# The Importance Of Teaching Positive Traits From An Early Age ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=fQKgz8LM5vE - **Дата:** 20.10.2022 - **Длительность:** 23:28 - **Просмотры:** 8,383 ## Описание Today's episode of the GaryVee Audio Experience is a conversation I had with the CEO of Sesame Workshop, Steve Youngwood! We discuss what Sesame Workshop is all about, Steve's upbringing and the beginning of his career, what's going on with Sesame Street right now, the most surprising thing that Covid brought from a brand standpoint, who my favorite muppet is (hint: he's green) and much more! Enjoy! Let me know what you thought! For more on Steve and Sesame Workshop Website: https://www.sesameworkshop.org/ — #garyvee #sesame #podcast #positivity Thanks for watching! Join My Discord!: https://www.garyvee.com/discord Check out another series on my channel: Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. ## Содержание ### [0:00](https://www.youtube.com/watch?v=fQKgz8LM5vE) Segment 1 (00:00 - 05:00) we know what kids need and even if it's only 90 right getting 90 right at the moment was more important than 100 a year later so by the way for everyone who's listening 72 right yeah I mean everyone's trying to be 100 right where 72 gets you into the Hall of Fame of business and communication hey everybody Welcome to the garyvee audio experience uh in my continuation of finding interesting people to talk to and do original content I'm excited about this one I'm extremely excited about it because this was probably the most conversation pre-filming because I like to keep it very improv but Steve Hit me hard with his Jets fandom and so that excites me uh and then obviously for everybody listening at home you know the journey I'm on with the be friends intellectual property and early on I thought I was going more Pokemon and Disney when I would talk to it about my friends but with the ambition I have of putting positivity into the world with the traits I and just by meeting people along the way that worked with Jim Henson and things of that nature I didn't realize how much Sesame Street DNA is in V friends and so it is a stunningly big honor of mine Temps Steve on the show Steve why don't you tell everybody who you are and what you do and then we'll rock and roll all right well thank you for having me um I am speaking I'm one of the CEO of Sesame Workshop and for those who don't know your Sesame Workshop best known for making Sesame Street but we were a global um not-for-profit media education organization with a mission of helping kids grow stronger smarter and Kinder and I like to the things that you know three four things about the workshop we focus in early childhood because you know that's where you think you can have the greatest long-term impact into this business oriented the greatest return on investment you know we focus on the cognitive skills but really the whole child because we're really about getting the kid ready for life and it's much more about you know numbers and writing it's about social emotional it's about uh you know positive identity it's about you know emotional well-being and that you know for two reasons we focus on media you know because kids consume a lot of it and technology and so it's never about if they're learning it's about what they're learning so let's harness that with something that can prepare them for life but also from the day one when Joan and Lloyd the founders started it was basically it was incredibly scalp so if you want to reach kids at scale and engaging away and do it and make a difference you know that's who we are I love it what um before we go into the macro what um because I have a lot of questions about just the great work you've been doing during covid the Ever Changing landscape of distribution of information when I think about Sesame from my standpoint it's one of the I was born in Belarus and it was Sesame Street was one of the ways I learned English and I you know I also we were poor so we had no cable so there wasn't a lot of channels and Sesame Street was always there um you know when I think about Sesame in the 70s and 80s from a consumption reach standpoint that was such a big Advantage you know obviously now the fragmentation of media and streaming and CTB and so curious in your perspective on that I'm pumped that for a lot of people this might be the first time they've realized there's so much more to the organization than just that content but before we go into all of that I always like to talk to the person you know when you were a little guy did you expect to be the CEO obsessive like give me a little conflict let's do three or four minutes on you how you grew up what kind of dude you were uh and your career and then we'll bounce back to the macro yeah so I uh I grew up in New York I always say did I expect to be um become a CSS feed No but in retrospect I probably should have I was born in 69 and sesame was founded in 69 and as Gary and I were talking it's also the last time the Jets won January 12th one of the best days in history I was negative six you know as I grew up with the memories of Big Bird sort of walking out on stage and sort of comfort and warmth and now in retrospect the knowledge that I actually got from it but I was um you know I was in some ways your normal sort of black kid I love sports I loved being a kid you know I think about your book I had the thing it's economically unsound to grow up because I you know it embrace the kingdom the journey wasn't straight I did a lot of things you know my most recent you know it's been a long time at Vicon is building you know the biggest brands on a kind of a macro level like MTV Nickelodeon but then on a micro level like SpongeBob you know and Dora and sort of Etc and that's probably the journey that took you there I saw the power of media I saw how I can engage I saw how Brands cut across platforms uh at very stages of the disruption of the digital transformation that you kind of just got to and it was that like and I got myself interested in more educational working on