# A Complete Marketing Strategy In 3 Minutes ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=3yiHZWr6Izc - **Дата:** 22.04.2023 - **Длительность:** 3:11 - **Просмотры:** 290,948 ## Описание P.A.C, understand it and watch what happens to the creative you produce in your marketing efforts … the faster people get this concept the faster they will start getting results - the creative is the variable of success but the strategy of the creative is the starting point! — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. ## Содержание ### [0:00](https://www.youtube.com/watch?v=3yiHZWr6Izc) Segment 1 (00:00 - 03:00) the framework for me doing social brand building and building businesses is what's the brand stand for what's the business objective the next thing we do is we create 40 to 50 consumer segmentations not three right 18 to 22 year old males limbing in Bangladesh that are into Esports 21 to 27 year old females in Tokyo making 200 000 a year 40 to 45 year old moms in Malaysia who have an affinity towards High fashion real specific consumer cohorts with real teeth okay next on that is called pack platforms and culture like do you actually understand what the platforms are doing next which platforms are you creating for you've now gone the whole way down now it's we're going to pick Instagram and Facebook and Twitter and for me every brand that's in this room should be on all of them but this is back to allocation more to their dollars go so they can't but they should but they'd rather spend eight million dollars on a TV spot so you lay out the platforms then you go to work so now you create a framework now your creative and strategy team are ready to work now you start posting against framework right you know what consumer you're going after you know what you're trying to achieve in business you know how the platforms work so you know Facebook reels is underpriced right now you know that green screen headline creative is over indexing on Tick Tock you know so you start making now the work really begins after you make you have a person your strategy team called the PCS a post creative strategist her and his job is to look at all the qualitative feedback you have your analytics and media team look at the Quant feedback and you start making your machine smart like a half pregnant AI the team gets smart through the work you start looking at the proxies when you've got a retail brand that sells in retail stores you're running the media against hold out clusters to prove that you're actually driving incremental growth if you have a DTC brand or an app it's a piece of cake you're just looking at the black and white data when the creative goes viral or over indexes its Norm it becomes the brief for more efficient and effective work so now the virality based on the consumer sentiment and intent and truth becomes a proxy to your brief not a strategist sitting in an office going on Reddit for four hours writing a brief then you do that forever and ever ever your cohorts are an accordion as you start getting affirmation that something's not working you actually eliminate Malaysian moms 40 45 because you aren't finding Affinity your creative team hasn't hit the mark on the flip side while marketing to Indonesia Gamers 13 to 15 you realize it's actually the female Gamers 13 to 15 that are even more interested in the intent and you create a new cohort to go there to double down on the truth of the consumer not the audacity of the board group thank you --- *Источник: https://ekstraktznaniy.ru/video/17151*