# LinkedIn Just Got MUCH More Important in 2026

## Метаданные

- **Канал:** Philip VanDusen
- **YouTube:** https://www.youtube.com/watch?v=rU3coUJqQWg
- **Дата:** 07.02.2026
- **Длительность:** 1:17:02
- **Просмотры:** 782

## Описание

LinkedIn just got much more important for creative professionals, business owners,  and consultants - and most people haven’t noticed it yet.

I’m breaking down what’s changed with LinkedIn, AI's impact on the platform, why its evolving so quickly, and why you need to be thinking about it differently in 2026.

This isn’t a session about posting hacks, algorithms, or chasing engagement. It’s about understanding why LinkedIn has quietly become the most strategically valuable place to publish content, share expertise, and be discovered by the right people.

If you’ve been saying to yourself “I should probably take this more seriously”, this live stream will tell you where you need to focus and why.

Whether you’re building a personal brand, running a small business, or navigating a shifting professional landscape, this conversation will give you a stronger strategic lens for using LinkedIn in 2026 and beyond.

____________________________________

WEBSITE
https://www.philipvandusen.com

BONFIRE: Mastermind Community for Creative Pros
https://philipvandusen.com/bonfire

BRAND•MUSE NEWSLETTER  
https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone

YOUTUBE
https://www.youtube.com/philipvandusen

BRAND DESIGN MASTERS PODCAST 
https://podcast.branddesignmasters.com/subscribe

BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101

LINKEDIN
https://www.linkedin.com/in/philipvandusen/

THREADS
https://www.threads.net/@philipvandusen 

FACEBOOK
https://www.facebook.com/philipvandusen.agency/

____________________________________

AFFILIATE PARTNERS:

BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott
https://www.byol.me/philip  

GO HIGHLEVEL: All-in-One CRM
https://www.gohighlevel.com/philipvandusen

TUBEBUDDY: The best YouTube plugin
https://www.tubebuddy.com/philipvandusen

____________________________

Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

## Содержание

### [0:00](https://www.youtube.com/watch?v=rU3coUJqQWg) Segment 1 (00:00 - 05:00)

As a creative entrepreneur, it can feel isolating to go it alone. Imagine being surrounded by other accomplished creative colleagues eager to accelerate the growth of their business and personal brands. I'm Philip Van Dusen and I'm launching a membership community called Bonfire for creative pros like you because I believe in the power of building a meaningful network. Bonfire is a hybrid coaching, training, networking, and accountability community. A place for us to share, grow, and ignite our potential together. Need more confidence about your next move? With our FIRE milestone success map, you'll know what your next step should be and exactly how to get there. You get bi-weekly video sessions, private online community, a deep resource library, and exclusive access to yours truly, and other amazing benefits. So, come join Bonfire, a community of like-minded individuals who are as passionate as you. Visit phipandusen. com/bonfire to learn more about the launch. Let's fuel your creative future. Hey everybody, welcome, welcome. Let's have some fun funky intro music. Um, thanks for joining me today. It's good to see you. I'm uh going to be excited to uh share with you some amazing news today. There's a lot of stuff that's been happening um particularly around the AI LLM and LinkedIn front. And so it's going to be a really interesting presentation. So I'd love to hear uh how many years you've had in the industry if you are a creative professional or if you are an entrepreneur of some sort. And so, uh, that would be helpful to me in terms of kind of framing out how I'm talking about what I'm going to be talking about today. And, uh, if you haven't connected with me on social, these are all the different areas where I am. And there'll be a slide at the end which will give you, um, you know, kind of the lowdown on that. But essentially, I'm Philip Andusen everywhere on threads, on LinkedIn, on YouTube obviously um, etc., etc. Jorge, hey, good to see you again. Wayne. Um, Cork Works, Peter is here. Shane is here. Thanks for your question, Shane. And, um, I'll try to get those at the end of the presentation. Thanks for typing question in all caps. Um, before your question, that is also something that um, is helpful to do. Like I said, if I go through the presentation, as if you type question in all caps and put it in the chat, I'll cycle back and try to answer all your questions at the end of the presentation. Um, cool. So, um, just a couple housekeeping things. Um, if you're not aware, uh, I do have a podcast. It's called Brand Design Masters Podcast. Uh, recently in the last year or so, I've been doing mostly solo episodes, but I've also done a tremendous amount of really great interviews in past years. Chris Doe, Marty Newmire, Chris Ducker, um, all sorts of amazing people. You should definitely go back and check some of those out and subscribe. Um, it would be really helpful to me if uh you gave me a, you know, a star rating and a review. Super helpful in terms of uh kind of elevating the podcast in visibility to others. So, that would be really helpful. Um, and uh Daniel, hey, Daniel's here. Cool. Good to see you. Um, been in the industry for 24 years. That's awesome. Um, all right. So, let's put the podcast away. And um then also something I'm going to be talking a little bit about today is a mastermind community that I run that's called Bonfire. And if you go to philandusen. combonfire, you can learn more about it. And I'll be sharing more at the end of the presentation about Bonfire. It's a really amazing community. And Shane, um, having had a quick look at the questions that you asked in the chat before we went live, I think Bonfire might be a really great place for you considering where you are in your career and what you're planning on doing or trying to do. Um, so definitely check that out. DJ Nurell, good to see you. Um, and uh, all right, so I'm going to take that slide off. And so what do you say we just jump right into it? It's Friday. It's beautiful day. Um, I hope it's great where you are. It's been a very active week. I've been on three podcasts, one live stream. I've posted a long form video and a podcast and a newsletter. And it's like been one of those weeks. Um, and had a bunch of client calls. One of the coolest things that happened to me last Friday after we got off the live stream last Friday was that I got a text from a coaching client of mine who was a creative director in a global B2B company. And um I've been coaching her on how to be a creative director. It's her situation is one

