# How to Turn Your Fear Into Fuel For Success | GaryVee Audio Experience: Rebecca Minkoff

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=g7NI3EY7p1M
- **Дата:** 28.07.2021
- **Длительность:** 32:56
- **Просмотры:** 47,584

## Описание

Today's episode is an original interview I did with Best-Selling Author and Designer Rebecca Minkoff! We discuss her new book, "Fearless: The New Rules for Unlocking Creativity, Courage, and Success" as well as how she got her start as a designer in New York City, entrepreneurship, our writing process as authors and much more!

Enjoy! Let me know what you thought.

Get a copy of Rebecca's new book here: https://www.amazon.com/Fearless-Unlocking-Creativity-Courage-Success/dp/1400220718/ref=mp_s_a_1_3

Follow Rebecca on these platforms:
Instagram: https://www.instagram.com/rebeccaminkoff
Twitter: https://twitter.com/rebeccaminkoff
—
Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
— 
Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

## Содержание

### [0:00](https://www.youtube.com/watch?v=g7NI3EY7p1M) <Untitled Chapter 1>

truly like no who do you think really benefits from this book and what stood out in the book writing process of this one for you did it flow easily were you more challenged than you thought what is your favorite social media platform right now for you the human being the garyvee audio experience podcast nation what is good uh it is so nice to be recording an original podcast uh thank you all so much for listening to the show every day and uh i'm incredibly excited as you know these days i'm just not doing a whole lot of interviews but incredibly excited for today's guest uh because she's been an inspiration for so many of my friends uh and fellow entrepreneurs over the last 20 years and i've had the luxury of interacting with her here and there and she's got a new book and one of the funniest things is you know i write more books than i read them but uh but i know how many people because i write them so often how many people learn from them love them and it's really truly one of my favorite platforms of expression and information and i love to really you know it's funny i don't read the books or the galleys i read i read and believe in the people that i put on uh and the feedback of all the authors that we've put on over the last year and a half has been overwhelming so here's another one uh rebecca minkoff is an entrepreneur to me i'll let her jump in and explain who she is to all of you right now in her words and then we're gonna get into the book uh current events and thematics around the book so rebecca thanks for being on the show gary i'm so excited the last time we were together pre-pandemic we were talking about buying your wine and how good it was and then the world ended so i'm glad to see you've been leading the world very well since then thank you so much tell everybody a little bit about who you are what how do you describe your

### [2:04](https://www.youtube.com/watch?v=g7NI3EY7p1M&t=124s) How Do You Describe Your Bio

bio in in three minutes you know it's funny i was transitioning more into like you introduced me founder obviously now best-selling author um and the president of my company was like you are a designer to these women stop talking about being a founder and entrepreneur they want to know that you are a designer and i was like okay i will re-add that to my list of things that i am she's like when people are buying a 300 bag they want to know that you designed it which i do but i like i was proud of identifying as more than that and now she's like own it babe this is what got you here yeah and by the way because it's both right i'm uh you know i'm a you know sometimes people like he's a speaker and i'm like ugh but i'm like but i am and a wine person and an operator so to your point because you are you're both and more correct and uh just got to embrace that too now um what uh when you think of being a designer or an entrepreneur and an author what are the what do you think has gotten you here and when i say here you've had success you have good relationships you have a good reputation like if i asked you like what's gotten you quote-unquote here uh what do you think that is and then we'll and then i want to segue into the book yes grit relationships and asking for help asking for what you need i should say not asking for help i think the grit comes in because you know this it's hard no matter what business you're in you're gonna get punched in the face more times than you care to admit and you need to just get back up like those dolls that you punch and get back up like and then relationships you know before you go there dig into each of them yeah so do you humbly which is the third one by the way we'll get to that in a second humbly do you feel like you were gifted the dna and your circumstance of your childhood have put you in a position where you have really good tenacity yeah but i don't think i was born with it i think i was raised with it in my household no one got what they wanted unless they earned it and you know the simplest things you know we're told no unless you made the money for it and so growing up i had to know how to figure you know out and earn money and get what i wanted because it wasn't your parents weren't into spoiling no definitely the opposite and you and you see that as like a remarkable gift in hindsight right yes and i'm trying to raise my kids with it it's not working not because i'm not doing it because they don't even care but i really cared i wanted that thing bad enough that i was really willing to work for it am i getting like meaning your children are so not materialistic and want things or thank god to the luxuries of your life because i'm dealing with this they have enough by collateral of their realities that they don't need they don't really like it's okay they like because that's what i'm struggling i don't feel like my kids or other kids that are in a better financial place than i was as a kid it's not that it's a spoilage it's just even their normality is so much greater than what i had that it's different right it's a mixture of both their normality which is not excessive it's not what you read about with these hundred thousand dollar bar mitzvahs and you know we're not living this lavish life but i think what they have they don't have to want for a lot but anytime they want something outside of you know food and a birthday present and a hanukkah gift it's like well you're gonna earn it and they're like eh i'd rather not and they just go about their life and i'm like how do i inspire you to get grit you know it's tough to fake environment right like i went on two family vacations my entire childhood right like even if i don't excessively do things my kids went on two in their first year of life right exactly you know it's just different yeah um okay so

