# Your Job Should Treat You Like a Person Not an Employee

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=1iij92UwssE
- **Дата:** 20.04.2021
- **Длительность:** 41:41
- **Просмотры:** 29,889

## Описание

Work culture and company morale are foundational to a business's success. Too many businesses operate on fear. Employees that work from a place of fear causes so much distrust and miscommunication that ultimately hurts everyone involved. Fear needs to be eliminated from the workplace and in this keynote, I talk about why this is so important and some of the ways fear can be suffocated. If you like this video, consider subscribing to the channel for more content like this every week... Enjoy!

—
Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
— 
Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

## Содержание

### [0:00](https://www.youtube.com/watch?v=1iij92UwssE) Intro

just cause you've had a good 13-year run doesn't mean that there's not a young lion who's about to use podcasting and clubhouse and linkedin and instagram to take your business you got your perspective i just want to be happy don't you gary big jobber welcome to you thanks so much for joining us today really appreciate it uh big fan thank you and you know i really want to echo the q and a part i'll set it up right now i know the timing we have and i'll do my 15 to 20 up front but you know i was saying to my dad right you know because my kids are on spring break so my parents and my dad you know is a really a

### [0:45](https://www.youtube.com/watch?v=1iij92UwssE&t=45s) Who I am

construction man at heart and i was giving him some context to the incredible audience that's watching right now and he was we were laughing because he's like well i do a good job because i need to i need all those things i need hvac plumbing landscaping uh building washing all that stuff and so but what was really interesting about our conversation which is where i'm going to start off with for this talk is i am you know i really associate with this audience i have a really kind of fun career at this point in my life and i get to be in a lot of fancy rooms with a lot of high-tech thinkers and politicians and all sorts of stuff and the reality is for many of you that don't know who i am let me give you a little context and you'll understand why i connect so much with this audience and then more importantly how this combo i just had with my dad really ties into um where i want to go with leadership and opportunity really for this audience so i was born in the former soviet union i came to the us when uh i was three um lived in a very immigrant household you know we didn't come from a whole lot it was uh extremely challenging uh you know learning the language not having money you know being an 80s kid first grew up in queens then dover and then edison new jersey so you know blue collar stuff uh you know kind of grew up in that life where i five six seven eight nine ten years old i was outside seventy percent of the time getting into fights getting into trouble um playing sports learning my way learning how to interact with people and i was always a very heavy entrepreneur you know it was just in my blood and what was in my blood was

