# How Businesses Should Build Their Brands On Social Media

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=Y1VyNRy0ERo
- **Дата:** 02.11.2022
- **Длительность:** 34:30
- **Просмотры:** 116,096

## Описание

Today's video is an interview I had for Advertising Week 2022! We discuss my winelibrary.com journey, why I don't allow what makes me money to dictate what's going to happen tomorrow, and why my Wine Library TV strategy shocked my dad. What Vayner does differently than most of the industry, what I'm most excited about with NFTs, and much more!

#garyvee #garyvaynerchuk #advertising 

Timestamps:
0:00 Intro
0:48 Life Lessons
5:32 Wine Library Crazy Story
9:35 Producing Content On Different Platforms
13:16 The First Questions I Ask Potential Clients
16:11 Believe What You Are Selling
19:52 NFTs
23:40 My Biggest Mistake
28:20 Positivity And Impostor Syndrome
—
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
— 
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX,  the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture,  relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. 

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.  VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. 
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms.  His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally.  He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

## Содержание

### [0:00](https://www.youtube.com/watch?v=Y1VyNRy0ERo) Intro

and what's way cooler Michael than 2009 or 2011 is the world is ready to understand the biggest truth which is the elephant in the room in Madison Avenue which is brand is built in Social through scaled relevance to many more consumer segmentations than television and programmatic digital has been able to afford us and that the creative variable to put into those pipes and a modern comms plan not based on Impressions and grps is required and that is an atomic bomb to what we've been taught for the last 40 years and I believe that I am stunned by how many CMOS and more importantly CEOs of these companies are starting to get to that realization and that is going to be the great reset of this industry I think of the next decade

### [0:48](https://www.youtube.com/watch?v=Y1VyNRy0ERo&t=48s) Life Lessons

hello and welcome my name is Michael wertzman I'm the global vice president of programming here at advertising week and I'd like to thank our virtual audience for joining us today I'm really excited about this session it's something we do every year it's a conversation that we call ahead of the curve and it's exactly that we identify someone who throughout the course of their career has been consistently ahead of the curve I really can't think of anyone better to have this conversation with than garyvee so Gary vaynerchuk thank you so much for joining us today really appreciate it I'm humbled and honored thanks for having me of course so let's go all the way back you got your start actually stocking shelves at your parents liquor store and in 96 you rebranded renamed it and you launched one of the first and certainly one of the most successful e-commerce liquor stores in the country at the time this is really early in the. com kind of bubble and boom but it worked out for you so back then when everyone was doing it and you stood out what what's the biggest takeaway you had from then and what's the lesson that really sticks out even today from back then that became the first grown-up uh example of my intuition of what people were gonna do even though smarter older wealthier more accomplished people told me that they weren't that was the first example if I'm recapping it that I could point to that said in a big boy version I was right the incumbents were not and the reason I say big boy prior to that I had been doing you know a lot of things from age 11 to 21 in sports cards comic books collectible toys and I made a lot of decisions during that 10-year window that were counter-cultural to what people thought I sold my entire baseball card collection six months before the market crashed and put it into comics and collectible toys and those markets exploded that was the first young boy version of me being wildly right when people were like why are you selling cards it's the hottest and all of that on both scenarios my friend came down to me watching real people at scale instead of trying to look at reports or and here's a big one for a lot of people on this stream we're watching this video um I didn't allow where I was making money to dictate what I thought was going to happen tomorrow that's a big one I even though I was making a lot of money a couple thousand bucks a weekend in sports cards which by the way still feels like a trillion I still don't make that kind of money um uh I was like these people are not as interested the fever's gone people are talking more about Star Wars and Spider-Man than Frank Thomas and Ken Griffey I'm feeling something half my class that was into cards isn't anymore and it's not just because they're into girls now like because they're still into video games like I just and I do that all the time it's how I do everything to this day so in 96 that was really betting the farm I asked my dad for fifteen thousand dollars to build winelibrary. com that felt like a trillion just to give everyone context on a small business for something that seemed that'd be like asking a company today a small business for like 15. 200 000 to build a metaverse right it just seemed crazy the reason the. com thing felt right whereas I wouldn't ask a small business to build a better verse for 200k today was I felt we were close enough to people actually buying wine on the internet and um and that's how I saw it and I thought the internet thing was going to be the biggest thing and uh and that was because I was watching people not just my friends but I noticed my friends mom created email to email her son at college and then I would listen and I would hear that his mom said now she's emailing with her sister and they're 47 and this is 1996. I'm like huh like there's things I hear that people do that very quickly my chemicals tell me everyone's gonna do that not just them and that was that example and that has become the formula of my career um listen to real people every day don't let the way I'm making my money or how I hope to make my money uh or my success or my joy right some people don't do things because they don't like it doesn't matter if I don't like posting pictures on Instagram people want to consume pictures on Instagram my family took 25 photos in our lifetime like we were a non-photo family so Instagram was hard for me I mean it the thought of taking a picture is just to this day is foreign so um that's how I think about it