some outside ### [5:00](https://www.youtube.com/watch?v=fQKgz8LM5vE&t=300s) Segment 2 (05:00 - 10:00) companies and being on some boards and I'm like wow if I could harness my expertise in media and how that can engage and move people and sort of Target it at a sort of at a cause and a mission because Sesame entertains but it entertains a compor to educate and I can say that expertise bring it to sort of a smaller organization where I could have even more impact both from what it's doing but also in terms of the world I was like well that's a nice little career Arc and it wasn't the goal when I started but it certainly became the natural role as it went online good for you what did you go in at Viacom as I went in I was there 17 years I was your I'm one of your uh you know business school guys Mackenzie McKenzie I went to Stanford yep and I went into what were you always good at school like that came natural to you it came I always liked school and it came you know pretty natural and what I liked I don't even know is the academic part I just loved exploring ideas and I was like a true major in intelligence and you know just who was got obsessed with the how the past shapes the future and uh yeah I'm into that too actually it shakes and constraints future and I just love ideas and and the way ideas can shape the world and shape the mind so from that perspective uh I love you know school not enough to go get a PhD it was really like how do you do it and make a difference in the real world I'm not the phds don't make a difference the real world but it wasn't the time from the knowledge to go to I totally understand what are you like when you're having dinner actually let's go dinner conversation here a little bit yeah you know given that job you're meeting people you know obviously kovid's been weird but like probably starting now and definitely before covid you know on board you know fundraisers dinners kids school like you know in life when you tell them you have this job you know it's not like a normal mundane like oh you're executive if you stayed at McKinsey like oh cool like you like that it you get real reactions yeah right you probably I mean I would argue I'm sure I'm gonna guess this pretty right minimally seven out of eight or six out of ten or seven eight out of ten people immediately go into an immediate story of how Sesame affected them or who they liked right yeah it is the you know you go in people's jobs you have expectations I think the one that I had not completely anticipated is how much the brand and the organization around the world and I mean that around the world but the story you told was one I did not go in I was wide open which is a number of people who go around learned English from Sesame yeah you you know the number you go to Japan you go to the Middle East you already you're here and the Immigrant children who said yes that's what I learned both parents and kids and adults or the memories that they had how that either it touched them it taught them the um you know we have a board member um who's Hispanic and who saw Maria growing up yeah and it's huge and that sort of like um representation that validation of like the representation was extreme on and I grew up in you know a lot of blue-collar neighborhoods that had huge diversity and um I even remember like being affected by that right like you know it was huge uh to that point of people responding that way I after they tell you like Maria did this or when Oscar the Grouch did that or I learned you know um when people go into like what's going on with it now like you know if we're having that combo because I think it's important for people to hear this because I have a lot of affinity for the brand what is going on with it now like what like you've got a lot of very senior Executives and a lot of entrepreneurs that are going to change the world listening to this podcast I think that's an important platform for them to hear on what in a world where they may want to join or business develop with what is going on now yeah so um one amazing thing and this is probably a side of almost all a great company is it a tribute to the founders and that gets you to the now is Jonah Lloyd are the founders who are still alive today and like sometimes in reality and sometimes in spirits for my mentors they had their North Star Concepts and a lot of them was what they want to do and you know Focus an early childhood focus on the whole child and focus on leveraging media and Technology to reach and engage the what that means today is completely different you know and you know when we started it was like and but what it what drives us is not that like what are the issues that matter most what are the ones relevant to kids and how are we going to reach them with the latest sort of technology and idiots and that is when we started I mean it's hard for most people on this podcast probably weren't even born back then four Channel television channels yeah linear no ### [10:00](https://www.youtube.com/watch?v=fQKgz8LM5vE&t=600s) Segment 3 (10:00 - 15:00) on-demand that's right literally the show was reached 70 of all kids it was preschool on TV there were 100 something episodes and it was Monday Tuesday Wednesday Thursday to do that today you know you know to be yes I'm linear yes I'm streaming yeah um yes on YouTube yes on WhatsApp yes on I'm Jake talking yes into schools yes with community centers fragmentation it's the necessity and it's a huge opportunity and what has made us keep driving is probably three things is one is making sure the content evolves into engaging because you can't you know we constantly change the show and iterating you know and making sure it's entertaining from that perspective making sure we're addressing the most relevant issues and whether that's certain types of representation or when code would happen or after the terrible tragedy of George Floyd really leaning into self-identity and belonging to now you're going to see it lean into uh you know emotional health and well-being and then making sure you're actually