### [2:33](https://www.youtube.com/watch?v=1iij92UwssE&t=153s) Entrepreneurship

not only entrepreneurship but much to the similarities of a lot of people on this call a lot of hand-to-hand combat shoveling snow washing cars by the time i was 14 my dad had lived his american dream and had gone from having no money and no language to owning his own liquor store um and worked his face off and had this store that i started working in and you know i would pack ice for five hours a day i would stock shelves carry boxes i still have a pretty bad back soft tissue work fascia for anybody whose back hurts look into soft tissue work it's transformed my life the last five years anyway got a bad back from that really worked that hard labor life and you know the reality is that um i was able to get into my dad's business fall in love with wine collecting which was an unusual thing for a youngster to get into but from 10 to 18 i was so deep in the baseball card business that i really fell in love with the idea of collecting and flipping and selling and wine really became my next you know passion once i realized that people did the same thing with wine and so um really got focused on that got very passionate about that and um and kind of built and built and through launching a website through launching an email newsletter through starting a youtube show through being social media first email newsletter first but also doing print and outdoor and radio and direct mail i was able to build my dad's local liquor store business from a four to a 65 million dollar business and that was a great accomplishment i was very proud of that um and game changing and obviously changed my family's life and i learned a lot there that i want to apply to this keynote and really want to invoke the questions around it so one thing that i'm very proud of is at 22 years old when i went full time into my dad's business you know i became a leader immediately my dad was actually building this house i'm sitting in now uh back to my dad enjoying a lot of things that all of you do uh you know so he was kind of mia that first year and that first year i really took the business from like a 3. 8 to a 10 million dollar business and it was massive explosion and so that was a culture shock and what that really meant was you know my dad was here building the house and he'd come to the store which is 40 minutes away at like six or seven o'clock just to check in at that point me being 22 i'd already established a ton of confidence in my dad that i knew what i was doing because i was in the store since i was 14 so i was a veteran so he didn't have to really check on me and i was running the business and i was managing 30 year olds 40 year olds i you know i had to have that responsibility and every day from that point to today 23 years later for half my life now i've been the leader of men and women running a business today i run a company called vaynerx which is a holding company that houses the company i run day to day as ceo vaynermedia and many other companies where i have leaders in place a publishing company called the gallery media group vayner speaker is a speaking bureau which i'm rep by for this talk um you know vayner commerce and e-commerce business a lot of businesses and we have over 1500 people globally singapore london uh mexico city in a couple months and that's what i spend my time on and i lead and so here are the things that i've learned about leadership that isn't talked about enough oh you know my dad comes from the old country rules with an iron fist you know work ethic determination tenacity ambition all incredibly great traits um for leadership on the flip side what my father didn't have that i developed both between my natural dna but definitely because of the mothering that i was given are things like empathy and compassion and you know um gratitude uh i think that humility is a huge part of leadership i think accountability let's start with the cat one that i'm most passionate about accountability if there's anything that i leave this talk with that maybe uh and when i do a talk like this i'm like okay you know if i can get one person to act on one thing whether that's hey for example i'm going to say this right now as a little side note in case i miss it hey almost everybody here should be posting one time a day on linkedin with a video picture or written word with a tip or a piece of content that's valuable to the people in linkedin even if you have no linkedin followers presence everybody in this conference should be doing linkedin content marketing today because linkedin lets you find people by accident and that's incredibly unbelievable you have no followers you post and boom there you've got people seeing your content similar to facebook and twitter back in 2008 9 10 11. you know if i can get one person to leave with that today dig in deeper or ask a question right now around what does that mean that's a huge accomplishment for me in this talk and so the same thing goes with accountability i believe that most people hate accountability they'd rather blame somebody else it's just the way it is and i think it's a huge mistake i think no question the thing that has helped me the most in my career is realizing that every mistake that anyone has ever made is very interesting because it's completely my fault because i'm the person that hired them right if sally or ricky or tommy or karen or michael or jerome make a mistake and that's my fault i hired them and i didn't have to and i made the wrong call maybe in the macro or they're having a bad day and that's okay but it's about the framework of first deciding that you're wrong and then focusing on what they do and i think that has really helped me when somebody screws up that's when leadership really kicks in you know i say to my a lot of my leaders i'm like look i don't need any peace time generals i don't you know everyone's good when everything's easy when the money's flowing when customers are happy when everything's good everyone's a good leader show me what you do when there's adversity the pressure comes on that's when it gets most interesting to me and that's to me pure leadership and i would say that most people are peacetime generals and i'm looking for wartime generals and that's what i think about accountability and then i think about

### [9:46](https://www.youtube.com/watch?v=1iij92UwssE&t=586s) Empathy

empathy i would argue that empathy a word that i've never heard growing up period let alone in business to me not only did karen or jerome or sally or ricky or jonathan make a mistake and not only am i like okay that's my fault i put them in that position but then when i go to well why do they do that is something going on in their home life is everything okay with them this compassion empathy so if you kind of go accountability empathy and then you focus on them you've now set up a conversation that has fruitfulness to be able to actually get to resolution and more importantly build on and become scalable you know i think about these ingredients a lot of like success i do think that um curiosity is a huge one for me that i would love to talk to this audience about i'm very curious how curious all of you are have you spent time trying to figure out if linkedin can help or does a podcast help or are you curious of like yes my direct mail or my print or my radio or my sales team has worked for my business but this digital thing you know have i have you really gone there have you just written it off because you don't want to put the work in of 30 to 40 hours to become educated on these platforms or have you know really spent those hours to be curious and say could youtube help my business you know i wrote a book called crush it in 2009 and then more recently three years ago crushing it an update to that book and it's shocking to me how much that book impacted this audience i mean i get plumbers and landscapers and you know building washers emailing me multiple times a year saying that they picked up the book and never thought about social media being the driver to their business and i think leadership has set up and i appreciate the way this talk is being set up is by doing and having people follow your actions it's hard to inspire your organization to be more progressive in its marketing if you yourself uh have not really gone there aren't really about it uh dismiss it or kind of do it because you spent a couple dollars on it because you think you got to do it but you really don't deep down believe in it i think that's something you really need to pay attention to and a huge mistake for a lot of family businesses and businesses uh in this ecosystem that i've seen over and over a complete lack of curiosity um complacency this is how we've always done it this is what worked for me i've only got another eight years of this anyway so who gives a crap i'm not gonna need to learn this facebook instagram thing huge mistake