### [6:03](https://www.youtube.com/watch?v=g7NI3EY7p1M&t=363s) Tenacity

tenacity i'm a huge buyer tenacity and grit uh relationships is where you were going next yep so i am here because of women and men who saw something and i s and they saw a spark of something and then when i asked because again you know i meet so many people and i was guilty of this waiting for someone to say gosh you seem talented i'd like to do this for you like that never happens the cavalry is not coming so they saw a spark or they were excited and then i had to ask which a lot of times was uncomfortable you know um but a lot of the people who got me to where i got to is because i asked them for that i said can you help me do this one thing or can you get me on this magazine or on this tv show or on the celebrity or whatever it was that got me here now and so i think did that come natural to you or did you know i would argue that is an incredibly difficult thing for me you know um it's a it's asking for something is not a strength of mine yeah uh and i don't think it's ego or well it's got to be ego and pride in some ways but it was so foreign in my household you know i never saw my parents ever ask for anything of anybody and it just became subconscious reality but i want to be better at it i don't struggle with humility because i don't think i'm but i do struggle with asking did that come natural to you or was that developed i think it came natural because i feel like i got to new york i was not making nearly enough money to survive on my own and the only way i could get ahead was to ask people you know my friend do you have any styling jobs for me i'll prove myself or to the website the one website did you i'm sorry i actually want to hear that the one website go ahead the one website that existed i sold my goods to i'd be like hey can you advance me the money because otherwise i can't buy the goods like i'm not making any money here so you pay me for the orders in advance and i'll go fund this little company um i think it was just out of there was nothing there was no cushion so i had to ask did um uh that just sounds like good negotiations by the way more so than asking you know um why'd you come to new york i came to new york because going back to my parents and the lack of what we were given for hanukkah we would have choices like you can have one magazine subscription or you could have an alarm clock i chose the magazine subscription and i would get my vogues or my harper's bazaar or whatever and i was just like oh my god what an incredibly beautiful world that new york city is through the magazines and that's where fashion is it was either paris or new york and i didn't feel quite ready to go to a place where i didn't speak the language and i was like that's where it has to be i love that i'm sorry where did you grow