### [5:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=300s) Segment 2 (05:00 - 10:00)

that's very common in the fact that in B2B companies, people get into creative roles. They move up, but they don't have any kind of mentorship or someone to teach them essentially how to do their job. This particular coaching client reports to a director of marketing and that marketing person doesn't know a lot about creative. Um, and so the company hired me on retainer to coach her. And so I've been coaching her for a period of time and I just got a text with her on Friday that said that she was been promoted to global creative director which is a huge step up and I'm super stoked for her. Um but that's the kind of work I do with my coaching clients is I uh I guide them through the steps of their career and help navigate um what the appropriate next step is. and I was able to get her in front of her CEO and give a presentation who said that it was the best presentation that he'd ever seen at the company which was awesome. Um, but that was some really cool news that I thought I'd share with you. And as Germaine as it relates to Bonfire, because Bonfire is community where I give people group coaching and depending on your subscription level, individual one-on-one coaching, uh, where I can help you, um, kind of move through your career and progress. I specialize in working with mid to late career creative professionals um because that's uh where I think I can have the most impact and have a lot of expertise. Um and uh all right, so what do you say we jump right into it? We're going to be talking about LinkedIn today. And I have some and it's kind of to a certain extent a little rare that I do things that are very kind of current like as of like news in the last few weeks. And that's what we're going to be talking about today. um as it relates to LinkedIn and it's kind of groundbreaking. So, I want you to stick with me on it. So, if you guys are ready, I'm going to jump right into it. All right. So, LinkedIn just got much more important. Why is that? First of all, a little bit about myself. You might know me, but I've had 20 years in um the corporate side and big global corporations. I've had a number of years as an ECD on uh global branding agencies and also 10 years now as an individual consultant running my own business and I built my business as a personal brand. I have an individual consultancy, an agency that I run on a partnership model. And 10 years ago, I came out of corporate with, you know, no salary, no business card, no title, no kind of gravitas behind my name anymore. I had a four-page website and that was about it. And in the last 10 years, I've built a extremely successful YouTube channel um with over 300,000 subscribers. I've done over 550 videos. I'm a LinkedIn top voice, so I've been recognized by LinkedIn. on my impact on that platform. Um, over 10 million views. I have a successful newsletter called Brand Muse, which would be great if you subscribe. Try that again. It would subscribe to it. If you go to philip fandus. commuse, you can subscribe to my newsletter and then be in direct contact with me. Uh, because if you just hit reply from that newsletter comes directly to me. So, uh, definitely check out Brand Muse. and I run the bonfire mastermind community as I said and I've done a number of podcasts and speaking engagements, digital conferences etc. So that's the kind of personal brand and personal brand ecosystem that I have built through content marketing, social media and in the digital world coming out of working for big corporate and global agencies. So, I've got some experience in doing what I'm going to be talking about today. So, that's just a little bit about me and I like to think about branding, personal branding, business branding in terms of these four pillars and they are credibility, visibility, value, and authority. And they build like that. You start off with what you know, what your expertise is, what your superpower is. And then you seek visibility in order to make that more public so people can understand what you know, why you know it and uh and be able to find you so they can engage you for business and become clients or to become partners and be to ask for sponsors or to ask you to speak or whatever that may be. You have to establish your credibility. You have to seek visibility and then you deliver that value through your channels, whether that's directly to your clients or through live streams on YouTube or through a podcast. And then that over time will build to authority. It'll build to a level of recognition in your industry, which is what continues to

### [10:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=600s) Segment 3 (10:00 - 15:00)

build and continues to bring you benefits, new job offers, new clients, etc. So, I like to think about it in terms of credibility, visibility, value, and authority. And those words are also going to be very important as we walk through this presentation because you'll see how what I'm going to present to you today relates to these various stages and these pillars. In the chat, just let me know really quickly. Am I coming through loud and clear on YouTube? Is the video fine? Um, I usually kind of keep YouTube up or bring it up at the beginning, but I didn't do that this time. So, I just want to make sure everything's kosher in terms of sound, etc. And also, last time, last Friday on live stream, I had to mute myself for a second because I was coughing and then I hit the unmute button and it didn't unmute. So, it turned out I was muted for like two minutes. You know, that's what comes in the digital world, right? Comes with going live. Um, a bit low. My volume is a bit low. Okay. Well, then what we're going to do is I'm going to bring it up a little bit. Check, check, check, check, check. All right. How about that, Jorge? Tell me. All right. See, it's kind of I don't want it to sound distorted to me, but hopefully that is a bit better. Yes. All right. Cool. I should start my whole presentation all over again because I do this for I take the audio from this and I use it for my podcast and so I'll have to in my audio editing I'll have to make adjustments for that too loud but you can turn it down or not too loud Shane. All right everyone's saying it's pretty okay. All right let's start back up again. Okay. So, personal branding pillars going from credibility, visibility, value, and authority. So, here's what we're going to talk about today. Good to go. Thanks, Shane. I appreciate that. Here's today's agenda. We're going to talk about the AI effect and how it relates to LinkedIn. And then we're going to also talk about recent changes in LinkedIn and how LinkedIn works that affects content longevity on that platform. and what contact content longevity has to do with anything in terms of visibility, getting you new clients, recognition, all of that stuff. We're going to talk about competition for visibility. So, in the brand building pill builders I was just talking about, visibility is a key aspect of that. So, but there is obviously on the social media world lots of competition for visibility. So, how do the recent changes at LinkedIn affect content visibility and the competition for that visibility? We're going to talk about uh content to contact friction. So, what that means is the kind of friction that someone who could be attracted to you, your content, your authority, your credibility wants to engage with you. What friction is involved in making that connection? And then we're also going to be talking about something I like call the shift from posting to positioning. And this is something that's also happening on LinkedIn and is being affected by all the stuff that I'm going to be talking about. And finally, we're going to be talking about some kind of key trends in LinkedIn content. So when it comes to posting content, what is the most successful thing right now? Why? What's emerging? What to do on certain kinds of posts? What you should post? and we're going to be talking about that, too. All right, you guys. Good. If there's anything that I just mentioned in this agenda that you think is something that you're super curious about, let me know because I'll try to uh focus in on that a little bit. Okay, I made sure when I coughed there, I actually unmuted my mic this time. So first of all we're going to talk about SEO AEO and the AI effect. AEO or GEO is ask engine optimization or uh generative ended engine optimization and what that is essentially LLM chat GPT perplexity claude bard these LLMs returning citations returning answers. Okay, so here's something you got to understand. There's a massive shift going on in search. People are no longer searching first with Google. They're starting with AI. And the funny thing is that Google now Google search is actually starting with AI. If you do a Google search, the first unless you turn it off, the first thing that you get above the fold is an AI answer. And so