### [12:59](https://www.youtube.com/watch?v=1iij92UwssE&t=779s) Its a jungle

you know the entrepreneurship business i think all of you know this you know i commend all of you to be on this if you're seeing this you've done it you're in a very small group of people that have been able to stand on their own two feet live their life i commend that i also remind you that it's a jungle out here and just because you've had a good 13-year run doesn't mean that there's not a young lion who's about to use podcasting and clubhouse and linkedin and instagram to take your business you know history the past doesn't care about the current and vice versa just because you had a good run as being the guy in this neighborhood for this skill set doesn't mean that there's not somebody trying to take it and build a reputation and take market share and so you know i'm very passionate around curiosity i think it's huge now i'm going to segue before we go to q a and i know i'm about 12 minutes in which leaves me about five to eight minutes left to talk and then i want to go into q a so please start gathering your questions around management managing managers social media marketing things of that nature but let me keep giving you some stuff let me give you let me be a little naked here and talk about something i've struggled with on stage and as garyvee if you follow my content this will blow your mind i'm great at candor right i can be very candace here in the q a i'm about to be very candace i'm candace and this i'm very candace as a character on instagram you know my content i mean just let me just see what i've posted recently like this school you know this school video i'm very candace i'm very very candace you know in as you can tell and potty mouth and jerseyed out but as a manager of people i so struggled with delivering bad news that i danced i danced i was a little full of to be frank i couldn't deliver the hey rick you suck at your job let's fix this or to say that i would dance i would try to pep up i would i would be pep rally but i wouldn't be canderous and then what would happen is i'd eventually be fed up and i would fire rick and he'd be stunned because a week ago i'm like go rick go r-i-c-k rick rick and then i'm like and then on you know and then on friday

### [15:15](https://www.youtube.com/watch?v=1iij92UwssE&t=915s) Kind candor

on tuesday i'm cheerleading squad and on friday i'm like we gotta let you go and rick would be like what and i would always be anxious and i realize now why because i didn't set it up i wasn't candorous enough so one of my key tenets ingredients to leadership is kind candor i think people use candor as an excuse to be mean and to rear their insecurities and talk down to people and so i don't love that and which is why i call it kind candor not candor you have to be able to deliver feedback to people and you need to be kind about it for example one of the things i would say look sally in my opinion and you know unfort and i use this unfortunately this company is mine and it's my responsibility unfortunately to make a subjective call from what i've seen and what i feel unfortunately i don't feel like you're very strong at this and we need to talk about it so you're hedging the candor with kindness you know rick you you're just a pleasure in this office you're bringing so much value to the office culture you know i'm getting some complaints from the clients that you're missing some t's and dotting missing some dotting of eyes we need to talk about this because that keeps happening it's gonna be vulnerability should maybe you should maybe not be a cow person maybe you want to be in hr today or do something like kind candor really matters um i used to use stunning people then big severances then you know feeling bad and like overextending myself after i would fire them all bad behavior all because i wasn't able to be cancerous it was a huge leadership flaw of mine and it's the one that i'm most building up right now that i'm proud of and so kind candor i think is another thing that a lot of people here have to talk about um that's something humility just for a few minutes before we go into q a you know i've been very fortunate in my career i really have i've had a lot of accolades you start googling me now if you don't know there's a lot of winning stuff out there but having the ambition to be all time but and equally in your body knowing you don't mean is a huge thing and a huge factor to leadership i definitely believe that more people in my company buy into me because of my humility which is again i would argue my humility and my inability to have candor are the two things my content is least capable of communicating but are two foundational things that have impacted my leadership one negatively lack of candor now in the last 18 months it's exploded my kind candor and it's really helped my company and b humility like you know i only think i'm as good as my last at-bat so just because i invested in facebook and twitter and uber and pinterest and snapchat and coinbase and venmo and have this great investing career my next investment tomorrow might suck and could really hurt me you know just because i you know um just because i have built this 200 million plus company vaynerx you know in revenue from zero doesn't mean tomorrow that it can't go down to 87 if i get high on my own supply and think i'm a tough guy and think i'm so great and think i'm harry v humility is incredibly important and people smell it on you and i think a lot of you could have a lot more success if you didn't need to take credit for everything that your team's doing humility really matters and i think it really rears its head and i highly recommend you get into an honest place self-awareness which is where i'm going to end and then we're going to go into q a so please start firing those questions away because oh you ready yeah i love that you jumped in um you know let me just stand with this software do you have a good amount of

