# Maximizing Your Business Potential: The Role of EQ in Leadership | Keynote in 5 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=JxUIE9hOtsE - **Дата:** 06.03.2023 - **Длительность:** 5:08 - **Просмотры:** 18,348 ## Описание On today's Keynote in 5, I talked about something that I'm extremely passionate about - leadership. I believe the growth potential of most businesses is limited by the emotional intelligence of their leaders. Please, watch and re watch this video as this is the unlock for so many of you! Let me know in the comments, what makes a great leader to you! — Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. ## Содержание ### [0:00](https://www.youtube.com/watch?v=JxUIE9hOtsE) Intro fear is a motivator in the micro short term it is the most disgusting weapon that a human can use if you don't know how to solve this figure it out I think about leadership from this ### [0:13](https://www.youtube.com/watch?v=JxUIE9hOtsE&t=13s) The Honey Empire concept of gray not black or white most leaders are going to be either black or white it's not Empire of honey it's honey Empire nothing works unless there's Humanity the number one job of a leader is to eliminate fear the reason we call it the Honey Empire when we talk about leadership is you get more out of honey than vinegar you may get short-term wins in vinegar but you will not get sustained winds with vinegar then there's the opposite side the me that everything's bubble gum and rainbows and you're putting it all on you but you're quietly building resentment you have to work on what I've worked on for the last five years which is the ability to deliver what we call kind Candor but I realize that Candor that corporations love to stand up was really for a lot of people an excuse to be mean an excuse to control someone that they're managing so that they don't Propel you know how much human psychology goes into a manager that consciously knows the person they're managing is more talented than them there's a subconscious repression going on there because they don't want it to happen so Candor all of a sudden became manipulation Candor I always really struggled with somehow some way because I was working on myself I sold myself on the concept of this term called kind Candor and has transformed our company because what was happening for us was you know I'm the CEO of the company I'm the founder of the company so you're listening to me for 10 minutes here I think you're getting a sense of how we roll the problem is we were on the opposite side we created unlimited entitlement if nobody's getting any critical feedback and nobody's allowed to say anything to anybody it went the other way we were two over here I genuinely ### [1:54](https://www.youtube.com/watch?v=JxUIE9hOtsE&t=114s) Leadership believe that every single thing at vaynerx all 1900 people that isn't working is 100 my fault I really believe that's leadership here's why I could be mad at project management my hired the head of production management the CEO did I hired the clo like there you have to fall in love with accountability if you have any interest in leadership you have to fall in love with it and most people don't want it especially now pop culture right now is in love with pointing fingers everything's about pointing fingers most of us here looking around we've all now are deep in our understanding of all the things our parents up on it's like say right like we are in deep knowledge of every thought we have about Mom and Dad right now my question is like when does that stop great agreed inconceivable that someone is sitting here that doesn't have thoughts about that my question is at what age do you take control and fix it for you and that's how I think about leadership I think there's such an opportunity if we just get real about it and find that middle there is incredible happiness that comes along with 100 accountability because you feel like you're in control all of it is stemming on the same thing if you don't feel like you're in control as a human being you were unhappy the leadership of your own self starts to become the practice that you can deploy for others every single thing I'm disappointed with my default in my brain goes into how did I not put this person in a position to succeed so that is now leading to the thing I'm frustrated about what didn't I do your own pain and frustration you're deploying on others right so that's what you're bringing to the meetings and the energy we just have to find a way to get all that poison out you've got to get it out that's all it ever is it's just beer and fear has been weaponized at scale in society and so it's become normalized subconsciously life is about interpretation tactics will not work for leadership intent will do you actually give a about people do you or is everything that you're doing completely predicated on the short-term monetary needs you have for the expenses you've created for yourself that's the question about leadership and I think leadership has to really have a serious conversation of human truths not that the slang words that are starting to emerge the actual truth of what we're actually talking out here thank you foreign --- *Источник: https://ekstraktznaniy.ru/video/17226*