# One of My Favorite Meetings of 2022 | Fireside Chat With Summer Residents

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=G9cA0T6Tt7w
- **Дата:** 30.08.2022
- **Длительность:** 21:23
- **Просмотры:** 34,308
- **Источник:** https://ekstraktznaniy.ru/video/17334

## Описание

Today's video is a chat with Vayner's summer residents! We talk about where my confidence comes from, why NFTs are the biggest tech shift in the world but how 99% of them will still go to zero, why every generation is more thoughtful than the previous one, and why the word "hustle" has been demonized, what I would say to my younger self and much more!

Enjoy! Let me know what you thought!
—
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube

## Транскрипт

### <Untitled Chapter 1> []

it's good for you to go through these frustrations because one of the great shortcomings of society is people have lost their ability to be uncomfortable so much of what you're seeing in today's society is we've demonized the ability to have adversity discomfort in our bodies it's really nice to be with all of you um obviously you know given the sheer size and scale of this class it really excites me when you know when i think about how i wanted to build the company a couple years ago through analyst class and then creators and pcs and just everything we're doing you know it's um it feels very rewarding to be in this moment with all of you the amount of love that this group has gotten from individuals in this organization has been extraordinary and um i'm really uh grateful i'm really proud of you thank you for that obviously some of you are better than i'm just and then so um you know really what i want to do in this time is bring you all the most value i think one of the things i'm most um proud of as a ceo is i'm obsessed would be the word i use that this decision to come into here at this time is the best decision you've ever made professionally and that may lead to one of you sitting on this zoom right now ending up doing what i do and ending up being the global ceo of vayner x that is potentially in the cards others may leave in three months but learn something during this time that is foundational to what they do javi what's good there you are great to finally meet you such a pleasure yeah i was wondering knowing knowing what you know now about the industry about you know the world in general and then even like yourself um your growth as an individual

### What Would You Tell Your 25 Year Old Self Knowing Everything You Know [2:03]

individual what would you tell your 25 year old self knowing everything you know now um that i would tell him hey kid you've got 90 of this figured out but all the pain and discomfort and missteps that you're about to have over the next 21 years are going to be because you aren't good at candor that your lack of candor is going to lead to a lot of people loving you at all times because you're making everything so awesome but you're going to build resentment and that's going to manifest in personal relationship vulnerabilities and it's definitely going to manifest in your passion to be a businessman because you're not going to be able to give people critical feedback and then you're going to surprise them when you fire them and then instead of you being the good guy where you gave good feedback and unfortunately didn't work but you were gracious and you still did the good severance and you were a good person and you're good now you're going to be a bad guy to some of these people because on thursday you said hey hobby keep crushing it and then on monday you walk in and be like hi this is your last day and he's like what the [ __ ] you said last thursday everything was rolling my obsession for happiness and like good skewed too far and i didn't have the balance of candor it's why kind candor was invented it's why it's foundational here and let there be no confusion to everybody here the establishment of kind candor has helped our company quite a bit over the last two three years a lot it has really helped us and it's really helped me personally you know um and so uh that's what i would tell him my friend thank you hi gary thanks for talking to us of course um if you had to distill the role of the pcs into what into one function what would it be knowing everything that's going on in culture at this exact second i'm obsessed grace with the pcs i would argue the pcs at its core is the thing that's closest to me who i am it's scary how much [ __ ] i know and it's by being super wide and then being strategic when i go deep and everything in between right like it's you know it's knowing why slime was hot with nine-year-old girls for 24 months it's knowing why polo g could be the next drake but with a little more hood it's by knowing that why facebook written words are working on fan page it's like [ __ ] just knowing you know what i mean curiosity at scale grinding at scale not imposing your own opinions on [ __ ] at scale which is impossible in this highly charged political climate it's being like a like neutral vessel of curiosity and then having the talent to convert signals into hypotheses thank you welcome kevin hey gary uh great to meet you um just just a quick question so we see with a lot of these social platforms longer form content becoming more prevalent um and i was just wondering your thoughts on how you see the actual ad space changing as the type of content shifts one more time brother it's something [ __ ] uh chopped for me i missed the part right before more prevalent one more time so like as longer form content becomes more prevalent on these short form content um platforms how do you see um the ad space changing within those that's a great question i um for me it hasn't changed much let me explain what i mean by that think about me i i don't know if you guys know this is actually wild i've done a very bad job branding this which is unusual for me because i'm pretty good at personal branding i was legitimately no [ __ ] one of the first 15 youtube celebrities like in 2006 wine library tv it was like zay frank rocket boom lonely girl ronetto like i knew everybody who had 10 000 subscribers think about what i just said to you so because of that um uh i've always known that the long-form ecosystem had legs that it wasn't how long the video was it's how good the video was i actually got flown to yahoo and google because they had yahoo video on google video before you google bought youtube that was their product and both those companies flew me out to probe me and asked me why people were watching 20 minutes of my videos and my answer was literally i have no idea i because i could you know at that point i was a businessman the thought that i had on camera charisma didn't even cross my mind like it wasn't a function of like how i all this notoriety and awareness and micro fame i have now is so funny to me i didn't do anything public until i was 30 you know like it wasn't even the rate it's not like you guys who grew up knowing normal people could be famous for me when i was 15 unlike you i thought you had to want to be famous and go to hollywood and wait tables and try to be on television so here's how it's the reason vaynermedia is going to be the biggest agency in the world what people don't realize is you have to make content that people want to watch and so the whole vayner video one bridge one thing that i'm pushing that we haven't really accomplished yet is gonna be the whole game because people will watch five minutes and 17 second videos they're going to be consumed at scale on streaming what do

