# Amazon PPC LIVE AMA with Kevin Sanderson

## Метаданные

- **Канал:** My Amazon Guy
- **YouTube:** https://www.youtube.com/watch?v=mVJ93IHX2wc
- **Дата:** 18.03.2026
- **Длительность:** 56:31
- **Просмотры:** 151

## Описание

Mid-March is when PPC gaps start to show.
If your campaigns aren’t dialed in yet, Q2 will just amplify the problem.

Join Kevin Sanderson LIVE this Tuesday, March 17 at 12:00 PM ET for a PPC AMA where Amazon sellers can ask their toughest advertising questions.

Bring your questions on:
→ Lowering ACOS without slowing down sales
→ Finding wasted spend hiding in search terms
→ Structuring campaigns for consistent performance
→ Scaling ads that actually drive profit

Strong PPC isn’t about spending more, it’s about spending with intent.
Now’s the time to tighten your strategy before Q2 momentum starts.

📌 Need personalized help with your PPC strategy? Book a free strategy call → https://bit.ly/4jMZtxu

## Содержание

### [0:00](https://www.youtube.com/watch?v=mVJ93IHX2wc) Segment 1 (00:00 - 05:00)

FBA storage I'm eating returns pile up too. Oh, what else will you do? I look at my dashboards erased. My margins are gone. It's a slap in the face. Prime days a promise, but it's such a race. How much will I make if I'm replaced? It's a cruel number. These keep climbing profits to us. Oh, it's cool. The sellers wonder how to survive when the margins go under. It's a cool cool. Oh, it's cool. It's wonder Amazon's back — and they got a new scheme. Reimbursement slashed. It's every seller's dream. They're digging deep, taking more from the pot. Let's break it all down. Expose what they got. March 25, it's a policy drop. They say manufacturing cost, but we know it's a flop. Give us your cogs. the demand in the price, but if you don't, they'll estimate. Nice. Nice for them, not for you. Watch your payout shrink. That comprehensive ail is a corporate wing. Lost in the warehouse, damaged on the floor. Now they pay you pennies, not a cent more. Fees on the rise, profits on the run. They don't lift a finger, but they pocket the fund. — We're fair. — They shout while they cut our shares. Amazon math, man. It's full of errors, fees taking our dough. They're stacking the deck, and it's sellers who owe reimbursements. They're taking us down, but we're still here. We don't mess around. Straight to the top. Amazon's game. It'll never stop. Margins tight, but we keep the grind. Sellers unite. We're one of a kind. — I thought it be a little support. They never seem to give me I'll never be found out of luck. You don't care about my business. Just trying to make a seller support. You suck. This one for the sellers on the grind. Getting left on red, wasting all their time. I hit up support. Got an auto reply. Thanks for your patience, man. I want to cry. Inventory lost. My margins are toast. The reps playing tag like the Casper the ghost. They pass me around. It's a neverending game. Nobody takes action. Everybody shifts blame. My a's down. I'm out of the race. They say that let's get laid. Yo, what a disgrace. Amazon seller support. You're breaking my heart. No answers, no fixes, just tearing me apart. Hours in the queue, stuck in the dark. Amazon seller support, you're missing the mark. Amazon, that is a key. Seller central dashboard, that's where I be. Analyze the funnel, see what we lack. Then we optimize. Sellers know it's a fact. I get it popping, you know that it's lit. Climbing the rankings, ain't no room to quit. I check the data, they notice the stats. I keep the method, that's how you adapt. Metrics are showing, you know, I cap. Amazon sellers, it's time to react. I'm about action. I do this with passion. I got them like, whoa, what is this? Huh? I don't know, dude. I think everybody's just buying stuff based on reviews and badges or whatever. They don't even know who we are. These customers don't even know the name of my brand, but they keep clicking add toart like it's part of the plan. They see that Amazon badge and think it's all brand. But yo, they don't even know the name of my brand. Click, click, scroll, build your store. Amazon's waiting. What you waiting for? Brand it loud. Make it shine. Steven's here to drop the rhyme. Plug it. — Now listen up. I'm Steven Pope, Amazon guru. I'll help you cope. Step one, get that trademark stamped. Without brand registry, you're Amazon cramped. Head to