### [5:32](https://www.youtube.com/watch?v=Y1VyNRy0ERo&t=332s) Wine Library Crazy Story

almost a decade in around February 2006 give or take you start my library TV you're on YouTube pretty much daily for around five years doing these long-form episodics you on camera something that people really weren't doing back I mean this is months to maybe a year after YouTube launches right so you're really early in that game um and you're doing it by yourself you're consistently telling people especially people who are posting videos don't worry about your audience likes don't worry about your subscribers but what was this experience like for you early on just one guy talking to a camera back then that was the biggest Mo that February 20th 2006 or 21st I always get confused I think it's 21st that was um that's probably the most significant business days of my life right um I say business because I think so much of what makes me work is realizing family in real life is real life and business even though I'm passionate about it and people know I'm passionate about is a very different is a game in a lot of ways but that was one most it may be top three most significant business days in my life because I'm 30 years old at this point and there's not a thought in my mind that ever is thinking that anybody on Earth is going to know who I am outside of the wine and spirits or I did have bigger aspirations but business people right like business stuff not like normal people knowing who I am and that started the Journey of it started the Journey of me enjoying communicating around complicated subjects wine is very complex it's extremely intimidating most of the people watching right now don't drink as much wine as they could be because it is a little too intimidating they actually think they have to know something to even drink it which is something we don't do in many other categories of consumption so demystifying wine was a huge thing for me because remember I'm 30 now I've been building this big business for my dad for the last eight years I want all my 20 year old friends to care about it and none of them brother could care about it there wasn't 20 year olds in the late 90s early 2000s that could give a crap about wine it's much cooler now the NBA I think has made it cooler sideways the movie came along a lot of things Two Buck Chuck a million things happened that made wine more interesting for 20 year olds but outside of Highly wealth healthy generational wealthy kids in their 20s almost no other 20 year old paid attention to Wine like real wine not like fronzy in a box or something like that right so I wanted to demystify it and I learned so much the comments uh long-form video creative I learned a lot about myself which was I was a captivative communicator and I later built on that to create opportunities um that was one of the great learning and I'll tell you what I really learned from episode one on and I we actually just did this as a team we cut a clip where I kind of I made the first episode thinking I was going to do QVC a couple minutes into the episode I realized I was doing 1970s 1950s news when news used to be a public service product not an entertainment product and so I thought I was going in with the most selfish intent episode one of Wine Library TV was built to sell wine on the internet I was going to do QVC I'm gonna take wines I'm gonna tell you what to buy immediately within the first episode within the first 10 minutes within the first five minutes even I think you just did the work right within the first five minutes you could see me kind of look to the side and I could and I didn't recall when I did it but then the team just showed me the video I was like uh oh I need to review wine and bring them value not me value and I got to tell them the truth because I don't love every wine we sell and by the way that doesn't mean that I'm right because everyone has a different palette and it took the show to the Stratos where people were like people were flabbergasted that I was the owner of this store selling these wines and telling people not to buy the wine my dad is still flabbergasted I did that