### [8:54](https://www.youtube.com/watch?v=g7NI3EY7p1M&t=534s) Where Did You Grow Up

up i grew up in san diego great weather right like crazy like it freaks me out every time i'm there i'm like i wanna you know as the world is now going remote and more i'm like man i think san diego is a real shot of exploding over the next 30 years yeah it's going to have you know it's kind of gone downhill a little bit but i had the most idyllic childhood there like yes it's amazing um and uh and the third one i transferred in my head is humility but what did you say asking for what you need got it yeah it's one of this right you used relationships to kind of touch it cool what's the book is called fearless the new rules for unlocking creativity courage and success and as i looked back on i can't believe i say this 20 years of being in this business um breaking a lot of rules because again i was not deemed by anna wintour the darling designer um i really came from the outside and so the rules that i had to reinvent um that got me here i wanted to write down because i feel like other entrepreneurs or entrepreneurs can benefit from these rules they're basic there's nothing you know so groundbreakingly deep but people forget about them and it's simple stuff that as you're going along remember these things and when you're struggling you're like should i take a risk i'm scared because again people let fear stop them so i wanted these rules so that you had sort of guideposts that when you're scared to take risk or do something nuts you don't not have the fear you just proceed anyway what stood out in the book writing process of this one for you did it flow easily were you more challenged than you thought did you remember that you completely forgot about do you feel one part of it really excels versus another yeah so i had the opportunity to have a friend sit me down for four days and interview me and draw out things i'd forgotten in a way that we would you know like what you said um and so that was extraordinarily helpful to be able to then pick and choose okay this is a book that's supposed to help people it's not my autobiography so what stories am i going to tell you that matter and that will teach you a lesson that was hard to sort of pick apart i think the chapter that resonates with me the most was i've talked about it a lot but last year you know 70 percent of our business evaporated um overnight and we had to rebuild our company and so as i'm sitting there writing a book about how to get started i sort of had to get down and cozy with reapplying those same rules to succeed and so that was that chat the final chapter was kind of you know the publisher was like please don't write about the pandemic plea we want this to be an evergreen book and i'm like but it's pretty central to what i'm going through right now yeah so yeah i i never write evergreen books weirdly i actually just did it's coming out in november it's my probably only my second evergreen book the thank you economy was but had a ton of contextual things going on at the time i think publishers don't realize that the context of the current actually helps books more than the one in one million evergreen book that gets printed seven hundred thousand editions totally and it needed it to frame this book because i went back to my rules and i tested them as i rebuilt my company and they worked so yeah i mean you know it's funny i think a lot of us i mean i i 100 am most proud of my last 14 months there besides what i did at the day after 9 11 for my young business my dad's business at the time except for that six months i've never been more proud of you know being an operator than i've been the last 14 months i mean talk about being in such a curious position and to be here 14 months later in such a power position um i really thought that this was a chapter where operators and take out a couple of industries like restaurants and others where you really in certain scenarios or like events businesses because restaurants adjusted because they had delivery but can you hear me yeah yeah yep i think a lot of opera a lot of us went back to our roots these last 18 months and it sounds like you did as well you had to because all of a sudden why would a woman need a handbag right now she wasn't going anywhere so how to navigate that slippery slope was quite challenging but we did it we emerged stronger and uh 10 up over the year prior so it was definitely through a lot of grit tenacity relationships you know and asking for what i needed for sure what um who do you think really gets like truly like no like not like a today show interview like on some real because i know you'll give it to me when you now see the book because you know i had an idea for the my book and now i'm seeing it it's done and i'm like oh okay it kind of tweaked and went little left a little right a little this way who do you think really benefits from this book and why like i'm sure there's a lot of people because fearlessness i mean fear is the poison of society so i love your title because i hate fear hate it um and especially when people weaponize it and everybody and so many people do um but you know like before we talk about the second or third or fourth group that will really get a lot out of this if i asked you which is not like an author's favorite thing to do but i'm asking you go very narrow to the group that you think this really crushes for is there anything that stands out yeah and it was someone's else's perspective that made me go oh my god maybe there's a layer to this that i didn't even realize i was doing i think there has been um this girl boss culture of i look perfect i act perfect i'm strong and i'm a girl who's a boss and i think my book is more about like this is hard this is up here's 21 different nightmares that i've gone through to then learn this rule or lesson and so i think it's for the person who's like that didn't ever seem real to me like she had it all and i'm not just talking about one person but these feminine icons that have been put up on this bar and never talked about the struggle in a more in a meaningful way or they talked about the struggle as they were hitting rock bottom but never on the way up and so i think it's for that person who's on the way up who needs the truth and who's like oh i got to click buttons my whole life to get my car and my amazon and i thought my career would be this way and i'm like news flash it's not and you better be prepared to work yeah i love it good for you what do you think where do you think it uh what are the some of the satellite groups of people that you think will work for i think anyone who is fearful uh whether it's again should i quit