### [5:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=300s) Segment 2 (05:00 - 10:00)

seller central. Log in quick. Manage stores tab. Yeah, that's the trick. Upload your logo. Flex that style. You're about to make Jeff Bezos smile. We pick a template marquee or grid. Drop your tiles like a branding whiz. Hero image. Big and bold. This store is going to glitter like digital gold. Build your store. Amazon's waiting. What you waiting for? Branded loud. Make it shine. Steven's here. Let's — Yo in the trenches of the Amazon game. Trying to survive while it's driving me insane. Nobody warns you. They just claim it's passive income. Nah, it's pain. I'm sitting at a birthday laughing, chilling next to a newbie Amazon seller spilling. She's like, "Prime so smooth it's a killer. " Then tried to sell, now she's stuck in a thriller, finding products. Yeah, that's the first grind. Scrolling Alibaba, losing my mind. Sample suck, manufacturers decline. I'm like, dang, how's anyone doing this fine? Ship it in, pay for the bubble wrap, but they ship glass bottles in padded crack. Now I got hot sauce leaks, refund stack, customers pissed. Man, I'm under attack. Amazon's a beast. It's a fight, no peace. From SEO to PPC, the hustle don't cease. Think it's passive. Nah, you better increase. Your tolerance for chaos or face defeat. Trademark wars, brand registry is a scam. They banned my brand. Now I'm in a jam. Listings yanked. Products ranked and tanked. Lost dogs in the catalog. My account shanked. Now let's talk ads. It's a rabbit hole. Thousand hours deep, man. It's taking my soul. Weekly negations, bulk sheets for control. Excel's my new weapon, but it's taking its toll. SEO's no joke. Keywords in the game. All text A+ content playing insane. Lifestyle shots. Avatars for fame, but the CTR's low. ALL PRODUCTS LOOK THE SAME. AMAZON'S a beast. Think it's passive now. You better increase your tolerance for chaos for face defeat. — Let's go to max school to max school. Class is now in session with Professor Pope. They got the Professor Pope wrote the recipe. Helping Amazon sellers grow sales exponentially. Amazon's a jungle, but we map the strategy. Brand strategist playbook. It's a guide to victory. Troubleshooting catalog. You know we got the answer key. Boosting all your rankings, turning sales into a legacy. So deep you think we studied at max school. Every step we follow leads to croaky. It's a golden blue. Stuck on keywords. We'll find the ones that work the best. Using helium 10 strike distance. Keywords pass the test. Incremental indexing ensures the listing set to rise from the back end to the bullets. Optimization hits the skies. Brand store creation. Yeah, we make it shine and flow. A+ content design makes conversions overflow. Need your images on point. Best practices in the plan. All text and photo rules ensure your visuals command. SEO meets PPC. It's balanced every step aligned. We'll construct the MKLs that drive rankings over time. Budget caps and bid adjustments. No more wasted spended. Segmentation builds campaigns that sellers can defend. Got a hijacker? No problem. We'll file to take them down. Review request and action. Five star ratings come around. Flat file updates, market share reports. It's all in reach. Professor Pope wrote the P so sellers learn and teach. Meanwhile, my Amazon guys on the case fixing up my problems at lightning pace. Ticket escalations. Mags the boss. Even Amazon says we'll take the law. Sellers support don't know what's up. Passing the buck when the issue gets tough. They're the official team, but they can't comply. So they say reach out to my Amazon guy. They're supposed to be the pros, but they can't decode. Policies and tools from their own damn road. I'm paying fees, yet they bring me stress, but Mag turns my chaos into pure success. Sellers support reps, they throwing shade, but then admit, yo, will get you paid. Third party agency while fumbles in their own damn zone. passing the tough team but they can't comply. So they sayach out. So here's the truth. Let's keep it real. Mag's a team with the prolevel skill. Amazon sellers, you know the support says call, they'll give you peace of mind. Amazon seller support. You can suck my image stack. Sucking is all you're good at anyway. Bezos, hit me up if you want to seller support. I'm buying laser chase. Peace. — All right, we're going to be talking about payclick advertising, how you can grow your sales, be more profitable, and all of that fun stuff. So, my name is