### [9:35](https://www.youtube.com/watch?v=Y1VyNRy0ERo&t=575s) Producing Content On Different Platforms

you uh you were talking about Instagram before and kind of the difficulties you were having you're all over every social media platform always and you you're really good at differentiating the content per platform so how do you go about differentiating her audience and I hope there's an actress is there a specific platform that's delivered the strongest return on your investment and time and resources for you the reason that the last I'll go to the latter one here's why it's so hard for my career and this is why I'm so humbled to be here this is what's good about having receipts I was early and fast and hard on all of them I was a big YouTuber in oh six seven I was one of the first people to have a million followers on Twitter in 2007 eight right Instagram Tick Tock like when Tick Tock was musically I was making content for Madison Avenue let alone my fan base of like get on this so they've all been massive for me because I land grabbed the attention early by not only being there early but being good at the creative contextual for it to your point my garage sale videos on Tick Tock are doing much better than they're doing on Facebook because there's a lot of 15 16 year olds that do want to make an extra 50 bucks and learn the game and so they love that they think it's silly they think it's crazy that somebody who you seemingly has some wealth on paper still wants the garage sale so they find that funny and that's interesting there whereas on LinkedIn I'm making content for this audience right I want to talk I I'm a very weird agency owner I kind of root I wouldn't say root that's um I definitely don't feel like I'm competing with akqa or widening Kennedy or Crispin or Bill from Horizon I hope he builds a TR like I kind of think everyone who's good is going to get theirs I don't think like yeah sure I may lose a pitch to droga but droga's not stopping Vayner from being successful and Boehner's not stopping droga so I have a very interesting relationship with my content on LinkedIn of my teammates actually struggle sometimes when they think I'm giving away too much too soon and I just don't see it that way a I think all of our companies have different cultures so it's hard to you know as hard as it is for me to buy outdoor media because it's not in my DNA it's not so easy to be prolific and contextual social creative for a shop that was built on making television so a I think it's hard for all of us to incorporate things but B even if they could I think Karma goes a long way so when I'm making LinkedIn I'm thinking about Madison Avenue CEOs and trying to leave some Legacy on maybe helping them and like over a drink a can in five years them saying thank you which would make me feel good on Tick Tock I'm thinking about 15 year old entrepreneurs on Instagram I'm thinking about 25 to 40 year old you know like kind of like I call it like in Pocket like just kind of like the masses right now so like they all work so differently and I think about it this way you right you consuming my content you yourself you're the same person you consuming my content on LinkedIn you are in a different psychological place when you decide to consume content on LinkedIn then when you're on tick tock you are in the mindset of passive entertainment you're channel surfing on LinkedIn you're probably in a place of business oriented objectives either learning or networking I've got to show up differently just like I have for my kids then I have to do for my buddies on Sunday at the Jets game I got to be parking lot

### [13:16](https://www.youtube.com/watch?v=Y1VyNRy0ERo&t=796s) The First Questions I Ask Potential Clients

tailgate jet band Gary there and I gotta be father Gary you know hours earlier the day before and then I got to be this carry here and for my mom I'm son Gary and so I don't understand how this industry continues to underestimate the power of context and overvalue subjective content let's talk executive Gary then right so you mentioned all the creatives in the agencies vaynermedia has had tons of brands that you've worked with and a lot of really memorable campaigns when a brand exec comes into your offices for the very first time for one of those creative meetings what's the first thing you say to them or the first question that you ask right out the gate um that's a fun question the first thing I'll say the first the thing I always ask them is what are we trying to accomplish and are you scoring that in a common sense real life way or are you doing that in a corporate way so that's the big elephant in the room with us which is like your brand lift study can't be the kpi because those are flawed like what are we doing here um Impressions on social media is not a good proxy the cost of your you know of The Impressions on digital is not the kpi but we continue to make these mistakes in the industry the thing I say to them is Vayner is the biggest Enigma in this industry because we sell a process to get to the best ideas not we sell the best ideas that is Michael that is very different my friend this is not we have great casting and you know and Cat and Jackie one of my favorite creative teams Nadia a new unbelievable creative Aaron Howe who's crushing in uh or in LA or Vijay who's doing who just moved from our APAC office to the UK emea these are incredibly talented people and this industry all these incredible shops that I admire widen and droga and 72 and sunny loaded with Incredible talent to come up with ideas but I think the industry has not been fair in realizing that the process to get to these ideas and how they're distributed have not been effective now for a decade against the cost that was Associated to make that happen and so we sell a process the thing I say to them my friend is if you come to work with Vayner it's not about the it's about the work it's about the ideas but we don't do that subjectively up front in boardrooms we have a process to do that with consumers in Social that extract them from that process that is the upside down part of this industry that we do very differently and as you can imagine that means people either really like it or really struggle with it and we're very empathetic and we've been very patient with the industry the last 13 years I do think that we're starting to build some momentum because the truth is undefeated