should i start a company should i raise money you know fear which protects us from bears and scary men in the woods uh shouldn't be an emotion that is used that we use to stop us in life from succeeding and so while i would never say my book is a self-help book and you're definitely not going to finish the book and say i'm fearless it just means that you're like yeah i'm scared and what here i go right it's it's getting a relationship with fear and letting it sit with you instead of demonizing it or letting it you correct i like that uh what's your fear uh of the books because you're competitive i am scary i really am i know you are it's so funny i that was just such a bad job as an interviewer i just i've had you know we haven't had the most interactions but we've had enough where that just came so easy to me because it's one of my favorite things about you it's really interesting i'm at the time in my life where i think i have to start really digging into competitiveness because i think it's in a very interesting place in society i don't talk about it at all a lot it's obvious it comes through but it's not a big pillar of my content but i want it to be because it's such a factor yeah but i haven't really gone in my own self with like the healthy and unhealthy parts of my competitiveness and why it works um but i love that about you it's like literally my word cloud for you like literally like when i like i dm'd you the other day about something else that i want you to come to and like literally i was just going through like a b like my followers i was like i've got a very small group to this thing who do i want to invite it was like that random it like had nothing to do with the fact that we were doing the podcast today that wasn't why it was on my mind i was just literally going through it and it was funny what my brain did literally i said to myself i love that she's so competitive and that was just like a random thought now i just brought it up again in a podcast so i'm really excited about this because i think this is the most from my author friends and authors that i know like i laugh because all of them no matter you know it's never about the money for a lot of people that have had a good career in writing a book for authors it is it's their money maker but it's just a competitiveness of how well the book will do and i couldn't wait to ask you and i'm glad i got it i was worried i was gonna forget and i didn't so i'm pumped like how did that how does that feel how's it going like what were you like some real talk which i think would really help people like it's not beating this other book i can think i can't remember the names but i always knew like the book that like was doing better than my book every time they were out that i'd be like and you know like like how do you how are you dealing with the competitive nature of this and like tell everybody like how the process was and is around this book for you competitively yes so i was entering a whole new space developing an entirely new audience and so that was that it was a six-month full-time job birthing this book and um i'm very proud of it and the sales that we've hit and sales we continue to hit and it's as i mentioned a bestseller but you have certain things that you know someone was like you can't really be complaining about this please stop uh you know i wanted to hit certain lists that i didn't and i can't for the life of me understand why um there's such hard and there's wrapped up in that there's you know like it didn't you know i know i'm still affecting women's lives because i'm getting these incredible letters i quit my job because i read your book i you know i'm gonna you know demand a promotion because i read your book and i'm and i love that and then i'm still like damn it i didn't make the new york times bestseller list and i know i sold enough books that's the problem right is i know i sold week one you know over ten thousand books so and i know that other people on the list sold six so i have no rhyme or reason and i and because they might and i'm in it because it eats away at me yeah because they do a mix right like what is bulk what is not which sources it's like nielsen ratings they're not real what is real is the fact that your book came out on june 15th we're taping this on the 20th i assume this podcast will be out within seven days the fact that you're over a month in and amazon's data is incredibly real and the fact that you're at 2500 in the world right that it's the 2500 2589 right this second number two in fashion textile number six in women in business like number 103 in the world on personal finance you know a lot of books fall off a cliff after the first week or two when i see that and i know you enough to know you're not on tv every day you don't have the biggest podcast in the world every day you're not pumping out 50 pieces of creative on social media every day when i see those numbers and i've been in this for now 13 years i know that you've got word of mouth going that the book yeah i can tell you from an outside perspective and very honestly like i love you and i cheer for you but i have no horse in this race i can give a i know that it if it's doing those numbers right now on amazon at this exact second i just looked that knowing your promotion cycle and like your platforms i'm like oh that must be a really good book because the only way it's doing those numbers right now is that there's word of mouth going on nice well that's very i trust you because i know you know your so that's good to hear and what uh who was the most fun person you hadn't talked to in a while that reached out to you because of the book whether it was because of the business marketing strategy beforehand or after the book came out or even more fun because they read it and wanted to say something to you my high school english teacher amazing yeah she is the one that quit her job she said i read your book i was a principal out of school and i said i just want to be a teacher and i quit and i start my new job you know september and i was like hallelujah man that's so cool that like i took english from you i took creative writing from you and you just reached out after you read my book and you quit your job because of it my english teacher saw me at the javits center when i was doing a book uh event for my second book and it was mrs horobat big shout out came up to me there was like hundreds of people crowding selfies all this and i was so good to see her and i gave her a big hug and i said miss horvath could you have ever imagined me having this book when i failed all your classes and she went into no no you weren't that bad i'm like miss hormat it's