nordstrom and um and the person Matt deisher who was my mentor he was a really big shout out Maddie D Matt dysher woohoo uh he he's like you're gonna be the CEO of Nordstrom he told me that when I was 17 years old I was like okay yeah I'll be the CEO of Nordstrom I didn't know that I didn't know to dream that big for myself like Gary what's so crazy is that I lived in New York it's so crazy that I worked in New York to me because literally I turned down career opportunities in Seattle Washington because I was too scared to drive there like that that's like I am not I wasn't just I like I didn't like hashtag wake up like this but like now like literally this morning I woke up with let's go by Lil Jon in my head like that's like literally what's going through my head now but I didn't believe I didn't know to dream this big yeah I mean most people don't ### [17:08](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1028s) Gary Wants to Buy the Jets like you know like even like one thing that's weird about me is I've had some fourth fifth sixth grade classmates who I haven't talked to in years reach out in the last decade and they're like oh my God like you really did say you wanted to buy the Jets in fifth grade but at the time I probably thought that was like a million like I didn't even know what that meant yeah like you're young going through your stuff like there are things today that are clear to me that weren't clear seven years ago yeah ten years ago 15 years ago we're all still going You're So Young there's gonna be CL you know in Jesus age I get it it's my Jesus here no I just learned I know some of the stuff people don't like I'm so grateful though like and we're gonna be doing this till we're 120 Gary I believe it more than anything okay so how far off are we from the Jets you know mentally and emotionally not very far financially far am I invited to the party well it depends on what happens between now and then no sorry you were going to say something though go ahead no I'm having so much ### [18:01](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1081s) Building Blocks fun um would I really but I want to get to your point back on track on one thing I'm trying to think about the building blocks I love that story because again now that 15 year old is gonna think about organizations at school or at the YMCA or something they've heard of and like consider it now because wait I want to do it because I'm a better like I love that kind of [ __ ] so what happens next you're in Nordstroms you're learning you have a mentor that's [ __ ] sees that you're [ __ ] a liar kid when I went through that I was an on fire kid and a lot of people are like you're a spaz but then occasionally people are like uh oh you're gonna do it yeah and you latch on to those people that's why for everyone who's listening if you can compliment a kid totally especially one that you're not related to this yeah for just the answer no for this the mouth like you own who you are you know it's so ### [18:49](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1129s) Importance of Reinforcement own you own who you are you know it's so fun you just said that uh on the podcast she like showed her face it's funny I talk a lot about when you're reinforcing positivity to kids around grades their athleticism or how attractive they are it makes them vulnerable because their self-worth becomes in that and all of those three things kind of change over time like most kids don't play professional sports totally most people realize somewhere around 23 that uh oh grades mean nothing in real life and if you're fighting for like looking beautiful as a man or woman it's a constant game of insecurity because all of us age like you know it's just you know it's really hard so to your point if you're complimenting kids on their energy their Ambitions their kindness their grit and uh and the words coming out of their mouth so go ahead what happens your Nordstrom's you're feeling on fire What Happens Next almost quitting school almost quitting Community College every day like literally I graduated because Matt deisher was like you have to graduate from college you're just punching your ticket and he was trying to talk me into an MBA and I was like I literally can't like I was I literally I so I went to Bellevue Community College because I didn't get into any other colleges I barely applied and I mean I'm a daughter of an educator like this is kind of [ __ ] up that I didn't like but I just did not how'd your dad deal with you being a poor student not well yeah didn't like it I love my dad but yeah I guess that was his Pat I get it that was his point especially and imagine my dad growing up on food stamps on a dirt house I grew up on a dirt road that's a come up from a [ __ ] dirt house that he grew up that was his way out I get it totally and he's sitting here and you're he's like I had to pay my entire way through college I'm here to support you like all these things um but yeah when I was in uh I went to Bellevue Community College shout out to Bellevue Community College I think this is really important to underscore because especially in the Zeitgeist right now all these kids are so obsessed with what school they're getting into and I am here to tell you that you can go to Bellevue Community College and build one of the largest beauty companies to ever exist yeah I mean actually I would say as someone who's a little bit older it's way better than it used to be there are kids that actually believe you when you say that or believe me whereas when I was 18 or 22 it was unheard of yeah but there was Zero people yeah at 18 in America 30 years ago that thought things could be okay if you didn't go to college now you have a group of kids that are definitely in belief that there's entrepreneurship creativity creators there's many other options the problem is sometimes it skews the other way and they're like [ __ ] college