### [15:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=900s) Segment 4 (15:00 - 20:00)

AI is completely permeating search and usurping search in a lot of ways. This is a very key important part and it's a massive shift in how people discover things online and how you become visible online. So here's just an example of the power of LLMs. So I had a free Facebook group for a while and when people joined I asked them how they found me. 99% of the time it was from YouTube, but just recently it started to be I learned about you on chat GPT. So I would dig into that a little bit with them and say, "Hey, what did you ask Chat GPD that I happened to come up on? " And so this one particular guy uh said, you know, he it returned an answer that was a particular one single video that I did. He asked what was the absolute best video online that for how to increase brand awareness when you're not a market leader. That was his question and it returned my video as being the authoritative video on this question. And so people are searching on chatbt Gemini perplexity. But the important thing I want to point the important point I want to make here to you is that titles matter. how he asked that question and how he phrased it and then the title of my video were almost exact matches. And so you have to think about how people are asking questions as it relates to your expertise and what you do and then how you are titling your content or videos or podcasts or articles or posts to see if you can get it to kind of correlate to those questions as closely as possible. This is the one slide that I want you to really take in. And that is that uh Seamrush, which is an internet search company, just did a big study and they were looking for and ranking the online platforms that were cited most prominently or most often in LLMs. So when you ask the question of an LLM, it searches the internet, right? And it will surface answers from a various range of platforms. And so Semrush did a study to see what are the platforms that are most often cited by LLMs. The number one platform is Reddit. The number two platform now is LinkedIn. This is hugely important. LinkedIn has moved up like six steps in the last six months. Part of this has to do with the ownership of LinkedIn and other kind of political financial things I won't get into. But the upshot is that LLMs are citing LinkedIn much more prominently, in fact, four to five times more often than just a year ago. And this is hugely important for your activity on LinkedIn. And I'm going to get into the real spec specifics of that. The other thing you want to keep in mind is that LLMs are increasingly biased towards verifiable human expertise. And what that is that LLMs want to return answers that are verifiable that are true authority, real answers, not you know some opinion of some schmo somewhere who doesn't have any real um authority or credibility in the topic. So, and this uh this correlation, the fact that LLMs are looking to site places where there's verifiable credibility is one of those things that is what's linking LLM to LinkedIn. And I'm going to get a little more deeply into describing that. But they are looking for verifiable human expertise. And because we also know that over 50% of the content that's coming out on the web these days, they've done studies, over 50% is generated by AI. AI itself is looking for verifiable human expertise rather than AI generated content because then it just becomes a you know an affinity infinity loop, right? So let's talk about uh longtail content as it relates to LinkedIn. This is another really important topic and all of this stuff really weds together. LLM, sorry. LLM stands for uh language learning models. I think someone correct me. That's a really good question. I mean, I know what it stands for, but for some reason it's escaping me right now. Um, large lang language models, large learning models. Anyway, I'm going to cut this answer out of large language model.

### [20:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=1200s) Segment 5 (20:00 - 25:00)

Okay, thanks. I thought so. Um, okay. So, yes, large language models and so large language models are AI platforms like Bard, Gemini, Perplexity, Chat GPT, etc. on down the line. Okay. Um, that is my Super Bowl Sky Cam. It's the bald cam. I just thought I'd throw that on really quickly. All right. Um, so let's talk about longtail content. How long does content last? Social feeds today push really quick, decaying content because they want you coming back. back for newness. They want you to be an addict. getting on your phone and going on their platform because that's how they make money. They want things to show up and disappear and have there be something else new there because that's what's going to keep you coming back and crack addicted. Right? So, social platforms generally feed off of or they push quick decaying content here is the longevity of some of the major social platforms. Twitter, a tweet lasts anywhere from minutes to maximum an hour. After that, it is unless it's gotten incredible engagement and is being surfaced again higher in the feed because of that engagement, it disappears in the feed. Facebook, five to six hours for the most active sorts of engagement posts. Instagram, a post might last one or two days. Some formats can last a little longer. Again, those formats would be resurfaced or last longer if they received a lot of likes, comments, and engagement. If they didn't, they're going to fade away a lot more quickly. LinkedIn has a longer life cycle, one to five days in general. But here's the thing. Now that LLMs are resurfacing and citing LinkedIn more often, the life cycle, the lifespan, the longevity of LinkedIn content is increasing because of that. I'm going to get into that a little more deeply. YouTube is the longest life cycle, longest longtail content that there is. You can have a YouTube video and post it and it's, you know, it's major pushes within a week, but I have videos that are 10 years old that are returning thousands of views a week. Still, my LinkedIn videos are still showing up in Google search and AI search when they're three, five years old. YouTube video is the best longtail content that there is, hands down. But the what's happening with LLMs and search and LinkedIn being so often cited in search. Looks like I had a streaming error somewhere on LinkedIn. Um, okay. Well, I lost my LinkedIn feed. Sorry about that. Um, okay. Where was I? So, YouTube by far the longest uh um longtail content long uh life cycle of content. But as I said, because LLMs are citing LinkedIn more often, the life cycle the longevity of a LinkedIn post is increasing. Due to LLM citation, LinkedIn's content lifespan is dramatically increasing from days to years. Meaning, it's starting to move into the YouTube territory and how long your content can serve you, can show up, can become visible to other people. It didn't used to be that way. And this is what's making LinkedIn so much more important when it comes to your content mix. And there are other reasons why LinkedIn again is even more important in particular as it relates to business and bringing you uh client opportunities or network or partnership opportunities. There's another factor in all of this and that is the ratio of content supply to eyeballs. the content and the volume of content that's coming out on these platforms and the number of people who are looking at it, right? There's a percentage, there's a breakdown, there's a correlation between those two things. Let's talk about that a little bit. Most platforms, most of these social platforms that I just cited in terms of the longevity of content are content dense platforms. Like I said, they're pushing quick decaying content. They're noisy. There's a whole lot of competition for eyeballs and they're also very creatorheavy as opposed to consumer consuming heavy, right? That's