### [16:11](https://www.youtube.com/watch?v=Y1VyNRy0ERo&t=971s) Believe What You Are Selling

you go into kind of the personal brand space a bit also there's products kind of associated with your name so whether it's empathy wines or the K-Swiss you know sneaker line what's most important to you when you're taking a product and you're putting your name on it that I believe in what I'm selling yeah you know I think I've been a great salesman my whole life because I don't sell things that I don't believe in you know I believe that empathy wines is a dramatically better 20 wine than most 20 Wines in the market I know that because I know the sources of the grapes and things that nature but I also think that Maggie who I do is sitting here she may like a seven dollar wine better than empathy that's okay you know but I think and this is actually like I'll be honest with you this is actually where I've had a little bit of I don't have a whole lot of problems with the people in the industry right even though we were like Renegades and people would Razz me I always understood but the one thing that did always bother me is you know after four glasses of wine mainly Rose at can a lot of these people who would publicly post nasty things about me or Razz me in meetings would kind of get just Tipsy enough to say you're on to something or you're right and I would ask them it was always that's always so nice so I'm incredibly I try to be remarkably gracious in those moments because I think all the things that have worked for me is the byproduct of my parents and the luck of my DNA draw so I don't get too high on my garyvee Supply I say to them I'm like why are you selling something you don't believe in and I know the answer people have lives and they have this is what where they find themselves and they have mortgages and kids like you know I get it but there's so many people that could be doing other things outside of Madison Avenue now with us I think there'll be a lot of copycatting of us in the next decade so there'll be Alternatives but like you know what's most important to me that I believe in it like I believe that I am going to build one of the most significant intellectual properties of all time I really believe that practical peacock can be like Lisa Simpson one day I really believe that and so as you can imagine that gives me the energy to go so hard to believe like I'm really into it and so you've got to believe in what you know I believe the case with sneaker at that 40 price ran is as good of an alternative as another sneaker and if you choose to like believe in the mission statement of the sneakers which is be kind be practical you know if you see something in front of you that you want it's going to take work ethic not burning out but work ethic you know and things like that so I always believe in this stuff I sell the garyvee stuff I believe that my mom is the greatest Mom of all time I believe that I believe other moms have come along that tie my mom because they also are 100 about their children but also not delusional and keep it in this great mix of like self-esteem building but not entitlement building which is impossible trust me I don't think I'm good at it with my kids I get it it's hard um so I believe in the things that I talk about patience and kindness but I do believe in tenacity and competition so I live in this world and I'll use America that is desperately trying to make the world about red or blue and every day pushes more I know the answer is purple right look at me I as a marketing proxy I think the Super Bowl is the number one ad in marketing the best ad you can buy right even though I'm very anti-other television right I'm gonna get destroyed if I don't ask

### [19:52](https://www.youtube.com/watch?v=Y1VyNRy0ERo&t=1192s) NFTs

you about nfts people are just gonna they're gonna rip them people are waiting for you to talk about it right crypto nfts they were on the edge of their seats waiting for you and you kind of you took your time a little bit right kind of pause and said just hold on like give me a little time and feel it out but all roads led to the friends right yeah so what I really like about it and what I think people like about it is that it's not just a collectible photo right there's application there's access to it because how it kind of came to be and also what are you most excited about with nfts beyond their current implementation right now pets. com was worth 85 billion dollars in 1999 or eight or seven or two thousand or some staggering number I might be slightly off in 85 but like the number was just incomprehendable and because of that and all the other companies they all went to zero except for Amazon PayPal right couple that were there eBay that excites me about nfts right now one of the reasons I haven't been completely torched in society is because I made ungodly amounts of content last year around this time saying 99 of nfts were going to go to zero even though I was the macro Advocate and I'll get to that in a minute in the micro I saw the behavior was Deja Vu of Internet stocks what am I most excited about is that chewy. com is one of the biggest companies Brewing right huge business why because it's pets. com 20 years later the internet was the biggest thing the companies that were built on 96 789 got over valued the nfts are going to be one of the biggest consumer technology shifts ever a decentralized server that can fully and 100 guarantee transactional Authority in a decentralized way is going to do the transactions what the internet did for communication it just needs a few minutes to get there it's a you know and so uh what am I most excited about I'm most excited about Madison Square Garden over there that my tickets are not QR codes or a piece of paper like I had for kygo last night the paper it's going to be a nft kygo limited edition thing and I'll get in and then in 20 years um I can sell it for 19 bucks and that's cool and MSG and kygo will get a piece of the royalty or kygo and MSG will say it's a 25th Anniversary Concert and everybody who still has the original nft from 25 years ago gets to come in three hours early and do a special like people don't understand that once the infrastructure exists the best companies and the best actors can do the best things we just lived through the first year where the worst actors did things everybody tried to sell a quick scam and like everybody was so much money gets you confused real fast and so people are coming in quick but what I'm most excited about is actually the blockchain will allow for incredible behavior from the issuers if they have good intent one of the reasons I did vcon for three years in a row to launch befriends was I knew that if there was a lot of volatility in the value of the V friend that the original issuing price was worth going to Beacon for three years and that's why my project is doing well because people actually have other utilitarian value in the smart contract it's not just a collectible now my work for the next 50 years is to make these characters so famous that people do want to buy that original nfts no different