but they don't realize that means you have to eat so much [ __ ] and work so [ __ ] you got a crawl before you ball and the dream is free and the hustle is sold separately and that is the thing like again I've been doing this for nine years and I love that for us like I love that I didn't sell the company I love that I'm here to just build build give because like quitting is actually harder for me than trying like I don't want like I literally can't quit these people like that we named like if you look at my eyeshadow right now I have Raquel on me I've got Betty on me like I've got we literally name our products after inspiring people and like I can't quit these people like because these are ### [21:49](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1309s) Crawl Before You Buy you also like it totally yeah no and I mean I love the chemistry when you said crawl before you bought I love that I haven't heard that my brain went to literally I didn't want to interrupt you but my brain went to crawl period Well I can't like I can't take credit because it's Kanye West got it yeah so crawl yeah like if you love it so much you'll just crawl yeah you'll just [ __ ] crawl totally like to me that is the vulnerability of so many entrepreneurs they're so focused on balling yep that they want to get out of crawling as fast as possible thus rendering them never to be bawling totally I mean and not like when you're like saying Betty somebody like but I'm also sitting here I'm like yeah but you love it too totally yeah it doesn't feel like work I literally tell my team I'm like let's go in the [ __ ] lab like it's not coveted anymore like I can go back on the bench and create formulas my team's all over me I don't want to run a time you're in Nordstroms when do you get into like yeah I'll give you the Twitter version I'll try Nordstrom Sephora at the same time worked as a makeup artist worked on the sales floor eleven dollars an hour Nordstrom I was just hustling I was working like 50 60 hours because if I wanted something that's like that's how I was able to pay cash work in retail totally which was incredible like literally if it all goes away I'll go back to Sephora tomorrow I love Sephora I don't want to sell our products at Sephora but I love Sephora it was a great experience for me so I worked at Sephora always wanted to be in product development thank God I didn't know that Clarisonic was right down the road from Bellevue Community College because I would have quit I literally would have quit Gary because I was like I'm gonna do product development instead of doing my homework at night time for college I was literally getting a D in the most basic rocks for jocks classes like environmental science and nutrition because I was studying formulations at nighttime reading the Cosmetic ingredient dictionary that's my life ### [23:34](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1414s) Ds yeah totally I literally like look raids in high school I literally got a D in food survey Serbia like we would just sit and put food in the microwave let me give you some other D driver's ed d how hard it is to get a D in driver's ed like this is insane [ __ ] like I got a D in health yeah like no same here's and all we had to do this say out loud what I got a D in sophomore year speech D good for you Beach good for you think about how insane that is I am literally might actually get paid to do that like genuinely actually one of the most successful public speakers in the world right now and I got a D in [ __ ] speech I get it you were doing your passion yeah and just trying to get by yeah to because Maddie D said you just need it as a backup totally like [ __ ] it I will do that yeah totally like I went to night school like I was with her with 50 years old and I'm all right so you're there because I wanted to get the whole thing yeah so then I so I worked formulas but I got whatever job I could get at Clarisonic my first title was marketing assistant and I was like okay I'll take this marketing assistant and tell everybody what Clarisonic is Clarisonic it was I mean it was iconic it was Sonicare for your face yeah L'Oreal bought it and then they shut it down which is why I won't sell my brand of course you love L'Oreal Hamilton I love you but like you know like I'm not doing that I literally cannot quit these people who have like our customers are our greatest investors ### [25:06](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1506s) Im not gonna quit our giving Partners let me completely switch the vibe from the youngsters on the come up to the people much further along right here in this spot when you so emphatically say I'm not gonna quit Betty I hear you no [ __ ] here this is actually a fun question because I deal with this are you scared to ever get an offer that is so insane that it's going to put your back against the like do you realize when you're so emphatic publicly that I'm never gonna sell that it eliminates options that may matter to you when you're 43 57 16 like how do you think about that I you know you understand what I'm saying oh of course yeah I mean how big of an offer you think I've turned down for this company a billion dollar value more commas that I can literally yeah [ __ ] up some commas yeah that was yeah but you're extremely in that Prime spot right now so like the first nine years of Thrive Cosmetics were not as good as they are right now no [ __ ] yeah you're ### [26:06](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1566s) Building up is the best in a great like you're in a fun spot right now like the building up is the best like when you're that person yeah the life cycles that you're still to go through May create scenarios where you may want the options and like I always think about like when I'm I basically tell my whole company if I ever sell Vayner you have to quit the next day because no matter what I say it won't be the same company totally