### [25:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=1500s) Segment 6 (25:00 - 30:00)

a ratio that is critical when it comes to visibility. What is your competition when you're posting content to get those eyeballs of people paying attention to your content? Let's look at a few of the platforms. So Reddit has approximately 850 million users, active users, and over a mill 100 million of those are daily active users. So the people who are on Reddit a lot. The biggest problem with Reddit is that it's anonymous by design. When you were looking at people's um you know, screen names, that's not their real name and you can't contact them via email. You might be able to click into their profile and see their actual name, but that's friction. That's a step that you have to take and you can't do it across a whole lot of people who are commenting on your post at the same time. Also, Reddit in terms of its format is extremely discussionbased. It's based on entertainment and research and back and forth conversation and general Q& A. This huge user base of Reddit doesn't necessarily correlate to any kind of business intent. So if you're using Reddit to post about your authority and your credibility, it's very difficult to get that um that return that um that contact back to you, that cycle of outputting content and getting return from it. And in fact, a lot of creators on Reddit say that they can get over a million impressions on a post of theirs, but not have it drive any kind of inbound contact contacts. Say that again. Creditors say often that content that gets over a million impressions will often not drive any inbound contacts. That's mindblowing, right? That shows that Reddit is a very one-way platform. Okay. Tik Tok on the other hand, a billion users, right? 52% of them, over half of the users of Tik Tok have posted content. It's short form. It's entertainmentbased. It is not particularly businessfriendly. And the friction to go from viewing this thing to contacting the person who did it is a number of steps. And also just because of the volume of content on Tik Tok and the pure format of Tik Tok which is a fast short form video thumb scrolling attention span you know anorexic platform it's not particularly good for business and yes there are people who have made it on Tik Tok. I remember going to Social Media Marketing World a couple years ago and seeing a woman who was an Excel spreadsheet specialist of all things and she was killing it on Tik Tok because she did dancing videos about Excel. I mean, it was brilliant. She was absolutely brilliant. But yeah, there are business people who've made it on TikTok, but it's not a unless you want to dance about branding or, you know, do some sort of comedy sketch about branding, that entertainment platform is probably not the best platform to be on. Like I said, you have to correlate the platform, the type of platform, the vibe of that platform, and then also look at that viewer to content production um kind of competition ratio. YouTube has 2. 7 billion monthly active users globally. Crazy. But here's the thing that's even more insane, which is that on YouTube more than 20 million videos are posted every day. And if you do the math, and I did it, is that for every viewer that one video is po so every one video is posted for every 135 users of YouTube every day. Meaning that if every video that was posted got a percentage of the people on YouTube to watch it, if you break that down, your video gets 135 users looking at it. Now, of course, one video might get 50 million, might one might get nothing, but the point is made is that the amount of content that's coming out like a fire hose on YouTube means that the level of competition that you have for the number of eyeballs that are on YouTube is very tough. Only 2. 4 active 2. 4% of the channels are actually active every month. And the other thing about YouTube, and this is the biggest problem with YouTube, is that um there's no way for you to contact who these people are. For instance, I'm looking at the chat right now. Some of you have used parts of your real name in the chat. Many of you have

### [30:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=1800s) Segment 7 (30:00 - 35:00)

not. So, say I saw you here in the chat, even downloaded the chat after this live stream. and I think that, you know, I'd like to talk to Jorge or Shane or Jorge seemed interested in something that I was offering in my business. How can I contact him? I can't. That's the thing. There's me there's a firewall between me and the people who are reacting positively to my content. People may say, "I'd really like to do business with you in the comments of a video I post. " And there's no way for me to contact them. There's no DMs. So, you have to look at the platform you're on. the content you're doing and that friction that is involved in responding to or getting kind of any true action going to create a connection around your content that could result in new business for you as opposed to LinkedIn. LinkedIn users, there are 1. 3 billion users of LinkedIn globally and less than 1% of them post content. put that a different way, 99% of people on LinkedIn are consuming. They're not creating. And that's only the smallest piece of it. There's aspects of LinkedIn that make this even more poignant. And that makes LinkedIn a uniquely low competition space to play in when it comes to content. And the other thing is that LinkedIn is specifically made for business. So when it gets down to it, the quality of the attention that you're getting, number one, you're getting more attention because less people are posting and there's less competition for eyeballs. But the quality of the attention that you are getting is also much higher. And the friction around getting contacted around that content is much lower. And we're going to get into that right now. So, it's so much easier to stand out on LinkedIn than it is on any other platform. Now, let's talk about business intent and then contact friction. So people who are watching your content, their level of intent to do business and the amount of friction that is involved in their engaging with you, how that contact either you're contacting them or them contacting you. What's the friction involved in that? LinkedIn is explicitly a professional network. So the people who are there to do business. It's built around people's identities, their roles, their companies, their career history. All of those things build to verifiable credibility and verifiable existence and profiles. None of that exists on YouTube, a little bit on Facebook, right, Twitter, Tik Tok. They're anonymous platforms essentially by design. And so LinkedIn skws heavily towards people who have purchase intent. They want partnerships. They want to network with people. They want to hire people for the company. They want to be hired. They may have B2B intent. So they want to find a vendor or someone that they can partner with in their business. The entire vibe of LinkedIn is around doing business. So, when you're on LinkedIn and you're you either have a job and you're looking for more network connections or you're a freelancer or you have a business and you're looking for no more clients, your goal on LinkedIn is to get conversions, right? You want to make network connections that are meaningful connections that could result in partnerships or sponsorships or affiliate relationships or clients who are going to hire you or B2B relationships of people and partners that you want to hire. On the whole, you want conversion. On LinkedIn, there are fewer steps. There is less friction and there's less, this is an important one, cognitive effort. It takes less thinking to actually contact and make connections with the people that you want to make connections with on LinkedIn. You have to think about it this way. LinkedIn aligns content, the audience for that content, the intent of that audience in why they're viewing and why they're even there. That audience's identity and your identity and then access to you. LinkedIn aligns all of those things. All of those things that between those steps, if it's not aligned, creates friction. LinkedIn aligns all those steps in one place on one platform and that what makes it such an incredibly strong platform for doing business.