### [19:09](https://www.youtube.com/watch?v=1iij92UwssE&t=1149s) Selfawareness

questions at this point i just want to call it go ahead finish yeah i'm going to finish this but i want to i'm glad you jumped in because i want to make sure that people come with the questions because i think as you can imagine everybody who's watching right now this is very macro what i'm talking about and the reason i love q a is i'm thrilled that you're like yeah that's right yeah that's right but i love making it like no yesterday jose yelled at me what do i do or like or i got this opportunity to merge with another like so i'm excited about the questions you can go anywhere with me on any business question but sticking on leadership self-awareness yeah you know it took me being self-aware challenging myself willing to be honest with myself that hey gary you think you're so great and you're so nice and you're so successful this candor thing is a problem and it took pain it took people not liking me which was makes no sense because my intent is through the roof i'm like so lucky and so well parented that i love people i don't need nothing from nobody i'm on my own two feet i ask i don't need anything and not emotionally not financially and yet i still had these individuals who were miffed and would talk about me and i was like god damn it it's that candor so self-awareness you've got to really deploy that let me leave you with this sentence and we'll go right into q a every strength and every weakness you have as a leader you're tricking no one they know you're employees now your customers know your employees know and if they don't know they themselves don't have good emotional intelligence and i always said to my friends you'd rather win with winners than win with losers right and so like if you're tricking people that don't know your employees are also insecure and this is like an unhealthy relationship cool but you're just building an ecosystem that's going to be small and more importantly if somebody is emotionally intelligent both on your customer side or your employee side they're going to see right through you so see right through yourself first i always say i'd rather put myself out of business than have somebody else do it you know i got ahead of it and had a very heart-to-heart conversation with my company and said look i'm lacking candor and that's why we're b minus we should be a plus culture because of what my intent is i can make money elsewhere i don't make decisions on every dollar i'm a good guy i want legacy not currency i got all this going for me but we're a b minus that was because of this lack of candor i'm standing up this thing called kind candor so everybody who's in here who's a little bit of like a jerk this doesn't mean you're gonna be able to get to be a jerk this is gonna mean that we're gonna be more candice with each other and it's really changed my company and i'm using something in my life to give you the courage to be self-aware of you know for example maybe you're 62 and your work ethic isn't where it was from 18 to 60 and or 55 and guess what you deserve it you work for 37 27 years off your face like but you're not tricking your people that you're nine to threeing it and when you come in and you feel guilty about them you're like you got to work be careful you got to say honest about it you got to say look i bled out of my eyeballs for 33 years for the luxury to be able to nine to three it i'll you know you need to and that kind of stuff so anyway i really appreciate everybody i hope everybody's doing well and i'm excited for the q a