### [10:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=600s) Segment 3 (10:00 - 15:00)

Kevin Severson, and I am going answering your questions. We already have questions coming in. Best time to answer best time for me to answer your question is when you ask it because what ends up happening if you wait until the end of the storyt let me know in the comments or click say, "Hey, Kevin, I can hear you. " So, I'm gonna get some questions, but we're here to help folks out answers. Apparently, we've got someone here named Anthony who says, "Question. I subs. I haven't heard anything back yet. Um, what's the typical response payment submitted and what are the usual next steps? um placed an order for 154 images. Oh, thank you for Oh, apparently my audio. Does anyone else have any issues with my audio in? Um, please let me know and uh we'll see what we can do about that. Um, so again, you can hear me, let me know. also let me know. So, the person who had the issue with the um order they placed uh can you email orders. com RS? I let the leader of that team know um and he's going to uh take a look at it. So, uh, that way we can make sure that everything is squared away because you should have gotten an email, an onboarding email within 24. Oh, look, look at our producers right there on the screen. That is I think I need to uh basically So again, hopefully my audio Sorry, I think I got it figured out. So, hopefully you can hear me now. Uh, let me know in the comments. Kevin, I can hear you. Kevin, I can't hear you. Um, hopefully I sound halfway decent. So, people are saying that's better. So, I've got that. So, sorry folks. Audio issues. I don't know what's going on with this mic. I've had it for a few years. Maybe it's time to get a new one. So, all right. So, let's go ahead and answer your questions here right away. Um, let's get to that. So, I do have questions coming in. Um, drop your questions in. So, why so cute says, "Hi, Kevin. " Hi, Y so cute. Um, how do you diagnose whether poor PPC performance is due to traffic quality versus listing conversion? So, good question. And it's kind of a chicken and egg problem, especially on Amazon, because as you probably heard me explain before, in order to get sales, you got to have impressions. But in order to get impressions, you have to have sales. So at the end of the day, you can show your product all day long, but if it's the impressions to the wrong people, people not necessarily interested in your product, it's not going to sell. Um, and then once they click over, you need to get them to convert. So what one of the best things you could do to take a look at u where is the issue is it more with your clicks or the conversion

### [15:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=900s) Segment 4 (15:00 - 20:00)

clicks or is it more with the conversion which there's an overlap. It's not 100% going to tell you this but the best way to look at it is take a look at your brand analytics report assuming you're brand registered. If you're not brand registered, don't pass go. Don't collect $200 as they say in Monopoly. Go sign up for a brand registry. Uh we can help you with that here at My Amazon Guy. Um but basically what you need to do is you need to figure out what is the issue um that is causing brand registry or sorry what is the issue uh that's causing you to not uh convert as well as your competition. So, in the brand analytics report, you can take a look at your clicks and add to carts and purchases and just look and see compared to your competitors, where are you doing worse, but just do a quick little analysis of that. You're going to have to do that by keyword, but that's going to be helpful to point you in the right direction of where the issue might be. So, let's get to some more questions. So, if you have questions, drop them into the chat. Uh, more confirmation from folks that they can hear me. So, that's good. Uh, so I'm glad everybody can hear me. Uh, that is the goal is that you can hear me. So, I do apologize that I was having technical difficulties. Um, and I will have to investigate what was causing that. So, let's go ahead and uh as we're waiting for some more questions to come in, I'm going to go ahead and just share a few things with you guys. So, um I am going to be more than also willing to not just answer your PPC questions, but if you want, I will take a look at your um your listing if you want. So, just tell me the AS and what marketplace it is in and I will pull it up and I will give you a uh some people like to say listing tearown, but that sounds so negative. I will give you constructive feedback on things that I have learned both for selling almost 11 years on Amazon as well as things I have learned uh here at My Amazon Guy and from uh doing virtual summits with a lot of the smartest people in this business. So, we're here to help you out. So, um also Anthony says, uh just sent the email. Thanks, Kevin. So, yeah, Anthony was having some issues, uh with an order and our team is working on it. Uh so, hopefully they get back to you here shortly. So, um with that, let's go ahead and talk about a few things. So the question came in earlier about if you should spend more time fixing your listing or fixing your traffic. Now the two go hand inand. So, you want to take a look at, do you have the most relevant keywords that you're going after, or are you showing up for keywords that are semi-relevant? And maybe they're getting you a lot of cheap impressions, clicks, but they're not converting, then maybe you don't want to go aggressively after those keywords. Uh, so that would be a couple things you could do. Then, if you want, um, let's just take a look at on Amazon. This is my favorite one is taking a look on Amazon at a couple of keywords in the search. So, we're going to take a look at toothpaste. And people might be saying, why toothpaste? But let's go ahead and share my screen here real quick. And you'll see why I like toothpaste. So, it's a very high volume keyword. It's one I do not recommend you go after unless you're like Colgate um or Proctor and Gamble or whoever. Um but let's just take a look at tooth paste. So, as you see, now we're starting to see multiple versions of this value pack of four, which we used to not see, but now we're starting to see more and more of these. Um, my favorite one. Oh, it's not here right now. They might have sold out. One of my Oh, no. One of my favorite examples of this what we're going to call the main image hack is one that's actually Colgate. No, sorry, it's Crest. No, it's it is Colgate. I have it at home. I use it every day because I got it was a pack of six where it's literally a box that looks like this and it just came shrink