amazing how history rewrites itself but um but that's really neat made me think of that story so what uh as we're wrapping up what um what do you want people to know about this book why should they get it or what other things should we touch on before we get out of here i think we should touch on the fact that you know i offer with my brand you know clothing that is supposed to make a woman feel confident fearless um optimistic and i was like oh when she reads this book she can now also embody that mindset you know and so i think it's the complementary second part of the woman you know and the world that we create with the brand have you seen any pictures with somebody having your book sticking out of your handbag not yet i've seen a lot of people posting pictures on vacation with a really beautiful drink and they're sitting by the pool by the way you'll never believe this one of the reasons i historically have liked to release books around spring break in the summer is i want instagram photos with hot dog legs and my book like i literally think like that like i literally this one's close to my birthday but i real in winter but like i've always wanted to do summer in spring books i've pushed for that in the past because i've i love that photo i don't know why but it's just such a nice photo totally all right vaynernation do me a favor if you know if you've got uh one of rebecca's incredible handbags buy the book stick it in there get on social tag me and rebecca i want to share it i think she deserves that photo it's a good feeling um i have an offer for vaynernation if you want oh sure what do you got if you buy the book anywhere books are sold and you email me the receipt i'll give you 25 bucks off my website anything you order so you're basically getting the book i like this hustle all right what's your name what's your email fearless rebecca minkoff. com just put vaynernation in the subject line with your video so cool say one more time i love this right hook this is one of my moves um fearless rebecca makeoff. com send me a screenshot and your address of your receipt of wherever you want to buy your book audio kindle whatever and i and i'll send you a 25 gift card i like this is there anything that they can buy for 25 bucks on your site or will be or too expensive they could apply no yeah they could so what's the lowest thing 95 bucks for like 65 so if you got to spend 20 extra bucks yeah uh like some fun lightning round what is your favorite social media platform right now for you the human being like using or consuming however you want to take that question um i guess i'm dating myself but still instagram i still you know i'm excited i think that's sad that we're moving on from picture to video but it still entertains me i actually think it's the biggest opportunity i've literally been haven't been able to get this out of my mind that if i wasn't so goddamn busy i would start a social network that is picture only yeah just to take you know because the opportunity has now arisen right it's true you can put it on that phone what about netflix hulu hbo max what are you binging um on hulu handmaid's tale on netflix i just finished the walking dead i was a couple of years behind i just watched the queen's gambit i'm also i'm a little bit behind on all these things because there's three kids but yes um and final final thought what are you most excited about uh post summer i'm excited post summer about we have two three new brand category launches so i'm excited about those babies to be born and you're gonna be really proud of me for our fashion week activation i can't talk about it here but it's definitely something you're going to be let me know i'm proud of you listen i what i'm really excited about is that i was able to give you this platform and i know a lot of people just discovered you uh and i'm glad about that and so i highly recommend please vaynernation don't do the cliche when i tell you i know this entrepreneur uh this is not a female girl boss book every dude listening to this will get tremendous value because i read every dm and dudes are just as scared about and you know and so please don't let's do that cliche please check out the book please understand this entrepreneur uh and designer and human and i'm really glad we got to do this podcast thank you gary so what uh as we're wrapping up what um what do you want people to know about this book why should they get it or what other things should we touch on before we get out of here i think we should touch on the fact that you know i offer with my brand you know clothing that is supposed to make a woman feel confident fearless um optimistic and i was like oh when she reads this book she can now also embody that mindset you know and so i think it's the complementary second part of the woman you know and the world that we create with the brand have you seen any pictures with somebody having your book sticking out of your handbag not yet i've seen a lot of people posting pictures on vacation with a really beautiful drink and they're sitting by the pool by the way you'll never believe this one of the reasons i historically have liked to release books around spring break in the summer is i want instagram photos with hot dog legs and my book like i literally think like that like i literally this one's close to my birthday but i real in winter but like i've always wanted to do summer and spring books i pushed for that in the past because i've i love that photo i don't know why but it's just such a nice photo totally all right vaynernation do me a favor if it you know if you've got uh one of rebecca's incredible handbags buy the book stick it in there get on social tag me and rebecca i want to share it i think she deserves that photo it's a good feeling i have an offer for vaynernation if you want oh sure what do you got if you buy the book anywhere books are sold and you email me the receipt i'll give you 25 bucks off my website anything you order so you're basically getting the books i like this hustle all right what's your name what's your email fearless rebeccaminkoff. com just put vaynernation in the subject line with your video so cool say one more time i love this right hook this is one of my moves um fearless rebeccamakeoff. com send me a screenshot and your address of your receipt of wherever you want to buy your book audio kindle whatever and i and i'll send you a 25 gift card i like this is there anything that they can buy for 25 bucks on your site or will be or things too expensive they could apply no yeah they could so what's the lowest thing 95 bucks i think we have some earrings for like 65 so if you got to spend 20 extra bucks yeah uh like some fun