reaching the audiences in the way and it's not it's this that and the other thing and the beautiful thing that's transformed with us now is like we're used to completely be one to men because he had a TV he was a dumb box that just and now it's one to many but now on when we go digital we go into communities we go into schools we can be one to few or even one to one there's some amazing stuff we're doing in the Middle East on WhatsApp and really like targeting and delivering the message at the moment when you can to Syrian refugee children and their families that need it most so the key for us is what's your North Star check it sometimes because it may evolve but constantly evolved The Playbook to adapt to the way consumers are playing and take advantage of the technologies that are at your hands are delivered and that's what we have done and I would say the last unique thing about us which is our opportunity and challenges we're not for profit we're an independent organization we were a for-profit someone would have bought us by now I always say yeah because that's how things go so are we flipped on the side is we just make great Partnerships you know we're as good as our partners and whether that's Partners to reach the audience whether it's hard to fund our work or whether it's Partners to build the brand and those are the three things we need and um you know allows us to say true or north star get virtual scale and have outsized impact for the size of Who We Are I love that what um what was most surprising in the beginning of covid to now if I said recap the day it all shut down to right now from a brand standpoint or an execution standpoint anything stand out it could be a good insight for people yeah for it for everybody it was a transformational moment that changes in ways I don't think any of us really completely know yet right but as our organization it transformed us uh in the moment it was like oh my God like everybody we went home but you know we also then a week later did that I remember watching uh watching Jimmy Fallon or someone doing their show from the bathtub and I was like hey you know what we're a kiss thing but we're not anime we were animated but we're also live action get those Muppets home get them some cameras before they sell out on Amazon and you know we're gonna meet this moment and engage kids and I think that it scared us because we're one that research driven and thoughtful and pulling in and we do this to make sure it's really having the educational impact but here we realize like wow kids need us now families need us now and necessity was the mother of invention we started to do some you know short form putting on YouTube and then we're like you know what wow we can do this we called up our friends then Manuel and Miranda we called up and afterway we did a special that went from completely remote that went on air across seven channels across water and PBS I remember you see NHK uh you know TVs Tech sort of et cetera and I think where it transformed us as an organization question was that you know we've been doing this for 50 years so while we know what kids need and even if it's only 90 right getting 90 right in the moment was more important than 100 a year later so by the way for everyone who's listening 72 right I mean everyone's trying to be 100 72 gets education and that is a that gave us and then again we started doing these CNN Town Halls where we greenlighted on a Monday and be on air on a Saturday addressing heavier issues whether the fears and motion to covert or then we did this coming together special or um following George Floyd's death to helping kids and families cope we um you know it was gave us confidence to trust you know what's funny when you talk about it what the brand did was in my opinion was get out of its bubble and become more oxygen instead of being ### [15:00](https://www.youtube.com/watch?v=fQKgz8LM5vE&t=900s) Segment 4 (15:00 - 20:00) like this like a thing it became an overlaying oxygen in other distribution formats and topics yeah but playing into the DNA which is that we know the kids and families and if you get the right Partners you can yeah to your point it's a distribution an awareness statement not an essence of who you are statement as a matter of fact the essence of who you are gave you the permission for those people to want and need you to do that yeah and I think it gave us the validation as we kind of that in times of Crisis people turn to Brands they trust and it's up to you as a brand to meet that moment or not and I believe we met that moment and that's in some ways I'm gonna go very nerdy and very selfish I apologize podcast latest nurse um how does the organization if it does at all think about the ebb and flow of the characters who are most popular of the moment right so I think a lot about Elmo yeah it's popularity today yeah I see it right versus big birds popularity in 1975 versus Oscar and Grover I think about the characters a lot where I would say that the face of the brand has evolved over the last 50 years is that a conversation do people that do people have like feelings like Oscar needs more shine it show a couple things some of it are generational I'm a big bird guy yeah you know when I grow up there was no element and so it is you know is like that really hard interview question we interviewed somebody he's like so who's your favorite Muppet which I'm gonna I can guess who yours is but you know my you know who mine is and has nothing it's the reverse of my personality Oscar the Grouch do you know why I was gonna say Oscar no you were not yes I was I'm proud of you brother Oscar is 100 my favorite character because he was green and that and like green was the foundation of my Jets fan like it's all been green it was all about green you know I also think he's sweet with a fake exterior you know we have a in our upcoming season you know there are many ways we stay relevant some ways is having you know certain celebrities on and we had um Fred Goldstein you know Roy Kansas who you can imagine had a bond with Oscar