### [20:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=1200s) Segment 5 (20:00 - 25:00)

wrapped. So, let's just take a look at this one here. So, if I go here, now this is kind of confusing because it's value pack of four and they're showing two value packs of two. I think they're making it too complicated because you got to do more mental math. Avoid mental math. But the Colgate version of it just has a box and then a tube of toothpaste. It just says pack of six in that case. But you might be saying like, okay, what are people going to complain that it didn't come like that? Well, let's take a look down here. Okay, so if I look at the photos, okay, people are showing before and after um they're showing their their boxes of toothpaste. They're not no one is showing that like brown box. So, I'm guessing this all just kind of comes together. probably shrink wrap, just a stack of four tubes of toothpaste. So, the reason I bring this up is a lot of times people get very nervous about like, oh my gosh, can I use these uh tactics like uh what we would call the main image hack where you have uh important information or maybe a important keyword right there in the main image so it grabs your eye and it reminds people that this is what you're looking for. Uh, most of the time you wouldn't want to use your logo um too much, like you wouldn't want to have it take up a lot of space. But here, Armanhammer is a big brand name. Now, you may be saying, "Well, I'm not Arman Hammer. How are they getting away with it? " Well, let's take a look. Oh, just as I thought. Shipper and seller are both Amazon. So, this is a firstparty listing. That means Amazon is selling this themselves. So, if Amazon is getting away with this, why can't you? Now, you might be saying, "But is this going to get my account shut down? " Probably not. Now, there is no guarantee that something won't happen on Amazon, but in our experience, it's not your account that's going to get shut down. It's not even the listing that will get shut down. They may just suppress the image. So, most likely, it would just revert back to a different image. So, you want to have a good main image that is going to help people find your product or see it in a sea uh or they visualize that is the product for them in this, you know, monstrosity of other products they could buy that they see on this search engine results page. Um, in fact, let's look at another one. We'll look at Garlic Press. Let me bring this back up on the screen. So, if I'm looking at this, you can see this is a more competitive, more private label friendly um product. Meaning, it's not as much about the bigname brands. Now, Zule Kitchen is kind of a bigname brand in the Amazon seller community. Like, people look up to this brand, but let's be honest, your average person on the street, if you say, "Hey, Zoule Kitchen," they have no idea what you're talking about. They're like probably think you're talking about a restaurant. Um, but they're doing these type of tactics where they're, you know, showcasing the product, what all is included. Um, you know, they're doing very well. I would say they could probably add a keyword on there somewhere. Like this one here has effective garlic press studs, which careful the keyword that you put in there. Like that doesn't really grab people. Like effective garlic press studs. That's not something people think about. This is probably a seller in another land far away who came up with this. Maybe the English is not their first language, but they're still doing well. They're getting 3,000 um sales. So, they they're doing something right. Then, if I look at what else? Oh. Um, you know, this one here just says garlic press. This one I'm Well, actually, let's go back to that. This one, they have Amazon's bestseller tag. So, that means what they're doing seems to be working. Um, and you know, you can see here like it just says Garlic Press and it's got like their logo, Gorilla Grip. Because if I click on that, it's supposed to look like a hang tag. I guarantee it doesn't come with a tag that looks like this, but somehow they've gotten away with it. Um, and that's helping them because they're the best seller for garlic press, which I