### [22:27](https://www.youtube.com/watch?v=1iij92UwssE&t=1347s) What stood out

that was amazing gary thanks uh thanks so much i mean before we go into q a what stood out for you right you said before i went on i'm a fan you know i touched on some stuff that i don't normally talk about because i wanted to really deliver something unique for you did anything for you personally what hit you know i think i think a lot about these sort of you know topics of leadership and how you know the behavior of a leader really impacts and affects the culture of an organization and i think you you really kind of pulled out you know this these ideas around you know how your dad did it and he's obviously been really successful and sort of hard work grit tenacity really important characteristics but i think the modern approach needs to balance that with empathy compassion gratitude humility accountability i think success uh today both in terms of organizations and people and financially which kind of comes downstream of organizational and people's success really requires that kind of a balance and hearing you talk about that stood out because i think it's something that we spend a lot of time thinking about and um trying to understand where's that balance how do we build a culture that really and a culture i'm certain and a culture that if some you know i always say look i don't want to make you be anything but you so if you're 19 let me use my company if you're 24 and you came from a low income family but you were a good student which got you a full ride to a good university and you've had a chip on your shoulder your whole life that you want to make that money right and you come to vayner and you want to work 10 hours a day instead of eight like everybody else because you want to use that as an advantage to get how could i be a hypocrite when that's what i did so i'm gonna support that on the flip side if you're a working mom at vayner and you're 41 and you now you have you got two young kids and you want to have a little more work-life balance i don't want to penalize you for nine to five i'm gonna judge you on the impact not on you know and i want you to feel just the same i want the 24 year old that wants to bleed for a decade to build and the 45 year old guy or gal who wants work life that like i want them to both feel safe in my ecosystem and i think the number one thing that a leader needs to do is create safety i really believe that make people feel safe yeah that's great i think we have way

### [25:02](https://www.youtube.com/watch?v=1iij92UwssE&t=1502s) How to discern empathy

more questions than we're going to get through yeah we're going to go fast a great way of generating i think the first one is um and i think this is great because i wasn't really aware of this this history and hand-to-hand combat i love that sort of characterization um you know kind of really getting that sort of ground-up experience and you know now leading an organization of 1500 people 200 million dollars um i think that um oh the first question swapped so uh nevermind it's not relevant to that but that history i think is a really interesting arc that gives you perspective sort of across the range which is super interesting so first question uh from joshua asks um and a lot of people like this question as well how do you discern having empathy for your staff uh without being taken advantage of from them um because by realizing you're the boss you can't be by nature if you're their boss and you have say and you can fire you can't be taken advantage of like it's a right it's a very powerful thought i get this question a lot so i'm glad a lot of people wanted to hear it you just might have the same issue i had for most of my career your inability to be candorous your hate of conflict your hate of that moment makes you think you're getting taken advantage of because you're not firing i mean there's people i said brother there's people that i didn't fire for three years seven years in my mind so i know where people are coming from and a lot of people in this call are family businesses this i mean some of these people that are taking advantage of are their nephews and they're kind of like there's i know what again to your point one of the great advantages of my career is i'm almost like a line chat like dishwasher boy that went up to own one of the biggest restaurant chains like i've lived everything and so it gives me perspective and i've lived in family businesses and in corporate like i've got a good breath at this point small business corporate silicon valley like i've i'm happy where i'm at from a gray hairs perspective i've been in a lot of rooms so it's a great question but let there be no confusion you can't be taken advantage of you're in control by the way in life you can't most people say gary my kindness gets me walked all over i'm like you're letting that happen you know what's crazy i know a lot of people do it to manipulate the outcome they like to cry that they're being taken advantage of but they're equally in a manipulative relationship and they for example they'll use it as an excuse to not give people a raise like there's a lot there if we're going to get real with each other like we are right now you know so rest assured if you're the boss you can't be taken advantage of because you can fire the second you're fed up with it yeah i think it comes back to accountability and the point you make there i mean if you if that happens like that's you should ask us whose fault is it no it's a everything in life is your fault and when you understand that life gets awesome that doesn't mean that the government doesn't do crap there's not sexism and racism that doesn't mean that your dad wasn't an alcoholic it's like of course things happen but when you fall in love with accountability it makes you feel like you're in control which is a hell of a lot more fun than dwelling about the world you yeah that's a great point