yeah there's he is Oscar nice characters ring and he did the special word of the letter of the day what letter do you think it was a F I like the way he runs like hey like you know it's so funny when Roy Kent I watched that I consumed more television during covet than anything with Ted lasso I literally believe his entire character is based on Oscar the Grouch uh he that moment and there's a you know him and scram going up to Oscars you'll see it season 53 premiering you know very soon but so the answer is it is a bit of a generational thing and I don't know that personality thing in different Generations um and we do uh and today is no ambiguity if you look at the Q scores of kids it is Elmo if you look at the Q Sports adults it gets into like Cookie Monster and Grover and you know where you know what she was sitting here as you were talking I'm sorry to interrupt I also have to give a huge shout out to Snuffaluffagus it was he was stuffy was so crazy like I was like he's so like he was just bigger than life and so like I know well that's other Beauties like you have the core six seven eight you know Burton Ernie obviously yeah huge yep but then there are the you go it's a world I don't know if I call it a Marvel Universe but it's a world of their Snuffy there's the you know there's the characters that people all have that special moment to I think what we struggle with is that and again this is where the multiple platforms do and of course shows you know too many characters over well our core audience is kids for the show obviously when you go beyond it onto tick-tocks poor show we need to keep the focus because if you have too many characters you don't get the Affinity but the beautiful about all the various platforms whether it's YouTube whether it's tick tock whether it's um you know a Twitter where they all have their own character accounts as you can actually interact with who you know most sort of connect with and have that connect um and have that sort of bond and it's um so that's how we sort of balance it but we definitely have the debate and we hope to rely on research because internally people I like this character I like that character and you try not to if you fragmented too much of course from a kid's perspective but um it works in many other areas with five minutes to go in this great podcast and I could do this for five hours with you and I'd love to catch a drink sometime because I between the Jets and character development this is for you to the set I mean and I'm in they're like I'm locking that in team are you hearing this I'm 100 ### [20:00](https://www.youtube.com/watch?v=fQKgz8LM5vE&t=1200s) Segment 5 (20:00 - 23:00) um uh what have we not touched on that you want this audience to know or some or something that you're thinking about or what have we not touched on um you know I think that some people don't um and I'll leave a final thought which I sort of mean from the bottom of my heart I think people um don't know completely the depth and breadth of the work that we're doing I agree you've got alluded to like the U. S some things you know as we got into sort of all the stages of covid yep um to helping people you know families talk about all the issues that came up in the summer of 20 you know following George Floyd and now we're taking on self-identity and belonging it in a deep way but there's a global work you know you coming from where you didn't know we were Global yeah we've been Global for you know it started to punch Central American show in 69 next year is going to be the 50th Anniversary continuous of the German version of sesame strassa but now you know in a world that we try to you know prioritize the most vulnerable children as mission-driven um not-for-profit and the issues that matter most we are working in the Syrian refugee region trying to bring early childhood education with a great partner on the ground IRC um combining mass media with Direct Services we are in Bangladesh with some wonderful funding from Lego Foundation you know work in crisis settings in Latin America in Africa and now we are deep working on how we can support Afghanistan after last year and now in Ukraine the the same sort of Mantra early childhood education don't forget about it they need food they need shelter yeah but if you lose that generation you've lost a generation and in some parts of the world other forces will fill them in yes and it has a lifetime impact and I think that's something that people just don't know the depth and breadth of you know some people used to call it monthly diplomacy you know we just call it like servicing all kids and making sure that we're having the greatest impact that we have so that that's that the domestic work and that we're much more than a TV show you know we assume there's a media platform of technology that kids and families are consuming and we are there and that's where we want to continue and what I leave is the Mantra I will keep going this goes to you too Gary by the way which is like we're as good as our partners yeah so you know if someone you know everyone should care about kids because kids are the future so if someone thinks that they can help us deliver there from reaching the audience from our financial perspective or elevating the brand because the Brand's the top of the funnel you know that that's the to your audience um and by the way and having some fun too because and without finding it we don't engage in nothing you can't teach I agree I think the fun and the stories and the characters is the reach and I think you know you've spoke on it obviously you have a good grasp on it the fragmentation of attention is very different than when this brand started and that leads to enormous opportunity I actually think it leads to deeper character development opportunities because you can segment in different ways so nonetheless this is super enjoyable I look forward to thank you for the invite I will 100 take you up on it all right awesome thank you my friend let's find bad dolphins --- *Источник: https://ekstraktznaniy.ru/video/17294*