when you dig yourself in that hole I always think about the mindset of that that's truly burning the boat yeah totally and I love it I didn't I didn't start this journey I mean I could I can walk you through every m a transaction that has happened since 2014. I know all the numbers in my head of course and yeah I'm the industry baby like Lil Nas X uh so I uh I am the industry baby I started when I was 25. like and now I'm the industry like that's and but that's it's we are the industry it's not me I get it and but what so first of all I reserve the right to change my mind at any time love but I am here to tell you that Carissa Bodner has turned down the offers that she would have thought when she was 10 years old 13 years old 15 years old 25 years old yeah yeah I didn't if I sell I'm quitting if I sell it's because I'm quitting because I don't think I can do it anymore that's the thing it's like and I can't quit Betty I can't quit Raquel I can't nollie like I mean some of the ### [27:29](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1649s) Why is Thrive Cosmetics so successful people what was because I'm gonna run out of time what was the if I asked you why were you able to get this big from a marketing product strategy standpoint what do you think of the one or two bullet points that you saw in the last nine years that the competitive set did it maniacal Focus on formulation and giving back like I I've never wavered in that it's not a trend right we are not a trend we're not trying to trender yeah like literally that's who we are the amount of people that have said that this is a marketing Trend or whatever like literally we develop our formulas from scratch you cannot the amount of time shout out to L'Oreal for buying Thrive Cosmetics products to try and reformulate them at the lab that I [ __ ] worked at we block those orders we're 100 D to C I got turned down and also so maniacal Focus you can drown an opportunity we know that and an excellence in product and customer service we're not perfect also just knowing that we're not perfect and being willing to evolve and like I mean bigger than Beauty skincare is a 40 reduction in the plastic that we have um from Thrive Cosmetics because we've heard loud and clear we need to be more sustainable like I am only here because of our ### [28:38](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1718s) Going retail is a monster win customers you let you learned that at retail I mean you listen and I learn every day of course I was but I want to jump in here I apologize because I want people to hear this going retail is a monster win because at Sephora and Nordstroms you learn very quickly that if you listen to them you will sell them [ __ ] but we don't sell at retail I know you don't yeah but you're listening to your customers yes no I know that you don't sell at retail but you sell product to Consumers but that's the thing with the beauty industry they listen to Sephora no disrespect to Sephora love them Nordstrom they should not be driving your product pipeline your customers should you should and that is that's the issue with all the other beauty brands of course because for L'Oreal and Procter for all the biggest brands in the world that's their distribution the retailer has the leverage when you're DTC nobody has leverage but you're a customer totally you're not unless you're listening to your customer because you have no [ __ ] Choice yeah and also because it's a privilege and it is a pleasure I get some of the best ideas from our community our giving Partners have like we literally developed a sunscreen with beauty to the streets uh surely uh rains she's a star you should have her on your show she has literally humanized the population of Skid Row like and we get to do that together with her we she said Chris I need a sunscreen I needed to be a bomb ass sunscreen too so that's what we developed like filtered effects SPF 37 like that's literally what is happening with our giving partners and it's so magical and it's such a privilege and for somebody who just wanted to work in the industry just wanted to develop products the fact that I get to develop products give back literally we started a scholarship with Brianna Taylor's family and University of Louisville like how can I quit that Gary like how could I ever do that ### [30:17](https://www.youtube.com/watch?v=rXa2MHJWdjE&t=1817s) You can be anything like you said you were tired and you decided to quit but until then you do it forever yeah talk to me take a beat here because we're wrapping up what didn't we touch on that you want to touch on for the audience that you can literally be anything you want to be at any age like I was 25 years old and so many people were like who's running your company like I'm the only c-level executive Thrive Cosmetics has ever had like you can be whoever you want to this day yeah I'm gonna hire you're scared to give somebody a c-suite item no not at all no because I couldn't afford employees so literally yeah but Gary like you can throw bodies at a problem but like I care about our company culture and it's been an ebb and flow and I I so I have a VP layer now and I'm working on building out the c-suite but like you can be whoever you want to be you're never too young or too old to be who you wanted to be like do you know training with drone on Instagram she's 77 didn't move her body until she was 70. she was overweight couldn't move her body she runs 10 miles per hour on the treadmill stories yeah unlimited so it's like to me that's so that's my inspiration as train would jump and I want to be trained with Joan okay so it's like for me I never want to stop grinding and I am so driven by this beautiful community of Charities that we get to support and our customers because again I am only here because of them I get it so thank you for being on thank you so much garyvee foreign --- *Источник: https://ekstraktznaniy.ru/video/17143*