### [28:26](https://www.youtube.com/watch?v=1iij92UwssE&t=1706s) How to balance worklife balance

okay daryl asks how do you attract great people to unsexy industries um we're looking for you know young hungry sales people uh but really having challenges competing against local tech uh sales market that you know offer these you know really kind of hot industries exciting environments uh how do you balance that how do you figure that out you have to storytell you have to put out content um and it out on linkedin instagram and you gotta give them what you got and say look i'll give you an example a boss that's charismatic in the video who's like look i know there's some hot stop you know companies here in milwaukee big shout out to tech tech you know but look we are an awesome environment we have a great family environment here you can make a ton of money you can learn your skill sets you know this is a great place to craft your skill we have a 50-year track record we can you can train up learn your skill and then if you want to do other things cool like you got to make it about them not about you and too many people are like oh this is bull like everybody's angry old men that's the tag they try to like on it they're like that tech's not going to be around in a couple years it doesn't work it's all defense you have to go pure offense we have this we have this and then you make up stuff look maybe you create a super bonus i gave a friend a tip that crushed for him i was like make up something called the super bonus this year and make content around he got a ton of sales people because of it he just invented a ad hoc bonus at the end of the year that if this certain number and it worked what was even crazier is and then it was hit he made it up as outer space and they hit it which you know really taught him about carrots and ambition and so i my overall answer is content and offense you know speak on your strengths you know family business family environment you can really learn here tried and true 30 years 20 years i'll care you know not you know either like that kind of stuff that's great yeah get off the defense get on the offense i think that's uh yeah let's listen back to everybody who's watching right now yes you're not building the next instagram but you have a sustained business that's real and again lean into human stuff like if you make a video on linkedin you're like look what's great about our company is we have three sales leaders who've been with me for 15 years a lot of you youngsters could use mentors come in here and learn a lot be taken care of don't be just a number you know we may not have a foosball table and kombacha but like you're gonna learn like and there's a ton of kids you know it's funny you know obviously i spend a lot of time in this there's a lot of kids that are anti-millennial gen z kid dna like there's like even within their own ranks of like 18 to 25 21 to 27 they're really funny with each other there's a lot of kids that do think the other kids are way too fluffy and i think they'll resonate to some of that old world stuff yep that's great okay the next question

### [31:36](https://www.youtube.com/watch?v=1iij92UwssE&t=1896s) What suggestions do you have for me as I shift my thinking

comes from aaron this is the one that i thought was great and given this the range that you have um so aaron asks carrie i'm just getting involved in my husband's landscape business uh while he's a very good entrepreneur i have more of a corporate background what suggestions do you have for me as i shift my thinking and mindset from a business manager such a great question yeah um so i see this a lot and um it's funny i'm working on a book right now uh that is coming out in november that's really around all these themes and i do a lot of make pretend scenarios and i have a scenario very similar to this so it's fun first you have to deploy empathy so many husbands to wives and wives to husband and they're you know luckily we're in 2021 where i see a ton of emails and questions that come from both sides of this the corporate person the husband or wife has to have a ton of humility and empathy because a lot of times when you were a successful corporate type that was good at school you were groomed to look down at the scrappy entrepreneur now it's changing but we all most of us over 30 grew up in an environment so what the big mistake i see a lot of times is that people come with corporate ideas for small businesses and they're completely tone deaf you know making decks making charts having these strat like all the that i do with in corporate william it doesn't work for a small business so the number one recommendation i always give is humility and empathy and patience you have to come in and for three months not say a word and just listen let your you know for this exact question let your husband show you the ropes on everything then take a step back through your filter and have ideas once you tasted it it's like being a sushi chef and coming to you know a french cuisine place yes you're like you've done business but this is a totally different cuisine and you've got to really really take a step back and maybe that's not a good analogy it's like going from being a sushi chef to working at a single serve fast food restaurant sure it's food but it's really different and so i think that humility patience and empathy are the two things i deploy if i'm that corporate person listen for three to six months then your words will carry a ton more weight so many uh partners get into friction because the one cup the one partner that comes from the corbett landscape comes with hypotheses that are not practical to a day-to-day entrepreneurial business and then there's frustration yeah that's humility and empathy i mean it's almost like those principles can kind of answer most of the questions that what you might come up with it's funny it's what i spent my last five years thinking about so i wrote this book i have a book coming up called 12 and a half it's the ingredients for success and when i why i wrote it in that format it is like a meal ironically based on my last analogy it's not just one it's not just humility because without empathy and compassion for the other person and without patience to eat for six months she can't be successful you need multiple things it's not just ambition you need tenacity right like yeah i'm gonna make it well cool what happens on thursday like on a day like this it's gloomy as right like i don't know you're not motive you know like but how do you grind through that yep it's great we have time for one more question i think and there are we i think we got to about one percent of them so listen real quick on that front everybody i'm on linkedin or if you're on twitter garyvee instagram garyvee feel free to direct message i'll try to get to some but go ahead my friend awesome thank you so christine