### [25:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=1500s) Segment 6 (25:00 - 30:00)

would imagine is a pretty competitive keyword. In fact, if you've been selling on Amazon for any length of time, you've probably heard people joke about garlic press. Um, it's an example people have been using since like 2016ish of, you know, a private label type of product that people sell um, and one that's kind of as a joke become very uh, competitive and kind of cliche, but if you want to sell one, you know, they add the garlic in a lot of these, but a lot of times they use the packaging, which I would say here this company like they did a good job of having packaging there and it says Garlic Press. I would put Garlic Press here on the packaging and then maybe have their logo down here just because this in the center is more the real estate that you want people to focus on. Like no one's ever heard like more people have heard of Zule Kitchen than have heard of Zignity. Nothing against this brand, but I would say they probably want to put garlic press right here because people are looking more in the middle of the uh image. So if image it says ziggy and that says that doesn't really help them. You want to go where their eye the eye is usually going to go to the middle or something that attracts the eye. The corner here is not something that's attracting the eye. So that might be something you just put the logo just to brand it. But what's more important is that this is a garlic press. So that would be my suggestion to them. Um if you have questions, drop them into the chat and we'll get into your questions here in just a minute. Whether it be about pay-per-click advertising, about u anything Amazon related. Um I've been selling on Amazon now for almost 11 years. I've spent more money on Amazon than I would need to pay off my house, my mortgage. Um I said that to my wife one time. She kind of like looked at me like really? I'm like well yeah it's brought in a lot of money over the years too. So with that uh I'm here to answer your questions. Uh I'll be going on until till about the top of the hour or you know if questions um if I am able I might go a little bit beyond but the best time to answer ask your questions is now because I've been doing this for a while and one of the things I've noticed when we're doing live streams like this is you get people watching and they're like well I want to learn stuff and then maybe they're embarrassed to ask a question And that's okay. But I can pretty much promise you whatever questions you have, other people have. And they'll be like, "Oh, wow. That's a good question. I'm glad that person asked it. " Just like if you watch from the sidelines, you probably think to yourself like, "Oh, I'm glad that person asked that question. " Because you learned something. So, it's all about making sure you learn something and we want to help you out with that. So, couple things also to keep in mind. It's kind of like high school or a meeting with HR or uh college where whoever's facilitating the meeting might say, "Hey, does anyone have any questions? " And then it just starts off with people kind of looking around the room who has questions. Then all of a sudden there becomes this energy, this inertia of questions and then more people start asking more questions and that that's normal. So what I would say is if you have a question ask it now uh because as we get more questions YouTube LinkedIn whomever will start to take our recom take our stream and recommend it to more people. So it's more people coming in and then each question that everyone asks will prompt another question in someone else's mind. So that means right now I've only got a few questions in the queue. Um, so I will don't see any reason why I won't be able to get to your question. If you ask your question at it's now 12:19. 12:48, I might not get to it. So now is a great time to ask your question. Uh, with that, I'm going to go ahead and start getting into some of the questions that people have asked. Um, Anthony says, "I'll need that after my listing upgrades, lol. " Probably not on display though. Do you guys do private listing reviews? Absolutely. So, if you wanted to, and this is applies to everyone here, you can go to myamazongu. com asin my amazon. com. Oh, look at that. Our production team is on the ball with that. You can just go to my amazon. com

### [30:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=1800s) Segment 7 (30:00 - 35:00)

and our team will do a free listing review. uh share with you, here's things you can improve on. It's not just generic stuff like they're actually going into keyword tools and showing you keyword opportunities, maybe ones that you hadn't necessarily thought of. So, those are all things that you can do. Um, and that's a free service we do. So, just go to my Amazon guy. com. Now, will you probably get an email from our sales team afterwards? Yes. But are we here to provide value on the front end? Yes. Because the way we look at it is the best way we can show you that we can provide value to you is by providing value to you. So all right, if you have questions, drop them into the chat. Now is the best time to ask them before we start getting busier here because I am starting to get more and more questions popping in here. So with that, let me go ahead and get into um Anthony says, "Do you guys offer launch services to make sure PBC is correct in the niche we are in? will be the uh will the 1500 PPC management be that I don't want to waste any more time. Thank you already month in so far. Yeah. So we have the variety of services which I don't want to just make this thing a sales pitch. Um but happy to answer whatever questions people have. We have PPCon services and we have full service. So PBC only means we just take care of your paid ads and then full services we do a little bit of everything. um like paid, we take care of your paid ads, we work on your catalog, we do the uh your SEO, we do a lot of stuff in back and design work for your listing. It all works together. But PPC, we could absolutely could. We also have what's available or we could do a PPC audit um which that we actually go very in-depth on and it's a lot of stuff you get back and so that can give you a little bit more insight. tailored um if you're not ready to commit to um I believe it's a minimum three-month contract for the uh PPC services, but if you wanted us like to manage your PPC, just to audit your PPC and give you recommendations um and a lot of data behind that u then that's an option as well. It's the PPC audit if you go to the services page on our website. All right, next up. What's the best way to average var or advertise variation? I've started to mix the two words together there. Um, so the best way to advertise variations in my opinion is kind of let the cream of the crop rise to the top. So let's just use color variations as a u as an example. you probably unless you know for sure like which are your best variations. But if you're just kind of starting out or you know it's not 100% clear which ones are going to give you the lion share from ads advertise everything initially um to like whatever the primary keywords are ones that aren't specific to let's say color. So if you have u clips I don't even know chip clip or something I don't know some kind of clip let's say you have you know set of blue set of green set of clear you could just have whatever the keywords are for this that don't relate to the color like all in one campaign and you could advertise to all of the asens in that variation family. And the reason I like to do that is over time, Amazon's algorithm will pick whatever seems to be working the best. And sometimes it's the one people click on and buy. that people click on the most, but they end up going to the other ones while they're there because they're like, "Oh, I can because they see the swatches or whatever the case is for your variations. " So, what is the click getting the most sales to? And then let that work on its own. not necessarily what's getting the most sales, but what's getting attributed the click to the most sales because they might click into other variations. Then if you have, you know, you could theoretically take all the keywords you were going for in that other and just add green, add clear or whatever to the beginning and then take those color specific keywords and put them into a color specific campaign and target just the color specific product. So clear chip clip set or some clear chip clips and then you go to the listing for this and then you have another one that's like green whatever. So all those keywords just with green instead of clear or without the color and it's