### [35:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=2100s) Segment 8 (35:00 - 40:00)

The other aspect of LinkedIn that's also really important is that your content is attached to a profile that already answers the questions that people are asking. So you if you post content and they go, "Who is this person? " They go to your profile and that profile will answer all of the questions that they have about you. Who is this person? Are they legit? Do they know what they're doing? What have they done in the past? How do I contact them? All of those things, zero friction, right? If you post on LinkedIn and someone wants to engage with you, every single question that they have is answered by your profile. That doesn't happen on any single other social platform that people use for business. LinkedIn essentially provides leverage that no other platform offers. Now, I want to talk about something that's a little it's not hard to get your head around, but it's a paradigm shift. It's a mindset shift that you have to go through when you're moving from every other social platform in the world to LinkedIn. And that is you're moving from a posting mindset to a positioning mindset. Ultimately, as I showed you in the branding pillars at the very beginning of the presentation, your goal is to become visible. You're credible. If you become visible, you can deliver value. You can develop authority and your business and your career can flourish. Ultimately, your goal is to become visible to the right people. When you're posting, posting is an activity. But the mind shift here, excuse me, posting is an activity, but the mindset shift here is on LinkedIn, you are essentially creating a positioning for yourself. You are building authority. It's not about entertaining. It's not about the output. It's really more around establishing a positioning for yourself. So, LinkedIn, if you think about it, is a positioning layer for professionals. This kind of positioning capability doesn't exist on any other social platform or any other platform that you can actually try to build a business with through content marketing. Positioning answers. If you if you've ever done brand strategy or if you've ever been involved in marketing, there's a thing called brand positioning. And brand positioning is essentially establishing in a very clear simple way the answers to certain questions. Who are you? What do you offer? Who do you offer it to? Why are you better? And why are you different? Those things when answered very succinctly set you up in your positioning in the marketplace. It sets you up and establishes you in the landscape of all of your competition in the space that you are in business. Who you are, what you offer, who you offer it to, how you're better, and how you're different. Those are positioning questions. And LinkedIn enables you to answer all of those questions through your profile. And so a LinkedIn profile and LinkedIn activity of posting content, those two things in concert with each other are establishing a positioning for you and your business in the market. And you also have to think about your content as a body of work. Like on YouTube, I have 550 videos, right? Over the last 10 years, I have built up an archive, a professional archive, a body of work of what I know and my expertise on link on YouTube. I've also done that on my podcast. LinkedIn. But LinkedIn is one of those places where my profile, my credibility, my history, my CV, all of my posting, my thought leadership is all held in one place where people can contact me directly. And when they do, I can see who they are immediately. So, you have to think of LinkedIn as basically a public professional archive of everything that you know, everything that you professionally know or want to put out there, how you think. [clears throat] This aligns with how, and now we're circling back. This aligns with how LLM's language learning language models chat GPT perplexity claude Gemini this aligns with how LLMs evaluate credibility. So, as I said at the beginning, LLMs are looking for verifi verifiable resources that to site in answers to questions that people ask

### [40:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=2400s) Segment 9 (40:00 - 45:00)

them. Them meaning the AI platform and LinkedIn's capability is the perfect platform to establish that sort of verifiable credibility. And so that marriage is what makes LinkedIn and LLM, that marriage between LinkedIn and LLM so important. And that is why LinkedIn has been elevated five or six places and is being cited four to five times more than in all of these other platforms. and even in how often LinkedIn was being cited even last year four to five times more than that because of this marriage between those two things you want to shift from a mindset of I don't want to be a content creator to I need to create a visible point of view there's two pieces of that sentence visible and point of view. You have to put a point of view out there and you have to make it visible in order to be contacted in order to establish that uh that magnetic uh presence that's going to bring you important business contacts, new jobs, new network contacts, new clients, etc. All right, you guys tracking with me? Okay, cool. Um, LinkedIn has trends just like any place else. Formats of content that are working or not working go up and down all over, you know, the social media stratosphere, right? LinkedIn is not immune to that. There are aspects and formats on LinkedIn that do better than others. And so let's talk about those a little bit and what's been changing um on LinkedIn. Carousels, love them or hate them, get more engagement than anything else. And there's a number of reasons for that. Carousels get 278% more native engagement than video to 303% more than image posts, 600% more than texton posts. Carousels get more engagement. Why is that? Carousels have an advantage. They're long form, but they're not, right? They tell a story. They have a progression. They're visible. They're kind of like a magazine. So, you get a long form story, but they're at the same time very bite-sized, right? So, it's not like a long form 2,000word, 4,000word article. It's generally 200 words, but it's broken into slides with visuals, tells a story, and it also establishes this level of education. And all of this happens in a single post. It's very consumable. And that's why carousels work and that's why they also create a higher level engagement than almost anything else on LinkedIn. And it's also really easy to create carousels. Um, Canva has amazing uh kind of templates for carousels. There are a number of different kind of carousel creating uh templates that can be driven by AI actually. So if you write 200 words of copy and then have chat GPT break it down into uh carousel slides telling a nice story and a great progression. It's really easy to create carousels, much easier than you think. The one power tip I want to tell you about carousels is that always have your contact information on the last slide. The last slide should be a call to action. How to contact you, the best way to be contacted. Maybe it's what you're selling. Maybe it's a lead magnet that you want people to go to so they can get on your email list. Use that last slide of your carousel as a call to action. Video on LinkedIn is also evolving. And there's a sweet spot with video on LinkedIn. 30 to 60 seconds. Very like it's snackable. It's consumable. It's not long form video. And 30 to 60 second videos on uh LinkedIn get a much higher engagement rate than any other length of video. Video also has the advantage that it builds trust. It exhibits you as a human being. Lets people hear your voice, see you, catch your vibe, see how articulate you are, how you think, and it builds trust in a very quick way because we can really make a connection with a human being. And the other thing is that because video is engaging, the algorithm supports and will promote that sort of engagement. And there's another really kind of there's a key aspect of video that I'm going to get to in a second which also

### [45:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=2700s) Segment 10 (45:00 - 50:00)

builds around that idea of humanity. On the whole, LinkedIn now rewards depth over frequency. And there's two there's something happening on LinkedIn which is kind of a split. There's kind of a bifurcation of content that's happening on LinkedIn. There's short form, entertaining, storybased, and then there's long, in-depth, long- form, heavy thought pieces. LinkedIn is kind of splitting in a way between those two things. LLMs are really uh really focusing in on that long form in-depth sort of text uh posts. And [snorts] if you are to heir on the side of doing shorter text posts or longer text posts, if you want to do like four short text posts a month or one really in-depth article a month, go for the one in-depth article because that's going to actually serve you more than the shorter uh length posts. So, here are some po post tactics. Here are some things to boast about or themes around posting. There are long form thought leadership posts that I was just talking about which as I said are feeding AEO or ask engine optimization for the LLMs and there's uh posing a question or taking a poll that creates engagement very easily. You could tell a personal story. This is kind of upping that level of human connection and people recognizing you as a human. And again, I'm going to talk about that a little bit more in just a second. You can explain tactics with your verifiable expertise because like I said, they can jump over your profile and see that you know what you're talking about that builds your credibility. You can present a viewpoint. again coming out of the gate on LinkedIn without a viewpoint and doing something very kind of broad swath and not putting a stake in the ground, you might as well just sit on the bench because when it comes down to it, people want you to express a viewpoint. You have to be because it is a professional platform careful about how vehement you are in how you state things because like any social platform any point of view that you put out there will attract people who don't believe that and you have to kind of you know steal yourself about the fact that people are going to comment and they are going to take the opposite viewpoint. But it's better to have a point of view and put it out there than to do a bunch of AI generated slop that is just kind of very generalized. And then like I said at the very beginning of the presentation, you also want to answer real questions that your clients asks or your ideal customer target ask. Think about how they ask questions and answer those questions as directly as you can because again, those LLMs are going to be looking to pair specific questions with specific answers in order to serve that up on um AEO, GEO, LLM. So many acronyms. Um all right, so this is one thing I want to talk about and you guys might have noticed this. This is one of the big shifts that's happening on LinkedIn and I'm sure you've noticed it and that is that LinkedIn is splitting into a little bit. I just alluded to this a second ago and that is that there is this push towards indepth very researched long form text content which is super attractive to search engines AI search engines. And then there's this emerging thing that's happening and that is these almost Facebook looking like posts where people are doing selfie videos and they're just talking into the camera and it may not be something that's even business related. Sometimes I'm seeing like vacation photos and you know here we are in Rio and it's not quite Instagram you know taking a picture of your plate of food level yet but it's definitely starting we're starting to see more and more Facebook like social posts on LinkedIn. Why is that? Why is that happening? There's this human social feed aspect that's emerging on LinkedIn and then there's versus the professional archive aspect of LinkedIn that is happening because of AI. AI has introduced this level of sloop content and generalized non-point of view sort of content that people