### What Do You Think Netflix Commercials Are Going To Look like [8:35]

you think netflix commercials are going to look like they're going to be there and my intuition is people are going to make shitty ones and my intuition is vayner is going to make the best ones and people going to actually like want to watch our [ __ ] like in between [ __ ] stranger things we're going to make a nostalgic [ __ ] video for [ __ ] casper and people like what the [ __ ] was that because they're not even gonna be sure if it's a commercial part of [ __ ] stranger things or like we're gonna confuse the [ __ ] out of that it starts in sock and it builds up and so i think that's how it's going to go awesome thank you so much gotcha hey gary how you doing welcome first off thank you for this opportunity um these have been some of the best uh three months of my professional life makes me so happy grateful you know um my question is has there ever been a

### Has There Ever Been a Time in Your Life Where You Felt Down and out Pressure on all Sides and How Did You Overcome [9:30]

time in your life where you felt down and out pressure on all sides and how did you overcome that moment i think my toughest times were you know in school when you know when you're 12 years old and 13 years old and every teacher you have tells you that you're going to be a loser and a garbage man i don't know i feel bad like i was so pissed that they would always [ __ ] on garbage men and like i feel like that's such a har like a job i respect so much but that was the hot thing in the 80s you're gonna be a garbage man i was like oh [ __ ] you know i was like i was actually kind of pumped i'm like oh [ __ ] i can get stuff for free instead of garage sales and flip it you know but that was hard it was hard i think that's why i'm unstoppable now because at 11 12 13 14 every grown-up i knew teachers and my friends parents told me i was going to be a loser while my mother told me i wasn't and the world i was selling lemonade shoveling snow selling baseball cards flipping stuff at garage sales and i was great at it the market told me i was great my mom because i was a nice person and here i am 46 years later a nice gangster businessman but it was hard and uh and actually i've never said this before it just hit me and built a personal brand cause i can deal with people [ __ ] on me because they've been [ __ ] on me of course you can't be a personal of course people struggle putting themselves out there they grew up as a and b students and like didn't don't haven't had that emotional di you know adversity thank yet so much appreciate you mayor hi gary thank you for this opportunity i think it means the world to all of us so for me you're the main resource for enemies and most trusted person in the world you can you actually took utility to nfps and you brought the game into another level i want to know what do you think is a limit for this industry because it's totally new it's just been there for years and i want to know the future of that based on your ideas you know the last year of nft land has been really good to me i stood up the property i've done well but most of all i'm proud that i had the strength to say that 99 of them were gonna go to zero during the height of it all right i don't know how many guys and gals follow this but like i was putting out a ton of content saying 98 to 99 of this is going to zero and i would always confuse people because i was supposed to be the poster child and the pied piper and it would [ __ ] people up and i was like well yes but this is just the truth right like you know to simon's point i liked alien friends's art it went up to like fifteen thousand dollars now it's like 100 like it's just the way it is it's like sports card trading right like yes michael jordan lebron went up but like all that money i spent on chris webber rookie cards i didn't make money on that and chris webber had a great career a borderline hall of fame career and it still didn't work out so you know the future but the reason i put my reputation and my career on it is it is the biggest technology shift since the internet every single company and person will interact with nfts they may not even be called nfts the internet used to be called the information super highway the first four years i talked about the internet i said the world wide web the web my website my my dad's liquor store is going to be on the web now we say the internet i'm not even sure we're going to use the word nft in six years but the concept of a blockchain at scale affirming neutrally with no ability to cheat transactions is the biggest [ __ ] thing that's happened since the internet and so i think about it every day i'm enjoying this downtime because it lets me build v friends because i'm an operator and all the hysteria and the scams and the greed of money [ __ ] up everything for the people that are [ __ ] up money doesn't [ __ ] up everything for people that are good money just exposes truth and so there was a lot of great that happened in the last year in nft and it was a lot of [ __ ] that happened and but what's the future you've heard me say this i'm saying this for everybody else every concert ticket every sporting event ticket every plane ticket every premium item you buy from lvmh will come with an nft as