### [35:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=2100s) Segment 8 (35:00 - 40:00)

going to just the green version. That would be the way I would suggest to do it. All right, moving up. Let's take a look. Anthony says, "Zero conversions and I'm ready to fix the listing entirely, one by one and then the PPC if results don't come in. Zero conversions still. " Ouch. That's not good. Um, so there's probably a few things going on. So yes, it's easy to talk about like, oh yeah, you know, PPC and listing. You probably need to take a step back. How are you positioning this product? Um, and maybe Amazon's still trying to figure it out. Maybe your listing needs more work, which if you bought our listing services, we would help you with this. Uh, but it's possible that your listing needs a lot of work, but I would say take a step back and figure out like, okay, what problem are you solving? So whether it's a chip clip, whatever, you know, are you positioning this in a way that gets people to understand it? And you know, if you're working with our team, we we'll guide you through that. But just for everybody watching this, if you're just curious, like, you know, if you're having minimal or zero conversions, um there's probably just some something's not clicking with people. And so, one, you might have the wrong traffic coming in. So, maybe it's the wrong keywords you're going after. One thing I always recommend doing is just go on the search page for that keyword. Like for example, I bring up this example a lot, but I'm going to actually go there. So, let me share my screen. All right. So, one example I like to give is a dry erase marker. Now, just so happens that usually I say you don't see a lot of dry erase markers, which you really don't. The only dry erase markers I'm really seeing just happen to be the very first one, but who is it? It's Amazon Basics. So, Amazon Basics dry erase marker. Whereas the rest of markers happens to just be like a lot of crafting markers or like school markers like Crayola. And as I scroll down, what else am I seeing here? Um, okay, more dry erase markers. But this is Amazon, you know, giving themselves preferential treatment. I see Sharpies. Um, you know, more kind of school or crafting markers. Okay. Now, a little bit of dry erase, a little more dry erase, but it's like the primary brands. Whereas, if I was to look up it's a completely different. It's more niched down. So yes, there's probably a lot more traffic for markers, but it's not necessarily the right traffic. So like here you can start to see it's not just Expo, which is like the big brand of dry erase markers. It's not just Amazon Basics. Now you start getting into private label brands you've probably not heard of before. So as you look at this, you're like, "Okay, now I get it. " like, okay, they've Comix, Magnetic, that's probably not the name brand. Um, Max Tech, all these other companies that now they're showing up, but you're not seeing Crayola markers and crafting markers because we've niched down. So, where in that kind of niching down are you is the question you may want to ask yourself if you're saying you're not getting conversions is you probably want to take a step back and go super longtail. It's not the best for scaling, but you need to get initial sales and then you can kind of branch back out once you start getting those initial sales. Um, that is my suggestion. Um, next up, Anthony says, "What's the turnaround time for the onboarding prompt? Just so I'm refreshing my email

### [40:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=2400s) Segment 9 (40:00 - 45:00)

every two seconds. " Oh, um, should be getting it pretty quick. So, um, but I I'll follow up after the stream with the manager of the team just to make sure that you do get that. Um, all right. And then why so cute says we increased our PPC budget to almost double but sales barely increases. Do you have any tips or maybe know the reason why? Yeah. So, think of it this way. On Amazon, generally speaking, especially for anything that's searchbased, which would be sponsored products, most of what you're going for on sponsored brands, um you are generally speaking limited by who's searching. So, if you're going after a certain keyword, you can't spend more to get more people to go to that keyword than there are searches for that you're showing up for. So, generally, it's more about increasing the bid if you want to get more impressions, but you might just hit a ceiling of those are the only impress you're getting basically all the impressions that you could possibly get. So increasing budget really just makes it so you don't run out of budget. So if you're profitable or at least breaking even or somewhere in the neighborhood of where you're trying to be, then I would say what you need to do is look at it as your budget is really just a guardrail to make sure you don't fall off uh the wagon and spend like you know hundreds of dollars a day when you didn't mean to. So, if you're increasing your budget and you're not getting sales, are you increasing your spend? So, let's just assume you are increasing your spend, where's that additional spend coming from? Were you before just running out at 3:00 in the afternoon, um, which is basically kind of how it works, or where's was something else going on? So my suggestion to you is just figure out where is your extra spend coming from. Were you just running out or now you're going after other targets. So now you're going from the dry erase markers of your product to the markers, the more broad category. So you were niche, now you've broadened and maybe that's where your additional spend is from. Um, so that would be my thought process there. So, um, Anthony says, "Yeah, I'm pretty sure it's the listing. No one's convinced enough to buy. Hopefully, if not, you guys will be getting a lot of my business here to learn. " So, yeah, I hope we're able to help you out. So, um or that the whatever we do to help you gets you those results or at least getting progress on those results. Um he says here, I feel like my targeting is pretty relevant. Used a tool called Jungle Scout to find relevant keywords and what my competitors are using. So, yeah, totally familiar Jungle Scout. Jungle Scout's been around a long time. um was actually the first tool I bought back when it was just the Chrome extension. Um they've come a long way. Uh so shout out to uh Greg Mercer who started Jungle Scout. Um so my thought process would be um that's if you if you're using a tool like Jungle Scout, you might want to use other tools, too. So, here on this channel, you could look up, I think, master keyword lists, and you should find um a video where we walk through how to create a master keyword list using Cerebro um which is a Helium 10 tool. The reason we like that tool is it's basically what they call a reverse as lookup. So, you could take, let's say, up to 10 of your closest competitors, the ones that are most like you who are getting sales, and it'll show you what keywords they're all ranking for. Then you can sort by what they call ranking competitors. I think that's what they still call it, which is basically like if you look up 10 of them and all 10 or nine or eight or seven of them are ranking for those keywords, that means it's probably pretty relevant. If only one or two are ranking, it's might be relevant, but probably not as relevant. So, you want to go after those keywords that maybe at least seven of them are ranking for. Because sometimes if you