### [23:40](https://www.youtube.com/watch?v=Y1VyNRy0ERo&t=1420s) My Biggest Mistake

than buying the first edition of Batman comic book or the first Charizard Pokemon or you know and so I come from a collector background I'm going to work very hard in making toys comic books movies TV shows pillowcases candy cereal vitamins you know like I'm showing my cards and what's most exciting for me Michael is through my work with me friends I'm going to be able to show our industry like contemporary marketing works and so it's fun for me the reason I always have businesses like empathy like my dad's wine store like be friends is I want to stay sharp as an operator so that I can give the best advice to our clients I take a lot of Pride that unlike my contemporaries who are CEOs of agencies I'm actually making content every day I actually do have a personal brand I do run businesses that run the marketing that I sell you've always been one to embrace mistakes yes um you talk about this what would you say is the biggest mistake that you've made that's led to the most positive lesson learned the way I ran vaynermedia from 2000 what are we on 22 19. from 2015 to 19. I sensed that we were gonna get big and I just started hiring unlimited people from the outside and did a terrible job putting those players in a position to succeed because of my lack of Candor I actually hate negativity which confuses some people because they find me aggressive I get excited because I turn a little bit into like a wrestling Promoter on video but like I think a Macho Man Randy Savage but I actually am incredibly non-confrontational which is actually a strong weakness of leaders um in public Persona again you know against what I don't think the industry is doing I'm quite confrontational but like to my to Maggie or Andrew or Dustin no way and that was a weakness so I hired a ton of people from the outside I didn't create training for them to teach the Vayner way and I was incapable of giving them feedback as they were taking us further and further away in the name of let's see what the outside world does so I can test it and then adjust for vaynermedia 3. 0 so what so why is that the answer in 2019 I'm like uh oh this is getting away from me I feel like we're just like a bad version of all these people I admire we're not ourselves and social is getting more important not less damn it I need to like go all the way back to 2009 Gary and I started doing that and then covered hit which gave me a ton of time to lean into all my leaders and it is now profound I mean I am downright scared how well positioned we are for the next wave of how big brands are going to Market both and how they spend their media and do their creative and it all happened because of the mistake of 15 to 19 and it was a catastrophic mistake we grew every year from 15 to 19. we just weren't us or me we weren't me yeah and so we're the most me right now that we've been through since 2011. that's the truth Vayner today and we're at scale is the most me since 2011 and boy oh boy do I see it showing up in people's happiness uh in Our Winning a business in our retention of business and I'm really excited and what's way cooler Michael than 2009 or 2011 is the world is ready to understand the biggest truth which is the elephant in the room in Madison Avenue which is brand is built in Social through scaled relevance to many more consumer segmentations than television and programmatic digital has been able to afford us and that the creative variable to put into those pipes and a modern comms plan not based on Impressions and grps is required and that is an atomic bomb to what we've been taught for the last 40 years and I believe that I am stunned by how many CMOS and more importantly CEOs of these companies are starting to get to that realization and that is going to be the great reset of this industry I think of the next decade take notes everyone um you mentioned negativity before and I kind of want to go back to we have like