### [30:09](https://www.youtube.com/watch?v=g7NI3EY7p1M&t=1809s) What Is Your Favorite Social Media Platform Right Now for You

lightning round what is your favorite social media platform right now for you the human being like using or consuming however you want to take that question um i guess i'm dating myself but still instagram i still you know i'm excited i think that's dating we're moving on from picture to video but it still entertains me i actually think it's the biggest opportunity i've literally been haven't been able to get this out of my mind that if i wasn't so goddamn busy i would start a social network that is picture only yeah just to take you know because the opportunity has now arisen right it's true you can put on that phone what about netflix hulu hbo max what are you binging um on hulu handmaid's tale on netflix i just finished the walking dead i was a couple of years behind i just watched the queen's gambit i'm also i'm a little bit behind on all these things because the hashtag three kids but yes um and final final thought what are you most excited about uh post summer i'm excited post summer about we have two three new brand category launches so i'm excited about those babies to be born and you're going to be really proud of me for our fashion week activation i can't talk about it here but it's definitely something you're going to be let me know i'm proud of you listen i what i'm really excited about is that i was able to give you this platform and i know a lot of people just discovered you uh and i'm glad about that and so i highly recommend please vaynernation don't do the cliche when i tell you i know this entrepreneur uh this is not a female girl boss book every dude listening to this will get tremendous value because i read every dm and dudes are just as scared about and you know and so please don't let's do that cliche chip please check out the book please understand this entrepreneur uh and and designer and human and i'm really glad we got to do this podcast thank you gary youtube what's up it's garyvee first of all thank you so much i hope you're doing super well during these times i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon

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