### [50:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=3000s) Segment 11 (50:00 - 55:00)

can't trust. There's a level of trust that is deteriorating across the internet and with all of us and that is that everything we see we're having a trouble trusting whether it's real or not. videos we see on social media. You know, we see some video then we realize though it's AI created content that's obviously AI created. LinkedIn is getting swallowed by AI created content. And it's sad, but that's why this whole human Facebook postlike thing is happening on LinkedIn is because people want to know that a human is behind this point of view. There's actually a person behind this. It's verifiable. And there's also people want to do business with people. They don't faceless corporations. People want to do business with someone they know, like, and trust. And if you put yourself out there and let people get to know you a little bit by so showing some of your human side, that attraction breaks down a barrier that is of trust that is starting to get very important in the social world because of the lack of trust that AI is introducing in all of our interactions on social. So let's do a little review. So LinkedIn is a major AI citation source now. second only to Reddit and Reddit doesn't even fit into the equation because Reddit is all discussion based and you can't contact anybody on Reddit, right? So, it's all about commentary. And so, while LLMs may be citing it for point of view, for soft human feedback, it's not citing it for verifiable content feedback. That's what it's using LinkedIn for, particularly around business. So there's major um AI citation happening on LinkedIn. It's a very low competition platform. So the competition you have for eyeballs when you put your content out there is very low. It's also a super low content to contact friction platform because it as I said it combines all of the aspects of the entire business cycle all under one roof and it's all verifiable. positioning beats posting now. So you have to think of LinkedIn as being a way to establish your positioning, your marketplace positioning rather than just a place where you're outputting stuff all of the time like on like we do on social other social platforms. And then there is um the format trends that are happening on LinkedIn. So carousels still very important. Some people are over them, but the fact remains is that they perform uh and video, but more kind of short to medium length video, 30 to 60 seconds, I guess you could really call those shorts, are pro are pres per performing very well and returning really great engagement on LinkedIn. And then there's a range of formats um in text posts that are performing, but the longer the more in-depth, the better. So, that's what I got. But here's when I want to segue just a little bit. If you want to raise your LinkedIn game, I run a community called Bonfire where there's a lot of people who are doing exactly this stuff. and as it relates to getting more clients building their business, getting promoted, making more money, making pivots in their industry where they are because it's very clear and in all of the coaching and all of the corporate work I've done in my life, great leaps that you make in your career are seldom done alone. And when you are a soloreneur or you're pivoting and you are moving from one job to another or you're developing some sort of a side hustle, it's really important to get perspective of other people. And so in a mastermind community, it's basically a group coaching, peer support, um, and peer sharing community where we're uplifting and helping each other through these pivot points and junctions in our careers. And when you surround yourself with other people, the concept is that when you surround your other self with other people who are on fire and who are really passionate and ambitious and trying to make change and progress in their careers, you can't help but catch fire, too. And so, Bonfire is the name of my community. And if you go to philipfandusen. com/bonfire, you can learn more about it. It's a really amazing community and it's run on Zoom. Uh it's a group Zoom. We meet four times a month. Two of them are mastermind sessions. One is a open office hours, open coaching session, and then there's another one which is either a visiting expert I bring people into to share with the group or an inspiration session. And it's on the circle

### [55:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=3300s) Segment 12 (55:00 - 60:00)

platform. It's kind of like a Facebook group on steroids, but it's walled off and only the member of Bonfire can access it. You get group coaching for me. As I said, we meet two times a month for masterminds, one for office hours, and one um for visiting experts. All of these sessions are recorded, so you can go back and see them again if you wanted to hear some feedback that you or someone else got again or if you missed a session and you want to catch up. As I said, it's a private online community and there is a huge resource library of tools and downloads and templates and how-tos and checklists. And also my brand strategy 101 course is housed within Bonfire as well. and you get a 50% discount on Sprand Strategy 101, which it equates to over $250 discount, which is essentially the cost of your first quarter of membership and Bonfire is available when you become an ember of Bonfire. It's just a smattering of some of the resources that are under the roof of Bonfire. The second you join, all this stuff is available to you. It's a downloadable and available to you from the first second that you're a member. Membership in Bonfire is $97 a month. And so it's generally paid quarterly. If you pay quarterly, that's the discount that you get. It's 97 a month. There's also other levels. So there's a guild level, which includes one-on-one coaching with me. So you actually get hourly one-on-one coaching with me every month. And then there's a mentorship level, which is a much higher level of commitment um which includes, you know, one-on-one in-person um interaction with me and much more regular direct mentorship. But Bonfire membership, as I said, is $97 a month. And if you go to philip vandusen. com/bonfire, you can learn more about it. There's a lot of videos, testimonials for other people who have been in Bonfire and a couple videos from me explaining more about what it is. etc. So, if you're interested in um Bonfire as a community to join, reach out to me on LinkedIn, DM me on LinkedIn and let me know that you're interested and we can jump on Zoom oneonone and uh discuss your candidacy and your whether it'd be, you know, a good fit for you to become a member of Bonfire. And so, if you haven't connected with me on social, like I said, I'm Philip Vanusen everywhere. This is my email address, by the way. It's my direct business email address, Philip Vandusenvverhal. co. And uh so if you have any questions today that I haven't been able to answer or you want to set up a meeting to discuss being a member of Bonfire, reach out to me via email. And that's it. So let's do some Q& A. All right. So I think I've seen a couple questions come in. I need just a little wet my whistle. Hold on. All right. I'm going to take the slide off. And those are my socials again. That'll run out after a second. Okay. So, I'm going to scroll back here. Um, okay. Here we go. Shane said, "I don't have Instagram, so post all art samples in LinkedIn. Is this a mistake? " No, actually, Shane, it is not a mistake. And there are ways that you can kind of game your LinkedIn profile um to post your artwork. There's a few places. One, and I would post on Instagram, but I would also post on LinkedIn. And the cool thing about being an artist or a creative or posting your design work on LinkedIn is that most people who are on LinkedIn are not creative professionals. They're kind of business people, right? So stuff on a feed that is creative design work, photography work, illustration work, art samples, those stuff pop out like incredibly on LinkedIn feeds. So, and if you add a couple hashtags when you post it, it'll go to a broader range of people than the people who just follow you. and so or that you're connected with. So, LinkedIn is actually a very good place to post your creative work. Here's a hack in your profile. If you have, you know, a job listing, say create a job listing for yourself as an individual like a freelancer and then in that job listing, you can have different positions. So, same job but different positions. So, for instance, I was an employee of Old Navy for a while. I started as a senior designer, art director, creative director, VP, couple levels above that. And so under my Old