### [28:20](https://www.youtube.com/watch?v=Y1VyNRy0ERo&t=1700s) Positivity And Impostor Syndrome

one or two more questions and I really wanted to ask you this one because you're a really polarizing figure and you've also said people will have very strong opinions about you either way and you're really good with the negative right there's the positive I love you there's the negative you're very empathetic with people you always talk about that have you always been that way and if not how did you get to that point and then most importantly for me isn't even and I do want to focus on you know the people who are saying these but I also want to talk about imposter syndrome because I think even worse than that is kind of that self-negativity also how do you get through that too I've this is all you know I'm glad I brought her up earlier because it's the answer like I don't know what else to say like everything that I've done wrong I take full blame for and everything I've done right I give full credit to my parents and my circumstance and America at the right time for a Russian boy like it just all like and what does that all lead to deep gratitude look at all these things that I had nothing to do with that I believe are the pillars of my happiness and joy how do you not lead with gratitude so when people are mad at me a 90 of it is in our industry 99 of it's Crystal Clear to why they would say it it's affecting their personal finances like if you know of course if garyvee goes and does an a and is cursed leading like that TV commercials are overpriced and your entire agency buys or makes TV commercials and I'm abrasive like I'm in my Chris Rock Macho Man like I you know if I'm sitting there and I'm that person of course this is not gonna land who does he think he is he's got no clue naive you know like I get it whatever I don't like him what I'm incredibly proud of is many people who've publicly and privately razzed me when I get to actually know them and spend an hour with them we have an incredible joyful relationship going forward and I'm proud of that I'm proud of who I am because I think it's an indication of my parenting and I'm empathetic when people don't like me because I have strong convictions and I think the industry is underperforming for what I deeply believe that the majority of agencies are too expensive to the clients for what they're providing I believe that to be true I don't think that anybody's bad I don't think these are bad people I don't think they're not smart I actually think some of them are incredibly smart at the tippy tops to why they're doing it um but yeah that's my belief system I don't know how not to articulate it but yeah you know and an imposter syndrome like I don't in Reverse I don't believe my own hype I don't think I'm special when you know some people like you're a scam artist and other people you're the goat I don't believe either because neither are true and I just stay in my lane and do my thing and try to do the best I can and Michael look this is an important moment for me like an interview like this is completely predicated on being right I don't get invited to this interview if I haven't been right for the last 20 years so whether I try to defend myself or I succumb to people's negativity or positivity it's completely irrelevant the receipts are going to speak for themselves so either I'm right or I'm wrong and so I can live with that and I try not to be wrong which is why I do things that are controversial you think the nft land liked me when I was in the height of the height last summer saying 99 are going to zero I got bombarded by people like yo why are you what do you like you're supposed to be the biggest Advocate I am the biggest Advocate but I'm not an advocate for a JPEG that has no utility you know and it's not a jpeg because that's the internet and image I'm not for a collectible that has no Affinity yet being worth fifty thousand dollars um for a Spider-Man rare thing that's done work for 50 years be worth 50. I understand 16 to 60 000 people want it so I will speak whatever I believe and let the receipts fall where they may I'm not worried about somebody's opinion about me when it's completely predicated on their own self-interest well keep speaking your truth I and everyone appreciates it I wish I could speak to you forever we we're out of time I could have spoken forever but um thank you for doing that thank you honor and a pleasure I think something that you say that's so important is that the most important thing to be incoming wildly successful that people don't think about is just being a nice I believe it I can be successful and can I be nice for a second Michael yeah this industry has some of the nicest smartest most creative people I've ever met the consolidation and the Deep ideology of the past is suppressing a lot of it all my jargon I'm going to be successful regardless by closing me like I have one before I got here I won am gonna be here and I'm gonna do my thing but I desperately want other people to win as well and a lot of the energy I bring to this industry is because I think it's a beautiful industry but I think you know what I'm about to say has a lot of truth there's just not enough people that love it in our industry the happiness meter of agency life day to day isn't High Enough and I play outside of this world and see other Industries other sectors it can be better and I think it starts with how we interact with each other competitively our team uh eliminating fear of client feedback and just we just have to do some different things we can get there this industry can get there we can be more creative we can be happier we can be much more civil to each other I think it could be great and I um and I fight for that foreign

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*Источник: https://ekstraktznaniy.ru/video/17286*