### [45:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=2700s) Segment 10 (45:00 - 50:00)

just ask a tool to give you keywords, it'll give you keywords, but it may not be as relevant as doing that extra step to figure out what are your competitors showing up for? and like how many of them are showing up for that because if products like yours are also ranking that means they must be relevant because the cha the challenge is oftentimes we feel like it's relevant and I don't mean to pick on the word feel but we all do it. We as sellers, as crazy as this sounds, oftentimes get emotionally attached to keywords. But it's not about the emotional attachment to keywords. It's about your customer. Are they voting with this? This is my wallet. Are they pulling their wallet out, which at the end of the day on Amazon, their credit cards are saved, but are they voting with their wallet in the sense they're, you know, using their credit card on file or picking a credit card or whatever? They're willing to spend the money because they feel like the they now this is about feelings. the customer feels like and is rationalized that the value of the product that they're looking to buy solves the problem of whatever they need which may not be like a huge like oh my god this is you know huge problem it helps them achieve whatever that they're looking to get and that value exceeds the perceived value of having that money stay in their bank account or not having to make credit card payments for it in the future or something like that. So you have to look at it from the lens of the customer has to vote with their wallet in order for it to be um worthwhile otherwise it's not as relevant as we think it is. All right. Um yeah so Anthony also said appreciate help which happy to help out and I will follow up with our team after this. So, anybody else watching, if you have questions, feel free to drop them into the chat and I will do my best to get to your questions. Um, whether it be paperclick advertising, listing optimization, uh, you can even drop your as and just let me know what marketplace it is and don't just say Amazon, meaning like is it. com, US, is it Canada, is it UK, whatever. Because sometimes people give us an AS and it's like we're looking at Amazon. com and it's an Amazon. co. uk which will be more than happy to take a look at your AS give you feedback. Now if you're saying to yourself I don't know if I want to do that publicly. You can also go to myamaz amazononguy. com. So myamaz amazon. com right there right on Q. Thank you production team. Thanks uh Gilbert Michelle whoever is doing that. Shout out to both of you. Um, you can go to this website and someone from our team uh within a day or two will respond back to you with a video. U, it's more comprehensive than you probably would think. It's not just fluff of like, oh yeah, you know, you should do whatever. They will give you things that you might think like, oh, those are best practices. Well, if they're giving you this advice and you know, why aren't you doing it? Um, which we're all guilty of that. myself included. Um, but they'll also give you like keyword recommendations. Like they'll pull up keyword tools and actually dig into like, okay, you're not ranking for this keyword. You'd have success if you ranked for this way. So, those are things that you could do. So, those would be my suggestions is you take a look at um, you know, or have us take a look at your listing, which we more than happy to do. So, again, my amazon. com. So, all right. Anyone have any additional questions? Feel free to drop them into the chat and uh we'll be getting to those. Um you know the interesting thing is you know Amazon's tougher than it used to be and the reality is it always has been getting tougher. I remember in 2017 people were talking about it's not as easy as it was in 2014 and 2015. In 2020 people were saying it's not as easy it was in 17 and 18. in 22 and 23, oh, it's not as easy as it was in 2020. Um, and then today people like, it's not as easy as it was a couple years ago. And that's the case, but you just have to make a decision at some point. Do you want to figure out the evolving way of doing things on Amazon? Um, and if that's the case, you got to look at two buckets of ways to look at things. one, what is the latest