### [1:00:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=3600s) Segment 13 (60:00 - 65:00)

Navy job listing, I can actually have different um different uh positions that I've held within that company. Here's the hack is that if you create something for yourself and you create a job for yourself and then you create different positions that you've held within that job, you can post PDFs for every one of those. If you go to my profile on LinkedIn, you can see what I mean. Under my Verhal LLC job description, there's a number of portfolio pieces that I have and they're basically different positions, but I named the position the client. And then so my position was this client's name and then I posted a PDF of a case study from them. And so you can basically post ranges of your creative work by kind of hacking how LinkedIn does job descriptions. You also have your banner. So on your profile page, there's a banner at the top. Um, one of the things I just discovered is that if you're a premium member of Bonfire of sorry, premium member of LinkedIn, if you, which I believe is about four $29 a month, you can now have your banner at the top of your profile be a slideshow. You can show up to five different images and they slide by at a rate of once every 3 seconds. Again, I have this on my profile. So, if you want to see what it looks like, go to my profile on LinkedIn. And uh and so if you want to display some of your artwork, not just a single static image on your profile, you can create, you know, five different banners and have them slide by as a slideshow. Another great hack for showing your work and definitely show it on post as well on LinkedIn. So, it's not a mistake. That was the longest answer for the fact that is not a mistake, Shane. Um, uh, well, Colette, who used to be in the guild, which is a precursor to Bonfire, um, who specializes in rhetoric. Hi, Colette. It's really good to see you. Um, she says,"I wonder how many LinkedIn uners users are active at any given time. " That's a great question to ask Chpt or Claude or you know I actually that's a data question and I can't say I have it. The other thing is that a lot of these platforms don't actually publish user information or number of posts or give that sort of data out. Um, but it certainly is a very active platform and I think that it's going to get increasingly more active and increasingly more important in the business world because of what's happening with the citation levels that are happening in LLMs. So, I think it's a place to start investing in. Um, okay. So, Shane said, "Is the verified blue so important? I had trouble with the passport up ID upload. " Uh, Shane, the one thing I would say is that verif being verified on Facebook or on threads. Um those sorts of things are or LinkedIn are important but if you have to pay for it like certain levels like on Facebook I know that you actually have to pay or Instagram you have to pay if you feel like the chances exist that someone's going to impersonate you or someone does impersonate you and does a variation of your name and starts to post your content as them and they hijack your identity online then I would pay for verification. If that's if you don't have a huge following and there's not that danger going on, I don't know that I would to be honest with you. I don't think that it's that important. That's my own personal point of view. Um, okay. Need to scroll down. See? Okay, here we go. Shane asked another question. Is LinkedIn Premium a waste of time for creatives? I actually don't think so. Now that said, I get LinkedIn Premium for free because I'm a LinkedIn top voice and that's because I posted so much content for so long on LinkedIn. So, I get it for free. But 29 and but I paid for it for probably about eight years. I paid for premium. And if you are job seeking definitely pay for premium because you can communicate with people without having to pay for um comm communicate with people that you're not connected to without having to pay for inmails. The other thing is that you connect you can connect with people um very easily much more easily. Search is a lot easier to find people in your industry and you can connect with your connections

### [1:05:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=3900s) Segment 14 (65:00 - 70:00)

connections. So you can branch out and do more with LinkedIn Premium than you can with the basic free LinkedIn level. If you go on Google, go on chat GPT, you can get information on what's offered in premium and what's not. I think that if you're looking to actively build your business or if you're actively looking for a job, paying for LinkedIn premium for a period of time is a wise wise investment. And like I said, it's only $29 a month. Um, okay, here we go. This is a great question. Harris Ali said, "What's a tip for a complete beginner on LinkedIn as a designer? " I kind of just went into it. Um, Harris, um, and that is that you want to get your work, your design work on LinkedIn visually. Use your banner behind your head at the top of your profile. Um, use that banner as a billboard to showcase your work, your design work, make it look great. The really great thing about digital is that digital profiles, people like put their profile up or their banner up or whatever it is and they leave it that way for like four years. Here's the thing. This is digital. You could change it every day if you want. So make yourself a schedule and say every three days I change my banner and have 15 banners that you rotate through. So every time someone goes to your profile, it's going to they're going to be going, "Oh, this looks new. " And you're going to be able to showcase more and more of your work. So I would definitely use that banner. I would post your work, little case studies. Hey, I worked on this. This was a great design project. This was my exploration for this design project. And you can, as I said, kind of hack the LinkedIn um job category listings to showcase your work in an inventive way. Like I said, go to my profile on LinkedIn, look at the section for Verhal, and see how I'm showing my case studies. You can show your work that way. And you don't have to be premium to do that. It's just you're creating different positions that you held at your company and you're using those as ways to showcase multiple pieces of your work in PDFs. So, that's what I would do. That's my complete beginner is build out your profile. Um, and I have a really somewhat popular video here on um YouTube. If you go to my channel and search for LinkedIn, I did a live stream on power tips for link building your profile for on LinkedIn for creatives. Watch that video. It's going to give you a tremendous amount of stuff that you can do that's really going to really up your game on LinkedIn. Um, all right. Scroll, scroll. [sighs] All right. Jorge asked a question. said, "Should I post my YouTube videos to LinkedIn or should I create something different like a carousel or text post linking back to YouTube? " All of the above. The great thing about YouTube videos is that they are massively repurposable. I have used content from my YouTube videos to create carousels and you know, top 10 list, top eight list, easily transferable to a carousel. Should you post your videos on LinkedIn? Yes. The cool thing about LinkedIn is that if your videos are under 10 minutes, you can post them natively on LinkedIn. And you LinkedIn loves native videos, right? It's going to promote and highlight a natively uploaded video more than it is a video that is actually a link to offsite. Why is that? Because, you know, LinkedIn as a platform doesn't want anyone going off-site. They want people to stay. Same thing with Facebook. If you post LinkedIn uh YouTube videos on your Facebook profile, Facebook hates them because people click on the video and then they go to watch it on YouTube and suddenly they're down the YouTube rabbit hole and they're not coming back to Facebook. So, if possible, post your videos natively if they're under 10 minutes on LinkedIn. And as I said in the presentation, there's this great sweet spot for shorts, 30 seconds to 60 seconds on LinkedIn and posting native videos showing you it could be a snippet of a longer form video from YouTube. That's another thing I've done a lot of is that I take, you know, take your video into the script and have it chop it up into some snippets and then post it on LinkedIn. Here's a power tip about this though and remember this Jorge and that is that link over 50% of people who watch videos on LinkedIn watch them with the sound off. So absolutely um put subtitles burned in not just

