# Every Decision Feels Better When It Maps Towards Your Legacy | Build In Public Podcast

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=xITMegBF5hU
- **Дата:** 07.06.2021
- **Длительность:** 29:00
- **Просмотры:** 22,545
- **Источник:** https://ekstraktznaniy.ru/video/17538

## Описание

Today's episode is an interview I did on the "Build In Public" podcast. We discuss the origins of VeeFriends and how the initial idea was created, the memorable journey of creating VeeFriends, what consumers of NFTs should be wary about at this point in time, and what keeps me motivated to wake up and inspire. If you like this video, consider subscribing to the channel for more content like this every week... Enjoy!
—
Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
— 
Gary Vaynerchuk is one of the world’s leading marketing experts, a New Yor

## Транскрипт

### Intro []

how does one navigate the fears of judgment as in the society by not putting other people on a pedestal i just don't value anybody's opinion over mine none nobody i don't need their validation or permission yeah you got your perspective i just want to be happy don't you gary welcome to the show thank you so much for having me first off i want to say thank you for accepting mine white in a very unconventional way on twitter shooting my shot i learned that from you of course you keep saying this uh for years and also want to extend a warm shout out to your team lou maher haley for making this happen so if you're listening thank you everybody uh i want to kick us off straight to the topic that we both you know have been jamming on just before getting it started

### Origin of V Friends [0:58]

started so the idea of v friends big fan been watching the space what was the origin or the genesis of the idea do you remember the day of the conversation that sparked this in your brain you know it's a long journey right if you look back at all my garage sale videos if you look at the things i've talked about with collectibles um there's a lot of things that the references i make to 80s cartoons and nostalgia even my fascination with wrestling character development there's a lot of things that went into it but the aha moment in december and january there was a lot of smoke around nfps for me personally right and then the aha moment in february was like oh this is really happening and uh i got very serious about it and what was really interesting was there was a moment it was on a saturday night in late january early february where i was like i'm living this like this is what i'm gonna do going to do and i'm going to get very involved in nfts and then very quickly right behind that was what i normally do which is i'm going to get my hands dirty right so what ended up happening was i knew that i had to do a project just like i knew with wine library tv in 2006. and just like i knew i had to do a project in 1997 with winelibrary. com and wines that's right but empathy wines was something i i've done a lot of projects but both winelibrary. com and wine library tv and building garyvee and buildingwinelibrary. com were much bigger because they were my reaction to there's something huge going on and let me be a student by being a practitioner and so that's what happened here oh my god nfts is happening let me do v friends which was really just a recalibration of something i was working on two years ago called workplace warriors were which were characters that i was going to make into little shelf toys right and desk toys so that people could think about optimism or kindness or patience during their work days right so that's what happened there um yes so it just was eureka and then a hundred days later it launches so for from that saturday to the launch and the post launch energy and excitement in the community like how's the journey been and what's one uh favorite story or a highlight that you can think of that you were surprised by the journey's been remarkable it's uh an incredible you know 100 day journey for me you know probably from february 13th to may 12th is exactly the actual dates um and i will never forget it it's one of the it will absolutely be a substantial moment in my career i know that to be true today um you know i think you know it's funny where my brain went the adversity comes to mind you know that first hour of launching on the 12th after one week delay and knowing that the there was a glitch in the meta mask gas and knowing that was gonna turn people off the website was down that was going to turn people off and i'm running a dutch auction right so that hurt the prices for sure uh which was fine um you know a highlight was the first one to resell a couple you know a week ago half maybe four days ago the first person to resell their that was super exciting to me an open seas i think an open c yeah um so that's interesting uh you know to me um this community that i've built on discord is out of control that is going to be something but really it's about the things to come it's knowing that i've got um a ton of things brewing in the this is like the beginning of the rest of my life right i am going to build these characters with the same vigor that i use to build up my own personal brand

### Legacy of V Friends [5:31]

i want to ask when it's all said and done what do you hope to accomplish with this project what is the legacy of v friends that you hope to paint over decades i hope that these characters scale my mission to teach personality traits that i believe in accountability kindness ambition patience empathy so i'd like to leave a mark you know why not why not try to be an impactful human being why not and uh i think the way i can do that is through my communication capabilities and i think i penetrate people in a way that's unique i uh i have come to realize that in my 30s uh and early 40s and now i want to scale that because what i the way i talk may work for you but it may not work for your aunt or your niece and or for your buddy john and i think about that i know as a matter of fact i'm quite aware that for 30 percent of people 20 of people it's instant turn off instead of the other way a little too much too aggressive you know people feel like my conviction and passion sometimes comes across as egotistical or as a know-it-all and i'm empathetic to that feedback i respect it i also know that is the furthest thing from my intent and um and i'm incredibly passionate to develop these characters to continue my journey of pushing good human attributes and that's what i'm going to do gary i don't know if you remember you

