# Is marketing going through its biggest shift? | Sonic Automotive Houston Keynote in 5 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=mWzMwu1wr2k - **Дата:** 14.03.2023 - **Длительность:** 5:44 - **Просмотры:** 14,752 ## Описание Marketing is the engine for business, yet, many people continue to overestimate current marketing by overvaluing yesterday...what I want for all of you is to be obsessed with today, so many opportunities out there for your business. Please watch this and write in the comments your thoughts on this shift marketing is having!  — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. ## Содержание ### [0:00](https://www.youtube.com/watch?v=mWzMwu1wr2k) Intro to me it's just a price the problem with a lot of traditional stuff right now is they're dying so they're charging you more do you know that newspaper ads cost more now than they did 10 years ago it's a joke and do you know many people keep paying it because that's how we built this darn place the only thing I care about with ### [0:16](https://www.youtube.com/watch?v=mWzMwu1wr2k&t=16s) The biggest shift in marketing marketing is selling stuff marketing is an engine for business the problem and the opportunity is marketing is going through the biggest shift it's gone through since we transitioned from a predominant radio consuming Society to a predominant television Society the internet is now 30 years old you know it's really starting to hit maturity where they are now and what's happening on the modern day internet is remarkable what's even more remarkable is how many people in this room in this beautiful city and in this country continue to underestimate the power of the modern marketing and how much they continue to overestimate yesterday the concept of ### [1:00](https://www.youtube.com/watch?v=mWzMwu1wr2k&t=60s) Overestimating yesterday humanity is very simple I'm going to overvalue yesterday because it's not scary I know it for a small group of people that I roll with in Silicon Valley and others they overestimate tomorrow they're like if you're not on VR selling cars you're an idiot there's like nine people using VR I'm watching everybody way over value yesterday I promise this room has a lot of heart for yesterday what I want for all of you is I want you to be obsessed with today for ### [1:30](https://www.youtube.com/watch?v=mWzMwu1wr2k&t=90s) Reels example today if you know what Tick Tock is and Instagram reels are Facebook has a version called reels all the cool kids are doing everything on Tick Tock and Instagram because that's the new wave meanwhile because so few people are making content for Facebook reels yet there are tens and hundreds of millions of people consuming those reels the supply and demand of attention and output is off kilter and one of the biggest opportunities in marketing this second is doing videos and pictures on Facebook reels to sell stuff it is the framework of our society the biggest reason the world's confused right now is they don't understand that the attention of our society is Shifting so fast to new platforms think about commercials Super Bowl's the best I'm on CNBC saying these are a steal at seven million dollars a spot why because a hundred plus Americans will actually watch it meanwhile so streaming is eating up all television except Sports ### [2:30](https://www.youtube.com/watch?v=mWzMwu1wr2k&t=150s) Streaming how many people here now have Netflix or Hulu or Amazon Prime and are consuming shows on that raise your hand I don't know if you know this these are not 20 year olds you're watching Hulu and Netflix which means every minute you're doing that is the minute you're not watching cable it's a local television and oh by the way the random times you find yourself on cable and regular television predominantly watching sports when the commercial comes on I promise you're not consuming it even this crowd is grabbing their phone and doing something or going to the bathroom or whatever you're doing but I promise you you're not excited for a Jeep going up a mountain telling you it's 3. 99. consumer Behavior has shifted and the amount of money that is being wasted is staggering meanwhile digital's no dream either the amount of money being wasted in digital in modern marketing is profound the amount of brands that are overspending on programmatic banner ads on the bottom of espn. com that nobody here sees is staggering influencer marketing one of the greatest ways to do business in marketing today one of the worst you could pay somebody five thousand dollars to do a campaign and you can get nothing you can get somebody for 800 bucks and you get a ton this is like the ROI of a basketball for LeBron James is a billion dollars the ROI for me is negative four thousand dollars I've torn both of my meniscus the ROI for a piano for me zero Billy Joel a billion a lot of people come up to me and say Gary social media doesn't work I've been doing it for a year it doesn't work I go the data is very clear it works it doesn't work for you because you suck at it when I talk to CMOS the most interesting thing of my day we will play a video and they will look at it or we'll show them a picture and they will look at it and they believe that their subjective opinion of the video is the right answer the audacity of humans deciding I don't like that picture we didn't like that post The Audacity Of not understanding it is not about your subjective opinion it is about the Quant and qual data after the post is made to get the Insight or the sale the lack of humility in marketing today is staggering they are completely confused about what's happening because that was what was required in the Mad Men era it was your subjective opinion and you ran it we do not have to do that in modern marketing the math and the Quantum qual of social gives us the insights to then allow us to scale the marketing campaigns my biggest problem is when people make decisions for their ego people would rather see a commercial during their baseball game for their company and waste money than not see the tick tocks in Instagram and make more money I will never to the day I die understand that ego and yesterday is hurting a lot of people from growing --- *Источник: https://ekstraktznaniy.ru/video/17208*