### [50:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=3000s) Segment 11 (50:00 - 55:00)

latest things that you could focus on? But don't get too caught up in the latest because there's also foundational principles that you could be working on um that are going to work pretty much regardless. So the challenge is oftentimes people are looking for what is that latest thing? There are good things you could do, but there's a lot of people preaching latest, latest, and it's shiny object, shiny object. Whereas here at My Amazon Guy, we believe, yeah, focus on what are the latest things, the newest things. Make sure you subscribe to our channel. Um, you know, Noah Wickham from our team does a good job of, you know, when there are new features, new things that we're seeing, we do like to put videos out to share that. Oftentimes, breaking news. check this out. Um, but there's also foundational principles like impressions, clicks, add to carts, purchases, what we call as the IAP funnel, things you can focus on that aren't going away. Whereas oftentimes, if you want to be an influencer in this space, you got to talk about something a little different. So people are always looking for what's that different thing I could be talking about. Um, so those are things you can think about. um is what are those foundational principles and what are the new things that will move the ball forward that are at least worth testing but maybe not necessarily like changing your whole strategy because you heard something new and exciting. Try not to get too caught up in shiny objects. All right, enough of that. Next up, why so cute says, "Can you share some of your best practices on increasing sales? We try to increase our budget and it barely moved. Anything specific we should be doing? " Okay, I think I answered a similar question to this earlier, but now it's really more about um your budget itself. Don't look at budget as the driver. Budget is a guardrail. So you don't spend more money than you can. So, like if you have a product and like let's say you have purple dry erase markers or maybe you don't actually do well unless you're going after a longtailed term like purple dry erase markers like even dry erase markers maybe doesn't convert. Markers doesn't convert. But maybe you were running out of budget for a campaign that include markers. you increase your budget. Well, all that does is just lets you keep spending. So maybe you were running out at 2, three, four, five, 7 o'clock at night. Now you're just continuing the train all day if you increase your budget. Whereas really what you need to be looking at is your bid. And so lower the bids or increase the bids for the keywords that are getting the best uh traction. Now if you are increasing your budget, which again I'm assuming means you're increasing your sales, then look at your targeting. So maybe you need to turn off some keywords. they're spending a lot but not bringing in proportional sales. So that would be one of my suggestions to you. And then um anything specific we should be doing? Yes. So then you also want to look at um if you're increasing your budget, are you spending? So let's say you double your budget, but you're only increasing your sale or sales by a few percent. And maybe you're only increasing your spend by a few percent. So they kind of are proportional. So that means you've hit that ceiling of you're not going to get more impressions. So now you need to figure out like, okay, how do I get more clicks? So you need more clicks because if people don't click, they will not buy. So in order to get the sale, you have to get the click. And you might be getting impressions with increasing your budget, um, but you might not be getting the clicks. So you need to figure out like how can you improve your main image. Um main image is something that we have a lot of content on this site as well as you know if you want to be more than happy to take a look at your products and give you some uh honest feedback which you can either go to my amazon. com if you don't want it done publicly but if you don't mind sharing your as um I can look it up here on the stream and give you some feedback. I'd be more than happy to do that. Because again the this is twice I've seen this question now where it's budget. Don't look at budget is the driver. So it

### [55:00](https://www.youtube.com/watch?v=mVJ93IHX2wc&t=3300s) Segment 12 (55:00 - 56:00)

comes down to bids is generally the big driver in PPC. Do you need to increase your bid so you show up more or decrease your bid because maybe you're spending too much and it's just not converting well enough but you still want some visibility on that keyword. Um, then it's targeting. Are you going after the right keywords? So, those are all things I would think about um if I were you. So, hopefully this was helpful. Um, and be more than happy again to uh take a look at your listing. Um, and if anyone else has any questions, uh, this will be last call for questions. Uh, drop them into the chat and we'll be answering those if you have them. uh because it's an interesting thing on Amazon that you know it's always evolving. It's always becoming something that you know what worked today might work tomorrow and some things are very core very foundational but other things are constantly changing. Um you know there's more ads than there used to be. There's more a lot of things happening than there used to be. There's so many more levers you can pull. So, it's all about knowing what levers are going to drive the ball forward for you the most. And the better you figure that out, oftentimes the better you will do. So, with that, um, this has been fun. Thank you everybody for joining us here on this live stream and, uh, have an awesome day. Take care.

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*Источник: https://ekstraktznaniy.ru/video/17421*