### Garys Legacy [7:11]

probably got like a million code tweets that day but i equate it to walt disney of the nft era and i it sounds of course like a hyper bully or a competitor what i meant there was is the real impact will uncover 2035 2045 yeah that's right of the characters because that's right i think what what's interesting there is that you're sort of almost removing yourself from the message and the attributes and the values of what you believe in are the message because the characters and the drawings are not you know uh not necessarily just it's not just garyvee in different outfits right i think that's what i love about it it's not your face with different outfits it's kind of like we're disney when you think about disney at star wars and everything and you're like it's the jedi it's the story that's right of who went on an adventure and what's funny is historically walt disney vince mcmahon george lucas were always people that i felt more interested in than being you know a famous person right even though those people had notoriety they were you know they were definitely different than tom cruise or hulk hogan right or mickey mouse right and so i um i almost feel like my journey is going to be a little bit one of backwards i you know i think it's there's a very i love interacting with people and i'll never shy away from that but i you know look my behavior proved it i didn't go to hollywood i didn't want to be on the food network or qvc i just became a me an executor of the median that was emerging with youtube and social media i believe that's about to happen with my nfts exactly you know as just a fan as another executor as another builder in the space i think you laid the foundation and uh was it tom billy who said that he's incredibly jealous and i think that's how a lot of us felt uh a lot i mean everybody who's whoever they're in the career arc they felt that okay this was a great case study in public and you owned it and also the launch day and the stuff that happened after the launch day again goes back to owning it and uh people are actually remarkably kinder than you think gary right i think people don't give people enough credit that like despite all the glitches i think the discord is buzzing and everybody overall felt walking away like this was amazing because the intent was there i think a lot of times leaders that was the lesson in that for a lot of people that i hope people took away which is look there was a lot of things that happened that weren't necessarily quote unquote on my fault on my fingertips but i hired i was part of and i think accountability is powerful and you know i don't want to tweet delaying this sorry you know we made it you know it's not fun but those are micro missteps in the long run yeah that's you know a week later here with 35 million dollars in the friends sold peop people have long forgotten that i got pushed a week and that the first hour was clunky

### NFTs [10:25]

i love it um so it brings me to what's important for consumers and buyers to keep in mind with regards to nfts we're just this is a meta question not just v friends yep what is something that people need to keep in mind i know there is a lot of smoke now there's a lot of hype but what's something that's important to keep in mind as a buyer as a consumer as a buyer that 98 of these projects will probably fail i mean you know that is um that's kind of um sorrowing right like you know kind of like the early. com that's right as you've heard me probably repeat over and over 98 of those stocks failed right but amazon and ebay did not right and to me my focus is to make the friends amazon you know i want it to be the project from this era on the flip side it's an incredible time to dabble with point one eath or things that nature because there's some real diamonds you know there's plenty of things on open sea right now at 0. 18 that are destined to be 40. many i actually think more than people think um so that's exciting i also think that um that the macro is here to stay and every small business influencer podcaster like yourself needs to say kp saying themselves like you know could i put out 10 nfts and sell them for 0. 18 i was thinking about putting out like a building public nft you know for the first 10 listeners or something you know i think you should i'll tell you why you charge 0. 1 or even less you know you don't have to charge the kind of like i wanted to go big so you know mine was very premium i also have outrageous levels of expenses yeah okay yeah i mean this thing's gonna have 30 40 employees and have incredible levels of expenses but i think um i think you should because you should learn because i believe nfts will be a marketing protocol and an asset for everyone in the long term and i think the sooner one tastes it the quicker they can take advantage of it