### [35:28](https://www.youtube.com/watch?v=1iij92UwssE&t=2128s) How do you get over negative comments

wants to know um she is you know badly wants to get more confident in short videos uh for other businesses for social media they own an exterior cleaning company they've got great relationships with their employees and their customers but she's just really insecure documenting all the great things that happen how does she get over that where did she start um getting more comfortable with that daily post that daily tip living your life and making decisions based on other people's judgments is the quickest way to be unhappy you know like the real reality of this one is very simple do you believe at 88 years old 92 years old 94 years old when you're kind of wrapping it up do you honestly think that somebody leaving a comment on your linkedin or facebook video that said you're ugly or that was stupid or you're wrong do you really think that's going to carry weight think of it as this way everybody on this call got made fun of in second or third or fourth grade sixth grade about something is that something you're really like carrying today as like this devastating moment the answer's no and so i just try to encourage people based on real life that you know your aunt or your mom or your uncle or your best friend or a former employee or your neighbor or your high school friend's joke or insensitive comment on your video or the lack of any comments this is back to humility brother i did a i did 50 to 100 episodes of wine library tv before anybody gave a i had humility and i had tenacity i knew it was right you asking this question to me you know it's right you know these videos will help your business who cares like like again people worry about their looks people worry about them stumbling on words like it just doesn't matter and i have to you know this is why i put out content every day like it's like i'm trying to beat this into people's head like really like other people's judgment when people leave negative comments on your content that's a reflection on their unhappiness think about that this is a person who has time like i don't have time to do anything people have time to go to somebody else's page and try to make them feel bad that's deep pain when you're trying to tear down other people you were in deep pain the end that's the empathetic answer again those principles i mean have empathy for that person like why are they spending their time that way it's always about the other person you focus on your stuff do what you want all the good and bad or you know i'll leave with this you want a really good way to deal with booing stop getting high on the cheering what has absolutely kept me in a great place is i get a lot of cheering you know i'm very grateful i get stupid levels of accolades on a daily basis uh you know i'm proud to say i think they're warranted based on how i navigate but i don't believe them and i definitely don't hear them and what i mean by that is i don't think i'm special i think i'm trying to give which people react to and then i think when you don't hear the cheering it's a lot easier to not hear the booing so stay in that middle place as you navigate your leadership your teamwork and definitely your content and content is the breakthrough for everybody here i have no idea what the rest of the agendas are and talks but please my friends make videos show people your work you're not giving away secrets your competitors are not going to steal it get yourself out there on facebook and linkedin it will change your business it's great and by the way one last thing if you're funny and or if you have eight to 20 year old kids and you're willing to you know i do but i don't we don't share our personal life but if you want to and you do tick-tock if you could be the fun funny landscaper funny plumber i mean if you can dance i'm not i'm being very you know i'm being really serious here you would be shocked how the world actually works you know yeah people love it awareness snack they're like oh who is that they go on your profile wait i'm in buffalo like dm this guy hey i love your videos by the way i have a major you know issue with my well you know like it's how it works it's awesome okay so that's all the time we got for q a today thank you gary thanks so much for helping us kick off uh the jobber pda i think you know i think i can speak for the home service community thousands of people that are watching today when i say that um you know we really appreciate these you know words of inspiration you kind of talking to this piece of the small business community i think the entrepreneurs you spoke to today they're often overlooked when people talk about small businesses everyone's talking about restaurants and stuff like that and uh you're helping to change that so thank you and real quick because i see it because i see people using the hashtag jabber p-day uh denise thank you so much for saying that and jacob said how do you incentivize employees within a small business with limited resources i know i don't want to go too late but i just want to give one last nugget it's through the emotional relationship when i had nothing to give when i only had 10 employees i gave my friendship i gave my heart i gave who i was as a human by being a friend it's not just about money and or empty promises one day you're going to own a piece of this business it's like you know there's just other things that you can do start a softball team right like you know there's like things like there's clever things yup awesome cheers everyone youtube watcher what's up it's garyvee first of all thank you so much i hope you're doing super well during these times i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon

---
*Источник: https://ekstraktznaniy.ru/video/17570*