### [1:10:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=4200s) Segment 15 (70:00 - 75:00)

automatically generated but burned in to your videos so if anyone's watching the video they're watching what you're saying um they can read what you're saying. Uh and then yes and I answer the other part of your question which is definitely create carousels from your YouTube content and you can also um link back to YouTube if the video is over 10 minutes long. I always promote my videos on LinkedIn and uh again it's the internet sees all. So if your content is showing up on multiple platforms and you're establishing that breadth of visibility and that authority, you're going to be cited more on Google search and LLM search. So repurpose, repurpose and yes, post to LinkedIn. Okay. Hope that helps. Um, okay. Jorge also asked, "Uh, does changing the banner or positioning hurt your SEO? " on your LinkedIn profile hurt SEO? Absolutely not. I don't think that it probably even registers that. Um, and actually updating your profile on LinkedIn or updating your website regularly actually sing signals to Google search that your website is an active platform. If you publish a website and you don't change it or don't update it or add anything to it for a year, Google looks at it as dead. That's one of the reasons why blogs are very helpful for websites is if you're posting a blog every couple weeks, you're updating your website and Google is seeing that this website has been updated. So, it's seeing that it's not mothball, it's not old, it's not dead, and it will elevate it in search. I don't and I know that happens with LinkedIn and your profile and the content that you're posting on LinkedIn as well. It was it will elevate you in search on LinkedIn. It will also LLMs and in Google. your banner. I don't think it really has an effect on it. I am not absolutely positive about that, but that's my gut. I don't think it'll hurt your SEO. Um, all right, you guys. This has been awesome. I've had a really fun time today. I hope you have, too. Um, and again, if you are interested in joining my Bonfire community, I got to put this up here. Uh, it's an amazing mastermind. And if you're at a point in your career, mid to late career, where you're looking to pivot or grow or go independent or find a different role, it's a lot diceier looking and finding a different role late in your career because agism in the creative industries are is horrible. And I don't want you quitting and finding yourself, you know, floating out there with no career insurance policy or no plan for the future. And so there's a lot of people inside Bonfire who are building businesses, small agencies, content empires, um getting more clients. It's a really cool and vibrant group and um you should definitely check it out. Um okay, there's one more question just came in that I'm going to take. Soulfire asks, "How can you make use of your contacts and or followers? " Okay, so here's a little content contacts or followers hack for LinkedIn and that is in order the best thing that you can do on LinkedIn is to post content first. Two, you want to engage anyone who likes comments on your content on LinkedIn. You comment thoughtfully back not just like hey thanks multiple sentences. Make it a conversation. The more engagement that you have on your posts on LinkedIn, the more elevated you will become in search. LinkedIn loves engagement. Here's a hack in order to kind of um in order to juice that process. Post some content at the end of your thought piece where you pose a point of view. Ask a question and say, "I'd love your opinion on this. " And then tag three of your contacts. I've had people do that and then tag like 25 people. That's called tag bombing. And don't do that, okay? Because it's the quickest way to kind of like piss off all of your contacts. So, but if you're thoughtful about it and you ask a question and you're truly interested in the points of view of three to five people who are in your network, what it will do is it will they'll get an alert about it. They'll think, "Oh, wow. Soulfire really wants to get my opinion on this. Maybe I'll pop in. I'll read the post. A, and B, I'm I'll like it. And then maybe I'll answer the question. They feel seen. They feel appreciated that you're you are interested in what they think. And

### [1:15:00](https://www.youtube.com/watch?v=rU3coUJqQWg&t=4500s) Segment 16 (75:00 - 77:00)

then also, they're going to come by and drop a comment. And that kind of engagement is gold. So, you can um there's another aspect of posting content that you want to pay attention to, and that is where are you showing up in the LinkedIn feed. So asking for engagement from your followers or your network connections through your content by tagging them and asking them a question or you can just tag them just to you know alert them to the fact that you posted this thing. You can also at the bottom of a post have hashtags. Hashtags will help you show up in other feeds. So if you do a hashtag branding content marketing hashtag graphic design, your post is going to show up for anybody who is searching those hashtags. And there are people who go on LinkedIn and they search hashtag graphic design and they look at all the hashtag graphic design posts. So if you use hashtags conservatively, I would say no more than three on a post and to five people that you tag on a post, you can increase the reach of your post, of your content on LinkedIn exponentially. And so those are two little hacks about how to make use of your contacts or your followers. Um, all right you guys, that was it. Soulfire, thanks for that last question. I think that was a really important and good question. Uh, if you're interested in Bonfire, go to philip vandusen. combonfire and check it out. Um, or hit me up in a DM on LinkedIn, send me an email, and we'll jump on Zoom and talk about your membership and if it's right for you. And with that, thanks again for watching. I hope you guys have a great weekend and a great week next week. Chances are I'll be going live next uh Friday as well. So, watch that um coming in. And um I uh hope you guys enjoyed this information on LinkedIn. So, take care.

---
*Источник: https://ekstraktznaniy.ru/video/17338*