### Impact [12:42]

it let me take a guess if you were 29 today in new jersey this project would have been you and sasha and the garage hacking it out together with for 4. 1 eth and then maybe offering a yearly wine membership that's right isn't it 100 i love that um i love that so much about you that hasn't changed at all gary you know i'm such a big fan i'm grateful for your consistency in your character um okay impact is a big word that comes to mind when i think of you impact over the years we touched on that earlier legacy how many people do you think have impacted over the last two decades of your life what makes you wake up and do even more for them that's a great question um a lot and it's just it's it makes me emotional to think about how many hundreds of thousands which is just staggering you know definitely hundreds of thousands i just have gotten enough dms and emails to feel confident that that's right which is just profound yeah and is like emotionally humbling to think about um what what makes me wake up is a very interesting blend of selfless and selfish mixture uh on the selfless side i feel incredible gratitude to the talents i was given in mindset and communication which is such a byproduct of who i am on the selfish part the more you give the more you get yeah and so i really believe that i just do i believe in the practicality of karma i don't think it's this weird thing called karma i think it's when you do nice things i mean look at this right you know this is like i mean when i tell you the eye rolling and anxiety that i get from the people around me when i have no time none and have seven trillion responsibilities i've been off the grid for three weeks with me friends and now i'm back this week at vaynerx and the company needs me yeah and my admins my chief of staff they look at a meeting like this and like who the is kp why are you doing this you know like we need you for this staffing meeting or onboarding meeting or interview this candidate like real not like hahaha right but i can never change back to your point earlier that i just inherently know that i need to keep giving deposits of like your podcast now is forever changed by my appearance yeah you will be able to leverage many zero to one that's right and i mean to your point it's

### DNA [15:30]

there's some things that are micro and macro right and then to me i almost had a 95 um guess rate that you would say yes wow you know why that's your dna yeah and i think that alone puts you in a whole new stratosphere among world leaders whatever like all these people and not to say that you don't value your time as much you of course you do and there's tons of people who but that's why when i was talking to lou i was like dude you don't know how much this means and i gotta first send you presents because you know because that's those are the people who see the effects of this but to me it's it i've been waiting for a decade i moved to the us 2011 gary you've been waiting for a decade binge watching your content but not really watching it just kind of like you know yeah only to consume but applying it immediately putting it back into code no code project site projects and really like building myself a career path and i'm like okay i had a 95 percent certainty that he'll say yes because that's your dna and and i had a hundred percent willingness to take a no which is you know what you heard from me there too

### Immigrants [16:49]

well i wanna definitely mention this question around immigrants a lot of your fans are you know people who follow me are immigrants your work on amplifying immigrants and shining light on your childhood story resonated so much for years with me and you know as i said i'm an immigrant you grew up in modest conditions in india and thanks to a magical scholarship one person's decision in 2011 that i'm here in the us grateful for every day every single day in this imperfect country that we all love dearly what's a qualifying trait that you've inherited as an immigrant as a young immigrant that you look up to even today when you see us the next sasha the next garry the next immigrant and say yeah it's still there uh i you chopped on the one transition i was following you the whole way what was the beginning part of the question what's the quality or a trade that you've inherited that you have it in you and you see in other immigrants um perspective on the opportunity i think one of the things immigrants have a massive advantage of is they know the alternative yeah my incredibly awesome epic friends who were born in this country even if they travel a lot you don't taste it the same way you know i came from communist russia my even though i came when i was young the first 15 years of my household even though it was in america was just unlimited conversations and stories of just treacherous yeah sadness you know people dying in their 40s and 50s see normal alcoholism because vodka consumption in russia suppression you know anti-semitism you know persecution jail time fear just a sheer level of you know i don't think a lot of americans realize that so many people around the world live in fear right you know um judgment and you know and i think some of our social unrest in the us in the last decade has given people a taste of it but the deltas for all my for all the friends who are listening right now who are americans it's you know people around the world if you have the context like it's amateur hour our unrest you know compared to around the world so um that i think because of that my friend everything else flows the the inherent work ethic that comes along with understanding the opportunity the humility yeah you know people who are electric engineers in one country come here and wash dishes and clean toilets and we'll do it in a second right because they're like well in four years i can right and so i think it's that macro perspective of actual opportunity right is a huge driver and so i see the i see it in the drive humility and i see it in the gratitude and the complete lack of ego it's that humility that i look for a lot