a receipt instead of a piece of paper or qr like it's going to eat up paper and qr codes and emails and apps and i can't wait thank you sure thank you ali hey gary just three weeks of visit london and i'm loving it here and thanks for sharing your good advice with us today um my question for you is within the next six to eight months how do you what are maybe five interesting ways you see brands leveraging nfts and how can a pcs fit into that the likelihood of a brand doing anything in the next six to eight months is almost zero because the market is so bare they're scared to be associated with something that isn't winning if they were smart what they would do is lean into their social good and non-profit work that they're doing right now and issue nfts for free to the world that is collectible to the best of their ability around their ip and brand and give the royalties to their non-profits that they have commitments to that's the number one two three four and five best thing they can do let me teach you something that's really smart about that if they give away a million for free and now they're even selling for a hundred bucks with five percent royalty the money starts adding up right but also they have a million people in the world that have an nft sitting in their wallet so in a year or two they can say come to this website and connect your wallet and prove that you have this nft and get free shipping for the year or get 20 off or get access to our super bowl or world cup or olympics party what they've theoretically done is they've seeded a first party data pass to consumers at scale wow love that thank you yeah they don't keep me around for my looks it's this baby yo sarah you laugh at that come on get out of here why do you think or do you think um it's become more popular for people to leave their jobs when they're unhappy for a job that even has a lower salary do you think it has become more popular than it than in the past saying in the 80s people used to earn big bucks but they're you know they're not happy do you think it's become more socially acceptable for people to take a paper but it helps their mental health and their life fulfillment do you think do you think that it has become more popular and do you think there is a correlation to where we are now 100 i think that you are more thoughtful every generation is more thoughtful than the prior one because you have the luxury of the data right you got to you know i we got to watch the people who grew up in the 60s and 70s and you 80s 90s and 2000s and there's more options there's more information you guys have no idea i lived my entire childhood up until i was 19 years old without the internet think about that so in the 80s finding a new job was looking in the classifieds in a newspaper recruiters couldn't email you or hit you up on linkedin you have more options and with more options comes better decisions and more thoughtful conversations people are becoming more thoughtful in my when i was growing up to your point make as much money as possible so you can get a house and a car and a vacation and now people are more minimalists value other things and i think it's a beautiful thing but i think it needs to be personal i think a lot of kids struggle with being very ambitious there's some kids that hit me up and say like hey i feel out of place with my gen zers i do want to work 15 hours a day build an empire i'm like that's good too i go so hard but when i say work hard i don't say work hard and burn out people are making assumptions out here they took a word i used to love called hustle which meant work hard like it matters and we've manipulated it into this world of like oh if you do that you're you you're doing drugs and alcohol and have mental health issues that's crazy i'm the most chill calm person on earth i'm so content and happy i'm chill as [ __ ] i sleep seven eight nine hours a day i'm calm as a cucumber that's because i'm in my zone and my zone is to be a [ __ ] entrepreneur operator uh for people that aren't they shouldn't because it's [ __ ] anxious you know like if i was a if i was my admin my incredible admins i'd be anxious i don't like getting everything right and making sure everything's running on time i'd be fired in project management within a week at vaynermedia a week i um or maybe i would quit in 48 hours so i think yes no question but i think it's because we're trying to be more self-aware what we have to be careful of is what i'm also seeing which is amazing all that the one thing to watch out for is entitlement the one thing that i see creeping as a cousin to a lot of this thoughtfulness with a lot of youngsters is staggering levels of entitlement like i should be the vice president of the company i'm like you've been here three weeks and so the over coddling and delusional positive reinforcement of modern parenting has confused a lot of people and that's one thing that's a watch out and by the way i hate when people like oh gen z all millennials no 80 of you i don't see it in but 20 is a lot because it used to be one percent like everybody in the 80s and 90s were like i'm gonna give coffee to my boss for five years then i'm gonna do this that now kids are rolling in at 20 and being like yo where's the corner office at so what that's a watch out thanks gary