### Document Dont Create [19:58]

right because it had to start over fresh correct okay so a key tenant of course your story is a lesson you share you've advocated for years and embodied yourself document don't create which uh you know i think has metamorphosized in into uh building public at least in the tech circles and i've embodied that and i want to unpack that a little bit more why do you think most people still don't believe in document don't create still don't get what makes them skeptical about it where are you what do you think that they're still on the fence of the concern of judgment plain and simple how does one navigate the fears of judgment as in the society by not putting other people on a pedestal their opinion i just don't value anybody's opinion over mine none nobody that's the scary response i got um classic another thing gary actually you touched on perspective for now real quick yeah i think that there's unlimited amounts of people's opinion who i respect who have more expertise and strengths in many categories than me but not the thing that stops people you're ugly you're not smart you're wrong about these subjective opinions on my subjective opinions and once you get to that place it's a lot easier i respect people's differences but i don't they're judgment of if i'm good or not i don't need their validation or permission yeah what's one piece of advice

### One Piece of Advice [21:46]

you would give the pre-pandemic garyvee uh it would be more of a affirmation because this is because what the pandemic has done is completely affirmed so many of my beliefs the advice i would say is hey you know that hunch you have that during adversity you'll be at your best um but you're not a hundred percent sure because it's been a long time since you've had adversity and things have been good and when you were a kid and got 911 and then young when you got um the global pit you know economy recession and you didn't have as much to lose so there's a percent of you that still wonders well this new version of you the 45 year old version because there's a lot more to lose will he be different hey good news gary he's going to not only be not different and completely be ready to be a wartime general or a captain during rough seas you're going to see an even stronger version of yourself i'm uh incredibly comfortable with the way emotionally mentally operationally as a leader as a human i navigated these 18 months and it's given me a lot of um validation for me with myself within myself and incredibly remarkably prepared for the next adversity there was once uh

### Money magnifies you [23:15]

a quote that i read it said something like money magnifies you adversity reveals you yeah i'm a big believer that adversity money and fame all do pretty much the same thing which is accelerates the truth right and um uh you know i also i'm very detached from my own self i when i hear the accolades or the booing i you know i really do feel like a lot of that has to do with my parents meaning i feel like when i get the accolades i see that as a compliment to tamar and sasha vaynerchuk as probably more than i see it as a compliment to me and i think there's something in that works that i've gotta spend more time talking about it's very interesting you can you unpack that a little bit more like is it because you think that they've done great work setting the foundation of your self belief and that i'm the byproduct of them their dna and their parenting and their decisions and so i kind of see my success and cheering as an incredible reflection on them and i really share my success with them in a way that i think i've come to learn is far greater than a lot of people around me and so i wonder if that allows me to not to your point change okay it's probably the reason i can maintain a level of humility that i do it's also why i have such thick skin to the adversity it's almost like i'm detached from it it's not my success is not my oxygen um you're more than your accomplishments as a matter of fact i would argue that my accomplishments are not things that i really even think about i think the book the process like the game

### Gary Vee [25:25]

what is essential about you gary the the gary vee that maybe a 95 of the audience don't necessarily get to see or don't don't know yet i'm incredibly at peace i can actually feel it folks i don't know if you if anyone's of course they're not on air but i can feel it at the reason i'm i think most people can most people confuse my high energy for any level like i think people would be flabbergasted by my levels of chill

### Steph Curry [26:03]

it reminds me of steph curry and the way he plays it feels like he's having fun he's not in the game in a video game but he's actually in real life having as much fun every moment and i think to the other point of that comp is it's all slow for me i feel like when i watch staff and other great athletes you can feel that the game is slow for them yeah and i think for me that's what's going on with life and you definitely business it's

### Message to Billion Public [26:35]

just slow i love that what is your message to our billion public listeners and fans that um if they can build a relationship with time and realize they have a lot more time that they will have far less anxiety and that using a sports analogy if you're down by 13 going into the fourth quarter and you win by four you've won by four and a lot of people's fourth quarter in a basketball reference and in life reference is really ages 55 to 80. so i'd like to hear from everybody that's under 40 what are they so upset about that they haven't accomplished yet you have more than half your life to do it there was a saying that you once said

### Youre Just Early [27:26]

that i carried like a torch when i was having dark days for years and that is you haven't lost you're just early yeah i believe in that i believe that people are just you're just early in the process it lit up my night scary just many many days when i was in dark places that were like feeling self-doubt i needed to hear that i would hear it over and over again and wake back up and yeah it was a big one for me it really hit a lot of people i've been very that you know you're gonna die yeah i think really helped a lot of people because you know if that doesn't motivate you right you've got this opportunity i think um i believe it i think that's the other thing that really resonates for me like what i say i believe to the death and so i think that resonates and that's what i'm focused on communicating things that are true to me and um i believe are true to others youtube watcher what's up it's garyvee first of all thank you so much i hope you're doing super well during these times i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon you